ORDER OF DEFAULT JUDGMENT
This Court has adopted the Report and Recommendation of Magistrate Judge Donald A. Scheer issued May 5, 2006, in full and entered an Order Granting Ford’s Motion for Default Judgment against Defendants Allen Cross and FoMoCo Obsolete (“Defendants”) on claims one, two, three, and four of Ford’s Complaint. Based upon that Order, and being advised in the premises, IT IS HEREBY ORDERED AND ADJUDGED that Ford Motor Company (“Ford”) does have and recovers the relief prayed for in its Complaint as follows:
A. Defendants, their employees, agents, successors, and assigns, and all those in active concert and participation with them, and each of them who receives notice directly or otherwise of this Order, are permanently enjoined from, without permission from Ford:
(1) imitating, copying, or making unauthorized use of the marks FORD®, FO-MOCO®, or FOMOCO STYLIZED® (the “Ford Marks”);
(2) using any simulation, reрroduction, counterfeit, copy, or colorable imitation of the Ford Marks or trade dress in connection with the promotion, advertisement, display, sale, offering for sale, manufacture, production, circulation, or distribution of any service or product;
(3) using any false designation of origin or false description including, without limitation, any letters or symbols constituting the Ford Marks or trade dress, or
*843 performing any act, which can, or is likely to, lead members of the trade or public to believe that any service or product manufactured, distributed, or sold by Defendants is in any manner associated or connected with Ford or the Ford Marks, or is sold, manufactured, licensed, sponsored, approved, or authorized by Ford;
(4) transferring, consigning, selling, shipping, or otherwise moving any goods, packaging, оr other materials in Defendants’ possession, custody, or control bearing a design or mark substantially identical to any or all of the Ford Marks or trade dress;
(5) engaging in any other activity constituting unfair competition with Ford with respect to the Ford Marks or trade dress, or constituting an infringement of any or all of the Ford Marks, or of Ford’s rights in, or to use or exploit, any or all of the Ford Marks or trade dress; and
(6) instructing, assisting, aiding, or abetting any other person or business entity in engaging in or performing any of the activities referred to in subparagraphs (1) through (5) above.
B.Under Ford’s claims for cyberpira-cy, Defendants, and all of their agents, servants, employees, and attorneys, and all other persons in active concert or participation with them who receive notice directly or otherwise of this Order, аre permanently enjoined from:
(1) transferring to anyone other than to Ford the domain name fomoco. com, and any other domain names that use names, words, designations, or other symbols confusingly similar to the Ford Marks; or
(2) registering, maintaining registrations for, using, offering for sale, claiming ownership of, or in any other way using the domain name fomoco. com, and any other domain names that use names, words, designations, or other symbols confusingly similar to the Ford Marks.
C. Within 15 days of the entry of this Order of Default Judgment, Defendants shall disclose to the Court and to Ford all other domain name registrations directly or indirectly owned or registered by Defendants in order to permit the Court and Ford to consider whether any such other registration should be transferred to Ford or be subject to other relief in this matter.
D. Defendants shall immediately transfer to Ford the registration for the dоmain name fomoco.com, and any other domain names that use names, words, designations, or other symbols confusingly similar to the Ford Marks.
E. Defendants shall pay $10,000 (ten thousand dollars) to Ford as statutory damages under 15 U.S.C. § 1117(d) based on Defendants’ cyberpiracy.
F. Defendants shall pay $100,000 (one hundred thousand dollars) to Ford as statutory damages under 15 U.S.C. § 1117(c) based on Defendants’ counterfeiting and willful infringement of Ford’s FOMOCO STYLIZED® trademark.
G. Defendants shall pay Ford for the attorney’s fees and costs it has incurred in the prosecution of this case pursuant to 15 U.S.C. § 1117(a), in an amount of $28,288.89 (twenty eight thousand, two hundred, and eighty eight dollars and eighty nine cents).
