{1} Petitioner Peter Furst, Ph.D. petitioned this Court to review an opinion of the Court of Appeals that reinstated some of the claims brought against him by Respondent Jay Fikes, Ph.D., but otherwise affirmed the district court’s judgment for Dr. Furst. See Fikes v. Furst,
I
{2} The parties to this case are two anthropologists involved in a decades-long dispute regarding each others’ observations of the Huichol Indian community in Mexico. Dr. Furst, the defendant in the lawsuit and the petitioner to this Court, was the first to observe the religious practices of the Huichol Indians during the 1960s. Then, in the late 1970s and early 1980s, Dr. Fikes, the plaintiff in district court, the appellant in the Court of Appeals, and the respondent in this Court, visited the same Indian community. Dr. Fikes proceeded to dispute some of the findings that Dr. Furst had reported regarding Huichol practices.
{3} Dr. Furst took offense to Dr. Fikes’ claims that his reports of Huichol practices were inaccurate, and thus began the bitter feud that resulted in this lawsuit. Each expressed his disagreement with the other in various ways. Dr. Furst allegedly made various disparaging remarks regarding Dr. Fikes to various third persons throughout the past fifteen years. As a representative sample, Dr. Furst made statements that Dr. Fikes was “a lousy anthropologist,” “beset by devils,” and was “pursuing a half-assed fantasy.” Dr. Fikes, for his part, wrote a book that chronicled his disagreement with Dr. Furst’s conclusions about the Huichol that was entitled Carlos Castaneda: Academic Opportunism and the Psychedelic Sixties. The manuscript contained statements, referring to Dr. Furst’s work with the Huichol Indians, such as, “I discovered what may be the most complicated and fascinating anthropological hoax of the 20th century.” Originally, Dr. Fikes entered into a contract with Madison Books to publish the manuscript. However, Dr. Furst found out about it, and wrote to the publisher threatening to sue for libel if the book was published. Madison Books then canceled the contract with Dr. Fikes to publish the book. Subsequently, Dr. Fikes’ manuscript was modified to, in his words, “libel-proof’ its content, and another publisher, Millenia Press, was found for the book.
{4} Despite his claims that he might, Dr. Furst never sued Dr. Fikes for libel as a result of the published book. Dr. Fikes,
{5} The Court of Appeals reversed the district court’s order, however, regarding two groups of alleged defamatory statements. The first group of statements were made by Dr. Furst to Dr. Bruce Bernstein, the chief Curator and Assistant Director of the Museum of New Mexico. In a deposition, Dr. Bernstein testified that Dr. Furst, “on more than one occasion went through a litany of reasons why Dr. Fikes was unqualified” to work on a “Huiehol Indian Assistance Project” that was envisioned at the University of New Mexico. That project was eventually abandoned. The second group of statements made by Dr. Furst all related to Dr. Fikes’ relationship with the University of Michigan. Specifically, Dr. Furst asserted that the university “disowned” Dr. Fikes, “[djidn’t want anything to do with him,” and was “sorry they had ever given him or provided him with a doctor’s degree.” These statements were made by Dr. Furst to Dr. Bernstein. A similar statement was made to Joan O’Donnell of the School of American Research.
{6} The Court of Appeals also reversed the order granting summary judgment in favor of Dr. Furst regarding the tortious interference with contract claim. The Court held that an issue of fact existed: whether Dr. Furst’s threat to sue the publisher was made with an improper motive. The Court explained that the record contained evidence that supported an inference that Dr. Furst did not actually intend to sue the publisher, because he did not sue Millenia Press after the revised manuscript was eventually published.
{7} Dr. Furst petitioned this Court for certiorari. Dr. Fikes did not cross-petition.
II
{8} As a preliminary matter, we must explain the proper scope of our review of the Court of Appeals opinion. Dr. Fikes, in his answer brief, asserts that this Court should take this opportunity to review other allegedly defamatory statements on which the Court of Appeals affirmed summary judgment in favor of Dr. Furst. Dr. Fikes, however, did not file a petition for certiorari regarding the numerous claims that the Court of Appeals held were properly dismissed by the district court. Under the appellate rules, it is improper for this Court to consider any questions except those set forth in the petition for certiorari. See Rule 12-502(0(2) NMRA 2003. Accordingly, Dr. Furst has not responded in his reply brief to the merits of Dr. Fikes’ arguments regarding claims outside of the scope of the petition; he emphasizes instead that those issues are not properly before this Court. We agree.
