OPINION
FrеecycleSunnyvale (“FS”) is a member group of The Freecyele Network (“TFN”), an organization devoted to facilitating the recycling of goods. FS filed a declaratory action against TFN arising from a trademark licensing dispute, alleging noninfringement of TFN’s trademarks and tortious interference with FS’s business relations. FS moved for partial sum
I
A
In March 2003, Deron Beal (“Beal”) founded TFN, an umbrella non-profit Arizona corporation dedicated to “freecycling.” The term “freecycling” combines the words “free” and “recycling” and refers to the practice of giving an unwanted item to a stranger so that it can continue to be used for its intended purpose, rather than disposing of it. 2 As practiced by TFN, freecycling is primarily a local activity conducted by means of internet groups, which are created by volunteers through online service providers like Yahoo! Groups and Google Groups. 3 Although not required to do so, most TFN member groups use Yahoo! Groups as а forum for members to coordinate their freecycling activities. TFN also maintains its own website, www.freecycle.org, which provides a directory of member groups as well as resources for volunteers to create new groups. The website also includes a section devoted to etiquette guidelines.
TFN asserts that it maintains a “Free-cycle Ethos” — a democratic leadership structure, in which decisions are made through a process of surveys and discussions among volunteer moderators. Local volunteer moderators are responsible for enforcing TFN’s rules and policies, but the moderators have flexibility in enforcement depending on the moderators’ assessment of their local communities.
Since May 2003, TFN has been using three trademarks, FREECYCLE, THE
Lisanne Abraham (“Abraham”) founded FS on October 7, 2003, in Sunnyvale, California, without TFN’s knowledge or involvement. She established the group by entering into a service contract with Yahoo! Groups and becoming the group’s moderator. Upon establishing FS, Abraham adapted etiquette guidelines and instructions for how to use FS from either TFN’s or one of TFN’s member group’s website. On October 7, 2003, Abraham emailed Beal directly asking for a logo for FS, and thеy spoke over the phone within days of the email communication. After the phone conversation, Beal emailed Abraham on October 9, 2003, stating: ‘You can get the neutral logo from www. freecycle.org, just don’t use it for commercial purposes or you [sic] maybe Mark or Albert can help you to do your own fancy schmancy logo!” 4 This email is the only record of a direct communication between FS and TFN regarding the use of any of the trademarks.
Between October 7, 2003, and October 9, 2003, FS was added to TFN’s list of online freecyeling grouрs displayed on TFN’s website. Then, on October 9, 2003, Abraham received an email from Beal addressed to nineteen moderators of new freecycle Yahoo! Groups which, among other things, welcomed them to TFN. The email did not discuss or include any restrictions or guidance on the use of TFN’s trademarks. On October 13, 2003, Abraham received another email from TFN, this time an invitation to join the “freecyelemodsquad” Yahoo! Group (“modsquad group”), an informal discussion forum exclusively for the moderators of freecycle Yahoo! Groups to sharе ideas.
Before 2004, TFN had only a few suggested guidelines in the etiquette section of its website, including a “Keep it Free” rule. Then, on January 4, 2004, Beal sent an email to the modsquad group, asking whether TFN should also limit listed items to those that were legal. Ultimately, Beal proposed the adoption of a “Keep it Free, Legal & Appropriate for All Ages” rule and asked “that all moderators vote on whether they feel this is the one rule that should apply to ALL local groups or not.” Between January 4 and January 11, 2004, a majority of the modsquad group voted to require all local groups to adopt the rule and, on January 11, Beal informed the group that “I’m glad to say ... we now have one true guiding principle.” Although the moderators adopted the “Keep it Free, Legal & Appropriate for All Ages” rule, following its adoption, they frequently discussed what the actual meaning of the rule was and, ultimately, its definition and enforcement varied from group to group.
Although the underlying reason is not evident from the record or the parties’ briefs, on November 1 and November 14, 2005, TFN sent emails to FS ordering the group to cease and desist using the Free-cycle name and logo and threatening to
B
On January 18, 2006, FS filed a declaratory judgment action against TFN in thе U.S. District Court for the Northern District of California, alleging noninfringement of TFN’s trademarks and tortious interference with FS’s business relations. TFN brought counterclaims for trademark infringement and unfair competition under the Lanham Act and California Business and Professions Code section 17200.
FS then moved for summary judgment on the issue of whether its naked licensing defense to trademark infringement allowed it to avoid a finding of infringement as a matter of law. FS argued that TFN had abandoned its trademarks because it engaged in naked licensing when it granted FS the right to use the trademarks without either (1) thе right to control or (2) the exercise of actual control over FS’s activities. On March 13, 2008, the district court granted summary judgment in favor of FS, holding that TFN engaged in naked licensing and therefore abandoned its rights to the trademarks. The parties stipulated to dismiss the remaining claims, and final judgment was entered on May 20, 2008. TFN thereafter timely filed its appeal.