SO ORDERED:
REPORT AND RECOMMENDATION
I. RECOMMENDATION:
I recommend that Plaintiffs Motion for Default Judgment be granted, and that the Court enter a Judgment for Plaintiff and *844 against Defendants for the injunctive relief and money damages prayed in the motion.
II. REPORT:
A. Procedural History
The Complaint in this action was filеd on June 10, 2005. Plaintiff, Ford Motor Company, asserted federal claims for cyberpi-racy, trademark dilution, trademark infringement, false designation of origin or sponsorship, and false advertising under §§ 43(c), 32(1) and 43(a) of the United States Trademark Act of 1946, as amended (the “Lanham Act”), 15 U.S.C. §§ 1125(c), 1114(1) and 1125(a), and the amendment to the Lanham Act known as the Anti Cy-bersquatting Consumer Protection Act, 15 U.S.C. § 1125(d). Plaintiff also asserted a claim of Trademark Infringement under the common law of the State of Michigan. The docket reflects that Defendants were served with Summons on September 1, 2005.
On November 23, 2005, the Court ordered Ford to show cause why its Complaint should not be dismissed for lack of prosecution. In a written submission on December 9, 2005, counsel for Plaintiff summarized the efforts expended to effect service upon Defendants, and advised the court that settlement efforts had been undertaken, without success, between Plaintiff and Robert Sayfie, an attorney representing Defendants. On December 30, 2005, the Court vacated its order to show cause and directed the Plaintiff to “proceed with its intended motion for a default judgment against defendants in the event defendants fail to file an Answer to plaintiffs Complaint and no settlement is reached by the parties prior to January 13, 2006.” (Docket Entry No. 9). In an email message on January 3, 2006, Plaintiffs attorney transmitted a copy of the vacation order to Mr. Sayfie, together with a demand for a response to Ford’s settlement offer by January 6, 2006. (Declaration of Cody Zumwalt; Par. 7 and Exh. G). No response was received. (Id.; Par. 7). On January 23, 2006, Plaintiff filed a Request for Clerk’s Entry of Default as to both Defendants. The docket reflects the Clerk’s Entry of Default as to each Defendant on the same date.
On January 24, 2006, Plaintiff filed its Motion for Default Judgment. That motion was referred to the magistrate judge for Report and Recommendation on March 3, 2006. The motion was brought on for hearing on March 28, 2006. As of the date of this Report, neither Defendant has filed an Appearance in this action or otherwise responded to the Complaint.
B. Analysis
Fed.R.Civ.P. 55(b)(2) governs the entry of a default judgment by the court. The subsection provides, in pertinent part, as follows:
[T]he party entitled to judgment by default shall apply to the court therefore; but no judgment by default shall be entered against an infant or incompetent person unless represented in the action by a general guardian, committee, conservator, or other such representаtive who has appeared therein. If the party against whom the judgment by default is sought has appeared in the action, the party (or, if appearing by representative, the party’s representative) shall be served with written notice of the application for judgment at least three days prior to the hearing on such application. If, in order to enable the court to enter judgment or to carry it into effect, it is necessary to take an account or to determine the amount of damages or to establish the truth of any averment by evidence or to make an investigation of any other matter, the court may conduct *845 such hearings or order such references as it deems necessary and proper ....
Fed.R.CivJP. 55(b)(2).
1. Jurisdiction
In order to render a valid judgment, a court must have jurisdiction over the subject matter and the parties, and must act in a manner consistent with due process.
Antoine v. Atlas Turner, Inc.,
Four of the five substantive claims in the Complaint are based upon federal statutes. Plaintiff invokes this Court’s subject matter jurisdiction under 28 U.S.C. § 1331 (“federal question”), § 39 of the Lanham Act, 15 U.S.C. § 1121 (granting federal jurisdiction over all actions arising out of the Lanham Act), and 28 U.S.C. § 1338(a) (conferring federal court jurisdiction over all actions arising under federal trademark laws). When federal court jurisdiction is founded upon the existence of a federal question, personal jurisdiction over a defendant exists if the defendant is amenable to service of process under the forum state’s long-arm statute, and if the exercise of personal jurisdiction does not deny the defendant due process. See
Bird v. Parsons,
(1) The transaction of any business within the state.
