These consolidated cases arise out of the termination of a longstanding business relationship between plaintiff James H. Fischer and defendants Stephen T. Forrest, Jr., Sandra F. Forrest, Shane R. Gebauer, and Brushy Mountain Bee Farm, Inc. ("Brushy" and collectively, "Defendants"). Fischer alleges that the Defendants used his likeness and proprietary text and images to promote their own competing knock-off version of his product, Bee-Quick, a honey harvesting aid. He brings claims under the Copyright Act,
Pending now are Brushy's motions for summary judgment. In a thorough and persuasive Report and Recommendation, the Honorable Andrew J. Peck, United States Magistrate Judge, has recommended granting these motion. For the reasons that follow, the Court agrees, and grants these motions in their entirety.
I. Background
A. Facts
1. The Parties
Since 1999, Fischer, an apiarist, has successfully sold the product Bee-Quick. TAC 04 ¶ 26.
In 2000, Fischer began using the following four phrases, among others, in conjunction with the sale of Bee-Quick on his website:
1. "Are you tired of your spouse making you sleep in the garage after using Butyric Anhydride?"
2. "Are you tired of using hazardous products on the bees you love?"
3. "Fischer's Bee-Quick is a safe, gentle, and pleasant way to harvest your honey."
4. "A Natural, Non-Toxic Blend of Oils and Herbal Extracts."
See SAC 04 Ex. 5. Fischer has created non-website advertisements for Bee-Quick using some of the above phrases. See, e.g. ,
Stephen and Sandra Forrest ("the Forrests") are the founders of Brushy Mountain Bee Farm Inc. ("Brushy"). Dkt. 175 ("Stephen Forrest Decl.") ¶ 2. Brushy is a mail-order business that primarily deals in bee-keeping supplies.
According to Gebauer, between 2008 and 2013, he worked collaboratively with the Forrests on the Brushy catalogue and website. Gebauer Dep. at 24, 26-29; Dkt. 180, Ex. D ("Sandra Forrest Dep. 2") at 6-7. This collaboration entailed, among other things, selecting photographs and text for the products Brushy sold online and through its catalogue. Gebauer Dep. at 27-31. To that end, Gebauer attests, Brushy "would draft its own copy [and] describe the products that it had purchased from other vendors that it was reselling."
The Forrests attest that, around 2009, they largely stopped working on the Brushy catalogue. Dkt. 180 Ex. C ("Stephen Forrest Dep. 2") at 26-27, Sandra Forrest Dep. 2 at 5; Dkt. 176 Ex. C ("Sandra Forrest Dep. 1") at 17. When they did work on the catalogue, however, they generally did so in the manner described by Gebauer. See Sandra Forrest Dep. 2 at 6 ("We would read what the supplier had to say and then we would write it up in a way that we thought would be best to describe the product to our customers.");
As of 2014, the Forrests "ceased having any equity interest in Brushy Mountain Bee Farm, Inc." Gebauer Dep. at 9. Brushy Mountain Bee Farm Holdings, Inc. obtained the Forrests' equity in Brushy.
2. The Fischer-Brushy Relationship
In 2002, Brushy began selling Bee-Quick. Dkt. 174 ("Sandra Forrest Decl.") ¶ 2; Stephen Forrest Decl. ¶¶ 4-5. At that point, Fischer alleges, Brushy became an "Authorized Dealer" of the product. TAC 04 ¶ 32. Stephen Forrest denies this. He attests that Fisher and Brushy never had a written contract. Stephen Forrest Decl. ¶ 4; see also Dkt. 176 Ex. A ("Fischer Dep.") at 9; Gebauer Decl. ¶ 3.
From 2002 onwards, Brushy used the following words (or ones similar to it) to promote Bee-Quick in advertisements:
This 100% Natural, non-toxic blend of oils and herb extracts works just like Bee Go and it smells good! Fischer's Bee Quick is a safe, gentle, and pleasant way to harvest your honey. Are you tired of your spouse making you sleep in the garage after using Bee Go? Are you tired of using a hazardous product on the bees you love? Then this is the product for you!
Sandra Forrest Decl. ¶ 3; Gebauer Decl. ¶ 14 & Ex. F. Sandra Forrest claims that she wrote the above text, although she and Stephen Forrest recalled with certainty only that they wrote the phrase: "Are you tired of your spouse making you sleep in the garage?" Sandra Forrest Dep. 1 at 8-9; Dkt. 176 Ex. D ("Stephen Forrest Dep. 1") at 19. Fischer attests that the Forrests did not author this text. See Dkt. 180 Ex. E ("Fischer Aff.") at 1.
3. Termination of the Fischer-Brushy Relationship
Around 2010, Brushy allegedly began having trouble obtaining Bee-Quick and decided to sell its own version of the product, Natural Honey Harvester, which it obtains from a third-party vendor. Gebauer Dep. at 54-56, 71; Stephen Forrest Dep. 2 at 36. As a result, on December 10, 2010, a Brushy employee sent Fischer an email stating that Brushy would not be selling Bee-Quick in its 2011 catalogue and asking for an address to which it could ship back its remaining Bee-Quick supply. See SAC 04 Ex. 3b (December 10, 2010 Email).
Fischer asserts that, as a result of the December 10, 2010 email, "Defendants immediately lost any right, license, or permission to use any of [his] intellectual property, as all such use was permitted solely in the selling of Plaintiff's product." See TAC 04 ¶ 35; TAC 07 ¶ 47. Defendants accept this proposition in their motions for summary judgment. On the bases of the parties' common attestations, the Court, for purposes of this lawsuit, assumes that as of December 10, 2010, Brushy no longer had any "right," "license," or "permission" to use Fischer's intellectual property.
