OPINION & ORDER
Enigmа Software Group USA, LLC (“Enigma”), a developer of computer security products, brings this action against Malwarebytes, Inc. (“Malwarebytes”), which Enigma claims is its direct competitor in the anti-malware and internet security market. Enigma markets SpyHunter, its leading ánti-malware program; Mal-warebytes markets Malwarebytes Anti-Malware (“MBAM”), which detects and removes malware on consumers’ personal computers. Enigma alleges-that, in October 2016, Malwarebytes revised MBAM’s threat detection criteria to identify its competitor Enigma’s products — including SpyHunter — as threats to consumers. Mal-warebytes did so, Enigma claims, to damage Enigma’s reputation and to disrupt or disable Enigma’s products on consumers’ computers, so as to give Malwarebytes an unfair advantage. Enigma brings claims against Malwarebytes for false advertising in violation of the Lanham Act, 15 U.S.C.
Malwarebytes now moves to dismiss Enigma’s First Amended Complaint (“FAC”) under'Federal Rules of Civil Procedure 12(b)(2) and. 12(b)(6) or, in the alternative, to transfer this casе to the Northern District of California pursuant to 28 U.S.C. § 1404. For the reasons that follow, the Court grants the motion to transfer and declines to reach the motion to dismiss.
I. Background
A, Factual Background
1. The Parties
The FAC alleges that Enigma is a Florida limited liability company that develops and markets computer security software. FAC ¶¶ 2, 35. Its computer security products “detect! ] and remove! ] malicious software (ie., malware), which includes, inter alia, viruses, spyware and adware; enhance!] internet privacy; and eliminate!] other security threats.” Id. ¶ 2. Enigma’s flagship anti-malware product is called “SpyHunter.” Id. ¶ 4.
Malwarebytes is a Delaware corporation, headquartered in Santa Clara, California, that is a competitor of Enigma’s in the computer security products market. Id. ¶¶ f 4, 36. Its flagship anti-malware product is “Malwarebytes Anti-Malware” or “MBAM.” Id. ¶ 4. MBAM detects “Potentially. Unwanted Programs” or “PUPs” on consumers’ computers. Id. ¶ 5. MBAM automatically quarantines these PUPs and flags them for consumers as “threats.” Id. MBAM presents consumers with a list of its “Threat Scan Results,” with each “threat” preselected for removal from the consumer’s computer. Id.
2. Enigma’s Earlier Lawsuit Against Bleeping Computer LLC
In January 2016, Enigma filed, in this Court, a lawsuit against Bleeping Computer LLC (“Bleeping”). See Enigma Software Grouр USA, LLC v. Bleeping Computer LLC et al., No. 16 Civ. 57, Dkt. 1. Enigma alleged that Bleeping, a New York company, was affiliated with Malwarebytes and would promote Malwarebytes’ MBAM product and earn a commission from Mal-warebytes when consumers, through a link
During discovery in its lawsuit against Bleeping, Enigma served a subpoena on Malwаrebytes. Enigma sought documents regarding the extent of Malwarebytes’ involvement in Bleeping’s alleged scheme. FAC ¶ 24. The deadline to respond to the subpoena was in October 2016, Id. ¶¶ 7, 25. In 2017, while discovery was ongoing, Enigma and Bleeping settled, and the Court dismissed, Enigma’s lawsuit. See 16 Civ. 57, Dkts. 70-72.
3. 2016: Malwarebytes’ Products Begin Identifying Enigma’s as Threats
Between 2008 and October 4, 2016, Mal-warebytes products had never identified Enigma products as PUPs, or as any other form of malware, and had never quarantined or interfered with the installation of Enigma products. Id. ¶ 6.