(2) The doing or causing an act to be done, or consequences to occur, in the state resulting in an action for tort.
(3) The ownership, use, or possession of real or tangible personal рroperty situated within the state.
(4) Contracting to insure a person, property, or risk located within this state at the time of contracting.
(5) Entering into a contract for services to be rendered or for materials to be furnished in the state by the defendant.
(6) Acting as a director, manager, trustee, or other officer of a corporation incorporated under the laws of, or having its principal place of business within this state.
(7) Maintaining a domicile in this state while subject to a marital or family relationship which is the basis of the claim for divorce, alimony, separate maintenance, property settlement, child support, or child custody.
M.C.L. § 600.075.
The Michigan Supreme Court has determined that this state’s long-arm statute confers the broadest possible grant of personal jurisdiction consistеnt with due process.
Sifers v. Horen,
Once a defаult is entered against a defendant, that party is deemed to have admitted all of the well pleaded allegations in the Complaint, including jurisdictional averments.
Visioneering Construction v. U.S. Fidelity and Guaranty,
Alternatively, Judge Borman found that the defendant’s activities gave rise to “effects” in the State of Michigan. Relying upon an earlier decision of this Court in
Ford Motor Co. v. Great Domains, Inc.,
141 F.Supp. 2nd 763 (E.D.Mich.2001), he determined that the plaintiffs injury would be felt in Michigan; that the use of plaintiffs trademarks was intentional or deliberate; and that the defendant’s acts were expressly aimed at the State of Michigan. Those findings were based upon the facts that: (a) the plaintiff was headquartered in Michigan; (b) the incorporation of its trademarks by defendant was not likely to have resulted from negligence; and (c) the defendant deliberately infringed upon the
*847
plaintiffs trademarks with knowledge that Audi resided in Michigan.
In addition to finding purposeful availment, Judge Borman determined that D’Amato had engaged in “forum-related activities” by reason of direct and purposeful solicitation of sales through an infringing website to residents of Michigan, where plaintiff principally resided.
2. Appearance/Notice Requirement
“If the party against whom the judgment by default is sought has appeared in the action, the party (or, if appearing by representative, the party’s representative) shall be served with written notice of the application for judgment at least three days prior to the hearing on such application .... ” Fed.R.Civ.P. 55(b)(2). The court record reflects that no appearance has been filed by, or on behalf of, the Defendants in this action. Plaintiffs counsel, however, has advised the Court that Defendants retained Robert Sayfie, an attorney, to represent them for purposes of settlement discussions. Those discussions, however, were not fruitful and, on January 3, 2006, Plaintiffs attorney notified Mr. Sayfie by e-mail that plaintiff would move for default judgment if the dispute was not settled by January 13, 2006. A copy of that communication is attached to Plaintiffs counsel’s sworn declaration. (Declaration of Cody Zumwalt, pars. 6-7, Exhibit G).
There is authority for thе proposition that a defendant need not respond directly to a complaint in order to have “appeared in the action” for purposes of Fed.R.Civ.P. 55(b)(2). Legal policy generally disfavors judgments by default, and court’s have gone to considerable lengths to impose the requirement that notice be given of an application for a default judgment. See Charles A. Wright, Arthur R. Miller & Mary Kay Kane,
Federal Practice and Procedure:
Civil 3rd § 2686. The commentators compare two cases in which no formal response to a Complaint was filed with the court, despite direct communications between the parties in an effort to resolve their dispute. In
Livermore Corp. v. Aktiengesellschaft Gebruder Loepfe,
The facts of the case before this court are more consistent with those presented in
Portr-Wide.
