Plaintiff appeals the trial court’s denial of its motion for partial summary judgment and allowance of defendants’ motion for partial summary judgment on plaintiff’s claim of unfair and deceptive trade practices. Defendants appeal denial of their motion for partial summary judgment alleging res judicata, and denial of their motion to strike certain affidavits offered by plaintiff. We reverse the trial court’s grant of partial summary judgment to defendants and dismiss the remaining appeals.
Pertinent facts and procedural history include the following: In October 1994, James A. Holmes, III (Holmes) and F. Spruill Thompson (Thompson), officers and directors of plaintiff First Atlantic Management Corporation (First Atlantic), began negotiations with defendant Dunlea Realty Company (Dunlea Realty), acting through defendant H. Steven Harris (Harris), for the purchase of certain Dunlea Realty assets. The latter comprised property management accounts (the accounts) consisting of the right to receive payment from owners of rental property in exchange for management services.
On 23 February 1995, First Atlantic and Dunlea Realty entered into an Offer to Purchase and Contract regarding the accounts. Although a 28 February 1995 closing date was originally agreed upon, closing in actuality took place 4 April 1995. At that time, an Acquisition Agreement (Agreement) was executed, which included a listing of the accounts being sold to First Atlantic.
*245 However, shortly before 4 April 1995, Harris was contacted by Ed Taylor (Taylor), president of Property Management Incorporated (PMI), a competitor of Dunlea Realty. During a 3 April 1995 telephone conversation, Taylor informed Harris that certain of the accounts desired to engage the services of PMI. Harris requested that information concerning the affected accounts be telefaxed to his office. However, Harris did not reveal to representatives of First Atlantic that some of the accounts involved in the asset sale were seeking to secure other property management services.
Several hours following conclusion of the closing on 4 April 1995 and after receiving a telefax list of accounts transferring to PMI, Harris went to plaintiff’s offices and disclosed the pending loss of certain accounts including, according to plaintiff, “the Abee Account which . . . represented a substantial amount of the monthly revenues of the entire property management accounts.”
On 3 May 1995, plaintiff filed suit alleging breach of contract, fraudulent misrepresentation and nondisclosure, and unfair and deceptive trade practices. Plaintiff thereafter moved for partial summary judgment on the issue of unfair and deceptive trade practices. The trial court denied the motion, and plaintiff voluntarily dismissed its action without prejudice on 3 April 1996.
Plaintiff reinstituted suit 25 April 1996 alleging breach of contract, fraudulent misrepresentation and nondisclosure, and unfair and deceptive trade practices under N.C.G.S. § 75-1.1 (1994). Plaintiff again moved for partial summary judgment on its claim of unfair and deceptive trade practices. Defendants in turn moved for summary judgment on the issue of unfair and deceptive trade practices, sought summary judgment predicated upon res judicata, and moved to strike certain affidavits relied upon by plaintiff in its motion.
In an order filed 6 March 1997, the trial court denied plaintiffs motion as well as that of defendants predicated upon res judicata, and further denied defendants’ motion to strike. However, the court granted defendants’ motion for partial summary judgment on plaintiff’s claim of unfair and deceptive trade practices.
The court’s order further provided that, upon plaintiff’s motion, “this Order is hereby . . . certified for immediate appeal” pursuant to N.C.G.S. § 1A-1, Rule 54(b) (1990) (Rule 54(b) certification). Plaintiff and defendants thereafter filed timely appeals to this Court on 12 March 1997 and 18 March 1997 respectively.
*246 I.
Although the parties do not raise the issue, we must first consider
sua sponte
whether the parties’ appeals are properly before this Court.
See Bailey v. Gooding,
[t]here is no more effective way to procrastinate the administration of justice than that of bringing cases to an appellate court piecemeal through the medium of successive appeals from intermediate orders.