{9} This Court cannot consider any of Dr. Fikes’ claims that the Court of Appeals erred. Dr. Fikes could have filed a cross-appeal or petition for certiorari as to those issues. Not having done so, he has waived any right to request their review. Id.; see 5 C.J.S. Appeal & Error § 840 (1993) (“[T]he higher court cannot review rulings of the intermediate court against appellee where appellant alone appealed or applied for a writ of error.”). The United States Supreme Court similarly requires a cross-petition for certiorari if the respondent wishes to argue additional issues. See, e.g., Thompson v. W. States Med. Ctr.,
Ill
{10} Dr. Furst asserts that the Court of Appeals erred by reversing the district court’s order and reinstating Dr. Fikes’ claims regarding some of the defamatory statements. Dr. Furst argues that two different elements of a defamation case have not been met. First, he claims that the recipients of the allegedly defamatory statements did not attribute defamatory meaning to the statements. Second, he argues that Dr. Fikes has not alleged any specific damages that resulted from the statements. We need not reach the damages issue because we agree with Dr. Furst that the recipients did not attribute a defamatory meaning to the statements.
A
{11} Because the district court granted summary judgment in favor of Dr. Furst, we apply a de novo standard of review. McGarry v. Scott,
B
{12} “The primary basis of an action for libel or defamation is contained in the damage that results from the destruction of or harm to that most personal and prized acquisition, one’s reputation.” Gruschus v. Curtis Publishing Co.,
{13} Dr. Furst does not argue that the statements he made about Dr. Fikes could not be interpreted to have a defamatory meaning. Indeed, the statements that Dr. Fikes was unqualified to work on a Huichol Indian assistance project, and the various statements regarding his relationship with the University of Michigan, might be considered defamatory as a matter of law. See Newberry v. Allied, Stores, Inc.,
{14} This Court has not considered what it means for the recipient to understand a statement to be defamatory. Our Uniform
To support a claim for defamation, the defamatory meaning of the communication must be understood by the person to whom it was communicated.
The defamatory meaning of a communication is that which the recipient reasonably understands it was intended to express. It is what the recipient of the communication reasonably understood the meaning to be that controls; not what the defendant may have intended to convey.
UJI 13-1008 NMRA 2003.
{15} Some statements that may seem plainly defamatory to an outside observer may be understood by the intended recipient in a completely different way. See Restatement, supra, § 563 cmt. e at 164 (“Words which if isolated from the circumstances under which they were uttered might appear defamatory, may in fact not have been so understood by the person to whom they were published.”). “Communications are judged on the basis of the impact that they will probably have on those who are likely to receive them, not necessarily the ordinary ‘reasonable man.’ ” Robert D. Sack, Sack on Defamation § 2.4.3, at 2-25 (3rd ed.2003). Dr. Furst is not liable in tort for defamation if the recipients of his words did not understand those words to have a defamatory meaning. “[Cjontext (including tone and type of publication) may show that language is asserting no defamatory fact because context can show that the words should not be understood as literal statements but as whimsy, irony, hyperbole, or meaningless invective.” Dan B. Dobbs, The Law of Torts § 404, at 1133 (West 2000); see Morse v. Ripken,
{16} The Court of Appeals held that disbelief by the recipients would not defeat the claim. See Fikes,
{17} At oral argument, Dr. Furst’s counsel contended that such statements are common within the academic community of which his client and Dr. Fikes are part and because they are common, do not convey, or at least in this case did not convey, a defamatory meaning. If the recipients of the statements had expressly indicated that in the academic community of which Dr. Furst and Dr. Fikes were part such statements would not be taken literally, the issue on appeal would have been easier. Nevertheless, we are persuaded the deposition testimony supports an inference that the statements were not taken literally by the recipients, because similar statements usually are not taken literally in
{18} In addition to the immediate context of the statement, we also look to “the broader social context into which the statement fits.” Oilman v. Evans,
{19} Considering the context of the statements made by Dr. Furst, the evidence produced in support of his motion for summary judgment supports Dr. Furst’s argument. He made a prima facie showing that the recipients did not attribute a defamatory meaning to the statements he made. Because proof that a defamatory communication occurred was essential to Dr. Fikes’ case, Dr. Furst’s showing gave rise to a burden on Dr. Fikes to show that there was an issue of fact concerning a statement of defamatory meaning. Dr. Fikes did not carry that burden. He has not pointed to any evidence that the statements affected the recipients’ opinions of him, other than Dr. Bernstein’s statement that he now takes “a much more cautious approach” in his professional dealings with Dr. Fikes and Dr. Furst. We construe this statement as evidence that Dr. Bernstein did not want to get in the middle of the feud, not that he no longer respected Dr. Fikes professionally. We conclude the deposition testimony supports an inference, which Dr. Fikes did not rebut, that neither recipient understood the words to have a defamatory meaning. Because neither recipient of the statements attributed a defamatory meaning to them, we must affirm the district court’s order granting summary judgment in favor of Dr. Furst as to these claims.
