Plaintiffs-appellants (“plaintiffs”) are the owners of a pole sign used to advertise their travel business in the City of Lake Oswego (“City”). 1 With the stated purpose to reduce visual blight and protect traffic and traveler safety, the City has enacted a sign code ordinance (“Sign Code” or “Code”) regulating the type, size and design of all signs erected within its borders. The Sign Code prevents plaintiffs from continuing to use their pole sign, because that form of sign is severely restricted. Plaintiffs challenge the constitutionality of the Sign Code, raising multiple as-applied and facial claims. The district court granted summary judgment to the City, in large part, and plaintiffs appeal. We have jurisdiction pursuant to 28 U.S.C. § 1291, and affirm.
I. Background
A. Plaintiffs’ Pole Sign
Plaintiff Ramsay Signs, Inc. (“Ramsay”) owns a 42.5-square-foot pole sign that has been used since 1980 in Lake Oswego. Ramsay leased its pole sign to Journeys! of Lake Oswego (“Journeys!”) in 1996 for the purpose of advertising the Journeys! travel business. In February 2001, plaintiff G.K. Ltd. Travel (“G.K.”) purchased Journeys! along with the pole sign lease and instructed Ramsay to change the copy of the pole sign to advertise G.K’s travel business. Ramsay accordingly changed the text on the sign from “Journeys! of Lake Oswego, Formerly Apollo Travel” to “G.K. Ltd. Travel Groups Tours Cruises Complete Travel Services Domestic & International.” The City’s Code Enforcement Specialist, Sandy Ingalls, notified the plaintiffs that because they were changing the copy on their pole sign as a new business, the sign had to conform with the Sign Code. Conformity, in this case, meant removing the sign altogether because the Sign Code prohibits pole signs in Lake Oswego unless statutorily defined special circumstances exist, none of which were applicable to plaintiffs. See LOC § 47.04.100G). 2
Plaintiffs sought and were denied a permit to change their pole sign’s text without having to remove the sign itself. The City eventually cited plaintiffs for violating the Sign Code and insisted that plaintiffs remove the pole sign. Plaintiffs then sought a variance for their sign, but this too was denied by the City Planning Director. Plaintiffs appealed the variance denial to the City Development Review Commission and the City Council, both of which affirmed the Planning Director. Plaintiffs then filed suit in federal district court.
Plaintiffs insist that their pole sign is a cheap, effective and significant means of attracting clients and, without the sign, plaintiffs will lose a substantial amount of income. Plaintiffs seek to have the Sign Code declared unconstitutional.
B. The Sign Code
As stated in a memorandum of the City of Lake Oswego’s Department of Planning and Development, the Sign Code is the City’s response to a State of Oregon in *1069 struction to cities and counties to adopt comprehensive land use plans with the aim of “encourag[ing] design of public and private facilities and structures which enhance community beauty.” See Or.Rev. Stat. § 197.175(2)(a). In 1994 the City passed the current version of the Sign Code in order to cure earlier perceived constitutional defects. By regulating all signs in the City, the Sign Code seeks, among other things, to reduce visual clutter, preserve the City’s aesthetics and protect traffic and traveler safety. See LOC § 47.03.010 (“The City Council finds that to protect the health, safety, property and welfare of the public, to provide the neat, clean, orderly and attractive appearance of the community....”). In developing and amending the Sign Code, the City’s Planning Commission conducted public hearings, considered the success other cities had experienced with their own sign codes and reviewed an Urban Land Institute study on signage and communities. Notably, during Council deliberations concerning the Sign Code, businesses presented recommendations to the City, many of which were incorporated.
The Council’s consultative process culminated in the current Code, which limits the number and type of signs permitted in the City. The Code lays out specifications for all signs and, importantly for plaintiffs, generally prohibits pole signs. The Code is not triggered for the many preexisting signs in most of the City’s zones until a new business or use requires a change in copy of the sign or the sign is altered.-
3
LOC § 47.04.100 (the “grandfather clause”). However, pole signs had to conform to the Sign Code by May 21, 2004; in other words, almost all pole signs in Lake Oswego were to have been removed by this date.
