Opinion for the Court by
In these consolidated petitions for review, we consider several National Labor Relations Board rulings arising out of a union representation election and its aftermath. The NLRB ruled that certain statements made by the company during the campaign and a post-election gift to employees violated the National Labor Relations Act. The company’s firing of a pro-Union employee, the Board ruled, did not violate the Act. Concluding that some of the company’s campaign statements were protected speech, we grant the company’s petition in part and deny it in part. We deny the company’s petition with respect to the post-election gift to employees, as well as the Union’s petition regarding the company’s firing of the pro-Union employee.
I
For the past fifty years, General Electric and the United Electrical, Radio and Machine Workers of America have had a national collective bargaining agreement that applies to any newly organized bargaining unit, provided that the new local ratifies the agreement within 30 days. New locals have always ratified the National Agreement. Among other things, the National Agreement allows ten holidays per year and establishes procedures for determining vacation pay. All hours worked in excess of eight hours per day or forty hours per week are paid at time- and-one-half, as is Saturday work. Sunday work is paid at double time.
General Electric operates a plasties plant in Washington, West Virginia. The company gives its Washington employees eleven holidays a year and provides for a two percent vacation bonus. Production and maintenance employees work in twelve-hour shifts. The company pays overtime for hours in excess of *630 forty per week and for all Sunday work; Saturday work is paid at straight time.
In 1989, the Electrical Workers began a campaign to organize the Washington plant’s production and maintenance employees. Conducting their own campaign against the Union, plant supervisors met with workers, gave speeches about the effect of unionization on the plant, and distributed handbills. The company warned that if the Union won the election, employees would lose their eleventh holiday, two percent vacation pay, and twelve-hour shifts, and might face temporary layoffs.
After losing the March 1992 election by a considerable margin,- the Union filed objections and an unfair labor practice charge. Almost two years later, the company fired a vocal Union supporter, Fernando DaCosta, and the Union responded with a second unfair labor practice charge. Following a hearing, the Administrative Law Judge found that General Electric had violated section 8(a)(1) of the- National Labor Relations Act by threatening employees with loss of benefits and changes in conditions of employment, discontinuance of investment in the plant, and temporary layoffs, as well as by giving benefits to employees while election objections were pending and warning employees against protesting or discussing DaCosta’s termination. Finding that the General Counsel failed to show that GE fired DaCosta because of his union activity, the ALJ dismissed the unlawful termination allegations. With only minor changes, the NLRB adopted the ALJ’s findings.
GE petitions for review of the Board’s finding of multiple section 8(a)(1) violations. The Union petitions for review of the dismissal of the unfair labor practice charges stemming from DaCosta’s termination. We uphold the Board unless its findings are unsupported by substantial evidence in the record considered as a whole,
Universal Camera Corp. v. NLRB,
II
Section 8(a)(1) of the NLRA prohibits employers from “interfer[ing] with, restrain[ing], or coerc[ing] employees in the exercise of the[ir] rights” to form, join, or assist unions. 29 U.S.C. § 158(a)(1) (1994);
see also id.
§ 157 (1994) (guaranteeing employees the right to organize). While section (8)(a)(l) thus protects employees’ assoeiational rights, section 8(c) protects employers’ rights to express their views as long as such expression “contains no threat of reprisal or force or promise of benefit.”
Id.
§ 158(e). Addressing the relationship between sections 8(a)(1) and 8(c), the Supreme Court in
NLRB v. Gissel Packing Co.,
[A]n employer is free to communicate to his employees any of his general views about unionism or any of his specific views about a particular union, so long as the communications do not contain a “threat of reprisal or force or promise of benefit.” He may even make a prediction as to the precise effects he believes unionization will have on his company. In such a case, however, the prediction must be carefully phrased on the basis of objective fact to convey an employer’s belief as to demonstrably probable consequences beyond his control or to convey a management decision already arrived at to close the plant in case of unionization. If there is any implication that an employer may or may not *631 take action solely on his own initiative for reasons unrelated to economic necessities and known only to him, the statement is no longer a reasonable prediction based on available facts but a threat of retaliation based on misrepresentation and coercion, and as such without the protection of the First Amendment.
