Rossi Foti (“Foti”) and David Larsen (“Larsen”) regularly picket and leaflet on a public sidewalk in the City of Menlo Park (“City”) in front of a Planned Parenthood facility. They challenge the constitutionality of Menlo Park Ordinance No. 877, which regulates picketing, leafletting, and posting or displaying signs on public property. The district court denied their motion for a preliminary injunction, and this appeal followed. We have jurisdiction under 28 U.S.C. § 1292(a)(1), and we reverse in part and affirm in part.
BACKGROUND
Foti and Larsen carry out their picketing on a public sidewalk in Menlo Park several times a week. The sidewalk borders a four-lane arterial roadway that accommodates approximately 23,000 cars per day. When Foti and Larsen first began their protest, they carried signs as large as three feet by five feet. Some of these signs bore pictures of aborted fetuses; others displayed anti-abortion messages. In addition to carrying these signs, Foti and Larsen also placed numerous signs around a public bus stop bench and attached as many as fourteen signs on Foti’s car, which was legally parked in the street. Foti and Larsen’s other activities included leafletting and discussing abortion issues with passersby.
In response to numerous citizen complaints about these protests, the City adopted Emergency Ordinance No. 876 and its successor Ordinance No. 877.
Foti and Larsen have continued their protests, mostly in compliance with the ordinance. They have also added crosses, American flags, and plastic babies to their demonstrations — props which the City concedes do not violate the ordinance. Foti was cited under the emergency ordinance for carrying a sign larger than three square feet, and his sign was confiscated. Foti also alleges that a police officer threatened to confiscate Foti’s car if he placed any signs on it at the protest site.
Foti and Larsen filed this civil rights action, seeking declaratory and injunctive relief and alleging that the ordinance violated their free speech rights “on-its-face” and “as-applied.”
ANALYSIS
To succeed on this interlocutory appeal, Foti and Larsen must show a likelihood of success on the merits and the possibility of irreparable injury if denied the injunction or the existence of serious questions going to the merits and the balance of hardships tipping in their favor. See Gilder v. PGA Tour,
A
At the outset, we address some apparent confusion regarding the meaning of a “facial” and an “as-applied” constitutional challenge. An ordinance may be facially unconstitutional in one of two ways: “either [ ] it is unconstitutional in every conceivable application, or [ ] it seeks to prohibit such a broad range of protected conduct that it is unconstitutionally overbroad.” • See Members of City Council v. Taxpayers for Vincent,
An as-applied challenge contends that the law is unconstitutional as applied to the litigant’s particular speech activity, even though the law may be capable of valid application to others. See id. at 803 & n. 22,
Here, Foti and Larsen bring the first type of facial challenge — any enforcement of the ordinance creates an unacceptable risk of the suppression of ideas — and an as-applied challenge to Ordinance No. 877. Inadequate evidence of the City’s alleged discriminatory enforcement of the ordinance does not defeat their as-applied challenge. Thus, we consider both the facial constitutionality of the ordinance as well as its constitutionality as applied to their activities.
B
Public streets and sidewalks are “the archeiype of a traditional public forum.” Frisby v. Schultz,
For the State to enforce a content-based exclusion it must show that its regulation is necessary to serve a compelling state interest and that it is narrowly drawn to achieve that end. The State may also enforce regulations of time, place, and manner of expression which are content-neutral, are narrowly tailored to serve a significant government interest, and leave open ample alternative channels' of communication.
