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Elliot Fineman the Industry Network System, Inc. v. Armstrong World Industries, Inc.
980 F.2d 171
3rd Cir.
1992
Check Treatment

*1 FINEMAN; Industry Elliot Network Inc.,

System, Appellants,

v. INDUSTRIES,

ARMSTRONG WORLD

INC., Appellee.

No. 91-5613. Appeals,

United States Court of

Third Circuit.

Argued March 1992.

Decided Oct. Rehearing Petition

Sur

Nov. *5 Dill, Newark, N.J.,

Stryker, & Tams appellee.

Before: STAPLETON and MANSMANN, Judges, Circuit FULLAM, Judge.* District THE OPINION OF COURT MANSMANN, Judge. Circuit brought In a action civil United District Court for the District of States Jersey, entrepreneur, New Elliot Fine- man, corporation, Industry and his System, (TINS), sought Network Inc. against Armstrong recover World Indus- tries, Inc., prominent manufacturer of covering products, for floor losses sus- tained after TINS folded. Conceived 1988,the concept employed late novel technology produce monthly video vid- eotape magazine for cov- retailers of floor ering products through to be sold distribu- *6 Armstrong, tors. Fineman contended that anticipating launching the own its video- network, pro- tape interfered with TINS’ spective Armstrong with an floor contract covering distributor to distribute the TINS magazine. losing video As a result this contract, cash flow TINS lacked the neces- sary to continue in business and folded. Fineman, consultant, formerly industry allegedly injury reputation suffered to his destroyed consulting his business. Additionally, Fineman and TINS asserted Armstrong, leading manufacturer of coverings, floor its resilient coerced distrib- utors refuse to deal with TINS em- in ploying alleged leverage its the resilient eliminate covering floor market to gain competitive advantage in and the Gibbons, Deo, Crummy, Del Do- John J. videotape magazines. secondary market of Vecchione, Newark, N.J., lan, Griffinger & Having early com- cleared from the field an (argued), Cambridge, H. Tribe Laurence Armstrong petitor, prepared, according to Mass., appellants. for Fineman, magazine videotape to enter the (argued), Randolph J. Wilson Theodore by competition. market unencumbered Voorhees, Jr., Burling, Covington & Wash- D.C., Armstrong ington, (argued), argued Adams Carl defense that TINS’ Arlin M. Schnader, Harrison, Solano, Segal opportunities specifically success were A. & Pa., product, Lewis, Payne, allegedly K. Philadelphia, Edith limited inferior * designation. syivania, sitting by the P. Fullam of United States John Honorable Eastern District of Penn- Court for the District averring plaintiffs engaged that the in civil poor business sales tactics pressure high conspiracy. Armstrong general, implied projections. starting any small risk inherent

that the jurisdiction appellate We exercise over maga- in the heightened further is business grant- final of the the order district court start-up costs and bar- industry, where zine ing judgment the n.o.v. is, competition entry are and low riers interference, tortious Sherman Act section stiff. consequently, claims; Jersey 2 and dis- New antitrust missing monopoly Fineman’s individual Fineman, agreed TINS and The claim, claim, the Act Sherman section on the them tort rendering a verdict for claim, Armstrong’s breach contract claims, including im- and the antitrust counterclaim; alternatively granting damages. The district position punitive trial tort and 2 claims. new on the section strength court, of the part assessing differently, granted judgment not- evidence II. Facts verdict,1 withstanding alter- native, new trial. A. Parties n.o.v., the respect judgment

With into A brief introduction the structure dispute plaintiffs parties scheme, whether covering floor distribution claims, interference proven characteristics, their tortious specific will damages on punitive background entitled are for under- serve useful whether exercises standing claim and issue the discrete conflicts floor power Later, the resilient cover- rele- monopoly here. will detail the facts market, to TINS’ prerequisite legal thorough Sher- issue. A re- ing vant each They also contest is necessary Act section claim. view of the record because man specific. grant appeal court’s of a directed ver- so fact The follow- the district ing undisputed facts or Armstrong on TINS’ section recitation reviews dict for light claim, meeting casts the facts most favorable specifically, whether winners, plaintiffs. required a claim of verdict minds to establish section concerted action under coverings are to retail- Floor distributed requires Fi- Act a shared motive. Sherman through ers from distribu- manufacturers grant of nally, challenges sum- tors, Floor *7 also known as wholesalers. Armstrong to on TINS’ judgment mary “cap- covering may distributors often be claim, Armstrong’s disputing obli- contract manufacturers, carrying tive” to their TINS-Armstrong gations under particular line of one that manufacturer’s Agreement. We will address Settlement frequently product. is the case This trial, n.o.v., new directed ver- judgment its resilient Armstrong’s distributors of summary orders in that judgment dict and to captivity appears This coverings. floor sequence. lines; thus, limited a distribu- product Armstrong’s resilient may carry only tor I. Jurisdiction carpet manufacturer’s line but a different purposes For of this subject line. court mat- or ceramic tile The district exercised “Armstrong de- opinion, distributor” Anti- over the Sherman jurisdiction ter claims, “captive” 2 notes a is U.S.C. and distributor Act Trust §§ may 2), its resilient line but (Counts pendent jurisdiction Armstrong for 1 and and non-Armstrong non-resilient carry law claims: also remaining state over Arm- emphasis that (Count 3); lines. It bears tortious inter- also of contract breach ownership in- strong possess any Jersey New does with contract under ference record, On 4); this (Count Jersey New antitrust claims terest its distributors. law depends Armstrong (Count 5) typical distributor Armstrong’s and counterclaim judgment minology not- subsequent verdict and of directed 1. this trial and all motions Since until prior withstanding in effect to the amendment Rule 50 verdict occurred law, judgment providing for as a matter December employ opinion we will the traditional ter- level, regional At divi- of its resilient divisions. each Armstrong for 95% managers sion maintained its own district of its overall business. but 50% business2 During force. time sales relevant contrast, retailers, from range who By period, Robert Roth served as the New cover- to chain floor pop” outfits “mom and Arm- manager York area district for carry retailers ing to other retailers strong’s resilient division and Robert Guz- furniture, sideline, e.g., covering aas floor insky counterpart in Arm- was Roth’s stores, and hardware, paint wallpaper strong’s carpet ap- These division. men carry various generally lumberyards, contact, pear have little had horizontal covering prod- brands; they purchase floor except, example, when a distributor car- Depend- competing distributors. ucts from rying required both lines some financial specific ing upon the manufacturer counseling respective or advice line, buy may choose to product retailers managers. district within the competing from distributors level, however, At one distributor product Arm- line. manufacturer’s same significant difference between the two promotes example, intrabrand strong, for Armstrong apparent. Arm- divisions by supply- line competition for its resilient strong any number of resilient dis- sells multiple distributors within ing resilient geographic tributors within a defined terri- vig- territory. distributors any given Thus tory, competition keen which fosters compete loyalty, floor orously for retailer among as Armstrong’s own distributors part large because space displays, well as with other manufacturer’s distribu- flexibility pricing they very little division, carpet tors. on vie for sales products. their Distributors hand, grants other exclusive territorial “promotions” by offering “specials” or distributors, rights carpet to each of its items, frequently by the are financed which insulating them from thereby intrabrand addition, In some retailers manufacturers. competition. manufacturers, al- purchase directly from exclusively though deals 2. Elliot Fineman and TINS distributors. through its began Fineman Elliot his career covering industry floor sales- in 1963 Industries, Inc. World carpet man retail for New York area peri- During the 1983-1984 time relevant Benjamin company, During Berman. his Industries, Inc., od, Armstrong man- World Berman, year fourteen tenure at in which carpet floor both and resilient ufactured up position way he worked his in- covering products.3 “Resilient” is the inventory president, developed unique he vinyl man- coverings, name floor dustry 1565-7; system. control 6398-6404. form, sheeting in either tile ufactured Fineman left Berman start *8 commonly and most identified with business, consulting Internal Cost-Free Resilient consti- brand name “linoleum.” (CFIPS), Systems largely premised Profits “hard” many types tutes one of inventory system. on this control As Gail wood, coverings, including ceramic floor Farrer, principal a who followed TINS tile, coverings floor as and natural such explained, from to Fineman Berman CFIPS jargon, industry stone and marble. In profita- aimed to achieve increased CFIPS coverings distinguished floor are “hard” covering bility a floor from inside distribu- familiarly re- coverings, from “soft” floor company by reducing inventory and tor’s carpeting. ferred to maintaining an costs associated Armstrong’s inventory. corporate dual structure amount of J.A. at excessive covering explained products floor Fineman that a distrib- flowed its two 3359-60. pennies on carpet profits twin and resilient utor’s are a matter of and consisted of Armstrong carpet remaining division 5% of its resilient business has since sold its The products might or consist sales adhesive line. and has added a ceramic tile accessory products supplied are other that not by Armstrong. reducing Armstrong the cost of Because typically that distributors dollar so quite profit- employ salespersons more than maintaining inventory could distributors covering products, that of other floor Fineman testified CFIPS TINS es- able. $200,- consulting pecially targeted fee charged average them as its distributors. signing up asserts guaranteed 000 and its client’s satisfaction. TINS Armstrong distributors for critical: in J.A. 1587-90. TINS was addi- being to leading tion a manufacturer of originated In Fineman TINS resilient, Armstrong typically distributors concept, monthly magazine the form of a specialized maintain a in selling sales force covering floor videotape targeted a to re- only Armstrong products. reason, For this conducting tailers. After market studies Armstrong large distributors em- idea, support for he confirming ploy more salespersons than non-Arm- magazine August TINS launched the strong distributors, ensuring TINS access magazine 1983. J.A. at 1646. The TINS greater a through to number of retailers segments: 1) regular jour- included four Armstrong distributors. trends; industry 2) report nalist’s on Fine- expert key successfully signed up man’s of an on busi- two interview Arm- topics; 3) segment strong highlight- prospect ness Farrer’s distributors. When a third ing Armstrong might and its concern tips a successful retailer for voiced success; 4) TINS, “tag,” approve the distributor’s contacted Fineman Arm- Lancaster, strong’s personalized segment Pennsylvania which each distrib- head- quarters 1983, spoke September utor would communicate with retail cus- advantage tag Armstrong’s general lay Humphrey, tomers. The to James offering specials, manager Marketing or discounted for promotions, Sales and Division, typically explain Retailers were Floor the TINS retailer. format distributors, potential supplied by several so that and its for distribu- offering (Humphrey’s pro- those retailers additional tors. See J.A. at 7518 hand- expect reap competitive *9 promised royal- ing among utors were commissions or field” its distributors. involving upon subscriptions Humphrey Arm-

ties based and video believed addition, salespersons in equipment strong’s sell- sold.4 Fineman as- distributor’s Armstrong’s tags ing sured that their would TINS would interfere with the distributors maintaining special- generate strong preference increased sales without additional for Third, maga- overhead, yielding sales the TINS thus substantial “incre- ized forces. many products that highlight mental zine would profits.” agreement tributor and received commissions on TINS entered into an with RCA to 4. supply equipment have RCA televisions video cassette these sales. price. at a discounted Both the dis- recorders salesmen, Fourth, part of wholesaler which Armstrong’s. Arm- competed with in- equipment selling over could better utilized strong voiced concern be [Arm- plans time, for a video It had compatibility. At strong products]. the same employ “Beta- Sony that would program our fu- program feel this conflicts with maga- equipment max” whereas prove to plans ture video and would not J.A. at 8735-36. zine used a VHS format. interest. be in our best call, telephone Hum- Subsequent this to organization heard that the sell- We have following memoran- phrey disseminated ing has stated Arm- “TINS” that several District Armstrong’s to Floor Division dum already pur- strong wholesalers Managers September on 1983: system selling chased the will be your possibility is a some whole- There To customers. the best of our their might you regarding salers contact knowledge, Armstrong no Floor Division covering floor new video retail based has committed to the “TINS” wholesaler intro- program being communication system. approached; have been Some program The is duced called “TINS.” however, mer- they agreed haven’t independent being presented to wholesal- system. chandise throughout country ers for sale September memo A 7280. specific territo- covering floor retailers Regional New York objective The is to establish a net- ries. Division, Manager Carpet Robert work of retailers who will utilize various managers Guzinsky, his distributor sales monthly on a ba- programs video based A parroted Humphrey’s memo.5 much of The also allow for system sis. would Armstrong sent to mar- third memorandum presentation, some localized wholesaler keting area produce representatives must local- the Detroit which wholesaler ly- manager, from their district dated October 23, 1983, largely excerpted from Hum- require will program feel the “TINS” We phrey’s J.A. at selling time on memo.6 7591. a considerable amount read, your showing shortly carpet Guzinsky’s pertinent part: Studios and memo satisfy both in this area. feel we can our needs may possibility you is a that some of be There J.A. at 7286. regarding retail contacted a new video based Manager Csrnko wrote: being .District floorcovering program communications program We advised via Lancaster that there "TINS.” The is have been introduced called wholesalers, possibility some of our being presented independent wholesalers all, might regarding if a new not contacted throughout country sale to for floorcover- covering floor communica- video based retail objec- ing specific markets. The retailers in being "TINS.” program introduced called tion who tive is to a network retailers establish being presented indepen- program is This programs based on a will utilize video various throughout country dent wholesalers monthly system allow basis. The would also covering specific ter- sale to floor retailers presentation, for some wholesaler localized objective is to establish a net- ritories. The produce locally. must which wholesaler will various vid- retailers who utilize work of require program We feel the "TINS” will programs monthly eo on a basis. The based selling amount of time on considerable system would also allow some localized salesmen, part your which I wholesaler presentation, the wholesaler which wholesaler you agree, could be better uti- know would locally. produce must [Armstrong products]. selling lized At the program obviously will We feel the “TINS” time, program this conflicts with same we feel selling require time a considerable amount of plans prove mutual and would not our video salesmen, part which of wholesaler best interest. to be our mutual [Armstrong selling utilized could be better selling organization We have heard that the time, products]. At the same we feel Armstrong that several "TINS” has stated plans program video conflicts the future sys- already purchased the wholesalers have prove certainly to be in our would selling it to their customers. tem will be interests. combined best knowledge, no To the best of our selling organization stated "TINS” has sys- wholesaler has committed "TINS” have al- wholesalers that several ready *10 Therefore, you any queries, receive system tem. if and will be sell- purchased you ing will have this information. the best of our their customers. To it to constantly develop logical Armstrong working knowledge, to Floor Division We are no sys- "TINS” systems program you committed to the wholesaler has video such as the will 1983, explained undergo- that Stern was responded, in the fall of hamson Fineman Armstrong difficulty, with anti- threatening ing some financial Fineman re- in a dispute culminated quired only percent payment lawsuit. The a 25 down on trust January Drafted in agreement. 1712, settlement at day, that J.A. which constituted signed agreement was the settlement percent pay- half of the standard 50 down after a “trial March of Fineman ordinarily required at the of the ment time signed up three in which Fineman period” signing of the letter of intent. The balance him- Armstrong and satisfied distributors paid was to be within four six months. Armstrong not continue to self that would testified that he understood Abrahamson In marketing his of TINS. with interfere royalties that the from TINS sales received terms, general agreement the settlement first six would months cover President Dennis required Armstrong Vice $16,000 rights fee. J.A. initial distributor Armstrong’s Draeger notify district dispute at 4290. There is no that Stern objection that it no to TINS managers had marketing would not receive exclusive him a letter a list of required to send and rights territory. TINS its sales for within that no explaining its it had distributors J.A. at 4427. At that time Fineman and distributing the TINS to their objection Abrahamson also discussed CFIPS and addition, re- Fineman could magazine. his in re- Abrahamson indicated interest letter quest Armstrong send similar ceiving proposal Fineman for con- from distributors. prospective TINS sulting work. Company 3. & Stem length, later Abra- As will be detailed Wolfe, informed TINS’ John fol- hamson lawsuit Arm- At the crux of this is an training lowing TINS Stern’s sales change of strong distributor’s heart salesmen, withdrawing Stern 24,May respect magazine. On TINS heavily TINS. TINS relies for from negotiations TINS’ settlement after conspir- tortious interference and antitrust Armstrong, and sales- Fineman TINS on acy Alan claims two communications Wolfe met with Abraham- man John son, Company, Armstrong & and that intervened between Stern’s president of Stern Ken managers: three sales with Stern’s letter of intent and discontinuance Cloud, Fischer, Gray Af- and First, during John Owen. 7th program. TINS June receiving pitch, ter Fineman’s sales Abra- Arm- meeting, at which Abrahamson managers hamson and his sales conferred regional manager resil- strong’s sales agreed to TINS. distribute Abraham- present, Roth TINS was ient Robert were managers were son testified his sales minutes, approximately discussed for 10-15 Fischer, support in their for TINS: divided and Roth told Abrahamson that manager, did not favor the resilient sales would not a lot sense “mak[e] Owen, TINS, manager, carpet slightly Armstrong things” scheme of because TINS; Cloud, the ceramic new favored “overlap Armstrong program.” has an highly TINS. manager, favored J.A. Second, Armstrong execu- J.A. at 4084.7 favored Abrahamson 4286. memo dated Humphrey sent a June tive sign agreed to the letter intent. See 1984, man- all floor division J.A. at managers field agers explaining what Armstrong’s marketing should tell distributors about Fineman assessed distributor $16,000. “participation” After Abra- with TINS: rights for Stern at however, stay approached; I make sure we all wholesaler. want to tem. Some have been agreed sys- they top competitive haven't merchandise of this effort. Therefore, you any inquiries receive tem. regarding if at 7591. "TINS,” try discourage please participation your manager carpet, wholesalers and offer [sic.] local sales suggestions on time could be direct- how their Guzinsky, meeting, reportedly Robert also at important Armstrong ed towards a more [sic.] good like a told Abrahamson that TINS "sounds Additionally, please notify effort. me as sales idea” J.A. at 4048. your as the has been made to soon offer *11 Jersey Pennsylvania, plain- any New and the to offer assistance” “unable would be pendent or J.A. at 7323. tiffs asserted the federal court’s to that distributor. alleged diversity jurisdiction. Count Three withdrawal, TINS a of Stern's As result conduct constituted produce required to the capital lacked the agreement settlement breach already contract. TINS videotapes under Compl. Armstrong. TINS between and opera- forced to dissolve its ultimately was ¶ alleged Five inten- Counts Four and then threatened to sue tions. Fineman contract, Compl. tional interference with of contract and Stern for breach Stern of; ¶ Jersey 37, and a violation New on the to counterclaim basis threatened laws, respectively. Compl. antitrust registration and that TINS had violated the trial, indi- During pressed when Fineman requirements of the Connecticut disclosure had antitrust and tort claims that vidual Act, Opportunity Investment Business clearly as delineated counts not been 36-521, and 36-503 to Conn.Gen.Stat. §§ that the complaint, district court ruled Act barred TINS that the Connecticut fairly individu- complaint stated Fineman’s intent. the letter of enforcing rejected al claim tortious interference but settled their dis- TINS and Stern 8553-55. his individual antitrust claims. 9, 1984, and August on executed a pute 25, 1988, liability. May grant- the district court J.A. at 8557. release On mutual judgment in favor of partial summary ed History B. Procedural con- Armstrong, dismissing the breach of Arm- claim and all claims related to tract Fineman and September A strong Nelson & distributor Smallin. against Armstrong suit World TINS filed jury then ensued and at the lengthy trial Industries, States Dis- Inc. the United case, plaintiffs’ the district court close of Jersey, of New trict for District Court on directed verdict in- had alleging generally claim, concluding Act Sherman section to breach its contract with fluenced Stern law, co-conspirators matter that as a TINS from the TINS an effort drive one could relationship vertical another magazines the floor market video anticompetitive mo- requisite not share covering industry. In a five count com- agreement prohibited sec- tive for an under compensatory, sought plaint, plaintiffs Fine- tion 1. The district court dismissed damages as as punitive, treble well claims, ruling individual antitrust man’s interest, costs, attorneys injunc- fees appealed, permitted not which has been but tive relief. tort jury to decide Fineman’s individual alleged Armstrong had Count One claim, although punitive the court excluded 1 of the Sherman Act violated section damages on that claim. J.A. at 6828-29. persuading] and otherwise “pressur[ing], 19, 1991, April returned On independent distributors influencing] plaintiffs for the on all the remain- verdict with, agree- not and indeed to break to deal ing Specifically, it awarded $19.5 counts. with, plaintiffs, thereby cutting ments to TINS its section 2 antitrust million supply off a of distributors critical $2,275 claims and million to $17.7 Compl. al- plaintiffs.” 25. Count Two If Fineman, individually, on their million to 2 of leged a section the Sher- violation respective tortious interference claims.8 Act, asserting Armstrong pos- man jury also dam- punitive awarded power in the monopoly resilient sessed ages Subsequently, million. $200 covering market which exercised floor judg- district court ordered that when the monopolize a market defined attempt completely after all ment became final “consistpng] maga- sale of video post-trial appeals, TINS would covering in- motions zines to the floor retailers damages under to elect to recover dustry other interested entities].” [and 8; remaining or the causes of Compl. For the either antitrust tort 31-32. ITU counts, Finally, ruling challenged brought pursuant to the laws of action. in a merged claims Sherman Act claims. 8. The court the state law anti- trust with the district

