New York General Business Law § 518 (“Section 518”) provides that “[n]o seller in any sales transaction may impose a surcharge on a holder who elects to use a credit card in lieu of payment by cash, check, or similar means.” Plaintiffs-Ap-pellees in this action (“Plaintiffs”) are five New York businesses and their owners and managers.
BACKGROUND
A. “Swipe Fees” and Credit-Card Surcharges
Every time a consumer pays for goods or services with a credit card, the credit-card issuer charges the merchant a percentage of the purchase price. (The parties and. literature refer to these fees as “swipe fees” or “merchant-discount fees.”) The typical fee is two to three percent of the transaction amount. Plaintiffs and other businesses that chafe at these fees would like to pass them along to consumers while also making consumers aware of the charge in an effort to convince them to pay cash. Accordingly, they would like to charge more than their regular price to customers who use credit cards; that is, they would like to impose a “surcharge” on credit-card users. Another way of passing the cost of credit along to customers is to offer a discount from the regular price to customers who use cash. While these two means of passing along the cost of credit may seem equivalent (in that they both ultimately result in credit-card customers paying more than cash customers), differences between them have led to a series of efforts by both credit-card companies and legislators to prohibit credit-card surcharges specifically.
One difference between credit-card surcharges and cash discounts involves consumers’ reactions to them. A psychological phenomenon known as “loss aversion” means that “changes that make things worse (losses) loom larger than improvements or gains” of an equivalent amount. Daniel Kahneman et al., Anomalies: The Endowment Effect, Loss Aversion, and Status Quo Bias, 5 J. Econ. Persp. 193, 199 (1991). For this reason, credit-card surcharges are more effective than cash discounts at discouraging credit-card use among consumers, which has naturally led credit-card companies to oppose them. See Richard Thaler, Toward a Positive Theory of Consumer Choice, 1 J. Econ. Behav. & Org. 39, 45 (1980). But some consumer advocates and lawmakers, too, have favored protecting consumers from the inconvenience and annoyance of having extra charges added to their bills, and have also suggested that discouraging credit-card use may have adverse econom-
According to proponents of prohibitions on credit-card surcharges, experience also suggests that such surcharges will tend to exceed the amount necessary for the seller to recoup its swipe fees, meaning that sellers will effectively be able to extract windfall profits from credit-card users.
B. The Lapsed Federal Ban on Credit-Card Surcharges
New York enacted Section 518 in 1984. Because the law’s enactment was motivated by the expiration of a federal law that prohibited credit-card surcharges, we briefly recount the history of that federal law.
In the early days of credit cards, credit-card issuers’ contracts with merchants prohibited merchants from charging different amounts to customers who used credit cards and those who used other methods of payment. In 1974, however, Congress amended the federal Truth in Lending Act (“TILA”) to protect merchants’ ability to offer their customers discounts for using cash. See Fair Credit Billing Act § 167, Pub.L. No. 93-495, tit. III, 88 Stat. 1500 (1974) (codified in relevant part at 15 U.S.C. § 1666f(a)) (providing that issuers could not “prohibit ... seller[s] from offering a discount to a cardholder to induce the cardholder to pay by cash, check, or similar means rather than use a credit card”). In the same amendments, Congress also provided that these protected cash discounts did not rahk as “finance charges” governed by TILA’s disclosure requirements. Id. In 1975, the Federal Reserve Board (the “Fed”) promulgated a regulation clarifying that the statutory exemption from TILA’s disclosure requirements did not also apply to credit-card surcharges. See Fair Credit Billing, Description of Transactions, 40 Fed.Reg. 43, 200, 43,203 (Sept. 19, 1975). In 1976, Congress again amended TILA to both ratify the Fed’s interpretation and ban credit-card surcharges entirely. See An Act to Extend the State Taxation of Depositories Act, Pub.L. No. 94-222, 90 Stat. 197 (1976) (the “1976 Amendments”). Specifically, the 1976 Amendments provided: “[n]o seller in any sales transaction may impose a surcharge on a cardholder who elects to use a credit card in lieu of payment by cash, check, or similar means.” Id. § 3(c)(1). Moreover, to clarify the distinction between protected discounts and newly unlawful surcharges, the 1976 Amendments defined the term “surcharge” as “any means of increasing the regular price
The 1976 Amendments’ ban on credit-card surcharges was initially set to expire in 1979, but in 1978, Congress extended it until 1981. See Financial Institutions Regulatory & Interest Rate Control Act § 1501, Pub.L. No. 95-630, 92 Stat. 3641 (1978). In 1981, Congress extended the statute again, and- — apparently in response to the charge that the distinction between credit-card surcharges and cash discounts remained difficult to understand — further clarified the matter by defining the term “regular price” as follows:
the tag or posted price charged for the property or service if a single price is tagged or posted, or the price charged for the property or service when payment is made by use of [a credit card] if either (1) no price is tagged or posted, or (2) two prices are tagged or posted, one of which is charged when payment is made by use of [a credit card] and the other when payment is made by use of cash, check, or similar means.