See G.K. Ltd. Travel v. City of Lake Oswego,
*1070 C. Plaintiffs’ Claims
Focusing on the Sign Code’s restrictions on pole signs, plaintiffs raise two as-applied challenges to the Code claiming that the Code’s size and type limitations and the Code’s grandfather clause unconstitutionally regulate plaintiffs’ speech on the basis of content. Plaintiffs want these provisions stricken from the Sign Code and suggest that without these provisions, the balance of the Sign Code should be rendered unenforceable. Plaintiffs further claim that the ban on pole signs is an unconstitutional ban on a protected medium of speech as applied to the plaintiffs, because pole signs are “a unique form of communication.”
Plaintiffs also attack the Sign Code by way of several facial challenges, asserting that they are entitled to declaratory, in-junctive and monetary relief. Plaintiffs argue that the Code, particularly its exemptions from the permitting process, its grandfather clause and its design review process allowing officials to read signs for clarity and readability, represents a facially unconstitutional regulation of noncommercial and commercial speech based on content or viewpoint, or alternatively represents an unreasonable time, place or manner regulation. They also challenge the Code as a facially unconstitutional preference for commercial over noncommercial speech because of the treatment of temporary signs in residential zones. LOC § 47.08.300(B). Finally, plaintiffs claim the permitting scheme (including the design review provision of the Code), LOC §§ 47.10.400, 47.06.200(4), is an unlawful prior restraint on speech and unconstitutionally vague. 5
D. District Court Disposition
The district court, in large part, granted summary judgment for the City. In ruling on the content neutrality of the Sign Code, the district court meticulously reviewed provisions of the Code challenged by plaintiffs as content based. The district court determined that the vast majority of the provisions were content neutral, but found that a limited portion of the Code was content based. Specifically, citing
Desert Outdoor Adver. v. City of Moreno Valley,
We review de novo the constitutionality of a local ordinance.
See Rui One Corp. v. City of Berkeley,
II. Pole Sign Regulation
The Code restricts the availability of pole signs as a carrier of communication in the City.
See, e.g.,
LOC §§ 47.04.100, 47.04.102, 47.10.405(1)(D), 47.10.410(1)(D). However, pole signs are permissible in the City’s general commercial zones “when necessary to provide vision clearance at driveways or intersections and when there is no alternative, visible on-building or monument sign location.” LOC § 47.10.410(1)(D). Plaintiffs urge that because the Sign Code bans their pole sign, it is an unconstitutional regulation of plaintiffs’ speech and that the Code impermissi-bly bans a protected medium of expression in violation of
City of Ladue v. Gilleo,
The. “government may impose reasonable restrictions on the time, place, or manner of engaging in protected speech provided that they are adequately justified without reference to the content of the regulated speech.”
City of Cincinnati v. Discovery Network, Inc.,
A. Justified Without Reference to Content
To pass muster under
Ward,
the challenged regulation must first be “justified without reference to the content of the regulated speech.”
Id.
Our primary concern is determining whether a regulation of speech was adopted out of disagreement with a message sought to be conveyed. “The government’s purpose is the controlling consideration.”
Id.
However, we need not engage in a searching inquiry of the legislature’s motive to determine the government’s purpose. Rather, “whether a statute is content neutral or content based is something that can be determined on the face of it; if the statute describes speech by content then it is content based.”
Menotti v. City of Seattle,
The pole sign restriction is not a “law[] that by [its] terms distinguish[es] favored speech from disfavored speech on the basis of the ideas or views expressed.”
Turner Broad. Sys. v. FCC,
Plaintiffs argue that the Code’s grandfather clause, LOC § 47.04.100, exempting the City’s preexisting signs from compliance with the Sign Code until there has been a change in copy or alteration, is content based because it requires City officers to “read a sign’s message to determine if the sign is exempted from the ordinance.”
Foti,
We conclude that the City’s restriction on plaintiffs’ pole sign is not a content-based regulation of plaintiffs’ speech. We therefore turn to whether the City’s interest in regulating pole signs is significant, whether the restriction is narrowly tailored and whether plaintiffs retain ample alternative channels to communicate their message.
B. Significant Government Interest
Content-neutral time, place or manner restrictions must advance a significant government interest in order to be constitutional.
