The plaintiffs, participants in a Dividend Reinvestment and Stock Purchase Plan (the “Plan”) provided by First Chicago Corporation (“First Chicago”), appeal the dismissal of the three counts of their complaint alleging breach of contract, negligent misrepresentation and violations of the Securities Exchange Act of 1934 (15 U.S.C. § 78j) and of Securities and Exchange Commission (“SEC”) Rule 10b-5 (17 C.F.R. § 240.10b-5). They do not appeal the dismissal of their fourth count, a claim under § 18(a) of the Securities Exchange Act of 1934, alleging loss as a result of reliance on a false or misleading document filed with the SEC. We reverse and remand.
I.
Plaintiff Rankow began his participation in the Plan in April of 1983; by December of 1985 all of the plaintiffs had become participants. The Plan permitted First Chicago’s common stockholders to reinvest their dividends and to make optional cash payments toward the purchase of more shares of common stock at five percent under the prevailing market price, without paying service charges or brokerage commissions. Since this is an appeal from the dismissal of a complaint, 1 we accept as true the plaintiffs’ allegation that their primary purpose in participating in the Plan was to sell immediately the shares they obtained in this way — and that First Chicago, the defendant, was fully aware of their practice. The amount of profit the plaintiffs made by reselling the shares they had obtained at discount prices obviously depended heavily on the timing of the purchase and resale. It was, therefore, crucial to their plan that they have reliable information as to which day would be the “pricing day” upon which discounts could be calculated.
The rules governing determination of pricing days were set out in the applicable Plan prospectus. When the plaintiffs first joined, the Plan was governed by a prospectus issued on May 10, 1982. The 1982 Prospectus provided that shares purchased pursuant to the Plan would be priced at 95% of the average high and low sales prices of the common stock as reported in the Wall Street Journal “on the first trading day of January, April, July and October of each year (the ‘Pricing Date’).” Complaint at ¶ 60. 2 This rule was changed in a new prospectus issued in December 1984. Under the 1984 Prospectus, shares would be priced at 95% of their average high and low sales price as reported in the Wall Street Journal on the dividend payment date. If common stock was not traded on the dividend payment date, then the pricing day would be the last preceding date on which the common stock had been traded.
*358 The 1984 Prospectus contained a provision stating that
NO PERSON IS AUTHORIZED BY FIRST CHICAGO CORPORATION TO GIVE ANY INFORMATION OR TO MAKE ANY REPRESENTATIONS, OTHER THAN THOSE CONTAINED IN THIS PROSPECTUS, IN CONNECTION WITH THE OFFER CONTAINED IN THIS PROSPECTUS.
Appellee’s App. at 3. The prospectus also included a somewhat ambiguous discussion of provisions for modification of the plan, in a “question and answer statement of the provisions of the Plan:”
34. May the Plan be changed or discontinued? While the Company hopes to continue the Plan indefinitely, the Company reserves the right to suspend, terminate or modify the Plan at any time. You will be notified of any such suspension, termination or modification.
Id. at 13. As an answer to the final question in this section — “How may stockholders obtain answers to other questions regarding the Plan?” — the prospectus provided the address and telephone number of the Office of the Treasurer at First Chicago.
Soon after the new prospectus became effective, First Chicago declared a dividend payment date of January 1,1985. Because no sales were conducted on that date, First Chicago could not use it as the pricing day. But instead of using a preceding trading day, as provided in the then-governing prospectus, First Chicago used the following day — January 2, 1985 — as the pricing date. There apparently was no communication between First Chicago and the plaintiffs about this variance from the controlling prospectus at this time or throughout most of 1985.
In December of 1985, plaintiff Martin Rankow called on behalf of all of the plaintiffs to ask Richard Weincek, Senior Vice President of First Chicago, which date would be used as the pricing day for any purchases made on January 1 of 1986. Weincek, who at the time was in charge of administering the Plan for First Chicago, told Rankow that January 2 would once again be used as the pricing date. In reliance on this statement, the plaintiffs made an optional cash investment of over $11 million and immediately arranged to sell on January 2 the stock they obtained through this investment. However, First Chicago on this occasion followed the 1984 Prospectus, and used December 31 rather than January 2 as the pricing date. Because the price of the stock was lower on January 2 than it had been on December 31, the plaintiffs sold more shares of stock than they had obtained and they had to buy additional stock on the open market in order to cover their sales. In the present action they seek to recover claimed losses on this transaction in the amount of $279,-453.84.
