*2 SLOVITER, Bеfore BECKER GARTH, Judges. Circuit THE COURT OPINION OF GARTH, Judge: Circuit grant summa- appeal This is an from a in favor ry judgment by the district court Corporation behalf, against Hershey’s “Option Foods One” and Ralph Chapek, Inc. We affirm. committed to the 15%commission compensation arrangement pertained as it I. to Hershey’s return, chocolate milk. claims that it to undertake 13, 1981, Ralph Chapek, On Inc. specific the three research proposed studies firm, (Chapek), marketing consulting sent i.e., proposal, 13th the fresh unsolicited, seven-page licensing propos- *3 chocolate milk and industry ice cream Corporation Hershey (Hershey), Foods al to study, impression the brand and attitude Chapek proposed Her- which to assist usage and study, marketing and a research assessing feasibility shey of market- study respect groups. six focus to ing Hershey’s milk chocolate and ice cream. App. at 65. App. proposal at 59-66. The outlined vari- by Chapek, ous studies be later, to undertaken as days Three on October marketing as plans well and research. Id. Chapek Pingitore and, wrote referring to licensing pro- at 62. The meeting, their October 27th set forth posal suggested options by two which Cha- Chapek into which and pek compensated. “Option Hershey would be One” entered. The es- provided sentially Chapek involved individual research studies be that would by Chapek. conducted It also form a chocolate milk Hershey for Chapek Hershey that would receive of the first and compensate Chapek would years royalties $17,500. and five fees received sum of dispute The instant Hershey Corporation Chapek Foods “for the licens- Hеrshey between and focuses on Hershey ing agreement: this, of the brand for use Chapek claiming Chocolate that Hershey in the manufacture and sale of October 30th par- cream, during tially integrated milk and ice agreement; chocolate Hershey years.”1 App. “Op- five at claiming complete integrated first 65. Under that it is the licen- parties. tion Two” would become the Hershey see Chocolate trademark 13,1981 addition to the licens- manufacture, for use sale and store- ing proposal for chocolate milk and ice Hershey delivery door chocolate milk cream Hershey, sent to which and option, Chapek ice and cream. Under this agreement involving October negotiate pay Hershey roy- and industry dairy and chocolate milk in- for alty products all sold with dustry study Hershey $17,- for whiсh paid Hershey chocolate brand name to proposals the record reveals other and sublicensing for to local dairies. agreements. Chapek six submitted addi- 27, 1981, Ralph Chapek, On proposals Hershey, tional each which president Chapek; inmet New York with projects. involved different research Products, An- pek proceed Director of New was directed with three of thony Pingitore, Chapek’s pro- projects. to discuss these additional research As to each, posal. Only separate agreement negotiat- two individuals present. contends at ini- proposals ed. The other six written made meeting, Pingitore agreed, orally by Chapek tial on were: Option proposed "professional One rela- a. and cream Fresh chocolate milk ice in- Hershеy tionship” Chapek provid- $17,500. between study. and dustry ed: impression b. and Brand and attitude us- Option One—Commission Base age study, intercept at $30.00 interviews years roy- 1. 