Memorandum of Opinion and Order
Introduction
This matter is before the Court upon defendant’s Motion for Summary Judgment Based upon Freedom of Speech and Expression (Doc. 27), defendant’s First Partial Motion for Summary Judgment Regarding Lack of Customer Confusion (Doc. 28), plaintiffs Cross Motion for Summary Judgment Based upon Freedom of Speech and Expression - (Doc. 56) and plaintiffs Cross Motion for Summary *830 Judgment Based upon Issue of Likelihood of Confusion (Doc. 57). This is a trademark infringement case arising out of defendant’s creatiоn of a print featuring the image of Tiger Woods. For the following reasons, defendant’s Motion for Summary-Judgment Based upon Freedom of Speech and Expression is granted as to the right to publicity claim and moot as to the other claims, defendant’s First Partial Motion for Summary Judgment Regarding Lack of Customer Confusion is granted, plaintiffs Cross Motion for Summary Judgment Based upon Freedom of Speech and Expression is moot and plaintiffs Cross Motion for Summary Judgment Based upon Issue of Likelihood of Confusion is denied.
Facts
Plaintiff, ETW Corp. (hereafter, ETW), sued Jireh Publishing, Inc. (hereafter, Ji-reh) in this trademark infringement lawsuit arising out of the sale of a print allegedly using the name, image or likeness of Tiger Woods.
The parties agree on the notoriety of Eldriek “Tiger” Woods. Woods is one of the world’s most well-known professional golfers, being the youngest-ever to win the U.S. Junior Amateur Championship and the only player to win this title three times. He also became thе youngest-ever winner of the U.S. Amateur Championship and the first player to win this title in three consecutive years. In the years 1991 through 1994 several golf magazines named Tiger Woods to such distinctions as “player of the year.” Tiger Woods became a full-time professional golfer in 1996, winning two Professional Golf Association (PGA) tour events that year and was named “Sportsman of the Year” by Sports Illustrated magazine. In 1997, Tiger Woods won the Masters Tournament, becoming the youngest player to do so. That year he won six PGA Tour events, was named PGA Tour Player of the Year and became the first champion of a major PGA Tour event of either African or Asian heritage. (Am.CompLIffl 7-13).
ETW is the exclusive licensing agent of Tiger Woods. ETW has filed numerous trademark applications with the United States Patent and Trademark Office for the mark “Tiger Woods” and in 1998 received registration for the trademark “TIGER WOODS,” “for: art prints, calendars, mounted photographs, noteboоks, pencils, pens, posters, trading cards, and unmounted photographs, in Class 16.” (Id. at ¶ 6, 16, Ex. 1).
Jireh is an Alabama publishing company and the exclusive publisher of the artwork of Rick Rush, a “sports artist.” Rush has created an art print entitled, “The Masters of Augusta.” A narrative insert accompanying this print characterizes it as featuring Tiger Woods in the center “displaying that awesome swing” and “flanked by his caddie ... and final round player partner’s caddie ...” The bottom of the print contains the language, “The Masters of Augusta,” “Rick Rush,” “Painting America through Sports.” Rick Rush’s signature appears in the bottom right hand corner of the print. In another insert, Jireh certifies that this is a “limited edition” print. The outside of the white envelope containing the print has in large letters, “Rick Rush — Painting America Through Sports” and a very large duplication of Mr. Rush’s signature. Under the back flap of the envelope are the words in smaller print, “Masters of Augusta, Tiger Woods.” (Ex. submitted to Court).
ETW’s First Amended Cоmplaint asserts six claims. Count One alleges trademark infringement under the Lanham Act, 15 U.S.C. § 1114. Count Two alleges dilution under the Lanham Act, 15 U.S.C. § 1125(c). Count Three alleges unfair competition and false advertising in violation of the Lanham Act, 15 U.S.C. § 1125(a). Count Four alleges unfair competition and deceptive trade practices in violation of the Ohio Revised Code. Count Five alleges unfair competition and trademark infringement under Ohio common law. Count Six alleges violation of Tiger *831 Woods’ right of publicity in violation of Ohio common law.