Cash Discount Act § 102, Pub.L. No. 97-25, 95 Stat. 144 (1981) (codified in relevant part at 15 U.S.C. § 1602(y)).
The 1981 enactment provided that the ban on credit-card surcharges would expire on February 27, 1984. Id. § 201. The ban expired on that date, and Congress did not renew it. The federal ban’s expiration motivated eleven states to enact their own laws prohibiting credit-card surcharges. New York was one of those states.
C. Section 518’s Enactment
Section 518, in its entirety, reads as follows:
No seller in any sales transaction may impose a surcharge on a holder who elects to use a credit card in lieu of payment by cash, check, or similar means.
Any seller who violates the provisions of this section shall be guilty of a misdemeanor punishable by a fine not to exceed five hundred dollars or a term of imprisonment up to one year, or both.
N.Y. Gen. Bus. Law § 518.
When the bill proposing Section 518 was introduced in the New York legislature, the bill summary indicated that the law was necessary to take the place of the lapsed federal surcharge ban. It cited the risk that merchants would, “at the time of
Advocacy groups were divided on the proposed bill. It was supported by the New York State Consumer Protection Board, which explained that surcharges “psychologically ... impose penalties on purchasers and may actually dampen retail sales,” and also expressed the fear that permitting credit-card surcharges would undermine efforts to “insure that customers can depend on advertised claims and' prices ... by permitting unannounced price increases at the point of sale.” J.A. 114. However, the Retail Council of New York State opposed the bill, arguing that swipe fees required merchants to increase their prices, and that in the absence of surcharges, price increases would be spread across all customers, resulting in cash purchasers’ effectively subsidizing credit-card users’ purchases. Ultimately, the New York Senate passed Section 518 by a vote of fifty-two to seven, and the Assembly passed it unanimously.
D. Section 518’s Enforcement History
Although New York’s statutory ban on credit-card surcharges has been in effect for several decades, it was, for much of that time, effectively redundant with standard provisions in credit-card issuers’ contracts that prohibited sellers from imposing credit-card surcharges on customers (although, as previously noted, TILA guarantees sellers’ freedom to offer cash discounts).
The parties have cited just one reported prosecution under Section 518. In 1986, Eugene Fulvio, a gas-station owner, was charged with an attempted violation of the statute. ' Initially, a New York trial court rejected Fulvio’s motion to dismiss on the ground that Section 518 was unconstitutionally vague on its face. See People v. Fulvio,
In addition to the Fulvio prosecution, Plaintiffs point to another, more recent spate of enforcement activity involving Section 518. In 2009, the New York State
E. Procedural History
Plaintiffs filed this action against New York in the Southern District of New York on June 4, 2013. Their July 15, 2013 amended complaint contains three claims (all brought pursuant to 42 U.S.C. § 1983), which allege, respectively, that Section 518 violates the First Amendment’s free-speech guarantee, is void for vagueness under the Due Process Clause of the Fourteenth Amendment, and is preempted by the Sherman Antitrust Act. Plaintiffs sought a declaration that Section 518 is both unconstitutional and preempted, as well as an injunction against its enforcement.
