OPINION
Plaintiff Everett Laboratories, Inc. (“Everett”) sued defendant Breckenridge Pharmaceutical, Inc. (“Breckenridge”) for, inter alia, infringement of claims 2 and 4 of U.S. Patent No. 6,814,983 and U.S. Patent No. 7,390,509. Currently before the Court is Everett’s motion for a preliminary injunction, filed June 26, 2008. The Court heard oral argument on August 7, 2008 and has reviewed the parties’ submissions. For the reasons set forth herein, the Court grants Plaintiffs motion for a preliminary injunction.
I. Factual and Procedural History
Everett, a New Jersey-based pharmaceutical company that markets and sells prescription-only nutritional supplements and multivitamins, is the owner of U.S. Patent No. 6,814,983 (“the '983 patent”), issued November 9, 2004 and entitled “Compositions and Methods for Nutrition Supplementation.” Everett is also the owner of U.S. Patent No. 7,390,509 (“the '509 patent” and together with the '983 patent, the “patents”), which issued June 24, 2008 and bears the same title as the '983 patent. The patents are directed to “compositions comprising vitamins and minerals and methods for using these compositions for nutritional-supplementation in ... pregnant or lactating [women].” Claims 2 and 4 in the '983 and '509 patents cover Everett’s drug at issue here, Vitafol-OB, a prescription-only prenatal nutritional supplement and multivitamin. Vitafol-OB contains specified quantities of various vitamins and minerals and is sold directly to drug wholesalers who in turn sell it to retailers, including pharmacies.
On June 5, 2008, Everett first discovered that Breckenridge, a company headquartered in Florida that markets low cost multivitamins and nutritional supplements, was selling Multifol Plus, a prescription-only prenatal nutritional supplement and multivitamin. Because Multifol Plus contains the same vitamins and minerals in the precise amounts as in Vitafol-OB, Everett contends that Multifol Plus is a “direct” or “knock-off’ copy or a “generic” version of Vitafol-OB. 1 Moreover, Everett *859 maintains upon information and belief that Breckenridge contacted First DataBank, one of the leading providers of electronic drug databases to the health care industry, to hold out Multifol Plus as a generic version of Vitafol-OB.
On June 24, 2008, Plaintiff filed a complaint against Breckenridge, alleging patent infringement of both the '983 and the '509 patents, violations of federal and state unfair competition laws as . against the Lanham Act and the New Jersey Fair Trade Act, respectively, and copyright infringement. Two days later, Plaintiff filed a motion for preliminary injunction, seeking to enjoin Breckenridge from continuing to sell Multifol Plus. In'response, to the motion, Breckenridge claims that both the '983 and '509 patents are invalid. 2
II. Standard of Review
Preliminary injunctions are extraordinary remedies that are not routinely granted.
Nat'l Steel Car, Ltd. v. Canadian Pacific Ry., Ltd.,
(1)whether the movant has shown a reasonable likelihood of success on the merits;
(2) whether the movant will be irreparably harmed by denial of the injunc-tive relief sought;
(3) whether the injury to the movant in the absence of injunctive relief outweighs the possible harm to the non-movant if the injunction is granted; and
(4) the impact of a preliminary injunction on the public interest.
See, e.g., Abbott Labs.,
The movant herein bears the burden of demonstrating that the injunction it seeks should issue.
See, e.g., Abbott Labs.,
III. Discussion
A. Likelihood of Success on the Merits
In order to establish likelihood of success on the merits, Plaintiff must prove, in light of the presumptions and burdens applicable at trial, that (1) Breckenridge is infringing the asserted claims of the '983 and '509 patents and (2) the patents can withstand Breckenridge’s claims of invalidity.
See Tate Access Floors, Inc. v. Inter
*860
face Architectural Res., Inc.,
In making this determination, the Federal Circuit has emphasized that the district court’s finding as to likelihood of success at the preliminary injunction stage is just that&emdash;preliminary. Specifically, the Federal Circuit has stated, “[vjalidity challenges during preliminary injunction proceedings can be successful, that is, they may raise substantial questions of invalidity, on evidence that would not suffice to support a judgment of invalidity at trial.”