183 plaintiff separately Arm- each were court dismissed addressed the district appeal, trial, discuss against and we will each turn. strong’s counterclaims at 89-108. Fineman. J.A. 1. TINS 20, 1991, court the district On June court judg- The district reasoned that judgment motion for granted ment n.o.v. on TINS’ interference tortious which tort and antitrust claims n.o.v. on the appropriate claim was because TINS had plaintiffs. in favor the jury'resolved the of prove failed the Connecticut Busi- Indus., Armstrong v. Fineman World Opportunity Act not ness Investment did Inc., (D.N.J.1991). F.Supp. 225 In the 774 bar its tort claim had and because TINS alternative, district court also condition- produced wrong- sufficient of not evidence ally a new trial because it found granted by Armstrong ful conduct nor that this weight of against that the verdict proximate conduct was the cause of its trial plaintiffs’ and that the evidence appeal, injury. On contends that prej- improper grossly summation counsel’s preserve failed to Armstrong these issues passions inflamed the of udiced and The in its oral motion directed verdict. appeal these fi- jury. plaintiffs The had pre- district court concluded that requesting essentially that we nal orders Fineman, grounds. 774 served these turn, ini- jury’s verdict. We reinstate the F.Supp. at 230. n.o.v., entry tially, judgment of then, part, which we will reverse and preserve In order to an issue for V, grant alternative of a new Part to the n.o.v., judgment moving party must trial, we will affirm. which spec timely move for directed verdict grounds for ify the that motion. FRCP III. Tortious Interference 50(a); Bonjorno v. Kaiser Aluminum & Cir.1984), (3d 802, Corp., 752 F.2d 814 section, Chem. In tortious address the denied, 908, 477 A, rt. U.S. interference claims. Part we discuss ce 3284, (1986); 91 L.Ed.2d 572 Mallick v. question whether waived Workers, B, Elec. 644 F.2d 228 Int’l Bhd. grounds In Part judgment n.o.v. Int’l, (3d Cir.1981); Billcon Orlando v. we deal with the defendant’s contention Cir.1987). Inc., 1294, 1298(3d F.2d Ab any that the TINS/Stern settlement bars Federal sent a motion accordance with arising out of these facts. Part C claims 50(a), judicial reex Rule of Civil Procedure begins our substantive discussion of the abridges the amination evidence in Part D tort claim and we examine plaintiff’s right to a Seventh Amendment statute to Connecticut determine whether explained by jury. As in Lowenstein trial plaintiffs have satisfied the element Co., F.2d Pepsi-Cola Bottling v. expectation of economic advan- reasonable (3d Cir.), denied, 429 U.S. E, cert. tage. question we reach the In Part (1976), L.Ed.2d to enter S.Ct. sufficiency the tort evidence on notwithstanding verdict F, judgment claims, in Part we address Fine- proper direct of a for a claim; the absence motion finally, in man’s individual tort simply “is to ask the court ed verdict G, punitive damages. Part we address by the already the facts tried reexamine without jury may A. and this the court not do Waiver violating the Seventh Amendment.” pose procedur- a threshold plaintiffs 50(a)’s compliance question: Armstrong properly Requiring Rule al whether for a direct- preserved its contention that TINS motion commandment “[a] specific grounds individually present suf- shall state the Fineman failed ed verdict additionally par- their that the evidence of tortious interfer- therefor” ensures ficient have an ty bearing proof court’s the burden of will ence claims such the district case before it grant judgment grounds opportunity n.o.v. on these to buttress its goes party moving and the will plaintiffs’ Seventh Amendment violated through gain advantage unfair right jury trial. Because the claims to a sur- 1294; Orlando, Lev trict conclusion that had 822 F.2d at see court’s prise. Inc., Prentice-Hall, properly preserved grounds. 868 F.2d each of these v. inson *13 Fineman, Cir.1989) (the moving F.Supp. at (3d purpose of 230. judgment not a directed verdict before for Armstrong’s true While it is that counsel is to afford the withstanding the verdict clearly more the could identified opportunity to de cure opposing party grounds by intoning for verdict directed prior proofs in to submission of fects its “insufficiency the on words of the evidence jury); case to the see also the Bradford- claim,” the tortious interference or more Whinney, F.2d Ernst Corp. v. & White elaborately ground, con- arguing that we Cir.), denied, (3d cert. 493 U.S. Armstrong’s argue clude that counsel did (1989). 107 L.Ed.2d 539 components insufficiency the factual of an in ade- of the evidence claim terms which suggest not Arm does that apprised quately the district court and strong request a directed verdict failed to plaintiffs’ the for its counsel of reasons timely; the record reflects that indeed Armstrong raised the motion. Because orally for a directed ver Armstrong moved components, plaintiffs’ was factual counsel plaintiffs’ close of case dict at both the the legal clearly on notice of the rubric under all evidence. at of of the the close Armstrong planned proceed. to which 3612; Rather TINS rests its waiv requirement, argument on the second er distinguishable is This case from Orlan- namely specify failed that do, the for verdict in which motion directed tor respect TINS’ adequately that solely upon liability issue premised was claim, motion its rested tious interference sought but a dam- judgment n.o.v. was on upon insufficiency of the evidence. partly ages Orlando, issue. 822 F.2d at 1298. Orlando, reasoning plain- Our that the Armstrong’s that The record reveals given adequacy tiff notice that the was the for a directed verdict at counsel moved damages disputed of since proof grounds on plaintiffs’ close of the case solely for directed verdict rested motion critically deficient of evi- the record was insufficiency of the evidence and that the tort claims dence of coercion interference, id., prove not im- unlawful is light could not maintained be Rather, plicated this more here. case Although argu- the oral Act. Connecticut closely follows v. Honda Motor Co. Acosta fo- ment on directed verdict motion this Ltd., (3d Cir.1983). 717 F.2d In Acosta primarily on effect the Con- cused recognized should that defense counsel claims, Arm- necticut Act and the antitrust explicit stating the have been more “I strong’s will come counsel stated grounds for its directed verdict motion. position of our aspects factual back We that the nonetheless held communica- claim. We don’t be- inducement [on] “ content, ‘specificity’ notice-giving tive sufficient evidence coercion lieve there is judged of an should function assertion J.A. at 3587- here to sustain claim.” (citation omitted). Id. at 832 context.” argument, During the course of that Moreover, plaintiff’s counsel we noted that not return to that Armstrong’s counsel did district had both “understood and the court discussing contention in the context he responded” as if to defense counsel Later, during argu- the oral tort claim. specific. more Id. The same had been ment on renewed motion directed court true in this case where district evidence, all of the verdict the close of ruled, transcript, that prior acquiring the theme that the Armstrong returned to preserved. had been issues plaintiffs not adduced evidence that had not constitute le- Armstrong’s conduct did Individually 2. Fineman activity. gitimate J.A. at 9103. business tor his individual Although respect issue was raised connec- With claim, claim, contends applied it also interference Fineman tion antitrust tious with the preserve failed concerning the tort claims. also argument in its insufficiency the evidence clearly supports The thus the dis- issue of record grounds judgment resolution n.o.v. on this claim The for directed verdict. motion unique factual adequately preserved. were this claim rests here the evolution circumstances during tort claim

