OPINION
This is an appeal from an order granting a temporary injunction, enjoining appellant-defendant James Hajek, from publishing and circulating defamatory statements which were painted on a vehicle appellant purchased from appellee-plaintiff Bill Mow-bray Motors, Inc.
The issue is whether the temporary injunction constitutes an impermissible restraint on appellant’s First Amendment rights. We affirm.
*829 In early 1981, appellant special ordered a new 1981 Dodge Maxi van. Appellant explained to salesman, Jerry Roberts, that he wanted something economical but still capable of carrying small items. Shortly after taking delivery, appellant returned to the dealer and complained that the van was underpowered. Appellant had modified the van by installing a windshield visor, a vent on the roof and a plastic air dam on the bottom of the vehicle. Roberts accompanied appellant on a test drive and concluded that although underpowered in certain situations, the van performed in accordance with factory specifications.
On April 11,1981, appellant wrote Chrysler Corporation, complaining of poor performance and inquired about a 30-day money back guarantee which Chrysler had previously used to promote sales. Chrysler informed appellee of this letter. Appellee, contacted appellant and offered to exchange the van for a different one, but Hajek rejected the offer because of appel-lee’s insistence on a depreciation allowance.
Appellant then painted the complained of statements on his van. The statements were painted in bright yellow, with approximately foot-high letters, on appellant’s brown van:
(1) On the left side:
“Jerry Roberts sold this (representation of a lemon) Disaster (representation of a lemon) At Bill Mowbray Motors Inc. Help! It’s a Dog!”
*830 (2) On the rear:
“Help Bill Mowbray Motors Inc. Sold this (representation of a lemon)”
(3) On the right side:
“I bought this (representation of a lemon) At Bill Mowbray Motors Inc. Unhappiness! Help! (two representations of single lemons)”
*831 (4) On the front:
“Disaster!”
On February 17,1982, appellee again conducted a test drive. The van exceeded 55 miles per hour both with and against the wind, although it was underpowered in fourth gear going up over an overpass. Ap-pellee was of the opinion that the van performed adequately for its size engine and transmission. With the matter unresolved and appellant’s van moving conspicuously in the vicinity of the dealer and around the city, and people asking about “the story,” appellee sued for a temporary injunction and in the alternative damages.
At the hearing, appellant complained of poor performance and said that the van got better gas mileage in third gear than in fourth. This was the sum total of appellant’s evidence.
At the outset we note that the trial court has broad discretion in determining whether to issue a temporary injunction to preserve the rights of the parties pending the outcome of a case. When the discretion of the trial court is exercised, its order should not be overturned on appeal unless the record discloses a clear abuse of that discretion.
Texas Foundries v. International Moulders & Foundry Workers’ Union,
In his first point of error, appellant contends that the trial court erred in finding the complained of statements false and de *832 famatory. Appellant points to the undisputed fact that he purchased the van from Jerry Roberts at Bill Mowbray Motors, Inc., as painted on the van. He then argues that “Disaster”, “Help”, “It’s a Dog”, “Unhappiness”, and the illustrated lemons refer to the vehicle, not the appellee, and that in order to impute impropriety to appellee, one would have to extend the meaning of the language beyond that clearly stated. We disagree.
In determining whether a statement is libelous, the statement should be construed as a whole in light of the surrounding circumstances from the aspect of how a person of ordinary intelligence would view the entire statement.
Taylor v. Houston Chronicle Publishing Co.,
With the above rules in mind, we believe that appellant by his use of lemons next to appellee’s name has imputed certain business improprieties to appellee. As was noted in Johnson v. John Deere Co., 306 N.W.2d 231, 233 (S.D.1981), the term “lemon” has a well recognized connotation. It indicates chronic breakdowns and delays in repair of the kind experienced in Johnson. There a tractor was built with wrong size bolts on the front wheels, developed oil leaks, transmission and fuel injection problems, suffered problems with water hoses and experienced delays in repairs. By contrast, in our case the van did not suffer any of the symptoms commonly associated with “lemons.” Except for appellant’s opinion that the vehicle was underpowered in certain situations, the vehicle performed in accordance with factory specifications. Therefore, the trial court did not err in finding that appellant’s characterizations of this van as a “lemon” was false, and we now turn to whether this falsity defamed appellee.
