MEMORANDUM & ORDER
Plaintiff Andrew Greene (“Plaintiff’) brings this diversity action against defendants Paramount Pictures Corporation, Red Granite Pictures, Inc., Appian Way, LLC, and Sikella Productions, Inc. (collectively, “Defendants”), alleging that Defendants, the producers and distributors of the motion picture The Wolf of Wall Street, violated his right of privacy and defamed him under New York law through the portrayal of a character in the movie. Defendants move to dismiss the Complaint for failure to state a claim pursuant to Federal Rule of Civil 'Procedure 12(b)(6). (Docket Entry 12.) For the following reasons, Defendants’ motion to dismiss is GRANTED IN PART and DENIED IN PART.
BACKGROUND
From 1993 to 1996, Plaintiff worked for Stratton Oakmont, Inc. (“Stratton Oak-mont”), where hé served on the Board of Directors and as the head of the Corporate Finance Department. (Compl. ¶ 18.) Stratton Oakmont was a notorious “over-the-counter” brokerage house based in
Plaintiff regards the Movie as an invasion of his right of privacy and defamatory under New York law. He brings this action against Defendants, claiming that one of the characters in the movie, Nicky “Ru-grat” Koskoff (“Koskoff’ or the “Koskoff Character”), is an identifiable portrayal of him. Plaintiff alleges that Koskoff engages in a number of illegal and morally questionable acts and contends that people who have watched the Movie believe that Koskoff is a depiction of him, causing damage to his reputation. Plaintiff seeks compensatory and exemplary damages in excess of $50 million, as well an injunction prohibiting future dissemination of the Movie and an order directing Defendants to turn over to Plaintiff copies of the Movie and any advertisements that contain Plaintiffs alleged likeness.
Belfort’s memoir, also titled The Wolf of Wall Street (the “Memoir”), was first published in 2007 and rereleased in paperback with a cover promoting its association with the Movie. The Memoir is told from Bel-fort’s perspective and purports to be “a true story based on [Belfort’s] best recollections of various events in his life.” (Memoir at Author’s Note.) It provides a lurid account of Belfort’s rise and fall and a glimpse into the outlandish behavior that he claims occurred in his life and at Strat-ton Oakmont during the 1990s. This behavior included drug use and prostitution in the office.
Plaintiff is prominently featured in the Memoir. The "Memoir identifies Plaintiff by his full name, Andrew Greene, and a nickname, “Wigwam,” a reference to the toupee he wore at the time. (Memoir at 65.) Plaintiff is described as Stratton’s lawyer and Belfort’s “old and trusted friend,” whose job was “to sift 'through dozens of business plans Stratton received each day and' decide which, if any, were worth passing‘along to [Belfort].” (Memoir at 65.) Physically speaking, he is described as “frump[y]” and having a “prodigious potbelly,’y (Memoir at 65), and his toupee is mocked incessantly throughout the Memoir. For example, in the chapter introducing Plaintiff tó the reader, Belfort describes Plaintiffs toupee as “the worst toupee this side of the Iron Curtain.” (Memoir at 65.) The Memoir further describes Plaintiff as engaging in various types of illegal conduct related to Stratton Oakmont’s securities fraud, which Plaintiff steadfastly denies.
Defendants released the Movie in December 2013. (Compl. ¶ 31.) As stated in the closing credits, the Movie purports to be “based on actual events”—ie., the story told in the Memoir. For. the most part, the Movie’s screenplay does track the storyline of the Memoir.- However, as the closing credits also explain, the Movie also contains some dramatic elements. While purporting to be “based on actual events,” the closing credits also indicate that some of the events depicted are . fictional and that some of the characters have fictional names or are composites of real-life individuals depicted in the Memoir. (See Movie, Closing Credits (“[Certain characters, characterizations, incidents, locations and dialogue were fictionalized or invented for
The Movie. does not use Plaintiffs ñamé, nor does it contain an actual image of Plaintiff. Rather, Plaintiff complains that “[his] likeness, image, and characterization is portrayed through the character Nicky ‘Rugrat’ Koskoff.” (Compl. ¶20.) In support of this allegation, Plaintiff cites several similarities between him, and the Koskoff Character that allegedly make Plaintiffs “identity ... readily apparent in the [Movie].” (Compl. ÍÍ 21.) ' For example, like Plaintiff, Koskoff is also “one of Jordan Belfort’s close friends” who went to law school and later moves into “a significant leadership position at Stratton Oakmont upon Jordan Belfort’s resignation from [Stratton Oakmont].” (Compl. ¶¶ 22-25). Koskoff also wears a toupee, which is the subject of constant ridicule, and he has a similarly punned nickname, “Rugrat.” (See Compl. ¶¶ 27-29.) '• Nonetheless, theré are some differences between the Koskoff Character, on- the one hand, and Plaintiff in real life and how he is depicted in the Memoir, on -the other. For example, in the Movie, Belfort hires Koskoff as a broker when Stratton Oak-mont opens in the late 1980s, while in real life, Plaintiff started at Stratton Oakmont in 1993 and was not a broker.' In the Memoir, Gary Kaminsky (“Kaminsky”), the Chief Financial Officer of a company in which' Belfort illegally held stock, arranges a meeting between Belfort and a Swiss banker who launders money for Belfort. (Memoir at 121.) Kaminsky and the Swiss banker are later arrested for money laundering in Miami, Florida. (Memoir at 338-39.) In the Movie, -it is the Koskoff Character who arranges the meeting and is later, arrested with the Swiss banker in.Miami.