15% commission on first five $22,500. per interview. alty by Hershey and fee received Foods Cor- $1,500 $9,000. groups c. Six focus at each. poration expenses, 3. Reimbursement of travel esti- brand use in Chocolate the manufacture professional at fees. mated 10% 15% of sale chocolate Milk and ice App. at 65. cream. marketing to conduct research assignment Hershey Corporation. Foods accepted by Consumer judgment declaring Hershey sought a Not shey re* chocolate milk search, implied any express claims free from (App. 81) (1/20/82) at Chapek. Accepted by Hershey proposal “50 Metro” Hershey paid (App. for which (10/7/82) 96-100) at magistratе held the October $50,000 Licensing to as the (referred by Chapek a result of 1981letter written “major strategy proposal or study) market” accepted 27th by Hershey Accepted analysis depth integrated incorporated every Hershey paid (App. which 114) (1/31/83) at as of that portion) scope study” $23,825 (“broad by Hershey Accepted magistrate held proposal further date. goods sweet Baked Hershey paid (App. 122-24) at (4/20/83) Chapek’s good claim could not faith (expenses portion) study” indud* (“broad law, sustained under ed) accepted by applicable, and that was deemed Not (1/31/83) novelties Frozen (App. 140-42) there promise” count failed because “false accepted Hershey chip Chocolate Not cookies evidence that there was fraudulent was no (App. 143-57) (4/20/83) *4 part Hеrshey of and because intent on 22, 1983, Chapek On wrote Pennsylvania’s parol negate evi- it would claiming Hershey a commission calculated quantum meruit rule. As to the dence percent years’ of first on “fifteen five of count, magistrate favor ruled
royalties by Hershey and fees received exceptions. Ultimately, Hershey with two Hershey of Chocolate “exceptions” were removed from those manufacturing brand for use in and stipulation Her- effected between case sale of Chocolate Milk to the Chapek.2 at shey App. 445. and industry.” Supp.App., Ex. Plaintiff’s 20. magis- approved court district Hershey rejected Chapek's claim and ulti- recommendation, but report trate’s and mately brought this in the Middle action holding, stating magistrate’s modified the declaratory Pennsylvania District of re- of all fa- “giving Chаpek the benefit April 27, Hershey sought lief on reasonably might inferences vorable obligated declaration that it was not evidence, is a from the there drawn legal equitable Chapek, under theo- this to conclude basis for court reasonable ry, for commissions calculated on chocolate 30, 1981 October written contract licensing royalties milk and fees. integrates incorporates every and contract; counterclaimed for breach ment as of that date.” between the meruit; in quantum an for dam- award opinion, the district App. 408. In its own at ages implied for an of the covenant breach Hershey that the court with dealing; good faith and fair and for 1981, which Cha- agreement of October damages promise”. for “false part of its pek was claimed April 5, On moved for prosсribed by parol with was summary judgment. Hershey argued that offered rule it was evidence because breach contract claim should be dis- contradict, or otherwise vary, Chapek’s proof missed because of an oral 30, 1981 of the October attack the terms would be barred letter. It evidence rule. asked for dismissal good dealing faith and fair claim as not September On the district court recognized by sought Pennsylvania law. It judgment declaring entered a “Her- quantum meruit dismissal of the shey Corporation liability Foods has no misrepresentation Inc., fraudulent claims be- Ralph Defendant and the cause the material facts of case would Ralph Chapek Counterclaims of Defendant support such causes of action. Her- App. Inc. are dismissed.” at 451. granted judgment summary plans, relating 2. The district court ar- оlate milk to the those claims, legal eq- rangement meeting Hershey repre- on uitable, meruit ail of a Chapek's except personnel Dairy for those related to sentatives and Knudsen in Cali- parties by stipulation services rendered in two discrete transactions— fornia. The have elimi- gathering relating intelligence those this nated these two claims from the appeal. App. investigation with cerned of Nestle’s choc- Chapek appealed, appeal on Hershey agrees aban- compensate implied good pek: covenant of faith doned the promise.”
