Lead Opinion
Plaintiff-Appellant Jose Gonzalez (“Gonzalez”) allegedly failed to pay his Sprint PCS Wireless cell phone bills, totaling $448.97. Sprint turned the consumer debt over to U.S. Asset Management Services, Inc. (“US Asset”), which in turn used the services of Defendants-Appellees Mitchell N. Kay (“Kay”) and the Law Offices of Mitchell N. Kay, P.C. (“the Kay Law Firm”) to collect the debt. The Kay Law Firm sent a collection letter to Gonzalez, which Gonzalez asserts violated the Fair Debt Collection Practices Act (“FDCPA” or the “Act”), 15 U.S.C. § 1692e. The district court dismissed Gonzalez’s case for failure to state a claim under Federal Rule of Civil Procedure 12(b)(6). We reverse.
I. FACTUAL BACKGROUND
Gonzalez owed U.S. Assets $448.97 based on a consumer debt he initially owed to Sprint PCS Wireless.
Please be advised that your account, as referenced above, is being handled by this office.
We have been authorized to offer you the opportunity to settle this account with a lump sum payment, equal to 65% of the balance due — which is $291.83!
Unless you notify this office within 30 days after receiving this notice that you dispute the validity of this debt or any portion thereof, this office will assume this debt is valid.
If you notify this office in writing within 30 days from receiving this notice, this office will: Obtain verification of the debt or obtain a copy of a judgment and mail you a copy of such judgment or verification.
If you request this office in writing within 30 days after receiving this notice, this office will provide you with the name and address of the original creditor, if different from the current creditor.
After a large white blank space, the bottom of the letter directs the recipient to “PLEASE ADDRESS ALL PAYMENTS TO” the “Law Offices of Mitchell N. Kay, P.C.” Immediately below the payment information, the letter states, “Notice: Please see reverse side for important information.” A box surrounds this notice. Below the notice box is a detachable payment stub.
On the back, the letter states, in the same font and typeface as the text on the front,
This communication is from a debt collector and is an attempt to collect a debt. Any information obtained will be used for that purpose.
Notice about Electronic Check Conversion: Sending an eligible check with this payment coupon authorizes us to complete the payment by electronic debit. If we do, the checking account will be debited in the amount shown on the check — as soon as the same day we receive the check — and the check will be destroyed.
At this point in time, no attorney with this firm has personally reviewed the particular circumstances of your account.
Kay and the Kay Law Firm assert that this “disclaimer” language is sufficient to notify Gonzalez that lawyers were not involved in the debt collection. The parties agree that neither Kay nor any lawyers in his firm reviewed Gonzalez’s file or were actively involved in sending the letter. Instead, Gonzalez asserted in his complaint that the letter was deceptive in that the Kay Law Firm “pretended to be a law firm with a lawyer handling collection of the Account when in fact no lawyer was handling the Account or actively handling the file.” Gonzalez essentially contends that the Kay Law Firm is not actually a law firm at all but instead is a debt collection
II. JURISDICTION AND STANDARD OF REVIEW
Gonzalez brought suit, alleging that the Kay Law Firm’s debt collection letter violated the FDCPA. Relying upon the disclaimer, the district court entered a final judgment dismissing the case pursuant to Rule 12(b)(6), meaning that this court has jurisdiction under 28 U.S.C. § 1291.
“This court reviews a district court’s dismissal under Rule 12(b)(6) de novo, accepting all well-pleaded facts as true and viewing those facts in the light most favorable to the plaintiffs.” Dorsey v. Portfolio Equities, Inc.,
When deciding whether a debt collection letter violates the FDCPA, this court “must evaluate any potential deception in the letter under an unsophisticated or least sophisticated consumer standard.” Goswami v. Am. Collections Enter., Inc.,
III. DISCUSSION
Congress enacted the FDCPA “to eliminate abusive debt collection practices by debt collectors, to ensure that those debt collectors who refrain from using abusive debt collection practices are not competitively disadvantaged, and to promote consistent State action to protect consumers against debt collection abuses.” 15 U.S.C. § 1692(e). The FDCPA provides, “A debt collector may not use any false, deceptive, or misleading representation or means in connection with the collection of any debt.” Id. § 1692e. The statute then lists several activities that violate the FDCPA. See id. § 1692e(1)-(16). Gonzalez claims that Kay and the Kay Law Firm violated subsections (3) and (10). Subsection (3) prohibits “[t]he false representation or implication that any individual is an attorney or that any communication is from an attorney.” Id. § 1692e(3). Subsection (10) prohibits “[t]he use of any false representation or
There are sound policy reasons for the FDCPA’s prohibition on a debt collector sending a collection letter that is seemingly from an attorney. Judge Evans of the Seventh Circuit adroitly explained the intimidation inherent in this type of communication:
An unsophisticated consumer, getting a letter from an “attorney,” knows the price of poker has just gone up. And that clearly is the reason why the dunning campaign escalates from the collection agency, which might not strike fear in the heart of the consumer, to the attorney, who is better positioned to get the debtor’s knees knocking.