This matter is before the Court upon cross-motions for summary judgment.
Standard of Review
Summary Judgment is appropriate when no genuine issues of material fact exist and the moving party is entitled to judgment as a matter of law.
Celotex Corp. v. Catrett,
[A] party seeking summary judgment always bears the initial responsibility of informing the district court of the basis . for its motion, and identifying those portions of “the pleadings, depositions, answers to interrogatories, and admissions on file, together with affidavits,” if any, .which it believes demonstrates the absence of a genuine issue of material fact.
Celotex, 477
U.S. at 323,
Once the moving party has satisfied its burden of proof, the burden then shifts to the nonmoving party. Federal Rule of Civil Procedure 56(e) provides:
When a motion for summary judgment is made and supported as provided in this rule, an аdverse party may not rest upon the mere allegations or denials of [his] pleadings, but [his response], by affidavits or as otherwise provided in this rule, must set forth specific facts showing that there is genuine issue for trial. If he does not respond, summary judgment, if appropriate, shall be entered against him.
The court must afford all reasonable inferences and construe the evidence in the light most favorable to the nonmoving party.
Cox v. Kentucky Dep’t. of Transp.,
Summary judgment should be granted if a party who bears the burden of proof at trial does not establish an essential element of his case.
Tolton v. American Biodyne, Inc.,
Discussion
A trademark is a designation, “any word, name, symbol, or device ... used by a person ..: to identify and distinguish his or her goods ... from those manufactured or sold by others and to indicate the source of the goods, even if that source is unknown.” 15 U.S.C. § 1127. “[I]n order to be protected as a valid trademark, a designation must .create ‘a separatе and distinct commercial impression, which ... performs the trademark function of identifying the source of the merchandise to the customers.’ ”
The Rock and Roll Hall of Fame and Museum v. Gentile Productions,
“[W]hether alleging infringement of a registered trademark, pursuant to 15 U.S.C. § 1114(1), or infringement of an
*832
unregistered trademark, pursuant to 15 U.S.C. § 1125(a)(1), it is clear that a plaintiff must show that it has actually used the designation at issue as a trademark, and that the defendant has also used the samе or a similar designation as a trademark.”
Rock and Roll,
1. the strength of the plaintiffs mark;
2. the relatedness of the services;
3. the similarity of the marks;
4. the evidence of actual confusion;
5. the marketing channels used;
6. the likely degree of purchaser care;
7. the defendant’s intent in selecting
the mark; and
8. the likelihood of expansion of the product lines.
Marketing Displays,
For the following reasons, this Court finds that plaintiff has failed to establish the validity of its claim to trademark rights in the image of Tiger Woods and, therefore, its infringement claims fail. Consequently, it is unnecessary to address the eight factors stated above in that there is no evidence that plaintiff actually used the allegedly infringing image of Tiger Woods as a trademark.
As in
Rock and Roll, supra,
plaintiff hаs not shown that it uses the image of Tiger Woods depicted in defendant’s print as a trademark. In
Rock and Roll,
the plaintiff had a trademark in the Museum’s building design. Defendant created a poster featuring a photograph of the Museum’s building. In reviewing the district court’s granting of preliminary injunction to the plaintiff, the court of appeals stated that it was not convinced that the plaintiff used the building design as a trademark and so had “grave doubts” as to plaintiffs likelihood of success on its trаdemark infringement claim. Specifically, the court reviewed the plaintiffs “disparate uses of several different perspectives of its building design” on various goods and stated that it could not “conclude that they create a consistent and distinct commercial impression as an indicator of a single source of origin or sponsorship.”
