HEARTLAND PAYMENT SYSTEMS, LLC, Defendant/Counterclaim Plaintiff Below-Appellant, v. INTEAM ASSOCIATES, LLC and Lawrence Goodman, III, Plaintiff/Counterclaim Defendants Below-Appellees. Inteam Associates, LLC, Plaintiff/Counterclaim Defendant Below-Appellee/Cross-Appellant, v. Heartland Payment Systems, LLC, Defendant/Counterclaim Plaintiff Below-Appellant/Cross-Appellee.
No. 582, 2016
Supreme Court of Delaware.
Submitted: June 14, 2017. Decided: August 17, 2017.
Jeffrey L. Moyer, Esquire (argued), Travis S. Hunter, Esquire, and Nicole K. Pedi, Esquire, Richards Layton & Finger, P.A., Wilmington, Delaware for Appellant/Cross-Appellee Heartland Payments Systems, LLC.
Thad J. Bracegirdle, Esquire (argued), and Andrea S. Brooks, Esquire, Wilks, Lukoff & Bracegirdle, LLC, Wilmington, Delaware for Appellees/Cross-Appellant inTEAM Associates, LLC and Lawrence Goodman, III.
Before STRINE, Chief Justice; VALIHURA, and SEITZ, Justices.
In 2010, Congress enacted the Healthy, Hunger-Free Kids Act which made major changes to the national school lunch program. The Act required the United States Department of Agriculture (the “USDA“) to develop new regulations to take effect in 2012 to address new nutritional guidelines. In 2011, Heartland Payment Systems, Inc. (“Heartland“), a credit card processing company, wanted to expand its school operations. To pursue this strategy, Heartland purchased some of the assets of School Link Technologies, Inc. (“SL-Tech“). SL-Tech marketed software products to schools to manage their foodservice operations.
Through the purchase of SL-Tech, Heartland acquired WеbSMARTT, a software program that allowed schools to monitor school meal nutrition through point of sale, free and reduced meal eligibility tracking, menu planning, nutrient analysis, and recordkeeping. Carved out of the transaction, however, was a consulting division of SL-Tech called inTEAM and its software, Decision Support Toolkit (“DST“), which was still in development at the time of the transaction. inTEAM was designing DST for school districts as a complementary product to WebSMARTT. It was intended to collect menu plan data from WebSMARTT and similar applications and then use the data to model the effect of menu plans on staffing, equipment, and other costs.
The parties executed three contracts involving Heartland, SL-Tech, and SL-Tech‘s CEO, Lawrence Goodman. The contracts contained non-compete, non-solicitation, exclusivity, cross-marketing, and support obligations. Through the carve-out of SL-Tech‘s inTEAM business, the parties agreed that inTEAM could continue with the “inTEAM Business as currently conducted” after closing.
With the transaction in the rear-view mirror, the parties quickly lost sight of their post-closing contractual obligations. inTEAM developed a new software program module, Menu Compliance Tool+, with overlapping capabilities with WebSMARTT—specifically, nutrient analysis and menu planning. Goodman tried to solicit one of Heartland‘s customers. Heartland paired with оne of inTEAM‘s biggest competitors to submit a bid to provide software to the Texas Department of Agriculture.
The disputes eventually found their way to the Court of Chancery through breach of contract claims and counterclaims. After a four-day trial, the Court of Chancery found inTEAM did not breach any of its contractual obligations, but Goodman and
Turning to Heartland, the Court of Chancery found Heartland breached the non-compete and exclusivity provisions of the co-marketing agreement by working with a known inTEAM competitor. The court decided that Heartland‘s breach began on March 17, 2014 and ran until September 8, 2015, and thus extended Heartland‘s non-compete restrictions for an additional eighteen months. For Goodman, the court determined that Goodman breached a non-solicitation provision in the consulting agreement by soliciting one of Heartland‘s customers. As the court held, Goodman‘s breach ran from July 24, 2014 to December 15, 2014, and thus the court extended Goodman‘s non-solicitation period by an additional six months. The Court of Chancery also ordered Goodman to pay Heartland damages equal to the salary he was paid while he was in breach, totaling $50,003.01. The Court of Chancery did not award inTEAM attorneys’ fees, finding that a cap on liability in the co-marketing agreement precluded the fee award. Both parties appealed.