Fischer did not, however, communicate to Brushy that it no longer had such permission to use his intellectual property until April 2011, when Fischer sent a cease and desist letter, alleging, inter alia , that Brushy was engaged in "copyright infringement." See Gebauer Decl. Ex. D. In a letter dated April 14, 2011, Gebauer replied that "there [did] not seem to be grounds for [Fischer's] request," and that Brushy would "review" Fischer's concerns if he was more "specific." Gebauer Decl. Ex. E. Fischer does not appear to have responded.
After Brushy's December 10, 2010 email, Brushy did not immediately remove Bee-Quick from its website. Gebauer Decl. ¶¶ 13-14 & Ex. F. On December 26, 2010, Bee-Quick was still listed for sale there. See
On January 21, 2011, Brushy shipped its 2011 catalogue advertising Natural Honey Harvester. Def. Br. Ex. 6 at 2-3; Def. Br. Ex. 7 ("Twete Aff.") ¶¶ 3-4 & Exs. A-B. The text in the 2011 catalogue was as follows:
For years we have promoted the use of a natural product to harvest honey but an unreliable supply of such a product has forced us to come out with our own. This 100% Natural, non-toxic blend ofoils and herb extracts works just like Bee Go® and it smells good! Natural Honey Harvester™ is a safe, gentle, and pleasant way to harvest your honey. Are you tired of your spouse making you sleep in the garage after using Bee Go®? Are you tired of using hazardous products on the bees you love? Then this is the product for you!
Def. Br. Ex. 6 at 3. Gebauer attests that Stephen Forrest came up with the name "Natural Honey Harvester" and that he and Stephen Forrest collaborated on the catalogue text. Gebauer Dep. at 55, 23. In contrast, Stephen Forrest attests that Gebauer came up with this wording. Stephen Forrest Dep. 1 at 37. Between 2012 and 2014, the above text remained largely unchanged in Brushy's catalogues, see SAC 07 Ex. 20 (excerpts from Brushy's catalogues), and it remained online until at least December 28, 2011,
On February 7, 2011, Fischer filed a copyright registration for the "text and images of [his] Bee-Quick.com website." TAC 04 ¶ 41; Def. Br. Ex. 4.
According to Fischer, Defendants removed Copyright Management Information ("CMI") from his photographs and other unspecified copyrighted works. Fischer Dep. at 133, 137. As to the photographs, Fischer claims that Defendants removed metadata from a Bee-Quick photo he provided them, Fischer Dep. at 137, and put their own watermark over his photo, TAC ¶ 141. With respect to non-photographic materials, although Fischer's claims as to the precise source of the CMI at issue are elusive,
B. Procedural History
1. Earlier Proceedings
On July 9, 2014, defendants Stephen and Sandra Forrest moved to dismiss Fischer's pro se complaints. In a decision issued January 13, 2015, the Court denied those motions. 14 Civ. 1304, Dkt. 45; 14 Civ. 1307, Dkt. 65 (collectively, "First MTD"). On December 28, 2015, Fischer filed a Third Amended Complaint in each action. See TAC 04; TAC 07. After Defendants moved to dismiss various claims, see 14 Civ. 1304, Dkts. 102-110; 14 Civ. 1307, Dkts. 123-129, the Court referred the motions to dismiss to the Honorable Henry Pitman, United States Magistrate Judge, for a Report and Recommendation, having earlier referred the cases to Judge Pitman for general pretrial supervision. On December 15, 2016, these referrals were reassigned to Judge Peck.
On January 13, 2017, Judge Peck issued a Report and Recommendation, 14 Civ. 1304, Dkt. 132; 14 Civ. 1307, Dkt. 147 ("R & R 1"), as to the pending motions to dismiss. On January 27, 2017, Fischer filed objections to R & R 1, 14 Civ. 1304, Dkt. 137; 14 Civ. 1307, Dkt. 150, and on February 10, 2017, Defendants filed responses to these objections, 14 Civ. 1304, Dkt. 141; 14 Civ. 1307, Dkt. 151. On March 21, 2017, this Court adopted the entirety of R & R 1 in a written opinion. 14 Civ. 1304, Dkt. 153; 14 Civ. 1307, Dkt. 161. The Court thereby dismissed Fischer's trademark infringement claims and his New York right of publicity claim against all defendants. The Court also dismissed Fischer's copyright infringement claims against Gebauer that had accrued before February 3, 2012 and those against Brushy that had accrued before December 28, 2012.
2. Defendants' Motions for Summary Judgment
On April 19, 2017, following discovery, Defendants filed motions for summary judgment, 14 Civ. 1304, Dkt. 170; 14 Civ. 1307, Dkt. 172, as well as memoranda of law in support, 14 Civ. 1304, Dkt. 175; 14 Civ. 1307, Dkt. 177 ("Def. Br."). On May 8, 2017, Fischer filed memoranda in opposition. 14 Civ. 1304, Dkt. 178; 14 Civ. 1307, Dkt. 179 ("Pl. Br."). On May 15, 2017, Defendants filed reply memoranda. 14 Civ. 1304, Dkt. 180; 14 Civ. 1307, Dkt. 181 ("Def. Reply Mem.").
On July 14, 2017, Judge Peck issued a thorough (59-page) Report and Recommendation on the motions for summary judgment. 14 Civ. 1304, Dkt. 184; 14 Civ. 1307, Dkt. 185 ("R & R 2" or "the Report"). The Report recommends granting these motions in their entirety. On August 11, 2017, Fischer filed objections, 14 Civ. 1304, Dkt. 191; 14 Civ. 1307, Dkt. 188 ("Obj."). On August 25, 2017, Defendants filed a response. 14 Civ. 1304 Dkt. 193; 14 Civ. 1307, Dkt. 189 ("Def. Obj. Resp."). On September 12, 2017, Fischer filed a reply. 14 Civ. 1304, Dkt. 196; 14 Civ. 1307, Dkt. 192 ("Pl. Obj. Reply").