See also Laborers’ Dist. Council of Georgia and South Carolina v. NLRB,
Two of our
post-Gissel
cases,
Crown Cork & Seal Co. v. NLRB,
The NLRB ruled that the letter, as well as the company’s statements that it would suspend certain projects pending the outcome of the election and that it would discontinue the retirement thrift plan if the union won, violated section 8(a)(1) of the NLRA. Vacating the Board’s decision, we held first that the company’s letter could not be read as threatening to close the plant but was instead “defensive,” designed to respond to the Union’s effort to “seize the job security issue as its own.”
Id.
at 1134. As to the company’s statement that it would suspend certain projects pending the election, we concluded, relying on
Gissel,
that the statement did no more than predict “a standard company response to increased prices.”
Id.
at 1139. And although finding the Master Agreement ambiguous regarding whether Crown’s Vine-land employees could retain their retirement benefits, we concluded that because evidence of past practice supported Crown’s reading of the Agreement — no Crown plant had retained a retirement plan after unionization— the company’s statement that it would take away the retirement thrift plan was a “ ‘reasonable’ one ‘based on available facts,’ and [could] not be the basis of an unfair labor practice.”
Id.
at 1141 (quoting
Gissel,
Attempting to stave off unionization of its salaried employees, the employer in
Allegheny Ludlum
stated in a newsletter that despite poor business conditions, layoffs of unionized employees, and a recent strike, it had always “found ways to manage the situation without resorting to layoffs of its salaried employees.”
Allegheny Ludlum,
We agreed with the Board that the statements and cartoon “combined to create an unlawful threat that the Company would retaliate against salaried employees if they elected to be represented by the Union.”
*632
Allegheny Ludlum,
With
Gissel, Crown Cork,
and
Allegheny Ludlum
in mind, we turn to the statements at issue in this case. We ask whether GE based its predictions about the effect of unionization on objective facts about consequences beyond its control,
Gissel,
Eleventh Holiday and Vacation Pay
Several months before the election, the Washington plant’s general manager, Robert Smith, held a number of meetings with the plant’s production and maintenance workers. At each meeting, Smith used transparencies stating, “GE-UE National Agreement would automatically change the following practices ... Eliminate 11th Holiday. Eliminate 2% Vacation Pay. Change overtime and nightshift premiums. Change all local pay practices to conform to National Agreement.” J.A. 591. Terry Hindmarch, the company’s labor relations officer, also held employee meetings where he too displayed transparencies to show differences between the National Agreement and practices at the Washington plant. One of his transparencies included a reference to “Holidays — Automatically Lose One” and “2% Vacation Payment.” J.A. 768.
Finding that GE failed to show that the loss of the extra holiday or the two percent vacation pay was “likely to result from negotiations with the Union or that the GE-UE [National] Agreement mandated such losses and changes,” the ALJ concluded that Smith’s and Hindmarch’s statements violated the Act. J.A. 73-74. We cannot square this conclusion with the record. A product of bargaining between the Union and GE, the National Agreement provides for ten holidays, one fewer than the Washington plant allows, and makes no provision for a two percent vacation bonus. Moreover, the Agreement automatically kicks in after ratification by a new local, and the ALJ found that new locals always ratify the Agreement. In one of its handbills, the Union even conceded that employees would lose their two percent vacation pay under the National Agreement.
See
J.A. 645. While the Agreement provides for “local understandings,” such understandings come about only after formal negotiations between the Union local and management, and a Union representative conceded that General Electric has no obligation to negotiate local understandings. J.A 1346-47 (Test, of Stephen Tormey). GE’s predictions that employees would lose their eleventh holiday and two percent vacation pay if they came under the National Agreement were thus grounded in objective fact.
See Gissel,
Smith’s Speech
Shortly before the election, Robert Smith held several more meetings with the plant’s production and maintenance employees, at which he read a prepared speech stating in part:
[O]ur business (like many others) has been rocked by a world-wide recession that has made winning even tougher. When we started taking these [revitalization] actions last year, I said that change would not be easy and not everything we did would be perfect, but together we would work to fix our mistakes. I believe we can still do *633 that and do it without the UE. A union that doesn’t, in my opinion, understand our business or what we believe in here.