See Ward,
The City Council finds that to protect the health, safety, property and welfare of the public, to provide the neat, clean, orderly and attractive appearance of the community, to improve the effectiveness of signs, to provide for safe construction, location, erection, and maintenance of signs, to prevent proliferation of signs and sign clutter, and to minimize adverse visual safety factors to travelers on public highways and on private areas open to public travel, it is necessary to regulate [signs]....
Of the justifications for the Sign Code and its restriction on pole signs, the two most prominent are the preservation of the City’s aesthetic quality and the protection of travel safety. These are oft-invoked objectives with a rich history of judicial endorsement, and sometimes skepticism.
See Foti
Plaintiffs seem to argue that even if the general interests in preventing visual blight and ensuring travel safety are significant, they are not significant for Lake Oswego because the City has neither established that it has a problem with visual blight or travel safety, nor that the pole sign restriction would actually advance the City’s asserted interests. 6 In the absence of such evidence, plaintiffs contend, the Sign Code is a constitutionally defective means for advancing any governmental interest, significant or otherwise.
These arguments are not convincing. As to whether the City’s interests are actually served by the Sign Code, we generally defer to the legislative body passing the law in determining whether the government’s ends are advanced by a regulation.
See City of Lakewood,
C. Narrowly Tailored
A content-neutral regulation designed to advance significant government interests must be narrowly tailored to be constitutional. Narrow tailoring requires that the regulation actually advance the
*1074
government’s interests, but it need not do so in the least restrictive or least intrusive way.
See State University of New York v. Fox,
Plaintiffs argue that the restriction on pole signs is not narrowly tailored because it goes further than necessary to achieve the City’s interests in aesthetics and traffic safety. We do not agree. The Code permissibly and in a narrowly tailored way limits the prominence of plaintiffs’ advertising sign by restricting its length and position.
See Foti,
D. Ample Alternative Channels
Even a narrowly tailored content-neutral regulation must not foreclose too many channels of expression; there must be ample alternative opportunities for a speaker to convey his or her message. In our analysis, however, we are cautioned against invalidating government regulations for failing to leave open ample alternative channels unless the regulation foreclosed “an entire medium of public expression across the landscape of a particular community or setting.”
Colacurcio v. City of Kent,
Although it restricts the availability of pole signs in the City, the Code says nothing about other non-sign-based forms of communication such as handbills, radio, television, newspaper or telemarketing.
See Bland v. Fessler,
In sum, we hold that the Sign Code’s pole sign restriction is justified without reference to the content of the regulated speech, is narrowly tailored to achieve the City’s significant interests in aesthetics and traffic and traveler safety and, although it forecloses the availability of pole signs, it leaves open ample alternative means of communicating the plaintiffs’ advertising message. The City’s pole sign restriction, as applied to plaintiffs, is constitutional.
III. Content Neutrality of the Remaining Provisions of the Sign
Plaintiffs next contend that even if the City may properly regulate and restrict their pole sign, the Code impermissibly infringes .on the First Amendment rights of third parties. At the outset we note that plaintiffs need not establish standing prior to bringing this form of facial challenge, which seeks to invalidate the entire ordinance.
See Foti,
A. Justified Without Reference to Content
Plaintiffs identify several portions of the Code that they urge us to hold content based. The vast majority of plaintiffs’ identified provisions clearly are not content — or viewpoint — based. There is no indication either on the face of the ordinance or in the evidence in the record that the City’s purpose in adopting the Sign Code, and its size and type restrictions, was to regulate speech on the basis of content.
See Madsen v. Women’s Health Ctr.,
*1076
Although most of the provisions describe the type and dimensions of permissible signs, plaintiffs do identify a few potentially suspect portions of the Code, quoting
Foti,
1. Exemptions of Certain Signs from the Permit Requirement
a. Speaker-based exemptions 9
Section 47.06.205(4) provides, “public signs, signs for hospital or emergency services, legal notices, railroad signs and danger signs” must comply with the Sign Code, but need not be subject to the City’s permit and fee process. Plaintiffs insist that the limited exemptions of section 47.06.205(4) render the Sign Code content based because the City is expressing a preference for certain types of speech. We disagree.
The City interprets these provisions as providing exemptions to certain speakers and not to particular content.
