Opinion for the Court filed by Circuit Judge RANDOLPH.
As a general rule, issuers of securities must register their securities with the Securities and Exchange Commission before offering or selling them to the public. The Commission, finding that Gene C. Geiger and Charles F. Kirby improperly sold to the public unregistered securities, or participated in such a sale, sanctioned them for violating § 5 of the Securities Act, 15 U.S.C. § 77e(a) & (c). 1 In these petitions for judicial review, Geiger and Kirby claim the transactions were exempt from the registration requirement and that the sanctions the Commission imposed were improper.
I.
In 1995, Ron Knittle and Mary Erickson were the controlling shareholders and, respectively, the president and CEO, and the secretary and treasurer, of Beneficial Capital Financial Services Corporation, then a shell corporation. That year they changed the corporation’s name to Golden Eagle International, Inc. The newly-named company intended to acquire, develop, and operate mines. In three transactions, nearly 3 million unregistered shares of Golden Eagle ended up in the hands of the investing public.
The transactions consisted of three blocks of shares. The first two blocks, totaling 633,000 shares, were nominally held by Kimi Hunsaker. Knittle and Erickson actually controlled these shares. Hunsaker, a clerical employee of Golden Eagle, never paid for the shares and, at least initially, did not know they were in her name. The certificate representing 500,000 of the Hunsaker shares bore a restrictive legend stating that the shares could not be sold without registration. The certificate representing the remaining 133,000 Hunsaker shares also once bore a restrictive legend, but a new, unrestricted certificate had been issued when Knittle and Erickson acquired the company.
The third block consisted of 2.3 million shares held by David Hills, a former Golden Eagle executive. Hills’ severance agreement required him to return 2.1 million of these shares to Golden Eagle once the company satisfied certain obligations. The certificates representing Hills’ shares bore restrictive legends.
A. The Kirby-Hunsaker Transaction
In June 1995, Knittle approached petitioner Gene C. Geiger, then a salesman at the Colorado-based brokerage firm of Spencer Edwards, Inc. He asked Geiger to find a buyer for the 133,000 Hunsaker shares whose certificate did not have a restrictive legend. Geiger offered the shares to petitioner Charles F. Kirby, the head trader at Spencer Edwards. Kirby *484 agreed to buy the shares for $25,000' for the account of CKC Partners, a partnership jointly owned by Kirby and a trust he administered on behalf of his children. When Kirby sought to pay for the shares, Geiger told him he was “unclear as to who the seller was or who the check was to be made out to.” Kirby therefore left the payee’s line on his check blank. Geiger later filled in the line, making the check payable to Erickson. In short order, Kirby resold the shares to the public for $56,000.
That the shares Kirby sold were unregistered did not necessarily render the transaction unlawful. The Securities Act focuses primarily on initial offerings, rather than on second,ary transactions among members of the public.
See
1 Thomas Lee Hazen, The Law of Seourities Regulation § 1.1 (4th ed.2002);
Blue Chip Stamps v. Manor Drug Stores,
Section 2(11) of the Act defines “underwriter” as “any person who has purchased from an issuer with a view to, or offers or sells for an issuer in connection with, the distribution of any security, or participates ... in any such undertaking[.]” 15 U.S.C. § 77b(ll). The term “issuer” includes not only the issuing company, but also “any person directly or indirectly controlling or controlled by the issuer.” Id. The statute does not define “distribution.”
Kirby purchased the shares from a “person ... controlling ... the issuer,” and he intended to sell those shares to the public, as he did. His argument is that he was not an “underwriter” excluded from the § 4(1) exemption because his sale was not a “distribution” within the meaning of § 2(11). The sale was not a “distribution,” he claims, because he sold only 0.5 percent of Golden Eagle’s more than 12 million shares. According to Kirby, a sale qualifies as a “distribution” only if it involves a “substantial” or “significant” percentage of the issuer’s outstanding shares.
Registration of securities protects “investors by promoting full disclosure of information thought necessary to informed investment decisions.”
Ralston Purina,
In arguing to the contrary, Kirby cites two opinions supposedly supporting the idea that distributions must involve a substantial percentage of the outstanding shares. The first case,
Pennaluna & Co.
*485
v. SEC,
Kirby’s alternative argument is that even if the sale violated § 5(a) of the Act, he did not violate § 5(c), which makes it “unlawful for any person ... to offer to sell ... any [unregistered] security[.]” 15 U.S.C. § 77e(c). According to Kirby, he did not “offer” to sell the 133,000 Hunsaker shares, but merely accepted outstanding offers from market makers to buy Golden Eagle shares at a particular price. 2 The argument fails under common law: price quotations are “commonly understood as inviting an offer rather than making one[.]” Restatement (Seoond) of Contracts § 26 cmt. c (1981). It fails as well under the Securities Act, which is what governed the legality of Kirby’s conduct. As used in § 5, “the term ‘offer to sell’ ... shall include every attempt or offer to dispose of, or solicitation of an offer to buy, a security or interest in a security, for value.” 15 U.S.C. § 77b(3). There is no doubt that Kirby’s sale of the shares constituted an “attempt ... to dispose” of them.