On October 5, 2016, one week before the deadline to respond to Enigma’s subpoena in the suit against Bleeping, Malwarebytes revised the criteria its MBAM software used to identify PUPs. Id. ¶¶ 7, 25. Before then, Malwarebytes had last changed its PUP criteria-in 2013. Id. The new criteria identified SpyHunter, and another Enigma product, “RegHunter,” as PUPs. Id. ¶ 9. As a result, if a consumer had SpyHunter or RegHunter on his or her computer and then downloaded or scanned that computer with MBAM, MBAM would automatically quarantine the Enigma products and identify them to the consumer as PUPs. Id. ¶ 10. Once the products were quarantined, the consumer would not be able to launch or use SpyHunter or RegHunter, even if the consumer attempted to “restore” those programs, unless the consumer undertook a series of “additional steps that may not be readily apparent to, or understood by, a novice user.” Id. Alternatively, if a consumer had MBAM on his or her computer and then attempted to download or install SpyHunter or RegHunter, MBAM would block the installation of the Enigma products, again regardless whether the consumer tried to “restore” the products from quarantine. Id. ¶ 11.
On October-19, 2016, Malwarebytes acquired an . anti-adware • product called “AdwCleaner,” which ostensibly “identifies] and remove[s] PUPs, adware, tool-bars, and. other unwanted software for its users.” Id. ¶ 12. At the time Malwarebytes acquired it, AdwCleaner did not identify .SpyHunter or RegHunter as PUPs. Id. ¶ 13. On, or about October 27, 2016, Adw-Cleaner began .identifying. SpyHunter and ■RegHunter as PUPs. Id. ¶ 14. AdwCleaner then quarantined and blocked these products just as MBAM did. Id.
The FAC alleges that Malwarebytes falsely identified Enigma’s products as threats. In truth, it alleges, these products are “legitimate and pose no security threat to users’ consumers.” Id. It alleges that Malwarebytes purposely revised its. criteria to target Enigma’s products for the purpose of “harming [Enigma] by, inter alia, interfering with [Enigma’s] current and prospective customer base, injuring [Enigma’s] business, and retaliating against [Enigma] for its lawsuit against Bleeping.” Id. ¶ 8.
The FAC alleges that, - as a result, of Malwarebytes’ “bad faith campaign” against .Enigma, id. ¶ 34, Enigma has suffered “immediate harm ... in the form of lost sales and revenue” and “irreparable
B. Procedural History
On October 7, 2016, Enigma filed the complaint. Dkt. 1. The action was initially referred to this Court as possibly related to Enigma’s lawsuit against Bleeping. In a Statement of Relatedness filed with the Court, Enigma explained the relationship between these lawsuits. It noted that, as allеged, “[b]oth defendants are acting in concert to harm the plaintiff,” “[b]oth cases involve harm to consumers as a result of the defendants’ false advertising, defamation, and unfair competition,” and “[t]he plaintiff seeks similar injunctive relief against” both Bleeping and Malware-bytes. Dkt. 5. Enigma also explained that Malwarebytes was already a subpoenaed witness in the case against Bleeping and that Bleeping would be a witness in this case against Malwarebytes. Id. On October 13, 2016, this Court accepted the action as related to the pending lawsuit against Bleeping.
On November 16, 2016, Malwarebytes filed a motion to dismiss the complaint or transfer the case, Dkt. 17, and a request for judicial notice, Dkt, 20. On November 17, 2016, the Court issued an order stating that it would resolve the request for judicial notice, if opposed, in the course of resolving the motion to dismiss. Dkt. 29.
On December 7, 2016, Enigma filed the FAC. Dkt. 34. On December 28, 2016, Mal-warebytes filed a motion to dismiss the FAC or transfer the case, Dkt, 37, and, in support, a memorandum of law, Dkt. 38 (“Def. Br.”), and the declaration of Mark Harris, Dkt. 39 (“Harris Deck”). Also on December 28, 2016, Malwarebytes filed a request for judicial notice in support of its motiоn to dismiss or transfer, Dkt. 40, and the supporting declarations of Nathan Scott, Dkt. 41 (“Scott Deck”), and Tyler Newby, Dkt. 42 (“Newby Deck”).