Fineman’s individual B. TINS-Stern Settlement Armstrong responds that Fineman trial. reaching Before the merits of the tortious inter- his individual claim for posed claim, tortious interference we must also first time after the district ference for the briefly address contention individual antitrust dismissed his court plaintiffs’ that the tort claims are barred *14 claims, followed the close which the executed in TINS-Stern release Armstrong’s initial case and plaintiffs’ fall of 1984. After Fineman threatened to sup- verdict. timely motion for directed $4,000 unpaid sue Stern for the additional Armstrong port position, contends of this intent, deposit, Stern voided the letter of complaint pretrial and the that both the report threatened to TINS to the Connecti only contain an individual anti- statement Banking failing cut Commissioner of for to and that Fineman retooled his trust claim register Act, under the Connecticut interfer- individual claim to aver tortious threatened to counterclaim for the return after the district court dismissed his ence $4,000 4328-30; deposit. of J.A. at Stern’s claim. Because the in- individual antitrust ultimately 8553-55. TINS and Stern exe Arm- tort claim surfaced after dividual arising cuted a mutual release of all claims motion, strong’s initial directed verdict intent, the letter out of which TINS Armstrong contends that it could not have good received “and other and valu $1.00 objections that time. waived its at 8556-58; able consideration.” J.A. 8557. Although Fineman’s individual tort claim This settlement released Stern and its “as may inartfully pleaded,9 by April have been Armstrong. signs” without mention of trial, 1, 1991, after several months suggests par- Armstrong that where two had ruled that it was a viable district court a ties to a contract enter into settlement claim, Armstrong, during its re- prompting agreement mutually discharging them motion for directed verdict at the newed contract, any liability under the one evidence, raise “two main close of all the parties may those not then seek recov- (1) party grounds”: Fineman was not a ery against party a third for tortious inter- contract, (2) and New Jer- the Stern-TINS Armstrong ference with that contract. has sey provide does not for a tortious law Jersey provided any New caselaw by non-party. claim a J.A. at interference we conclude that support position Given the manner which 9057-58.10 Jersey Supreme Court would not New trial, developed claim we cannot fault bar this action. having failed to move for Jersey Supreme New Court has evi- upon this claim until the directed verdict preference permit injured the evidence and hold that these denced its close of falling pretrial Paragraph Complaint, a In addition the statement includes in 28 of the under legal (the plaintiffs’ issues the fol- statement of “Count section one anti- section entitled I” lowing: claim) Fineman is entitled to an “Plaintiff provides: trust earnings profits from his con- award of lost or conduct], Armstrong's plaintiff a result [as sulting business.” J.A. at 780. The district reputation management as a con- Fineman's sultant, Complaint pretrial court ruled both leading manage- in fact one of the adequately Fineman’s indi- statement averred covering ment consultants in the floor indus- vidual tortious interference claim. at 6827. try, severely damaged. He was thus elim- assisting distribu- inated as a credible force prefaced this statement counsel levels, inventory per- to reduce their thus tors that he had the issues with an assertion mitting "nothing really to sell to its distributors add not in our brief.” A that’s actually inventory they than needed. It more sheet in the district court search of the docket extremely damaging management con- was not filed with reveals that this document insolvency, given appear sultant to have suffered an office and therefore does not the Clerk’s profession. we have before us the nature of such a Confidence record. For that reason grounds person two is lost if it is known that the the oral statement of the in such under. directed verdict. consultant’s own business went plaintiffs are not one We conclude to settle with opportunity plaintiff settlement from ability by the TINS-Stern jeopardizing its barred without tortfeasor claims recovery from an- interference bringing their tortious nonduplieative seek Peck, 28 N.J. Armstrong. In Breen v. against tortfeasor. other (1958),involving tortious 146 A.2d brokerage agreement, Claims Under with Tortious Interference C. interference ruled that Supreme Court Jersey Jersey New New Law recovery against seek could plaintiff to the substance We turn now settling after joint tortfeasor one claims, which are interference the tortious En- rejected the It joint tortfeasor. other Jersey Under New by New law. governed Rule, settlement under which glish Release law, a claim of Jersey the five elements of subsequent precludes one tortfeasor prospective interference with tortious tortfeasors, joint any other recovery from (1) plaintiff’s relationship are: business shortchanges rule reasoning that that of economic benefit expectation reasonable overcharges person who claimant (2) the defendant’s knowl advantage, *15 Adopting a at Id., A.2d 146 settles. (3) defendant’s expectancy, edge of that encouraging fair settle- attuned to view with that wrongful, intentional interference a ruled that ments, in Breen the court (4) of interfer in the absence expectancy, non-settling tortfeasors could sue plaintiff ence, probability that the reasonable Id., obtained. full satisfaction until anticipat received the plaintiff would have The rationale of 672-73. A.2d at 146 (5) benefit, damages re ed economic pursue all “to plaintiff a entitles Breen interference. sulting the defendant’s from to him independently liable are those who Sharp v. Elec. Printing Mart-Morristown is full satisfaction until one for his harm 31, (N.J. 739, 563 A.2d 37 Corp., 116 N.J. Turner, 159 v. McFadden obtained.” (2d) 1989); of Torts Restatement see 244, (1978). 360, 246 A.2d N.J.Super. 388 766B. § received full that TINS is no claim There however, suggest, Armstrong does release with Stern. from the satisfaction a competitive business context a against threatened suit Whereas of tortious inter plaintiff asserting a claim deposit $4,000 (the half of Stern’s Stern heightened evidentia must meet ference deferred) and Stern threat had been required proof $4,000 ry requirement akin to for the it had ened to counterclaim $4,000 claim. Matsushita for an antitrust See much more than sought paid, TINS Corp., damages for v. Zenith Radio consequential Elec. Indus. Co. as profits in lost 1348, 574, 587-88, al 1356- as an 106 S.Ct. of its business 475 U.S. the destruction Armstrong’s (1986); interference. 57, Edward J. Swee 89 L.Ed.2d 538 leged result Texaco, Inc., IMAF Sons, reliance 637 F.2d Thus Inc. v. ney & 66892, Co., denied, 1991 WL Penney (3d Cir.1980), 451 U.S. S.p.A. v. J.C. cert. (S.D.N.Y. Apr. (1981). LEXIS 5361 1981, Dist. 911, 1991 U.S. L.Ed.2d 300 101 S.Ct. theory of a bar is 24, 1991) support of arena, as consis antitrust “conduct damages the identical misplaced. There as with permissible competition tent with against both the breach sought had been alone, not, standing illegal conspiracy does tortfeasor, and the court ing party and conspira support an inference of antitrust own terms the set by its determined that 588, Matsushita, at 106 S.Ct. cy.” 475 U.S. that IMAF was provided expressly tlement holding in (explaining the Monsan at 1356 though it had compensated even fully Corp., 465 U.S. Spray-Rite v. Serv. Co. payment. received 1470-71, 1464, 752, 764, 104 S.Ct. (1984)). a defendant’s L.Ed.2d 775 Where policy in fa- Jersey’s strong Given New activity may stem from allegedly illegal injured party to seek permitting an vor of anticompetitive ob tortfeasor, procompetitive either we de- recovery full each determine must made to jectives, inquiry be contrary rule from a dif- to invoke a cline inference can be permissible 39 whether a Beaty, v. jurisdiction. See ferent Swift See, plaintiff. e.g., (1954). drawn favor of Tenn.App. 282 S.W.2d presented.” Printing at context of case Matsushita, at 475 U.S. Mart, 563 A.2d at 40. This standard also to set (a twenty-year conspiracy 1357-58 gauge includes directions to the defen- in- logically not be prices could predatory against “the dant’s conduct rules could losses sustained because the ferred formulated, Jersey’s As New Monsanto, game.” Id. recouped); have been never wrongful adequately element takes (an conduct illegal 104 S.Ct. at U.S. procompetitive into consideration conduct. competitor could conspiracy to eliminate record). inferred on that permissibly reject Armstrong’s assertion that “it We an- that neither federal Armstrong asserts illogical apply differing legal would be Jersey laws were in- tort titrust nor New permissible rules on inferences for anti thus, competitive activity; to stifle tended where, here, the trust and tort claims pro- evidentiary standard will heightened challenged as very same conduct is both liability to defendants protection from vide an antitrust viola tortious interference and legiti- engaged pursuit simply who Although applicable to a tion.” often sin competition. marketplace mate and antitrust gle dispute, tort causes require widely divergent proofs. action cases, Arm- Analogizing to antitrust Moreover, these causes of action vindicate requirement strong alleges that “ policies; wholly first widely differing ‘malice’, invoking ‘wrongful’ conduct plaintiff-competitor and the personal to the doing intentional is defined as the which requires plaintiff to demon second justification or ex- wrongful act ‘without ” competition large harm to strate interjects heightened standard cuse’ *16 Corp. injury. See Brunswick v. antitrust under interference claim into a tortious Bowl-O-Mat, Inc., 429 Pueblo U.S. Brief at 21 Jersey Appellee’s law. New 690, 696, 50 L.Ed.2d 701 Mart, omitted). (citations Printing See (1977). pur divergent proofs and These ques- (identifying pivotal the A.2d at 40 any arguable dif readily account for poses the defendant’s conduct tion as whether proof. ferences in their standards of game”). the by the rules of “sanctioned any Jersey New Armstrong does not cite to Expectation of Eco- D. Reasonable TINS’ heightened directly supporting its caselaw Advantage nomic however, proof, and we have standard of that an- Assuming, arguendo, governs found none. the Although Jersey law New standard, requires claim, such a titrust law the Connecticut tortious interference cf. Act, Image v. Technical Eastman Kodak Co. Opportunity Investment Business —Inc., U.S.-,-, Services, S.Ct. registration and disclosure requires which (“Matsu- (1992) 2072, 2083, ventures, L.Ed.2d 265 certain kinds of business for only nonmoving the demands that shita could establish upon whether TINS bears reasonable order to party’s inferences be of tortious interference: the first element was not jury, requirement that reach the advan- expectation of economic reasonable articulated, invented, merely agreement but arising TINS’ with tage from decision”), persuaded that we are not Because neither Stern. Connecticut-based Jersey in- apply a New tortious ruling should of the district party challenges the Jersey claim. Since the New Jersey terference look to that New courts would court action in a examining this cause of courts the contract law of the situs of the spe- determination, have not articulated business context we will exam- making that to do so. proof, we hesitate cial burden Act to determine ine the Connecticut agreement whether the between Moreover, Jersey’s do not find New ex- a reasonable could have created Stern for tortious interference cause of action advantage. pectation business conduct unduly procompetitive hostile the Connecti- court held that Indeed, admittedly The district the any event. TINS and that because unjusti- applied Act “wrongful, cut “amorphus” element registered Connecticut’s not with “and TINS had conduct,” flexible standard is a fied other ef- Banking nor made Commissioner actions a defendant’s must focus on Act, comply provide specified the the TINS- sioner and disclosure of with forts to prospective “purchasers-in- as a of intent void matter information to letter Stern Therefore it would have public policy. opportunity” A is de- vestors.” “business by TINS and could not been unenforceable fined as: inference claim for tortious support a lease, the or or offer sale or ... sale for against a third contract prospective equipment, sup- any products, lease of plaintiffs claim that district

party. The plies or are or services which sold of- applied when it the Connecticut court erred purchaser-investor sale for fered matter, defeat, legal TINS’ as a Act to purpose enabling pur- benefit expectation economic reasonable business, chaser-investor start letter of intent.11 in the Stern-TINS represents in which the seller ... [C] only raises two discrete appeal TINS guarantees, condi- seller either application respect to the arguments with tionally unconditionally, pur- or that the therefore, Act; we will consider will derive chaser-investor income issues. those two opportunity the business which exceeds price paid opportuni- for the business Opportu- 1. The Connecticut Business payment by ty; ... or [D] nity Investment Act purchaser-investor a fee sum of or Act, effective in The Connecticut money pursuant which to the terms of misrepresentations to prevent was enacted the contract exceeds one hundred dollars oppor- in business practices and fraudulent seller, provide will seller Woolf, tunity sales. Brian J. investment program marketing program sales Opportunity In- Business Connecticut purchaser-investor which will enable the Regula- Act: An Its vestment Overview of op- to derive income from business tory Requirements and Its Interface paid portunity price exceeds the which Rule En- Trade Commission’s Federal “Busi- opportunity, business ... Requirements Pro- “Disclosure titled opportunity” ness does include the Franchising Concerning hibitions on-going sale of an business where the *17 Ventures”, 54 Opportunity Business owner of that business sells and intends (hereinafter (1980) Bar J. 415 “Over- Conn. opportuni- sell that to one business statute, view”). enacting In the the Con- ty; profit nor the does it include not for sought legislature regulate necticut equipment, of sale sales demonstration may ped- opportunities” that “business supplies, price materials or for a total “high pressure salesmen who flash by dled any five hundred dollars or less to one gone and are in out of motel rooms person. he’s investor knows before an been 36-504(6) (emphasis add- Conn.Gen.Stat. § fleeced,” (quoting at id. Continen- ed). (June No. 10 1 and 2 tal Rev. Franchises register A fails 1979)),by seller who under the requiring “sellers” “busi- selling op- regis- prohibited Act is from business opportunities” ness Connecticut Banking portunities ter the Connecticut Commis- within Connecticut.12 appeal person sale plaintiffs also assert on that the No offer for shall connection with the or The opportunity: (1) resolving of a the issue the sale business district court erred opportunity sell or offer for sale a business application of the Connecticut Act because of this state or from this state unless it has first involving Armstrong’s the error doctrine invited registered been with the Commissioner and proposed We find be- instructions. that by in ac- declared effective cordance the Commissioner consistently Armstrong had contended cause 36-505; (2) provisions the of § any Act Connecticut barred claim for opportunity represent that the business will interference, legal issue was consis- tortious provide earning potential any or income tently preserved. Thus decline to address data kind unless the seller has documented error in this instance. In the invited doctrine earnings of income or substantiate the claims case, any Act is because the Connecticut issue pro- potential and discloses this data to the trial, likely during a new we will ad- to arise spective purchaser-investor at the time such dress it now. made; (5) any representations make are ... advertising pro- specifically provides representation or Act that: claim The protec- holding voidable contracts under the Act in prospective Act also affords relief for retrospective avenues of TINS-Stern letter of intent consti- tion opportu- against of a a contract void as public business tuted purchaser-investor prior time example, specified policy at a enshrined in the Act. nity. For Connecticut opportunity, the acknowledged sale of a business The district court to the specific information gives purchaser op- must disclose Act an seller Connecticut financial including a purchaser-investor tion to void the contract with a seller who 36-506. Conn.Gen.Stat. statement. comply require- failed to with the Act’s § seller requires Act Fineman, addition the F.Supp. ments. at 241. Ac- representations potential any court, document cording to the district “the Connecti- Woolf, Overview, supra, at 427. profits. specifically Act treats a cut contract voided of relief afforded an Retrospective avenues option buyer as a void con- civ- purchaser-investor include both injured by eliminating all claims there- tract based remedies. Id. at 429-30. il and criminal that, lacking Id. Thus it ruled an on.” purchaser-investor Specifically, injured expectation economic as a mat- enforceable damages including recovery of may sue for law, prove requisite ter of TINS did not may bring an action attorneys’ fees or expectation reasonable of business advan- or trust account which against bond tage because Stern voided the letter of registration for certain prerequisite for intent. 36-517(a), (b), sellers. Conn.Gen.Stat. § law, Jersey apply New which we (d). interference, clearly pro- claim tortious the Act If the seller has violated may vides that voidable contracts still af- disclose, perform, byor mak- failing to ford a basis for a tort action when the expressly ing misrepresentations, the Act perfor- defendant interferes with their purchaser-investor’s makes voidable at the Perl, mance. Harris v. N.J. any entered into a seller: option contract (1964). rule, A.2d Given this opportunity seller ... fails If a business against TINS’ tortious interference claim in the man- give proper disclosures simply Armstrong is not defeated because required by 36-506 ... then within ner § the letter of Stern withdrew voided contract, upon date of the year one clearly intent. The facts of this case dem- opportu- written notice to such business rule; onstrate the wisdom of this otherwise seller, may nity purchaser-investor party easily a third could insulate itself and shall be entitled to void the contract liability for its tortious acts. opportunity from such receive business implicitly The Connecticut Act distin- op- paid seller all sums to such business *18 guishes between voidable and void con- portunity seller. It eliminates all claims tracts. sell- 36-517(a) (emphasis add- Conn.Gen.Stat. § er, rather than “all claims” as the district ed). court inferred: 2. The Distinction Void-Voidable in person engaged No who has made or performance any contract in viola- that the