Avila v. Rubin,
In Taylor, this court reversed the award of summary judgment to a defendant law firm under facts that were similar to those in the present case. Taylor,
In reaching this conclusion, we relied upon the Second Circuit’s decision in Clomon v. Jackson,
“The use of an attorney’s signature on a collection letter implies that the letter is ‘from’ the attorney who signed it; it implies, in other words, that the attorney directly controlled or supervised the process through which the letter was sent .... The use of an attorney’s sig*605 nature implies — at least in the absence of language to the contrary — that the attorney signing the letter formed an opinion about how to manage the case of the debtor to whom the letter was sent .... There will be few, if any, cases in which a mass-produced collection letter bearing the facsimile of an attorney’s signature will comply with the restrictions imposed by § 1692e.”
The Second Circuit more recently decided another FDCPA case that explains how a lawyer, acting as a debt collector, can avoid liability by including a clear and prominent disclaimer in the collection letter. See Greco,
[Attorneys can participate in debt collection in any number of ways, without contravening the FDCPA, so long as their status as attorneys is not misleading. Put another way, our prior precedents demonstrate that an attorney can, in fact, send a debt collection letter without being meaningfully involved as an attorney within the collection process, so long as that letter includes disclaimers that should make clear even to the “least sophisticated consumer” that the law firm or attorney sending the letter is not, at the time of the letter’s transmission, acting as an attorney.
Id. at 364.
The Sixth and Third Circuits also have provided some recent guidance on this issue. In Kistner v. Law Offices of Michael P. Margelefsky, LLC,
Finally, the Middle District of Florida recently denied summary judgment to the
In sum, the main difference between the cases is whether the letter included a clear, prominent, and conspicuous disclaimer that no lawyer was involved in the debt collection at that time. There are some letters that, as a matter of law, are not deceptive based on the language and placement of a disclaimer. At the other end of the spectrum, there are letters that are so deceptive and misleading as to violate the FDCPA as a matter of law, especially when they do not contain any disclaimer regarding the attorney’s involvement. In the middle, there are letters that include contradictory messages and therefore present closer calls. The courts in Taylor, Clomon, Kistner, and Rosenau ruled in favor of the plaintiff when the letter was on law firm letterhead, did not include any disclaimer, and (in Taylor and Clomon) included the signature of an attorney, even though the letter may have stated that it was from a “debt collector.” Similarly, the court in Brazier ruled against the Kay Law Firm when analyzing virtually the exact same letter as here because the disclaimer, on the back of the letter, was not clear and prominent and contradicted the law firm’s letterhead on the front. By contrast, the court in Greco ruled in favor of the law firm because the letter stated, in the body of the text, that no lawyer had personally reviewed the file.
Here, the letter was printed on the law firm’s letterhead, but it was unsigned. On the back, the letter indicated that it was from a “debt collector” and included the sentence, “At this point in time, no attorney with this firm has personally reviewed the particular circumstances of your account.” This is the exact same disclaimer that the court in Greco found dispositive. See Greco,
We acknowledge that this is a close case, which is why further inquiry at the district court is necessary. Based only on the allegations in the complaint and the letter itself, reasonable minds can differ as to whether this letter is deceptive. Although the mere presence of disclaimer language might be dispositive in certain circumstances, the context and placement of that disclaimer is also important. We do not construe the disclaimer in isolation but must analyze whether the letter is misleading as a whole. We caution lawyers who send debt collection letters to state clearly, prominently, and conspicuously that although the letter is from a lawyer, the lawyer is acting solely as a debt collector and not in any legal capacity when sending the letter. The disclaimer must explain to even the least sophisticated consumer that lawyers may also be debt collectors and that the lawyer is operating only as a debt collector at that time. Debt collectors acting solely as debt collectors must not send the message that a lawyer is involved, because this deceptively sends the message that the “price of poker has gone up.”