We reverse the Court of Chancery‘s finding that Goodman and inTEAM did not breach their non-compete obligations under the various agreements, but otherwise affirm the court‘s decision. Goodman was prohibited from providing any competitive services or products or engaging in any business that SL-Tech conducted as of the closing date. inTEAM had similar restrictions. At the time of the transaction SL-Tech had a software product, WebSMARTT, that was part of SL-Tech‘s business as of the closing date that performed nutrient analysis and menu planning. inTEAM did not. At closing, inTEAM‘s business was data analytics and modeling, not school lunch program data generation and menu planning for USDA compliance purposes. The transaction agreements prohibited inTEAM from developing a software product that competed head to head with WebSMARTT, a product Heartland paid SL-Tech $17 million to acquire. By changing direction and dеveloping Menu Compliance Tool+ to perform nutrient analysis and menu planning, Goodman and inTEAM competed directly with WebSMARTT and breached the transaction agreements.
As for the remaining issues, the Court of Chancery properly found that Heartland breached its contractual obligations by collaborating with an inTEAM competitor, and Goodman breached by soliciting a customer of Heartland. The court also did not abuse its discretion when it required an extension of the non-competes and assessed damages against Goodman.
We therefore affirm in part and reverse in part the decision of the Court of Chancery. We remand the case to the Court of Chancery to exercise its broad discretion to craft a remedy sufficient to compensate Heartland for Goodman‘s and inTEAM‘s breaches of the transaction agreements.
I.
A.
Since Congress passed the National School Lunch Act in 1946, the USDA has
In 2010, Congress passed the Healthy, Hunger-Free Kids Act (“HHFKA” or the “Act“), the first major change to the school lunch program in fifteen years. The Act set minimum standards for school wellness policies, mandated minimum fruit, vegetable, and whole grain servings, and set maximum sodium, sugar, and fat content of meals. It also authorized the USDA to set new standards for the school lunch program, and required the USDA to publish proposed meal pattern regulations within eighteen months of its enactment.1
The newly issued USDA regulations went back to food group-based menu planning to replace nutrient-based menu planning. The new meal pattern requirements were centered around five main food groups: meat/high protein foods; whole grains; vegetables; fruit; and fat free/low-fat milk. Each food group has specified subcategories and nutrient targets for calories, saturated fat, trans fat, and sodium. The USDA first proposed the change on January 13, 2011. It became effective July 1, 2012.
Although the new meal pattern requirements were mandatory, the USDA offered schools certified to be in compliance with the new regulations an additional six cents per meal to incentivize schools to implement the changes quickly.2 To become certified, the school had to submit documentation to the governing state authority demonstrating its compliance with the meal pаttern requirements. The state agency makes an initial certification determination, and then monitors each school district‘s ongoing compliance with the requirements through an administrative review process that occurs every three years. This process is known as “Six Cent Certification.”
Schools have three options to obtain Six Cent Certification. Under the first option, schools submit one week of menus, a USDA menu worksheet, and a nutrient analysis with calories and saturated fat for each menu type. Schools that choose this option must use USDA-approved nutrient analysis software to compile the information.3 According to the USDA, “[t]his option acknowledges that a large number of [schools] already use nutrient analysis software to monitor the nutrient levels in their meals.”4 Under the second option, schools submit one week of menus and a USDA menu worksheet, but submit a simplified nutrient assessment instead of the in-depth nutrient analysis.5 As the USDA
B.
Goodman founded SL-Tech in 1985. SL-Tech provided software products to assist schools in tracking their child nutrition programs to obtain federal subsidies. The software included both front-оf-house and back-of-house operations. Front-of-house operations means point of sale systems and application processing for free and reduced price meals. Back-of-house operations means purchasing, inventory, and menu planning.
Before the transaction, a division of SL-Tech, inTEAM, was a “15 year-old management consulting company known historically for its hands-on workshops in financial management for school nutrition programs.”7 SL-Tech purchased inTEAM in 2004 to complement SL-Tech‘s existing software products. Its consulting services helped customers standardize their processes to collect and use the data generated from school nutrition programs to improve their operations.8
SL-Tech had three software products relevant to this appeal: WebSMARTT, mylunchmoney.com, and DST. WebSMARTT was SL-Tech‘s “core product.”9 WebSMARTT was a fully integrated end-to-end foodservice management program that provided point of sale, free and reduced meal application processing, ordering and inventory, and menu planning and production.10 Menu planning is “the heart” of WebSMARTT.11
mylunchmoney.com was an online service that allowed parents to provide money for their children for cafeteria use, check their account balances, and to see what they were purchasing. It was used by over 900 school districts in forty-two states at thе time of the transaction in 2011.