Substantial evidence supports the Commission’s finding that Kirby’s conduct was willful. True, there is no evidence Kirby actually knew the shares were controlled by a statutory issuer. The share certificate bore no restrictive legend, and Geiger assured Kirby that the shares were “free-trading.” Kirby’s problem is that he failed to inquire sufficiently into the circumstances of the transaction.
Wonsover v. SEC,
B. The LaSalle-Hunsaker Transaction
In December 1995, Knittle approached Geiger again, hoping to dispose of the remaining 500,000 Hunsaker shares. Geiger offered the shares to his client Alfred Peeper. Peeper agreed to buy the stock on behalf of LaSalle Investment Ltd., an Irish corporation whose trading he controlled. The terms of the deal were extremely favorable to LaSalle: it would buy the shares at a substantial discount, even less than the partnership - CKC - had paid. Geiger negotiated the terms *486 directly with Knittle before speaking to Hunsaker.
The certificate for these shares still bore a restrictive legend. Commission Rule 144 allows persons affiliated with an issuer to sell unregistered securities without being deemed underwriters if they meet certain conditions. See 17 C.F.R. § 230.144. Among the conditions is a minimum holding period between the time the “affiliate” acquired the securities and the time of the sale. 17 C.F.R. § 230.144(d). Geiger and his partner Thomas Kaufmann submitted documents asking the transfer agent 3 to issue a new, unrestricted certificate pursuant to Rule 144 on the basis that Hunsaker satisfied the holding period requirement. Although the shares had been in her name for less than the required period, her holding period could “tack” onto the holding periods of the previous “owners” (whom Knittle and Erickson also controlled).
When Geiger contacted Hunsaker, she told him she had never paid for the securities. This made the shares ineligible for the Rule 144 exemption. Geiger confronted Knittle with the information. Knittle did not deny Hunsaker’s assertion. Instead, he instructed Geiger to withhold payment until the matter was resolved. Nevertheless, a new, unrestricted share certificate was deposited in LaSalle’s Spencer Edwards account. LaSalle later sold the shares at a substantial profit.
The Commission found that Geiger violated § 5 by participating in the distribution of the 500,000 Hunsaker shares. Geiger argues that he is not liable for the sale because he relied on the transfer agent’s determination that the shares were unrestricted. The Commission called this argument “disingenuous.” It was generous. The transfer agent relied on false documentation. Even if Kaufmann alone prepared the documents, as Geiger claims, Geiger knew that Hunsaker had not paid for the shares and thus did not qualify for the Rule 144 exemption. In addition, Geiger - having negotiated the entire transaction directly with Knittle - knew that Hunsaker was not the real party in interest.
C. The LaSalle-Hills Transaction
About the same time as the last Hunsaker transaction, Knittle and Hills separately approached Geiger to find a buyer for the Hills shares. Geiger told Hills that before he arranged the transaction, he would have to “work out some details” with Knit-tle. Knittle urged Geiger to find a buyer for the Hills stock. Geiger then informed Hills that LaSalle would buy 666,000 of his shares for $156,000. But when Hills delivered his certificate, Geiger told him Knittle had changed the terms of the deal. Hills would now have to deliver all 2.3 million shares in exchange for $119,000. Hills agreed, and the parties executed the sale on Knittle’s terms. Although the sale closed on February 1, 1996, Geiger gave Hills a check dated November 4, 1995. When Hills questioned the date, Geiger assured him the check would clear. It did.
The certificates Hills delivered bore restrictive legends. Geiger had asked an attorney to write an opinion letter for the transfer agent stating that the restrictions could be removed pursuant to the Commission’s Regulation S. Regulation S permits the sale of unregistered securities in certain off-shore transactions, including sales to a “non-U.S. person” such as LaSalle. 17 C.F.R. §§ 230.901-904. At the time, the regulation forbade the foreign buyer *487 from reselling the shares within the United States for 40 days. 17 C.F.R. § 230.903(c)(2)(iii) (1995). The attorney’s letter, dated February 5, 1996, stated that the parties to the transaction certified that the sale closed “on or about November 10, 1995.” Based on that representation, the attorney concluded that the restricted period ended - and new, unrestricted certificates could issue - on or about December 20, 1995. New certificates issued, and La-Salle sold the shares at a substantial profit.
As noted above, the sale actually closed on February 1, 1996. The attorney testified that Geiger was the one who told him otherwise.