It is undisputed that Foti and Larsen’s speech activity is constitutionally protected. See Frisby,
1
“As a general rule, laws that by ’ their terms distinguish favored speech from disfavored speech on the basis of the ideas or views expressed are content based.” Turner Broad. Sys. v. F.C.C.,
Here, the . exemptions for “open house” real estate signs and safety, traffic, and public informational signs are content-based. See Menlo Park Municipal Code §§ 8.44.020(3)(e), (e). To enforce the ordinance, a law enforcement officer must “examine the content of ... signs to determine whether the exemption applies.” Desert Outdoor Advertising v. City of Moreno Valley,
The City attempts to distinguish Desert Outdoor Advertising and National Advertising by arguing that Menlo Park’s ordinance applies only to public property while the ordinances at issue in those cases regulated billboards on public and private property. We determine, however, whether a regulation is content-based or content-neutral in the first instance, without regard to the scope of the statute. Menlo Park’s exemptions for open house signs and safety, traffic, and public informational signs are content-based because a law enforcement officer must read a sign’s message to determine if the sign is exempted from the ordinance:
Cities do “have a substantial interest in protecting the aesthetic appearance of their communities by avoiding visual clutter ... [and] in assuring safe and convenient circulation on their streets.” See One World One Family Now v. City and County of Honolulu,
2
Like the district court, we are troubled by the wholesale exemption for government speech. See Menlo Park Municipal Code § 8.44.020(3)(d). The district court asked for additional briefing on whether this exemption was content-based under a First Amendment analysis or speaker-based under an Equal Protection analysis. Specifically, the district court questioned whether Police Dept. of City of Chicago v. Mosley,
3
A speech restriction is content-neutral if it is “justified without reference to the content of the regulated speech.” Clark v. Community for Creative Non-Violence,
The exemption pertaining to signs on vehicles is, quite frankly, somewhat odd. See Menlo Park Municipal Code § 8.44.020(3)(b). The ordinance exempts from the ban those signs on vehicles “provided [t]he vehicle is not parked in order to ... attract the attention of the public _” (emphasis in original). This exception-within-an-exeeption really means that the ordinance prohibits signs on vehicles that are parked to attract attention. For our purposes, we will consider this “exemption” a ban.
Even odder is the target of this ban. The ordinance does not prohibit signs on parked vehicles; it does not even prohibit signs on parked vehicles that were placed on the car to attract attention. Rather, the target of the ban appears to be the driver’s subjective intent. If the driver intends to demonstrate or attract attention with a sign when parking a vehicle, the sign is banned. If the driver intends to demonstrate or attract attention with a sign when placing the sign on a vehicle but not when parking, the sign is permitted. Thus, to enforce the ordinance, a Menlo Park law enforcement officer must decipher the driver’s subjective intent to communicate from the positioning of tires and the chosen parking spot.
Although creative, this ban runs afoul of the First Amendment in two important respects. First, it is unconstitutionally vague.
Menlo Park’s ban falls squarely into that class of statutes that “impermissibly delegates basic policy matters to police[ ] ... for resolution on an ad hoc and subjective basis, with the attendant dangers of arbitrary and discriminatory application.” Grayned,
The City argues that, in fulfilling our duty to fairly interpret a statute in a manner that renders it constitutionally valid, we should read the ordinance to apply only to “temporary” signs. See Outdoor Sys., Inc. v. City of Mesa,
Although we must consider' the City’s limiting construction of the ordinance, we are not required to insert missing terms into the statute or adopt an interpretation precluded by the plain language of the ordinance. See National Advertising,
Menlo Park’s ban on signs on parked ears offends the First Amendment in a second fundamental way. As the City has continuously stressed, the ban only applies to those signs on parked cars designed to function as a billboard. It does not apply to signs on parked cars when there is no intent to use the vehicle as a billboard. The ordinance thus bans purposeful speech and permits incidental speech.
This reasoning turns the First Amendment on its head. It is well-established that the First Amendment affords the greatest protection to purposeful speech while allowing more regulation of incidental speech. Compare United States v. O’Brien,
Also, “[exemptions from an otherwise legitimate regulation of a medium of speech may be noteworthy for a reason quite apart from the risks of viewpoint and content discrimination: they may diminish the credibili
4
The ordinance’s content-neutral regulation of picketing controls the size and number of signs and manner of picketing. See Menlo Park Municipal Code § 8.44.020(3)(f). The City asserts that the regulation is designed to advance the City’s interests in keeping sidewalks clear and preventing visual clutter. Foti and Larsen, arguing that such interests are not valid reasons to justify restrictions on picketing on public sidewalks, would have us hold the regulation of picketing to a higher standard than other forms of expressive conduct.