issue and the issue of “false Dairy Industry Study a. at project (see
with inception at 50% at- statement) tached invoice 50% II. project completion, completion with date that, Chapek argues аppeal un estimated for February 1982 or soon- law,3 der the letter of Octo er. fully ber 1981 did not constitute a inte b. expenses Reimbursement of travel grated contract that at the meetings and other relat- 27, 1981, Pingitore on Pingi with meetings ed for trade interviews. Total orally agreed “Option tore One” which reimbursement shall not exceed 15% 13,1981 set forth in the licens industry study cost or a maximum ex- ing proposal. By argument, Chapek $2,625. pense of claims that commission term of your After review the attached re- “Option part One” became of its contract outline, suggest you search I relate to Hershey. Chapek any additions or deletions Her- responds shey may wish. can then discuss the Tony” 1981 “Dear complete letter is a same over the telephone. integrated fully document which cannot be might I suggest also that we mеet in by parol varied evidence. Because that Doyle again New York at during Dane any provision does not letter include for a *5 the week of November 16th to finalize commission, Hershey argues the research outline. any cannot be bound to commission ar- you again Thank opportunity for the to rangement. 30, The October 1981 letter be to Hershey. service reads full as follows: (cid:127)Sincerely, Tony: Dear Ralph Chapek meeting Per our City in New York President 27th, concerning Chapek October 68-69, App. at 342. Our review of an order ducting industry study dairy for the granting summary judgment such as the category, this letter will serve as an case, district court’s order in plena- is agreement Ralph Chapek, between Inc. ry. Co., Goodman v. Mead Johnson & 534 (hereafter Chapek) and Hershey Foods (3d Cir.1976). F.2d (hereafter Corporation Hеrshey). The agreement details of the are as follows: A. provide will to comprehensive study of the indus- Hershey argues matter, as a threshold try general and the chocolate milk parol prevents that the evidence rule specifically Hershey to evalu- pek attempting vary from to the terms of possible Hershey entry ate a in the choc- seeking letter milk category. olate prior, introduce evidence of a timing 2. The will be based ment, vary which evidence would the terms outline,
on the attached research
with
Chapek’s compensation.
Chapek, how-
reasonable modification
and additions
ever,
asserts
the oral
Hershey.
reached
at the October
is
Chapek agrees
confidentiality
vary any
not offered to
or
contradict
research, findings
all
and recоmmenda-
terms of the October 30th
but rather
concerning
tions
supplement
research work conduct-
is
sup-
offered to
In
its terms.
by Chapek
ed
Hershey.
port
position, Chapek
of that
refers us to
argue
3. The district court held that
law
not
otherwise.
applies
appeal, Chapek
to this case. On
does
the terms of written
162 to alter
Dydek, 192
Potoczny v.
adding
states:
still another term
A.2d 70
allegedly agreed upon pri-
compensation
an oral
It
is well settled
by a
superceded
parties’
is not
invalidated
30th written
or to
or.
contemporaneous inte-
subsequent or
agreement. See discussion infra
agreement is not in-
gration, if the oral
Moreover,
parol
rule under
evidence
contract,
integrated
with the
consistent
par
provides that when
Pennsylvania law
might
agreement as
be
and is such an
agree
their
a contract have reduced
ties to
parties
separately by the
naturally made
writing
writing, that
will be
ment to
to the writ-
situated were
their
sole evidence of
omitted)
(Citations
ten contract.
vary
may
evidence
not be admitted
However,
Potoczny,
Chapek’s reliance on
the absence of
terms of
contract in
Potoczny, A
B
misplaced. supra, “
fraud,
par
‘Where
accident mistake.
C;
purchase land from
orally
had
ties,
mistake, have
without
fraud or
and B to
eventually
A
own one-third
deliberately put
engagements in writ
their
eventually
property.
two-thirds
own
writing
ing,
law
declares the
deed
orally agreed
It
would
best,
only,
only the
but the
evidence
A
B
initially
in B’s name and that
nego
agreement____
preliminary
their
All
land
subsequently
divide the
tiations,
agree
and verbal
conversations
receiving
After
propоrtions mentioned.
name,
by the
parcel
merged
superseded
in his
are
in and
for the entire
ments
the deed
contract____’”
convey
B
one-third to
After
refused to
subsequent
Scott
brought suit,
court ruled that B held
Mawr,
Pa.