See G.K. Ltd. Travel I,
The Supreme Court in Turner Broad. Sys., Inc. v. FCC stated
[S]peaker-based laws demand strict scrutiny when they reflect the Government’s preference for the substance of what the favored speakers have to say (or aversion to what the disfavored *1077 speakers have to say) .... [L]aws favoring some speakers over others demand strict scrutiny when the legislature’s speaker preference reflects a content preference.
b. Event-based exemptions
Likewise, the permit exemption for temporary signs in residential zones is not content based. Indeed, the provision creating this exemption explicitly demands content neutrality. See LOC § 47.08.300(B)(1) (“In any residential zone temporary signage shall be allowed for each and every lot. This signage shall not be restricted by content, but is usually and customarily used to advertise real estate sales, political or ideological positions, garage sales, home construction or remodeling, etc.”) (emphasis added). Section 47.08.300(B) imposes only temporal and size restrictions on temporary signs. For example, homeowners may erect a temporary sign concerning any topic whatsoever on their property without a permit so long as that sign goes up not more than 90 days prior to an election, stays up not more than five days following the election and is no larger than six square feet. See LOC § 47.08.300(B)(1)(a). Likewise, a homeowner may put up “[o]ne temporary sign not exceeding six square feet provided the sign is removed within fifteen days from the sale, lease or rental of the property or within seven days of completion of any construction or remodeling.” LOC § 47.08.300(B)(1)(b). Such exemptions indicate the City’s recognition that during certain times, more speech is demanded by *1078 the citizenry because of the event (e.g., a real estate transaction or election) but the City does not limit the substance of this speech in any way. The exemption for temporary signs does not manifest the City’s desire to prefer certain types of speech or regulate signage by its content. Therefore, this exemption, too, is content neutral.
Neither the speaker-nor event-based exemptions implicate
Foti
insofar as neither requires law enforcement officers to “read a sign’s message to determine if the sign is exempted from the ordinance.”
Foti,
2. Grandfather clause
Plaintiffs argue that the Sign Code’s grandfather clause, LOC § 47.04.100(1), is content based under
Foti
because, in order to evaluate whether the pre-existing sign must now conform to the Code, the City official must “read[the] sign’s message” and determine whether there has been a “change of logo and/or message upon the face” of the sign or if the sign has otherwise been altered.
12
See Foti,
In
Foti,
we evaluated a Menlo Park ordinance banning all signs on all public property. The law, however, exempted “open house,” safety, traffic and public information signs. Relying on our earlier ruling in
Desert Outdoor Adver. v. City of Moreno Valley,
Unlike in Menlo Park, here, City officials have to read signs only to determine whether the text of the sign or a logo on
*1079
the sign has changed — i.e., whether it is a verbatim replication of the original text or an exact duplication of the previous logo. As the City notes, even those who speak no English could perform this superficial review function by placing the former sign next to the new sign and examining the characters and elements on both. Unlike
Foti’s
exemptions, the grandfather clause does not require Lake Oswego officials to evaluate the substantive message on the preexisting sign and the clause certainly does not favor speech “based on the idea expressed.”
Id.
at 636 n. 7. A grandfather provision requiring an officer to read a sign’s message for no other purpose than to determine if the text or logo has changed, making the sign now subject to the City’s regulations, is not content based.
See Hill v. Colorado,
3. Design review provision
Section 47.06.200(5) allows City officials, during the permitting process, to review signs for “clarity and readability.” Plaintiffs suggest that this provision allows City officials to prefer certain speech and regulate all messages on the basis of content. The City counters by offering a limiting construction, asserting that clarity and readability refer only to
legibility
and not intelligibility.
G.K Ltd. Travel I,
B. Remaining Ward Factors
1. Significant interest
The Sign Code, in total, is a content-neutral regulation of speech. We must still determine whether the Code is narrowly tailored to achieve significant government interests and leaves open ample alternative channels for communication. As explained in our discussion of the pole sign regulation, part II.B supra, the City’s interests in regulating speech to preserve aesthetics and protect traffic and traveler safety are significant.
2. Narrow tailoring
We have already concluded that the pole sign restriction is narrowly tailored and similarly conclude that the remainder of the Sign Code’s regulations are narrowly tailored to achieve the City’s significant interests. The City’s regulations, limiting the type, size and number of signs permissible within its borders, are “reasonable legislative judgments in light of the City’s concern[s].... ”
Foti,
3. Ample alternative channels
In Taxpayers for Vincent,
the Supreme Court evaluated a severely restrictive Los Angeles ordinance prohibiting the posting of signs on public property.