Amazon.com,
Breckenridge makes two claims of invalidity: first, that the patents are invalid as obvious under 35 U.S.C. § 103 (Def. Opp’n at 7) and second, that the '983 patent is invalid as failing to comply with its specification pursuant to 35 U.S.C. § 112 (id. at 14). The Court’s consideration of both of these arguments follows.
1. Obviousness
A patent may not be obtained from the United States Patent and Trademark Office (“PTO”) if the “differences between the subject matter sought to be patented and the prior art are such that the subject matter as a whole would have been obvious at the time the invention was made to a person having ordinary skill in the art to which the subject matter pertains.” 35 U.S.C. § 103(a). This is a legal question, based on the underlying factual determinations.
See, e.g., PharmaStem Therapeutics, Inc. v. ViaCell, Inc.,
In
KSR Int’l Co. v. Teleflex Inc.,
— U.S.-,
The Supreme Court indicated in
KSR
that in conducting an obviousness analysis, courts must apply a common sense approach, looking at all of the circumstances, and considering any inferences or creative steps that a person of ordinary skill in the art would have employed to determine “whether there was an
apparent reason
to combine the known elements in the fashion claimed by the patent at issue.”
KSR,
When there is a design need or market pressúre to solve a problem and there are a finite number of identified, predictable solutions, a person of ordinary skill has good reason to pursue the known options within his or her technical grasp. If this leads to the anticipated success, it is likely the product not of innovation but of ordinary skill and common sense. In that instance, the fact that a combination was obvious to try might show that it was obvious under § 103.
Id. ■ .
Breckenridge contends that the scope and content of the prior art are such that the patents were prima facie obvious at the time the PTO granted them. In particular, . Breckenridge claims that (i) Everett introduced Vitafol-OB only after it had had a similar multivitamin on the market, Vitafol-PN, for a number of years, the original formula for which was disclosed in the 1997 Physician’s. Desk Reference (“PDR”) and the revised formula, in the 1999 PDR, 3 (ii) five other prescription prenatal vitamins with formulas similar to Vitafol-OB were disclosed in the 1997 PDR: Prenate 90, Nestabs, Materna, Zen-ate and Precare (Def. Br. at 9 n. 5; see also Def. Ex. D), and (in) prior to December 2001, two other prescription prenatal multivitamins — Natalins and Prenate— were disclosed in the 1993 and 1997 PDRs, respectively, to have formulas comprising all of the vitamins and minerals of the claimed compositions of the '983 and '509 patents without any added vitamins or minerals.
*862 Everett relies on the precise amount of the calcium contained in the patents coupled with the differing quantities of other vitamins and minerals as considered by the PTO to rebut Defendant’s obviousness argument. (See Tr. at 7:19-7:22; 13:2-13:5; 13:18-13:24.) 4 Everett points out that the PTO considered said prior art during the prosecution of the patents and submits evidence to show that the PTO Examiner considered the U.S. Recommended Daily Allowance (“US RDA”), the Vitafol-PN product insert, and three prior art products cited by Breckenridge — Vitafol-PN, Natalins, and Prenate Advance — in the prosecution of the patents in question. (See Certification of Robert J. Schoenberg in Reply (“Schoenberg Reply Cert.”), Ex. 1 at 3:48-4:30, 4:65-5:7; id. at Ex. 2; id. at Ex. 3 at 2:59-2:67.) Everett further argues that it disclosed the other prior art cited by Breckenridge — Zenate, Natalins, Materna, Prenate 90, Prenate Ultra, Nes-tabs, and Precare — for the Examiner’s consideration (see id. at Ex. 2), and that it is clear that Examiner Choi (and Supervisory Patent Examiner Richter) considered the obviousness of the combination of the vitamins and minerals — and the accompanying amounts — and' 'concluded that the patents were not obvious. In fact, Everett asserts, Examiner Choi expressly stated,
In at least because the teachings of the art would lead one of ordinary skill in the art to use amounts of calcium and magnesium in amounts far greater than that claimed, there is no teaching in the prior art which would lead one of ordinary skill in the art to arrive at the specific combination of vitamins and minerals in the claimed amounts or one or more pharmaceutical carriers in a composition to the exclusion of other combinations of vitamins and minerals and amounts and one or more pharma-céutical carriers in a composition.