312 A.2d
Bryn
resulting
property in a
one-third of the
(1973)(quoting Gianni v. R. Russell &
A,
paid portion
trust for who
(1924)
Co.,
(cita
995
parties.5 Our task is to determine
be
bоth
both would
executed
the same
that letter is the final and com-
contract,
whether
time and
the same
the
parties’ agreement.
plete expression
the
subsidiary
the
agreement must
is matter of law to be
This determination
be taken
covered by
writing.
by
jury.
the court rather than a
decided
question
This
must be
by
determined
Express, 523
Seidman v. American
court.
1107,
(E.D.Pa.1981);
F.Supp.
1109
Walker
323-24,
industry
specifically of
the chocolate
sulting arrangement
pursuant
to which
milk market.
Hershey agreed
pay Chapek
com-
(2) Hershey
compensate Chapek
royalties
on
mission
and fees earned from
$17,500 (the
study
Hershey’s entry
sum
into
for this
the chоcolate milk
Option
specified
Appellant’s
same
One for a market.”
Brief at
As
sum
can
seen,
industry
milk
ice cream
letter does not
chocolate
October 30th
study)
stages.
greater
respect
so
any
and would do
in two
furnish
detail with
study
also would reimburse
chocolate milk
than does the Au-
Moreover,
gust
proposal.
13th
expenses
for travel
same rate as
as we have
One,
observed,
provided Option
purports
but with a
the October 30th letter
ceiling
meeting,
expenses.
to memorialize that
and states
that it is
serve as an
“agreements”
two
comparison of the
parties. Significantly,
neither the Octo-
obviously
they
reveals that
relate to the
any
ber
nor
Indeed,
very
subject
same
matter.
succeeding agreements
provide spe-
study
“Option
mentioned
One”
compensation
terms of
cific
the services
performed
was
performed by Chapek,
to be
refer to
30th
incidental
agree-
commission
or master
study
modifications.
ice cream
was
specific
ment which would override the
deleted from the October 30th
compensation
to which the
though “Option
even
One” included both an
agreed.7
ice
as well as a chocolate milk
cream
support
study.
payment
The manner and time of
To
its view
the letter
spelled
partial integration,
out in the October 30th
October 30th is
ment,
analogizes
completion
pek
as was the
date of the
this case to
Piccari
Var-
*8
daro,
question
project.
There can be little
We find
case of
explanation
rational
for a
Moreover,
A.2d
party
422 Pa.
be closer
so.
do
subse-
Keyser,
quent
of this case.
of contracting
facts
course
between the
trucking
upon
company.
8. The other authorities relied
owned a
issue before
One
Milling
inapposite.
are also
Co.
International
the court
whether
of the non-
the terms
Hachmeister,
(1955)
competition agreement
ic specific it considered these when is that specific services fails consideration, proposals together concepts with written were first articulated 13, August inconsistent in acceptances, by Chapek is with its unsolicited written existed a master proposal. that there the notion 1981 binding Hershey to far 359-60. liability to greater potential contractual satisfied, despite are various largely Chapek undefined services. arguments by Chapek,9 made the Octo that report, magistrate’s App. at 358. 30, same ber 1981 letter relates to the by adopted district court and which subject matter as the October 27th discus agree, additionally points which we complete integrat sions and constitutes the that: out agreement Hershey Chapek ed of as of 30, 1981 Chapek drafted that date. pur- This agreement. written the oral portedly covered III. 27, exact made on October perform Chapek services that argues that Chapek also the district large potentially consideration of 15% by granting summary judg- court errеd royalties fees claim ment on the meruit any prior writing, clearly out in spelled Chapek claims favor of because 13, 1981 including the written genuine remain as issues of material fact licensing scheme can not proposal. The performed uncompensated services subject conceptualized as a different Chapek. If, marketing matter studies. than contends, undertaking Chapek it was it specific marketing studies under- Quantum quasi-con is meruit specific amounts considera- took for im remedy tractual in which contract recognition poten- of its tion at a loss plied-in-law theory unjust en licensing under a profit tial when the scheme richment; is im the contract is one that reality, scheme was came to law, plied and “not an actual contract at certainly subject the same matter Chа- Benson, Mart Ragnar all.” Inc. Bethel pek’s as the studies. view 414, Associates, Pa.Super. 