Their original complaint was in four counts: breach of contract (I), negligent misrepresentation (II), violations of SEC Rule 10b-5 and of Section 10(b) of the Securities Exchange Act (III) and violation of Section 18(a) of the Securities Exchange Act (IV). The district court granted First Chicago’s motion to dismiss on all four counts. Only the first three counts are raised on appeal.
II.
A.
The plaintiffs’ breach of contract count is premised on the theory that Weincek, in representing January 2 as the pricing date, offered to modify the existing contract (embodied in the 1984 Prospectus) between First Chicago and the plaintiffs. When the plaintiffs sent in their payment, under this theory, they accepted Weincek’s offer. First Chicago, however, denies that Weincek had any authority to modify the terms of the Plan as given in the prospectus.
The district court, in holding for First Chicago, gave dispositive weight to the printed disclaimer. The court concluded that the mere existence of this provision definitively established (1) that Weincek lacked authority to modify the terms of the prospectus; (2) that the plaintiffs were on notice that Weincek lacked authority; and
*359
(3) that plaintiffs’ reliance on Weincek’s representations was therefore unreasonable. Ra
nkow v. First Chicago Corp.,
Under Illinois law, “the existence and scope of an agency relationship are questions of fact, to be decided by the trier of fact,” unless the relationship is “so clear as to be undisputed.”
St. Ann’s Home for the Aged v. Daniels,
Illinois law, then, does not appear to dictate as narrow an analysis of Weincek’s authority as the district court undertook here. The court relied primarily on
Malcak v. Westchester Park District,
This case, then, resembles
Malcak
in one aspect: both cases involve governing contractual documents with specific limitations on the authority of the agents in question. However, in
Malcak
there was no conduct alleged that would call the limitation into question.
4
By contrast, the plaintiffs here
*360
allege conduct violating the controlling prospectus provisions. Although the limitation of authority in the prospectus is highly significant (a prominent disclaimer in a formal governing document), an express limitation of authority may sometimes be overcome by a showing of “actions sufficiently inconsistent with that limitation to raise a fact issue” regarding the agent’s authority to bind the principal.
Goldstick v. Kusmiersky,
B.
The plaintiffs’ second count alleges negligent misrepresentation. The district court dismissed this count because Illinois law only allows recovery for purely economic losses under a negligent misrepresentation theory when the defendant is “in the business of supplying information for the guidance of others in their business transactions.”
Rankow,
The district court apparently viewed
National Union Fire Insurance Co. of Pittsburgh v. Continental Illinois Corp.,
A precise, case-specific inquiry is required to determine whether a particular enterprise is “in the business of supplying information for the guidance of others in their business transactions.” This is the only way to reconcile
National Union
with cases like
Guaranty Bank and Trust Co. v. Reyna,
In making such a determination in the case before us, we look to the Illinois guidelines, as provided by the state courts and as indicated by the federal district courts in Illinois.
Rozny v. Marnul,
Even before
Rozny,
the Illinois appellate courts, as noted, had begun to define the scope of this requirement. In
Guaranty Bank,
a bank responded to an inquiry from the plaintiff whether the individual with whom she had negotiated a lease was in fact the bank’s agent.
The Illinois Supreme Court subsequently reaffirmed this approach. However, it introduced stringent limitations on tort recoveries for misrepresentation generally, holding that there could be no recovery for solely economic loss unless the defendant either “intentionally makes false representations” or “is in the business of supplying information for the guidance of others in their business transactions [and] makes negligent misrepresentations.”
Moorman Mfg. Co. v. National Tank Co.,
A careful review of the cases squarely addressing the issue to date discloses an emerging consensus. The two critical defining features were enunciated by the court in
Black, Jackson and Simmons:
“First, the defendant must supply the information in the course of his business and second, the information must be supplied for the guidance of others in their business transactions.”