II. Legal Standards
A. Reports and Recommendations
After a magistrate judge has issued a Report and Recommendation, a district court may "accept, reject, or modify, in whole or in part, the findings or recommendations made by the magistrate judge."
B. Motions for Summary Judgment
To prevail on a motion for summary judgment, the movant must "show ... that there is no genuine dispute as to any material fact and the movant is entitled to judgment as a matter of law." Fed. R. Civ. P. 56(a). The movant bears the burden of demonstrating the absence of a question of material fact. Celotex Corp. v. Catrett ,
When the movant has properly supported its motion with evidentiary materials, the opposing party must establish a genuine issue of fact by "citing to particular parts of materials in the record." Fed. R. Civ. P. 56(c)(1) ; see also Wright v. Goord ,
III. Discussion
Fischer makes several objections to the Report. See Obj. at 1-2.
A. Fischer's Claim for Statutory Damages for Direct Copyright Infringement
Fischer objects on two grounds to the Report's recommendation that he cannot obtain statutory damages for direct copyright infringement. First, he argues that Judge Peck, in determining the date of Brushy's first infringing act, wrongly relied on an affidavit that should have been excluded. Obj. at 2-4. Second, he argues that the Report is wrong that he cannot recover statutory damages because Brushy's first infringing act predated Fischer's copyright registration. Id. at 4-6. The Court reviews these arguments in
1. Applicable Legal Standards
"Under the Copyright Act, a copyright infringer can be held accountable for either actual damages and profits of the infringer or statutory damages." Solid Oak Sketches, LLC v. 2K Games, Inc. , No. 16 Civ. 724 (LTS),
"In order to obtain statutory damages and attorneys' fees, a plaintiff must have registered its copyright prior to the alleged infringement." Solid Oak Sketches, LLC ,
As explained below, this rule, given the dates when Brushy used the allegedly infringing advertisements, precludes Fischer from recovering statutory damages as a matter of law.
2. The Amanda Twete Affidavit
Fischer objects to the Report's consideration of the affidavit of Amanda Twete, which Defendants offered in support of summary judgment. Obj. at 2-4. In fact, the Twete affidavit was properly admitted and considered in the Report.
Twete attests that she works "as the Mailroom Supervisor for Midstates Group," Twete Aff. ¶ 2, that Midstates shipped Brushy's 2011 catalogue, id. ¶ 3, that it did so on January 21, 2011, id. ¶ 4, and that she "would expect" some, if not all, of Brushy's 2011 catalogues to have been received "within 7-14 days from the shipment date of January 21, 2011," id. ¶ 6. Twete's affidavit attaches two exhibits. Exhibit A is a copy of a Midstates' mailing log, which reflects January 21, 2011 as the date on which Midstates shipped Brushy's 2011 catalogues. Id. Ex. A. Exhibit B is a copy of a screenshot of the "job ticket" for Brushy's 2011 catalogue. Id. Ex. B. It, too, reflects that the shipment date for the 2011 catalogue was January 21, 2011. Id.
In objecting that Judge Peck should not have treated the Twete affidavit as admissible, Fischer relies on a LinkedIn page that he had not offered on the motions for summary judgment. Obj. Ex. B. Fischer argues that the page is Twete's and that it establishes that Twete lacked "direct knowledge" of the facts to which she attested because it indicates that Twete joined the company in 2014-after the events at issue. He argues that the Twete affidavit should be excluded as not based on personal knowledge. Obj. at 3 (citing Fed. R. Civ. P. 56(e)(1) ). Fischer further argues that the Twete affidavit is contradicted by its attached exhibits. See Obj. at 3. Fischer explains that he did not object earlier to receipt of Twete affidavit because he "felt all the affidavits [submitted] were ... clearly excludable under FRE 806," Pl. Obj. Reply at 3 (emphasis added).
These objections fail. Fischer's objection rests almost entirely on the LinkedIn page. Fischer, however, never adduced that page in evidence in connection with briefing on summary judgment, despite being aware that Defendants had offered Twete's affidavit into evidence. (Indeed, Fischer did not take Twete's deposition or object to receipt of her affidavit until after Judge Peck's Report had issued.)
Moreover, on its face, Twete's affidavit provides an adequate basis on which she is qualified to testify as to the shipment and expected receipt dates of Brushy's 2011 catalogues. She attests that she serves as mailroom supervisor for Brushy, a position that by its nature would tend to imply experience which such matters. She further attests that the statements to which her affidavit is attesting are known to her to be true. Fischer was at liberty to test in a deposition her competence to so attest, whether based on her personal experience or as a custodian familiar with and qualified to testify about Brushy's mailroom records. He did not do so.
In any event, the affidavit is not the only record evidence that Brushy's acts of alleged infringement date to December 2010. Fischer's own SAC attached as Exhibit 7 a screenshot of a webpage that shows alleged infringement of just such a nature on December 26, 2010, and this exhibit was referenced in Fischer's Third Amended Complaint. TAC ¶ 52.
3. Statutory Damages for Pre-Registration Infringement
Fischer also objects to the Report's determination that he cannot obtain statutory damages on the ground that Defendants' first infringing act in a series predated Fischer's copyright registration. Obj. at 2-6; see R & R 2 at 23-26. On de novo review, the Court finds, with the Report, that Fischer cannot recover statutory damages.
