OPINION OF THE COURT
Plaintiffs — two New Jersey wine enthusiasts, a New Jersey couple who seeks access to more Kosher wines, and a California winery — have brought suit in the United States District Court for the District of New Jersey against Jeory Fischer, New Jersey’s Director of Alcoholic Beverage Control, alleging that several aspects of New Jersey’s Alcoholic Beverage Control Law (“ABC Law”) infringe on the dormant Commerce Clause in violation of 42 U.S.C. § 1983.
I.
New Jersey law, like the laws of many states, establishes a “three-tier” structure for alcohol distribution and sales. Pursuant to that structure, alcoholic beverages are sold by (1) suppliers and manufacturers to (2) wholesalers, who in turn sell to (3) retailers, who then sell alcohol to consumers. In
Granholm v. Heald,
Plaintiffs filed this suit in 2003, contending that five aspects of New Jersey’s laws regulating wine contravene this nondiscrimination principle in violation of the dormant Commerce Clause. The first two statutory provisions at issue involve privi *152 leges relating to the sale of wine to consumers and retailers that are afforded to wineries that obtain New Jersey plenary or farm winery licenses, but not to wineries lacking such licenses. Plenary licenses may be obtained by producers that “grow[ ] and cultivate] grapes ... on at least three acres on, or adjacent to, the winery premises,” but only if the wine “is produced, blended, fortified, or treated by the licensee on its licensed premises situated in the State of New Jersey.” N.J. Stat. Ann. § 33:l-10(2a). Farm winery licenses, meanwhile, are available to wineries which produce less than 50,000 gallons of wine per year and which, “for the first five years of the operation of the winery,” produce wine that is “from at least 51% grapes or fruit grown in the State” of New Jersey. Id. § 33:1 — 10(2b). Holders of either type of license (“in-state wineries”) may sell their wines “at retail to consumers” at the winery and at “six salesrooms apart from the winery premises.” Id. § 33:l-10(2a) & (2b). 1 In-state wineries are also permitted to sell their wines “to wholesalers and retailers.” Id. Wineries that do not hold either a plenary or a farm winery license (“out-of-state wineries”), by contrast, must funnel their wines through the three-tier system by selling to wholesalers.
Plaintiffs also challenge two aspects of New Jersey’s rules regarding the personal importation of wine. N.J. Stat. § 33:1-2(a) provides in pertinent part as follows:
Alcoholic beverages intended in good faith solely for personal use may be transported, by the owner thereof, in a vehicle other than that of the holder of a transportation license, from a point outside this State to the extent of ... one gallon of wine ... within any consecutive period of 24 hours; provided, however, that except pursuant to and within the terms of a license or permit issued by the director, no person shall transport into this State or receive from without this State into this State, alcoholic beverages where the alcoholic beverages are transported or received from a state which prohibits the transportation into that state of alcoholic beverages purchased or otherwise obtained in the State of New Jersey. If any person or persons desire to transport alcoholic beverages intended only for personal use in quantities in excess of those above-mentioned, an application may be made to the director who may, upon being satisfied of the good faith of the applicant, and upon payment of a fee 2 ... issue a special permit limited by such conditions as the director may impose, authorizing the transportation of alcoholic beverages in quantities in excess of those above-mentioned.
Plaintiffs challenge both the one-gallon cap on importation and the reciprocity provision prohibiting importation of wine from states that bar the entry of New Jersey wine.
Finally, plaintiffs seek to invalidate New Jersey’s ban on direct shipments of wine from wineries to consumers via common carrier. When plaintiffs filed suit in 2003, the ABC Law allowed in-state, but not out-of-state, wineries to make such shipments. However, in anticipation of Granholm, *153 which invalidated similar provisions of Michigan and New York law, the New Jersey legislature rescinded this privilege, resulting in a ban on all direct shipments of wine from producers to New Jersey residents.