405, 454 308 This one matter was the matter that 599, (1982). Lakes brought Hershey together, A.2d 603 Birchwood Chapek Comis, Association, upon Community Inc. v. only subject matter and was the 304, 308 A.2d The idea that the they had dealt. correspondence all on which Chapek suggests Her- As with other conduct certain relies, by Ralph shey subsequent 30th letter dem- Chapek was written this letter the letter did not constitute accepting Chapek’s onstrates that Chapek Even himself. integrated agreement; Chapek parties’ "re- claims, occurring years events two after understanding it peatedly asserted" parties’ alter cannot pursuant "Option compensated would be original Dunn v. their contract. See terms of licensing proposal; One" 499-501, Orloff, 318- A.2d performed Chaрek services at Her- and that (1966) (testimony sub- of witnesses events shey’s it never have which would behest judgment ad- sequent note not to execution particu- a master formed but for note; vary case ”[n]o missible to terms lar, to a our attention December calls permit gone has so far as to ever wrote, in which to be altered the terms of written contract [Pingitore] proposed op- three he states “You subsequent testimony [of varied such compensate in lieu tions when, events].”). isas particularly true This is accepted you previ- base of the 15% commission here, for no reason those events are offered true ously App. relies on this ...” prove existence of inadmissi- other than argue during 1983 letter to December evidence, case the existence in this ble negotiations, indicated that сertain 15% commission. owed commission. *10 Pennsylvania Superior Court ex- research into dairy industry,” compiling plained that: analyzing range and a broad of “data re- garding products chocolate milk pro- and contract, quasi also referred to as a ducers,” providing “extensive, and ongoing implied imposes duty, contract in law consulting business for Hershey services any agreement, not as a result of wheth- products the new Appellant’s field.” Brief express implied, spite but in
er
or
Chapek
also
“brought
that it
states
party
of an
when
absence
one
Hershey the detailed and distinctive licens-
unjust
an
enrichment at the ex-
receives
itself,”
ing concept
saved
“the
Westing-
v.
Schott
penses
of another.
expense
time and
it would
Corp., have had to
house Electric
research,
incur
develoр
Thomas v.
(1969);
Reyn-
R.J.
A.2d 443
introduce
Hershey brand chocolate
milk.” Id. Co.,
olds Tobacco
350 Pa.
B. meruit allegаtions relate to services that claim, In support meruit of its are not included within the generally separate agreements refers to work it entered into Hershey, namely Thus, formed for pek Hershey. “nationwide makes a *11 BECKER, Judge, dissenting. meruit quantum “compiled Circuit claim that it milk, despite the regarding chocolate data” following events the I believe that Octo- contemplated in that this service was fact particular, and in cer- ber 30th, the of October which by clearly tain statements demon- industry of cerned a the strate that the October 30 letter was not industry chocolate milk general fully integrated intended to constitute the pursuant to Her- specifically which —and of rather $17,500. Chapek shey paid part memorialized a of their I ongoing it Chapek’s claim that would therefore admit evidence and рroducts Hershey in the new for services permit Chapek prove liability Hershey’s to field, very services which is based on “Option to it under One.” according to the performed baked Chapek pursuant to goods agreement, sweet primary for basis this conclusion is Chapek $20,125. Ap- which, paid Hershey that, Pingitore Chapek met in when Chapek’s claim that pellant’s Brief at 27. Chapek's request 1983 to discuss December Hershey concept to it contributed Hershey begin making the commission that Hershey brand name dair- One, Pingi- payments Option called for in very subject covered ies on the is based compensation options tore offered several dairy industry milk in- and chocolate in lieu commission. (Appendix dustry agreement, the “50 Metro” seq.).1 et my view, at 279 this offer ment, “in-depth analysis” Hershey’s understanding evidences that it Hershey paid Chapek agreement, for which ongoing consulting entered into $23,825, respectively. $17,500, pursuant Option Chapek Chapek Nor has documented benefit One, Chapek and that more than owed Hershey unjustly as re- obtained which payments Option set forth in the fixed-sum proposals made sult of the unsolicited One. Chapek projects Hershey reject- for which supra, p. ed. See Therefore summa- 992. Second, undisputed the evidence is Hershey on ry judgment in favor of performed Hershey’s Chapek services at meruit appropriate. claim is behest, including investigation the Nestle pointed out in its As has Dairy and the of the Knudsen brief, “good Chapek struck a whether meeting, Chapek paid. was not deal,” genuine is issue of fact which Hershey requested That summary judg preclude entry can form outside the of the three services gov express if an written contract ment specific assignments Option set under forth 42. Appellant’s erns. Brief at Since provides One evidence of the existence received all record shows consulting agreement. It seems broader its compensation that due under writ to me that have doubtful and the ten of October performed gratuitously; these services subsequent agreements into Her it seems more reasonable to believe rather entered, argue cannot shey on-going part it did so as of an consult- more than it received. worth services were Option em- ing engagement, such as One bodies.