II
We review de novo a grant of partial summary judgment.
Lawrence v. Dep’t of Interior,
In ruling on a motion for summary judgment, our inquiry “necessarily implicates the substantive evidentiary standard of proof that would apply at the trial on the merits.”
Id.
at 252,
We have yet to determine, however, whether this high standard of proof requires “clear and convincing” evidence or a “preponderance of the evidence.”
See Electro Source, LLC v. Brandess-Kalt-Aetna Group, Inc.,
A review of our sister circuits’ decisions reveals that only two circuits have considered which standard to apply, with one reserving the issue and the other adopting a preponderance of the evidence standard.
See Cumulus Media, Inc. v. Clear Channel Common’s, Inc.,
Here, we need not decide which standard of proof applies because, even applying the higher standard of proof — cleаr and convincing — and viewing the evidence in the light most favorable to TFN as the non-moving party, FS has demonstrated that TFN engaged in naked licensing and consequently abandoned the trademarks.
Ill
An introduction to “naked licensing” of trademarks is in order, as this issue has seldom arisen in this circuit or in our sister circuits. Our only discussion of this subject is in
Barcamerica,
As a general matter, trademark owners have a duty to control the quality of their trademarks. McCarthy § 18:48. “It is well-established that ‘[a] trademark owner may grant a license and remain protected provided quality control of the goods and services sold under the trademark by the licensee is maintained.’ ”
Barcamerica,
“Naked licensing” occurs when the licensor “fails to exercise adequate quality control over the licensee.”
Id.
at 596. Naked licensing may result in the trademark’s ceasing to function as a symbol of quality and a controlled source.
Id.
(citing McCarthy § 18:48). We have previously
A
At issue here is whether there is clear and convincing evidence, viewed in the light most favorable to TFN, that TFN allowed FS to use the trademarks with so few restrictions as tо compel a finding that TFN engaged in naked licensing and abandoned the trademarks. TFN contends that disputed issues of material fact remain as to whether TFN’s quality control standards, during the relevant time period, were sufficient. Although TFN concedes that it did not have an express license agreement, it alleges that a reasonable jury could find that it had adequate quality control measures in place when FS was authorized to use the trademarks, making summary judgment inappropriate.
1
When deciding summary judgment on claims of naked licensing, we first determine whether the license contained an express contractual right to inspect and supervise the licensee’s operations.
See Barcamerica,
TFN concedes that it did not have an express license agreement with FS regarding FS’s use of the trademarks. Without an express license agreement, TFN necessarily lacks express contractual rights to inspect and supervise FS. However, TFN argues that the October 9, 2003 email, in which Beal advised Abraham that: “You can get the neutral logo from www. freecycle.org, just don’t use it for commercial purposesreflects an implied license. Emphasis added.
Even assuming that Beal’s emailed admonition to Abraham not to use the trademarks for commercial purposes constitutes an implied licensing agreement, it contained no express contractual right to inspect or supervise FS’s services and no ability to terminate FS’s license if FS used the trademarks for commercial purposes.
See Barcamerica,
2
TFN next contends that, despite its lack of an express contractual
right to
control quality, a material issue of fact remains as to whether TFN maintained
actual
control over its member groups’ services and use of the trademarks when FS was granted use of the trademarks in October 2003. “The lack of an express contract right to inspect and supervise a licensee’s operations is not conclusive evidence of lack of control.”
Barcamerica,
TFN asserts that it exercised actual control over the trademarks because it had several quality control standards in place, specifically: (1) the “Keep it Free, Legal, and Appropriate for all Ages” standard and TFN’s incorporation of the Yahoo! Groups’ service terms; (2) the non-commercial services requirement (expressed in Beal’s October 9, 2003 email); (3) the etiquette guidelines listed on TFN’s website; and (4) TFN’s “Freecycle Ethos” which, TFN contends, establishes policies and procedures for member groups, even if local member groups are permitted flexibility in how to apply those policies and procedures. In addition, TFN cites
Birthright v. Birthright, Inc.,
First, we disagree with TFN’s contentions that the “Keep it Free, Legal, and Appropriate for all Ages” standard and its incorporation of the Yahoo! Groups’ service terms constituted actual controls over its member grouрs. 6 The undisputed evidence showed that TFN’s licensees were not required to adopt the “Keep it Free, Legal, and Appropriate for all Ages” standard, nor was it uniformly applied or interpreted by the local groups. Similarly, FS was not required to use Yahoo! Groups and was not asked to agree to the Yahoo! Groups’ service terms as a condition of using TFN’s trademarks. Moreover, the Yahoo! Groups’ service terms, which regulate generic online activity like sending spam messages and prohibiting harassment, cannot be considered quality controls over TFN’s member groups’ services and use of the trademarks. The service terms apply to every Yahoo! Group, and do not control the quality of the freecycling services that TFN’s member groups provide. Thus, the “Keep it Free, Legal and Appropriate for All Ages” standard and the Yahoo! Groups’ service terms were not quality controls over FS’s use of the trademarks.