TINS contends Connecticut any chapter or voidable, provision tion of of this operates only to make at the Act any regulation issued adopted or order or option, a contract in purchaser-investor’s chapter, acquired under this or has requirements. who violation of the Act’s TINS right improperly any purported under such contract argues that the district court knowledge facts reason of negated the distinction between void and with material, necessary made, any presen- oral sales state a material fact in order to motional or tation, light solicitation or discussion between the make the statements made, purchaser-investor, they prospective circumstances under which are seller and a act, (C) misleading, engage any with the not or which is inconsistent information (6) operates chapter; practice required or course of business which to be disclosed this device, (A) directly indirectly any operate employ would as a fraud or deceit or or any person. defraud, (B) any or artifice to make scheme § statement of material fact or omit to Conn.Gen.Stat. 36-510. untrue reasonably expected prove economic making performance or its which benefit.13 violation, any cause of action may base contract. on the Sufficiency of the Evidence of Tortious E. 36-517(h). While this Conn.Gen.Stat. § Interference precluded TINS from might have provision granted judgment The district court Stern, against of intent letter enforcing the notwithstanding the on TINS’ tor verdict precluded Stern from it would have claim, reasoning interference that the tious against of intent enforcing the letter wrong evidence of record lacked sufficient this Supporting con- so wished. had Stern by Armstrong causation. ful conduct is section Act of the Connecticut struction plaintiffs’ less than evidence is While 517(i), provision declar- is sole which 36— V.B., see overwhelming, Part we infra ing a void: contract plaintiffs produced find that have do condition, provision stipulation or Any quantum minimum neces evidence acquiring any any busi- binding person judgment sary withstand motion for compliance to waive opportunity ness n.o.v. chapter any any provision of this apply plenary scope of We adopted or issued regulation or order doing, judgment to a n.o.v. In so review chapter void. under this is especially keep vigilant must fore we not void incipient If contract was but question whether there is suffi most option, then merely at Stern’s voidable ver cient evidence of record sustain the impossible, a matter would not be Acosta, jury. 717 F.2d at dict of the 841- law, could have reason- prove that TINS Reviewing light the record most carry out the con- ably expected Stern non-moving party, judg favorable Although there was evidence tract. may not stand “unless the rec ment n.o.v. to cancel independent reasons had Stern ‘critically is deficient of that minimum ord agreement, presented evidence jury quantum of evidence from which the ” disbelieve those jury from which could Link v. might reasonably afford relief.’ conclude instead that Stern’s reasons and Am., Inc., N. Mercedes-Benz of 788 F.2d program resulted of the TINS cancellation Cir.1986) (3d (citations omitted); power pressure. Stern’s see also Kinnel v. Mid-Atlantic Mausole liability legal contract without to avoid the ums, Inc., (3d Cir.1988). 850 F.2d ex- to TINS’ economic would be irrelevant passing judgment refrain from We must if, might have con- pectations as the issues; credibility our task to examine cluded, independent inten- any lacked Stern dispassionately any the record evidence agreement backing of its tion of out jury may from which the have rendered TINS. verdict. scope Act It is nothing Connecticut would axiomatic review As requires precluded enforcing the draw all reasonable infer- Stern from TINS, non-moving party, and TINS ences in favor of the against letter intent evidence, plaintiffs. plaintiffs if proffered be- here the Because the has sufficient *19 case, Stern voided the offer little direct evidence this we by jury, lieved Armstrong’s upon tor- of are called evaluate the reasonable- contract as result interference, may may ness of inferences that be drawn from Act tious Connecticut Adding the element of circumstantial evidence. to this al- applied to defeat not task, ready complex plaintiffs expectation of business seek TINS’ reasonable strengthen largely Act circumstantial the Connecticut their advantage. Because theory a matter of law of with a includes Arm- deprive not TINS as case did strong’s conspiracy in a with Arm- expectations gain, economic the dis- counsel all of strong cover-up alleged holding that TINS failed and Stern their trict court erred contention, application that the Act of the Connecticut Act address TINS’ second 13. Because apply recovery, all. preclude we not does not at does TINS’ need undercapitalization. result, from plaintiffs seek not As a wrongdoing.14 Armstrong's credibility of discredit the Armstrong’s department credit in Lancas- theory defense’s of and the witnesses ter had listed Stern as a “risk” account case, actually to their case but substantiate 1984, through from March November of credibility Arm decimating the of by 7519-57, placed J.A. at had a lien on situation, light of this strong’s counsel. inventory 1983, Stern’s November of obligation our to ascertain we realize 7557; 7563-68, requested J.A. at and of way plaintiffs step of the whether each personal guarantee Abrahamson a on all “affirmative” and have offered sufficient materials ordered from March of 1984 on- judgment evidence” to defeat “concrete undisputed ward. J.A. at 7559. It is Liberty Lobby, n.o.v. Anderson v. See give personal Abrahamson did not this 242, 256, 2505, Inc., 477 106 S.Ct. U.S. guarantee until sometime 2514, (1986). 91 L.Ed.2d “[Discredited Against 24, 1984, testimony backdrop, May not considered a sufficient ba this on contrary conclusion.” drawing sis for approached Fineman Abrahamson to dis- Corp. Unit Bose v. Consumers Union magazine suggested tribute the TINS of 485, 512, States, Inc., 466 U.S. S.Ct. ed significant that Stern could make additional (1984); 80 L.Ed.2d 502 see also profit prom- from the venture. Fineman N.A., Bank, Pennsylvania Tose v. First $29,000 royalties ised Stern of the first denied, (3d Cir.), F.2d cert. year15 profit gener- additional sales 390, L.Ed.2d 208 U.S. by tag ated advertisements about 10 (1981). percent to 15 of Stern’s million annual $11 trial, portrayed Stern as a fi- At TINS at 2517. Fineman sales. J.A. testified company that was nancially vulnerable Abrahamson acted enthused about highly dependent upon Armstrong, who magazine possi- and interested in the percent its resil- supplied Stern with 100 of bility hiring perform of CFIPS to consult- inventory, products and whose contrib- ient ing negotiations, work as well. After percent uted 90 of Stern’s total revenue. $16,- paid quarter Abrahamson one of the (60- see at 3022 J.A. at 4359-60. But fee 000 distributor established of resilient business was com- Stern’s 70% signed the of intent. letter Armstrong products; prised of 80-85% Following meeting, this TINS’ Director from Arm- total business derived Stern’s Relations, Arena, Carolann Distributor strong). undisputed It is that Stern had step furnished Stern with a “critical list” undergone growth preceding its substantial take suffering outlining and was actions that Stern needed to involvement with TINS attacks, evidence, weight Among plaintiffs’ the record evidence other trial coun- $29,000. rosy longer projection counsel before this court— casts doubt this sel—no sought alleged example, had to attribute inconsistencies For charter distributors who depositions signed agreement inconsistencies in defense witnesses’ re- on before settlement coaching; testimony royalties per videotape to counsel’s $8 and trial ceived ever, sold. How- interrupt the court to royalty $5 note that he caused had been reduced prior progression of the trial offered to Stern. J.A. at 2513. time TINS was by alerting analysts securities summation Stern Fineman also testified that he estimated "probability pendency and the of this lawsuit subscriptions would sell 200 and Abrahamson plaintiffs’ $29,- verdict” because a multimillion dollar optimistically calculated 300. The more lawyers however, had im- he believed and its promised royalties, appears to 000 in properly information. (12 months) failed to disclose this ($8/videotape) up be rounded $28,800. = (300 subscribers) J.A. at 2515. Fineman was not able to account for this dis- figure comports with Abrahamson’s tes- 15. This Moreover, crepancy. Fineman conceded that expected recoup timony that he cost averaged $16,000 salesmen had each TINS distributors’ fee within six months. the distributor *20 $29,000 subscriptions prior to the solicitation of Although promised J.A. at 4290. Abrahamson, was to Thus, given Stern. sales force of cloudy Stern’s as to how the record potential subscriptions more reliable estimate of will de- Fineman made the calculation. As might length rather than Fineman’s have been 143 tailed some in Part V.B. when we deal 2517, resulting royalties of grant J.A. at in annual the district of a new trial for see with court’s $8,580 ($5) (12 months) (143 subscribers). against was the reason that the verdict “launch,” group tag filmed and to program Stern returned during the prior to and blitz distribu- week sales Connecticut. to six the four retail customers. to their tors’ salesmen alleged conspiracy A crucial event some of those fulfilled Although Stern Armstrong place and between Stern took equip- example by ordering video steps, for 7, 1984, just days two later on June when May plaintiffs RCA on ment from Armstrong dis- met with his Abrahamson on oth- through follow failed to alleged it division, managers for trict the resilient had not Abrahamson They note that ers. Roth, division, carpet Robert and Robert production studio to a local arranged for Guzinsky, ways in to in- to discuss which monthly tag nor had Stern’s film Stern’s profitability. During crease Stern’s that present to appointments made sales force meeting, mentioned that Abrahamson prior to sales to their retailers TINS up signed distribute the TINS Stern had to Arena, concerned greatly This training. magazine. Guzinsky, at who J.A. 4300. had no other distributor testified that who previous de- had written a memorandum consequently and steps, disregarded these TINS, scribing asked is it?” at “What J.A. oc- on several telephoned she Abrahamson the TINS 4055. Abrahamson described May and June the end casions between concept. Guzinsky remarked that J.A. steps.” “critical discuss these 20th to idea,” good expressed like a and “sound[ed] Armstrong that countered at 8594-8601. obtaining equipment interest in video from in- complied TINS’ written Stern had 4048; price. at J.A. RCA the discounted at 1) planned salesmen structions: Stern in the 4302. Roth’s comment is reflected retailers on with their appointments make following exchange: launch, prior Saturday, June speci- Alan, step list 2) Q: say the critical him I you and because Did don’t arrangements production studio fied that think makes of sense in the a lot launch, during the Abra- made things, given were to be Armstrong scheme of responsibili- not derelict his hamson was pro- fact do our own video that we by Friday, June 22. ties to TINS gram you your help that can increase thing? profitability, type that 5, 1984, Abrahamson and his On June Fischer, managers, Owen and three sales I probably That’s what said be- [Roth]: Paramus, Cloud, to TINS’ New traveled program. overlap cause have an shooting of headquarters for the Jersey explained at then J.A. 4085. Abrahamson tag, which was to be TINS their first filled a TINS void tape placed the end of the demonstration at parties meeting agree program. All potential salesmen would show that Stern’s that the lasted no more discussion TINS during the launch. sales retail subscribers ten than to fifteen minutes Abraham- scripted people read tag, the On their Stern any son did recall threat from Roth had been teleprompter lines from 4301; participation. J.A. about Stern’s they portrayed provided by in which TINS argues that Roth’s comment TINS distributor TINS Stern as “exclusive” agreement violated the settlement between 7271-72. territory. See J.A. their supports TINS a rea- Ferrar, Fineman, Arena, pres- vice and Gail Armstrong exer- sonable inference that TINS, the Stern testified that ident of all pressure upon improper cised influence and 1984 edition of group shown the June agreement Stern withdraw from its during magazine that visit and the TINS TINS. it. J.A. at they positively reacted suggested TINS that a scheduled also 4296; 8677; 8593; To the con- 3512-14. Roth golf date between Abrahamson witnesses Abrahamson trary, Armstrong opportunity for provided another Roth they viewed a and Fischer testified following discourage Abrahamson tape deny having demonstration but through calen- maga- with TINS. Abrahamson’s seen an actual edition of the play 4296; planned that he had The dar indicates zine at that time. following day al- golf with Roth on the trip uneventful and the was otherwise *21 tape,” “demo denied also shown TINS and Roth though Abrahamson both 4298; pleased. at 4050. the sales force was J.A. at golf. J.A. which playing evening, 4652. That Wolfe showed some Humphrey, James June On tags examples of distributor to Abraham- manager of sales and Armstrong’s general managers. son and the J.A. at 4308. division, floor issued the marketing for the dis- following memorandum following day, Thursday, on June “confi- was marked managers, which trict 21st, designated day most of the for Wolfe dential:” training the sales force to sell retailers on position in a to evaluate are not [W]e pitch program. the TINS This included program; how- TINS effectiveness teaching scripted re- Stern’s sales force ever, that since all we feel potential objections sponses to overcome pro- in the are not involved wholesalers concerns of solicited retailers. Wolfe improper Arm- be gram, would [for] Thursday “typical, characterized as a system. strong participate day.” by strong J.A. at 2278. Even Abra- Therefore, request any if wholesalers account, the hamson’s Stern sales force on a lo- Armstrong’s participation, either 4309; “very positive.” at seemed J.A. see basis, you should a national cal level or Following at 4653-54. the ses- also J.A. to offer them that we are unable inform sion, p.m., played at 6:00 Wolfe the June make sure any assistance. You should magazine 1984 edition of the TINS are not in- your representatives that showing, sales force. After the Stern’s presentations on this any sales volved manager warned Stern’s resilient Fischer provid- any program other system or anticipate questions that he could Wolfe Armstrong. ed quality day concerning the next of the this memo- posits 7323. TINS that at J.A. 2366; magazine. J.A. at 5011-12. the terms of the TINS- randum violated operat- evening, per That TINS’ standard agreement and sent Armstrong settlement and man- ing procedure, Stern’s sales force negative message to distribu- agers arranged had to meet at a restaurant regarding tors TINS. for dinner and then to retire to a motel sales training of the Stern The TINS roleplaying the next practice order to afternoon, began Wednesday June force day’s testified that session. Abrahamson continued, scheduled, until 1984 and group joined he at the restaurant but Friday, 22. Prior to commencement June that departed being after asked to leave so session, represen- Wednesday TINS’ candidly could discuss the sales force tative, Wolfe, requested that Abra- John 4311; at 5012.16 TINS. J.A. commission, the sales hamson add to morning training Friday On sales “spiff,” planned that TINS to offer Stern’s resumed, although Wolfe testified sign up incentive to more sales force as an management longer no demonstrated Stern at five subscribers. J.A. 4649. Abra- than point. J.A. at 2279. involvement at proposal con- initially declined a hamson The sales force raised concerns about spiff, toward a which Wolfe $50 tribute $20 quality magazine, but Wolfe of the TINS unusual, 2273-75, J.A. at but testified was sort of characterized these as the usual enthusiasm, force’s Abra- sensing his sales than jitters, “maybe apprehension more pay softened and offered to $15 hamson normal, earth-shattering.” nothing but agreed. spiff of a to which Wolfe out $50 responded to each Wolfe 2355-58; According J.A. 2280-81. J.A. at script; with the TINS Wolfe, him concern accordance explained to Abrahamson appeared to satisfied and receiving support from Arm- the sales force was not Stern salesman, regain enthusiasm. strong. at 2277. The sales force was their One J.A. story ployee, suggests testified that he did not see that "this restaurant McGuire 16. time, any simply to rein- Abrahamson at the restaurant at concocted Abrahamson both 5362, although opposed there is evidence force his claim that the sales force responsi- layout rooms of the restaurant in several small program, and to distance himself from inconsistency. bility." Appellants’ Brief at A Stern em- could account for this *22 following day, telephoned The Parizeau, opined that TINS had Fineman even Phil his him Abrahamson at home and entreated J.A. at 2282-88. value.” “tremendous tried to to reconsider his decision and even script the TINS did item outside One Abrahamson with free servic- entice CFIPS however, Friday morning, when that arise to the deal. re- es sweeten Abrahamson non-negotiable, demanded Abrahamson and Fineman testified that mained adamant money guarantee back unconditional during indicated their conver- Abrahamson any could offer to unsatis- TINS that Stern specials that certain not be sation would his Wolfe and assis- retail customer. fied by Armstrong. to Stern made available explained they that Paul Donofrio tant 1908; J.A. at grant request that not authorized were Viewing light this evidence most seminar, and, Wolfe to resume anxious plaintiffs, conclude favorable J.A. at that moment. at dodged the issue quan- that minimum produced that TINS later, However, during the train- 5016-18. required sustain the tum evidence managers were not ing seminar when pro- jury’s verdict. From evidence represented to sales present, Wolfe trial, jury at could draw an infer- duced problem had anyone if with force that disapproved that of its dis- ence TINS, call Wolfe or Donofrio and he could engaging selling the TINS tributors personally address those either one would magazine years because it was several be- customer’s guarantee that concerns and developing “overlap” program an hind it took.” J.A. at satisfaction —“whatever competition did not relish future for and 2287; promised the Wolfe sales 2381-82. jury also have video network. The could “condi- guaranteed” and force “satisfaction led fragility inferred that financial Stern’s 2379-83, back,” at but he money tional J.A. perceive a in Roth’s Abrahamson to threat promise made no he such admitted that “overlap” pro- as an remarks about TINS directly. J.A. at 2385-86. gram dependence and Abrahamson that Stern’s financial particularly made Stern sus- afternoon, after the sales Late in the ceptible jury may have coercion. management, met with Stern’s force had inferred enthusiasm for that Abrahamson’s met Stern's man- Donofrio with Wolfe and meeting after the June 7th cooled agement the last time. Abrahamson Roth, as evidenced with Abrahamson’s Wolfe, complete surprise, his informed production procure failure to a local studio “dead in the water” and that TINS was ap- failure to make sales force’s withdrawing program. from the Stern pointments retail in ad- customers 2293; Initially, at Abrahamson J.A. training vance of their seminar. Given 1) a money reasons: lack of provided two inferences, jury have may these also 2) his sales force’s guarantee back evi- disbelieved voluminous program. dissatisfaction chilled dence Stern’s enthusiasm was responded to each con- 4327. As Wolfe viewing the June of TINS on after edition cern, voiced additional rea- Abrahamson Thursday evening and instead credited the explained example, Abrahamson sons. For plaintiffs’ testimony manage- that Stern disappointed had force been the sales enjoyed had edition ment viewed and magazine; of the TINS quality in the Thus, magazine of the TINS on June 5th. one needed to evalu- responded Wolfe that Abra- could disbelieved effect medi- ate the video cumulative put fol- hamson the matter a vote and consensus, To Abrahamson’s concern um. address choosing lowed the rather to up much man- program simply trumped that the demanded too infer that Abrahamson time, responded attempted to dis- agerial that would a number excuses Wolfe responsibility tance himself from run. J.A. efficiency long increase decision. with a 2297-99. Abrahamson continued despaired of

host of until Wolfe reasons F. Fineman’s Individual Tort Claim winning approximately him over. After hours, meeting two ended Wolfe We must next whether address claim Jersey. may Fineman maintain individual and Donofrio returned New *23 theory “Prospective economic relation” is broad- interference under for tortious alleged of ly destruction New Jersey defined under law: that beyond repair Fineman’s damaged expression, prospective The contractual industry con- covering floor reputation as a relation, is not used in in a this Section judg- granted court The district sultant. strict, technical neces- sense. It is not claim, first, reasoning on this ment n.o.v. sary prospective that the ex- relation be derivatively from the same that it suffered formal, pected binding to reduced to a tor- insufficiency of the evidence as TINS’ may prospective contract. It include alternatively, claim and interference tious quasi-contractual restitutionary or other prove had failed “either that Fineman to conferring rights voluntary or even inference, permissible directly or recognition of commercial benefits of a injure to Armstrong specifically intended obligation. moral capacity when it Fineman in his individual allegedly interfered the Stern/TINS Fineman, F.Supp. at relationship.” 774 pros- Included are interferences with the obtaining employ- of pect employment or Assuming purposes for of this discussion ees, opportunity selling buying claims, produced, has as he Fineman services, any or chattels or oth- land upon to find that sufficient evidence which leading potentially profit- relations er to specifically to drive intended contracts. able business, consulting of the see Fineman out Mart, (quoting Printing A.2d at 39 (Second) of com- Restatement Torts § 766B, (Second) Restatement Torts § a (requiring specific injure intent to pment c). Arguably, pro- comment the relevant Mari, third-party plaintiff); Printing spective economic relation would be Stern’s (noting similarity substantial A.2d at However, of intent with Fine- letter TINS. Restatement’s and New Jer- between the claim man’s rests losses individual tort), sey’s conclude formulation we Be- consulting sustained his business. law that Fineman has failed as a matter of premised upon cause his individual claim is prove additional element of tortious consulting, equally to future it is injury prospective a contractual interference with appropriate require prove Fineman relation, sufficiently concrete namely, consulting prospects for con- sufficient prospective contractual relation. Arm- tracts after the summer of 1984when Mart, a in which the Printing case voiding strong allegedly coerced Stern into Supreme carefully delin Jersey Court New its letter of intent TINS. of a interfer eated the elements tortious critically with re- The record deficient claim, plaintiff clear makes that a ence spect consulting pros- to Fineman’s future eco injury prospective establish must pects. replete Although record was tor nomic relation from the defendant’s reputation with evidence of Fineman’s fine at 38-39.17 tious interference. A.2d consultant, industry devoid of as an accounting for be Even the distinction any objective evidence that Fineman had Printing case and tween that this—in plans consulting work. concrete future