After three New Jersey wholesalers— Fedway Associates, R & R Marketing, and Allied Beverage Group — intervened in the District Court on behalf of the defendant, the parties filed cross-motions for summary judgment, contesting (1) plaintiffs’ standing to sue, and (2) the validity of the above portions of New Jersey’s ABC Law. The District Court held that plaintiffs met the applicable standing requirements, and that the challenged provisions were largely constitutional. Both sides appealed. We have jurisdiction pursuant to 28 U.S.C. § 1291. 3
II.
“Standing implicates both constitutional requirements and prudential concerns.”
Common Cause of Pa. v. Pennsylvania,
“(1) an injury in fact (i.e., a concrete and particularized invasion of a legally protected interest); (2) causation (i.e., a fairly traceable connection between the alleged injury in fact and the alleged conduct of the defendant); and (3) redressability (i.e., it is likely and not merely speculative that the plaintiffs injury will be remedied by the relief plaintiff seeks in bringing suit).”
Common Cause of Pa.,
An injury-in-fact must be “a palpable and distinct harm” that, even if “widely shared,” “ ‘must affect the plaintiff in a personal and individual way.’ ”
Toll Bros., Inc. v. Twp. of Readington,
“The requirements of prudential standing,” meanwhile, “serve ‘to avoid deciding questions of broad social import where no individual rights would be vindicated and to limit access to the federal courts to those best suited to assert a particular claim.’ ”
Joint Stock Soc’y,
“require[s] that (1) a litigant assert his [or her] own legal interests rather than those of third parties, (2) courts refrain from adjudicating abstract questions of wide public significance which amount to generalized grievances, and (3) a litigant demonstrate that her interests are arguably within the zone of interests intended to be protected by the statute, rule, or constitutional provision on which the claim is based.”
Oxford
Assocs. v. Waste
Sys. Auth. of E. Montgomery County,
A.
We first consider whether plaintiffs Robert and Judy Freeman have standing to sue. The Freemans describe themselves as “wine collectors” and “home winemakers” who travel to the west coast several times each year in order to visit wineries. They allege that the ABC Law has prevented them from obtaining several wines they would like to drink, but which are unavailable in New Jersey stores. The Freemans state that they would ideally like to receive direct shipments from wineries, but they also assert that (1) New Jersey law allows them to buy in-state, but not out-of-state, wines directly from producers at wineries and storefronts, and (2) traveling to distant wineries in order to return with small quantities of wine is highly impracticable.
(1)
The Freemans argue that they are unable to obtain wines that they desire via interstate commerce. In addressing the same argument, the Seventh Circuit has concluded that when “plaintiffs want to drink [wines that] are not carried by [instate] resellers” and are prevented from otherwise obtaining those wines by state law, they have “established] injury in fact.”
Bridenbaugh v. Freeman-Wilson,
The question then becomes whether the Freemans’ injury is fairly traceable to the statutes at issue. As an initial matter, we reject defendant’s contention that the traceability prong is not met because New Jersey’s statutory scheme does not, in fact, offend the dormant Commerce Clause. “ ‘Standing in no way depends on the merits of the plaintiffs contention that the particular conduct is illegal....’”
Marion v. TDI, Inc.,
The first two of plaintiffs’ challenges are to provisions of New Jersey law that effectively allow in-state wineries to sell directly to consumers and retailers, but forbid out-of-state wineries from engaging in sales to anyone but wholesalers. The question as to traceability is whether these provisions exclude wine from New Jersey that would otherwise appear on the market, thereby limiting the number of out-of-state wines that the Freemans may purchase. Cutting against the view that the Freemans are traceably injured by then-resultant inability to purchase a wide array of out-of-state wines is the fact that the record does not clearly establish that any out-of-state wineries would, but for the statute, open retail sales rooms in New Jersey. Pointing in the other direction is record evidence that many out-of-state wineries have attempted, without success, to interest New Jersey wholesalers in then-wines, and that other out-of-state wineries will not try either to (1) enter the three-tier system via a wholesaler, because doing do so would cut deeply into profits, 4 or (2) obtain their own wholesaler license, which can be prohibitively expensive. Plaintiffs, in other words, have presented evidence that numerous out-of-state wineries have, without success, sought alternative ways to enter the New Jersey marketplace. We conclude that, taken in the aggregate, this evidence suffices to show that part of plaintiffs’ injury is traceable to New Jersey’s choice to deny out-of-state wineries the ability to sell directly both to retailers and to consumers.