(Id., Ex. 4 at 4 (emphasis added).)
At oral argument, Breckenridge in essence urged the Court to reject the PTO’s findings. It argued that since the prior art does not teach the use of calcium in amounts that could be considered “far greater”
(see
Tr. at 36:6-13:19), it must be surmised that although Everett “identified almost 50 patents to the Patent Office on the first application and a lot more on the second application”
(id.
at 35:7-35:8), the PTO may not have “formally reviewed and considered” all of them and thus, may have incorrectly reached the above-cited decision
(id.
at 35:10-35:12). Defendant also argues that Everett chose to reduce the amount of calcium because it reduced the size of the pill, making it easier to swallow.
(Id.
at 39:21-40:5.) Such an assertion is only conjecture: Defendant has not offered an expert opinion to buttress its claim
(see id.
at 40:7-40:8) or any other evidence that would tend to-show (a) “design need” or “market pressure” for a smaller pill or (b) an “apparent reason” to create a smaller pill,
see KSR,
Breckenridge claims that the differences between the invention and the prior art are slight in that the amounts of the vitamins and minerals contained in claims 2 and 4 of the '983 and '509 patents “encompass or overlap” those disclosed in the prior art.
An alleged infringer makes out a
prima facie
case of obviousness “when the ranges of a claimed composition overlap the ranges disclosed in the prior art.”
In re Harris,
The key feature of the patents at issue— the amount of calcium — does not expressly fall within a range disclosed by prior art. Although Defendant argued that the known range of the prior art was between 125 mg and 1000.mg of calcium while the patents disclose a range of 90 mg to .110 mg (Def. Opp’n, App. 1 at 3), Plaintiff rebutted this claim with evidence that all known prior art, with the exception of its own Vitafol-PN, contains a
minimum
of 100 percent more calcium than the patents here (PI. Reply Br., App. 1 at Table 3). Vitafol-OB contains lOOmg of calcium while the next closest amount is the 125mg contained in Vitafol-PN.
(Id.
at Table 2.) All other prior art contains between 200 mg and 250 mg of calcium and the USRDA is 1000 mg.
(Id.)
The Court recognizes the slight overlap between the calcium range of the patents and the calcium range disclosed in the prior art, however it notes that “the range is disclosed in multiple prior art patents,”
see Iron Grip,
Breckenridge also argues that one of ordinary skill in the art would be motivated to improve upon the already-existing prescription prenatal drugs, and points to two articles from July 1997 and May 2001 cited in the patents that state, “Optimizing specific nutrients before, during, and after the physiological processes of pregnancy and lactation can have a profound, positive, and comprehensive impact on the overall wellness of the developing and newborn child as well as the safety and health of the mother.” ('983 Patent at 5:7-5:13; '509 Patent at 5:7-5:13.) 6 Plaintiff countered *864 by asserting that “optimizing” merely meant to “put in nutrients that make the best product” or to “come up with a composition that will sell well in the market.” (Tr. at 14:20-14:21, 15:8-15:9.) The Court’s understanding of this argument is that the term “optimizing” is “too broad” to point one of ordinary skill in the art to choose the precise quantities of vitamins and minerals' contained in Vitafol-OB, comprising the claims in the patents. The Court agrees: such general language, on its own, is insufficient to point one of ordinary skill in the art to select the amount of calcium and to adjust the quantities of the other vitamins and minerals comprising the patents.
Finally, the Court turns to the issue of objective indicia of non-obviousness, “often ... the most probative and cogent evidence on the record” and possibly “sufficient to overcome a
prima facie
case of obviousness.”