On January 3, 2006, Plaintiffs counsel notified Mr. Sayfie that a settlement offer first communicated on November 28, 2005 remained open. The e-mail communication further advised that, if Plaintiff did not receive a response to the offer by January 6, 2006, it wоuld move for default judgment. (Declaration of Cody Zumwalt, Exhibit G). The sworn declaration of Plaintiffs counsel states that no response to the e-mail communication was received. (Id, par. 7). Not every effort at informal settlement need be considered an “appearance” for purposes of Fed.R.Civ.P. 55(b)(2). See,
Heleasco Sev
*848
enteen, Inc. v. Drake,
When a defendant is in default, the well pleaded factual allegations in the Complaint, except those rеlating to damages, are taken as true.
Thomson v. Wooster,
The Complaint asserts facts which are common to all of the various claims. Those facts establish Ford Motor Company’s federal trademark registrations for FORD® in 1909, FOMOCO® in 1948, and FOMOCO STYLIZED®. Plaintiff alleges that the trademark registrations are valid, and that it has expended substantial assets and effort in developing them as famous and distinctive symbols of their automotive products worldwide. The Complaint further asserts that Defendants have no authority to use the Ford marks, but have done so despite written objection by Ford. Specifically, Plaintiff alleges that Defendants registered the domain nameformoco.com on September 9, 1998, and began using the domain name to operate and promote their business of selling restoration parts for Ford automobiles under the business name “FoMoCo Obsolete.” Plaintiff alleges that Defendants created a logo displaying their business name of “FoMoCo Obsolete” that incorporates a precise сounterfeit of Ford’s own FOMOCO STYLIZED® trademark. (See Illustration, Complaint, Par. 1). The Complaint claims that Ford has delivered multiple written demands explaining its trademark rights and prevailing upon Defendants to cease their infringement of Ford’s trademarks.
3. First Claim for Relief (Cyberpira-cy)
A claim of cyberpiracy under the Anti Cybersquatting Consumer Protection Act, 15 U.S.C. § 1125(d)(1)(A) is established upon a showing that defendants registered, trafficked in, or used in bad faith a domain name that incorporates a famous or distinctive trademark that was famous or distinctive at the time of registration. The facts alleged in the Complaint and the sworn Declaration of Cody Zumwalt, taken as true, satisfy each of the statutory requirements. Paragraphs 6, 7 and 10-12 of the Complaint assert that Defendants registered domain name fomoco.com without authority from Ford. Paragraphs 8-9, 18 and 19 assert that fomoco.com is identical to Ford’s pre-existing, famous and distinctive FoMoCo® trademark and that FoMoCo® was famous and distinctive at the time of Defendants’ registration and use of their domain name.
Paragraph 17 of the Complaint alleges that Defendants acted in bad faith. *849 15 U.S.C. § 1125(d)(1)(B) contains a nonexclusive list of factors which may be considered in determining whether a defendant has acted in bad faith. 1 “These factors, as a whole, focus on whether the defendants’ use of the disputed domain name is legitimate-i.e., for some purpose other than simply to profit from the value of the trademark.” Ford Motor Co. v. Greatdomains.Com, Inc., 177 F.Supp. 2nd 635, 642 (E.D.Mich.2001). Plaintiff argues that Paragraphs 1 and 8-14 of its Complaint, and Paragraphs 3-6, and 8 of the Declaration of Cody Zumwalt submitted in support of Ford’s Response to Order to Show Cause (Docket Entry 8) provide a basis for a finding of bad faith under factors 1-5, 7 and 9. I am satisfied that those factual allegations, accepted as true by reason of Defendants’ default, establish Defendants’ lack of any legitimate right to the use of the disputed domain name, and confirm that their sole purpose was to profit from the value of Plaintiffs trademark. Accordingly, a finding of bad faith is warranted. I recommend that the Court grant a judgment for Plaintiff and against Defendants on the Cyberpiracy claim.