The choice we make this (next) week will have a profound impact on our future. The people who buy our products, our sales force that sells our products and the company that supplies the investment dollars for our growth are all watching what happens here. We need to send them a signal, a clear signal that tells them they can count on us to be a dependable supplier, committed to continuous improvement without the threat of possible strikes. The best way to send this signal is to vote “NO” on Thursday and Friday.
In every difficult situation there are lessons to be learned. This long campaign has taught us all the need for more open, straightforward communications and the necessity to be responsive. We must learn to work together and get everyone involved in the business. I’m afraid if we can’t do that — we won’t have a business here ten years from now.
The Union promises the comfort of the past and a return to a world that no longer exists in the plastics industry. If you choose the UE, we could be heading in the wrong direction.
I believe there is tremendous potential in this organization and there is nothing we cannot do together. But if the UE divides our forces, I honestly do not know what could happen to this site.
J.A. 726, 727-29. Finding this speech to have sent a message that choosing the Union “would result in disharmony among the Washington plant employees and cause GE to shut [the plant] down,” the ALJ ruled that the speech violated the Act. J.A. 75. According to the ALJ, Smith “warned the listening employees that they ‘must learn to work together and get everyone involved in the business’ or ‘we won’t have a business here ten years from now.’ ” Id. (emphasis added). The ALJ further concluded that Smith’s “warning” that GE would withhold further investment in the plant if employees voted in the Union “raise[d] the spectre of a loss of jobs.” Id. (emphasis added).
Again, we cannot square the ALJ’s conclusions with the record. Smith did not “warn” employees that General Electric would retaliate if the Union won the election. He instead conveyed to employees the risks of voting in the Union, risks that were, as in
Gissel,
beyond the employer’s control. According to Smith, those risks included the possibility of strikes interrupting shipments to customers, as well as of GE — operating in an increasingly competitive environment — reducing its investment in the plant. These concerns with maintaining competitive position are quite similar to those voiced by the employer in
Crown Cork. See Crown Cork,
Not only do General Electric’s statements resemble Crown’s, but they differ from the statements at issue in
Allegheny Ludlum,
where the employer made no attempt to ground its warnings of loss of job security in objective circumstances, such as the competitive environment and need to contain costs. Allegheny Ludlum “in effect told salaried employees that unionization would lead to layoffs and a loss of job security
because
once the salaried employees chose union representation the Company would no longer ‘find ways’ to avoid laying them off in hard times.”
Allegheny Ludlum,
Twelve-Hour Shifts
Also shortly before the election, a low-level plant supervisor, Marvin Brannon, told an employee that if the Union won, the company “would close the plant and do away with the 12-hour days within two weeks.” J.A. 934 (Test, of Dale Ramsey). When the employee replied that Brannon could not believe that himself, Brannon changed the subject. The ALJ found that because Brannon failed both to qualify his statement as presenting only his opinion and to assure the employee that Brannon himself did not believe the company would resort to such tactics, Brannon “spoke as a member of management, who was in a position to hear higher management’s expressed intentions,” and that through Brannon, the company “was threatening to punish the Washington plant employees with plant closure and discharge.” J.A. 79.
We considered a virtually identical situation in
Avecor, Inc. v. NLRB,
Temporary Layoffs
In response to Union claims that a Union victory would improve workers’ job security, GE distributed three handbills raising the possibility of temporary layoffs. Captioned “The Score Card,” the first handbill contains two columns of text. The left column reads:
[The Union] Stands To Gain: $182,000 per year. You Get: Temporary Layoffs', The obligation to pay dues or agency fees every month for the rest of your working life; All the obligations of union membership in the union constitution and by-laws; Super-Seniority for Union Officers; Possible Strikes.
J.A. 28 (emphasis added). The right column reads: “What You Have At Risk: Non-exempt status; Prescription Drug Card; Taxi Allowance; Meal Tickets; 20 Sick Days and 5 Personal Days; Salary Continuation for Sick Leave; 2% Vacation Pay; 11th Paid Holiday; General Pay Increases for union-free employees.” Id. The bottom of the handbill reads, “The UE Doesn’t Add Up! You Be The Judge! Vote for the Future. VOTE NO!” Id.
