1978-2 Trade Cases 62,136
H & B EQUIPMENT COMPANY, INC., Plaintiff-Appellant,
v.
INTERNATIONAL HARVESTER COMPANY, Defendant-Appellee.
No. 77-1376.
United States Court of Appeals,
Fifth Circuit.
July 10, 1978.
Rehearing Denied Aug. 24, 1978.
Jack N. Price, Austin, Tex., Paul Thorp, Dallas, Tex., T. D. Smith, Local Counsel, Houston, Tex., for plaintiff-appellant.
B. Jeff Crane, Jr., John L. Murchison, Jr., Ann Lents, Houston, Tex., William W. Crawford, James R. Fruchterman, Chicago, Ill., for defendant-appellee.
Appeal from the United States District Court for the Southern District of Texas.
Before THORNBERRY, RONEY and HILL, Circuit Judges.
RONEY, Circuit Judge:
H & B Equipment Co., Inc., a distributor for International Harvester Co., severed relations with International Harvester and brought this antitrust suit against it under the Sherman Act, 15 U.S.C.A. §§ 1, 2. At trial, H&B sought to prove monopolization, a conspiracy to drive H&B out of business, customer restrictions, and unfair competition. The district court granted a directed verdict for the defendant at the close of H&B's case on the federal antitrust claims, without specifically addressing the state law claims of unfair competition. We affirm. H&B failed to introduce adequate proof of monopolization, conspiracy, or injury from customer restrictions, and in that context we decline to consider the allegations of unfair competition.
This case involves the market in Houston, Texas, for bulldozer-loaders, backhoes, and hydraulic excavators, known collectively in the International Harvester organization as the "J-12" line. In 1970, International Harvester had little or no penetration of that already crowded market. Its machines faced competition from John Deere, Case, Massey-Ferguson, Allis Chalmers, Caterpillar, Hein Warner, Drott, Link Belt, and Poclain. Desiring to expand, International Harvester allowed four of its agricultural dealers there to sell bulldozer-loaders and backhoes, and engaged H&B to sell and service all types of J-12 machinery.
H&B experienced moderate success. After a loss in 1971, it earned an equivalent profit in 1972. International Harvester had, by acquiring the Fench company Yumbo, added a new hydraulic excavator, the 3960. H&B sold the first 3960 bought in the United States. International Harvester, however, was still not satisfied. Feeling a "full line" dealer would do better, it attempted to arrange financing for an H&B expansion. When that effort failed, in late 1972 it established a company store, International Harvester Sales and Service, Inc., in direct competition with H&B.
H&B's fortunes immediately turned sour. Viewing the facts in a light most favorable to H&B, as we are instructed to do in reviewing a directed verdict against it, Boeing Co. v. Shipman,
Monopolization
H&B claims International Harvester's effort to drive H&B out of business was part of an attempt to monopolize the Houston market for hydraulic excavators, and so violated Sherman Act § 2. H&B and the company store were the only International Harvester dealers in Houston selling hydraulic excavators, in particular the 3960.
The hydraulic excavator market, however, cannot be confined to International Harvester products alone. H&B principal L. S. Hackney testified that, in addition to International Harvester, rivals Drott, Hein Warner, John Deere, and Case sold hydraulic excavators in 1971, and the rival brands were "very popular." He did not know their sales, but was "sure" they were more than those of the 3960. The plaintiff introduced into evidence an advertisement for the 3960 published in Texas Contractor which read: "International Harvester has simplified your toughest job: getting the best buy in 7/8-yd. and 5/8-yd. Hydraulic Excavators. You know the almost Las Vegas odds of picking a winner from more than 20 makes."
To succeed in claiming monopolization, a plaintiff must show the defendant has achieved a monopoly, or, for attempt, demonstrate a "dangerous probability of success." Yoder Bros., Inc. v. California-Florida Plant Corp.,
The evidence at trial shows that H&B attempted to establish a submarket of hydraulic excavators consisting of the 3960 alone. See Brown Shoe Co. v. United States,
Plurality of Parties
H&B proffers two distinct theories of liability under § 1 of the Sherman Act. First, it alleges International Harvester, as part of its dealership arrangement, blocked H&B from selling to certain "house account" customers, including governments and rental yards. See White Motor Co. v. United States,
Section 1 is both broader and narrower than § 2. Under § 1, H&B need not show monopoly power. An unreasonably anticompetitive effect, or conduct presumed under the per se rubric to have that effect, is all that is required. Section 1, however, unlike § 2, requires the existence of a "contract, combination, or conspiracy." The assumption behind the statutory scheme is that anticompetitive conduct by firms lacking monopoly power threatens the sound operation of a free economy only when done in concert with others.