Plaintiffs have also presented evidence that they would return from their winery trips with more wine if New Jersey law so allowed. Accordingly, part of their inabili *156 ty to buy certain wines may be traced to the transportation restrictions in the ABC Law. 5 And there is little question that the Freemans’ injury partially traces to the direct shipment ban. They have attempted to order wine shipments from at least five out-of-state wineries, each of which has refused to make the shipments. Plaintiffs have also presented evidence, both drawn from their own experience and in the form of a Federal Trade Commission report, that a sizeable number of wineries sell their wine exclusively via direct shipment. Taken together, this evidence is more than adequate to demonstrate that there is a “fairly traceable connection between the alleged injury in fact and” the direct shipment ban. Toll Bros., 555 F.3d at 142 (internal quotation marks omitted).
The same evidence that demonstrates causation suffices, in this case, to demonstrate redressability: Removing the restrictions placed by the ABC Law on consumers and out-of-state wineries would, on this record, lead to greater availability of a greater number of wines that plaintiffs wish to purchase. 6
(2)
The Freemans also have prudential standing to challenge the statutory provisions at issue. While defendant argues that the Freemans, who knew plaintiffs’ counsel in this case before it was filed, are thereby without a personal stake in its outcome, there is no evidence that the Freemans’ cenophilia, upon which their standing is grounded, is anything but sincere, or that they are actually attempting to litigate an interest held by their attorneys. Similarly, there is no indication that the Freemans have come to court with a generalized grievance; their injury as wine enthusiasts who wish to purchase certain wines is a highly particularized one.
The remaining question as to the Freemans, then, is whether or not they fall within the “zone of interests” protected by the dormant Commerce Clause. Insofar as the regulations “directly affect[]” the Freemans as individuals “participating in commerce,” they have standing to redress “their dormant Commerce Clause right to access interstate markets.”
Oxford Assocs.,
The other provisions, by contrast, directly regulate producers, not consumers,
7
and we have not previously addressed the issue
*157
of whether dormant Commerce Clause plaintiffs have prudential standing when they are not directly regulated by the statute at issue.
See id.
at 148 n. 4 (reserving this question). We now hold that such plaintiffs can come within the zone of interests if their “ability to freely contract with out-of-state companies was directly infringed by local regulation.”
Id.
at 149 (Barry, J., dissenting). We adopt this rule because such plaintiffs seek to vindicate interests related to the protection of interstate commerce. In particular, plaintiffs who seek to protect “the right as a consumer to purchase ... services across State boundaries” assert interests closely related to the purposes of the dormant Commerce Clause.
Huish Detergents, Inc. v. Wairen County,
In challenging the prohibitions on direct sales by out-of-state wineries and the direct shipment ban, the Freemans present themselves as in-state consumers wishing to access out-of-state products. Their interest in overturning these features of New Jersey law therefore dovetails with the commerce-protective purpose of the dormant Commerce Clause. The Free-mans accordingly satisfy the zone-of-interest test as to all of the challenged provisions of the ABC Law.
B.
“[T]he presence of one plaintiff with standing is sufficient to satisfy that requirement.”
Forum for Academic & Institutional Rights v. Rumsfeld,
III.
“The dormant Commerce Clause ‘prohibits the states from imposing restrictions that benefit in-state economic interests at out-of-state interests’ expense, thus reinforcing the principle of the unitary national market.’ ”
Am. Trucking Ass’ns v. Whitman,
Any statute that “discriminates against interstate commerce on its face or in effect” is thus “subject to heightened scrutiny.”