IV
{20} Dr. Furst also argues that the Court of Appeals erred by reversing the district court’s order dismissing the tortious interference with contract claim. In order to prevail on a claim of tortious interference with contract, Dr. Fikes must prove that Dr. Furst took action that persuaded Madison Books to break its commitment to publish his manuscript, and that Dr. Furst accomplished this either with an improper motive or through improper means. Kelly v. St. Vincent Hosp.,
{21} Dr. Furst argues that for an “improper motive” to exist the motive must have been solely to harm the plaintiff. This Court, though, has never stated that an improper motive must be the sole motive for interfering with an existing contract. We have only applied the “sole motive” test to prospective contracts, and at-will contracts, which are equivalent to prospective contracts. See Silverman v. Progressive Broad., Inc.,
{22} When the interest at stake is an existing contractual relationship, a different analysis is appropriate than when the interest at stake is a prospective contractual relationship.
American courts are not as willing to protect interests in prospective contractual relations as they are to protect interests in existing contracts. Where the defendant is accused of interfering with the plaintiffs opportunity to enter into contracts with third persons, a strong showing must be made that the defendant acted not from a profit motive but from some other motive, such as personal vengeance or spite.
Anderson v. Dairyland Ins. Co.,
{23} In Speer v. Cimosz,
{24} In this case, Dr. Fikes and Madison Books had an existing contract to publish his book. Therefore a sole motive analysis is not applicable. Regardless of whether Dr. Furst intended him harm, Dr. Fikes still needed to show that Dr. Furst was not substantially motivated by a desire to protect his own interest. It cannot be questioned that Dr. Furst sought to protect his own legally protected interest by sending his letter to Madison Books. In his letter to the publisher, Dr. Furst claimed that the book would “threaten serious damage to ... [his] standing in the anthropological community, [his] ongoing career, and, not least, [his] livelihood.” This statement clearly demonstrates that Dr. Furst was motivated by more than a desire to harm Dr. Fikes when he sent the letter. He wanted to protect his own reputation. Nowhere in the letter is there any indication that Dr. Furst had an improper motive for making his request. Dr. Fikes does not point to any other evidence in the record that would indicate such an improper motive, but rather he contends that “Dr. Furst’s animosity toward [him] is self evident.” We are left to conjecture and speculation in that regard. While it would not be surprising to discover that Dr. Furst took pleasure in Dr. Fikes’ lost profits, given the history of their contentious relationship, the letter reflects far more than personal animosity; it reflects Dr. Furst’s genuine concern for his professional reputation and livelihood. It was Dr. Fikes’ burden to present evidence to the contrary in his response to Dr. Furst’s motion for summary judgment. Dr. Fikes not having done so, the district court properly entered summary judgment in favor of Dr. Furst on this claim.
B
{25} Dr. Fikes also argues that Dr. Furst utilized “improper means” to interfere with his publishing contract with Madison Books. In M & M Rental Tools, Inc. v. Milchem, Inc.,
y
{26} We hold that the Court of Appeals erred to the extent that it reversed the district court’s order granting summary judgment in favor of Dr. Furst. On the defamation claims, there was no genuine issue of material fact that the recipients of the statements understood them to be defamatory. On the claim for tortious interference with contract, there was no genuine issue of material fact that Dr. Furst was substantially motivated by a desire to protect his own interests. Thus, the district court correctly held that Dr. Furst was entitled to judgment as a matter of law. We therefore affirm the district court’s summary judgment for Dr. Furst.
{27} IT IS SO ORDERED.
