FAMILY INADA Co., Ltd., Plaintiff, v. FIUS DISTRIBUTORS LLC, D.B.A INADA USA, D.B.A. FURNITURE FOR LIFE Defendant.
Civil Action No. 19-925-CFC
IN THE UNITED STATES DISTRICT COURT FOR THE DISTRICT OF DELAWARE
October 18, 2019
COLM F. CONNOLLY, UNITED STATES DISTRICT JUDGE
Counsel for Plaintiff
Robert A. Penza, POLSINELLI PC, Wilmington, Delaware; Christina B. Vavala, POLSINELLI PC, Wilmington, Delaware; John R. Posthumus, POLSINELLI PC, Denver, Colorado
Counsel for Defendant
Wilmington, Delaware
MEMORANDUM OPINION
COLM F. CONNOLLY,
UNITED STATES DISTRICT JUDGE
Before me is Plaintiff Family Inada Co., Ltd.‘s motion for a preliminary injunction. Family Inada seeks to enjoin Defendant FIUS Distributors LLC from using the DREAMWAVE trademark,
The parties agree that Covertech Fabricating, Inc. v. TVM Building Products, Inc., 855 F.3d 163 (3d Cir. 2017) prоvides the correct legal rule for deciding who owns the DREAMWAVE mark. Applying the Covertech test to the facts adduced at a preliminary injunction hearing held on October 1, 2019, I find that Family Inada has a reasonable probability of succeeding in proving at trial that it owns the DREAMWAVE mark. I also find that Family Inada will suffer irreparable harm if it is not granted a preliminary injunction. Finally, I find, and FIUS does not dispute, that the equitable and public policy factors courts consider when deciding the merits of a prеliminary injunction motion weigh in Family Inada‘s favor. Accordingly, I will grant Family Inada‘s motion for a preliminary injunction.
I. BACKGROUND
Family Inada, founded and headed by its president, Nichimu Inada, is a Japanese company that manufactures high-end massage chairs for sale in numerous countries, including the United States. FIUS was Family Inada‘s exclusive distributor of chairs in the United States from 2008 to 2018. Preliminary Injunction Hrg. Tr. at 115-16 (October 1, 2019). From its inception, FIUS presented itself as an extension of Family Inada. Tr. at 127-28. The acrоnym FIUS stands for “Family Inada United States,” and FIUS often did business under the name Inada or Inada USA. Tr. at 33, 127-28. For a time FIUS even had an “Inada” sign on the front of its building. Tr. at 142. For its part, Family Inada was more than happy to allow FIUS to use Family Inada‘s name and iconography, because Family Inada believed “FIUS was a great partner . . . [and] one that was vecy [sic] trustworthy.” Tr. at 33. The trust Family Inada and FIUS had in each other was sufficiently great that the parties operated without a written agreement to govern their relationship. See tr. at 183.
In 2007 Family Inada began to sell the “SOGNO” massage chair in Japan. Tr. at 31. The following year, Family Inada worked with FIUS to bring the SOGNO chair to the United States. Tr. at 31. At FIUS‘s suggestion, Family Inada marked the SOGNO chairs that were distributed in the United States as “the SOGNO DREAMWAVE.” Tr. 31-32. “Sogno” is Italian for “dream” and the
In late 2013, Family Inada, with input from FIUS, began to develop a “DREAMWAVE 2.0” chair. Tr. at 106. When Family Inada launched the new-and-improved chair in 2014, it dispensed with “SOGNO” and marked the chairs “DREAMWAVE.” Tr. at 106.
Just before the launch of the DREAMWAVE 2.0, Levin and Inada met in Japan. Tr. at 160, 173-74. Levin suggested at the meeting that someone should register the DREAMWAVE mark in the United States. Tr. at 160. Inada believed that the DREAMWAVE mark belonged to Family Inada “as a matter of course,” as Family Inada had, as of 2013, been making chairs with the DREAMWAVE mark for five years for distribution in the United States and other countries. D.I. 45, ¶4. He therefore expressed no interest in seeking formal registration of the mark in the United States. Tr. at 161. Levin was “shocked” by Inada‘s seeming lack of interest, tr. at 161, and decided that he would have FIUS apply for registration of the DREAMWAVE mark with the United States Patent & Trademark Office (USPTO). Without telling Family Inada, FIUS filed for and obtained in 2014 registration of the mark from the USPTO. Tr. at 162; D.I. 31-1, Ex. 1.