4. Second Claim for Relief (Trademark Dilution)
A plaintiff asserting a claim for trademark dilution must show “that (1) the mark is famous; (2) the defendant is making a commercial use of the mark in commerce; (3) the defendant’s use began after the mark became famous; and (4) the defendant’s use of the mark dilutes the quality of the mark by diminishing the capacity of the mark to identify and distinguish goods and services.”
Panavision Int’l v. Toeppen,
5. Third Claim for Relief (Trademark Infringement)
15 U.S.C. § 1114(l)(a) provides, in pertinent part, as follows:
(1) any person who shall, without the consent of the registrant-
(a) use in commerce any reproduction, counterfeit, copy, or colorable imitation of a registered mark in connection with the sale, offering for sale, distribution, or advertising of any goods or services on or in connection with which such use is likely to cause confusion, or to cause mistake, or to deceive;
* * # * * sji
shall be liable in a civil action by the registrant for the remedies here and after provided ....
15 U.S.C. § 1114(l)(a). “The essence of the wrong of trademark infringement is the passing off of the goods of one as those of another. Under the statute, liability is imposed upon those who use a mark likely to cause confusion with a registered mark. The test is whеther the infringing mark taken as a whole so far resembles the trademark as to be likely to cause a casual or unwary purchaser to mistake it for the original.”
Beer Nuts, Inc. v. King Nut Company, 477
F.2d 326 (6th Cir.),
cert. denied,
Paragraphs 11, 14, and 31 of the Complaint, together with paragraph 4 and Exhibit F to the Declaration of Cody Zum-walt and the exhibits presented at the hearing, 2 assert that Defendants have ad *851 vertised and sold automobile parts and accessories bearing marks identical with, or substantially indistinguishable from, Ford’s registered FoMoCo® and FoMoCo stylized® trademarks. Paragraphs 8, 9 and 30 of the Complaint, together with Paragraph 2 and Exhibits A and B of the Zumwalt Declaration assert that the Ford marks are fаmous and distinctive, and that they are associated by the consuming public exclusively with Ford. Such allegations, if accepted, will warrant a finding of a likelihood of confusion. Paragraphs 10 and 31 of the Complaint establish that Defendants had no authority from Ford to use their marks. In view of Defendants’ default, plaintiffs factual allegations must be accepted as true. I am satisfied that they fully support a finding of trademark infringement as to each Defendant, and I recommend that the Court enter a judgment for Plaintiff on its Third Claim for Relief.
6. Fourth Claim for Relief (False Designation of Origin and False Advertising)
Ford’s claim for false designation of origin and false advertising is based upon § 43(a) of the Lanham Act. The statute provides that:
(1) any person who, on or in connection with any goods or services, or any container for goods, uses in commerce any word, term, name, symbol, or device, or any combination thereof, or any false designation of origin, false or misleading description of fact, or false or misleading representation of fact which -
(A) is likely to cause confusion, or to cause mistake, or to deceive ... shall be liable in a civil action by any person who believes that he or she is or is likely to be damaged by such act.
15 U.S.C. § 1125(a)(1). Our circuit has applied the same “likelihood of confusion” test to an unfair competition claim as is employed in a claim of trademark infringement brought under 15 U.S.C. § 1114(1). In both instances, the test is “whether the defendant’s use of the disputed mark is likely to cause confusion among consumers regarding the origin of the goods offered by the parties.”
AutoZone, Inc. v. Tandy Corp.,
7. Remedies
The Lanham Act permits a trademark owner to elect, at any time before final judgment, to recover an award of statutory damages for any use of a counterfeit mark in connection with the sale, offering for sale, or distribution of goods or services. 15 U.S.C. § 1117(c). A trademark owner may also elect to recover statutory damages for cyberpiracy. 15 U.S.C. § 1117(d). Plaintiff has exercised its rights to elect an award of statutory damages under both provisions. A court has wide discretion in determining the amount of statutory damages to be awarded, within the specified limits established by Congress.