Id.
at 319. “The party challenging the statute has the burden of proving” that the statute is discriminatory,
Cloverland-Green Spring Dairies, Inc. v. Pa. Milk Mktg. Bd.,
Historically, courts have struggled with the question of to what extent the dormant Commerce Clause applies in the context of alcoholic beverage restrictions, given the broad regulatory authority granted to states by section 2 of the Twenty-First Amendment.
8
In
Granholm,
however, the Supreme Court reiterated that dormant Commerce Clause principles apply in the context of regulations on the shipment of wine. In fact, in the Court’s view, it is “essential to the foundations of the Union” that “in all but the narrowest circumstances, state laws violate the Commerce Clause if they mandate ‘differential treatment of in-state and out-of-state economic interests that benefits the former and burdens the latter.’ ”
Granholm,
A.
We first consider plaintiffs’ challenges to the statutory provisions allowing only instate wineries to sell directly to retailers and consumers.
(1)
In
Granholm,
the Supreme Court clarified that “[t]he mere fact of nonresidence should not foreclose a producer in one State from access to markets in other States.”
The ABC Law violates this rule by allowing in-state, but not out-of-state, wineries to sell directly to consumers. Instate wineries are thereby allowed to skip the first two tiers — wholesalers and retailers — while out-of-state wineries must involve both of these tiers in order for their wine to reach consumers. Accordingly, these aspects of the ABC Law are subject to strict scrutiny as discriminatory on their face.
Defendant and intervenors raise three arguments to the contrary, none of which is persuasive. First, defendant argues that, because each location at which an instate winery sells wine is considered to be a part of the winery premises, all sales are technically “on-premises” — meaning that the law is non-discriminatory, because, by definition, only New Jersey wineries have premises in New Jersey. This transparent attempt at obfuscation is, however, squarely at odds with the statutory language allowing in-state wineries to sell wines “in six salesrooms apart from the winery premises.” N.J. Stat. § 33:1— 10(2a) & (2b) (emphasis supplied).
Second, defendant and intervenors asseverate that the law is non-discriminatory because out-of-state wineries may sell directly to consumers on their own premises in their home states. This argument misconceives the demands of the dormant Commerce Clause. The dormant Commerce Clause does not protect the rights of all wineries to engage in the same form of commerce; it prohibits states from treating in-state-wineries differently from out-of-state wineries.
See, e.g., Granholm,
Finally, intervenors argue that
Cherry Hill Vineyard, LLC v. Baldacci,
(2)
New Jersey law also authorizes in-state wineries to bypass wholesalers and *160 sell directly to retailers. This privilege again allows in-state, but not out-of-state, wineries to circumvent portions of the three-tier system. As a result, it, too, is facially discriminatory against interstate commerce.
Contrary to the District Court’s conclusion, the discriminatory character of these provisions would not be cured by allowing out-of-state wineries to become licensed wholesalers.
10
Assuming,
arguendo,
that an out-of-state winery may, under New Jersey law, eliminate the use of third-party wholesalers by purchasing such a license, any winery purchasing a wholesale license would nevertheless, unlike in-state producers, be forced to proceed through each of the tiers of the three-tier system. Moreover, a wholesaling license comes at a higher cost than a winery license, and with a different bundle of privileges — many of which a winery seeking only to sell its own products to retailers would not use. In short, this path is simply an “indirect way of subjecting out-of-state wineries ... to the three-tier system,”
Granholm,
(3)
Neither defendant nor intervenors attempts to save the provisions of the ABC Law allowing in-state wineries to make direct sales to consumers and retailers by arguing that they are necessary to serve some legitimate local purpose. Accordingly, we hold that these portions of the ABC Law violate the dormant Commerce Clause.
B.
As discussed above, N.J. Stat. Ann. § 33:l-2(a) caps the importation of out-of-state wine for personal use at one gallon unless the importing individual secures a special permit. Absent such a permit, the statute also bans the importation of any alcoholic beverages from states that refuse to allow individuals to enter with alcohol from New Jersey. Plaintiffs again argue that these provisions facially discriminate against interstate commerce.
