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Fuller Products Co. v. The Fuller Brush Company
299 F.2d 772
7th Cir.
1962
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*1 stеps Judge immediate to ensure defend- took that found The District patent that removed number was evidence to establish ant failed plaintiff leaving factory; and from all laws cartons the anti-trust violated resulting patent. that no intent deceive or Defend- misused its otherwise damage cir- accordingly dis- shown. Under these ant’s counterclaim denial principally on cumstances cannot rule that we relied Defendant missed. partial new by plaintiff defendant’s motion to defendant a letter sent charged in- trial abuse the District constituted an defendant which fringing of Court’s This remanded patent sales discretion. Court plaintiff’s * ** solely the cause to Court the District “weatherstrip Seal-Eaz” his * * * granting weatherstrip purpose for the the defend- his “modified new ant leave to file a motion for a letters own Aleóte.” Defendant’s accompanying describing new This did not order a trial. Court literature trial. his “Seal-Eaz” devices accused show being promoted for and “Aleóte” were carefully all other We have considered clips. sale with points defend- and authorities raised lacking ant, appeal but have found them Shortly was docketed after this Court, petition was merit. The District defendant’s with this granted Dis- Court is affirmed. to remand file a Court allow defendant trict on the basis

motion for a new trial newly evidence evidence. This discovered by plaintiff shipments sales and

concerned weatherstrip and sash of combination equip-

balance units other window

ment, clips, marked containers patent After in suit.

with notice of the hearing argument, the District partial motion for denied CO., FULLER PRODUCTS Plaintiff- new trial. Appellee, that the basis Defendant asserts newly hearing on for remand secure COMPANY, The FULLER BRUSH diligence Defendant-Appellant. due discovered evidence evidence, and such secure effоrts No. 13314. newly convincing quality (2) the of the Appeals States Court of United Chicago and W. I. evidence. discovered Seventh Circuit. Chicago Cir., Co., 7 & E. R. R. v.Co. Feb. 131-132. Defend concludes that this Court ant therefore Rehearing 4, 1962. April Denied ‍‌​​​​​‌​‌‌‌​​‌​‌‌​‌‌​‌​‌‌‌‌‌​‌‌​​‌‌‌‌​​‌​‌‌​‌​‌​‍remanding have con the cause must justified. trial was a new sidered did not contest defendant’s dil

igence. The Court scheduled a

hearing After defendant’s motion. affidavits, briefs, of the

consideration argument, the District shipped plaintiff had some of were not covered products suit, bearing patent in cartons He determined number. that this

patent of error in seleсtion of the result shipping depart cartons ; that, errors, on notification of the ment *2 Dickerson, City, Mahlon New York W. Plibben,