The Los Angeles ordinance does not affect any individual’s freedom to exercise the right to speak and to distribute literature in the same place where the posting of signs on public property is prohibited. To the extent that the posting of signs on public property has advantages over these forms of expression, there is no reason to believe that these same advantages cannot be obtained through other means. To the contrary, the findings of the District Court indicate that there are ample alternative modes of communication in Los Angeles. Notwithstanding appellees’ general assertions in their brief concerning the utility of political posters, nothing in the findings indicates that the posting of political posters on public property is a uniquely valuable or important mode of communication, or that appellees’ ability to communicate effectively is threatened by ever-increasing restrictions on expression.
Id.
at 812,
We hold that the Sign Code is a valid content-neutral restriction on the time, place or manner of speech, narrowly tailored to serve the City’s significant interests without impermissibly limiting the alternative channels for communication. “[T]he ordinance does not create an unacceptable threat to the ‘profound national commitment to the principle that debate on public issues should be uninhibited, ro
*1081
bust, and wide-open.’ ”
Id.
at 817,
IV. Commercial/Noncommercial Speech Distinction
“[A]n ordinance is invalid if it imposes greater restrictions on noncommercial than on commercial billboards or regulates noncommercial billboards based on their content.”
Nat’l Adver. Co. v. City of Orange,
The sections challenged do not indicate the City’s preference for commercial speech nor do they regulate based on the content of speech.
See
LOC § 47.08.300(B)(1) (“This signage shall not be restricted by content....”). Rather, the regulations exempt signs from the Code’s permit requirement during certain events. For example, 90 days prior to an election and five days afterwards, a resident may erect a temporary sign not exceeding six square feet without a permit. § 47.08.300(B)(1)(a). The City insists that the temporary sign could contain a purely commercial message so long as it meets the Code’s temporal and size limitations. The district court was convinced by the City’s argument, stating, “it is a fair reading of the provisions and demonstrates the lengths to which the City has gone to regulate signs without doing so on the basis of content.”
G.K Ltd. Travel I,
We are similarly convinced that section 47.08.300 does not impermissibly favor commercial over noncommercial messages, nor does it regulate noncommercial messages on the basis of content. Where, as here, the Code is “neutral with respect to noncommercial messages,” the
Metrome-dia
concern about cities distinguishing between myriad communicative interests is not implicated.
Clear Channel Outdoor, Inc. v. City of Los Angeles,
V. Prior Restraint
■Plaintiffs contend that the permitting requirement of section 47.10.400 is an unconstitutional prior restraint on speech. That section provides:
It is unlawful and a civil violation for any person to erect, construct, alter or relocate any sign without first obtaining a permit pursuant to the provisions of this chapter unless a provision of this chapter specifically exempts a sign from the permit requirement.
LOC § 47.10.400(1). The City acknowledges that the review authorized by the permitting scheme authorizes “some discretion,” but asserts that City officials are not reviewing signs based on content. Plaintiffs attack the City’s permitting scheme on two grounds: first, it does not contain .adequate procedural protections for speakers and, second, it gives unbri- *1082 died discretion to local law enforcement officials.
A. Procedures
Generally, prior restraints are constitutionally suspect and may stand only if they are imposed for a short period of time and provide a process for adequate and swift appeal to a judicial body.
See Freedman v. Maryland,
B. Unbridled Discretion
The prior restraint doctrine requires review of both the law’s procedural guarantees and the discretion given to law enforcement officials. Even though content-neutral laws need not incorporate the strict procedural guarantees of
Freedman,
they must avoid placing unbridled discretion in the hands of government officials.
See FW/PBS, Inc. v. City of Dallas,
The Code requires most who seek to speak through the medium of a sign to obtain a permit from a City official. See LOC § 47.10.400. The plaintiffs argue that this permit process, authorizing City officials to review signs for compatibility, LOC § 47.06.200(4), fails to contain the standards demanded in Chicago Park District and thus renders the Code an unlawful prior restraint. 15 Plaintiffs believe that *1083 there are few, if any, limits on the discretion of permitting officials so the officials may reject signs merely because they do not like the message conveyed or the speaker. We disagree.