Judge Peck reasoned as follows. He noted that Fischer had repeatedly alleged that Defendants lost all right and license to use his intellectual property on December 10, 2010. R & R 2 at 4 n.4. Judge Peck therefore, without objection, used December 10, 2010 as the date after which any use of Fischer's intellectual property by Brushy would constitute copyright infringement.
In objecting to this aspect of the report, Fischer makes several arguments. See Obj. at 4-5; Pl. Obj. Reply, at 1-2.
Fischer now claims that Brushy's December 10, 2010 email announcing its cessation of sales of Bee-Quick did not, in fact, result in its losing all rights and licenses to use his intellectual property. This argument, he admits, repudiates a core tenet of his Complaint. See Pl. Obj. Reply at 5 ("The Complaint ... was wrong on contract law, on copyright law, and factually."). Instead, Fischer appears now to characterize Brushy's 2010 email as akin to a notice of intent to breach, Obj. at 4; he claims that Brushy could not have "infringe[d] until 2012,"
Depending on the circumstances, courts in this district have taken differing approaches where a litigant raises new legal theories in objections to a Report and Recommendation. Many hold that new legal theories are akin to new evidence and therefore not a valid basis to oppose a Report. See e.g., Parks v. Comm'r of Soc. Sec. , No. 15 CIV. 6470 (ER),
For two independent reasons, this Court declines to allow Fischer, at this late stage, to fundamentally reconceive his theory of liability.
First, unlike in cases in which a plaintiff has been silent on the relevant legal point, here, Fischer in his Complaint pled directly contrary to the theory he now pursues, and this litigation has proceeded on Fischer's declared premise that Brushy's right to use his intellectual property terminated in December 2010. It is black letter law that a plaintiff may not alter his pleadings through a brief. See, e.g. ,
Second, permitting Fischer to reconceive and effectively to restart this case at this late stage-after discovery, full briefing on summary judgment before a magistrate judge, and the rendering of a detailed and thoughtful opinion on the plaintiff's claims as brought-would waste substantial judicial resources and undermine the objectives of the Magistrates Act. "A proceeding before a magistrate judge is not a meaningless dress rehearsal." Dennard v. Kelly, 90-CV-0203(E)(F),
The waste of resources would be particularly acute here because permitting Fischer to alter his theory as to when Brushy first infringed his copyright would open the door to a new round of briefing (if not discovery). In particular, were Brushy treated as having a valid license through 2012, the issue would then arise whether Defendants' use of Fischer's copyright prior to the date of Fischer's copyright registration had been within or outside the scope of the license he granted them, "It is black-letter law that a claim for copyright infringement lies when a party's use of copyrighted material exceeds the scope of its license." See John Wiley & Sons, Inc. v. DRK Photo ,
B. Fischer's Claim for Statutory Damages Based on Secondary Infringement
Fischer's Complaints alleged that two third-party vendors, C & T Bee Supply and The Honey Hole, had infringed on his copyrighted works by displaying them online without his permission. See, e.g. , TAC 07 ¶ 51. Fischer attached images embodying this alleged infringement. See, e.g. , SAC 07 Exs. 21-22. Fischer did not join these vendors; he instead sought to hold Brushy alone liable for their acts. See TAC 07 ¶¶ 95, 102, 109, 116. Fischer alleged that Brushy's actions caused the vendors to infringe, for which Brushy is secondarily liable. See, e.g. , TAC 07 at ¶¶ 51, 83-89, 95, 102, 109, 116; Pl. Obj. Reply at 7.
The Report recommended granting Brushy's summary judgment motions as to Fischer's secondary infringement claims, substantially because the vendors' infringements were "part of a series of related infringements by defendants and the [third parties] of the same copyrighted work" that predated Fischer's registration of his copyright, see R & R 2 at 29, thereby disentitling Fischer to statutory damages. Fischer objects to that recommendation, arguing that Judge Peck overlooked that these two consolidated cases include "a distinct and separate action (14cv1307) for secondary infringement," Obj. at 5-6, and that Fischer's "sole reason for filing
Fischer's basis for objecting to this aspect of the Report is not entirely clear, but he appears to contend that his filing of two separate lawsuits, rather than consolidating his claims against Brushy into a single lawsuit, entitles him to two statutory damage awards, one for Brushy's direct infringement and another for Brushy's having caused its vendors to infringe on its behalf. Fischer appears to rely on
Fischer's critique is not responsive to the Report's basis for recommending against an award of statutory damages from Brushy based on the vendors' alleged infringement. Judge Peck acknowledged-and did not overlook-the fact that Fischer had filed two separate suits, including one pursuing a theory of secondary liability. See R & R 2 at 27-30; see also
Fischer's objection does not engage with this critique. He focuses on the fact that he bifurcated his claims into separate lawsuits. He does not, however, respond to the Report's substantive explanation why Brushy does not owe statutory damages. He does not, for example, take issue with the doctrine that disentitles a copyright owner to statutory damages where a series of related infringements began before the owner registered a copyright, or with the Report s conclusion that the vendors' acts of infringement formed part of a series with Brushy's.
Because Fischer has not made a specific objection to the Magistrate Judge's findings, Fischer's objection does not trigger de novo review. Pinkney v. Progressive Home Health Servs. , No. 06 CIV.5023 (LTS) (JCF),
C. Fischer's Claim Under the DMCA
Fischer next objects to the Report's recommendation that this Court grant summary judgment to Defendants on Fischer's claims under the DMCA,
1. Applicable Standards Under the DMCA
Section 1202 prohibits, inter alia , "intentionally remov[ing] ... any copyright management information" with the knowledge (or with reasonable grounds to know) that doing so will "induce, enable, facilitate, or conceal" an infringement of copyright."