(1)
No party contends that the one-gallon cap on the importation of out-of-state wine is facially non-discriminatory, and that provision does, in fact, treat instate and out-of-state wine differently in a way that harms interstate commerce. Specifically, the requirements that any individual seeking to enter New Jersey with a greater amount of wine (1) apply for a special permit, and (2) pay a fee for the permit, directly burden interstate, but not intrastate, commerce. Moreover, since New Jersey wineries are currently able to sell unlimited quantities of wine to residents, this provision operates to limit the amount of out-of-state, but not in-state, wine that may circumvent the three-tier system. Accordingly, this provision is also subject to strict scrutiny. 11
*161
Defendant nevertheless argues that the permit requirement serves local purposes that would not be as well served by nondiscriminatory legislation. In particular, Fischer adopts the District Court’s conclusion that “the ... special permit serves as a registration mechanism, providing the state the authority to keep track of on-premises interstate sales for the purposes of taxation and, to a much lesser extent, to prohibit illegal activity.”
Freeman v. Fischer,
(2)
The reciprocity provision of § 33:l-2(a) also facially discriminates against interstate commerce. As with the permit fee, the reciprocity requirement prevents certain wine — in this case, wine from specified jurisdictions — from entering the state outside the strictures of the three-tier system, while local winemakers are free to sell as much wine as they can directly to New Jersey residents. Moreover, as the Supreme Court has noted, reciprocity provisions like New Jersey’s “risk[ ] generating the trade rivalries and animosities, the alliances and exclusivity, that the Constitution and, in particular, the Commerce Clause were designed to avoid.”
Granholm,
The District Court nonetheless held that the reciprocity provision is constitutional because defendant interprets it not to apply to wine imported for personal use. “When considering a facial challenge to a state law, ‘a federal court must, of course, consider any limiting construction that a state court or enforcement agency has proffered.’ ”
Brown v. City of Pittsburgh,
[ajlcoholic beverages intended in good faith solely for personal use may be transported, by the owner thereof ... from a point outside this State to the extent of ... one gallon of wine ... within any consecutive period of 24 *162 hours; provided, however, that except pursuant to and within the terms of a license or permit issued by the director, no person shall transport into this State or receive from without this State into this State, alcoholic beverages where the alcoholic beverages are transported or received from a state which prohibits the transportation into that state of alcoholic beverages purchased or otherwise obtained in the State of New Jersey.
N.J. Stat. § 33:1 — 2(a). The reciprocity provision is thus a prohibitory exception from the rule delineating the quantities of alcohol that may otherwise be imported for personal use. As a result, the provision cannot be read to contain an exception allowing importation for personal use, because to imply that exception would read the reciprocity clause out of the statute entirely. We therefore reject defendant’s limiting interpretation and subject the reciprocity provision to strict scrutiny.
As with the provisions regarding sales to consumers and retailers, no party has provided us with any argument that the reciprocity provision is necessary to effectuate some legitimate local interest. We thus hold it unconstitutional as violative of the dormant Commerce Clause.
C.
Finally, plaintiffs seek to invalidate New Jersey’s ban on direct shipments of wine from any winery, whether in-state or out-of-state, to consumers.
12
While plaintiffs concede that this ban is not facially discriminatory, they argue that it is discriminatory in effect. To prevail on this argument, plaintiffs must “show that the challenged state statute has extraterritorial effects that adversely affect economic production (and hence interstate commerce) in other states, thereby forcing ‘producers or consumers in other States [to] surrender whatever competitive advantages they may possess.’ ”
Cloverland II,
In their attempt to meet this burden, plaintiffs note that some wineries sell their goods only by direct shipment. But the choice by certain producers to conduct sales only by direct shipment is irrelevant
*163
to the constitutionality of the ABC Law, because the Commerce Clause does not place New Jersey under an obligation to eater to the preferred marketing practices of out-of-state businesses.
