delivered the opinion of the Court,
Granada Biosciences, Inc. and Granada Foods Corporation sued Forbes, Inc., publisher of
Forbes
magazine, and writer William P. Barrett for business disparagement. The trial court rendered summary judgment for
Forbes
and
Barrett,
and the court of appeals reversed.
I
In its issue dated November 11, 1991, Forbes published an article entitled “The Incredible Shrinking Empire.” 1 The article, authored by Barrett, focused on the financial condition of the Granada Corp., a privately held company, and on its chairman, David Eller. Granada Corp. was the parent of a number of other private and public entities. While the Granada organization consisted of dozens of entities, the article only named two of the public entities, Granada Foods Corp. (GFC) and Granada Biosciences, Inc. (GBI). In general, the Granada entities were engaged in developing and applying advanced technology in the area of agriculture, primarily cattle production. The article noted that the Wall Street Journal had described Granada Corp. as a “corporate start ] of the future” in 1989, and that the organization, under Eller’s stewardship, had garnered much favorable publicity. But, the article said, “there is less to Granada than meets the eye. Actually, its total revenues, $1 billion as recently as 1988, will scarcely be $200 million for 1991. Profits: zilch. Granada’s work force has shrunk to below 900 from 2,200; its cattle herd has dwindled to 25,000 from 1 million.” The article identified GFC and GBI as the two publicly traded stock companies within the Granada organization, and said that they were “so broke they haven’t been able to publish their 1990 annual reports.” It went on to say that “Granada is beset with a series of serious shareholder lawsuits,” including one filed by “Fort Worth near-billionaire Edward Bass.” It is undisputed that, while a person with that name had sued one of the Granada entities, it was not the “Fort Worth near-billionaire.” Furthermore, the article described a number of other signs of serious financial trouble: “Possibly anticipating a bankruptcy filing, former Granada employees say officials in recent months have moved some farm equipment and vehicles off Granada books and gotten rid of backup documentation.”
According to Barrett’s affidavit, he used the term “Granada” in a generic sense to describe the various entities controlled by Eller, and when he “intended to specifically address Granada Biosciences, Inc. or Granada Food Corporation, [he] did so by *170 name.” The day the article was released, the shares of GBI and GFC dropped precipitously, and trading was permanently suspended in early 1992.
GBI, GFC, Eller, and his wife, Linda, sued Barrett, Forbes, Inc., and Cheryl Munke, an employee of a former Granada affiliate, for damages allegedly caused by the article’s publication. Forbes and Barrett (collectively “Forbes”) filed joint motions for summary judgment, which the trial court granted. On appeal, the Seventh District court of appeals, to which the case was transferred, reversed, holding that Forbes’s summary judgment motion did not address the plaintiffs’ business disparagement claims.
Granada Biosciences, Inc. v. Barrett,
II
To prevail on a business disparagement claim, a plaintiff must establish that (1) the defendant published false and disparaging information about it, (2) with malice, (3) without privilege, (4) that resulted in special damages to the plaintiff.
Hurlbut v. Gulf Atl. Life Ins. Co.,
The court of appeals noted in this case that GBI and GFC did not dispute Forbes’s contention that they were “public figures for the purpose of discussing their respective financial statuses,” a conclusion that GBI and GFC do not challenge here.
Ill
The actual malice standard articulated in
New York Times
fortifies our Constitution’s guarantees of free speech and a free press.
New York Times,
Actual malice, in this context, “is a term of art.” It is not ill will, spite, or evil motive.
Huckabee v. Time Warner,
Actual malice must be proved by clear and convincing evidence at trial.
Huckabee,
IV
In its no-evidence summary judgment motion, Forbes asserted that there was no evidence of actual malice to support the plaintiffs’ claims.
See
Tex.R. Civ. P. 166a(i). In reviewing a no-evidence summary judgment motion, we examine the record in the light most favorable to the nonmovant; if the nonmovant presents more than a scintilla of evidence supporting the disputed issue, summary judgment is improper.
King Ranch v. Chapman,
A
The court of appeals rested its decision, in large part, on evidence suggesting that Barrett misled Eller into believing that he would have an opportunity to review the article for accuracy before its publication.
The actual malice inquiry focuses on the defendant’s state of mind at the time of publication.
See Bose Corp. v. Consumers Union of United States, Inc.,
The court of appeals erred in applying the
Holloway
limitations standard in this context. Determining the date of an article’s publication for limitations purposes involves considerations entirely different from those that apply when gauging whether actual malice exists at the time of publication. In
Holloway,
the plaintiff sued for libel based upon an article that appeared in
Texas Monthly
magazine.
The single-publication rule’s definition of the publication date for limitations purposes is clearly designed to protect publishers from repeated liability based on old publications that might be reprinted or back ordered.