In their amended complaint, Plaintiffs allege that they would like to charge credit-card customers more than cash customers to account for the credit-card companies’ swipe fees. Specifically, they would like to impose a credit-card surcharge, as opposed to offering a cash discount. According to the amended complaint, only one Plaintiff currently charges different amounts for credit and cash purchases: Expressions Hair Design, a unisex hair salon in Vestal, New York, alleges that its current policy is to charge two different prices, one for credit-card customers and one for cash customers. However, it claims to fear that describing this difference as a “surcharge,” or “say[ing] that credit is ‘extra’ or ‘more,’ ” might violate Section 518. J.A. 58.
On June 17, 2013, Plaintiffs moved for a preliminary injunction preventing Defendants from enforcing Section 518 against them, and New York moved to dismiss on ripeness and standing grounds, as well as for failure to state a claim. In supplemental affidavits submitted along with their motion, two Plaintiffs — Stephen Milles, the vice president of Five Points Academy, and Linda Fiacco, the co-owner of Expressions Hair Design — clarify the pricing schemes that they would like to use but which are (or may be) prohibited by Section 518. Milles avers that Five Points would like to impose “an extra charge, or ‘surcharge,” ’ for credit-card users and to “display prominently the surcharge that the customer will incur.” J.A. 149. According to Milles, “[i]t is not our intention to display two separate prices for each good and service that we offer, but rather to display — with roughly equal prominence — a single set of prices and the credit card surcharge amount.” J.A. 149. Along similar lines, Fiacco avers that Expressions Hair Design would like to charge credit-card customers three percent more than cash customers, and to display a sign that “characterize[s] the price difference as a 3% credit-card surcharge on top of the listed cash price” without “displaying the total credit-card price as a dollar figure.” J.A. 151.
On October 3, 2013, the district court issued an opinion granting Plaintiffs’ preliminary injunction motion and denying New York’s motion to dismiss. Exprés-
The parties stipulated to — and the district court entered, on November 4, 2013 — ■ a final judgment on Plaintiffs’ First and Fourteenth Amendment claims, even though their preemption claim was still pending. See Fed.R.Civ.P. 54(b) (“[T]he court may direct entry of a final judgment as to one or more, but fewer than all, claims or parties only if the court expressly determines that there is no just reason for delay.”). In the final judgment, the district court (1) “declare[d] that [Section 518] violates the First Amendment and is unconstitutionally vague in violation of the Due Process Clause of the Fourteenth Amendment,” (2) “permanently enjoin[ed] the defendants from enforcing [Section 518] against the plaintiffs,” and (3) dismissed Plaintiffs’ preemption claim as moot, without prejudice. J.A. 213.
This appeal followed.
DISCUSSION
“When reviewing an order granting either a preliminary or a permanent injunction, we review the district court’s legal holdings de novo and its ultimate decision for abuse of discretion.” Goldman, Sachs & Co. v. Golden Empire Sch. Fin. Auth.,
I.
A.