See A.S. Gold-men & Co. v. N.J. Bureau of Secs.,
Plaintiffs also contend that the direct shipment ban disproportionately affects out-of-state wineries because those producers must funnel all of their wine through the three-tier system. But, assuming that this requirement disadvantages out-of-state producers, it is not an effect of the direct-shipment ban — which even-handedly forces all wine sales out of one channel and into other available channels — but by the features of the ABC Law invalidated above, which allow New Jersey wineries to circumvent the three-tier system. This argument therefore also fails to demonstrate that the direct shipment ban is discriminatory in effect.
Finally, plaintiffs contend that many consumers cannot, or will not, undertake to travel to distant locations to purchase wine. Even if true, this fact, standing alone, does not demonstrate that the direct shipment ban harms interstate commerce by privileging in-state producers at the expense of out-of-state wineries. And while several types of evidence could show such an effect, plaintiffs have failed to present any competent evidence that the ban burdens interstate commerce. The Federal Trade Commission report on which they rely,
13
though critical of direct shipment bans, is silent as to the effects of New Jersey law. Plaintiffs also have not produced any other evidence that so much as “a single penny of losses” incurred by any out-of-state producer is “attributable to the allegedly discriminatory” ban.
Baldacci,
In fact, the gravamen of plaintiffs’ argument is not that non-New Jersey wines are excluded from the market, but rather that a subset of those wines, which are produced by small wineries that do not have much volume or perhaps capital, would only be able to enter the New Jersey market via direct shipping, which is prohibited. But, as with wineries that de
*164
liver exclusively by mail order, the fact that consumers cannot obtain a subset of out-of-state wines because of the otherwise-neutral structure of the market and the business plans of the wineries in question does not render New Jersey’s direct-shipment ban constitutionally infirm.
See A.S. Goldmen & Co.,
Because plaintiffs do not argue in the alternative that the direct shipping ban fails the balancing test of
Pike v. Bruce Church, Inc.,
IV.
Having determined that the provisions of the ABC Law (1) allowing in-state wineries to sell directly to consumers and retailers, and (2) limiting the importation of out-of-state wine intended for personal consumption into New Jersey violate the dormant Commerce Clause, we turn to the issue of the proper remedy. The invalid statutory provisions are constitutionally underinclusive, in that their provision of privileges to in-state wineries alone renders them invalid. This deficiency can be remedied in one of two ways — either by “declaring the offending provisions] a nullity and ordering] that [their] benefits not extend to the class that the legislature intended to benefit, or [by] extending] the coverage of the statute to include those who are aggrieved by the exclusion.”
Heckler v. Mathews,
V.
For the foregoing reasons, we (1) affirm the District Court’s determination that the Freemans have standing to sue, (2) vacate the District Court’s invalidation of New Jersey’s fee schedule for retail and wholesale licenses, (3) reverse the District Court’s determination that the direct sales *165 and importation provisions of New Jersey law comport with the dictates of the dormant Commerce Clause, (4) affirm the District Court’s conclusion that New Jersey’s ban on direct shipments of wine is constitutional, and (5) remand for a determination of the proper remedy.
Notes
. The statute also provides that "one salesroom per county may be jointly controlled and operated by at least two plenary or farm winery licensees for the sale of the products of any plenary or farm winery licensee for consumption on or off the premises.” N.J. Stat. § 33:l-10(2a) & (2b). Plaintiffs do not challenge this provision on appeal.
. While the language of the statute sets the fee at $25, see N.J. Stat. § 33:1 — 2(a), defendant’s certification to the District Court indicates that the fee is $50.
. 28 U.S.C. § 1291 provides "[t]he courts of appeals” with jurisdiction over, inter alia, "all final decisions of the district courts of the United States.”
. For example, Edward O’Keefe, Sr., the owner of Chateau Grand Traverste, a Michigan winery, stated the following: “Our winery does not currently have a distributor in New Jersey. If we were to obtain a distributor, we would be forced to give up approximately 40-50% of our profits to the distributor. Our business model is based on both sales out of the tasting room, use of distributors in specific states, and direct shipment. It is our experience that direct sales to the consumer either at the tasting room or through delivery by common carrier is the most profitable to us.” JA 222 (O’Keefe affidavit ¶¶ 9-13) (numbering omitted).