According to Plaintiff, the Movie is defamatory because it portrays the Koskoff Character “as a criminal, drug user, degenerate, depraved, and/or devoid of any morality or ethics.” (Compl. ¶ 30.) Plaintiff points to the following scenes in particular. (Compl. ¶30.) In one scene, Kos-koff is depicted shaving a female sales assistant’s head who agreed to have her head shaved at the- front of Stratton- Oak-mont’s boardroom in exchange for $10,000, which she would use to pay for breast augmentation surgery. In the Memoir, Belfort claims that this incident occurred, but he does not implicate Plaintiff as actually performing the haircut. (Memoir-at 104.) Plaintiff also points to the scenes where Koskoff accompanies Belfort to the meeting with the Swiss banker and is later arrested for money laundering. Plaintiff further alleges that Koskoff is depicted “in a reckless and depraved manner” in other scenes of the Movie, including scenes where he is engaged in drug, use and sexual relations', with prostitutes at work. (Compl. ¶ 30.)
After the Movie was released, Plaintiff commenced this action, alleging that the portrayal of the Koskoff Character is libelous and violates his right of privacy undér New York law. The Complaint contains five causes of action, which do not have substantive labels. The Court reads the first and second causes of action to assert an invasion of Plaintiff’s right of privacy under New York Civil Rights Law § 51, (Compl. ¶¶ 15-53)
DISCUSSION
I. Legal Standard
In deciding a Rule 12(b)(6) motion to dismiss, the Court applies a “plausibility standard,” which is guided by “[t]wo working principles.” Ashcroft v. Iqbal,
The Court is confined to “the allegations contained within the four corners of [the] complaint.” Pani v. Empire Blue Cross Blue Shield,
II. Right of Privacy
In the first and second causes of action, Plaintiff alleges that Defendants violated his statutory right of privacy under Section. 51 of the New York Civil Rights Law because the Movie appropriates his likeness for commercial gain without his consent.- (Compl. ¶¶ 15-53.) The third cause of action seeks to enforce a common law right of-privacy based on the same factual premise. (Compl. ¶¶ 54-56.) Defendants argue ’ that- Plaintiffs- statutory privacy claims should be dismissed because the Movie does not use Plaintiffs name, portrait, or likeness in a manner sufficient to trigger the protections of Section 51 of the New York Civil Rights-Law. (Defs.’ Br. at 7-9.)- They also move to dismiss Plaintiffs
“New York does not recognize a common-law right of privacy.” Messenger ex rel. Messenger v. Gruner + Jahr Printing & Pub.,
Any person whose name, portrait, picture or voice is used within [the State of New York] for advertising purposes or for the purposes of trade without the written consent first obtained ... may maintain an equitable action ... against the person, firm or corporation so using his name, portrait, picture or voice, to prevent and restrain the use thereof; and may also sue and recover damages for any injuries sustained by reason of such .use.
N.Y. Civ. Rights Law § -51.
The New York State Court of Appeals has consistently underscored that the privacy statute “is to be narrowly construed and ‘strictly limited to nonconsensual commercial appropriations of the name, portrait or picture of a living person.’” Messenger,
As noted, the Movie does not use Plaintiffs real name or an actual image of Plaintiff. What Plaintiff argues is that the Koskoff Character’s physical resemblance to him and their toupees, viewed in conjunction with their similar backstories and relative positions at Stratton Oakmont, make Plaintiffs “identity ... readily apparent in the [Movie].” (Compl. 121.) Stated another way, Plaintiff argues that “the likeness [between him and Koskoff is] so significantly similar as to cause members of the public to recognize the character as [him].” (PL’s Opp. Br., Docket Entry 22, at 10.)
As an initial matter, Plaintiffs third cause of action, which asserts a common law right of privacy, must be dismissed because there is no common law right of privacy in New York. Duncan v. Universal Music Grp. Inc., No. 11-CV-5654,
Plaintiffs statutory claim also must be dismissed. It is well settled that Section 51 is to be construed narrowly and “[m]erely suggesting certain characteristics of the plaintiff, without literally using his or her name, portrait, or picture, is not actionable under the statute.” Allen v. Natl Video, Inc.,
In sum, because the Movie does not use Plaintiffs name, portrait, or picture, Plaintiffs right of privacy claim under Section 51 must be dismissed. Plaintiffs common law right of privacy claim likewise fails because there 4s no such right under New York common law.