As relevant here, CMI includes the name of the author or copyright owner. See
But, to qualify, the word or words said to constitute CMI must also be "conveyed in connection with copies ... of a work ... or displays of a work ...."
2. Discussion
Although Fischer has oscillated in his theories under the DMCA, see supra , note 3, the Court, drawing on Fischer's various filings, has identified four items that could serve as an original "work" of Fischer's from which Brushy allegedly removed CMI: (1) the website and/or brochure Fischer submitted in conjunction with his copyright registration; (2) the "description text" Fischer sent to Brushy; (3) the four copyrighted phrases used in the allegedly offending advertisement; and (4) the phrase to which "Fischer's" is attached in the advertisement altered by Brushy: "Fischer's Bee-Quick is a safe, gentle, and pleasant way to harvest your honey." The Court considers these in turn.
a. Fischer's Brochure and Website
Fischer testified in his deposition that Brushy removed four sentences from his brochure, Fischer Dep. at 137. Fischer further attested in his affidavit opposing summary judgment that the epigrams relating to his product could also be "found on various web pages." Fischer Aff. at 4. However, even assuming that Fischer's brochure and website are "works" covered by the DMCA, the Report correctly found that Fischer cannot maintain a claim based on removal of CMI from either source. That is because no CMI was removed from his original brochure, his website, or a copy or display of them.
Aside from the four phrases noted above, Brushy's advertisement bears no resemblance whatsoever to Fischer's brochure or website. In those cases where claims of removal of CMI have been held viable, the underlying work has been substantially or entirely reproduced. See, e.g. , Bounce Exch. ,
b. Fischer's "Description Text"
The "description text" that Fischer sent Brushy could, in theory, constitute
These accounts suggest that the work of Brushy at issue here is an advertisement based upon an earlier advertisement which in turn drew upon various materials Fischer sent Brushy. Fischer does not identify any case support that DMCA liability encompasses that sort of composite "work." See Faulkner Press ,
c. Fischer's Four Phrases
The four phrases originally relating to Fischer's product that Brushy used in modified form in its advertisements are of a different character, but they, too, cannot form the basis of a DMCA claim based on the removal of CMI. CMI exists to
The four phrases of Fischer's that Brushy modified and used, however, are not of such character. Only one even refers to Fischer. No reader would find that the "Fischer's" as used in the phrase "Fischer's Bee-Quick is a safe, gentle, and pleasant way to harvest your honey" speaks to copyright ownership. No reader would find that this product descriptor signals that a "James H. Fischer" or even someone named "Fischer" is the copyright holder of the phrase to which it is attached and those surrounding it. The sentence instead advertises Fischer's product , and fairly conveys that Fischer is the owner and/or producer of that product. But that phrase-and the other three phrases at issue-do no convey Fischer's authorship or copyright ownership of these expressions. Although Fischer's name is not part of the trademarked name of Fischer s product, his name frequently appears alongside "Bee-Quick" in the product's marketing. See, e.g., SAC 04 Ex. 17.
An analogy illustrates the point. Imagine that the back cover of the Ian Fleming novel Dr. No. contained the following encomium: "In Ian Fleming's Dr. No , Fleming shows his mastery of Cold War spycraft." Imagine then that a person lifted language from that review to promote a different thriller, writing: "In John Le Carré's Tinker, Tailor, Soldier, Spy , Le Carré shows his mastery of Cold War spycraft." Whatever the other legal implications of such conduct might be, it is inconceivable that a DMCA claim would lie from the elimination of Fleming's name. The expression at issue does not connote Fleming's copyright ownership of anything, much less the language common to the two book-promoting blurbs. Fischer's name-whose deletion Fischer's DMCA claim challenges-similarly has no CMI relevance as used in Defendants' advertisement. It neither informs the reader that Fischer wrote either the phrase to which "Fischer's" is attached or the surrounding text. As the Report recognized, Fischer cannot prevail on a DMCA claim based on the claim that the modified four phrases are the "work" from which CMI was removed.
d. "Fischer's Bee-Quick is a safe, gentle, and pleasant way to harvest your honey."
For the same reasons as above, Defendant's having replaced the word "Fischer's" with "Natural Honey Harvester" is not an act of CMI removal. "Fischer's" has no CMI significance as used in the advertisement.
D. Fischer's Lanham Act False Endorsement Claim
Fischer alleges that Defendants violated Section 43(a) of the Lanham Act by including his name in the post-domain path of URLs that linked to Defendants' Natural Honey Harvester. See TAC 04 ¶¶ 164-90. Fischer's examples of this include:
• "http://brushymountainbeefarm.com/Fume-Pad-w_-Fischers -Bee-Quick/prodcutinfo/777F," see SAC 04 Ex. 12;
• "http://brushymountainbeefarm.com/8-Frame-Fume-Pad-w_Fischers -Bee-Quick/productinfo/254FPQ/," seeid. Ex. 13;
• "http://brushymountainbeefarm.com/images/799fischers .jpg," see id. Ex 10;
• "http://brushymountainbeefarm.com//images/799fischers sm.jpg," seeid.
The Report recommended that the Court grant summary judgment for Defendants on these claims, because Fischer has not shown a likelihood of confusion from Defendant's ostensible false endorsement. See R & R 2 at 45-50. Fischer objects that the Report wrongly decided disputed issues of fact against him on this point. The Court reviews this issue de novo.