Veazey v. Durham,
The trial court’s order fails to resolve all issues between all parties and thus is not a final judgment,
id.
at 361-62,
Interlocutory orders are ordinarily not directly appealable,
see Liggett,
[f]irst, an interlocutory order can be immediately appealed if the order is final as to some but not all of the claims .. . and the trial court certifies there is no just reason to delay the appeal [pursuant to N.C.R. Civ. P. 54(b)]. Second, an interlocutory order can be immediately appealed under N.C. Gen. Stat. § l-277(a) (1983) and 7A-27(d)(l) (1995) “if the trial court’s decision deprives the appellant of a substantial right which would be lost absent immediate review.”
Bartlett v. Jacobs,
*247
Rule 54(b) certification by the trial court is reviewable by this Court on appeal in the first instance because the trial court’s denomination of its decree “a final . . . judgment does not make it so,”
Industries, Inc. v. Insurance Co.,
Further,
denial of a motion for summary judgment is not a final judgment and is generally (unless affecting a “substantial right”) not immediately appealable, even if the trial court has attempted to certify it for appeal under Rule 54(b).
Cagle v. Teachy,
Similarly, denial of a motion to strike is interlocutory and not a final judgment.
See Veazy,
*248
In the case
sub judice,
plaintiff and defendants have each appealed the trial court’s denial of their respective summary judgment motions. Defendants likewise have appealed the denial of their motion to strike certain affidavits from plaintiffs summary judgment motion. In each instance, the order appealed from is interlocutory and the trial court’s Rule 54(b) certification is ineffective as to each because it cannot by certification make its decree “immediately appealable [if] it is not a final judgment.”
Lamb v. Wedgewood South Corp.,
As to denial of the parties’ summary judgment motions, our thorough examination and consideration of the record reveals no substantial right which “could not be corrected upon appeal from final judgment.”
Auction Co. v. Myers,
Concerning denial of defendants’ motion to strike, we note the trial court rejected plaintiff’s summary judgment motion, notwithstanding its refusal to strike consideration of certain affidavits in ruling thereon. In addition, this Court hereinabove has dismissed plaintiff’s appeal of denial of its summary judgment motion. Suffice it to state we perceive no right, and certainly no “substantial” right, of defendants subject to being lost absent immediate appeal,
see id., of
denial of their motion to strike.
See also Privette v. Privette,
However, the entry of partial summary judgment in favor of defendants on plaintiff’s claim of unfair and deceptive trade practices is dispositive of that claim. While interlocutory in that other claims remain outstanding among the parties, the partial summary judgment order thus is immediately appealable provided 1) the trial court certified pursuant to Rule 54(b) that “there [wa]s no just reason to delay the appeal,”
Bartlett,
In the case sub judice, the trial court certified there was “no just reason [to] delay” plaintiff’s appeal because “of the finality of [the trial court’s order] with respect to the plaintiff’s unfair and deceptive trade practices claim for relief, an integral part of the plaintiff’s case_” We therefore consider the propriety of the trial court’s certification.
Initially, we note with approval that the trial court’s order sets forth the basis upon which it determined there existed “no just reason to delay,” thus facilitating appellate review.
See In re Rogers,
In effect, the trial court concluded a substantial right of defendants would be adversely affected absent immediate appeal. While perhaps not the sole consideration, we hold application of the substantial right analysis was prerequisite to the court’s decision regarding Rule 54(b) certification that there existed “no just reason to delay the appeal.”
See Fraser,
The sole issue which remains is whether the court correctly concluded a substantial right of defendants would be significantly impaired absent immediate appeal. Whether or not a substantial right will be prejudiced by delay of an interlocutory appeal generally must be decided on “a case by case basis.”
Hoots v. Pryor,
[i]t is usually necessary to resolve the question in each case by considering the particular facts of that case and the procedural context in which the order from which the appeal is sought is entered.
Bernick v. Jurden,
The determination of appealability under the substantial right exception is a two step process.
Hoots,
The avoidance of “one trial on the disputed issues is not normally a substantial right that would allow an interlocutory appeal.”