Libel
Libel is a defamation expressed in printing or writing, or by signs and pictures, or drawings tending to blacken the memory of the dead, or tending to injure the reputation of one who is alive, and thereby expose him to public hatred, contempt or ridicule, or financial injury, or to impeach the honesty, integrity, or virtue, or reputation of any one, or to publish the natural defects of anyone and thereby expose such person to public hatred, ridicule or financial injury. Tex.Rev.Civ.Stat.Ann. Art. 5430 (Vernon 1958). Also, a corporation can be libeled.
General Motors Acceptance Corp. v. Howard,
Libelous Per Se — Public Figure
In his second point of error, appellant contends that the statements were not actionable per se and that there was no evidence of damage to appellee. As was set out in
Bell Publishing Co. v. Garrett Engineering Co.,
“It is well settled that false words which tend to prejudice a person spoken of in his business, profession, office, occupation, or employment are actionable without proof of special damage if they affect him in such business, profession, office, occupation, or employment, in a manner that may, as a necessary consequence, or does, as a natural consequence, prevent him from deriving therefrom that pecuniary reward which, probably, otherwise he might have obtained.”
See also:
Bayoud v. Sigler,
Appellant argues under this same ground of error that appellee is a “public figure” under
New York Times Co. v. Sullivan,
Free Speech
In his third ground of error, appellant contends the temporary injunction abridges his right of free speech under the First and Fourteenth Amendments to the United States Constitution. Appellant characterizes his statements as “opinion” and argues that freedom of speech is absolute; that no matter how bizarre or offensive his statements might be, they should not be suppressed because society benefits from the competition of ideas and opinions.
Appellant, however, overstates the constitutional protection afforded one’s right to speak. Until the Supreme Court’s decision in
New York Times
v.
Sullivan, supra,
the First Amendment did not protect defamation at all. See
Beauharnais v. Illinois,
We find nothing to indicate that the major changes in the standards applicable to defamation brought about by the Supreme Court since
New York Times Co. v. Sullivan, supra,
require dissolution of the temporary injunction. In fact, we find the rationale to support the contrary. In
Rosenblatt v. Baer,
In 1974, Justice Powell, writing for the court, noted that the “Court has struggled for nearly a decade to define the proper accommodation between the law of defamation and the freedoms of speech and press protected by the First Amendment.”
Gertz v. Robert Welch, Inc.,
Since 1964, the Supreme Court has followed a staggered path in extending constitutional protection to defamatory utterances, at times providing wide protection, at other times retrenching. See, Robertson, Defamation and the First Amendment, supra, Anderson, Libel and Press Self-Censorship, 53 Tex.L.Rev. 422 (1975). The court has given great constitutional protection to statements made in connection with public affairs and public concerns. Appellant’s statements do not deal with public affairs or concerns. Therefore, in balancing the public’s interest in free and full exchange of ideas and the public’s interest in freedom from destructive invasions of reputation, in the context of the facts of this case, we do not think that the U.S. Supreme Court’s *834 rationale requires us to constitutionally protect appellant’s statements defamatory of appellee’s business reputation.
Appellant cites
Stansbury v. Beckstrom,
We do not disagree with the Keefe decision. However, the complained of words there were neither defamatory nor false, and they did not impute professional or business misconduct, unlike those in our case.
We find support for our decision in a number of cases. In
Carter v. Knapp Motor Co.,
“Our decisions are to the effect that the right to conduct one’s business without the wrongful interference of others is a valuable property right which will be protected, if necessary, by injunctive process.... And the enjoyment of the good name and good will of a business is likewise a valuable property right subject to like protection.... One’s employment, trade or calling is likewise a property right, and the wrongful interference therewith is an actionable wrong...” Id. at 384.
Likewise, in
Saxon Motor Sales, Inc. v. Torino,
In
McMorries v. Hudson Sales Corp.,
In his fourth point of error, appellant contends that there was no evidence to support a conclusion that his action was taken with a coercive intent. We disagree. Salesman Roberts testified that Hajek wanted Mowbray to replace the van’s engine with a larger one. Although Hajek denied that his actions were motivated by a desire to force Mowbray to do anything, Roberts’ testimony is sufficient to support the trial court’s findings. We also note that Hajek himself said that without his actions, “they” would have let him talk until his tongue fell out. This certainly implies that he wanted to do more than merely talk or express his dissatisfaction. Appellant’s fourth point of error is overruled.
The judgment of the trial court is affirmed. 1
Notes
. We strongly recommend that the trial court give this case a preferential setting on a trial of the merits.