1. Applicable Legal Standards
To prevail on a false endorsement claim, a plaintiff must prove that "the defendant, (1) made a false or misleading representation of fact; (2) in commerce; (3) in connection with goods or services; (4) that is likely to cause consumer confusion as to the origin, sponsorship, or approval of the goods or services." Beastie Boys v. Monster Energy Co. ,
The first three of these factors are not in dispute. Fischer's claim therefore turns on the fourth factor: likelihood of confusion. Although this element ordinarily presents an issue of fact, consumer confusion can become an issue of law where a "[p]laintiff 'cannot possibly show confusion as to source or sponsorship.' " Roberts v. Bliss ,
When determining likelihood of consumer confusion, this Circuit employs an eight-factor test set forth in Polaroid Corp. v. Polarad Elecs. Corp. ,
2. Discussion
For the reasons that follows, as a matter of law, Fischer cannot establish, under the Polaroid factors, a likelihood of consumer confusion.
At the outset, the Court finds, substantially for the reasons given by Judge Peck, that Fischer meets or appears to meet the first three factors. As to the first factor, he has profitably marketed his product for a number of years; as to the second and third, Defendants allegedly used Fischer's last name in URLs on web pages marketing a competing product. The Court further finds-as is common in false endorsement cases-that factors four and seven are irrelevant to the false endorsement claim at issue. See, e.g. , Jackson v. Odenat ,
The Court's analysis therefore focuses on factors five ("evidence of actual consumer
a. Evidence of Actual Consumer Confusion
Although "actual confusion need not be shown to prevail under the Lanham Act, since actual confusion is very difficult to prove and the Act requires only a likelihood of confusion as to source," Beastie Boys ,
Here, Fischer has failed to demonstrate any actual consumer confusion. As ostensible proof of such confusion, Fischer relies on the following evidence: a single review that he claims is from Brushy's website; an observation that Google displays Natural Honey Harvester when asked to search for Fischer's Bee-Quick; and the claim that the use of his name in certain of Brushy's URLs constituted initial interest confusion. The Court considers each item in turn.
As to the review: Fischer attached a single review which he claims he drew from Brushy's website. It states that an earlier shipment of a product was not as good as a later shipment. See Fischer Aff. Ex. B ("The first bottle I bought last year worked well but this new stuff was a complete waste of time and money."). Fischer asks the Court to infer that the customer was referring to Fischer's Bee-Quick in the first instance and Natural Honey Harvester in the second. This, however, is speculation: Fischer apparently did not develop and has not provided any evidence to the effect that either product to which the review refers is Bee-Quick.
As to Google: Fischer alleges that search engines like Google would route customers to Natural Honey Harvester because Fischer's name appeared in the post-domain path in certain Brushy URLs. TAC 04 ¶ 175. But Fischer's evidence does not demonstrate that a purchaser is, in fact, led to Brushy's website by virtue of the URL containing Fischer's name. Rather, Fischer's evidence, as he describes it, reflects only that:
"Google results for [Fischer bee] ... cite Plaintiff's products and services in 9 of first 10 results, 17 of first 20, and 21 of first 30 results. [Beekeeping Fischer] cites Plaintiff and his products in 8 of the 1st 10, 16 of the 1st 20, and 22 of the 1st 30 results. [Jim Fischer bee] cites Plaintiff and his products in 37 of the first 40 results."
Fischer Aff. at 9-10. This evidence does not show actual confusion. Indeed, far from showing that customers were led astray, Fischer's Google evidence appears to indicate the opposite, that is, that his own product overwhelmingly appears when his name is searched. As important, this evidence does not show that Natural Honey Harvester appears instead-it does not indicate that the few search results for sites other than Fischer's product are for Brushy's website. Fischer's evidence further fails to show that, to the limited extent that non-Fischer websites came up as a result of the Google search, these websites presented as a result of the inclusion of his name in Brushy's post-domain URL.
Fischer thus has not demonstrated any actual confusion.
b. Evidence That the Imitative Mark Was Adopted in Bad Faith
Fischer argues that Brushy's use of Fischer's name in the post-domain URL was adopted in bad faith because "continuing use of a mark knowing that it is wrongful" demonstrates bad faith. Obj. at 11 (quoting First Savings Bank, F.S.B. v. U.S. Bancorp ,
When Brushy Mountain switched from the Bee-Quick to the Natural Honey Harvester product, the ad created by Brushy Mountain for the Bee-Quick product was changed, but the URL was mistakenly not changed. Once I learned the URLs contained the words 'Fischers' and 'Fischer's Bee-Quick' I had the URLs changed.
Gebauer Decl. ¶ 9. In his deposition, Fischer gave testimony consistent with this benign explanation. See Fischer Dep. at 153 ("Q: [D]id Brushy Mountain, on their website, use the same URL that they sold Bee-Quick as they did when they switched over and started selling Natural Honey Harvester? A: Yes. They continued to use the same URL.").
With the evidence indicating that Brushy's initial maintenance of the earlier URL was an inadvertent error, Fischer is forced to argue that Brushy's failure to remove his name from the URL's was an act of bad faith. But the evidence Fischer adduces does not bear this out.
First, Fischer claims that, based on his "read[ing] the manuals, stud[ying] the training videos, and sp[eaking] with tech staff at Dyacomp," the software used by Gebauer does not now operate as Gebauer claims it does. Fischer Aff. at 8. Fischer's lay conclusion to this effect does not suffice to substantiate this claim as to the
Second, Fischer notes that Brushy's website retains two links, archived in its web server, that contain Fischer's name. Pl. Obj. Reply at 7. At argument before Judge Peck, however, Brushy's lawyer emphasized that the links do not appear on any page advertising Defendants' products, and explained that the two links were not removed from the website archives out of a concern that such removal "could be perceived as spoliation of evidence." R & R 2 at 46 n.30. Fischer has not come forward with contrary evidence as to the operation of, or the reason for the retention of, these two links.