Rock and Roll,
The case before this Court is similar. Plaintiff asserts that the print at issue infringes its trademark in TIGER WOODS. The print, as plaintiff points out, contains three separate depictions of Tiger Woоds. The words “Tiger Woods” do not appear on the print but do appear in a narrative description accompanying the print. While plaintiff repeatedly points to the strong public recognition of Tiger Woods, plaintiff has not demonstrated that it uses the image of Tiger Woods, which is used in defendant’s print, as a trademark, i.e., an identification of source. Plaintiff asserts that the mark is used as a *833 trademark in connection with poster product and, thеrefore, the mark at issue is used by plaintiff as a trademark. Plaintiff submits the affidavit of John Oney which incorporates duplicates of six posters sold by Nike, Inc., a licensee of ETW. (Doc. 72 Ex. A). However, if anything, the posters show that plaintiff does not use a consistent image of Tiger Woods as a trademark because each of the posters is a different depiction of Tiger Woods. (Id.)
Rather, although not discussed by either party, the Court finds
Pirone v. MacMil-lan, Inc.,
[Plaintiff] argues that it owns valid, pro-tectible trademark rights in the image and name of Babe Ruth. Although its registration is limited to the words ‘Babe Ruth,’ [Plaintiff] would have us read her rights in that word mark to include every photograph of Ruth ever taken. We decline to do so.
Pirone,
[Plaintiffs] position finds support in neither precedent nor common sense. Every case in which the owner of a word mark received protection against infringing use of a picture mark, or vice versa, involved a true picture mark, a single pictorial representation used repeatedly as an indication of origin.
The court reasoned that unlike picture marks which portray some symbol used repeatedly in an identical fashion, “an individual’s likeness is not a consistently represented fixed image — different photographs of the same person may be markedly dissimilar.” Thus, a photo of a person “is not inherently ‘distinctive’ in the trademark sense of tending to indicate origin.” Id. at 583. The court recognized that while a photograph of a person may be a valid trademark, it would be a particular photograph consistently used on specific goods. The court rejected the plaintiffs assertion of rights in every photograph of Babe Ruth.
The same is true here where plaintiff seems to be asserting that it would have trademark rights in any image or depiction of Tiger Woods even though plaintiff hás not shown that it has repeatedly used a single pictorial representation of Tiger Woods as an indication of origin.
Plaintiff also asserts that defendant’s use of the words “Tiger Woods” in the narrative insert аccompanying the poster amounts to infringement of the mark. However, given that plaintiff has failed to show that defendant’s images of Tiger Woods are an infringing use of the trademark, defendant’s use of the words is a “fair use.” The federal trademark statute provides a defense to an infringement charge on the ground that the use of the term “is a use, otherwise than as a mark, ... which is descriptive of and used fairly and in good faith only to describe the goods ... of such party.” 15 U.S.C. § 1115(b)(4).
*834 For these reasons, Counts One, Two and Three which allege violations of the Lan-ham Act fail as well as Counts Four and Five which allege infringement under Ohio law inasmuch as trademark claims under Ohio law follow the same analysis as under federal law.
Count Six alleges violation of Tiger Woods’ right of publicity in violation of Ohio common law. Ohio recognizes the right of publicity as a part of the state’s common law.
Zacchini v. Scripps-Howard Broadcasting Co.,
While the United States Supreme Court concluded that the First and Fourteenth Amendments do not immunize the media when they broadcast a performer’s
entire
act without his consent, the right of publicity is limited in certain circumstances by the First Amendment. See
Parks v. La-Face Records,
Plaintiff does not specifically address this claim. 3 Defendant argues that the right of publicity has not been violated because the prints are protected by the First Amendment because they are art work and do not constitute commercial speech. Defendant asserts that the prints are paintings which express “the majesty of a newsworthy moment ...” (Doc. 27 at 7).