The Commission found that Geiger violated § 5 by participating in the sale of the Hills shares. Geiger’s first defense is that Hills was no longer affiliated with Golden Eagle at the time of the sale and, therefore, the transaction was within the § 4(1) exemption for sales “by a person other than an issuer, underwriter, or dealer.” The Commission rejected this defense on the ground that Knittle, a statutory issuer, actually controlled the transaction. Substantial evidence supports this finding. Geiger would not have proceeded with the sale without Knittle’s permission, and Hills allowed Knittle to dictate the terms of the deal. Just as important, the transaction primarily benefitted Golden Eagle. The company had already committed to repurchase Hills’ shares in fulfillment of its obligations under his severance agreement. Hills was determined to sell his shares because it appeared Golden Eagle might default on that agreement. Knittle feared the sale would “crumble the market” in Golden Eagle stock. The transaction with LaSalle alleviated Knittle’s fear and relieved the company of some of its contractual obligations. Thus, functionally, this transaction was a public offering by Golden Eagle to retire its debt to Hills.
Geiger objects that even if Knittle and Golden Eagle were the real sellers, he is not liable because he did not participate in LaSalle’s ultimate sale of the shares to the public. Geiger’s premise is faulty. He did not have to be involved in the final step of the distribution to have participated in it. “The term ‘distribution’ refers to the entire process in a public offering through which a block of securities is dispersed and ultimately comes to rest in the hand of the investing public.”
In re Wonsover,
Exchange Act Release No. 41123,
For the first time in his reply brief, Geiger argues that
Pinter v. Dahl,
Geiger further argues that he should not be liable because LaSalle did not actually sell the Hills shares until after the restricted period had expired. The Commission disputes this claim, arguing the sales occurred within the 40 days. We need not resolve the issue. The Regulation S exemption does not apply to transactions that, though in technical compliance, are designed to evade the registration requirement.
Offshore Offers and Sales,
Securities Act Release No. 6863,
II.
The Commission barred Kirby and Geiger from associating with any broker or dealer or participating in any penny stock offering, with the right to reapply in five years. It ordered Kirby to disgorge $31,352.60 in illegal profits and pay a $200,000 civil penalty. It ordered Geiger to disgorge $15,202.48 and pay a civil penalty of $300,000. It also ordered both men to cease and desist from committing any § 5 violations.
Kirby and Geiger complain that the sanctions are excessive compared to other cases.
See In re Wonsover,
Exchange Act Release No. 41123,
Both petitioners also challenge the disgorgement order, claiming they did not *489 profit from their respective transactions. Kirby argues that he and CKC Partnership are legally separate, and that the Commission should not have attributed CKC’s profit to him. The evidence is otherwise. The administrative law judge found, and the Commission agreed, that Kirby and CKC were “one and the same.” Kirby was part-owner of CKC and had total control over its account. The other owner, CKC Family Trust, was a trust Kirby administered on behalf of his children. Kirby produced no evidence to support his claim of legal separateness. He submitted no documents showing how CKC was organized or managed, and could not even say whether the CKC Family Trust was irrevocable. For his part, Geiger argues there is no evidence he ever received commissions from LaSalle’s sale of the Golden Eagle stock. LaSalle’s Spencer Edwards account lists a total of $62,889.45 under a column labeled “Commissions.” The reasonable inference is that this represented commissions LaSalle paid Spencer Edwards. Geiger’s employment arrangement entitled him to 25% of those commissions. He offers no reason to think his compensation for those trades did not conform to the usual arrangement.
Kirby also objects to the cease-and-desist order. He argues that his violation resulted from an unusual convergence of factors, and there is no indication he is likely to repeat it. But under Commission precedent, the existence of a violation raises an inference that it will be repeated.
See In re Trento,
Securities Act Release No. 8391,
* * *
The Commission properly found that Kirby and Geiger violated § 5 of the Securities Act, and the sanctions it imposed were appropriate. 5 The petitions for review are denied.
So ordered.
Notes
. Section 5(a) prohibits selling unregistered securities; § 5(c) prohibits offering to sell or offering to buy unregistered securities.
. A market maker continuously stands ready to buy or sell particular stocks at particular prices. See 2 The New Palgrave Dictionary of Money & Finance (Peter Newman et al. eds., 1992).
. A transfer agent is “responsible for recording changes of ownership of securities, canceling obsolete certificates, and issuing new ones.” The Random House Dictionary of Business Terms 286 (Jay N. Nisberg ed., 1988).
. Kirby objects to the consideration of his disciplinary history, but he did not raise this objection before the Commission. See 15 U.S.C. § 78y(c)(l).
. Kirby complains that the Commission did not dispose of his case within a reasonable time. That claim is moot.
See Sierra Club v. Thomas,