Green v. Duke Power Co.,
the possibility of undergoing a second trial affects a substantial right only when the same issues are present in both trials, creating the possibility that a party will be prejudiced by different juries in separate trials rendering inconsistent verdicts on the same factual issue.
Id.
at 608,
In the case
sub judice,
plaintiff’s claims of “Fraudulent Misrepresentation and Nondisclosure” and of “Unfair and Deceptive Trade Practices” rest upon nearly identical factual allegations.
*251
Moreover, in order for plaintiff to prevail on these claims, a jury would be required to render essentially identical factual determinations in plaintiffs favor.
See Bhatti v. Buckland,
For example, it is conceivable that at trial on plaintiffs fraud claim, a jury could find defendants failed to commit the misrepresentations alleged. If, on appeal from that verdict, plaintiff was to renew its appeal regarding the grant of summary judgment on the unfair and deceptive trade practices claim and we determined the latter to have been error, a second trial would be required against defendants on the selfsame facts, at which trial a second jury conceivably could reach a verdict inconsistent with the first.
See id.; see also Webb v. Triad Appraisal and Adjustment Service, Inc.,
In short, the trial court correctly determined a substantial right of plaintiff might be affected by delaying its appeal of the grant of defendants’ partial summary judgment motion until adjudication of all claims herein. The court thus properly certified pursuant to Rule 54(b) that there was “no just reason to delay” plaintiff’s appeal. We therefore affirm that determination of the trial court and address plaintiff’s appeal on its merits.
II.
Summary judgment is appropriately granted if:
the pleadings, depositions, answers to interrogatories, and admissions on file, together with the affidavits, if any, show that *252 there is no genuine issue as to any material fact and that any party is entitled to a judgment as a matter of law.
N.C.R. Civ. P. 56(c). A summary judgment movant bears the burden of establishing the lack of any triable issue, and may do so by:
proving that an essential element of the opposing party’s claim is nonexistent, or by showing through discovery that the opposing party cannot produce evidence to support an essential element of his claim.... All inferences of fact from the proofs offered at the hearing must be drawn against the movant and in favor of the party opposing the motion.
Boudreau v. Baughman,
Chapter 75 of the North Carolina General Statutes prohibits unfair and deceptive acts which undermine ethical standards and good faith dealings between parties engaged in business transactions.
See
N.C.G.S. §§ 75-1.1 through 75-89 (1994);
Pleasant Valley Promenade v. Lechmere, Inc.,
To prevail on a claim of unfair and deceptive trade practices, a plaintiff must show: (1) defendants committed an unfair or deceptive act or practice; (2) in or affecting commerce; and (3) that plaintiff was injured thereby.
See Canady v. Mann,
The parties do not dispute that sale of property management accounts would fall within the purview of G.S. § 75-1.1 as being “in or affecting commerce.”
See, e.g., United Roasters, Inc. v. Colgate-Palmolive Co.,
In his affidavit, Thompson stated:
At the closing, various documents were executed which included the Acquisition Agreement. At no time during the closing or prior to the closing did the Defendants or anyone else inform me or any representative acting on behalf of the Plaintiff that the Defendant Harris was aware prior to the closing that owners of property management accounts which were to be sold to the Plaintiff were going to transfer those accounts to a competitor known as PMI. During the closing, I specifically asked Harris if there was any information about the status of the accounts which we needed to know. In response to this question, Harris stated that we knew everything that he knew. . . .
If I had been informed prior to or at the closing of the information which Harris knew ... I would not have agreed to close the transaction and would certainly not have paid the purchase price to the corporate Defendant.. . .
I knew that, as a result of a loss of [the accounts], the Plaintiff would have a substantial negative monthly cash flow. In fact, that has occurred, and the Plaintiff has continued to lose money on a monthly basis.