DST was cloud-based software first developed as a prototype in 2007 for use as a modeling tool to collect and analyze the data from point of sale, back-of-house, financial management, and payroll systems. DST software allowed schools to make informed decisions about the operation of their school lunch programs.12 As described in an internal document sent to Goodman in 2009:
The DST modeling component utilizes basic foodservice operating principles, recognized by inTEAM consultants as fundamental to achieving high performing school nutrition programs. DST uses a “systems approach” to assess, develop and refine key foodservice operating processes such as menu planning, work
methods, equipment selection, employee scheduling and staff training. DST is not intended to replace the current [point of sale] or back of the house transactional software. It simply uses data from the current transactional systems to identify limitations in [the] current operating process and allows the User to test the effect of making incremental changes in one or more of these processes. The transactional data sets used to drive the DST models and inTEAM consulting services will vary depending on District characteristics, however the process will remain consistent.
. . .
It is widely accepted in the industry that the menu is the driving force affecting all other aspects of a quantity foodservice operation. Thus, capturing the current school based menu plans is the first step in initiating the “what if” modeling capabilities of DST.13
DST relied on sources like WebSMARTT to provide the menu plan data.14
SL-Tech planned to roll out DST in two phases. In Phase 1, SL-Tech would develop a program to analyze sales and meal count data. In Phase 2, DST would use menu planning data to allow users to create operational models such as work methods, equipment availability, and procurement.15
In 2009, SL-Tech engaged High5LA, LLC16 to develop and write the functional specifications for DST Phase 2 (the “Functional Design Documents“). According to the “overview” section of the Functional Design Documents, in DST Phase 2, school systems that had installed DST Phase 1 would
[B]e able to leverage menu planning as a tool to project the impact on staffing, equipment, and food/labor costs. They [would] also be able to model in advance menu plans, work schedules and financials to accurately predict the outcome under a variable set of assumptions. inTEAM philosophy and best practices drive the design of Phase 2, resulting in a product that allows school administrators to accurately model future scenarios and compare/evaluate it against reality.17
C.
Heartland provided payment processing services to merchants throughout the United States. In 2010, it entered the school services market through its School Solutions division to provide nutrition and payment solutions to K-12 schools. At the end of 2010, Heartland began considering opportunities to add to its School Solutions division. Heartland wanted to become the leading K-12 point of sale provider, and ultimately to offer online payments to all schools. To achieve its goal, Heartland believed it “needed to provide the full [point of sale] solution to schools” because schools “were not interested in buying . . . just the front-of-the-house solution that provided the checkout at the end of the ordering line. [Schools] also wanted to be able to have all of the back-of-the-house solutions integrated with the front-of-the-house solution. And so in order for [Heartland] to be successful in this market and selling credit card processing, it also required [Heartland] to enter the food service market with a full solution.”18
Heartland approached SL-Tech about a potential acquisition. It did not want to purchase SL-Tech‘s subsidiary inTEAM because inTEAM was primarily a consulting business, which Heartland did not view as key to its strategy of “acquiring companies that provided the point-of-sale solutions to K through 12 schools.”19 As a result, the parties separated SL-Tech‘s inTEAM division—with its DST software product in development—from the transaction. The parties eventually reached agreement and documented the transaction through three agreements: (1) the Asset Purchase Agreement; (2) the Co-Marketing Agreement; and (3) the Consulting Agreement.
i. The Asset Purchase Agreement
Under the Asset Purchase Agreement (“APA“), Heartland acquired substantially all of SL-Tech‘s assets for $17 million plus earn-out payments on each of the first three anniversaries of closing. Section 5(n) of the APA also included the following non-compete:
Covenant Not to Compete. For a period of five (5) years from and after the Closing Date, neither Seller nor the Major Shareholder will engage directly or indirectly, on Seller‘s or the Major Shareholder‘s own behalf or as a Principal or Representative of any Person, in providing any Competitive Services or Products or any business that School-Link conducts as of the Closing Date in any of the Restricted Territory . . . .20
Under the APA, the “Seller” is SL-Tech, Goodman is the “Major Shareholder,” the “Closing Date” is September 30, 2011, and the “Restricted Territory” is the United States.21 “Competitive Services or Products,” “School-Link,” and “inTEAM Business” are defined under the APA as follows:
“Competitive Services or Products” means a business that develops, manufactures, sells and services and maintains computer software and/or [point of sale] terminal hardware designed to facilitate (i) accounting and (ii) management and reporting of transactional data functions, of food services operations of K-12 schools (including point-of-sale operations, free and reduced application processing, ordering and inventory, and entry of meal and other payments by
parents via the Internet or kiosk); provided, however, that for purposes of clarity, Competitive Services or Products shall not include the inTEAM Business as currently conducted.22 “School-Link” means the entirety of Seller‘s business, including the business of Seller known as “School-Link,” but excluding the inTEAM Business.”23