Second, we conclude that TFN’s non-commercial requirement says nothing about the
quality
of the services provided by member groups and thereforе does not establish a control requiring member groups to maintain consistent quality. Thus, it is not an actual control in the trademark context. Third, because member groups may freely adopt and adapt TFN’s listed rules of etiquette and because of the voluntary and amorphous nature of these rules, they cannot be considered an actual control. For example, FS modified the etiquette that was listed on TFN’s website and TFN never required FS to conform to TFN’s rules of
Even assuming that TFN’s asserted quality control standards actually relate to the quality of its member groups’ services, they were not adequate quality controls because they were not enforced and were not effective in maintaining the consistency of the trademarks. Indeed, TFN’s alleged quality controls fall short of the supervision and control deemed inadequate in other cases in whiсh summary judgment on naked licensing has been granted to the licensee.
See, e.g., Barcamerica,
Moreover, even if we were inclined to accept the premise allegedly set forth in
Birthright,
that loosely organized nonprofits that share common goals are subject to less stringent quality control requirements for trademark purposes, the result would be the same. In
Birthright,
the court held that the license was not naked because the licensor “monitored and controlled” its licensees’ use of the trаdemarks.
3
TFN contends that even if it did not exercise actual control, it justifiably relied on its member groups’ quality control measures. Although “courts have upheld licensing agreеments where the licensor is familiar with and relies upon the licensee’s own efforts to control quality,”
Barcamerica,
Furthermore, we have held that, while reliance on a licensee’s own quality control efforts is a relevant factor, such reliance is
not alone sufficient
to show that a naked license has not been granted.
7
See Transgo, Inc. v. Ajac Transmission Parts Corp.,
B
TFN’s three remaining arguments also fail to raise a material issue of fact that precludes a grant summary of judgment for FS. First, TFN asserts that it should be subject to a lesser level of quality control standard because its services are not dangerous to the public and the public expects local variation in services so the probability of deception is low. We have stated that the “standard of quality control and the degree of necessary inspection and policing by the licensor will vary.”
Barcamerica,
TFN’s remaining two arguments — (1) that FS must show both naked licensing
and
a loss of trademark significance, and (2) that FS is estopped from supporting its naked licensing defense with evidence that demonstrates that TFN did not adequately control the services offered by FS when using the trademarks — are both raised for the first time on appeal, so we decline to reach them.
See United States v. Robertson,
IV
We determine, viewing the record in the light most favorable to TFN, that TFN (1) did not retain express contractual control over FS’s quality control measures, (2) did not have actual control over FS’s quality control measures, and (3) was unreasonable in relying on FS’s quality control measures. Therefore, we conclude that TFN engaged in naked licensing and consequently abandoned the trademarks. The district court’s grant of summary judgment in favor of FS and against TFN is AFFIRMED.
Notes
. Naked licensing occurs when a licensor does not exercise adequаte quality control over its licensee’s use of a licensed trademark such that the trademark may no longer represent the quality of the product or service the consumer has come to expect.
See Barcamerica Int'l USA Trust v. Tyfield Importers, Inc.,
. Beal did not coin the word "freecycle” and TFN is not the first organization to promote freecycling.
. In general, online discussion groups such as Yahoo! Groups and Google Groups allow individuals with a shared common interest to communicate by means of posting messages to the particulаr group’s online forum. Such groups may be subject to terms and conditions of the service provider. In addition, discussion groups often have volunteer group moderators who monitor the discussions, and each group may adopt and enforce rules and regulations (e.g., discussion etiquette) separate from whatever terms the online service provider imposes.
. Mark Messinger is the moderator for the Olympia, Washington, freecycle group. He helped Abraham fashion a unique freecycle logo for Sunnyvale. Albert Kaufman appаrently introduced Abraham to freecyeling.
. Citing,
inter alia, Mathy v. Republic Metalware Co.,
. Notably, Beal did not proposе, and the modsquad did not adopt, this standard until January 2004, more than three months after Abraham founded FS in October 2003. The only standard listed in TFN’s etiquette section on its website in 2003 was "Keep it Free,” but there was no requirement that member groups adopt this standard. Similarly, TFN’s incorporation of the Yahoo! Groups’ service terms was not done until after FS was given use of the trademarks in October 2003. Because we hold that TFN did not exercise actual control no matter what time period is considered, we do not address whether actual supervision would be sufficient if it starts at some point after the granting of a license to use a trademark.
. Other circuits have also relied on the licensor's confidence in the licensee only where there were additional indicia of control.
See, e.g., Stanfield,