George Chicago, 111.,Davis, N. ‍‌​​​​​‌​‌‌‌​​‌​‌‌​‌‌​‌​‌‌‌‌‌​‌‌​​‌‌‌‌​​‌​‌‌​‌​‌​‍Noyes, 111., Lindsey, Chicago, & Hibben Browne, Saterlee, Cherbonnier, Dick- & City, erson, Reilly, York John H. New City, Johnson, Jr., Harold York G. New Conn., counsel, Hartford, appellant Miller, McCoy, Fleetwood W. Theodore apрellee. Chicago, 111.,for SCHNACEENBERG, ENOCH Before Judges. CASTLE, Circuit “FULLER,” Judge. than ENOCH, other are also labeled Circuit trade Plaintiff, insti- indicating name, The Fuller Brush Com- tuted action in the United States *3 pany distributor, to be the and sold are Trade- decision of the review Court to the door-to-door “Fuller Appеal in Can- Board Trial and Men;” early (4) De- Brush as as that Proceedings brought Fuller cellation cember The Brush Fuller Com- defendant, against Products Co. pany vanity extended its mark cases 327) (121 Company, Fuller containing rouge powder; and face and Reg- Patent Office involved U. S. (5) Company that The Fuller Brush 645,- May 14, 1957, No. istration dated user of “FULLER” door-to- supplement. food vitamin for selling variety door a wide of house- Office S. The U. Patent products, hold and use of “FUL- that trademark shows the involved expan- LER” for vitamins was a natural proceeding consists cancellation in the of such sion business. script on letters in white of “FULLER” containers, The As used on its vitamin background. oval black Company's appears Fuller Brush Court, plaintiff also the District In script as “FULLER” in white letters restraining sought injunction The Fuller background enclosed a darker oval infringement Cоmpany from Brush plaintiff’s much with the words “Brush Co.” in “FULLER’S” trademark own letters, also smaller white block within prayed account- products, and on vitamin immediately oval, script below the ing suffered. for “FULLER.” sell their and defendant Both Fuller Products Co. was founded company is products Each door-to-door. cosmetics, prod- It food markets surname for founder whose named its its and household necessities under ucts was “Fuller.” or “FULLER’S mark “FULLER’S” Appeal registrations and QUALITY”; it holds petition flavoring for can- compounds, spices, hair dismissed food Board Opinion, shaving the Board drеssings, In its and skin lotions. cellation. Fuller record showed stated The District marks “FUL- had used the continuously used its trademark had QUALITY” and “FULLER’S LER’S” amounts since in substantial on vitamins to The for vitamins having previously October, 1952, used “FULLER” for vita- continuously products food and cos- it also held The Board mins. amounts sincе in substantial metics “FULLER” “FULLER’S” marks expansion in from its and that legal contemplation, identical. were, in vitamins, products cosmetics to food However, denied cancellation the Board expansion. a natural (1) also found because it doing Company’s ap- Company been business had In The registration name, Fuller Brush its mark for plication for trade “The under (2) the mark for that was first use of Company,” it since alleged subsisting or to have been on numerous is owner of record vitamins the registrations disclosing 1956, approximately January 4, its mark “FUL- about including brushes, рlaintiff’s use. Defend- years after LER” for brooms, four registration like; furniture, mops, contends ant glass, polishes; prepara- denture and toilet metal for cosmetics floor August cleaners; polishing 15, all-purpose had filed become and cloths; tions cream; shaving salts; аrose, when bath hand incontestable lotions; repellants shampoo; Fuller Brush moth first vanity disinfectants; cosmetic in case that cosmetics and sold rouge containing powder. and face which bear names marks toiletries to ler” as for vitamin a conflict of evidence at There was registration application case time that cosmetic the sale whether or was made or will and whether and that the had been discontinued damaged dis- be had of said not The mark on cosmetics mark? 15 continued use of its U.S.C.A. § years, as periоd nine or ten for a 2. Has the established that How- found it had done. it has exclusive in the surname ever, view did not the District sup- “Fuller” as to vitamin food control- mark on cosmetics as use of the plement? having that, ling in his determination *4 by 3. Has the use descriptive properties The the defendant of of mind the conjunction the mark items, in- “Fuller” Company’s in with even infringed the plaintiff’s alleged upon words expansion its “Brush Co.” cluding cosmetics, of natural common law a vitamins was not business to Qual- the marks The “Fuller’s” and “Fuller’s The District Court one. ity” upon Company’s supplement? vitаmin a food mark was only the field of brushes one celebrated plaintiff Is the entitled to recover expansion items, to that its related any from damages the defendant and all was bound item of vitamins the unrelated plaintiff which by has sustained reason confusion, expending tо of plement bearing sup- defendant’s sale of vitamin food greater exploitation its own of sums packages or sold in vitamins, plain- applied after mark as to bearing cartons word “Fuller” ? applied to prior mark as use of tiff’s operate to itself could nоt in plaintiff Is the entitled to recover right any give mark use its defendant to gains profits, from the defendant and ad- on vitamins. vantages which the defendant has de- rived, made, may received and or which plaintiff, found for District Court defendant, have accrued to the from its holding valid to bе mark on vitamins sale of vitamin food in addi- reversing infringed, the decision any damages tion plain- to and all which Appeal Board Trial and may have sustained? in the Patent Office States of the United restraining Proceeding; use Cancellation plaintiff Both the and the defend cоnfusingly mark, or of defendant’s using ant are the true of their surnames goods mark, on vitamins or similar first, founders. Defendant was the descriptive properties; award- same many years, to and to use name make gains profits, ing plaintiff and advan- the name famous for certain of its items. may tages derived have defendant products These items included no food using of vitamin from sales organ at the time that the indication, and aas source “FULLER” inception, plaintiff’s ized. From its plaintiff from sustained all trademark was to food items. referring infringement; apply the first to its mаrk accounting a Master to to secure matter agree products. to vitamin We profits assess and to prior use of a non- Company appealed protec distinctive name mark affords no stating Court, the contested is- expansion goods tion for of trаde to other as follows: be sues to descriptive than those of prop the same plaintiff’s proof goods met the 1. Has erties as the with which the mark statutory requirements for cancellation identified has such become use. Borg-Warner Corp. York-Shipley Inc., from the Cir., 1961, 7 F.2d Corp. “Fuller” for 293 vitamin Philco Mfg. Co., supplement; is, Cir., food v. F. & B. 7 has 170 F. tiff demonstrated that the cert. den. ‍‌​​​​​‌​‌‌‌​​‌​‌‌​‌‌​‌​‌‌‌‌‌​‌‌​​‌‌‌‌​​‌​‌‌​‌​‌​‍336 defendant 2d U.S. 69 register not entitled 93 L.Ed. 1102. the mark “Ful- S.Ct. argues Schlage anof outline of The Fuller Brush key key tags a that its was inconsistent with did establish not indicating right meaning Independent secondary acquired Lock Co’s to continue a key vitamin manufacture picture of its similar blanks and the source as catalogs products, them in and adver- secondary finding mean- tisements. made such no ing. amake Trial Court did Vaisey-Bristol In Miller Co. v. Shoe meaning secondary finding specific aоf Shoe many plaintiff, words. so registra- Commissioner also held that a secondary negative expressly did Supplemental Register tion in the should meaning in The Fuller showing priority be cancelled aon products. There mark as to vitamin regard superiority of trade- long substantially еxclu- rights. prod- plaintiff's sive use of mark on The Fuller Brush expansion to the ucts and a natural distinguish would cases in these as not Dis- mark for vitamins. The of its volving finding, as was made in the defendant trict Court concluded that the *5 Proceedings by instant Cancellation the greater exploitation by sрending in sums Appeal Board, and after to of its mark as Company’s evidence rights accrued, could not had presumption the rebutted its vitamin any rights thereby acquire in its product would be confused with that of agree the conten- vitamins. We with on that, plaintiff; contrary, and the runs therе tions of the through public purchasing would associate Fuller findings conclusions, as the Products Co. vitamins with of The those implication whole, the the clear a Company. That Fuller sion, conclu plaintiff’s mark did find that Trial Court however, was based on the Board’s meaning secondary acquired as to a had finding that The Fuller Brush vitamins. prior the user of “FULLER” in the was supports Dis The evidence the selling field of door-to-door variety of a wide that the marks conclusion Court’s trict household of and that confusingly similar, even where de are for vitamins thereof was but a the use “Brush Co.” has added the words fendant expansion of such business. natural very appear much smaller in as these finding expressly was found to be Judge, That of confusion does Likelihood letters. by District who in error the Damage has established been exist by convincing evidence, hеre. found, on clear registration showing on that the “expansion of trade” Supplemental was inconsistent not a to vitamins was right plain equal superior of an us, On the record before one. natural term. same or similar to use the that the District cannot rule Court clearly Packing Co. v. Ar- erroneous. Court’s In East Tennessee 52(a), USPQ Procedure Co., Rules of Civil 425 & 102 Federal mour judgment of Insofar as the found that Examiner in Chief 28 U.S.C.A. Patent Reg- directs cancellation on the registra regard order, ister enjoins actually party had for vitamins its mark either tion whether judgmеnt rights infringement, registered in equivalent future trademark affirmed. must Court be one petitioner for cancella- argues wil- that defendant Plaintiff tion. wholly fully differ- extended knowing long goods, estab- case, Independent well In a similar ent Lock Schlage Co., of Fuller Lock 121 v. 609 lished Co. proрerly Co., the District Court (1959), Commissioner of Patents accounting profits damage an of both awarded held that was inferred where