. Defendant and intervenors attempt to resist this conclusion by arguing that the state has never enforced the transportation restrictions when individuals import wine intended for personal use. We reject this argument, because defendant has not presented any official, binding assurance that the statute will not be enforced as written. Moreover, we note that the ABC Law has been repeatedly amended by the legislature without any alteration of the transportation restrictions, a fact which suggests that, whatever defendant's current practice regarding the statute, the New Jersey legislature intends for it to be enforced.
. Intervenors argue that the redressability prong is not met as to the direct shipment ban because all wineries are prohibited from making direct shipments, meaning that invalidating the ban would necessarily entail the creation of new rights. But assuming that plaintiffs are correct in their argument that the direct shipment ban disproportionately affects out-of-state wineries, striking down the ban would do no more than vindicate the well-recognized rule that state laws may not discriminatorily favor intrastate commerce over interstate commerce.
. It is arguable that consumers are also directly regulated by the direct shipment ban, but we will assume, arguendo, that they are not.
. Section 2 of the Twenty-First Amendment provides that ”[t]he transportation or importation into any State, Territory, or possession of the United States for delivery or use therein of intoxicating liquors, in violation of the laws thereof, is hereby prohibited.”
. The District Court partially upheld the direct-sale provisions on the ground that out-of-state wineries could obtain wholesaler licenses that would allow them to sell wine directly to consumers. Both plaintiffs and defendant argue that this interpretation of the ABC Law is flawed, and we agree. In keeping with the three-tier structure, wholesale licenses only allow the licensee to sell “to wholesalers and retailers,” not to consumers. N.J. Stat. § 33:l-ll(2a) & (2b).
. While upholding the provisions allowing in-slate-wineries, but not out-of-state wineries, to sell directly to retailers, the District Court invalidated New Jersey’s fee schedule for retail and wholesale licenses on the ground that wholesale licenses — the only type available to out-of-state wineries — are more expensive. In light of our conclusion that the relevant portions of the statute (§ 33:l-10(2a) and (2b)) are not saved by the ability of out-of-state wineries to obtain wholesale licenses, we need not reach this issue.
. Our holding in this regard is not contrary to the Fourth Circuit’s analysis in
Brooks v. Vassar,
. In their reply brief, plaintiffs argue that the ban only applies to out-of-state wineries, because NJ. Stat. § 33:1-28 provides that "[(licensees ... may transport alcoholic beverages in their own vehicles, solely, however, for their own respective business in connection with and as defined in their respective licenses, without possessing a transportation license.” New Jersey winery licenses, however, do not allow the licensees to transport wine to consumers. As discussed above, the plenary winery license permits sales to consumers only “on the licensed premises of the winery for consumption on or off the premises” and "in six salesrooms apart from the winery premises for consumption on or off the premises." Id. § 33:l-10(2a). The language of the farm winery provision is slightly different; it allows sales "at retail to consumers for consumption on or off the licensed premises” and "in six salesrooms apart from the winery premises for consumption on or off tire premises.” Id. § 33:l-10(2b). Plaintiffs argue that the first of these phrases allows the shipment of wine to consumers— essentially reading "on or off the premises” to apply to the location of the sale, not the location of the consumption. But that reading ignores the parallel use of "on or off the premises” to apply to consumption in both the plenary license provision and the salesroom portion of the farm winery license language. Moreover, if a farm winery could sell "at retail to consumers” anywhere, the separate language allowing sales at six salesrooms across the state would be surplusage. Accordingly, although the language of the farm and plenary winery license provisions differs slightly, we interpret the two types of licenses as providing identical privileges concerning direct sales to consumers.
. The Report, "Possible Anticompetitive Barriers to E-Commerce: Wine,” is available at http://www.ftc.gov/os/2003/07/winereport2. pdf (last visited July 15, 2010).
. We note that the Sixth Circuit, in
Cherry Hill Vineyards, LLC v. Lilly,