Some preliminary discussion is necessary to frame more precisely the scope of Plaintiffs’ First Amendment challenge. Again, the statute provides that “[n]o seller in any sales transaction may impose a surcharge on a holder who elects to use a credit card in lieu of payment by cash, check, or similar means.” N.Y. Gen. Bus. Law § 518. Because the statute does not define the word “surcharge,” we give it its ordinary meaning. See FCC v. AT & T Inc.,
The parties agree that this baseline is not the ultimate price that the seller charges to cash customers, but rather is something different — namely, the seller’s “regular” price. Importantly, then, Section 518 does not prohibit all differentials between the price ultimately charged to cash customers and the price ultimately charged to credit-card customers; it forbids charging credit-card customers an additional amount above the regular price that is not also charged to cash customers, but it permits offering cash customers a discount below the regular price that is not also offered to credit-card customers. (That is, it allows what we have termed “cash discounts.”) To illustrate, if a seller’s regular price is $100, it may not charge credit card customers $103 and cash customers $100, but if the seller’s regular price is $103, it may charge credit-card customers $103 and cash customers $100. This distinction is consistent with the federal surcharge ban on which Section 518 was modeled, which (1) defined “surcharge” as “any means of increasing the regular price to a cardholder which is not imposed upon customers paying by cash,” (2) defined “discount” as “a reduction made from the regular price,” and (3) clarified that a discount “shall not mean a surcharge.” 15 U.S.C. § 1602(q), (r).
If a surcharge means an additional amount above the seller’s regular price, then it is basically self-evident how Section 518 applies to sellers who post single, readily ascertainable prices for their goods or services (or what we will call “sticker prices”): the sticker price is the “regular” price, so sellers may not charge credit-card customers an additional amount above the sticker price that is not also charged to cash customers. As Plaintiffs point out, however, not all sellers post single sticker prices for their goods or services. The federal surcharge ban was eventually revised to account for this possibility by defining the term “regular price” so that the statute could never be violated unless the seller “tagged or posted” a single price. See 15 U.S.C. § 1602(y) (defining “regular price,” in relevant part, as “the price charged ... when payment is made by [credit card] if either (1) no price is tagged or posted, or (2) two prices are tagged or posted, one of which is charged when payment is made by [credit card] and the other when payment is made by use of cash, check, or similar means”). Section 518, by contrast, does not explicitly use the term “regular price,” much less define it, nor does the law otherwise indicate whether or how it applies outside the single-sticker-price context. This difference between Section 518 and the lapsed federal surcharge ban raises certain questions about the former law’s scope: Can a seller have a “regular” price if it does not post a single sticker price? If so, what is it?
With this background in mind, we turn to Plaintiffs’ challenge to Section 518. Plaintiffs’ submissions reveal that they are claiming First Amendment protection for two distinct kinds of pricing schemes. First, Plaintiffs aver that they would like to post only a single price for their goods and services and charge more than that price to credit-card customers, but are prohibited from doing so by Section 518. See, e.g., J.A. 149 (Five Points Academy: “It is not our intention to display two
Throughout the course of this litigation, Plaintiffs have attempted to demonstrate Section 518’s unconstitutionality by reference to other, hypothetical pricing schemes that they neither currently employ at their businesses nor claim they would employ but for Section 518. Assessing a statute’s constitutionality as applied to hypothetical situations not before the court, however, is appropriate only if the challenger is mounting a facial attack on the statute. See Wash. State Grange v. Wash. State Republican Party,
Plaintiffs do not clarify in their briefing whether they are, in fact, mounting a facial attack on Section 518.
B.