See Janssen Pharmaceutica N.V. v. Mylan Pharms., Inc.,
Everett contends that the secondary factors most relevant here are “commercial success” and “copying,” specifically that Vitafol-OB’s marketplace success raises a substantial question as to obviousness as does the fact that Multifol Plus is an illegal copy of Vitafol-OB. (Tr. at 5:10-5:12; 25:20-25:23.) For commercial success, to evidence non-obviousness, the record must show a sufficient nexus between the success and the patented invention.
Gambro Lundia AB v. Baxter Healthcare Corp.,
2. Written Description
Breckenridge claims that the '983 patent violates 35 U.S.C. § 112 as it does not contain an adequate written description. (Def. Opp’n at 14.)
Under 35 U.S.C. § 112, a patent specification must “contain a written description of the invention, and of the manner and process of making and using it, in such full, clear, concise, and exact terms as to enable any person skilled in the art to which it pertains ... to make and use the same.... ” 35 U.S.C. § 112, ¶ 1. “The purpose of the written description requirement is to prevent an applicant
*865
from later asserting that he invented that which he did not....”
Amgen Inc. v. Hoechst Marion Roussel Inc.,
Here, the specification discloses that the invention
relates to compositions comprising various vitamins and minerals and methods for using these compositions for nutritional supplementation in, for example, subjects in physiologically stressful states .... [and] provides compositions and methods of using these compositions for both prophylactic and therapeutic nutritional supplementation, specifically throughout physiologically stressful states.
Specifically, for example, the present invention relates to novel compositions of vitamins and minerals that can be used to supplement nutritional deficiencies observed in patients throughout physiologically stressful states, such as, for example, pregnancy, lactation, and any disease state.
('983 patent at col. 1:7-1:10; 1:39-1:48.) At this
‘preliminary
stage, without any evidence in the record from experts,
cf. Pandrol,
Consequently, this Court finds that Plaintiff has made a clear showing of likelihood of success on the merits with respect to validity of both patents.
B. Irreparable Harm
Notwithstanding this Court’s finding that Plaintiff has made a clear showing of likelihood of success on the merits with respect to the validity of both patents, Plaintiff still bears the burden of demonstrating that it will suffer irreparable harm in the absence of the preliminary injunction it seeks.
Cases in the past have' applied a rebutta-ble presumption of irreparable harm where the plaintiff had made a clear or strong showing of probability of success on the merits.
See Amazon.com,
In
eBay,
the Supreme Court addressed district courts’ practice of automatically issuing an injunction upon a finding of infringement and held that traditional principles of equity apply with equal force to disputes arising under the Patent Act.
eBay,
In the wake of this decision, the Federal Circuit has neither overruled its cases applying the presumption of irreparable harm nor offered an explicit directive on whether (1) to apply the presumption on a motion for a preliminary injunction or (2) the presumption exists at all. In
Abbott Laboratories,
a
post-eBay
decision, the Federal Circuit seemed to imply that the presumption may still exist at the preliminary injunction stage, stating, “[W]e conclude that [plaintiff] has not established a likelihood of success on the merits. As a result, [plaintiff] is no longer entitled to the presumption of irreparable harm.”
Abbott Labs.,
District courts throughout the country have not arrived at a uniform interpretation of
eBay
in the context of a preliminary injunction, including those courts in this District. ,
Compare Eisai Co., Ltd. v. Teva Pharms. USA Inc.,
Nos. 05-5727, 07-5489,
In its recent decision in
Altana Pharma AG v. Teva Pharms. USA, Inc.,
Everett makes three main arguments in support of its claim of irreparable harm. Plaintiff contends that the presence of Multifol Plus on thé market is causing price erosion of Vitafol-OB. Plaintiff further argues that the mechanism by which the third-party payor computer software automatically chooses Multifol Plus regardless of whether a physician prescribes Vitafol-OB or a generic alternative strips Plaintiff of its ability to' compete in the market, resulting in lost sales and loss of market share. Finally, Everett claims that it will suffer irreparable harm to its good-' will and reputation and, as a consequence, will lose “brand recognition”' of its entire line of Vitafol products. In response, Breckenridge argues that (i) economic loss in the form of price erosion, lost sales, and loss of market share does not constitute irreparable harm, (ii) the computer programs at issue do not cause irreparable harm because upon issuance of a permanent injunction against it, Mul-tifol Plus would no longer be selected by said programs, and (iv) the goodwill and reputation argument is “speculative” and not supported by any evidence.