IV. CONCLUSION
We hold that the district court erred in concluding that Gonzalez failed to state a claim for relief that Kay and the Kay Law Firm violated the FDCPA. We therefore REVERSE the district court’s judgment and REMAND for further proceedings.
REVERSED and REMANDED.
Notes
. Gonzalez actually disputed whether he owed the debt, but that issue is irrelevant to this appeal.
. In his brief, Gonzalez also mentions a similar letter that the Kay Law Firm sent him on January 8, 2008. However, he never referenced the latter letter in his complaint, so we may not consider it. See Dorsey v. Portfolio Equities, Inc.,
. Several district court cases also have relied upon the existence — or lack thereof — of a clear disclaimer in a debt collection letter. See Martsolf v. JBC Legal Group, P.C., No. 1:04-CV-1346,
Dissenting Opinion
dissenting:
I respectfully dissent. Contrary to the majority’s analysis, I can only conclude that this collection letter conforms in every respect to the standards for legality recognized by the Second Circuit in Greco v. Trauner, Cohen & Thomas, L.L.P.,
I.
In Greco, the plaintiff asserted that a debt collection letter he received from the defendant law firm created the false impression that an attorney had reviewed his account. The letter was printed on the law firm’s letterhead and the firm’s name was used as a block signature. Id. at 361. The body of the letter also implied lawyer involvement because it referred to the creditor as the firm’s “client,” stated that the firm was “representing” the creditor in “this matter,” and warned that the “client
In reviewing this letter, the Second Circuit acknowledged that a debt collection letter sent on a law firm letterhead “implied” a certain level of attorney involvement. Id. at 364 (citing Miller v. Wolpoff & Abramson, L.L.P.,
[A]n attorney can, in fact, send a debt collection letter without being meaningfully involved as an attorney within the collection process, so long as that letter includes disclaimers that should make clear even to the “least sophisticated consumer” that the law firm or attorney sending the letter is not, at the time of the letter’s transmission, acting as an attorney.
Greco,
Under the standards enunciated in Greco, the letter before us now does not violate the Fair Debt Collection Practices Act (“FDCPA”). Indeed, the text of Kay’s letter is significantly less suggestive of attorney involvement than the Greco letter. Unlike the Greco letter, Kay’s letter does not mention “clients,” “representation,” “matters,” “remedies,” or any other jargon suggesting lawyer involvement. The body of the Kay letter contains little more than the statutorily required disclosures. See 15 U.S.C. § 1692g(a). The only suggestion of attorney involvement is the firm’s name, “The Law Offices of Mitchell N. Kay, P.C.,” which appears once in the letterhead and again in the remittal address.
The question, then, is whether the disclaimer in Kay’s letter reasonably explains to an unsophisticated consumer that no attorney has reviewed the account. The majority refers to Kay’s disclaimer as “legalese” although the wording is identical to the disclaimer approved of in Greco, a case on which the majority relies. “Legalese” is surely an inaccurate description, considering that the wording is so plain: “At this time, no attorney with this firm has personally reviewed the particular circumstances of your account.” This sentence does not contain a single legal term. A reasonable unsophisticated consumer, whom we assume can read, could not possibly have trouble understanding it.
The majority attempts to distinguish Greco only on the grounds that Kay’s disclaimer was placed on the back of the letter. This distinction is relevant only if we assume that an unsophisticated con
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Because the unsophisticated consumer is literate and concerned with his own financial affairs, we must conclude that he will read the letter with some care, that he will see this notice in plain simple language, that he will turn the letter over for “important information,” and that he will read the plain language that no attorney has reviewed his account. Indeed, the Second Circuit has held “that when a prominent instruction in the body of the letter warns that there is important information on the reverse side, a reasonable reader, even if unsophisticated, would turn the paper over and read the back.” McStay v. I.C. System, Inc.,
Because Kay’s letter is in conformity with Greco, I respectfully suggest that the majority opinion creates a circuit split.
II.
The majority remands this case for a jury trial, but the facts here are undisputed. Both parties agree that no attorney was involved with Gonzalez’s account. The only question is a legal question: whether the hypothetical unsophisticated consumer would, after reading the letter, believe that an attorney was involved in his case.