The City may deny permits only when the sign does not comport with the Code’s reasonably specific size and type criteria or is not compatible with the surrounding environment. Both reference to the surrounding environment and the “compatibility” determination are explicitly defined in the Code. Officials are to look only to the proposed sign’s relationship “with other nearby signs, other elements of street and site furniture and with adjacent structures.”
Id.
In determining whether the sign is compatible, the Code instructs permitting officials to consider a limited and objective set of criteria, namely “form, proportion, scale, color, materials, surface treatment, overall sign size and the size and style of lettering.”
Id.
Additionally, the Code requires that most permit applications be processed within 14 days of receipt of the application, instructs applicants what to include in the application and allows for appeal to the City Council.
See
LOC § 47.10.400;
see also Chicago Park Dist.,
This case is distinguishable from
Desert Outdoor Adver. v. City of Moreno Valley
where we invalidated as an unlawful prior restraint an ordinance requiring residents to obtain permits prior to installing off-site signs.
Plaintiffs also complain that the Code’s design review clause is so subjective that permitting officials are allowed to censor expression. However, plaintiffs fail to point to any section of the Code giving officials the discretion to restrict signs by content. Plaintiffs are unable to identify a single case of actual censorship of content by the permitting authority.
See S. Or. Barter Fair,
The City’s permitting scheme includes standards that “are reasonably specific and objective, and do not leave the decision to the whim of the [permitting official].”
Chicago Park Dist.,
VI. Vagueness
A government regulation may be unconstitutionally vague for two reasons. First, the regulation may fail to give persons of ordinary intelligence adequate notice of what conduct is proscribed; second, it may permit or authorize “arbitrary and discriminatory enforcement.”
Hill v. Colorado,
Plaintiffs contend that the Sign Code is unconstitutionally vague, but fail to point to specific provisions of the Code *1085 that are suspect. They focus most of their energy arguing that the Code does not notify the citizenry of what conduct is prohibited. To support their claim, plaintiffs again identify statements from City residents expressing frustration with the City’s design review policy.
The Sign Code appears quite clearly to describe what conduct is permitted in the City. The Code provides explicit sign size and type requirements.
See, e.g.,
LOC §§ 47.04.115, 47.08.300. For example, a business, like G.K., that seeks to put up a pole sign is adequately aware, through the text of the Code itself, that it generally may not do so without an exemption (granted only in limited circumstances), LOC § 47.10.410(D), or a variance, LOC § 47.12.500. The Code states which signs are exempt from permitting. For example, a resident seeking to place a sign on her property during elections knows that so long as the sign is within certain dimensions, she may do so without a permit. The Code offers a thorough and precise list of definitions for the various types of signs.
See
LOC § 47.03.015. And the Code requires most parties to obtain a permit prior to erecting a sign, thereby preventing unexpected citations. Thus, “it is clear what the ordinance, as a whole, prohibits.”
Hill,
In addition to providing notice’ of what conduct is punishable, the clarity of the Code’s proscriptions avoids the fear of arbitrary and discriminatory enforcement. City officials may not punish sign owners simply for displaying a message with which they disagree — the sign must violate one of the specific provisions of the Code. Similarly, the City will punish those who allow temporary signs to remain on their property more than five days following an election (unless some other exemption applies).
See
LOC § 47.08.300(B)(1). City officials are to enforce the Code as it is written and the City provides sufficient guidance in the Code’s numerous sections to avoid “delegating] basic policy matters to policemen, judges, and juries for resolution on an ad hoc and subjective basis. ...”
Grayned v. City of Rockford,
With respect to the Code’s permitting process, which we have already held is not an invalid prior restraint, there is admittedly an element of subjectivity to the determination of “compatibility.” LOC § 47.06.200(4). However, this subjectivity, alone, does not render the Code unconstitutionally vague. The City is not obligated to provide numerical or otherwise technical definitions of the bounds of compatibility.
See Grayned,
Plaintiffs would have us invalidate the entire Code because of the reasonable subjectivity of the design review process. We will not do so. “Vagueness doctrine cannot be understood in a manner that prohibits governments from addressing problems that are difficult to define in objective terms.”