Mart, plaintiffs parties to the were consulting solely Fineman’s was conducted (i.e., position than contract TINS’ rather aegis organization under the CFIPS Fineman’s) party conclude that a third —we find on this record we are unable to contract must also establish with consulting pros- certainty evidence of CFIPS’s future prospective econom reasonable pects. shortly after CFIPS disbanded ic relation in order state a claim life, part depar- Jersey interference under New TINS came due tortious consultants, has Ron primary This Fineman failed to do. ture of one of its law. Jersey Assuming deciding parties suggested, without New have not nor have find, claim, any Jersey permit determine New cases address- such a we must been able to would brought by supports ing record individ- a claim for tortious interference whether this Fineman’s plaintiff party who was not to the contract. ual claim. liability. Berg Mo- v. Reaction finding this liti- Friedman, was unrelated' to which Div., (1962). tors rest of the fact 37 N.J. A.2d gation, and Fineman, including staff, Ferrar articulated that the com- There court CFIPS Arena, their attention to redirected justify not mission a tort will alone By J.A. at 8814-15. exclusively. regardless imposition punitive damages admission, did CFIPS own Fineman’s grounded whether the tort be on strict after J.A. at clients acquire any new *24 As Id. liability or 181 at 496. fault. A.2d consulting 2614, services to nor did it sell Berg, a nui- explained which involved 2993. Fine- in 1984. J.A. at any clients sance: TINS’ eventual success hope man’s than commis- Something more the mere later business for CFIPS up would drum always required for sion of a tort is given lapse the of speculation amounts cir- punitive damages. must be There consulting in 1984. business the CFIPS outrage, aggravation or cumstances of demon- has failed to Fineman Because ‘malice,’ fraudulent spite such or a prospect of con- a future strate reasonable part the the defen- or evil motive on of covering the indus- sulting floor business dant, or such a conscious and deliberate inter- claim for tortious try, his individual disregard the interests of others that of a matter of contract fails as ference with may or wan- his conduct be called wilful law. element, negli- Lacking ton. this mere gence, ‘gross,’ generally held however is Damages Punitive G. enough. not to be finally to whether the We turn address Prosser, (citing Torts, (2d Id. 9-10 ed. granted judgment properly district court 1955)). “may prerequisite The misconduct jury’s punitive dam- n.o.v. on the award of has upon showing satisfied a that there affirming are ages. We note that since we act or been a deliberate omission judgment n.o.v. on Fineman’s individu- knowledge high degree probability of a of claim, judg- al interference tortious conse- of harm and reckless indifference to punitive damages follows n.o.v. on his ment Id. quences.” Nonetheless, TINS, respect suit. retrial, may so we will issue arise this attending assessing punitives When parties The specifically merits. address its intentional, tort, negligent than a rather Armstrong’s conduct rises dispute whether Jersey Supreme has the New Court termed subject puni- that level of misconduct mal- prerequisite misconduct as “actual Although jury awarded damages. tive ice,” “nothing or less than defined as more punitive damages amount $200 wrongdoing intentional evil-minded —an million, court as a matter the district found Goodman, v. Belinski 139 act....” “critically the record is devoid of law that 351, 92, (1976) (cita- N.J.Super. A.2d 354 94 as to the quantum of that evidence Belinski, omitted). tion which involved wrongfulness alleged of the conduct under a bro- a claim tortious interference with legal governing such standard kerage agreement, the court concluded that Fineman, F.Supp. 774 awards.” demonstrating defendant’s evidence moral to com- “low fibre” motivation law, punitive Jersey New Under mit the were to the defen- tort relevant punish damages “can be awarded to [a Id. degree dant’s of actual malice. aggravated misconduct” and defendants Pessel, 95; Di see also Giovanni v. A.2d misconduct in the future. to deter similar (the (1970) N.J. 260 A.2d Anschelewitz, Barr, Ansell Nappe & v. sign failure a certifi- Bonello, defendant-doctor’s N.J. A.2d notary omitted). cate for re- (citations confinement before Jersey The New (1984) sulting imprisonment plain- puni false Supreme has made clear that Court lacked actual may only prerequisite tiff damages be awarded where tive equal malice but even to underlying tort liabil failed wanton and wrongful conduct disregard). for minimum threshold reckless ity exceeds the precarious po- of Stern’s financial parties upon whether because focus wrongful in especially present Actual malice sition. the evidence agreement the TINS-Stern history dispute; terference with this here becau'se prove prerequisite despite alone suffices could found that punitive damages. TINS for misconduct agreement, Armstrong flagrant- settlement necessary legal malice contends ly disregarded continuing obligations its liability satisfies the actual proof agreement under the settlement and delib- punitive damages; prerequisite malice erately plan any reactivated to clear out understandably, Armstrong differentiates competition for its future video network We discern the two. cannot between plans. Giving every TINS the benefit of Jersey law on clear rule under New inference, possible jury could find Indeed, appears an unan point. to be the record demonstrates that A.2d at question. Nappe, 477 swered See sufficient actual malice to award harbored *25 J., (“The (O’Hern, concurring) 1237 n. 3 punitive damages. Thus we hold that the fitting al especially ‘it is to majority says in granting judgment court erred district as damage for actions punitive low [sic] punitive damage n.o.v. on TINS’ award. fraud, mere legal intent rather than since ”mind’ requisite state of negligence is 2 IV. Sherman Act Section (citation omitted) ... “whether the thresh damages punitive should be identi old for of a Leveraging A. Elements Claim damages is compensatory cal to that 2 of the Sherman Act makes Section question type we should exactly “[ejvery person monopo- unlawful for [to] to and not leave the discretion resolve lize, attempt monopolize any part or to ... juries”). among of the trade or commerce the sever- Nevertheless, theory if TINS’ is believed (West Supp. al States ...” U.S.C.A. § that TINS jury, then we conclude 1992). presents monopoly This case both charge puni- to a on would entitled attempted monopoly claims under sec- and upon Giving TINS damages tive retrial. upon are called to evaluate tion We inference, every possible the full benefit of granted properly whether the district court finding a of actual supports the record n.o.v. for judgment TINS’ legal malice neces- malice in excess of Act section 2 that Arm- Sherman claims sary Because we for tortious interference. strong employed monopoly power not, record, reach need this factual “perpetuare] product market to resilient question by the New legal unanswered purpose and monopoly said for the Court, Supreme pre- decline to Jersey monopolize to attempting the effect Jersey would rule that dict whether New magazine] video the relevant [resilient law, wrongful and inten- as matter markets_” ¶¶ 31, Compl. at necessary tortious inter- tional conduct would, law, entitle a ference as a matter of monopoly section prove To claim under plaintiff punitive damages. to 2, “(1) possession show: TINS must monopoly power in the market and relevant light most favorable Taken (2) acquisition the willful maintenance or TINS, suggests ac- the evidence sufficient distinguished growth power tual malice or “an evil-mindedact.” Aware development consequence supe- as a of a precarious position from of TINS’ financial acumen, product, rior business or historical during 1983 set- Fineman’s disclosure accident.” United v. Grinnell States Armstrong recog- negotiations, tlement 570-71, U.S. 86 S.Ct. Corp., 384 re- opportunity disrupt TINS’ nized its (1966). 16 L.Ed.2d 778 To succeed on entirely by eliminate covering, or to TINS attempted monopoly, TINS its claim of agreement destroying TINS’ with Stern. Armstrong possessed both wielding must show Armstrong accomplished mar- authority specific monopolize intent to the video general it exercised over both the power to create a by applying ket and sufficient market captive its distributors and probability pressure, dangerous available of success. Harold specific more coercive Co., A firm that its dominance in Friedman, v. 581 F.2d uses one Kroger Inc. (here Cir.1978); covering floor (3d see also Ameri- market the resilient 1068, 1079 States, market) destroy competition v. United U.S. anoth- Co. Tobacco can 1125, 1127, (here, 90 L.Ed. 781, 785, programming er market the video covering floor (1946). for retail establishments sub-markets) the Sherman Act. violates its section 2 both of premised States, v. United Lorain Journal Co. theory, alleging leveraging upon a claims 342 U.S. 96 L.Ed. S.Ct. [72 162] power monopoly Armstrong employed (1951). market product resilient alleged court probabili- J.A. at 780. The district did not monopoly, dangerous or a gain a limiting its discretion in monopoly, in the relevant video abuse TINS’s sec- ty of leveraging theory. tion claim its market. Prior to submission product sought to alter jury, case are subsidiary Three elements common prove theory to obviate its need case attempted monopoly TINS’ mo- to both lever, by monopoly power chal- resilient (1) nopoly product a relevant mar- claims: ruling that the district court’s lenging the consisting flooring; (2) of resilient ket “the requires proof of al- 2 claim section product relevant market limited TINS’ market or sub-market for leged relevant (3) Armstrong’s videotapes; and Arm- second, covering alone” and floor resilient possession monopoly power in strong’s *26 possessed in 1984 that “proof product flooring the resilient market. We alleged in resilient power such monopoly up each of elements in take these turn. at 650-51. sub-market.” J.A. market or parties stipulated The to a relevant geographic encompassing market the Unit- review of a district court’s Our J.A. ed States. at 652. charge is conducted ruling points of discretion standard. an abuse under 1. Relevant Product Market (3d Gable, 723, F.2d 727 823 Bennis v. instance, Cir.1987). In this district recently We had occasion to set in declin not abuse its discretion court did legal prod of a forth contours relevant in change a TINS’s permit dramatic ing to in uct market Bros. Co. v. Tunis Ford at trial. the case the end of As theory of Co., (3d Cir.1991), 952 Motor F.2d 715 cert. noted, — accurately neither court the district U.S.-, denied, 3034, 112 S.Ct. 120 pre-trial statement nor the pleadings (1992). sake, brevity’s L.Ed.2d 903 For we pursue that intended to hinted TINS even reiterate definition here: 2 claims. In non-leveraging section “pure” product The relevant market is defined statement, explicitly TINS pre-trial its reasonably as those “commodities inter theory Armstrong lever its spelled out changeable by for the consumers same prod power in the resilient aged monopoly purposes.” v. United States E.I. Du magazine to dominate the video uct market Co., 377, Pont de 351 Nemours & U.S. market: 395, 994, 1007, 100 76 S.Ct. L.Ed. 1264 Armstrong used dominance the re- its (1956); Corp. v. Eli Lilly SmithKline & covering market drive silient floor 1056, (3d Cir.), Co., 575 F.2d 1062-63 in the retail floor out of business denied, 838, 123, 99 cert. 439 U.S. S.Ct. by market covering programming video (1978). L.Ed.2d Factors 58 134 to be independent intimidating a number price, quali considered include use and distributors, firms, covering floor Nemours, Du at ties. Pont de U.S. plaintiffs, and with re- do business Accordingly, 76 S.Ct. at 1012. distributors, number of back gard to a product in a products relevant market they of intent had of letters out be would characterized cross-elastic into with TINS. entered demand, words, ity in other rise Moreover, price good within a 717-18. identified relevant J.A. at legal pertaining product market tend to create a single issue would goods like greater demand for other pre-trial 2 claims statement: section Carpet 380, 400, any particular home. See S.Ct. market. Id. Institute, Rug Economy Carpet, J.A. at 998-99, 1009-10. (describing operating 8293-94 the lower omit- (parallel citations F.2d at 722 Id. with car- and maintenance costs associated Moreover, product submark- ted). relevant pet opposed as to resilient and other hard v.Co. may also exist. Brown Shoe ets coverings). floor This differentia- surface 294, 325, States, 370 U.S. United pric- evidence that (1962). tion is substantiated These 8 L.Ed.2d independent practical ing carpet indicia and of resilient by “such may evidenced (Pomi- recognition See, at 3115 public e.g., of each other. industry or entity, separate economic Congoleum, as a another resilient man- submarket anoski: characteristics and product’s peculiar ufacturer, take into account car- does not facilities, uses, distinct unique production (Lerman, carpet prices); J.A. at 2877 pet customers, sensitivity to prices, distinct distributor, resilient does not consider vendors.” changes, specialized price he prices pricing carpet; looks when mind, turn to With this standard Id. Fi- competition profitability). carpet’s the evidence. industry recog- nally, there was evidence of carpet and of differences between nition a. resilient See, specialization. and vendor resilient recognized court As the district (Crockett, Arm- a former e.g., J.A. at 5089 finding jury’s it left undisturbed when distributor, testified that the resil- strong market, covering resilient-only floor of a separate; are resil- carpet ient and markets product a relevant determination of expertise requires ient technical installation (“market”) high ais market or submarket carpet). unlike to the trier of allocated ly factual one best given that even dif- Armstrong contends Hospital, 745 F.2d v. York fact. Weiss See carpet, a resilient and ferences between denied, Cir.1984), (3d cert. covering, simply there is no “soft” floor *27 1777, 84 L.Ed.2d 836 U.S. resilient-only product market be- relevant prod (1985) (determination of the relevant competes with all other hard fact). light In cause resilient question of market is a uct strongest n.o.v., coverings.18 evi floor we review the surface judgment resilient-only product mar market product a relevant of a pertinent to evidence dence TINS, Armstrong favorable to manual light most comes in the form of an ket produced cushioning has suf examining unique whether TINS and touts covering floor evidence that resilient as ficient of resilient spring-back characteristics interchangeable “reasonably is not surface floor cov- opposed [with to all other hard coverings] by consumers for the floor other Although less erings. at 7784-87. J.A. purposes.” Id. same governing preferences distinct than resilient, according to the carpet versus evi- produced clearly sufficient Kolb, of a president testimony of David implicit finding support jury’s dence to distributor, gener- consumer trends carpet are, large, carpet by and resilient and given floor govern the location of a ally reasonably interchangeable not considered residences, although there covering within 1570-73; For at 2826. by consumers. J.A. cross- insignificant does exist an amount part, consumers desire the most residential preference. unusual consumer over due to in and resilient carpeting bedrooms 2193-98; at 5957-58 at see also J.A. J.A. Although some areas and baths. kitchens witness, De- expert Edwin (Armstrong’s interchange- subject are of the home Bros., F.2d at 724- Podwin); Tunis entryways, and ability, e.g., family rooms cf. universally testi- (plaintiffs’ witnesses differing characteristics of two interchangeability between Ford pertain to fied coverings they comfort floor tractors). comparably prices in and other their location maintenance dictate and true, law, Armstrong’s 2 claims. J.A. at defeat TINS' section proposition this were If 18. Hotel, Holiday Inc. v. See Domed Stadium share in hard sur- 5956. possession of a 21% market Cir.1984). would, Inns, Inc., (5th covering 732 F.2d products as a matter face floor industry recogni- ability products their to market and new further testified Kolb 3) provide promotions; in hard surface and an additional the differences tion of coverings Armstrong’s floor con- link floorings, opining that communication within dis- require product system. lines J.A. 7278-79. This different tribution at stitute strategies. J.A. marketing program required distributor investment different equip- grade Sony an industrial betamax capable “interactive/interruptive” ment admittedly this mixed conclude We viewing; system viewers to this enabled finding of jury’s support does record and multiple options pro- choice select resilient-only market. product depend- varying responses for screen vided ing upon choice. Id. the viewer’s b. video Likewise, developed is sufficient to its Fashion Armstrong the record also finding (FFC) program, that the relevant Floor Center which was support jury’s consisted of by submarket available to place market or 1984 and then video Armstrong’s magazine TINS’ video interested retailers an investment of Armstrong’s overall selling $4,000. exchange aids.19 video J.A. at 4452. ten-year plan encompassed plans fee, participating video retailer would FFC network, according to Fine- develop a video art product displays, receive state man, Armstrong’s beginning distribu products, “high-end” manage- exclusive target its retailers tors guides training. J.A. at ment and sales through eventually reach consumers Eventually, program 4450-52. the FFC program. J.A. Center the Fashion Floor videodisc kiosk installation also included a 1899-1900; 1846; Fineman 1813; 1924-25. acquaint for use consumers to them Armstrong’s video network for opined that knowledge with detailed about planning stages in only in the retailers was products and their maintenance. J.A. at TINS was launched the fall of 1983 when trial, By time of the initial J.A. lagged years behind TINS. three $8,000. fee at 4452. equalled FFC compari In order draw at 1899-1900. Armstrong contends that its video net- networks, we will two between the sons magazine do not work the TINS alone program. video briefly detail market, product constitute a relevant video its first formal announced primarily Armstrong’s videos were because entitled the “Take videotape program, form, magazine videotaped but were *28 series, December 1981. J.A. Charge” of selling indistinguishable from a host of aids 8033; at See, J.A. 4735-38. e.g., at 4735. other manufacturers’ and commercial sell- Armstrong’s manager According to the of Moreover, Armstrong ing aid materials. Training Development, and of Bureau distinguishes program, allegedly video its developed Armstrong Downey, Thomas distributors, from tailored toward training aid Charge as Take series magazine, all tailored for retailers. many Armstrong expeditiously new train Last, Armstrong posits that its videos were response were added distributors who subject Armstrong limited in matter large Armstrong’s distributor. loss products and information about features, 1982, installation, general May product Arm-