Levin received the Agreement of Intellectual Property Rights by email in January 2016 from Masura Hanada, an Assistant Manager with Family Inada. D.I. 31-1, Ex. 3 at 4-5. Hanada reported directly to Inada and was responsible for Family Inada‘s dealings with its distributors throughout the world. Tr. 29.
Rather than reply to Hanada‘s email, Levin forwarded it to Masaki Kagano, a consultant employed at the time by Family Inada to act as “an intermediary,” translator, and interpreter, in Family Inada‘s dealings with FIUS. Tr. at 86. In
In the email forwarding Hanada‘s January 2016 email to Kagano, Levin wrote that the Agreement of Intellectual Property Rights “present[ed] some issues because we have in fact registered” three marks, including the DREAMWAVE mark. D.I. 31-1, Ex. 3 at 2. Levin stated that his “simple preference is to not sign this, but my guess is that this is not a possible position for us to take.” Id. Levin noted further that “it is so so strange to me that [Family Inada] ask[s] for this now. It‘s only 6-10 years tоo late:-) Just kind of funny actually what seems to suddenly matter to Family.” Id.
In his reply email to Levin, Kagano explained that a recent trademark dispute with Family Inada‘s distributor in China was the reason why Family Inada had “start[ed] claiming [sic] for this [agreement] now.” Id. at 1.1 Kagano told
But either way, I am not sure if I can believe in the idea of using the names which had been used for INADA products if we are creating new business and try[ing] to makе it major . . . . this will definitely create bloody, ugly war, no matter if you/we have a legal winning chance at legal battle. While we/you maintain INADA business, I think we need to build something different which can be utilized for new business(KT?) [sic], it is really unfortunate that we can‘t use the names which you have invested money, time, energy, brane [sic], everything . . . .
Can‘t we come up with some different names newsly [sic], which still remind consumers/market to imagine what you have built with INADA? Similar sound? Similar logo, . . . etc?
D.I. 31-1, Ex. 3 at 2 (ellipsis in original).2
Once it became clear that FIUS would not sign the intellectual property agreement and nоt knowing that Kagano was being paid by FIUS, Family Inada employed Kagano to interpret and facilitate communications with Levin to resolve the parties’ dispute over the ownership of the mark. Tr. 86-87.
Levin and Kagano intentionally slow-walked the negotiations with Family Inada as they worked to develop and launch their competing massage chair. They led Family Inada to believe that Levin was constrained by “corporate governance and banking issues” from assigning the registered DREAMWAVE mark to Family Inada. See D.I. 45, ¶¶6-7 and Ex. 21; D.I. 31-1, Ex. 4. And they stalled the parties’ negotiations to resolve their ownership dispute. As Kagano put it in an email to Mr. Levin:
When you write a letter [to Inada], I think you could imply that you need upto [sic] 1 year or so to completely fade out
[DREAMWAVE] and unify [sic] to INADA to avoid market confusion/drastic dropping [sic] the sales etc., even though you want to meet his request as soon as possible. Let‘s drag as much as we can . . . we may be аble to threaten him not to be too [sic] hurry us by telling him quick change will create unrecoverable sales drop, and brand hurting [sic]. Please show me your draft tomorrow and let‘s complete it by Monday . . .
D.I. 31-1, Ex. 5 (ellipsis in original). Part of “drag[ging] as much as we can” meant lying to Family Inada about FIUS‘s plans for the DREAMWAVE mark. D.I. 31-1, Ex. 5. Kagano recommended that Levin write to Family Inada agreeing to not use the DREAMWAVE mark while simultaneously working with Levin to start Project X “using” DREAMWAVE. D.I. 31-1, Ex. 5. The logic was that such an agreement would not bind FIUS, but it would mollify Family Inada until FIUS could bring Project X to market.
Eventually the negotiations stalled completely, and FIUS and Family Inada ended their working relationship in 2018. Tr. at 83.