The Court finds Everett’s argument with respect to loss of market share convincing, and agrees that the harm suffered by way of loss of market share cannot be
*868
quantified for the purposes of awarding money damages.
(See
Tr. at 28:24-29:20.) This Court also agrees that in the context of this product and the marketing strategies involved it will be impossible to measure the amount of lost market share due to the presence of .other competitive products on the market,
ie.,
Everett will not be able to know how much of the market share it lost due to the presence of a Vitafol-OB “generic” versus how much it lost to other prescription prenatal nutritional supplements and multivitamins — its competitors.
(Id.
at 29:11-29:20.) Everett indicates that the existence of Multifol Plus will cause Plaintiff to lose market share because of the “Hobson’s choice” with which Plaintiff is presented: if Everett educates providers about Vitafol-OB and aggressively markets Vitafol-OB, providers subscribe Vitafol-OB only to promote greater sales for Multifol Plus because when Everett’s product is prescribed, the third-party payor computer program picks the less expensive “generic.” Thus, Everett must decide between indirectly promoting Multi-fol Plus or ceasing all promotion and marketing of its own product.
(Id.
at 16:3-16:8; 28:11-28:23.) The Court agrees that loss of market share is difficult to quantify
in this context
and thus, constitutes irreparable harm.
9
See Sanofi-Synthelabo,
*869
Everett’s argument with respect to loss of goodwill further convinces this Court that Plaintiff will suffer non-quantifiable harm in the absence of a preliminary injunction.
11
Plaintiff has spent considerable sums in researching, developing, marketing, and ensuring the success of Vita-fol-OB. (Decl. of John A. Giordano in Support of Mot. for Prelim. Inj., ¶ 8.) However, as stated, Plaintiff contends that it is faced with a “Hobson’s choice” of two undesirable options: (1) continue to expend tremendous resources to market Vi-tafol-OB such that it is prescribed only to have the third party payor system elect the cheaper, “generic” Multifol Plus when the prescription is filled or (2) stop marking Vitafol-OB completely to halt any indirect promotion of Multifol Plus. (Tr. at 16:3-16:8; 28:11-28:23.) This Court thus finds that without an injunction Plaintiff will suffer irreparable harm in the form of loss of goodwill as well.
See Bio-Tech. Gen. Corp. v. Genentech, Inc.,
*870 C. Balance of the Hardships and Public Interest
Since Plaintiff has met its burden on likelihood of success on the merits and irreparable harm, the Court will turn to the last two factors,
ie.,
the balance of the hardships and the public interest, in determining whether Plaintiff may be granted an injunction.
See Polymer Techs.,
1. Balance of the Hardships
Plaintiff argues that the balance of the hardships weighs in its favor because it has valid patents for a product whose sales and value are being diminished by the presence of Breckenridge’s generic version of said product. Everett contends that Defendant' cannot argue any harm because it made- a “calculated risk to launch its willfully infringing product.”
Everett maintains that Breckenridge would not be harmed in the face of preliminary injunction because it could still compete in the market with those drugs that do not infringe the '983 and '509 patents. Defendant does not argue harm. Instead, Defendant attempts to convince the Court that this factor does “not favor either party, because any potential harm to either party would be offset by an equal benefit to the other party.” (Def. Opp’n at 25.)
In instances where the patent owner will suffer diminution in the value of its patent, the balance of hardships weighs in the owner’s favor.
See Novartis Corp., 2007 WL
1695689, at *29-31 (citing
Glaxo Group Ltd.,
2. Public Interest
Plaintiff argues that the issuance of a preliminary injunction would serve the public interest in enforcing “the efficacy of the U.S. patent system.” Defendant counters that, in fact, the public interest weighs in favor of denying a preliminary injunction where a plaintiff has failed to establish a likelihood of success on the merits.