We decline to craft such a standard. “[Picketing and parading ... is subject to regulation even though intertwined with expression and association.” Cox v. Louisiana,
First, we address the ordinance’s restriction on the size and number of signs carried by a picketer. We have upheld restrictions on the size and aggregate area of signs posted on private property based on a city’s interests in aesthetics. See Verrilli v. City of Concord,
Picketers generally use a public sidewalk to conduct their protest. At the same time,
At this early stage in the litigation, we find that the City’s picketing regulation is narrowly tailored. The City’s restrictions on the size and number of signs serve the City’s interest in traffic safety, which “would be achieved less effectively absent the regulation.” Ward v. Bock Against Racism,
Menlo Park’s regulation also leaves open ample alternative channels of communication. Foti and Larsen could convey their message through leafletting or sidewalk speeches. They are free to continue their picketing, which offers unique advantages to other forms of communication: immediate recognition by pedestrians and drivers, focused message delivery, and minimal expense. See Baldwin,
Foti and Larsen argue they have a First Amendment right “not only to advocate their cause but also to select what they believe to the most effective means for so doing.” Meyer,
In Meyer, the Supreme Court found that a prohibition against paying circulators of initiative petitions violated the First Amendment. The state statute restricted access to the circulators’ chosen avenue of speech — direct one-on-one communication. See id. Likewise, the First Amendment protects Foti and Larsen’s right to choose a particular means or avenue of speech — picketing — to advocate their cause in lieu of other avenues. This is not the same as saying that Foti and Larsen have a First Amendment right to dictate the manner in which they convey their- message within their chosen avenue. Government may regulate the man
Regulations of the size and number of picket signs are permissible as long as they are “not so restrictive as to foreclose an effective exercise of First Amendment rights.” Verrilli,
The second part of the ordinance requiring a picketer to actually move while holding a sign is unconstitutional because it is not narrowly tailored to the City’s interest. The City argues that the “actually moving” requirement furthers its interest in the free flow of pedestrian traffic on public sidewalks.
The City seeks to prevent permanent encampments on sidewalks that block pedestrian traffic and intimidate passersby — a legitimate objective that could be achieved through the normal application of its police powers without burdening the manner of picketing. If a picketer obstructs pedestrians from using the sidewalk, he may be cited under another provision of the existing ordinance.
The City cites Frisby to support its movement requirement as a reasonable manner restriction on speech. In Frisby, the Supreme Court held that a ban on focused or targeted picketing in a residential area was facially constitutional.
C
As we have decided that Foti and Larsen have demonstrated probable success on the merits of some of their civil rights claims, we must consider whether they have demonstrated the possibility of irreparable harm. See Gilder,
CONCLUSION
Accordingly, we remand to the district court with instructions that it either: (a) issue a preliminary injunction against the enforcement of Menlo Park Municipal Code § 8.44.020(3), except as to’§§ 8.44.020(3)(d) and (f)(1), or (b) preliminarily enjoin the enforcement of Menlo Park Ordinance No. 877 in its entirety until and unless the City amends the ordinance to comply with the contents of this opinion. The district court may grant Plaintiffs leave' to amend their complaint to challenge amended Ordinance No. 877. On remand, the City may defend this ordinance, or any amendment made thereto in compliance with this opinion, by explaining why it could not achieve its legitimate interests through the normal application of its police powers or may abandon the ordinance in favor of other narrowly-tailored ordinances that further its interests.
REVERSED IN PART AND REMANDED WITH INSTRUCTIONS; AFFIRMED IN PART. Each party to bear its own costs.
Notes
. There is no doubt that the City passed these ordinances in response to Foti and Larsen's activities or that the City specifically sought to restrict their protests. Section 1 of the emergency ordinance states:
Certain individuals have been causing a disturbance and creating a disruption of the public peace and health and safely within the City of Menlo Park by demonstrating in front of a facility with very large graphic signs that ... have interfered with the use of the side walk, bus stop, and pedestrian and vehicular traffic.
Whether the statute was based on an "alleged illicit legislative motive,” however, does not affect our determination of whether the statute was enacted to suppress the content of speech or just its secondary effects. See City of Renton v. Playtime Theatres, Inc.,
. Section 844.030(1) states:
No sign may be posted, attached, painted, marked or written on, or otherwise affixed to or placed upon public property or displayed in the public right-of-way. As used herein, "public property” includes, but is not limited to: highways, streets, roadways, crosswalks, curbs, curbstones, sidewalks, utility poles or boxes, hydrants, street lights, public buildings and structures, parks, recreation areas or other landscaped grounds owned or maintained by a public agency.
. Section 8.44.020(3) provides:
Nothing in this chapter shall apply to:
(b) Signs on vehicles of any kind, provided:
(1) The vehicle is not parked in order to display, demonstrate, advertise, or attract the attention of the public, and
(2) Such signs are not otherwise in violation of California Vehicle Code § 26708.