In January 2019, Project X had what Levin called its “big coming out party” at the Consumer Electronics Show (CES). Tr. at 104. FIUS presented at its CES booth its new chairs from China. Both the booth and the chairs were labeled with the DREAMWAVE mark. Tr. at 46. Family Inada also attended the CES and it was there it first learned that FIUS was using the DREAMWAVE mark on chairs not manufactured by Family Inаda. Tr. at 47. FIUS currently sells these non-Family-Inada chairs as “new DREAMWAVEs.” Tr. at 48. It also sells the Family
In May 2019, Family Inada filed this law suit. Family Inada seeks in its complaint injunctive and monetary relief under the
II. LEGAL STANDARD
A preliminary injunction is “an extraоrdinary remedy” that “should be granted only in limited circumstances.” Am. Tel. & Tel. Co. v. Winback & Conserve Program, Inc., 42 F.3d 1421, 1426-27 (3d Cir. 1994) (internal quotation marks omitted). To obtain a preliminary injunction, a plaintiff “must establish that he is likely to succeed on the merits” and he will “suffer irreparable harm in the absence of preliminary relief.” Winter v. Nat. Res. Def. Council, Inc., 555 U.S. 7, 20 (2008). The Third Circuit has equated “likely to succeed on the merits” with “a reasonable probability of eventual success in the litigation.” Reilly v. City of Harrisburg, 858 F.3d 173, 176 (3d Cir. 2017), as amended (June 26, 2017) (quoting Del. River Port Auth. v. Transamerican Trailer Transp., Inc., 501 F.2d 917, 919-20 (3d Cir. 1974)). A “reasonable probability” is “significantly better
If a Plaintiff can meet its burdens on the first two factors, then the Court should consider two more factors: whether “the balance of equities tips in [Plaintiff‘s] favor” and whether “an injunction is in the public interest.” Winter, 555 U.S. at 20. At that point, the court should balance all four factors to determine if taken together they “favor . . . granting the requested preliminary relief.” Reilly, 858 F.3d at 179.
III. DISCUSSION
A. Family Inada Has a Reasonable Probability of Eventual Success in the Litigation.
For Family Inada to succeed on the merits, it must establish that it is the rightful owner of the DREAMWAVE mark. Under Third Circuit law, when a manufacturer and its exclusive distributor each claim ownership of a trademark, courts apply the Covertech test. See Covertech Fabricating, Inc. v. TVM Building Prods., Inc., 855 F.3d 163 (3d Cir. 2017). Courts presume in such cases that the manufacturer owns the trademark unless the distributor can rebut that presumption using a six-factor balancing test. Id. at 171. The Covertech factors are:
- which party invented or created the mark;
- which party first affixed the mark to goods sold;
which party‘s name appeared on packaging and promotional materials in conjunction with the mark; - which рarty exercised control over the nature and quality of goods on which the mark appeared;
- to which party did customers look as standing behind the goods, e.g., which party received complaints for defects and made appropriate replacement or refund; and
- which party paid for advertising and promotion of the trademarked product.
Id. There is a “thumb on the ownership scale in favor of the manufacturer” but a court should still perfоrm “a thorough, individualized analysis of each case.” Id. That analysis should “consider the various indicia of ownership designed to elicit the roles and responsibilities of the parties and the expectations of consumers in order to gauge whether, in a given case, the distributor and not the manufacturer operated as the rightful owner of the contested mark.” Id.
In its brief filed in opposition to Family Inada‘s preliminary injunction motion, FIUS argued that Covertech did not apply to this cаse and that FIUS was the presumptive owner of the DREAMWAVE mark because FIUS had successfully petitioned the USPTO to register the mark in its name. D.I. 30 at 6. In FIUS‘s words: Covertech “only applies to resolving ownership of an ‘unregistered’ mark, which is not the case here.” D.I. 30 at 6. In fact, the contested mark in Covertech, like the DREAMWAVE mark in this case, had been registered by the distributor. 853 F.3d at 169. At the preliminary injunction
1. Creator of the Mark
The parties agree that Levin created the DREAMWAVE mark. Tr. at 54-56. Thus, the first factor weighs in FIUS‘s favor.