“inTEAM Business” means certain Excluded Assets consisting of Seller‘s consulting, elearning and DST segments of the business known as “inTEAM” and including those products and services described in Exhibit C to the Co-Marketing Agreement.24
ii. The Co-Marketing Agreement
The Co-Marketing Agreement (“CMA“) was a commission-based contract that gave both Heartland and inTEAM the right to market, advertise, and promote each other‘s products.25 The CMA contained a five-year bilateral non-compete:
Except as otherwise provided herein, . . . (A) HPS shall not engage, directly or indirectly, on its own behalf or as a principal or representative of any person, in providing any services or products competitive with the inTEAM Business, and HPS hereby grants to inTEAM the exclusive right and license under any intellectual property of HPS (other than trademarks) to conduct the inTEAM Business and (B) inTEAM shall not engage, directly or indirectly, on its own behalf or as a principal or representative of any person, in providing any services or products competitive with the HPS Business; and inTEAM hereby grants to HPS the exclusive right and license under any intellectual property of inTEAM (other than trademarks) to conduct the HPS Business.26
“HPS Business” is defined under the CMA as:
[T]he development, manufacture, or sale of computer software and/or [point of sale] terminal hardware designed to facilitate (A) accounting and (B) reporting of transactional data functions and management of [ ] food service operations of K-12 schools (including point-of-sale operations, free and reduced application processing, ordering and inventory, and entry of meal and other payments by parents via the Internet or kiosk).27
“inTEAM Business” is defined as:
[C]ertain Excluded Assets consisting of inTEAM‘s consulting, eLearning and DST segments of the business known as “inTEAM” and including those products and services described in Exhibit A28 and those inTEAM products and services described in Exhibit C and Exhibit D.29
Exhibit C states:
Functional Specifications
Functional specifications for DST Phase 1 and add-ons and DST Phase 2 (future release); including unique state value added functionality (attached) Student
Rewards functional specifications (attached) Off Campus Merchants Functional specifications (attached)30
Attached to the CMA and incorporated by reference are the Functional Design Documents for DST Phase 2. Two Functional Design Documents were introduced and discussed at trial: “Milestone A—Menu Item” and “Milestone B—Menu Planning.”31 The Milestone A Functional Design Document describes its purpose as the following:
In order to support Operational and Financial Modeling, Milestone A introduсes four new information categories to DST—Staff, Equipment, Work Method and Menu Item. This design specification is an anchor document that catalogs the functional requirements for DST Phase 2—Milestone A—Menu Item.
It further states:
A Menu Item is a food item that is ultimately served to the student. Milestone A defines the setup of these items, while Milestone B will put collections of items onto menu plans for servicing building programs and generate work schedules that will model how build staffs and equipment will work to produce the items needed.32
The Functional Design Document for Milestone B describes its purpose as:
A central component to creating an Operational Model is the modeling of menus. This design specification is an anchor document that catalogs the functional requirements needed to create a subset of the WebSMARTT Menu Planning hierarchy as part of DST Phase 2 Milestone B. This specification contains high level workflows, page level design specifications, and page level interactions. This chapter provides a brief overview of each, with rest of the document providing a page level design specifications.33
Notes
Q: How would customers use the DST products?
A: So they would take data from their source systems, like WebSMARTT, upload that data into DST, and then we would create different analytics and reporting on top of that data that the user could then use to make decisions on their business.
Q: Okay. And how was the DST product supposed to function with the WebSMARTT product that we talked about?
A: They are meant to work together by exporting the data from WebSMARTT and then importing into DST.
Q: Okay. And at your time at SL-Tech, what ability, if any, did DST have to generate transactional data that we discussed a few minutes ago?
A: It did not. You would use a source system, a tool like WebSMARTT, to create that transactional data.
Q: Just make sure I understand, when you say a “source system,” what do you mean by that?
A: So in a data warehouse analytical-type tool, you wouldn‘t be expected to produce the data you are going to analyze. That would come from another piece of software. For example, WebSMARTT.
Interface and Mechanical Specifications
DST data interface and content mechanical specifications (attached) Student Rewards data interface and content mechanical specifications (attached) Off-Campus Merchants data interface and content mechanical specifications (attached).
Counsel: Is it in the function design documents that are attached to the CMA?
Goodman: Do you have a magic wand? Can you adjust software to regulations that haven‘t yet been written?
Counsel: I‘ll tell you what, why don‘t I ask the questions. Can you do that?
Goodman: We anticipated what would be required and moved the design very close to what we expected to be thе final result as reflected in Exhibits C and D of the CMA dated September 30, 2011. And there were written plans and intentions to do so in the business plan published for inTEAM in 2010.
Counsel: Okay. But it‘s not in the function design documents.
Goodman: I‘m not a magician is the way I will answer that question.
Counsel: How about answering the question: Is it in the function design documents to the CMA?
Goodman: Because I don‘t have ESP, no.