Plaintiff asserts (in its arguments regarding the First Amendment defense to the trademark claims) that the prints are “merely sports merchandise” not entitled to First Amendment protection or, at best, commercial speech entitled to less protection under the First Amendment. Plaintiff asserts that “federal cases on point characterize posters as merchandise” not protected by thе First Amendment. (Doc. 73 at 2). However, the Court does not find these cases dispositive.
In
Factors Etc., Inc. v. Pro Arts, Inc.,
Herein, defendant’s artistic prints seeking to convey a message may be distinguished from posters which merely reproduce an existing photograph.
In
Dallas Cowboys Cheerleaders
.
v. Scoreboard Posters,
Aside from the fact that the claim before this Court involves the right of publicity and not copyright, this Court is not faced with an instance of mere copying of an idea but with a unique expression of an idea.
In
Parks,
Therefore, plaintiffs assertion that all posters are the equivalent of merchandise is untenable.
Nor has plaintiff convinced the Court that the prints are commercial speech which plaintiff acknowledges is defined as that which “does no. more than propose a commercial transaction” or that which “merely advertises a product or service for business purpose.” Plaintiff asserts that under this definition the poster is commercial speech. Plaintiff points to the Rick Rush newsletter which advertises the posters and asserts that the use of the mark Tiger Woods therein is commercial speech in that it uses the mark to propose a commercial transaction. (Doc. 73 Ex. A). However, the newsletter is .not the poster which is at issue in this case.
Rather, the Court finds that paintings and drawings are protected by the First Amendment. The item at issue herein is a print of a painting done by Rick Rush who characterizes himself as “America’s Sporting Artist-Painting America through Sports.” In thе packaging containing the print, Rush states, “I want to give America serious art on a subject central to American life.” The narrative states generally what Rush wishes to express through this art, for example, “As man is valuable, so is what man does, and sports — perhaps more than other activities — reminds us of life’s best moments and its brevity in the same instance.” The item at issue is a “limited edition;” a certificate verifies that “only 5000 prints [are] available worldwide.” It appеars that the United States Supreme Court would find such expression to fall within the ambit of the First Amendment. See, e.g.,
Hurley
*836
v. Irish-American Gay, Lesbian and Bisexual Group of Boston,
So too, the print at issue herein is an artistic creation seeking to express a message. The fact that it is sold is irrelevant to the determination of whether it receives First Amendment protection.
Plaintiff contends that its case is “substantially similar” to
National Football League Prop. v. Playoff Corp.,
To accept [defendant’s] argument would be to allow any infringer to deliver ‘newsworthy’ information on a T-shirt or other commercial article while at the same time displaying trademarks belonging to another and claim that preliminary injunctive relief before shipment of the merchandise constitutes prior restraint.
Id. at 1294. Defendant herein does not pretend to deliver newsworthy information via a T-shirt but, rather, seeks to сreate an art print expressing his own original message.
For these reasons, defendant’s motion for summary judgment regarding the claim of right to publicity is granted. 4
Conclusion
For the foregoing reasons, defendant’s Motion for Summary Judgment Based upon Freedom of Speech and Expression is granted as to the right to publicity claim and moot as to the other claims, defendant’s First Partial Motion for Summary Judgment Regarding Lack of Customer Confusion is granted, plaintiffs Cross Motion for Summary Judgment Based upon Freedom of Speech and Expression is moot and plaintiffs Cross Motion for Summary Judgment Based upon Issue of Likelihood of Confusion is denied.
IT IS SO ORDERED.
Notes
. [Trademark claims under Ohio law follow the same analysis. Daddy's Junky Music Stores, supra.
. Defendant refers to Pirone in its Motion regarding the First Amendment but only gen.erally in providing a definition of a trademark. (Motion at 13).
. All of plaintiff's First Amendment arguments relate to the trademark claims. In its briefing regarding the likelihood of confusion issue, plaintiff mentions its right of publicity claim but only insofar as to distinguish Rock and Roll, supra, from the case herein.
. In Document 27, defendant has moved for summary judgment as to all claims.