III. Defamation
“‘The lav/ of defamation serves to protect an individual’s right to one’s reputation.’” Kavanagh v. Zwilling,
In the fourth and fifth causes of action, Plaintiff alleges that the Movie is libelous because it depicts the Koskoff Character committing crimes and engaging in “outrageous and depraved sexual and drug activities.” (Compl. ¶¶ 59, 64.) Plaintiff denies that he committed any of the acts depicted in the Movie, but contends that he is similar enough to the Koskoff Character that people who have watched the Movie have recognized the Koskoff Character to be a portrayal of. him engaging, in the alleged defamatory scenes, causing damage to his reputation. The fourth cause of action alleges that Defendants “acted with malice or acted with reckless disregard as to the truth or falsity of the [defamatory scenes].” (Compl, ¶ 60.), The fifth cause of action alternatively alleges that Defendants “acted negligently, as to the truth or falsity of the [defamatory scenes].” (Compl. ¶ 65.)
Defendants argue that Plaintiff cannot plausibly allege that the Koskoff Character is “of and concerning” him because Kos-koff is a fictional composite of various characters in the Memoir who is only superficially similar to Plaintiff. ■ (Defs.’ Br., Docket Entry 12-1, at 14-16, 18 n. 2.) Defendants also argue that the fifth cause of action, which alleges mere negligence, should be dismissed because the Movie concerns an arguably legitimate matter of public concern and therefore falls under the standard set -forth by the New York State Court of Appeals in Chapadeau v. Utica Observer-Dispatch,
A. “Of and Concerning”
As noted, “[a] statement is not libelous unless it is ‘of and concerning* the plaintiff.” Dalbec v. Gentleman’s Companion, Inc.,
Where, as in this case, the plaintiff claims that he or she has been defamed through the portrayal of a fictional character, “[t]he test is whether a reasonable person, viewing the [alleged defamatory work], would understand that the character portrayed in the [work] was, in actual
Becausé the “of and eoneeriiing” inquiry is so fact specific, New York courts have failed to carve out consistent guidelines for determining how similar the plaintiff and the fictional character must be. Compare Geisler v. Fetrocelli,
Relying on Davis v. Costa-Gavras,
Second, the holding in Davis II is wholly inapplicable to the present motion to dismiss, both substantively and procedurally. In Davis, the plaintiff alleged that he was defamed through the portrayal of a fictional composite character in the motion picture Missing, which was based on a nonfiction book about an American journalist killed during the 1973 Chilean coup d’état that deposed the government of then-Chilean President Salvador Allende Gossens. See Davis v. Costa-Gavras,
In sum, given the alleged similarities between Plaintiff and Koskoff, and the public nature of Stratton Oakmont’s fraud, Plaintiff has alleged sufficient facts to withstand Defendants’ motion to dismiss with respect to the “of and concerning” element of Plaintiffs libel claim.
B. Fault
As noted, the plaintiff in a libel case must also demonstrate that the defendant culpably published the alleged false and defamatory statements. The standard of fault varies depending on the status of the plaintiff. As a federal constitutional matter, if the plaintiff is a “public figure,” he or she “must demonstrate by clear and convincing evidence that the defendant acted with ‘actual malice.’ ” Biro v. Conde Nast,
Here, assuming Plaintiff will assert that he is a private figure, the Chapadeau standard governs his defamation claim. The story told in the Memoir, which was later adapted in the Movie, unquestionably touches on a matter warranting public exposition. However, as noted, the fifth cause of action only alleges that Defendants acted with mere negligence, not gross negligence. (Compl. ¶ 65.) The Court therefore must dismiss Plaintiffs fifth cause of action.
IV. Leave to Amend
Although Plaintiff has not requested leave to replead, the Second Circuit has stated that “[w]hen a motion to dismiss is granted, the usual practice is to grant leave to amend the complaint.” Hayden v. Cnty. of Nassau,
CONCLUSION
For the foregoing reasons, Defendants’ motion to dismiss the Complaint (Docket Entry 12) is GRANTED IN PART and DENIED IN PART. The motion is DENIED insofar as it seeks dismissal of Plaintiffs libel claims based on a failure to plead the “of and concerning” element of a defamation claim. The motion is GRANTED with respect to Plaintiffs right of privacy claims, which are DISMISSED WITH PREJUDICE. The motion is also GRANTED with respect to Plaintiffs fifth cause of action based on negligent defamation and this claim is DISMISSED WITHOUT PREJUDICE and with leave to re-plead. If Plaintiff wishes to file an amended complaint repleading this claim, he must do so within thirty (30) days of the date of this Memorandum and Order. If Plaintiff fails to do so, Plaintiffs fifth cause of action will be dismissed with prejudice.
SO ORDERED.
Notes
. The second cause of action differs from the first only in that it does not specifically cite to
. Defendants also interpret the third cause of action to assert a common law right of privacy. (Defs.’ Br. at 14.) The Court agrees with this interpretation, as the third cause of action specifically alleges that Defendants "have consciously and deliberately disregarded and violated Plaintiff's common law propriety [sic] right to exclusive control of the commercial use cif his image, likeness, and characterization.” (Compl. ¶ 55 (emphasis added).)