(c) Two temporary "open house” real estate signs, each not exceeding four square feet in area, referring to any one open house event.
(d) Signs installed, maintained, erected or placed on public property by government entities.
(e) Safety, traffic, or other public informational signals, signs, banners or notices erected or maintained by a public officer or employee in performance of a public duty or by a contractor, utility company or other persons responsible for public safety, peace and welfare.
(f) A single sign carried by an otherwise lawfully present person, provided:
(1) The sign being carried does not exceed three square feet in area, and
(2) The person carrying such a sign is actually moving, and not remaining stationed in one position.
.The First Amendment provides: “Congress shall make no law ... abridging the freedom of speech....” The Fourteenth Amendment makes this limitation applicable to the States, see Gitlow v. New York,
. Menlo Park’s ordinance bans signs on all public property. Parks are quintessential public fora, see Hague v. Committee for Indus. Organization,
. Other forms of expressive conduct not at issue in Foti and Larsen’s as-applied challenge are . implicated in their facial challenge to the ordinance. Expressive conduct like marching in a parade is constitutionally protected speech. See Hurley v. Irish-American Gay, Lesbian and Bisexual Group of Boston,
. In City of Ladue v. Gilleo,
[I]t is quite true that regulations are occasionally struck down because of their content-based nature, even though common sense may suggest that they are entirely reasonable. The content distinctions present in this ordinance may, to some, be a good example of this. But though our rule has flaws, it has substantial merit as well_ [I]t reflects important insights into the meaning of the free speech principle — for instance, that content-based speech restrictions are especially likely to be improper attempts' to value some forms of speech over others, or are particularly suscep-*637 tibie to being used by the government to distort public debate.
Id. at 60,
Although Menlo Park's exemptions for open house signs and safety, traffic, and informational signs seem innocuous, we base our content-based determination on whether the ordinance singles out certain speech for differential treatment based on the idea expressed. The reasonableness, harmlessness, or worthiness of the idea is irrelevant. See Hurley,
. It would be difficult to list all the reported cases in which the government sought to justify its ban on expression with the interests of aesthetics and traffic safety. Here are just a few: City of Ladue,
We are mindful of Justice Brennan's concern that ”[t]he asserted interest in aesthetics may be only a facade for content-based suppression.” Vincent,
. The district court also ruled that its order did not preclude Foti and Larsen from renewing their arguments in a summary judgment motion or at trial.
. Contrary to the City’s assertion at oral argument, we are not confined to examining the vagueness of the ordinance only as applied to Foti and Larsen’s activities. A facial challenge is permissible when the statute in question clearly implicates free speech rights. See United States v. Wunsch,
. Notably, the only reported accident causally related to Foti and Larsen’s picketing activities occurred after the ordinance was passed. A driver noticed that Foti’s station wagon, parked in front of the clinic, was decorated “with various objects, including an American flag, and what I believed to be a sign or poster." The driver admits that she took her eyes off the road, "turned back” to look at the station wagon, and then rear-ended a truck in front of her.
It does not appear that the City can blame the sign, instead of the flag, for creating a distraction for the driver. And obviously, reasonable driving care could have prevented this accident.
. Although Menlo Park's regulation is constitutional as applied to Foti and Larsen’s activities, we are not convinced that the restriction could pass constitutional muster in a different as-applied challenge. For example, the restrictions on the size and number of signs also apply to those persons carrying signs in a park or during a parade, areas in which the City's interest in traffic safety are more questionable.
. The City does not justify this provision by proffering its interest in aesthetics, and logically so — it is difficult to imagine how this provision reduces visual blight.
. The nonsense of this distinction is demonstrated by a declaration of the City’s police commander: I have informed Rossi Foti and David Larsen that if they kneel and pray in the sidewalk while holding a cross with a sign attached to the cross that they will be in violation of [the ordinances]. I have also informed [Plaintiffs] that they may kneel and pray with the cross and/or the American flag as long as they are not displaying a sign while participating in those activities.
."No sign shall be posted at a location which obstructs or interferes with, or poses the threat of obstructing or interfering with, vehicular or pedestrian travel.” Menlo Park Municipal Code § 8.44.030(3). Presumably, the City could draft a parallel provision to apply to picket signs.