As applied to single-sticker-price schemes like the ones described in Plaintiffs’ submissions, Section 518 does not violate the First Amendment. Restrictions on commercial speech are traditionally analyzed under the four-factor test established in Central Hudson Gas & Electric Corp. v. Public Service Commission of New York,
We start from the premise — conceded by Plaintiffs — that prices, although necessarily communicated through language, do not rank as “speech” within the meaning of the First Amendment. This principle is illustrated most vividly by the fact that price-control laws, which necessarily prevent sellers from communicating certain (illegal) prices, have never been thought to implicate the First Amendment. See, e.g., Munn v. Illinois, 94 U.S. (4 Otto) 113, 125,
If prohibiting certain prices does not implicate the First Amendment, it follows that prohibiting certain relationships between prices also does not implicate the First Amendment. Indeed, Plaintiffs readily concede that New York could simply prohibit sellers from charging different amounts for credit-card and cash purchases altogether without thereby “triggering] First Amendment scrutiny.” Appellees’ Br. at 36. The problem with Section 518, in Plaintiffs’ view, lies in the undisputed fact that the statute forbids credit-card surcharges while simultaneously permitting cash discounts. Because both credit-card surcharges and cash discounts ultimately amount to equivalent differences between the price charged to credit-card customers and the price charged to cash customers, Plaintiffs argue that (in the district court’s words) Section 518 burdens protected expression by “draw[ing] the line between prohibited ‘surcharges’ and permissible ‘discounts’ based on words and labels, rather than economic realities.” Expressions Hair Design,
By its terms, Section 518 does not prohibit sellers from referring to credit-cash price differentials as credit-card surcharges, or from engaging in advocacy related to credit-card surcharges; it simply prohibits imposing credit-card surcharges. See Rumsfeld v. Forum for Acad. & Institutional Rights, Inc.,
Plaintiffs’ chief error — or, perhaps more accurately, the central flaw in their argu
In Plaintiffs’ view, credit-card surcharges and cash discounts must just be labels because consumers react differently to them: they react more negatively to credit-card surcharges than they react to cash discounts. Thus, Plaintiffs argue, New York has violated the First Amendment by banning a label it disfavors (“credit-card surcharge”) while permitting a label it approves (“cash discount”). This argument, however, plainly begs the question: it assumes (incorrectly) that what New York has regulated are, in fact, labels. It is true, of course, that the government generally may not enact speech restrictions favoring one message over another. See Reed v. Town of Gilbert, — U.S. -,
In fact, consumers react negatively to credit-card surcharges not because surcharges “communicate” any particular “message,” but because consumers dislike
Although the First Amendment generally prevents the government from justifying a speech restriction by reference to the harmful reactions that the speech in question will cause among the reading or listening public, see, e.g., Thompson v. W. States Med. Ctr.,
In concluding that sticker prices are not constitutionally exceptional, we again draw support from the First Circuit’s decision in National Association of Tobacco Outlets, which is both closely on-point and persuasive. There, the First Circuit rejected a First Amendment challenge to an ordinance that (among other things) barred retailers from using coupons “that provide! ] any tobacco products without charge or for less than the listed or non-discounted price,” and from selling tobacco products “through ... multi-pack discounts.”
In short, Plaintiffs have provided no reason for us to conclude that Section 518, which regulates the relationship between a seller’s sticker price and its credit-card
We note that under United States v. O’Brien,
C.
We now turn to the balance of Plaintiffs’ First Amendment challenge, which is premised on the assumption that Section 518 applies to sellers who do not' post single sticker prices. Because this portion of Plaintiffs’ challenge turns on an unsettled question of state law, we do not reach the merits. See R.R. Comm’n of Tex. v. Pullman Co.,
Two sets of arguments relevant here turn on the question whether Section 518 applies outside the single-sticker-price context (and, if so, to what extent). First, Plaintiffs argue that Section 518 violates the First Amendment as applied to Expressions Hair Design’s “dual-price” scheme. Under its scheme, Expressions Hair Design “charge[s] two different prices for haircuts and other services — a lower price for customers paying with cash, check, or debit card and a higher price for customers paying with a credit card.” J.A. 57. Expressions Hair Design allegedly fears that it will be prosecuted under Section 518 simply for “characterizing that price difference as a ‘surcharge’ or an ‘extra’ charge for paying with a credit card, even though its customers do effectively pay more for using a credit card.” J.A. 57; see also J.A. 58.