H&B thus faces the threshold requirement of identifying a co-conspirator who agreed with International Harvester to inflict injury on H&B. H&B may claim that H&B conspired with International Harvester to honor customer restrictions. Response of Carolina, Inc. v. Leasco Response, Inc.,
H&B, however, could hardly be said to have agreed with International Harvester that H&B would be driven to financial ruin. See Walker v. Providence Journal Co.,
One point that is well established, at least within this Circuit, is that a corporation cannot conspire with its wholly-owned, unincorporated sales division. Cliff Food Stores, Inc. v. Kroger, Inc.,
H&B argues that even if the store is not a separate conspirator, its manager, Clay Mumme, may be. This proposition swims upstream, because as a general rule a corporation cannot conspire with its own employees. Solomon v. Houston Corrugated Box Co.,
An exception to the rule exists for the rare instance in which employees have an independent personal stake in achieving the object of the conspiracy. Poller v. Columbia Broadcasting Co.,
No such stake, however, was shown here. H&B relies on testimony by Hackney that Gillar told him that "if Mr. Mumme had done did a good job for International Harvester, he could end up owning the store on a co-op with International Harvester." The benefit Mumme was to receive would flow entirely from International Harvester, and is indistinguishable from other forms of compensation, such as salary. In the cited cases, the employees had interests in economic entities separate from the principal defendant. In Coleman Motor Co., for example, the conspirators were managers of factory dealerships, but the dealerships were separately incorporated and enough managers to satisfy the conspiracy requirement already owned 25 percent of their dealerships' stock. See Diehl & Sons, Inc. v. International Harvester Co.,
On appeal, the plaintiff also asserts that Harco Leasing Co. could be a co-conspirator with International Harvester. As the cases have developed, that suggestion is quite plausible. The evidence at trial showed that Harco is a wholly-owned subsidiary of International Harvester, and that certain sales were made by Harco to David Rents & Equipment Co., a rental yard, at a price below H&B's cost. Harco is separately incorporated, and so it lies outside the internal corporate division doctrine which applies to the company store. Harco appears to be a competitor of the company store in that both served customers in Houston, although they cooperated in their sales efforts. The Supreme Court has held that especially when two corporations compete, the fact that they are both subsidiaries of the same parent will not prevent them from being able to conspire in violation of the Sherman Act. Kiefer-Stewart Co. v. Joseph E. Seagram & Sons, Inc.,
Just because Harco could be a co-conspirator, however, does not mean that it in fact was a co-conspirator. To establish Harco's complicity, the evidence must warrant a finding that International Harvester and Harco had a " meeting of minds in an unlawful arrangement." American Tobacco Co. v. United States,
a single plan, the essential nature and general scope of which is known to each person who is to be held responsible for its consequences. Repetitive or parallel transactions may establish the existence of such a joint venture, but isolated instances, explicable without reference to a continuing or broader program, may not.