777 regard my opinion damages. record there is no basis in this Plaintiff any damages heavily for Shoe ‍‌​​​​​‌​‌‌‌​​‌​‌‌​‌‌​‌​‌‌‌‌‌​‌‌​​‌‌‌‌​​‌​‌‌​‌​‌​‍the award of Hamilton-Brown relies 251, Bros., tiff. 36 S.Ct. 240 Co. v. Wolf U.S. Mfg. (1916); Aladdin 60 L.Ed. 629 I judgment would reverse so far Cir., Lamp Co., Mantle Co. v. as it decrees that is entitled v. F.2d Lead Co. and National damages (either actual or measured Wolfe, Cir., 1955, Un- profits) and makes reference infringers like the acts of the accounting profits master an however, cases, аnd Aladdin Hamilton and assessment of I would Company in the acts affirm the respects. in all other to be instant have not case been shown wantonly intentionally fraudulent. here, case, In the National Lead unlike misleading

intentional demonstrated. has the burden

proving competent what its evidence may actual were. The result only approximate,

be but some reasonable computation

basis of East must be used. man Kodak Co. of New v. Southern York CO., Inc., E. F. DREW & Plaintiff- Photo 273 U.S. 47 S.Ct. ‍‌​​​​​‌​‌‌‌​​‌​‌‌​‌‌​‌​‌‌‌‌‌​‌‌​​‌‌‌‌​​‌​‌‌​‌​‌​‍Appellant, accounting (1927). 71 L.Ed. 684 An *6 profits, remedy however, equitable is an INDUSTRIES, INC., PAM Defendant- subject principles equity. Appellee. U.S.C.A. On the record before § No. 13531. us, equity wе re believe that dictates covery Borg- only. of actual Appeals United States Court of Corp. Inc., York-Shipley, Warner Seventh Circuit. Cir., 1961, 96. To the March judgment extent affords ac counting profits, it is reversed. plaintiff is modified above,

as indicated and the is re- computation plaintiff’s manded for actual part. part,

Affirmed in Reversed

and remanded. CASTLE, Judge (dissenting Circuit

part). The record support does

or conclusion that the defendant marked vitamin food with “Ful- ler” in an effort to trade on reputation. There no evidence that lost sales reason of de-

fendant’s “Fuller” on its vitamin supplement; reduced price because of defendant; sales plaintiff’s reputation was harmed sales; or that expenditures

made prevent prospec- being

tive customers from misled. In

Case Details

Case Name: Fuller Products Co. v. The Fuller Brush Company
Court Name: Court of Appeals for the Seventh Circuit
Date Published: Apr 4, 1962
Citation: 299 F.2d 772
Docket Number: 13314
Court Abbreviation: 7th Cir.
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