Application of the “third parties” requirement is fairly straightforward in the case before us. In the course of its business, First Chicago supplied the plaintiffs with two kinds of information, at least one of which guided them in their transactions with other business partners. First, the defendant gave the plaintiffs information about pricing dates, upon which they relied in their subsequent short sales in the market — dealings of which First Chicago was aware and which it surely contemplated in designing the Plan. Whether its contractual duty was based on a written prospectus, from which it deviated, or upon the oral representations of its purported agent is an issue we are remanding.
See supra
Section II. A. Second, the defendant disclosed information as required by the federal securities laws. Plaintiffs assert that this information, supplied by First Chicago, meets the “business of supplying information” test. But it is difficult to see in what way this kind of information guides purchasers of securities in their
other
business transactions; the primary purpose of these disclosures is to guide purchasers in making their decisions about buying the securities. This use of information is indistinguishable from that in
Black, Jackson and Simmons,
where information given by two sellers to guide the buyer in its purchase of the sellers’ products was held not to satisfy the “guidance of others in their business transactions” test.
The more difficult question is whether the first and basic requirement enunciated in
Black, Jackson and Simmons
has been met — that is, whether First Chicago is “in the business” of supplying this information. Although the original language from the Restatement of Torts would have supported a broader treatment,
9
allowing recovery wherever information is provided “in the course of” business, recent decisions appear to approach this inquiry more narrowly. In
Tan v. Boyke,
There has been no clear discussion in the cases to date as to what principle should be applied in determining whether a party is “in the business of supplying information.” However, such a principle is suggested by the outcomes of the cases. On the one hand, there are the cases in which the Illinois courts have decided that defendants were
not
in the business of supplying information, involving a developer, a builder/owner of an apartment building, a precipitator manufacturer, a manufacturer of roofing materials, a computer manufacturer and a computer software manufacturer.
Anderson Elec., Inc. v. Ledbetter Erection Corp.,
On the other hand, there are the cases in which the Illinois courts have found that certain defendants were clearly in the business of supplying information. Following the early case putting banks in that category,
Guaranty Bank and Trust Co. v. Reyna,
Although the district court has found that in one instance a bank was not “in the business of supplying information,”
National Union,
Indeed, in other “mixed” cases, where both goods (or services) and information were exchanged, the courts have found that the test was met.
Duchossois,
perhaps the clearest example, involved a seller who prepared provenances for the paintings it sold. The court held that because these provenances were an important part of the product provided by the seller, and because they were provided in that case with full knowledge that the buyer would use them in future resale transactions, the “business of supplying information” test was met.
Duchossois Indus. v. Stelloh,
No. 87 C 4132 (N.D.Ill. Jan. 13, 1988) [
The stockbroker cases afford further, if slightly weaker, parallels to this case. In
Penrod,
a customer of a brokerage firm sued to recover losses allegedly incurred after following negligently-given advice from a broker. While the court did not find that the broker in that case had breached his duty of care, it did hold that the broker and brokerage firm were in the business of supplying information, citing to the earlier Illinois bank cases to support its conclusion that the broker as agent and the firm as principal could have been held liable.
Zurad v. Lehman Bros. Kuhn Loeb,
First Chicago urges that even if it is in the business of supplying information, it
*366
is not liable because it did not owe plaintiffs a duty. Appellee’s Brief at 15. However, its arguments in support of this contention all go to the issue of breach of duty, which is a question of fact not suitable for disposition at this stage.
Ferentchak v. Village of Frankfort,
We conclude that, at least as a matter of pleading, this case involves a defendant part of whose business seems to be to provide both information and financial services to its stockholders, to whom it owes a duty. The plaintiff has therefore made a sufficient allegation to state a claim under a negligent misrepresentation theory.
C.
Finally, the district court dismissed the plaintiffs’ third count alleging violations of the Securities Exchange Act of 1934 (15 U.S.C. § 78j) and of SEC Rule 10b-5 (17 C.F.R. § 240.10b-5). In reviewing this claim, we keep in mind that plaintiffs are not required to prove that they can win on the pleadings, but only that their allegations are sufficient under Conley v. Gibson. Plaintiffs have met this very preliminary test.