Hoffman-La Roche, Inc. v. Greenberg,
H&B totally failed to show that Harco knew of a plan to put H&B out of business, or that Harco even knew H&B existed. H&B called no witnesses from Harco. The principal evidence of its participation is an invoice for the sales to David Rents & Equipment Co. While that invoice shows on its fact that the price was below dealer price, it contains no indication that Harco knew of any dealers in the Houston area other than the company store. Witness Jerome Gillar, the International Harvester regional manager, testified that the reason for Harco's low price was to obtain a large order for which dealer prices would not be competitive. Without passing on the propriety of such a pricing scheme, it is sufficient to note that such a plan makes Harco's conduct explicable without reference to a "broader program" aimed at eliminating H&B from the market. See Balian Ice Cream Co. v. Arden Farms Co.,
Anticompetitive Effect
In view of this Court's caution to terminated distributors in Burdett Sound, Inc. v. Altec Corp.,
H&B seeks to avoid that requirement by alleging the conspiracy was horizontal, so that the per se rule of United States v. General Motors Corp.,
The first step in establishing an unreasonable restraint of trade is to show anticompetitive effect, either in the intrabrand or interbrand markets. International Harvester's treatment of H&B, viewed as a dealer substitution, had no adverse effect on competition. See Burdett Sound, Inc. v. Altec Corp.,
Even adopting the view that International Harvester reduced intrabrand competition by putting H&B out of business, H&B has not proven the effect to be any other than de minimis. Rivalry from International Harvester's other dealers makes this situation far different from the exclusive territorial arrangements which introduced the intrabrand competition concept into antitrust law. Though the dealers were geographically separated, their buyers were businesses who took bids, presumably diminishing the importance of location. Competition among brands appears to have been healthy, even in the specialized hydraulic excavator market, where the company store was left as the sole International Harvester representative in Houston. Unlike the record in Coleman Motor Co. v. Chrysler Corp.,
Injury from Customer Restrictions
H&B tried the customer restrictions aspect of this case under the per se rule of United States v. Arnold, Schwinn & Co.,
To succeed, an antitrust plaintiff must show the defendants' wrongful actions materially contributed to an injury to the plaintiff's business, and must provide some indication of the amount of damage done. Terrell v. Household Goods Carriers' Bureau,
In the market preclusion context, to show causation a plaintiff must provide some evidence it could have served the market absent the defendant's wrongful acts. The plaintiff need not document each sale lost. It can, for example, rely on expert testimony concerning its ability to penetrate the market and to succeed in competition with those already there. Pitchford v. PEPI, Inc.,
When the plaintiff chooses to rely on specific lost sales, see, e. g., North Texas Producers Ass'n v. Young,
H&B offered no expert testimony concerning its ability to penetrate the government and rental yard markets which International Harvester reserved to itself. Proof of causation rests on Hackney's words alone. He testified that he picked up bid proposals from both the Forestry Division of the State of Texas and the City of Houston. Jerome Gillar, the International Harvester regional manager, informed him that government sales were house accounts on which H&B could not bid. Hackney turned the proposals over to Gillar. Hackney thus proved a restriction by International Harvester, but he did not show the restriction caused him injury. Nothing in the record indicates that Hackney could have made the sales if left unfettered. He did not claim he could. He offered no evidence on the size of the sales, or the price at which they were made. He made no attempt to estimate the profits he lost. These omissions are fatal to this aspect of his case.
Hackney offered somewhat stronger proof that he suffered injury from being unable to sell to David Rents & Equipment Co. The orders, for nine pieces of equipment, were large, and he said that if he made a sale of that size it would have made "a big difference in a yearly sales program." Again, however, Hackney failed to show causation. The machines were sold at 28 percent off list price. Hackney's cost was 25 percent off list price, and he readily admitted he could not have made a profit at the price International Harvester charged. We cannot assume the price was anything other than a competitive one. International Harvester did not need to lower it to undercut H&B, because the customer restriction prevented H&B from bidding. Hackney testified he normally needed to bid at five percent off list price to make a profit. If so, the customer restriction would not have caused him a loss of profit unless he could have made the sale at a price one-third higher than that charged by International Harvester, a shaky assumption not supported by anything in the record.
Finally, at the close of his testimony, Hackney asserted that International Harvester's methods of competition had caused him to go out of business. His conclusion, however, rested not so much on the relatively few sales opportunities foreclosed because of customer restrictions as on the comparatively large number of instances in which he claimed price predation by the company store. He provided no quantification to support his thesis. In view of Hackney's failure to show any individualized loss from the customer restrictions, his uncorroborated testimony, in so far as it can be taken to imply that the customer restrictions materially contributed to his going out of business, failed to meet the standards of Foremost and Yoder.
Unfair Competition
H&B included in its complaint pendent state law claims of unfair competition. On appeal, H&B has raised them in only the most cursory fashion, citing no authorities to support its position. International Harvester has not responded. Having found proper the district court's directed verdict against H& B on its Sherman Act claims, we exercise our discretion against adjudication of the unfair competition allegations. This disposition should not be viewed as prejudicing in any way a possible state court action by H&B. See United Mine Workers v. Gibbs,
AFFIRMED.