On January 11, 2017, Enigma filed one memorandum of law in opposition to the motions to dismiss or transfer, Dkt. 49 (“PI. Br”), and another in opposition to the request for judicial notice, Dkt. 45. That same day, Enigma filed a motion to strike, Dkt. 46, and a motion for leave to file supplemental allegations to the FAC, Dkt. 50.
On January 18, 2017, Malwarebytes filed a reply memorandum of law. Dkt. 53 (“Def. Rep. Br.”).
On January 25, 2017, Malwarebytes filed one memorandum of law in opposition to the motion to strike, Dkt. 56, and another in opposition to the motion for leave to file supplemental allegations to the FAC, Dkt. 57.
On February 3, 2017, the Court held argument on the motion to dismiss or transfer. Just one day prior, on February 2, 2017, the parties to the lawsuit against Bleeping had notified the Court that they had entered into a settlement. No. 15 Civ. 57, Dkt. 70.
II. Standards Applicable to Malware-bytes’ Motions
A. Motions to Transfer Under § 1404
28 U.S.C. § 1404 provides that, “[f]or the convenience of parties and witnesses, in the interest of justice, a district court may transfer any civil action to any other district or division where it might have been brought.” Section 1404 “gives district courts wide latitude to decide whether to transfer venue.” Everlast World’s Boxing Headquarters Corp. v. Ringside, Inc.,
Courts undertake a two-step inquiry to decide motions to transfer venue under § 1404(a). Everlast,
To assess whether transfer is an appropriate exercise of the Court’s discretion, the Court must “balance various factors: (1) the convenience of the witnesses; (2) the convenience of the parties; (3) the location of relevant documents and the relative ease of access to sources of proof; (4) the locus of operative facts; (5) the availability of process to compel the attendance of unwilling witnesses; (6) the relative means of the parties; (7) the forum’s familiarity with the governing law; (8) the weight accorded the plaintiffs choice of forum; and (9) trial efficiency and the interests of justice.” Everlast,
B. Motions to Dismiss Under Rule 12(b)(2)
On a motion to dismiss pursuant to Rule 12(b)(2) for lack of personal jurisdiction, “the plaintiff bears the burden of establishing that the court has jurisdiction over the defendant.” DiStefano v. Carozzi N. Am., Inc.,
A showing of personal jurisdiction “may be made through the plaintiffs ‘own affidavits and supporting materials, containing an averment of facts that, if credited, would suffice to establish jurisdiction over the defendant.’ ” S. New Eng. Tel. Co. v. Global NAPs Inc.,
To survive a motion to dismiss under Rule 12(b)(6), а complaint must plead “enough facts to state a claim to relief that is plausible on its face.” Bell Atl. Corp. v. Twombly,
In considering a motion to dismiss, a district court must. “accept[] all factual claims in the complaint as true, and draw[] all reasonable inferences in the plaintiffs favor.” Lotes Co. v. Hon Hai Precision Indus. Co.,
III. Discussion
As noted, Malwarebytes seeks dismissal of the FAC under Rule 12(b)(2) for lack of personal jurisdiction and under Rule 12(b)(6) for failure to state a claim. In the alternative,- Malwarebytes argues, the case should be transferred to the Northern District of California. For the reasons below, the Court grants the motion to transfer and declines to. reach the motions to dismiss.
A, Threshold Question: Order of Analysis
“Although it is common to resolve challenges to personal jurisdiction before addressing motions to transfer venue ... it is not required that courts do so.” Everlast,
“Where personal jurisdiction would likely exist in the transferee district over a dеfendant who contests personal
Here, Malwarebytes contests personal jurisdiction in this District, but it is apparent that- personal jurisdiction wоuld exist over Malwarebytes in the Northern District of California, where Malwarebytes is headquartered and has its principal place of business. FAC ¶ 36, Def. Br. at 16; see Daimler AG v. Bauman, — U.S. —,
B. Venue in the Transferee District
A court assessing a transfer.motion must first determine whether venue would be proper in the transferee district. Venue is proрer in “a judicial district in which any defendant resides, if all defendants are residents of the State in which the district is located.” 28 U.S.C. § 1391(b)(1)., Because Malwarebytes resides in the Northern District of California, venue is proper there. See Def. Br. at 16; § 1391(c).