Peer Int’l Corp. v. Pausa Records, Inc.,
A. Statutory Damages for Trademark Infringement
Under the Lanham Act, a court may award a minimum of $500.00, and a maximum of $100,000.00 “per counterfeit mark per type of goods or services sold, offered for sale, or distributed, as the court considers just .... ” 15 U.S.C. § 1117(с)(1). If the court finds that the use of the counterfeit mark was wilful, the maximum limit of statutory damages is raised to $1,000,000.00. 15 U.S.C. § 1117(c)(2). An infringement is wilful, and thus triggers the enhanced statutory damages limit, if the defendant “had knowledge that its actions constitute an infringement.”
N.A.S. Import, Corp. v. Chenson Enters., Inc.,
Defendants continued to maintain their infringing domain name registration and to operate their unauthorized and infringing website displaying counterfeits of Ford’s *853 FoMoCo Stylized® designed trademark despite their receipt of actual notice that their actions were unauthorized by Ford. Such conduct warrants the imposition of enhanced statutory damages. Plaintiff seeks an award equal to the maximum amount of statutory damages permissible for non-wilful trademark infringement ($100,000.00). That request represents only 10% of the statutory damage authority vested in the court in connection with the wilful conduct established in this case. In view of Ford’s long term and expansive use of the infringed marks, its substantial investment in their employment, and the need to deter Defendants and others from unlawful infringement of its trademark rights, I find that the amount prayed is reasonable. I recommend that Ford be awarded $100,000.00 in statutory damages on its trademark infringement claim.
B.Statutory Damages for Cyberpira-cy
15 U.S.C. § 1117(d) permits a successful plaintiff to recover, in lieu of actual damages and profits, an amount not less than $1,000.00 nor more than $1,000,000.00 per domain name, as the court considers just, as damages for cyberpiracy. In the same way as statutory damage provisions with regard to trademark infringement, such authority to award damages for cyberpiracy serves not only to afford restitution and reparation for injury, but also to discourage wrongful conduct.
E & J Gallow Winery v. Spiderwebs Limited,
C. Injunctive Relief
15 U.S.C. §§ 1116(a) and 1125(c)(2) provide for injunctive relief. Section 1116(a) applies in cases of trademark infringement and unfair competition, as there is no adequate remedy at law for the injury resulting from a defendant’s continuing infringement.
Century 21 Real Estate Corp. v. Sandlin,
D. Costs/Attorney Fees
As a prevailing party, Plaintiff should be awarded its costs in this action.
*854
Further, the Lanham Act authorizes an award of “reasonable attorney fees to the prevailing party” in exceptional cases. 15 U.S.C. § 1117(a). Such an award is available in trademark infringement cases where the acts of infringement can be characterized as malicious, fraudulent, deliberate or wilful.
Rio Properties, Inc. v. Rio Intern. Interlink,
Plaintiff has submitted a Declaration of Attorney Fees and Costs in connection with the prosecution of this action. Ford seeks a total award of costs and fees of $28,288.09. The Declaration sets out in detail the hours expendеd by its primary and local counsel (and their agents) in connection with defendants’ unlawful conduct. Plaintiff also states the amounts and purposes of costs expended in vindicating its trademark rights. The Declaration is verified and signed by Cody Zumwalt, as counsel for plaintiff. Upon my review of the Declaration, I find that the time expended and the amounts requested are reasonable. I recommend that the Court include in its judgment an award of $28,288.09 representing Plaintiffs reasonable attorney fees and costs.