See
RobeRT D. Saok, Sacx on Defamation: Libel, SlandeR, and Related Problems § 7.2 (2003). It has nothing to do with determining the publisher’s state of mind at the time of publication. Applying the single-publication rule in this context could lead to virtually uncontrollable liability and potentially absurd results. For example, a media defendant could be held liable for knowingly publishing false information even if it did not become aware of the error until the article has
*174
been printed and mailed to subscribers or otherwise distributed. Such a result would have an impermissible “ ‘chilling’ effect ... antithetical to the First Amendment’s protection of true speech on matters of public concern.”
Philadelphia Newspapers, Inc. v. Hepps,
B
During Barrett’s October 25th conversation with Eller, he acknowledged that he had that day become aware that he had misidentified the Edward Bass that had sued one of the Granada entities; 4 GBI and GFC argue that this constitutes some evidence of actual malice. For the same reason that any misleading statements Barrett may have made in the October 25th conversation are no evidence of malice, his acknowledgment that he had become aware of the Bass error that day is no evidence of actual malice.
C
Finally, the plaintiffs contend that the article made a number of negative statements about “Granada” that Forbes was aware were untrue as to GFC and GBI. By failing to specifically distinguish the public corporations from other entities within the Granada group, they argue, Forbes knowingly or recklessly juxtaposed true statements to create the misleading impression that they applied to GFC and GBI. They argue that Barrett’s affidavit itself provides some evidence of malice because he testified that he used the term “Granada” to describe “the organization of subsidiaries, affiliates, limited partnerships, joint ventures and other business organizations that were managed or otherwise under the direction and control of David Eller,” a group that includes GFC and GBI. Because Barrett also testified that certain of the generic Granada references were not intended to apply to GBI or GFC, the plaintiffs maintain that the article is admittedly false with respect to those statements. In essence, the plaintiffs contend that Forbes should have included qualifying language specifically excluding GBI and GFC whenever the article referred to “Granada.”
Read fairly, Barrett’s affidavit establishes, at most, that Forbes was “ ‘guilty of using imprecise language in the article— perhaps resulting from an attempt to produce, a readable article.’”
Bose,
In
Turner v. KTRK Television, Inc.,
We agree that there was a discrepancy in the segment’s language and that it is possible that [the reporter] cleverly manipulated this language to deceive viewers. But it is equally possible that [the reporter] simply failed to choose his words with proper precision, that is, by stating that Foster “drew up” rather than “signed” the will (outside of Turner’s presence) three days before he disappeared. Because there is no other evidence that [the reporter] knew or strongly suspected that this segment would mislead viewers, its lack of clarity alone is not clear and convincing evidence of actual malice.
Id. at 121-22.
In
Huckabee,
we affirmed summary judgment granted to a media defamation defendant that had been sued for statements in a documentary about four southeast Texas cases in which family courts granted custody of a child to the father after the mother accused him of child abuse.
Huckabee,
Although the facts omitted might or might not have led a reasonable viewer to suspend judgment or even to reach an opposite conclusion regarding Judge Huckabee’s order, their omission did not grossly distort the story. At most, HBO’s failure to capture accurately all the story’s details suggests an error in judgment, which is no evidence of actual malice.
Id.
Similarly, in
Bose,
the Supreme Court considered a manufacturer’s claim that a
Consumer Reports
article describing a new Bose speaker system disparaged the product. The district court had ruled that the article falsely stated as fact that “instruments heard through the
Bose
system ‘tended to wander about the room,’ ” and rendered judgment for Bose, the manufacturer.
Bose,
though reflecting a misconception, does not place the speech beyond the outer limits of the First Amendment’s broad protective umbrella.... The statement in this case represents the sort of inaccuracy that is commonplace in the forum of robust debate to which the New York Times rule applies.... “Realistically, ... some error is inevitable; and the difficulties of separating fact from fiction convinced the Court in New York Times [and other cases] to limit liability to instances where some degree of culpability is present in order to eliminate the risk of undue self-censorship and the suppression of truthful material.”
Id. at 513, 104 S.Ct. 1949 (citations omitted).
Here, Barrett was charged with the task of producing a readable article about an extremely complicated network of business entities related to the Granada Corp. While it would have been more accurate for Forbes to identify the precise entities within that group to which it was referring, Forbes’s careless use of the generic “Granada” is no evidence that Forbes entertained serious doubts as to the statements’ truth or had a high degree of awareness of their falsity.
See Turner,
V
The record before us presents no evidence that Forbes published defamatory statements about GBI and GFC with actual malice. Accordingly, we reverse the court of appeals’ judgment and render judgment that the plaintiffs take nothing.
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Notes
. The article is attached as an Appendix to this opinion.
. The Amarillo court affirmed the summary judgment as to all claims against Munke, and she is no longer a party.
Granada Biosci-ences, Inc.,
. We note, however, that the United States Supreme Court has applied the
New York Times
standard in contexts other than defamation, applying it to an intentional infliction of emotional distress claim,
Hustler Magazine
v.
Falwell,
. The error was corrected in a later issue of the magazine.