C. Multi-Factor Balancing Test
The Court next applies the multi-factor balancing test. The Court finds that, viewed together, -the relevant factors favor transfer of this action- to- the Northern District of California, and exercises its discretion to order such transfer. Three of the nine factors, including factors commonly given significant weight, favor transfer to California, whereas only one factor favors New York and the remaining factors are neutral.
1. Factors Favoring Transfer
a. Convenience of Witnesses
The convenience of witnesses “is an important consideration, and has' often been described as the single most important § 1404(a) factor.” Id.; see Filmline (Cross-Country) Prods., Inc. v. United Artists Corp.,
This factor strongly favors transfer. In all likelihood, the most central witnesses in this case will be Malwarebytes employees called to testify regarding the process by which that California company revised its PUP criteria so as to disfavor Enigma products. Malwarebytes does not dispute that its PUP criteria were revised, or that the revision led to the identification of Enigma products as PUPs. See Def. Br. at 16. Accordingly, a central factual dispute at trial will be Malwarebytes’ motivations for, and methodology in, revising those criteria. None of the Malwarebytes em
To be sure, as Enigma notes, Malware-bytes does not identify these witnesses by name. Specification of these witnesses by name would have further strengthened Malwarebytes’ case for transfer. Nevertheless, Malwarebytes’ descriptions of the roles played by witnesses — which it forecasts will include “Malwarebytes’ team of researchers and engineers responsible for revising its PUPs criteria,” Def. Rep. Br. at 5 — are sufficiently clear. The Court is convinced that, even if the particular witnesses have not yet been named, Malware-bytes employees within this category are likely to be key witnesses at trial.
In contrast, there are no essential witnesses who live in this District. Neither company claims to have relevant operations in New York. Conceivably, either party might seek to offer the testimony of consumers. But the FAC does not allege that impacted consumers were centered in New York; rather, over 93% of such consumers reside elsewhere. FAC 123. And although Enigma does identify several of its own potential "witnesses who are located nearer to New York than to California, see PI Br. at 19 (describing witnesses who “reside -less than 150 miles from [the Southern District of New York]” and who “can more easily fly into New York City”), it has not identified a single witness actually located in New York. This is not enough to shift the balance as to witness convenience from strongly favoring Northern California. See Everlast,
Accоrdingly, the Court finds that the convenience of witnesses, the “single most important § 1404(a) factor,” id. at 743, favors transfer to the Northern District of California.
b. Locus of Operative Facts
The locus of operative facts is another “primary factor in determining a § 1404(a) motion to transfer.” Smart v. Goord,
As to this factor, the Court focuses on “the degree of relationship between the forum and the cause of action.” CYI, Inc. v. Ja-Ru, Inc.,
To be sure, the FAC does allege that New York consumers were among those who bought Malwarebytes’ software and experienced interference with SpyHunter or RegHunter on their computers. FAC 123. But, as alleged, there is nothing unique to these (as opposed to non-New York) consumers. And, as noted, less than 7% of affected consumers reside in this District. Id. The decision in CYI, Inc. v. Ja-Ru, Inc., is persuasive in showing that limited weight in the transfer analysis ought be assigned to Malwarebytes’ New York sales. The plaintiff in CYI, Inc. brought a number of federal and state-law claims — including claims substantially akin to those brought here — in connection with defendants’ marketing of certain toys that were allegedly similar to the toys marketed by the plaintiff.
The “center of gravity” of this case, see Am. Steamship Owners Mut. Prot. & Indem. Ass’n, Inc. v. Lafarge N. Am., Inc.,
c. Convenience of Parties
The convenience of the parties also favors transfer. “A defendant moving for transfer must show both that the original forum is inconvenient for it and that the plaintiff would not be substantially inconvenienced by a transfer.” SBAV LP,
2. Factor Disfavoring Transfer
The sole factor that disfavors transfer is Enigma’s chоice of this forum. Although
3. Neutral Factors
The remaining factors are neutral and do not substantially affect the transfer analysis.