Second, Plaintiffs posit a number of hypothetical pricing schemes that they do not actually employ (or profess any desire to employ), but which, Plaintiffs nonetheless suggest, deserve First Amendment protection. To take some specific examples that have been discussed over the course of this litigation: A seller might not post any prices at all, but ultimately charge credit-card customers more than cash customers to pass along the cost of the credit-card companies’ swipe fees. Or
Both our precedent and Supreme Court precedent squarely hold that over-breadth challenges predicated on the chilling of commercial speech are not available under the First Amendment. See Allstate Ins. Co. v. Serio,
The First Amendment over-breadth doctrine “permits a defendant to make a facial challenge to an overly broad statute restricting speech, even if he himself has engaged in speech that could, be regulated under a more narrowly drawn statute.” Alexander v. United States,
The primary problem with both Plaintiffs’ as-applied challenge and their putative overbreadth challenge is that it is far from clear that Section 518 prohibits the relevant conduct in the first place. As noted earlier, the federal statute on which Section 518 was modeled was eventually revised to clarify that it did not, in fact, apply to sellers that did not post single sticker prices: it defined “regular price” as “the tag or posted price ... if a single price is tagged or posted, or the price ... when payment is made by use of [a credit card] if either (1) no price is tagged or posted, or (2) two prices are tagged or posted, one of which is charged when payment is made by use of [a credit card] and the other when payment is made by use of cash, check, or similar means.” 15 U.S.C. § 1602(y). Plaintiffs’ argument that Section 518 extends outside the single-sticker-price context therefore depends on the assumption that Section 518 has a broader reach than the federal statute did. The parties, however, have not cited a single decision by a New York appellate court interpreting the scope of Section 518’s prohibition. As we will explain, that dearth of authority dooms both of Plaintiffs’ remaining challenges.
“When anticipatory relief is sought in federal, court against a state statute, respect for the place of the States in our federal system calls for close consideration” of whether a ruling on the constitutionality of the state law is, in fact, necessary. Arizonans for Official English v. Arizona,
The First Amendment principle recognized in Dombrowski — that a state law should not be struck down as substantially overbroad if a “readily apparent” narrowing construction is available — is not always explicitly acknowledged as an outgrowth of Pullman abstention. ' Nonetheless, federal courts have consistently reaffirmed that in considering an overbreadth challenge to a state statute, we must presume that the state courts will give the law a narrow construction so long as the law is “readily susceptible” to that construction. Vt. Right to Life Comm.,
Applying the foregoing principles to the ease at hand, we conclude that neither portion of Plaintiffs’ First Amendment challenge premised on Section 518’s application outside the single-sticker-price context can succeed. In light of the fact that Section 518’s enactment was driven by the expiration of the federal surcharge ban, it is entirely possible, if not likely, that New York courts would construe Section 518 as being identical to the lapsed federal ban. Certainly, we see nothing in Section 518’s text that would foreclose such an interpretation: although the law lacks the federal statute’s explicit definitions, the word “surcharge” itself, which means an additional amount above the seller’s regular or usual price, may necessarily signal that the law simply does not apply in the absence of a single sticker price. See Fulvio I,
We therefore conclude that Section 518 is “readily susceptible,” Vt. Right to Life Comm.,
The district court suggested that the actions of the New York prosecutors described above, by demonstrating that Section 518 has been enforced in accordance with a broad interpretation, were “fatal” to New York’s argument that Section 518 could be interpreted consistently with the lapsed federal ban. Expressions Hair Design,
We also decline to certify to the New York Court of Appeals the question whether Section 518 applies to Expressions Hair Design’s dual-price scheme.
Here, we believe that certification is not preferable, primarily because of the way in which this case has been litigated. Were we to certify, Plaintiffs’ challenge would be definitively resolved if the New York Court of Appeals were to interpret Section 518 consistently with the lapsed federal surcharge ban. But if the Court of Appeals were to give’ the statute a different construction, two key questions would remain: (1) whether the statute applies to Expressions Hair Design specifically (a question of state law that we would presumably ask the Court of Appeals to answer), and (2) if so, whether that application violates the First Amendment (a question of federal law that we would answer). Both questions would likely prove difficult in light of the present state of the record, since this case has been litigated almost entirely on the pleadings and the parties have focused their legal analysis primarily on Section 518’s • application to single-sticker-price sellers. And, in determining whether a seller that posts separate cash and credit-card prices has actually been imposing a forbidden credit-card surcharge, a particularized understanding of how the seller displays its prices and communicates with customers would seem especially important. We will not burden the Court of Appeals with questions that potentially cannot be answered without additional factual development.