IV. Additionally, specifically referred the Order of the district will affirm Option summary One “Introduc- re- September all court dated assignment performed tion” to the second spects. 283, 284, Ralph (deposition testimony of question argument arose at oral as wheth- Hershey's Pingi- Anthony Chapek relating tore, er there was admissible evidence statements However, reproduced depositions Products). declarations. Director of New supplemen- post-argument submission of depositions district court were before the These appendix make it clear that there tal materials summary in connection with the motion Post-Argument problem. Submis- no such judgment. Materials, Supplemental Appendix sion of dence, study. genuine Con- is a “50-Metro” there issue of material —the paragraph set first spicuously out fact as to whether in fact Pingitore report and read aloud to Mr. Option One. following was the statement: I intimate no view as the likelihood of project chocolate milk prоving success in what seems to began concept with the submission of be, Chapek, gener an extraordinarily Inc., Chapek, proposal Ralph Her- hand, arrangement. ous On the other Cha August, shey Foods pek appears to be a “whiz” and *12 accepted Chapek’s Option in One listed it seems have been that awoke Proposal industry on the and work of the colossus chocolate world to the study Option listed One was initiated possibilities marketing prod fresh milk December, 1981. magic ucts under name. I let a 106; supplied.) (Appendix emphasis jury decide what the was. I subsequent Option .3 This reference One in respectfully dissent the second undertaken accepted by Hershey arguable deny,
did not is an admission pursu- parties proceeded Option One, estopping Hershey from
ant to
denying the existence of thе “Commission agreement.2 Based” UNITED OF STEELWORKERS Moreover, me- in terms of the AMERICA, AFL-CIO, claim, ruit offer alter- Hershey’s to discuss Appellant, to the natives commission constitutes an admission and demonstrates
recognition fact had in COMPANY, NEW li- JERSEY ZINC INC. formed extensive research and censed to do business State compen- services for which it had not been Jersey New and as Administrator Pingitore’s thus in- sated. words and acts Jersey Plan of Pension the New Zinc understanding dicate his both own Company. effort, Chapek’s nature extent of No. 86-5756. of those services. value foregoing, view the I believe that Appeals, United States Court accepted Option evidence that One Third Circuit. Licensing Proposal is not offered to Argued May 1987. “vary or contradict” Sept. Decided 1987. the ex- but rather establish consulting agreement istence aof broader As Amendеd Oct. 1987. I Chapek. believe question that the evidence raises a serious
whether the October 30th letter constituted integrated agreement. IAnd believe
that, considering all the
evi-
admissible
Thereafter,
properly
proposal
in a
sent to
tion was not intended to
did not
cerning
understanding
goods Chapek
parties.”
baked sweet
reiterated its
state the entire
between the
proceeding
(emphasis
origi-
Id. at