2. First to Affix the Mark
The parties agree that Family Inada first affixed the DREAMWAVE mark to a massage chair. Tr. at 56. Thus, the second factor weighs in Family Inada‘s favor.
3. Name on Packaging and Promotional Materials
The parties agree that Family Inada‘s name appeared in conjunction with the DREAMWAVE mark on packaging and promotional materials. Tr. at 56-57. The shipping box for the DREAMWAVE chair had Family Inada‘s name on it. Tr. at 56. The chair‘s user manual had Family Inada‘s name on it. D.I. 51. FIUS used Family Inada‘s name throughout its website and sales materials, and routinely presented itself as simply “Inada” in an effort to tie itself to the larger Family Inada name and reputation. Tr. at 57., 127-128. Thus, the third factor weighs in Family Inada‘s favor.
4. Control Over the Nature and Quality of the Marked Goods
The parties agree that Family Inada exercised control over the nature and quality of the DREAMWAVE massage chairs it manufactured. Tr. at 56. FIUS had no role in the manufacturing process and no responsibility for design or quality control. Insofar as FIUS had any input, it was in the form of suggestions Family Inada was free to ignore. Tr. at 58. Thus, the fourth factor weighs in Family Inada‘s favor.
5. The Party Viewed as Standing Behind the DREAMWAVE
Although FIUS performed the warranty service for the DREAMWAVE chairs, it marketed the warranty as a manufacturer‘s warranty and presented itself as Inada when it interacted with customers. Tr. at 143-44. In written materials and on its website, for example, FIUS put the Inada name next to the phone number customers were given to call for technical assistance and warranty work. D.I. 51. When customers called that number, the service representative would рick up and say something to the effect of “[t]hank you for calling Inada.” Tr. at 140. Although Levin is likely correct that customers did not believe that their chairs would be serviced in Japan, the only reasonable inference customers would draw from FIUS‘s use of the Inada name and marks was that Family Inada serviced and stood behind the DREAMWAVE chairs. Tr. at 145-46. Thus, Family Inada has
6. The Party Responsible for Advertising and Promotion
The parties agree thаt FIUS paid for and oversaw the advertising and promotion of the DREAMWAVE chair in the United States. Tr. at 58. FIUS‘s role as distributor was to promote and sell the product, and it alone did that work in the United States. Tr. at 122; Tr. at 94. Thus, the sixth factor weighs in FIUS‘s favor.
7. The Totality of the Covertech Factors Favors Family Inada
Having reviewed all six factors, I conclude that it is likely that Family Inada would succeed at trial in establishing its ownership of the DREAMWAVE mark. Four of the six factors favor Family Inada. “While a mere counting of the factors is not dispositive,” Covertech, 855 F.3d at 174, the number and relative weight of the factors strongly favor Family Inada. “The function of a trademark is to identify the origin or ownership of the article; the essence of the wrong is the passing off of the goods of one manufacturer or vendor as those of another.” Dresser Indus., Inc. v. Heraeus Engelhard Vacuum, Inc., 395 F.2d 457, 461 (3d Cir. 1968) (citing Delaware & Hudson Canal Co. v. Clark, 80 U.S. (13 Wall.) 311, 322 (1871)). Family Inada made the original DREAMWAVE chair, and FIUS intentionally—and successfully—marketed the chair as a Family Inada product. Although FIUS
B. Family Inada Can Show Irreparable Harm
A party moving for a preliminary injunction in a trademark casе “is not entitled to a presumption of irreparable harm[.]” Ferring Pharm., Inc. v. Watson Pharm., Inc., 765 F.3d 205, 217 (3d Cir. 2014). Instead the movant “is required to demonstrate that she is likely to suffer irreparable harm if an injunction is not granted.” Id. A “critical aspect” of fact finding in this context is “drawing reasonable inferences from facts in the record.” Groupe SEB USA, Inc. v. Euro-Pro Operating LLC, 774 F.3d 192, 205 (3d Cir. 2014). Bases for irreparable harm in Lanham Act cases include “loss of control of reputation, loss of trade, and loss of goodwill.” S & R Corp. v. Jiffy Lube Int‘l, Inc., 968 F.2d 371, 378 (3d Cir. 1992). The Court may only grant a preliminary injunction when a mоvant has made “a clear showing of a likelihood of irreparable harm.” Groupe, 774 F.3d at 204. The movant must make this showing by a preponderance of the evidence. See Reilly, 858 F.3d at 179.