Subsequently, selling maga- Step,” techniques “The Next a dis- whereas the strong announced network, provided comprehensive survey of communication zine video tributor 1) covering industry floor with informa- purpose: to increase the with a threefold prod- training competitive for both tion programs about divers effectiveness retailers; 2) improve ucts.20 distributors trial, Armstrong theory finding, have 20. At advanced the In so combed substan-

19. selling transcript sup- its video did not differ from trial and concluded that network tial provided jury’s respect. forms. TINS ports in this Thus we aids in different media verdict videotapes produced from which the to view actual evidence have not needed sufficient may reasonably jury supplied parties. concluded have and video disks

201 testified, however, Fineman that video nant share of the relevant market.” Unit magazines targeted at covering floor retail- ed States v. E.I. du Pont de Nemours & Co., magazines pro- 377, ers differed from video 391, 351 994, U.S. 1005, 76 S.Ct. duced for other audiences. at (1956); J.A. 1962. 100 L.Ed. 1264 see American To Moreover, that, opined bacco, he with the sole 328 U.S. at 66 S.Ct. at 1133. A exception Armstrong’s predominant video exclusive- market, share of the or a less ly upon Armstrong products, focused Arm- er market share combined with other rele strong’s factors, and TINS’ video network were may vant suffice to demonstrate functionally equivalent. monopoly J.A. at 1644. power. Weiss,745 F.2d at n. programs provided product Both video in- Armstrong’s share, market if suffi techniques. formation and sales ciently high, may Id. obviate the need to ana lyze pertinent other Thus, factors. our The plaintiffs Armstrong’s also refute starting point must be to determine Arm suggestion provided that its videos were strong’s market share prod resilient distributors, explaining that consistent with uct market. Pennsylvania See Dental scheme, product its entire distribution Arm- Ass’n v. PA, Medical Serv. Ass’n strong channeled sales through to retailers (3d Cir.1984)(“... F.2d the size of Armstrong’s Draeger its distributors. con- market primary share is a determinant of curred, testifying, “our wholesalers were monopoly whether power exists”), cert. de showing 6132; video to retailers.” J.A. at nied, U.S. (the Armstrong see also J.A. at 6140 video (1985). L.Ed.2d 303 designed network largely for distribu- portions retailers); tors with to be shown to Although estimates of Armstrong’s mar- (Funsten J.A. at 4886 testified that Arm- ket share of the resilient market differed strong made videos available for retailers widely, taking the evidence in light 1983-84); J.A. at (Armstrong 7358-59 TINS, most favorable could outlining memorandum the functions of the have credited high with as program). Draeger FFC even admitted percent share as 55 of the resilient market. Armstrong’s video would (Albert Wahnon, be sold J.A. at 2904 publisher through distributors to retailers. industry magazine Covering Floor News, placed Armstrong’s market share as 55%); high (Fine- see also J.A. at 2629 Thus, the record supports jury’s in- man testifying that Armstrong possessed may ference that retailers perceived market); over of the resilient 50% J.A. at TINS’ and programs video (Robert Starke, Congoleum a former interchangeable. product Both offered employee, placed Armstrong’s market information, sales training techniques, 50%); share J.A. at (giving Arm- industry and interviews with experts. Al- strong “dominant market share for sheet though Armstrong presented evidence goods 45-50%”). We must determine differences between the two pro- video percent share, whether a 55 market com- *29 grams, the jury was free to disbelieve Arm- factors, bined with other suffices for mo- strong’s evidence. nopoly power. Monopoly 2. Power in the Resilient law, As a matter of absent other Market factors, relevant percent a 55 market share

Central to leveraging theory TINS’ prove will not monopoly existence of predicate is the Armstrong’s monop fact of power. Hotel, See Domed Stadium Inc. v. oly power in the resilient Monopo Inns, Inc., 480, (5th market. Holiday 732 F.2d 489 ly power Cir.1984) has been power defined as “the (referring Judge Learned prices competition control or exclude and enough, Hand’s formulation that is 90% may ordinarily predomi- suffice, be inferred from a likely is not is 60% 33% reasonably words); (A1 Wahnon, interchangea- video medium was not publisher 2917 of Floor See, print. e.g., (Fineman News, ble with Covering explained print magazines J.A. at 1633 picture testified breaking" that a is magazines). worth a thousand were “faster than video 202 competition” power) exclude in the resilient mar- monopoly to constitute

insufficient ket, omitted). larger include: (citation significantly A percent been has than 55 firms, market share strength competing of the size and 'prima mo- demonstrate required to entry field, pricing of into the freedom facie Tobacco, 328 American See power. nopoly practices industry, trends and abili- (“over 797, at 1133 two- 66 S.Ct. at U.S. comparable ty of consumers to substitute ciga- of entire domestic field of the thirds the mar- goods services outside o[r] rettes, the field of ... over of 80% ket, A and consumer demand factors. “a cigarettes” constituted sub- comparable or power either itself aid- defendant’s Grinnell, 384 U.S. at monopoly”); stantial must ed these other factors International (87%); 571, at 1704 86 S.Ct. entry, price. enough supply, to restrict or States, 358 U.S. United Boxing Club v. Sullivan, the Law See L. Handbook of of (1959) 245, L.Ed.2d 270 242, 79 3 S.Ct. see also Do- (1977); Antitrust §§ 22-32 Kodak v. Eastman Co. also (81%); see Ralston, supra note at 767. lan & — Inc., Services, U.S. Technical Image Weiss, n. An evalua- 745 F.2d at 827 2072, 2090, -, -, 112 S.Ct. pertaining to these tion of the evidence (1992) (100% and 80% 95% L.Ed.2d 265 necessary in order to deter- other factors is summary markets survives the relevant power to mine whether wielded judgment). competition prices control or exclude Shield, Cross and Blue Reazin v. Blue the resilient market. denied, Inc., cert. (10th Cir.), F.2d 951 produced persuasive evidence in 3241, 111 L.Ed.2d 110 S.Ct. U.S. analysis the form of a market share com- relies, (1990), upon which does piled Armstrong competitor, Man- by an argument. Reazin con advance its Mills, Armstrong’s nington market terminate its decision to Blue Cross’ cerned power far that of its in 1984 exceeded provider agreement with a hos contracting According this nearest three rivals. re- competitive with a pital had contracted port, possessed Armstrong then 48% insurer, patient effectively increasing costs J.A. at Its resilient market share. In Reazin hospital. at the terminated competitors Congoleum with a closest were given Blue Cross’s suggested that court 7.8%, 15.2%, Tarkett market share of percent mar of a 47-62 relative dominance 10.9%, Mannington respec- Mills compared to market share share as ket tively; competitors shared the re- all other competi percent for nearest less than 5 the market. Thus maining share of 18.1% findings actual anti- given tor and Armstrong’s market share exceeded even trade, finding competitive restraint of its three market share combined Id. at unnecessary. may be power market equalled competitors three closest over v. FTC Indiana Fed’n (citing n. market share of its nearest com- times the 447, 106 Dentists, 476 U.S. S.Ct. Armstrong, financial petitor. as well Fed’n Indiana (1986)). L.Ed.2d 445 “domi- analyst, have it as the described in which Dentists posits two situations in the resilient indus- nant” manufacturer may not need be demon power market See, e.g., 7284-85; 7368. This try. J.A. at power: prove monopoly in order to strated Armstrong’s is reflected in “dominance” 1) price output a naked restriction recognition. See superior brand 2) justification; or competitive without a 7368; 1622. Id. detrimental effects.” “proof of actual 460-61, at 2019. Neither impressive In addition to case, and TINS does not implicated *30 share, presented evidence market contend otherwise. entry in the resilient significant barriers to A Interna- industry. 1984 United States determining relevant Other factors the do- report on tional Trade Commission monopoly exercised whether flooring industry21 vinyl prices or mestic sheet power, power to control or “the vinyl coverings. opin- industry floor referred to in this 21. The resilient sheeting encompasses and tile forms of both ion key entry. spelled out several barriers to from domestic factories on the east First, coast. 7444-50. J.A. at Commission See

reported that J.A. at 7446. Assuming arguendo that record

“[producers United States and might support an inference of monopoly rely primarily single-supplier Canada power in the resilient market we find that (captive suppliers) distributors to sell the not, however, TINS has proven a section 2 major portion production. of their Even leverage because, claim, as we discuss be- patent protection, without this distribu- low, (1) there is no evidence of a use of systems quick pen- tion renders [sic] monopoly power in the (2) video market and impossible etration of the market without showing attempt an gain competi- purchasing existing an distribution net- advantage tive in the video market is insuf- work. ficient as a matter of law. Although J.A. Swedish and West German firms overcome this barrier Leveraging B. market, op- to enter the United States leveraging TINS’ claim cannot survive competing tions for in the United States prove its failure to that Armstrong was buying are limited to an established distri- power able to convert in the resilient mar- network, developing bution new distri- ket into either a monopoly dangerous or a network, selling or to bution retail out- probability of monopoly in the video mar- directly price lets at a discounted for the Moreover, ket. we hold as a matter of law do-it-yourself Buying market. established may that TINS not advance a leveraging is difficult networks because few are avail- premised claim under section Arm- able; building one is “a strong’s having slower method that attained a mere competi- advantage tive does not allow an the relevant challenge immediate video mar- ket. producers U.S. across the breadth of the

market,” 745, directing J.A. at sales to the 1. Monopoly Power in The Video Mar-

do-it-yourself market offers limited market ket penetration because of this group’s small preference vinyl tile,

size and rather starting point, recognize As our vinyl sheeting typically than that is need proven requi- sold to have power site assertion of in the video 12 foot rolls. market Id. through from 1984 the time of the trial. costs, Transportation primary non- agree We with the district court that to factor, production cost constitute another period restrict the time to 1984 would arbi- entry by foreign formidable barrier trarily liability insulate from antitrust firms, “resulting in an almost universal defendant may prospective- who have acted advantage producer.” to the closest ... ly to competitor may eliminate a and who adds, however, 7446. The USITC plans have harbored future to overtake a primarily that these costs serve to reduce product relevant market. Thus we have foreign competitors and that combed the trial extensive record search any evidence that has at time [transportation pose approxi- costs monopoly, since 1984 achieved either a mately equal disadvantage for U.S. one, dangerous probability of in the video producers Canadian in most of North market. Also, transportation America. costs is competition less a factor between im- Moreover, accept we also the im ports from Asia and the prod- domestic plicit finding that both TINS’ coast, uct on the west because the ocean targeted videos were freight imports costs for the roughly covering floor retailers. Because retailers equal transportation the inland carry product typically costs various lines and do

204 tenable, entry; legally er to even if Fine- competing distribu- several

business retailer any characterize the in tors, expertise cannot man conceded he lacked one extrapolating from data con- sporting factually goods industry, market thus reject the district We cerning distributors. 1800-01; defeating this contention. J.A. at Armstrong that because conclusion court’s (reserving rights contract see J.A. 8408 percent of 15.5 all constituted distributors equip- to obtain discounted video RCA covering or at most 34 distributors floor sporting goods, in the ment for ventures top covering 50 floor distrib- percent of liquor, apparel beauty aides indus- law, failed, as matter of utors, a then TINS tries).22 The evidence falls short of demon- enough market share large prove a Armstrong any strating that has time Rather, the evidence market. the video power, a captured monopoly since 1984 percent 15 to 34 share suggests that a it, in dangerous probability of the video larger reached a could have distributors market. retailers, given especially evi- portion typically Armstrong distributors dence that than other resil- larger forces

deploy Competitive Advantage sales Vid- manufacturers. ient Market eo speculated, are Having thus far we alternatively posits a TINS that pre support to discern record left without leveraging may proved case monopoly Armstrong pen extensively has cisely how by showing only “competitive advantage” for retailers. market etrated the video Thus, assuming secondary in the market. Armstrong merely tar explains proven it has that Arm arguendo that replacement no and that geted all retailers strong monopoly power over resil flexed emerged. TINS has magazine for video ient, prevail suggests may many to show how is no evidence There 2 upon section claim even absence actually brought has retailers Armstrong acquired anything proof ,, network, or, alternatively, its video into advantage” “competitive than more Armstrong prod sell many retailers how this theo the video market. TINS derives prospects to be viable ucts and thus would Photo, v. ry Berkey from Inc. Eastman join Armstrong’s video network. 263, (2d Cir.1979), Co., 603 F.2d Kodak Moreover, if remains even denied, 1061, cert. U.S. video mar- only supplier in the relevant (1980),in which the court of 62 L.Ed.2d 783 ket, clearly proves that barriers the record monopoly that “the use of appeals stated extremely are entry the video market gain a market power attained one demise, fact, Arm- TINS’ two low. competitive advantage in another is viola produced their own sub- strong distributors if there has not been tion section even satisfy their re- magazine stitute video mar attempt monopolize the second subscription. year J.A. at full tailers’ Although monopoly leveraging ket." relatively capital into They little funnelled us, entirely foreign to see claims are not start-up needed minimal venture and v. Danny Enterprises, Corp. Ma Kresky Fineman’s 4227-29. own time. See J.A. at (3d Cir.1983); Smith- gid, 716 F.2d video network for the plans create a Co., F.2d Corp. Lilly Eli & Kline v. contempla- as his sports industry, well (3d Cir.), denied, 439 U.S. cert. technology in developing similar tion (1978), we have 58 L.Ed.2d S.Ct. markets, fallacy demonstrate the additional viability of previously considered testimony expertise in of Fineman’s holding; are now asked Berkey industry constituted barri- Photo’s particular provided gratuitously limited Clark’s was to evidence that Hal Clark’s 22. TINS alluded industry magazine start-up supermarket industry top video executives and financed number of proved barri- million a formidable paid advertising. $1.5 costs of er to er, through TINS’ revenue came testimony, entry. By i.e., subscribers, howev- sources, Clark’s own entirely different signifi- Insights” "Supermarket his differed widely-based. target audience was and its cantly Armstrong’s videos. from TINS or *32 clear, just Berkey has not to do that.23 Photo the Sherman Act does not make un- widely approved adopted and has lawful the been been entire universe of anti-competi- tive only by Appeals proscribe the Court of for the Sixth conduct. It does not anti- competitive Michigan Kerasotes The- unilateral conduct Circuit. See that falls aters, Amusements, shy Inc., monopolization. of threatened Inc. v. National (6th Cir.1988) (adopting 854 F.2d 135 Ber- This succinctly set forth the Su leverage theory reversing in key Photo’s preme Copperweld Court in Corp. v. Inde complaint of a the dismissal for failure to pendence Corp., 752, Tube 467 U.S. claim). state a 2731, (1984), S.Ct. 81 L.Ed.2d 628 in which the Court wholly-owned held that a Photo, subsid plaintiff alleged In Berkey iary parent and its corporation defendant, Kodak, could not leveraged that the had engage in concerted in action violation of monopoly power its in the film camera and section 1 as a matter of law: “competitive markets to a obtain advan- tage” in It cannot photofinishing equipment be denied that section l’s focus markets, concededly services which Kodak concerted behavior “gap” leaves a in pose any danger not monopolizing. prescription against did Act’s unreason- F.2d at able Monopoly power is toler- restraints of trade. An unreason- only ated under antitrust able restraint may law to the extent of trade be effected provides competitive only by independent that it incentives to two acting firms concert; firm innocently possessing power. single may such firm restrain Moreover, trade to perceive any precisely because it did not the same if extent distinguish possesses reason to alone between the destruc- the combined market competition power tion and the distortion of those same two firms. Be- leveraged market, the court held that cause the prohib- Ko- Sherman Act does not dak could be liable even if it exercised less it unreasonable restraints trade as monopoly power, dangerous than or even such—but restrains effected contract, probability combination, monopoly, conspiracy in the downstream or —it photofinishing single market. Id. firm leaves untouched a vio- anti- “[A] firm’s by using competitive (short monopoly power lates section conduct threat- gain competitive monopolization) may one market to advan- ened be indis- another, tage tinguishable attempt albeit in economic from without effect monopolize subject the second market.” conduct of two firms Id. section 1 liability.... focusing upon Rather than broad Berkey Id. 104 S.Ct. at 2743. Pho- premises law, begin of antitrust we monopoly leveraging to’s formulation of the text impor of the Sherman Act.24 Two proscribe unilateral restraints of trade does tant distinctions between section 1 and sec violence to the text of the Sherman Act and tion 2 of the Act upon Sherman surface “gap” liability. decimates this language. examination of the Section prohibits “restraints of accom holding, Berkey trade” For its the court in Pho- plished by action; means of concerted sec to relied dicta in United States v. prohibits monopoly tion 2 more severe Griffith, 334 U.S.

