MEMORANDUM OPINION AND ORDER
Plaintiff John Ford is the administrator of the estate of Charles M. Jayne (“Jayne”). Jayne was killed in an accident in Floyd County, Indiana,' apparently caused by the driver of another car, Carla Burkhead. At the time of the accident, Burkhead was returning from Caesars Indiana casino. Ford has filed a wrongful death lawsuit against Caesars Riverboat Casino LLC, the operator of that casino, alleging that Caesars contributed to the accident by serving Burkhead while she was intoxicated. Caesars has now filed this motion to dismiss for lack of personal jurisdiction. For the following reasons, the Court will deny that motion.
I.
On September 8, 2004, Burkhead was driving home from Caesars Indiana when she crossed the center line of State Road 111 and hit the car of Charles Jayne. Jayne sustained fatal injuries as a result of the accident. It is uncontroverted that Burkhead was intoxicated at the time of the accident, and that she had been drinking at Caesars Indiana prior to the accident. Ford filed this suit, alleging that Caesars served Burkhead alcohol when its employees knew or should have known that she was actually or apparently under the influence of alcohol and knew there was a reasonable- likelihood that upon leaving the casino she would operate a motor vehicle. Burkhead pled guilty in state court to the felony of driving while intoxicated and is serving a four year sentence. Burkhead and Jayne are both Kentucky residents.
Some part of Caesars’ business is undeniably connected to and carried out in Kentucky. As Plaintiffs discovery has demonstrated, a large portion of Caesars’ revenue comes from Kentucky. Various studies and reports have concluded that somewhere around fifty percent of Caesars’ customers are from Kentucky. During discovery, Caesars provided forty-three pages of newspaper and billboard ads that appeared in Kentucky during the year leading up to the accident. The advertisements provided are not “exhaustive” and clearly Caesars has undertaken a comprehensive advertising campaign in Kentucky. Caesars earned at least $109 million from Kentucky residents in 2000, demonstrating the financial significance of Kentucky residents to Caesars.
Caesars is also active in Kentucky as sponsor of events and donor of charitable
In June 2006, Caesars filed a motion to dismiss for lack of personal jurisdiction. The Court has allowed limited discovery on the issue of personal jurisdiction to be conducted. This issue is now fully briefed.
II.
Traditionally, when evaluating questions of personal jurisdiction, a federal court must apply the long-arm statute of the state in which it sits, then evaluate the case under the limits of the Due Process Clause. The plaintiff has the burden of establishing personal jurisdiction.
See Welsh v. Gibbs,
There are several possible means by which this Court could assert personal jurisdiction over the Defendant. The Sixth Circuit has discussed the two alternatives in some detail:
In analyzing the due-process limits of personal jurisdiction, a distinction is made between “general” jurisdiction and “specific” jurisdiction. See, e.g., Burger King Corp. v. Rudzewicz,471 U.S. 462 , 472 & 473 n. 15,105 S.Ct. 2174 ,85 L.Ed.2d 528 (1985). In a case of general jurisdiction, a defendant’s contacts with the forum state are of such a “continuous and systematic” nature that the state may exercise personal jurisdiction over the defendant even if the action is unrelated to the defendant’s contacts with the state. See, e.g., Perkins v. Benguet Consolidated Mining Co.,342 U.S. 437 ,72 S.Ct. 413 ,96 L.Ed. 485 (1952). In a specific jurisdiction case, “a State exercises personal jurisdiction over a defendant in a suit arising out of or related to the defendant’s contacts with the forum.” Helicopteros Nacionales de Colombia, S.A. v. Hall,466 U.S. 408 , 414 n. 8,104 S.Ct. 1868 ,80 L.Ed.2d 404 (1984).
Third Nat’l Bank in Nashville v. WEDGE Group, Inc.,
The second way the Court could assert personal jurisdiction is via specific jurisdiction. Under the applicable portion of Kentucky’s long-arm statute, a court “may exercise personal jurisdiction over a person who acts directly ... as to a claim arising from the person’s ... [transacting any business in this Commonwealth.” KRS § 454.210(2)(a)(l). The question, therefore, is whether Caesars transacts any business in the Commonwealth and whether Plaintiffs claim “arises” from that transaction. There is little question that Caesars transacts business in Kentucky. True, no Kentucky court has ruled one way or the other whether advertising alone would constitute transacting business in the state. However, the wide expanse of Caesars’ activities in Kentucky—including but going beyond purely advertising—is strong evidence, that the company does “transact business” in the state. The next question, therefore, is whether this claim “arises”, from Defendant’s transacting business in Kentucky. This inquiry is identical to that presented by the Due Process Clause’s “minimum contacts” analysis, so the Court will now turn to that inquiry.
For the Court to assert personal jurisdiction over a non-resident defendant while comporting with the requirements of the Due Process Clause, the defendant must have “minimum contacts” with the forum “such that maintenance of the suit does not offend traditional notions of fair play and substantial justice.”
Int’l Shoe v. Washington,
First, the defendant must purposefully avail himself of the privilege of acting in . the forum state or causing a consequence in the forum state. Second, the cause of action must arise from the defendant’s activities there. Finally, the acts of the defendant or consequences caused by the defendant must have a substantial enough connection with the forum state to make the exercise of jurisdiction over the defendant reasonable.
Southern Mach. Co. v. Mohasco Indus., Inc.,
The second prong, like the second prong of the relevant portion of Kentucky’s long-arm statute, asks whether the cause of action arises from the defendant’s contacts in this state. This case is not a situation where two patrons came to Caesars for the first time and where it is unclear what motivated them (i.e. was it Caesars’ advertisements, an Internet search, word of mouth, or something else?). In this case, Caesars’ advertisements not only may have brought these patrons to the casino in the first place for their initial visit, but Caesars’ continued direct mail and loyalty club relationships with Jayne and Burk-head ensured that the two would be repeat patrons.
These facts make this case distinguishable from
Brunner v. Hampson,
Another important factor distinguishes our case from
Brunner.
In
Brunner,
the Sixth Circuit was considering Ohio’s long-arm statute, which has been interpreted
not
to extend to the full limits of due process.
Brunner,
The third prong of the
Southern Machines
test asks whether “the acts of the defendant or consequences caused by the defendant must have a substantial enough connection with the forum state to make the exercise of jurisdiction over the defendant reasonable.”
Southern Machines,
III.
When facing a close personal jurisdiction case such as this one, it is important to remember the fundamental purposes behind the doctrine of “minimum contacts”:
The concept of minimum contacts ... can be seen to perform two related, but distinguishable, functions. It protects the defendant against the burdens of litigating in a distant or inconvenient forum. And it acts to ensure that the States through their courts, do not reach out beyond the limits imposed on them by their status as coequal sovereigns in a federal system.
World-Wide Volkswagen Corp. v. Woodson,
Being otherwise sufficiently advised,
IT IS HEREBY ORDERED that Defendant’s motion to dismiss for lack of personal jurisdiction is DENIED.