The district court held that plaintiffs failed to make a prima facie case under section 10(b) of the Securities Exchange Act of 1934 and Rule 10b-5 on two key issues: first, plaintiffs failed to plead conduct on the part of the defendants sufficiently reckless to meet the Rule 10b-5 scienter requirement; and second, plaintiffs did not sufficiently allege “loss causation.”
In
Ernst & Ernst v. Hochfelder,
In Sundstrand we adopted the following definition of recklessness:
[R]eckless conduct may be defined as a highly unreasonable omission, involving not merely simple, or even inexcusable negligence, but an extreme departure from the standards of ordinary care, and which presents a danger of misleading buyers or sellers that is either known to the defendant or is so obvious that the actor must have been aware of it.
Sundstrand,
Finally, the district court also concluded that plaintiffs had failed to plead loss causation. This court has recently visited the question of loss causation, and defined it as follows: “ ‘Loss causation’ means that the investor would not have suffered a loss if the facts were what he believed them to be.”
LHLC Corp. v. Cluett, Peabody & Co.,
III.
This is perhaps an apt case in which to recall the lesson of
Conley v. Gibson:
“[T]he Federal Rules of Procedure do not require a claimant to set out in detail the facts on which he bases his claim.”
REVERSED AND REMANDED.
Notes
. A district court may dismiss a complaint for failure to state a claim only if the plaintiff cannot prove tiny set of facts upon which relief may be granted.
Conley v. Gibson,
. Thus, under the 1982 Prospectus, pricing dates could only fall on trading days, and there would have been no need to establish a policy for pricing dates that fell on days when stock was not traded. There is some confusion on this point in the briefs, see Appellants’ Brief at 3, but the complaint itself states that the 1982 Prospectus used a "first trading day" policy. Complaint at ¶ 60. When applied to the facts involved in the transaction in dispute here, the 1982 policy generated a pricing date that was the day after rather than before the declared dividend date. Id. at ¶ 68.
. That this inquiry is a factual one, requiring a thorough examination of the circumstances in this case, does not necessarily mean that it must be performed by a jury, but rather that it requires a more thorough examination of the facts than can be performed on the pleadings alone.
. The plaintiff in
Malcak
did allege that the Board, in automatically including his salary in the annual budget while he was employed, had by its course of conduct created a contract for continuing employment.
Malcak,
. It is precisely because the pleadings apparently raise material issues of fact that the rule announced in
Malcak
("Under Illinois law, if there is no dispute over the relevant facts, the question of the existence of a contract is solely a matter of law for determination by the courts,”
. For discussions of apparent authority,
see Schoenberger,
.
Rozny
was primarily concerned with the possible ramifications of creating a potentially unlimited class of defendants. The case attempted to limit the class of possible claimants by requiring that they be not merely "forseeable” but actually "known” at the time of the tort, and by limiting its holding to cases in which the defendant had provided an "absolute guarantee” that the information provided would be accurate.
. While the negligent misrepresentation exception (as we have discussed it) survived, the intervening change in the law represented by
Moorman
does make a difference in how pre-
Moorman
cases should be read. The plaintiffs cite
Lyons v. Christ Episcopal Church,
Subsequent Illinois cases have applied
Moor-man
to similar situations and have reached different results. Thus the court in
Zimmerman
v.
Northfield Real Estate, Inc.,
Moorman’s
progeny have followed a meandering path.
Compare Lehmann v. Arnold
. The Restatement provision reads: “One who, in the course of his business, profession or employment, or in any other transaction in which he has a pecuniary interest, supplies false information...." Restatement (Second) of Torts § 552 (1977).
. The issue is obviously whether or not the product is information, not whether or not it is tangible. We use businesses dealing in tangible goods as an example here for two reasons: first, they provide the clearest case of non-informational products (because the transfer of intangible products and services more often depends heavily upon an exchange of information); and second, they are the only examples we have from the Illinois courts of businesses that have been held not to be in the business of providing information.
. Although it could be argued that a dividend reinvestment plan is not as central to the bank’s business as other financial dealings, the caselaw from Illinois courts has not provided any indication that such a distinction should be decisive.
. This Seventh Circuit case, directly on point, was cited by neither party in the case before us.
. It is true that if the duty asserted fell outside of the bounds of the existing contract, plaintiffs would not have met their burden.
See Ferentchak v. Village of Frankfort,