The Court must balance the public’s interest in protecting patent rights, which encourage the development of useful inventions, with its interest in low cost generic alternatives to branded drugs.
See Novartis,
IV. Conclusion
For the aforementioned reasons, the Court grants Plaintiffs motion for a preliminary injunction. Defendant Breeken-ridge is hereby preliminarily enjoined from continuing to sell or market Multifol Plus in the United States. An appropriate Order accompanies this Opinion.
Notes
. Despite the use of the term "generic” by the parties, the situation at bar is distinguishable from those cases cited herein because the products at issue here are not Food and Drug *859 Administration ("FDA")-approved drugs and thus, are not subject to the Hatch-Waxman Act, 21 U.S.C. § 355.
. Breckenridge has not responded to Plaintiff's complaint due to the pending motion. The only invalidity arguments discussed in this Opinion are those raised by Defendant in its moving papers. Any arguments raised for the .first time at the August 7, 2008 oral argument by either party will not be addressed as such arguments are not properly before the Court.
. Breckenridge concedes, however, that while Vitafol-PN contained all the vitamins and minerals in Vitafol-OB, it did not contain copper, which is an ingredient in Vitafol-OB, and it did contain selenium, which is not in Vitafol-OB. (Def. Opp'n at 8.)
. "Tr.” refers to the transcript of the August 7, 2008 oral argument.
. Where an alleged infringer challenges the patent's validity with an obviousness defense stating prior art already considered by the PTO, the infringer "bears an even heavier burden to prove invalidity.”
Metabolite Labs., Inc.
v.
Lab. Corp.,
. Neither party directs the Court to who a person of ordinary skill in the art is in this
*864
context.
See Altana Pharma AG v. Teva Pharms. USA, Inc.,
. Defendant argues that two recent Federal Circuit cases “indicate” that
eBay
applies to preliminary injunctions. The cases cited by Breckenridge,
Erico Int’l Corp. v. Vutec Corp.,
At oral argument, Defendant pointed the Court to
Canon, Inc. v. GCC Int’l Ltd.,
. One district court recently noted, “Despite the lack of clear direction from the Federal Circuit, the majority of district courts to directly analyze the issue have held that
eBay
did away with the presumption of irreparable harm in preliminary injunction cases involving patents.”
Voile Mfg. Corp. v. Dandurand,
. The Court acknowledges that its position here is inapposite to its recent decision in
Altana,
where it found that loss of market share did not constitute irreparable harm for purposes of a preliminary injunction because such possible harm “would apply in every patent case where the patentee practices the invention.”
This case is further distinguishable. In
Nutrition 21,
the Federal Circuit continued on from the language quoted by this Court in
Altana
to say that the defendant there "[was] acknowledged to be a large and financially responsible company which would be answerable in damages.”
Id.
(emphasis added);
see also Boehringer Ingelheim Animal Health, Inc.
v.
Schering-Plough Corp.,
.
Accord Canon, Inc.,
. At oral argument, Plaintiff's counsel first discussed the problem of Breckenridge's "quality control” in conjunction with its alleged reputational harm. (See Tr. at 16:22-18:12; 29:21-30:3; 31:22-31:25.) While Plaintiff did indeed raise the reputation issue in its papers, it did not make specific allegations of Defendant's “quality control” problem. Because Plaintiff raised the specifics of this issue for the first time at oral argument, the Court will not consider it. See note 2, supra.
.
See also Pappan Enters., Inc. v. Hardee’s Food Sys., Inc.,
.Even if the Court had applied the presumption of irreparable harm here, Defendant did not present sufficient evidence to rebut the same. Certain types of evidence rebut the presumption of irreparable harm: (1) the non-movant will soon cease the allegedly infringing activities; (2) movants have engaged in a pattern of granting licenses under the patent (such that it is reasonable to expect that invasion of the patent right can be recompensated with a royalty rather than an injunction); and (3) movants unduly delayed in bringing suit.
Polymer Techs.,