8. Soldiers and Sailors Civil Relief Act
The Soldiers and Sailors Civil Relief Act of 1940, 50 App. U.S.C. § 501 et. seq. provides protection for members of the armed forces during their terms of service by providing temporary suspension of legal proceedings and transactions relating to their civil liabilities. Section 520 requires the plaintiff in any court proceeding to file an Affidavit, prior to the entry of a Default Judgment “setting forth facts showing that the defendant is not in the military service.” Plaintiff in the case at bar has met that requirement. The facts set forth in Paragraph 5 of the Declaration of Cody Zumwalt demonstrate that Defendant Allen Cross is not in the military service. Defendant Fomoco Obsolete is not a natural person, and is not protected by the Act. Based on the sworn declarations of Ms. Zumwalt, no provisions of the Soldiers and Sailors Civil Relief Act of 1940 will preclude the entry of Default Judgment in this case.
9. Conclusion
For all of the above reasons, I recommend that the Court enter a judgment by default against Defendants on each of the claims set forth in Plaintiffs Complaint, and grant injunctive relief, monetary damages, attorney fees and costs under the terms and in the amounts stated herein.
III. NOTICE TO PARTIES REGARDING OBJECTIONS:
Either party to this action may object to and seek review of this Report and Recommendation, but must act within ten days of service of a copy hereof as provided for in 28 U.S.C. section 636(b)(1) and E.D. Mich. LR 72.1(d)(2). Failure to file specific objections constitutes a waiver of any further right of appeal.
United States v. Walters,
Note this especially, at the direction of Judge Cleland: any objections must be labeled as “Objection # 1,” “Objection # 2,” etc.; any objection must recite precisely the provision of this Report and Recommendation to which it pertains. Not later than ten days after service an objection, the opposing party must file a concise response proportionate to the objections in length and complexity. The response must specifically address each issue raised in the objections, in the same order and labeled as “Response to Objection # 1,” “Response to Objection # 2,” etc.
May 5, 2006.
Notes
. The factors listed in 15 U.S.C. § 1125(d)(1)(B) are:
(I) the trademark or other intellectual property rights of the person, if any, in the domain name;
(II) the extent to which the domain name consists of the legal name of the person or a name that is otherwise commonly used to identify that person;
(III) the person's prior use, if any, of the domain name in connection with the bona fide offering of any goods or services;
(IV) the person’s bona fide noncommercial or fair use of the mark in a site accessible undеr the domain name;
(V) the person's intent to divert consumers from the mark owner’s online location to a site accessible under the domain name that could harm the goodwill represented by the mark, either for commercial gain or with the intent to tarnish or disparage the mark, by creating a likelihood of confusion as to the source, sponsorship, affiliation, or endorsement of the site;
(VI) the person’s offer to transfer, sell, or otherwise assign the domain name to the mark owner or any third party for financial gain without having used, or having an intent to use, the domain name in the bona fide offering of any goods or services, or the person's prior conduct indicating a pattern of such conduct;
(VII) the person’s provision of material and misleading false contact information when applying for the registration of the domain name, the person’s intentional failure to maintain accurate contact information, or the person’s prior conduct indicating a pattern of such conduct;
(VIII) the person’s registration or acquisition of multiple domain names which the person knows are identical or confusingly similar to marks of others that are distinctive at the time of registration of such domain names, or dilutive of famous marks of others that are famous at the time of registration of such domain names, without regard to the goods or services of the parties; and
(IX) the extent to which the mark incorporated in the person’s domain name registration is or is not distinctive and famous within the meaning of subsection (c)(1) of this section.
. Hearing Exhibit # 1 consisted of sample pages from Defendants’ website. Hearing Exhibit # 2 is a product purchased from De *851 fendants through their website, but not from Michigan.
.The factors are:
1. strength of the plaintiff’s mark;
2. relatedness of the goods;
3. similarity of the marks;
4. evidence of actual confusion;
5. marketing channels used;
6. likely degree of purchaser care;
7. defendant's intent in selecting the mark;
8. likelihood of expansion of the product lines.