Although we have never expressly stated that the application of the unsophisticated consumer standard to the language
The other circuit courts are split on this issue. Several circuits consider the issue a question of law. See, e.g., Shapiro v. Dun & Bradstreet Receivable Mgmt. Servs., Inc.,
The existence of a circuit split is not surprising given the great difficulty that is often involved in classifying an issue as a question of fact or a question of law. The Supreme Court has noted that “the appropriate methodology . for distinguishing questions of fact from questions of law has been, to say the least, elusive” and the Court has “yet to arrive at a rule or principle that will unerringly distinguish a factual finding from a legal conclusion.” Miller v. Fenton,
Of the cases cited above, only the Terran case and the Johnson case contain a relevant discussion of the law/fact distinction. Terran simply noted that its decision to consider the issue a question of law was “buttressed by the rationale behind [its] de novo review standard for contracts and other written instruments, including collective bargaining agreements and trust agreements.”
The intended recipients of dunning letters are not federal judges, and judges are not experts in the knowledge and understanding of unsophisticated consumers facing demands by debt collectors. We are no more entitled to rely on our intuitions in this context than we are in deciding issues of consumer confusion in trademark cases, where the use of survey evidence is routine.
Evory v. RJM Acquisitions Funding L.L.C.,
First, the interpretation of a debt collection letter, under the FDCPA, does not involve any historical facts or other factual disputes that are the usual forage of juries. In the case before us now, the parties agree that no lawyer was meaningfully involved with Gonzalez’s account. The only question is whether the letter, read in its entirety, gave a contrary impression. Because we apply an objective standard, the question is not whether this particular consumer was actually deceived, but instead the question is whether the objective unsophisticated consumer would be deceived. The hypothetical unsophisticated consumer is just that — hypothetical. It simply represents the legal standard by which we judge the clarity and candor of a debt collection letter.
Second, the usefulness of survey evidence in evaluating whether a dunning letter conforms with the law, as suggested by the Seventh Circuit, is, at best, doubtful. See Johnson,
Third, judges historically are capable of fairly applying objective standards to undisputed facts. In probable cause cases, as one of several examples, judges must consider whether the circumstances known to the officer would have caused a “reasonably prudent person” to believe that an offense had been committed. Evett v. Deep E. Tex. Reg’l Narcotics Trafficking Task Force,
Fourth, a serious policy consideration is implicated here: the uniform application of a federal statute. Debt collectors often send the same letter to thousands of consumers throughout the country. Judicial determination of the deceptiveness of such letters establishes precedent and provides predictability to the parties engaged in these transactions. The majority’s approach, however, significantly undermines predictability by yielding ad hoc decisions concerning a federal statute of nationwide application. Even within the same circuit, leaving these decisions to a jury, when disputed facts are not presented, will result in variation of enforcement standards of the FDCPA. If a jury in this case, for example, should conclude that this letter violates the FDCPA because the disclaimer is on the reverse side of the letter (the factor highlighted by the majority), the next jury may well determine that an unsophisticated consumer would, in fact, have enough interest in his own affairs to turn the letter over and read the disclaimer.
In conclusion: The majority errs in failing to conclude that the debt collection letter in this case conforms with the standards in Greco and is therefore not violative of the FDCPA; consequently, the majority is incorrect in not ceding that its ruling creates a split with the Second Circuit. Furthermore, the majority departs from our precedent by referring the case to a jury for the determination of legality. For the reasons I discussed above, the issue in this case is not appropriate and practical for submission to a jury trial.
For these reasons, I respectfully dissent.
. Kay is required to accurately state the name of his business. See 15 U.S.C. § 1692e(14).
. I use the term "unsophisticated” merely to avoid the confusion described in Gammon v. GC Servs. L.P.,
. Kay asserts that he relied on Greco when crafting this letter. If that is true, Kay’s reliance upon the Second Circuit’s opinion may warrant application of the bona fide mistake exception found in § 1692k(c). See Johnson v. Riddle,
. These cases address whether language in a debt collection letter overshadowed or contradicted the disclosures required under § 1692g. Section 1692g(a) enumerates various required disclosures for debt collection letters. The question usually presented in § 1692g cases is whether, under the unsophisticated consumer standard, language in the letter contradicts or overshadows one of the required disclosures. Although this question is slightly different from the one presented in a § 1692e case, the inquiry is the same: how will an unsophisticated consumer interpret the language of a debt collection letter.
. In Kistner, the only dispute with respect to the letter was whether it “would give the least sophisticated consumer 'the impression that the letter! 1 [was a] communication! ] from an attorney.’ ”