In sum: Section 518 does not violate the First Amendment as applied to single-sticker-price sellers. And, because it is unclear whether the law applies outside that specific context, there is no basis for
II.
The district court also erred in holding that Section 518 is unconstitutionally vague under the Due Process Clause of the Fourteenth Amendment. A law is void for vagueness if it either (1) “fails to provide people of ordinary intelligence a reasonable opportunity to understand what conduct it prohibits” or (2) lacks “explicit standards for those who apply [it].” VIP of Berlin, LLC v. Town of Berlin,
Under traditional standards governing facial vagueness challenges, a law is facially unconstitutional only if it is “impermissibly vague in all of its applications.” Vill. of Hoffman Estates v. Flipside, Hoffman Estates, Inc.,
Here, Section 518 plainly has a “core meaning that can reasonably be understood”: sellers who post single sticker prices for their goods and services may not charge credit-card customers an additional amount above the sticker price that is not also charged to cash customers. In other words, Section 518’s core meaning is identical to the scope of the lapsed federal surcharge ban. This conclusion follows directly from Section 518’s use of the word “surcharge,” which means an additional charge above the usual price. We have complete confidence that sellers “of ordinary intelligence” will — if they post single sticker prices — readily understand how to avoid imposing a credit-card surcharge, and that New York authorities will have sufficient guidance in determining whether such sellers have violated the law. Ac
The Supreme Court has suggested, however, that another variety of facial vagueness challenge — akin to a First Amendment overbreadth challenge — may be available “in the First Amendment context.” United States v. Williams,
If the New York courts interpret Section 518 as being identical to the lapsed federal surcharge ban, then the law (as construed) would not be unconstitutionally vague on its face, and it clearly would not apply to dual-price sellers like Expressions Hair Design regardless of what those sellers’ employees might say about their pricing schemes. Accordingly, having concluded that Section 518 enjoys a core set of applications in which it is not unconstitutionally vague-namely, its application to sellers who post single sticker prices-we find abstention appropriate in this context also, and therefore do not reach the balance of Plaintiffs’ vagueness challenge.
CONCLUSION
We have considered Plaintiffs’ remaining arguments and find them to be without merit. For the foregoing reasons, we VACATE the judgment below and REMAND for the dismissal of Plaintiffs’ claims.
Notes
. Plaintiffs are Expressions Hair Design, a unisex hair salon in Vestal, New York, and its co-owner, Linda Fiacco; The Brooklyn Far-macy & Soda Fountain, Inc., an ice-cream
. When credit-card surcharges were legalized in Australia, for example, they rose to about twice the amount that sellers actually had to pay in swipe fees, despite predictions that competition among sellers would prevent this from happening.
. In the hearings leading up to the enactment of the 1976 Amendments, at least one congressman expressed disbelief that this clarification was needed, opining that the distinction between cash discounts and credit-card surcharges ought to be obvious. See A Bill to Amend the Fair Credit Billing Act (Public Law 93-495) with Respect to the Use of Cash Discounts, and for Other Purposes: Hearing on H.R. 10209 before the Subcomm. on Consumer Affairs, of the H. Comm, on Banking, Currency, and Housing, 94th Cong. 96 (1975) (Statement of Congressman Wylie) ("[T]o say that the word ‘surcharge’ and the word ‘discount’ are synonymous, makes us all look like fools in my judgment.”).
. A "seller” is defined as “any person who honors credit cards or debit cards which may be used to purchase or lease property or services.” N.Y. Gen. Bus. Law § 5116.