These slender threads are insufficient to establish this important Polaroid factor. "[T]o show bad faith, a plaintiff must show that the defendant intended to create confusion between the products or marks at issue." Crye Precision LLC v. Duro Textiles, LLC ,
c. Sophistication of the Consumers
Fischer argues that "the sophistication of the consumer here actually makes it more likely that they were confused as they would know that Fischer's name was synonymous with quality bee-keeping products." Pl. Br. at 21. However, Judge Peck persuasively refuted that argument, emphasizing the context in which Fischer's name appears on Defendants' website: "Whether defined as the typical consumer of beekeeping products, or Internet users writ large, no ordinary consumer is likely to see Fischer's name in the post-domain path of the URL and wonder if that signified his endorsement of a completely different product in the accompanying web page." R & R 2 at 49 n.34. This factor, too, as Judge Peck found, does not assist Fischer.
d. Other Considerations and Overall Assessment
The Court considers two other aspects of Judge Peck's analysis with which Fischer takes issue.
First, Fischer objects that the Report, in analyzing the likelihood of consumer confusion, cited a case that dealt with "domain squatting," a situation not present here. Obj. at 10 (citing R & R 2 at 46). But Judge Peck's Report cited Interactive Products Corp. v. a2z Mobile Office Sols., Inc. ,
To be sure, that a competitor's trademark was situated in a post-domain path does not preclude a finding of likely confusion. See, e.g. , H-D U.S.A., LLC v. SunFrog, LLC , No. 17-CV-711-JPS,
Second, Fischer objects that, in the likelihood of confusion inquiry, the continued use of a mark after the termination of a licensing agreement should be a factor in his favor. Obj. at 11. Courts in this district have indeed held that " '[w]hen an ex-licensee continues to use a mark after its license expires, likelihood of confusion is established as a matter of law.' " Microban Prod. Co. v. API Indus., Inc. , No. 14 CIV. 41 KPF,
In the end, the decisive question is whether, "looking at the [marks] in their totality, consumers are likely to be confused." Starbucks Corp. ,
E. Fischer's Unfair Competition Claim Under New York Law
Fischer next objects to the Report's recommendation that the Court grant summary judgment in favor of Brushy on Fischer's common law unfair competition claim, brought under New York law. Obj. at 10-12. Fischer argues that, in so recommending, Judge Peck improperly resolved
The Court's discussion above controls as to this point. The elements of an unfair competition claim under New York law are identical to the elements of an unfair competition claim under the Lanham Act, save that the plaintiff must also show "bad faith by the infringing party." Int'l Diamond Importers, Inc. v. Oriental Gemco (N.Y.), Inc. ,
G. Fischer's False Advertising Claims
"To prevail on a Lanham Act false advertising claim, a plaintiff must establish that the challenged message is (1) either literally or impliedly false, (2) material, (3) placed in interstate commerce, and (4) the cause of actual or likely injury to the plaintiff." Church & Dwight Co. v. SPD Swiss Precision Diagnostics, GmBH ,
Here, Fischer brings two false advertising claims under the Lanham Act. The first alleges that Brushy's description of Natural Honey Harvester as "100% Natural" is false. FAC 04 ¶¶ 210(a), 211; see Pl. Br. at 26. The second alleges that Brushy's statement that it "c[a]me out with [its] own" product (i.e. , Natural Honey Harvester) is false because Brushy purchases Natural Honey Harvester from a third party. TAC ¶¶ 210(d), 211; see Pl. Br. at 26. The Court addresses these in turn.
1. "100% Natural"
Brushy describes Natural Honey Harvester as "100% Natural" in its online and print advertisements. Fischer alleged that this claim is false insofar as Natural Honey Harvest is not, in fact, "100% Natural." Fischer does not, however, object to the Report's recommendation that this Court grant summary judgment for Defendants on this claim. The Court, finding no clear error, adopts the Report's recommendation.
2. "Come out with our own"
In its advertisement for Natural Honey Harvester, Brushy states: "For years we have promoted the use of a natural product to harvest honey but an unreliable supply of such a product has forced us to come out with our own." See SAC 04 Ex. 8.
a. Literal Falsity
"To establish literal falsity, a plaintiff must show that the advertisement either makes an express statement that is false or a statement that is 'false by necessary
Here, the Court finds that the statement "come out with our own" is not literally false because it is not unambiguous. See Apotex Inc. v. Acorda Therapeutics, Inc. ,
b. Implied Falsity
Where a message is not literally false, a plaintiff may nonetheless demonstrate that it is impliedly false where the message leaves "an impression on the listener or viewer that conflicts with reality." Church & Dwight Co. ,
Here, as reviewed above, Fischer has not come forward with any credible evidence of consumer confusion. He therefore cannot establish implied falsity by that route. Nor has he adduced any evidence that Brushy's behavior in advertising its product with the term "come out
H. Remainder of the Report
The Court has reviewed the remaining portions of the Report, as to which Fischer did not file any objections. The Court finds no clear error and adopts Judge Peck's recommendations in full.
CONCLUSION
For the foregoing reasons, the Court grants Brushy's motions for summary judgment. The Clerk of Court is respectfully directed to close the motions pending at 14 Civ. 1304, Dkt. 170, and 14 Civ. 1307, Dkt. 172, and to close this case.
SO ORDERED.