The second handbill, captioned “Temporary Layoffs? Yes!!,” reproduces a Union bulletin sent to members of a unionized GE plant in Erie, Pennsylvania, warning that “[m]any buildings will be affected by temporary L.O.W. Day off work].” J.A. 29. Appearing at the bottom of the handbill is this question: “What is the UE telling you about temporary [layoffs] now? It happens in Erie and could happen at the Washington Site if you vote for the UE.” J.A. 29.
*635 Captioned at the top and bottom “Don’t Be Fooled ... Demand the Facts!!”, the third handbill reads:
Have you ever been sent home because your production line is not running or your job is temporarily stopped? Then why would you want to start now? The UE says temporary layoffs don’t occur. If this is true, then why are temporary layoffs frequently referred to in the UE-GE national contract?
J.A. 30. The right side of the handbill reproduces the National Agreement’s provisions dealing with temporary layoffs.
The ALJ found that each handbill violated the Act. We agree, although the issue is close. As General Electric points out, the company’s handbills discussing temporary layoffs responded to Union statements about job security, including one statement, made in a Union videotape shown to employees, that Union members would face no temporary layoffs.
See
J.A 1271 (Test, of Richard Young). As we recognized in
Crown Cork,
a company’s right to free speech includes the right to respond to Union claims about job security in unionized plants.
Crown Cork,
Inclusion of the National Agreement’s temporary layoff provisions in one of the handbills does not insulate them from challenge. Going further than simply pointing out that the National Agreement contains procedures for temporary layoffs, the handbills threaten layoffs if the Union wins the election. Moreover, the handbills have the same sort of cumulative impact we found troubling in
Allegheny Ludlum,
threatening that if the Union wins, employees will “get” temporary layoffs (the “Score Card” handbill), that temporary layoffs “could happen” (the “Temporary Layoffs? Yes!!” handbill), and that employees “would [not] ... want to start” being laid off (the “Don’t Be Fooled” handbill). As in
Allegheny Ludlum,
these statements combine to create the threat that General Electric would temporarily lay off employees simply because the employees chose to unionize, rather than because of the likely economic consequences of unionization.
See Allegheny Ludlum,
Threat of Strikes
Titled “The Real QUESTION,” a fourth handbill says:
You know the union’s position on 12-hour shifts, wages, benefits ... You know the company’s position on these very same issues ... The company and the union organizers are MILES APART! Are you willing to see this Site possibly become another victim in long, bitter negotiations? Are you willing to face the possibility of a long and ugly strike? VOTE NO!
J.A 31. According to the ALJ, this handbill violated the Act because it “implie[d] that the employees’ only way of retaining [certain] benefits and conditions of employment would be by engaging in ‘a long and ugly strike.’ ” J.A. 83 (emphasis added); see also id. (handbill “suggested] that the employees faced *636 futile bargaining and an inevitable strike” if they voted for the Union) (emphasis added).
As in the case of Smith’s speech, the ALJ erred by converting a possibility into a certainty, then declaring it a violation of the Act. In other cases, moreover, the NLRB has held that statements nearly identical to GE’s were lawful. In
UARCO, Inc.,
The ALJ made no attempt to distinguish the “Real Question” handbill from the statements the Board found lawful in
UARCO
and
Coleman.
Although we perceive no way to distinguish these cases,
but see, e.g., Chauffeurs Local 633 v. NLRB,
Ill
Two weeks before the election, plant manager Smith ordered 1100 acrylic desk clocks for all plant employees, approximately half of whom would have been in the bargaining unit the Union sought to represent. Before distributing the clocks, Smith issued the following instructions to his managers:
What I would like to see happen is each clock is hand carried by a team manager, supervisor, or section manager, etc. to an employee with a hand shake and a thank you.
.... Now, we’ll need to explain our reason for this reward and tell people what to say.
Reason — Theme of Pride in Past and Vision for the Future is carried forward.
This past year has been a difficult one because of economy and change. The organization has done well through everything and has shown the ability to adapt to change, get involved and continuously improve. Our performance trend is positive and we’d like to thank people for their efforts.... Our customers and the business is counting on us.