The location of relevant documents and the relative ease of access to sources of proof does not materially favor or disfavor transfer. Malwarebytes stresses the fact that it. maintains its documents and date at its California headquarters and stores its electronic business reсords on servers located in California. However, “[g]iven electronic discovery, and absent any concrete illustration of inconvenience to either side arising out of access to documents or other non-testimonial proof, this factor does not materially favor either venue.” SBAV LP,
The availability of process to compel the attendance of unwilling witnesses also does not materially favor or disfavor transfer, as “[n]either party has persuasively identified particular witnesses likely to present attendance challenges.” Id.
Thе relative means of the parties is similarly neutral. Neither party has made a showing as to this'factor other than asserting generalized claims of financial hardship were the case to be tried elsewhere than in their preferred forum.
The forum’s familiarity with the governing law — “one of the least important factors in determining a motion to transfer,” ACE Am. Ins. Co. v. Bank of the Ozarks, No. 11 Civ. 3146 (PGG),
The • factor of trial efficiency and' the interests of justice is also neutral, particular given the intervening ■ settlement of Enigma’s lawsuit against Bleeping. See Dkt. 65 at 2. Before the.settlement, there would have been efficiencies (including coordinated discovery and briefing as to common issues, if any) in having Enigma’s lawsuits against Bleeping and Malware-bytes proceed in the same forum. Enigma does not identify any other efficiency or interest of justice favoring this District over the Northern District of California.
4. Conclusión
Considering the transfer factors in combination, these weigh in favor of transfer of this case to the Northern District of California. The factors of convenience to the witnesses, convenience to the parties, and the locus of operative events, all favor transfer, and outweigh the only countervailing factor, Enigma’s choice of forum. The Court therefore grants Malwarebytes’ motion pursuant to 28 U.S.C. § 1404.
D. Additional Pending Motions
There are three other pending motions. First, Malwarebytes has filed a motion for judicial notice in support of its motion to dismiss and motion to transfer. Dkt. 40. That motion asks the Court to take judicial notice of a series of exhibits, including (1) complaints Enigma has filed in other lawsuits; (2) press releases and cease and desist letters addressed to third-parties, obtained from Enigma’s website; and (3) screen images from SpyHunter, which are attached to the Scott Declaration. Enigma opposes the motion in part. Dkt. 45. Second, Enigma has moved to strike the Scott Declaration and its exhibits, as well as portions of the Harris Declaration. Dkt. 47. And third, Enigma hаs moved for leave to file supplemental allegations to the FAC. Dkt. 51.
The Court declines to rule on all three motions. The motion to take judicial notice, and the motions to strike, are relevant to the motions to dismiss. As such, they are properly resolved by the transferee court. All three motions do not implicate the transfer motion which the Court has resolved.
CONCLUSION
For the foregoing reasons, Malware-bytes’ motion to transfer venue pursuant to 28 U.S.C. § 1404 is granted. The Court declines to rule on Malwarebytes’ motion to dismiss for lack of personal jurisdiction and for failurе to state a claim, Malware-bytes’ motion for judicial notice, Enigma’s motion to strike, and Enigma’s motion for leave to file supplemental allegations.
The Clerk of'Court is respectfully directed to transfer this case to the Northern District of California.
SO ORDERED.
Notes
. The Court’s account of Enigma's factual allegations is drawn from the FAC, Dkt. 33 ("FAC”). On a motion to dismiss for failure to state a claim under Rule 12(b)(6), the Court is required to assume the truth of the allegations in the complaint and to draw all inferences in the plaintiff's favor. Galiano v. Fid. Nat'l Title Ins. Co.,
. The Court properly considered the Harris Declaration in resolving the transfer motion. See MasterCard Int’l, Inc.,