. In the last decade, sellers began challenging these provisions in various antitrust lawsuits, which culminated in a nationwide class-action settlement pursuant to which Visa and MasterCard agreed to drop their contractual prohibitions on credit surcharges. See In re Payment Card Interchange Fee & Merck. Discount Antitrust Litig.,
. In discussing facial and as-applied challenges, we recognize that these categories are simply useful analytical tools, as opposed to necessary elements of a plaintiff’s claim. See, e.g., Citizens United v. FEC,
. New York argues further that if we conclude that Section 518 does not regulate speech, we could uphold it under the test applicable to restrictions on expressive conduct. See United States v. O'Brien,
. Plaintiffs' argument that Section 518 is "speaker-based,” because it applies only to "sellers,” is similarly circular. See Sorrell v. IMS Health, Inc., - U.S. -,
. The subtext of Plaintiffs’ argument that it is impermissible to regulate based on consumer reactions is their view that Section 518 was passed at the behest of the credit-card lobby to encourage consumers to use credit cards as opposed to cash. Even assuming that credit-card companies favored the law for that reason, however, the New York legislature identified a number of public-regarding rationales for the law's enactment. Moreover, a panel of this Court has recently expressed the view (that we need not address) that even unadulterated "economic favoritism” is a sufficiently rational basis to justify a state law regulating economic activity. Sensational Smiles, LLC v. Mullen,
. Along similar lines, Plaintiffs appear to concede that laws against price-gouging— which regulate the difference between the seller's regular price and the price that may be charged in periods of unusually high demand, e.g., N.Y. Gen. Bus. Law § 396-r — do not implicate the First Amendment. We do not see how a seller's normal price for the purpose of anti-price-gouging laws is meaningfully different from its sticker price for the purpose of Section 518.
. At least two district courts have previously reached this same conclusion with respect to other states’ credit-card surcharge bans. See Rowell v. Pettijohn, No. 14-cv-190, slip op. at 6,
. To be clear, we do not intend to suggest that the First Amendment would, in fact, be violated even if Section 518 were held to have a broader reach than the lapsed federal surcharge ban. For the reasons given in the text, we do not address that question in this opinion. However, to frame the constitutional question that might arise, we note that "[i]t has never been deemed an abridgement of freedom of speech or press to make a course of conduct illegal merely because the conduct was in part initiated, evidenced, or carried out by means of language, either spoken, written, or printed.” Giboney v. Empire Storage & Ice Co.,
. Indeed, although New York invites us to construe Section 518 as being identical to its lapsed federal counterpart if necessary to avoid constitutional difficulties, it never quite abandons the position that Section 518 might apply in the absence of a single sticker price. See Appellants’ Br. at 61 (noting that a seller’s regular price will be its "single posted price” in "the vast majority of cases," but "can also be determined through evidence of how the seller calculates its usual costs and desired profit margins”).
. In a pure overbreadth challenge based on a statute’s application to hypothetical situations not before the court, a determination that the statute is readily susceptible to an interpretation under which it would not cover the hypothetical situations might well end the litigation regardless of the possibility of certification. See Am. Booksellers Ass’n, 484 U.S. at 397,
. Indeed, federal courts themselves have declined to consider pre-enforcement as-applied challenges that lack an adequate “foundation." Vt. Right to Life Comm., Inc. v. Sorrell,
. The Due Process Clause requires "a greater degree of specificity” where the challenged statute is "capable of reaching expression sheltered by the First Amendment.” VIP of Berlin,
. The Supreme Court recently signaled another arguable departure from the traditional rule that, outside the First Amendment context, a statute is facially invalid only if it is unconstitutionally vague in all of its applications. In Johnson v. United States, the Court held that the so-called "residual clause” of the Armed Career Criminal Act, 18 U.S.C. § 924(e)(2)(B), was void for vagueness despite the existence of "straightforward cases” in which the clause’s application would be clear. - U.S. -,