Notes
This summary of the factual and procedural history of this matter draws upon the following submissions (and exhibits thereto): Fischer's Second Amended Complaints, 14 Civ. 1304, Dkt. 50 ("SAC 04"), and 14 Civ. 1307, Dkt. 70 ("SAC 07"); Fischer's Third Amended Complaints, 14 Civ. 1304, Dkt. 89 ("TAC 04"), and 14 Civ. 1307, Dkt. 111 ("TAC 07"); Defendants' motions for summary judgment, 14 Civ. 1304, Dkt. 175, and 14 Civ. 1307, Dkt. 177 ("Def. Br."); Fischer's memoranda in opposition to these motions, 14 Civ. 1304, Dkt. 178, and 14 Civ. 1307, Dkt. 179 ("Pl. Br."); 14 Civ. 1304, Dkt. 184 and 14 Civ. 1307, Dkt. 185 ("R & R 2" or "the Report"); Fischer's objections to the Report, 14 Civ. 1304, Dkt. 191, and 14 Civ. 1307, Dkt. 188 ("Obj."); Brushy's response to Fischer's objections, 14 Civ. 1304 Dkt. 193, and 14 Civ. 1307, Dkt. 189 ("Def. Obj. Resp."); and Fischer's reply to Defendants' response to his objections. 14 Civ. 1304, Dkt. 196, and 14 Civ. 1307, Dkt. 192 ("Pl. Obj. Reply").
The two cases addressed herein, 14 Civ. 1304 and 14 Civ. 1307, have been litigated in tandem. On February 27, 2014, Fischer filed similar suits under these docket numbers against Stephen and Sandra Forrest. On June 19, 2014, the Court stated that it was inclined to consolidate the two cases and invited the parties' views. Dkt. 37. Fischer, then pro se , objected to the consolidation, stating that combining the suits could impair his ability to recover separate awards for direct and contributory infringement. See Dkt. 41 (citing
Fischer has not been consistent as to the specific materials, other than his photographs, from which Defendants allegedly removed CMI. In his third amended complaint, Fischer alleged that he had sent Brushy "layout ready text," see e.g., TAC 04 ¶ 92; in a later affidavit, Fischer stated that the "epigrams" were available online, Fischer Aff. at 4; and in his deposition, Fischer appeared to claim that CMI had been removed from his brochure, see Fischer Dep. at 137 (Q: "[H]ow many sentences are you alleging [Defendants] removed from your brochure?" A: "Four"). In the same deposition, however, Fischer stated that he was "not alleging [that Brushy] ever made a copy of my brochure without the copyright notice." Id. at 133 (emphasis added); and, in a later affidavit in opposition to summary judgment, Fischer stated that there is "clear intentional removal of CMI from the copyrighted Works misused on both the website and in the catalog, specifically, the removal of the word 'Fischer' (the author's name) from the text Works, and its replacement with 'Natural Honey Harvester.' " Fischer Aff. at 6. Judge Peck's Report took the brochure as the "source" material for Fischer's DMCA claim. Although Fischer's varying articulations have made it hard to pin down his theories as to the material(s) from which his CMI was wrongfully removed, the Court, in the interests of completeness and of fairness to Fischer, addresses each of the theories Fischer has articulated, in the light most favorable to him.
Defendants represent that, had Fischer deposed Twete, he would have learned that "she has worked at Midstates since at least 2006, personally handled the Brushy Mountain accountant, and that Midstates has a postal facility at is location in South Dakota." Def. Obj. Resp. at 3.
Consistent with this evidence, Defendants' Local Rule 56.1 statement, to which Fischer never responded as to this point, states that Fischer's product was on Brushy's website on December 26, 2010 and that Brushy's 2011 catalogue was mailed on January 21, 2011.
It is no answer to treat Fischer's objections as, effectively, an untimely motion for leave to file an amended complaint. "[W]here a 'plaintiff blatantly changes his statement of the facts in order to respond to the defendant['s] motion to dismiss ... [and] directly contradicts the facts set forth in his original complaint,' a court is authorized 'to accept the facts described in the original complaint as true.' " Colliton v. Cravath, Swaine & Moore LLP , No. 08 CIV 0400 (NRB),
Fischer attempts to avoid this result by noting, based on TVT Records v. Island Def Jam Music Grp. ,
Like this case, Bouchat involved multiple lawsuits: one against the Baltimore Ravens and National Football League Properties, and four against "several hundred companies (licensees)." Bouchat ,
Brushy argues that "§ 1202(b) 'prohibits the removal or alteration of "copyright management information" from a validly copyrighted work ,' " rather than a merely copyrightable one, Def. Reply Mem. at 7 (emphasis in original) (citing Silver v. Lavandeira , No. 08 Civ. 6522 (JSR),
Fischer attaches an exhibit (Exhibit G) to his objections in an attempt to demonstrate that he authored one "work" claimed to underlie Brushy's advertisement. Fischer comes forward with this exhibit too late. See Tavares ,
Although Fischer objects to the Report's discussion of damages under the DMCA, the Court, having found that no DMCA claim validly lies, has no occasion to address those objections.
Although not necessary to the Court's ruling, Gebauer's supplemental affidavit states that the review was posted on May 7, 2013, long after Brushy discontinued selling Fischer's products. See Dkt. 183 (Gebauer Supp. Decl.) ¶¶ 3-4.
In his objections, Fischer states that he "submitted an affidavit detailing how his name in the URL brought the offending page up in Google searches," citing to Fischer Dep. at 212-13. Obj. at 11. The cited deposition, however, does not establish that point, but merely recounts that Fischer has so alleged.
In his objections, Fischer alternatively styles Brushy's offending phrase as "We made our own" and "We came out with our own. " Obj. at 2, 12. In fact, both as alleged by Fischer and as reflected in Brushy's advertisement, the phrase used is "forced us to come out with our own." See TAC 04 ¶ 210(d); SAC 04 Ex. 8.
The formulation used by the Second Circuit in Time Warner Cable can be read to suggest that a statement cannot be literally false if its meaning is ambiguous, even if each alternative meaning of the statement is itself false. See Classic Liquor Importers ,