In addition, the deposition of Harris contained the following:
Q: Well, [PMI] told you during that conversation that there would be some accounts leaving Dunlea Realty and going to his business; Is that Correct?
*254 A: He said there were a couple of accounts that wanted to transfer.
Q: Did you say, “[PMI], how many accounts are you talking about?”
A: I can tell you what I said if you’d like. I said, “[PMI], fax over some paper work, and I’ll look at it”....
Q: But you did not inform [First Atlantic] of the April 3 conversation; Right?
A: Right.
Q: Had you alerted anyone at Dunlea’s Office that you had told [PMI] to fax you that information?
A: No.
Q: Had you told anyone associated with Dunlea on the morning of April 4,1995, and prior to the closing of your conversation with [PMI]?
A: No.
A misrepresentation may constitute an unfair and deceptive trade practice under G.S. § 75-1.1,
see Hardy v. Toler,
Viewing all inferences of fact against defendants,
see Boudreau,
Although Harris asserted in his deposition that he “didn’t take [PMI] seriously on the account transfers,” it is immaterial whether he misrepresented the status of the accounts out of negligence and in good faith, or without intent to mislead.
See, e.g., Forbes v. Par Ten Group, Inc.,
Notwithstanding, defendants maintain Harris may not be chargeable with a misrepresentation on 4 April 1995 since “all of the documents, including the Acquisition Agreement, the Bill of Sale, the Assignment of Rights . . . were expressly made effective April 1, 1995.” More specifically, defendants contend that in order for Harris to have misled plaintiff, his failure to disclose on 4 April 1995 would of necessity have to be applied to the earlier date “when the contract was created and the obligations of the parties established.” This argument is unfounded.
The Agreement was not actually “created” or executed until closing of the transaction on 4 April 1995. It is undisputed that the closing documents were executed only after the accounts were identified and verified on 4 April 1995. Hence, the very documents upon which defendants rely to assert the 1 April 1995 effective date were procured, viewing the evidence in the light most favorable to plaintiff,
Boudreau,
Likewise, defendants’ arguments relying upon the Uniform Commercial Code (the U.C.C.) are inapposite because property management accounts do not constitute “goods” within the meaning of Article 2 of the U.C.C. (See N.C.G.S. § 25-2-105 (1995)). Article 2 is therefore inapplicable to the sale of the accounts.
Finally, defendants assert plaintiff “elected as its principal relief the remedy of rescission,” and that, as a consequence, it cannot sue for damages under G.S. § 75-1.1 because these remedies are “incon
*256
sistent.”
See United Laboratories, Inc. v. Kuykendall,
Defendant is correct that it is well established in our jurisprudence that
[w]hen a person discovers that he has been fraudulently induced to purchase property he must choose between two inconsistent remedies. He may repudiate the contract of sale, tender a return of the property, and recover the value of the consideration with which he parted; or, he may affirm the contract, retain the property, and recover the difference between its real and its represented value. He may not do both. Once made, the election is final....
Taylor v. Triangle Porsche-Audi, Inc.,
In a fraud case, damage is the amount of loss caused by the difference between what was received and what was promised through a false representation.
See River Birch Associates v. City of Raleigh,
Plaintiffs complaint reveals it seeks damages under G.S. § 75-1.1, relying upon rescission in the alternative. However, North Carolina law does not support defendants’ contention that election between remedies must be made at the time of filing a complaint. See N.C.G.S. § 1A-1, Rule 8(e) (1990) (“party may set forth two or more statements of a claim . . . alternatively or hypothetically”).
The more recent trend in Chapter 75 cases has been to require election of remedies prior to instruction of the jury,
see Winant v. Bostic,
To summarize, plaintiffs appeal of the denial of its motion for partial summary judgment, and defendants’ appeals of the denial of their motions to strike and for partial summary judgment are each dismissed. However, defendants failed to overcome plaintiffs
prima facie
showing of an unfair and deceptive trade practice,
see Boudreau,
Dismissed in part; reversed in part.