Id.
at 1121.
See also Cal. Teachers Ass’n,
The district court’s grant of summary judgment in favor of the City is AFFIRMED.
Notes
. A pole sign is defined as a “free standing sign erected on one or more supports which are more than 30 inches above the adjacent ground surface.” Lake Oswego Sign Code ("LOC”) § 47.03.015.
. Section 47.04.100(1) provides,
A non-conforming sign in all zones other than the EC zone as described and established by the Lake Oswego Zoning Code may be maintained or undergo a change of copy without complying with the requirements of this chapter, with the exception that any change for a new business or use or any changes in a wall sign which is painted on a structure will comply with this chapter at such time as change in copy or alteration occurs.
. A “change of copy” is defined as “the change of logo and/or message upon the face or faces of a legal sign.” LOC § 47.03.015. "Alter” is defined as "[a]ny change to a sign excluding change of copy or maintenance— when there is no change of use, or occupancy or ownership.” Id.
. Temporary sign is defined as "[a]ny sign, banner, pennant, valance or advertising display constructed of cloth, canvas, light fabric, cardboard, wallboard or other like materials, with or without frames, and any other type sign not permanently attached to the ground, or a structure, intended to be displayed for a short period of time only.” LOC § 47.03.015.
. In district court, plaintiffs also raised equal protection and takings arguments. The district court granted summary judgment for the City on these claims and plaintiffs do not appeal.
. Plaintiffs also argue that the City’s willingness to exempt certain, pre-existing signs from the regulations indicates that the City’s interests are not substantial.
See
LOC § 47.04.100. However, the City's interests are advanced by substantial reduction in offensive signage even when all such signs are not immediately removed. ."We [do not] require that the Government make progress on every front before it can make progress on any front.”
United States v. Edge Broad. Co.,
. At one City public hearing, a resident characterized pole signs as a "visual pollution.” Furthermore, a Department of Planning and Development memorandum indicates that businesses "approached the City requesting monument signs to replace pole signs which become less visible as street trees grow taller.”
. More extensive restrictions banning “a venerable means of communication that is both unique and important” might be unconstitutional.
City of Ladue,
. We do not understand plaintiffs as challenging the speaker-based exemptions of LOC § 47.06.205(4) on equal protection grounds.
Cf. Foti,
. In evaluating § 47.06.205(4) of the Sign Code, the district court found that exempting legal notices and danger signs from the permit and fee requirements of the Code was constitutionally impermissible. The district court reasoned that there are no obvious owners for
legal notices
or
danger signs
(as opposed to hospital or railroad signs) and the City’s limiting construction was therefore inapplicable. The court ordered these subsections severed from the ordinance, relying on
Desert Outdoor Adver.
where we concluded that exemptions in a sign ordinance for "official notices’’ and "warning” signs were content based.
See G.K. Ltd. Travel I,
. We have previously questioned the constitutionality of a "wholesale exemption for government speech,” but we do not read Lake Oswego's Sign Code to provide such an exemption.
See Foti,
. In regards to pole signs, the Code's grandfather clause lapsed as of May 21, 2004. See LOC § 47.04.100(5). In regards to other types of signs, however, the grandfather clause remains in force.
. Further evidence of the City’s desire to tailor the Sign Code is found in the Code’s variance procedure. City officials may grant a variance so a party can avoid the strictures of the Code where "[s]trict application of the [C]ode requirement would deny the applicant a reasonable opportunity to communicate by sign in a manner similar to like persons or uses because of an unusual or unique circumstance. ...” LOC § 47.12.500(2)(A).
. Several sections of the Code list allowable signs (subject to the City's permitting process), including, in various zones, blade, cornice, awning, monument, window and canopy signs. See LOC §§ 47.10.410(D), 47.10.412(1), 47.10.415, 47.10.420.
. Section 47.06.200(4) provides that signs must "be compatible with other nearby signs, other elements of street and site furniture and with adjacent structures. Compatibility shall be determined by the relationships of the elements of form, proportion, scale, color, mate *1083 rials, surface treatment, overall sign size and the size and style of lettering.”
. In only one case did an applicant appeal the denial of a permit and this appeal ended favorably for the applicant.