.... To personally cover everyone will take some time. I would prefer not to do a mass, impersonal handout — we’d lose some of the real reason for the reward.
_ Let’s do it — the sooner the better, it must be well communicated up front.
J.A. 761. After the Union lost the election and filed its objections with the NLRB, management distributed the clocks.
The NLRA prohibits employers not just from threatening employees who support unions, but also from granting benefits to employees “with the express purpose of impinging upon [employees’] freedom of choice for or against unionization....”
NLRB v. Exchange Parts Co.,
The record contains sufficient evidence to support the ALJ’s finding that the gift violated the Act. The ALJ emphasized the timing of the order and the one-on-one method of distribution, finding both suspicious, and we give “‘substantial deference’” to the ALJ’s inferences of impermissible motive.
Laro Maintenance Corp. v. NLRB,
IV
An employee at the Washington plant since 1987, Fernando DaCosta supported the Union visibly and vocally. Appearing as a witness for the General Counsel during the early stages of the administrative hearings, DaCosta authenticated several of GE’s anti-Union handbills and described the company’s pre-election meetings. Ten months later— over a year and a half after the election — a co-worker accused DaCosta of intentionally slowing production one day in early October 1993. According to the co-worker, DaCosta narrowed the “feeding strips” on his mill, which in turn caused Kathy Carr, an employee operating a machine which sent liquid plastic to DaCosta’s station, to slow her pace. Investigating these charges, GE managers obtained a written statement from Carr that DaCosta had indeed narrowed the feeding strips for no apparent reason. When confronted with this charge, DaCosta told his supervisors that he had information about the alleged slowdown but that it was “part of his defense.” J.A. 93. The company fired him.
Although section 8(a)(3) of the NLRA prohibits discharging workers because of union activity, 29 U.S.C. § 158(a)(3), employers may “apply their usual rules and disciplinary standards to a union activist just as they would to any other employee.”
NLRB v. Wright Line,
Finding that the General Counsel failed to prove that DaCosta’s firing was motivated by anti-union animus, the ALJ, affirmed by the Board, ended his inquiry at the first step of this analysis. In view of the supervisors’ testimony, as well as employee
*638
Carr’s signed statement, the ALJ’s conclusion was rational and supported by substantial evidence.
See District 65, Distrib. Workers v. NLRB,
V
Responding to an employee’s question the day after DaCosta’s firing, supervisor Michael Huff said that he “didn’t want to see any petitions” protesting DaCosta’s discharge because it “wouldn’t do any good.” J.A. 1527 (Test, of James Cogar). Two weeks later, a different GE supervisor, James Eaton, told another employee that there had been complaints that the employee had been talking with warehouse workers about DaCosta’s discharge, and that he “wasn’t allowed to go [to the warehouse] and talk about Fred DaCosta anymore.” J.A. 1541 (Test, of Carl Yates).
The ALJ found that Huffs statements violated section 8(a)(1) because they prohibited employee protest of DaCosta’s discharge. Emphasizing Huffs statement that petitions “wouldn’t do any good,” GE argues that Huff was not prohibiting employees from filing petitions, but simply expressing his view that petitions would be futile. We disagree. Huffs statement that he “didn’t want to see any petitions,” together with Eaton’s warning to another employee against discussing DaCosta’s discharge, supports the ALJ’s finding of a section 8(a)(1) violation. To be sure, DaCosta’s firing did not violate the NLRA; but section 8(a)(1) prohibits employers from discouraging employees from talking about another worker’s discharge and circulating protesting petitions, no matter the reason for the discharge.
Westinghouse Elec. Corp.,
VI
We vacate the Board’s findings that the company’s comments on the eleventh holiday and two percent vacation pay and Smith’s speech violated the Act. Regarding the Board’s finding that the company’s “Real Question” handbill violated the Act, we grant the company’s petition and remand to the Board for reconsideration in accordance with this opinion. The company’s petition is denied in all other respects. The Union’s petition for review of the Board’s dismissal of its challenge to DaCosta’s termination is denied.
So ordered.