Based on the evidence adduced at the preliminary injunction hearing, I find that Family Inada has made a clear showing that, absent an injunction, it will suffer irreparable harm in the form of lost reputation and good will. The record makes clear—indeed, it is essentially undisputed—that Family Inada‘s DREAMWAVE chair is an iconic brand tied to a premium massage chair known to be of high quality and, most importantly, known to be made and serviced by Family Inada. It is similarly clear that FIUS is openly trading on Family Inada‘s reputation and goodwill associated with the DREAMWAVE mark to promote sales of the new DREAMWAVE chair. For example, Ian Hays, FIUS‘s Vice President of Sales, stated in a recent marketing video made with a prominent massage chair dealer that FIUS, in developing the new DREAMWAVE chair, “sought to add to the DREAMWAVE story” thаt traces its roots to the original DREAMWAVE chair, which FIUS now labels the “DREAMWAVE Classic.” D.I. 20-1 at 185. In Hays’ words:
the DreamWave Classic . . . has been in the market for 10 years and really we believe [it] is an iconic massage chair in the premium massage chair category, something certainly that is recognized. So for those loyal followers or those people that have owned DreamWave in the past, this is something that has been long awaited, the release of a new DreamWave.
Dealer: And the warranty on this chair is going to be similar to all the other DreamWave products or the other products you sell?
Hayes: Yeah, I really appreciate the plug on our service and we believe that when you purchase a luxury product you deserve to experience luxury after the sale, service and I know your company pays a great deal of attеntion to that as well, and yes we have not sacrificed on that with the new DreamWave it continues to be the three-year all parts, all labor, in-service home warranty that our customers have enjoyed for, since forever.
Dealer: Since you started.
Hayes: Yeah, since we started.
Dealer: Well Inada‘s fantastic that way. You have great customer support . . .
D.I. 20-1 at 189. This exchange makes clear that FIUS knows that customers equate Family Inada with the high quality and service associated with the DREAMWAVE mark. Hays began the video by promoting FIUS‘s new chair as a continuation of Family Inada‘s DREAMWAVE story and he did nothing to disabuse the dealer of the notion that FIUS and Inada are one and the same. In this way, he implemented the strategy Levin and Kagano discussed when they were developing Project X—that is, to “remind consumers/market to imagine what you have built with INADA[.]” D.I. 31-1, Ex. 3 at 2.
When FIUS was Family Inada‘s distributor in the United States, it presented itself to the market as part of Family Inada by using the Inada name and
C. FIUS Waived Any Argument on the Equitable or Public Interest Considerations
FIUS did not address the equitable and public-interest considerations of the preliminary injunction analysis in its Answering Brief or at the preliminary injunction hearing. See D.I. 30, Tr. at 201. “It is well established that failure to raise an issue . . . constitutes a waiver of thе argument.” Brenner v. Local 514, United Bhd. of Carpenters & Joiners of Am., 927 F.2d 1283, 1298 (3d Cir. 1991). Even so, the Court will briefly discuss those considerations and how they favor Family Inada.
As for public interest considerations, the public has an interest in not being “deceived or confused.” Opticians Ass‘n of Am. v. Indep. Opticians of Am., 920 F.2d 187, 197 (3d Cir. 1990). Until January 2019, chairs sold under the DREAMWAVE mark were made by Family Inada. If FIUS is permitted to sell chairs made by a different manufacturer under the DREAMWAVE mark, it will almost certainly deceive or confuse customers into believing the chairs were made by Family Inada.
The public also has an interest in not rewarding unscrupulous business prаctices. In a plot that unfolded over three years, FIUS made a play to take the DREAMWAVE mark, convinced Family Inada‘s intermediary to become a double
Accordingly, the public interest weighs in favor of grаnting the preliminary injunction.
D. Waiver of Bond Requirement
Under
IV. CONCLUSION
For the above reasons, I will grant Plaintiff‘s motion for a preliminary injunction.
The Court will issue an Order consistent with this Memorandum Opinion.