attempted monopoly resulting (1948). from unilat L.Ed. 1236 Griffith, Court broadly eral action. As these distinctions make monop- stated that “... the use of contract, Danny Kresky monopoly proclaims “[e]very involved the use of 24. Section 1 leveraging city competitor ..., in one to exclude a conspiracy, combination or in restraint of promoting concerts in another. Smith- illegal.” trade ... is ... Section 2 declares as monopoly leveraging Kline involved over sales illegal “[e]very person monopolize, who shall or prices cephalosporin of antibiotics to set drug in the attempt monopolize, conspire or combine or cephalosporin drugs market for at a level any person persons, monopo- other competitors leveraged at which market (West Supp.1992). lize. §§ ..15 U.S.C.A. compete. plaintiffs could not proven Because the had traditionally proscribed by conduct Act, implicated Sherman neither case the issue with which are faced. *33 206 — denied, -, Cir.1991), 112 lawfully acquired, cert. U.S. to however

oly power, (1992). In re gain competitive a 118 L.Ed.2d 316 competition, S.Ct. foreclose competitor, is destroy jecting monopoly leverag a Berkey Photo’s advantage, or lever- monopoly a Griffith, theory, gave weight Cop- court ing In the unlawful.” case, whether Court considered 1 perweld’s the between section and aging distinction movie theater by claims, several concluding action Berkey concerted 2 section only theaters in owned the who operators, misapplica theory derived from a Photo’s towns,” to into an- enter “closed numerous 2 claim. of the elements of a section tion with movie dis- agreements” “master nual Appeals concert the of for In with Court restricting in the resulted tributors Circuit, in Ninth hold that order to the we competing films available of number theory monopoly leverag- prevail upon a “open neighboring in movie theaters prove ing, plaintiff a must threatened or of sections violations constituted towns” leveraged monopoly in the market. actual Griffith, Act. 2 of the Sherman and reject proposition We therefore TINS’ The district 102-03, at 943. at 68 S.Ct. U.S. prove competitive a ad- it needed summary granted judgment for court had vantage in market. the relevant video that the it believed defendants because the conspiracy a did not demonstrate evidence V. New Trial Finding pooling a restraint of trade. in the Having concluded that district effects, anti-competitive buying power judgment must be grant of n.o.v. court’s court, ex- the district the Court reversed in now consider the dis part, reversed accept if the Dis- plaining that “even we trial grant trict court’s conditional of new appellees had no findings trict Court’s 2 claim and the on the Sherman Act section unreasonably to restrain purpose intent or claims.25 See Fed. tortious interference left the monopolize,we are or to trade 50(c)(1). grant The district court R.Civ.P. necessary and direct question whether (1) grounds: a new trial on two ed agreements master was of the result weight against the of the verdict was evi of trade within restraining monopolizing dence, (2) by plain improper conduct Act.” Id. at meaning Sherman pervaded the trial as tiffs’ trial counsel so remand, dis- On at 945. jury’s verdict. We review to infect to determine was instructed trict court rulings of dis each of these abuse practices, conclusion these effect of cretion. We discuss them reverse order. previous holding. given reached its had not question did not reach Griffith Conduct of Counsel A. opera- theater the several movie whether power one mar- leveraged their tors had granted The district court a condi simple competitive gain ket order to premised upon tional motion a new trial Nor did advantage in another. plain finding improper conduct Griffith would be that action determine whether short, In during tiffs’ summation. counsel Thus, state- broad unlawful. that the tenor of Griffith’s the district court found relied, ment, Berkey Photo which strong the summation such that espe- case. This is control this should not probability existed that the verdict had since, contrast to the court in cially true improper conduct. been influenced Photo, Cop- we have benefit Berkey cautionary instructions judgment, In its of the Sherman Act’s perweld’s explication jury proved to be insufficient given to liability. “gap” purposeful improper immunize the inflammatory plaintiffs’ remarks of Ninth Cir- Appeals for the Court Fineman, likewise, F.Supp. counsel. has, expressly declined to fol- cuit that, brief, court concluded Airlines, the district Inc. Berkey Alaska low Photo. (9th bear among which do not Airlines, Inc., F.2d other infractions v. United would, disposition A new trial include a section 2 claim. however, of our that because 25. We note 1 claim a Sherman Act section appeal, include 2 claim on see the Sherman Act section claim, IV, Part VI. a contract discussed supra would not a new trial on remand Part infra here, Fineman, repeating F.Supp. amounting see million. In commencing $1.1 274-75, plaintiffs’ trial had im- counsel closing argument, his Armstrong’s counsel properly testified to his own truthfulness characterized as the true victim trustworthiness, supplied “facts” not case, in this stating: “Armstrong is a mil- *34 credibility in evidence about the of Arm- lion dollar victim because we nothing did witnesses, strong Armstrong’s accused wit- wrong,” characterizing and the case as a being “perjurers,” nesses of “liars” and “financial nightmare million dollar unadorned, disparaging and levied “an at- Armstrong.” 6884; J.A. at 6880. Subse- tack” throughout defense counsel his quently, ...”, he uttered “I inviting believe Fineman, summation. F.Supp. 774 at 270- a mild correction from the district court. 72. This basis for a new trial has been J.A. 6891. The balance of his summa- adequately preserved.26 tion focused upon the credibility of witness- standard Our of review with re es; he accused Fineman of lying urged and spect preju award a new trial for jury to plaintiffs’ disbelieve the theory by dicial conduct counsel is deferential. plot conspiracy and and to credit Arm- recognize “We judge the trial has con strong’s 6977; 6971-83, witnesses. J.A. at siderable in determining discretion whether background laid, With this we turn to eval- conduct prejudicial counsel is so as to plaintiffs’ uate trial counsel’s remarks to require Airco, Draper new trial.” v. in light of our jurisprudence. Inc., (3d Cir.1978)(citations 580 F.2d omitted). judge Because the trial outset, At the recognize present judge impact and able to improper not all engender remarks will suf remarks, counsel’s we defer to his assess prejudice ficient granting mandate the prejudicial ment of impact. As we stat of a new trial. Our test is whether the ed in Philadelphia, Reed v. Bethlehem & improper assertions have made it “reason Co., (3d England New R.R. 939 F.2d 128 ably probable” that the verdict was influ Cir.1991), procedure matters of trial “[i]n by prejudicial enced Draper, statements. here, such as that involved judge the trial Often, 580 F.2d at 97. as in the seminal is entrusted with wide discretion because Draper, case of improper a combination of position he is a far better than we to required remarks are persuade us of appraise the improper argu effect of the prejudicial impact. There we held that the Reed, ment of counsel.” 939 F.2d at 133. combination of following improprieties Thus we will defer to the district court’s plaintiff’s counsel grounds constituted judgment that its curative dur instructions for a new trial: ing the summation were insufficient to ex punge 1) prejudicial impact plaintiffs’ attempted he prejudice jurors closing trial counsel’s remarks. through repeated inappropriate referenc- 6988. wealth; 2) es to the defendants’ he as- personal serted opinion just- his of the In order for plaintiffs’ us to evaluate the cause; 3) ness of his client’s prejudi- he context, trial counsel’s summation cially evidence; referred to facts not in brief review of counsel’s sum- 4) provocation without or basis in mation is useful. had counter- fact, Fineman, he against prejudicial, vituper- claimed made several alleg- TINS and ing conspiracy lawsuit, a civil bring insulting oppos- ative and references to requesting damages legal ing fees counsel. Armstrong objected plaintiffs’ 26. adequately preserved objec- trial coun- ed that it had improper by filing sel’s remarks a motion in tions. J.A. at district court did not closing argument, moving limine to limit his ruling abuse its discretion in order, restraining placing objections several required object every was not to each during on the record ing his summation and mov- objectionable requiring remark because such ac- following for a mistrial summation. J.A. at unnecessarily tion would have created even 6988; 7154; 7158-59; Although Arm- prejudice Armstrong eyes more strong’s object potential- counsel did not to each jury. remark, ly improper the district court conclud- 95; ran Wang, F.2d al counsel afoul of both rule and Salas v. F.2d at cf. (an Cir.1988) improper jurisprudence. re- (3d isolated our of a new support grant will not mark Plaintiffs’ trial counsel commenced trial); Schering Corp., v. Anastasio day following Arm his summation on the Cir.1988) (same). Despite a (3d F.2d strong’s counsel’s summation: instruction, day came a af- which curative thing agree I One [defense counsel] summation, we concluded offending ter the on, probably only thing, is that credi- ‘reason- “it was more than Draper that

.in case, bility telling decide this who’s will the verdict was influ- ably probable’ that the truth. prejudicial statements." Id. by the enced you telling If believe [defense counsel’s] *35 compelled by was at 97. This conclusion truth, plaintiff’s the don’t the then [sic] a rather than a argument as whole penny. a deserve type impropriety. of Id. single instance or telling you If we’re the truth believe caselaw, the district to our In addition justi- then I show that the evidence will Jersey Rule of Profes- applied New court fies an award ... 3.4(e) prescribes which sional Conduct you going to How are determine who’s and Party Counsel” Opposing “Fairness to Well, telling the truth? to me it seems conduct: certain prohibiting lawyers to you that have start with trial, (e) not: allude lawyer A shall ... it, because let’s counsel] [defense face lawyer any that the does not to matter couple very made a direct statements or will reasonably relevant believe is yesterday. judge You have to whether evidence, supported by admissible not be being you to or whether he was truthful knowledge of facts personal assert he wasn’t. testifying a wit- except when as issue Now, up, I night going last counted ness, personal opinion as to the state a or through his wanted statements that he cause, credibility of justness believe, you misrepresenta- to over litigant witness, culpability of a civil I up tions them backed innocence of accused guilt or the or fact. 3.4(e); Conduct Rule of Professional added). (emphasis He demonstrated, J.A. at 6987-88 ex- will be D.N.J.R. 6. As pounded upon “misrepre- record, guess the of his cannot second first point plaintiffs’ tri- sentations” at which defense coun- judgment that district court’s representations” Armstrong "misrepresentations” consisted of Arm- attributed to 27. These strong’s disputed plaintiffs merely facts. A material version "facts” consisted attributed jury listed "[De- aid shown demonstrative disputed two issues. versions factual A Significant Misrepresentations fense Counsel’s] excerpt brief demonstrates: J.A. at 1296-1303. These "mis- In Summation.” TION FACTS MISREPRESENTA continuing By day Friday that there was 12. end the sales staff 12. Donofrio said going quality fully in problem of the June issue in favor forward. with the eyes of the Stern’s sales staff. appoint- go scheduled out on Mon- 14. Sterns admits that no advance Sterns was 14. training. day ments were made. after sales Armstrong’s compete. 15. own documents show Parties do not 15. they competitor. as viewed TINS $8,000 single Armstrong Center sells for has never sold sub- 18. Floor Fashion $1,000 ongoing per year Armstrong's buy scription Video in and includes Network. Armstrong Video Network. competi- reveal that were not own documents 22. TINS prime be a considered TINS to tors. See, example, competitor. Csnrko effort”). ("competitive See memo 10/25/83 ("TINS Guzinsky conflicts memo 9/25/83 spot, things disappear.” district court cautioned objected and the Id. at 96. These sel lawyers repeated in the case are that “the assertions in combination with credibility of the witnesses. The law- improprieties other made it “reasonably opposed not an issue this case as yers is probable” that the verdict was influenced credibility of the witnesses.” J.A. prejudicial statements. Id. at 96-97. 6987-88. improprieties apparent ap- on the cold pellate in Draper sufficiently record were misrep- describing

In the course of egregious require reversal of the district alleg- resentations that the defense counsel made, court’s denial of a new trial even under plaintiffs’ trial our edly which served theme, outlining plaintiffs’ coun- deferential standard of counsel’s review. The dis- suggested that defense counsel either plaintiffs’ sel trict court’s assessment that trial forgot deliberately misrepresented counsel exceeded the propriety bounds of See, (“[Defense e.g., evidence. J.A. at 6993 Draper established in falls with its sound got straight face up here with counsel] exercise of discretion. you, hoping you he said that Furthermore, the district court found him”). believe Plaintiffs’ trial coun- would plaintiffs’ trial counsel improperly also *36 possible provided jury sel also with a provided personal opinion his just- as to the alleged motive for defense counsel’s mis- injected ness his cause and his own fees, representations legal million $1.1— credibility as an issue in the case:

J.A. at and hammered home this repeatedly: theme I have a today certain calmness about me you, that I because of is because trust Well, has earned his [defense counsel] you. I come dollars, it, you to know over really million I couldn’t do I almost three months I couldn’t. J.A. at 7024. and I think know type people you know, what are and I has earned his million [Defense counsel] think, I I hope, just don’t don’t but I give dollars. I it to him. He has earned you’re going right know that to do the it. He has earned his million dollars. thing. that he earn Let it not be said did not it.

J.A. at 7059. ‡ 5jS -Js poor counsel], I ... this [defense I you could show all the documents ... hope already gotten he’s his million dol- [o]r, myself, hopefully, by I said to now lars, hope already I the check has been you enough after three months trust me deposited. you something that if I tell that I’ve not J.A. at 7062. you yet, lied to that I’m not about to long It has been a rule of this court that thought And I I could shor- start now. vituperative opposing references to counsel up great hope deal ten it that In Draper, will not be tolerated. 580 F.2d me, you you will trust .'.. will trust me in a case at we so held that involved enough straight I will be plaintiff’s repeated counsel’s characteriza- you.... why that’s one of the reasons of defense counsel and defendants col- tion yesterday spent I a lot of time on the lectively “gang,” as “his” or “this” credibility people talking were who “ehargepng]” part defense counsel “as here, up myself and [defense counsel]. conspiracy,” implying the same 7085-87; J.A. at 7097. He and their counsel had withheld J.A. see also defendants “every get pledged time we a crucial his own truthfulness: documents: also plans”). testimony Roth

with future video See ("considered ‘overlap’ with TINS to Network”). Video Mannington Armstrong’s mar- 24. Contends market share is chart shows ket share as 49%. 25-30%. J.A. at 1296-1303. all, mean, Judge you plaintiffs assert that their trial coun- as the told

I after absolutely right, regard not no it’s sel’s summation this was Judge law- stronger the truthfulness than that warranted the evi- just so much might you, if I yers, although I remind conspiracy Armstrong’s dence of between got up I here fewa may, They that when suggest witnesses and counsel. ago, you I would never lie Anastasio, months I told F.2d stands for couldn’t you. proposition counsel] that a trial is not warrant- [Defense new single misrepresentation point out a questioning ed on basis of counsel’s you over the three I made to credibility In striking of a witness. con- I one. didn’t make months because case, however, holding our trast tryI not how cases. That’s Anastasio rested the fact that improper trial statement counsel’s was added). (emphasis And fur- J.A. at proper isolated one in an summa- otherwise ther: fact, tion. Id. at 706. This combined trial], I you I the onset of said to [at the district court’s curative instruction you I lie pledge that not will make that the statements of counsel are prove everything on this I will [de- evidence, sufficient to ensure that board. monstrative aid] Id.; prejudicial impact no had occurred. J.A. at Salas, (one also 846 F.2d at 907-910 see impassioned in a emotion- highly comment trial counsel’s comments Plaintiffs’ charged ally preju- trial was insufficient not limited to counsel. were dicially the defendant’s affect substantial arguing credibility relative When rights). *37 witnesses, a repeatedly he made number of spoke in terms impassioned remarks. He The district court also found that 7044; 7034; 7040; nerve,” at of “the J.A. plaintiffs’ trial had made state counsel 7058, lie 7050; Armstrong witnesses to of arguably ments that referred extrinsic themselves a perjure stand or “with the Fineman, F.Supp. evidence. 774 at 270. 7040, face,” 7037; opining at straight J.A. example, For he stated: “I have more on say straight a “with that he couldn’t Draeger, you it. Mr. I won’t bore but face”; judge and a “in front of federal you hope I now trust me that there’s 7050; 7034; 7038; jury,” at federal J.A. here, going in I’m plenty more not but testimony 7058; argued that the 7139. He 7051; you it.” at bore J.A. see also theory and its of of witnesses plaintiffs Although at 7097. the con J.A. “insulting” simply to the in

the case was that tend the statement was made 7039; 7047; at telligence jury, of the summarizing context the evidence 7057, 7048; opined that wit referring plaintiffs’ that trial counsel jurors mistaken the must have nesses evidence, to record court found the district “just the boat”. J.A. at 7050.28 people off elaborating that counsel had relied without recognize “advocacy” Although we that Fineman, 774 on facts outside the record. passion,” not “be context need devoid F.Supp. Ay As made clear in 270. we that the district court did we are satisfied Spencer, argument injecting prejudi v. ruling these oub not err that remarks proper evidence constitutes revers dividing line line from cial extraneous crossed the (3d Cir.), error. 164 cert. Draper, See 580 F.2d ible 550 F.2d improper conduct. 2952, denied, 907, 432 S.Ct. 53 U.S. 97 him, capsulizes quote neatly plaintiffs’ please, trial And bless in front of a One God respects. in these After judge question. summation I counsel's federal ask him that put recreating question witness jury got the He’s in front of federal and he’s concerning Draeger whether Roth’s Dennis no, say, nerve to it’s not inconsistent. just to Abrahamson a bla- "[weren’t] comments tant, got a of nerve. God bless him. He’s lot blatant, disregard you of what were blatant eye? you imagine looking you in the Can he’s do?’’, argued, supposed to he 943, (1977).29 (3d Cir.), F.2d 948 n. 11 L.Ed.2d cert. denied, 854, 178, 469 U.S. 105 S.Ct. (1984). Roebuck, L.Ed.2d 112 Weight of the Evidence B. we man result, just dated such a acknowledging ruling respect to court’s With permitted that the evidence number against weight the verdict was supported inferences which plaintiff’s evidence, caution that the district we recognizing cause of action but also grant a new trial on ought court weight of the evidence fell the other miscarriage justice “a this basis where way. regard The comment made in we if the were to stand.” would result verdict equally applicable here: Corp., Rail v. Consolidated Williamson acknowledge must We also the extraordi- (3d Cir.1991). F.2d This nary number of inferences that jury power limit the district court’s must have drawn order to reach the grant a new trial seeks to ensure that a that it Although verdict did. we believe “judg district court does not substitute its each the inferences that we have credibility ment of facts and the of the individually logically discussed are jury.” for that of the Lind v. witnesses sound, recognize point that at some (3d Inc., Schenley 278 F.2d Indus. many specu- too inferences become mere (in Cir.) banc), denied, cert. 364 U.S. lation; plainly very this verdict comes (1960). 5 L.Ed.2d 60 “Such close to that line. denigration jury of the action effects Roebuck, 852 F.2d at 736. When reviewed system and to the extent that new trials whole, light as a even most favorable over, if granted judge are takes he does nonmoving party, the record in this usurp, prime jury function of the case as well allows for the inferences on It then the trier of facts. becomes plaintiffs which the rest their case. None- appellate to exercise a duty tribunal theless, we cannot find that the district degree scrutiny supervision closer concluding court abused its discretion in grant than is the case where a new trial is clearly against the verdict was perni ed because of some undesirable or weight of the evidence view of the infer- obtruding influence into the trial.” cious despite ences the must have made *38 Id. evidence, contrary especially direct (cid:127) Nevertheless, finding view of the district court’s judg reversal of a plaintiffs’ prejudi- trial counsel advanced upon finding a ment n.o.v. sufficient cially improper arguments jury to the support jury’s evidence to the verdict does trial, throughout culminating par- the of a or preclude not affirmance new trial ticularly summation. offensive arising der from the conclusion that the against weight verdict is the of the evi questionable Given the wealth of re- See, e.g., v. dence. Roebuck Drexel Uni by plaintiffs’ marks made trial counsel and 715, (3d Cir.1988); case, 735 versity, highly clearly 852 F.2d inferential are the we Indus., Bearing v. Litton convinced that the district court did not American Co. mean, argu- you just got closing I does he think off the error is committed when counsel’s Really. jury Who does he think he is? boat? ment to the introduces extraneous matter insulting. That is probability which has a reasonable of influenc- J.A. at 7050. 170; ing Draper, verdict." Id. see the at also 580 action, (in wrongful F.2d at 96 death it was case, injury Ayoub, personal In we consid- 29. plaintiff's speak improper for counsel to representation ered defense counsel’s that the children, meeting with the decedent’s who did plaintiffs testimony was inconsistent with his testify, improper spring- an not and use that as history medical as contained in two sets of speculate motiva- board to as to the decedent's hospital records. One set of records was not attempting dangerous, and ultimate- evidence, the tion although submitted into a doctor testi- fatal, ly job). the district court’s instruc- Even history practice fied that in a medical was based tion, Thus, jury that the would have to "recall the description. upon patient’s the the effect missing hospital testimony Ayoub about set of [the of counsel’s remark was to insinuate that prejudice. the given did not suffice to cure records]’’ had inconsistent statements about his Ayoub, & n. 10. medical condition. We ruled that 550 F.2d at 170 ”[r]eversible awarding destroy competitive to TINS’ threat discretion

abuse its Armstrong in the relevant video market. new trial. case, plaintiffs’

At close of the Summary orally granted Verdict and court a directed Directed district VI. on TINS’ section Judgment Order verdict claim, determining that “under no set of will remand this case Because we based on this record could circumstances trial a new on TINS’ court for district reasonably find that Stern shared claim, now address interference tortious eliminating purpose of orders of the district dispositive two other competition magazine from in the video section verdict on TINS’ the directed court: ruling, market.” J.A. so summary judgment claim rejected proposition district court TINS’ claim. of contract breach lia co-conspirators that section 1 are held joint ble for their commitment to unlaw Act Section Claim Sherman A. TINS’ ful purpose whether or their motives making commitment 1 of the Sherman Act are different. Section contract, that the court’s novel We conclude district “[e]very combination prohibits approach misplaced is as it renders section ..., of trade or conspiracy or restraint private litigants 1 claims unavailable commerce ...” U.S.C. § [interstate] suffering injury antitrust as a result of (1982). judicial gloss A of reasonableness in a concerted action vertical matrix. Such 1; to action cast over section has been recognize a restrictive rule fails to the dif able, trade must be unreason a restraint of objective ference between motive Corp. v. Business Electronics able. See dramatically would alter antitrust land Corp., 485 Sharp U.S. Electronics scape unjustified in manner either 1518-19, L.Ed.2d precedent policy As we considerations. requires proof A 1 claim thus section Sweeney, set forth Edward 637 F.2d J. concerted action and an two elements: partici emphasis Only of trade. unreasonable restraint pant’s “commitment scheme [the] concerns us here. first element designed to achieve an unlawful [which is] variously formulated the meet- We have added) which is purpose” (emphasis crucial. an antitrust con- ing requisite minds agreement A rational factfinder could infer spiracy. knowledge objective with the the directed verdict thus propriety objective and action calculated achieve whether, regard turns on [Arm- objective despite differing motives. Stern], circum- "... strong and outset, recognize At the is critical to *39 as to warrant trier stances are such [the conspirators judice are verti- that the sub finding [alleged] that the con- of in fact] aligned; conspiracy of cally their consists unity purpose or a spirators had a of by upon pressure brought a manufacturer design understanding or a common driving competi- its to aid in a distributor in minds an unlawful ar- meeting of a typical tor out of business. vertical rangement.” context, alleged competitor an to the manu- v.Co. Kaiser Al Metal Culvert Columbia perceived facturer will not be same 20, Corp., 579 F.2d 33 & Chem. uminum light by manufacturer’s downstream denied, 876, Cir.), 439 (3d U.S. Rather, cert. a any interest distributor. (1978) (citations L.Ed.2d 190 might eliminating S.Ct. in this distributor harbor omitted). have described concerted We be competitor from market would deriv- a section 1 claim as re action element of ative of its manufacturer. As demonstrat- case, pose of a “conscious commitment a quiring proof ed this did not direct Stern; designed scheme competitive a common achieve threat Stern lacked objective.” any independent Edward Swee motive to drive TINS unlawful J. here al market. Because Stern ney, 637 F.2d at 111. TINS has relevant video Armstrong products conspired of Armstrong and Stern relied sales leged that revenues, Likewise, percent gross required how- we have previous- for 90 ever, naturally perceive that that ly sharing it would an exact anticompetitive Armstrong's is in interest also inures which motive for concerted action. Harold only possible Friedman, to Stern’s benefit. Stern’s Markets, Inc. v. Thorofare destroying nec- motivation for TINS would Inc., (3d Cir.1978) 587 F.2d 143 n. 64 essarily de- derivative (“Although there is no direct evidence that competition. In this sire eliminate its shared Union Thorofare’s motive of elimi- evidence, finding upon factual the record nating competitor, a Union cannot automat- clearly the district court was not errone- ically liability be absolved from on this ous.30 ground, particularly might since it well purpose known Thorofare’s parties suggested have not nor have ‘materially accomplishment aided any authority we been able to find for the ”). plan’ Friedman, In Harold Inc. v. proposition vertically aligned co-con [its] Co., (3d Cir.1978), Kroger 581 F.2d 1068 spirators must share an identical anticom- Moreover, petitive explained in some detail the motive. we cannot con contours of the vertically provided by Supreme ceive of a situation which factors Court in aligned co-conspirators seeking destroy Albrecht, case, price-fixing vertical competitor satisfy one determining could ever concerted action: requirement. We note that the Su First, both Milne and Kroner knew that preme Court has not carved out from sec purpose the Herald’s was to assure its liability conspiracy destroy tion 1 price pa- fixed for the retail sale competitor by two firms at different levels Therefore, pers. knowledge of the de- Although of distribution. the Court has purpose fendant’s to restrain trade is an per price- more occasions to address had se important factor. Secondly, at least two context, see, fixing illegality a section members of the combination stood to Co., e.g., Albrecht v. Herald 390 U.S. trade, benefit the restraint of (1968)(a 19 L.Ed.2d 998 verti 88 S.Ct. by assuring price Herald it desired price-fixing cal maximum scheme is per se by getting profitable paper and Kroner 1); unlawful under section Atlantic Rich Thus, sense, route. in a two members of Co., v. Petroleum Co. USA U.S. field pur- the combination shared a common 328, 339, 1884, 1891-92, pose they insofar as both benefitted from (1990)(same requiring L.Ed.2d 333 but the restraint of trade. plaintiff injury demonstrate antitrust A important final factor in Albrecht is prevail); principle applies the same to verti agreement that the with Kroner was grounded non-price cal section claims purpose no sense collateral to the to re- See, Electronics, e.g., restraints. Business strain trade went to the heart of the but 724, 108 (recog 485 U.S. at S.Ct. 1519-20 restraint. nizing viability of section 1 claims for nonprice Kroger, vertical restraints under a rule of Harold v. 581 F.2d at Friedman test). reason 1073. . Armstrong primarily ported reiterates in the record as is the inference of moti- an insuffi- ciency challenge theory of the evidence to TINS’ part conspiracy, vation on Stern’s to enter the *40 conspiracy. were out the of record, If this borne namely, heavy upon Armstrong Stern’s reliance Armstrong’s then evidence that Stern supplier product. as the tion, of 90% of its addi- independently and in with its acted accordance produced that TINS evidence to show prevail own business interests would any conspiracy to defeat achieving profit- Stern was not a desired level of However, theory. motive or ability Armstrong had encumbered Stern and III, provided reject above in Part we the reasons inventory Although Armstrong vig- with liens. Armstrong’s in- formulation of the reasonable of, orously permissi- the existence contested may garnered ferences that from the trial of, facts, alleged interpretation ble each of these record. may jury’s because we not tread on the credibili- distributing proposition TINS’ that the TINS function, ty presume in determination must highly profitable magazine would have been reviewing jury this directed verdict that the by enabling supplement Stern to its in- Stern would believe TINS’ factual contentions. amply subscription royalties sup- is come with light under sections and of the Sherman Act facts in the most

Viewing the against suppliers its and one of its non-moving former plaintiffs as the favorable employees conspiring destroy former these factors were that find parties, we business, differs from the before case in Although the in this case. established respects. in a number of salient us broad, “overlap” Roth’s statem ference is to dem ent,31 been understood could have First, role, in obvious contrast to Stern’s recognized a that Abrahamson onstrate employee, Kennedy, the role the former Armstrong’s and TINS’ conflict between employ leaving limited to was Columbia’s Armstrong’s videotapes recognized and open competition a business with Co- Second, Armstrong anticompetitive goal. Although Kennedy suppli- lumbia. and the eliminating from TINS’ clearly benefitted on several occasions to discuss Ken- er met Stern video market and competition nedy’s plans, Kennedy’s relationship future appeasing supplier from benefitted a supplier give did not rise to with Third, dependent. it upon whom was so Kennedy reasonable inference that was Armstrong execu that given the evidence strategy of his and aware co-defendant’s financial precarious of TINS’ knew tives it. knowingly had associated himself with Arm agreement between position, of evidence that record devoid “[T]he [was] central strong Stern would have been and supplier’s] Kennedy privy to [the Thus we conclude to the demise of TINS. machinations ... knew that broader [or] factfinder could draw the that a rational supplier’s] ac- probable effect [the Armstrong to elimi inference that wanted tions would be to eliminate Columbia.” that from the video market so nate TINS Culvert, 579 F.2d at 36. Columbia Metal compete not have to with Armstrong would Further, striking and in contrast TINS, knowingly aided Stern that case, suscepti- instant the evidence was not effort, from somewhat different albeit that conspired Kennedy inference that ble an likely It is not that Stern believed motives. Kennedy acted to supplier with the because it was distributor advantage; he his own economic had thor- with; jury a wish TINS deal did not need to oughly substantiated his financial chargeable is with could find that Stern employment. seek a more remunerative succeeded, knowledge if economically Kennedy Had acted an dis- as a would indeed be eliminated com manner, advantageous a could factfinder market. petitor instigated anticompetitive infer an motive erroneously co-conspira- relied persuasive The district court or coercive Moreover, explicitly hold that anti- Metal Culvert to tor.32 while not stat- Columbia ed, negotiating must share a common that when with co-conspirators clear trust supplier Kennedy yet had assumed anticompetitive motive. Columbia Metal not Culvert, position respect to the brought dependent in which distributor suit Co., required perceived Cities Serv. in First Nat'l Bank v. had testified that he 31. Roth 1591-92, 253, 287, "overlap" pro- video U.S. would gram (1968). "probably” requirements Abraham- had counseled insu- L.Ed.2d 569 These distributing coincidental, make "a TINS would not liability opposed son late concerted, supra of sense.” See Part III.E. lot parallel to deal refusal cases. altogether judice case sub arises in Armstrong inexplicably cites to a conscious In this vertical matrix different factual context. case, Corp. parallelism v. United States Venzie review, given we find that our standard Co., Inc., (3d F.2d Mineral Prod. replete of Arm- the record is with evidence Cir.1975), proposition precedent that our for the dependence upon strong’s motive and Stern's conspiracy "proof requires that of an antitrust Armstrong, to credit should choose 'satisfactory demonstration must include require evidence. Thus we need TINS’ agreement' reflecting to enter an a motivation against speculation in a vertical same checks Appellee’s conspiracy." Brief 53. In or- parallelism case. case as we do in conscious evidence concerted action in der to find parallel *41 well, evidence, if it is situation, As matter as a factual required: to deal we refusal jury, suggests acted that Stern 1) co-conspirator’s credited contrary to the eco- action reneging interest; against on 2) interest in satisfactory its economic demonstra- nomic distributing agreement as TINS. an of a motivation to enter tion 215 (3d Cir.1961), denied, 839, supplier poten- 369 investing the cert. U.S. 82 supplier, Kennedy. 867, (1962) influence over tially (finding coercive S.Ct. 7 L.Ed.2d 843 no Culvert, Therefore, Metal conspiracy parallelism Columbia in a conscious action “insufficient evidence ruled that there was co-conspirator in which a did not act con ‘unity of could find a from which needs). trary to its economic understanding’ between design or purpose, recognize Both Areeda and Kintner defendants”. Id. at Kennedy and the other driving co-conspira- the motivations vertical tors will differ. Our caselaw does not con- conspiracy that a viola- Our conclusion reasoning. trovert this sound We conclude require of section 1 does not the shar- tion although vertically aligned co-conspir- anticompetitive motive is ing of an identical must ators share a commitment to a com- by distinguished supported also commenta- anticompetitive mon scheme which has an Examining conspiracies, vertical one tors. objective, they need not share an identical scholar, Areeda, respected Phillip distin- engaging motive for in concerted action in guishes alleged cases in which the two co- 1 violation section of the Sherman Act. conspirators are both named defendants We thus will vacate the directed verdict on Culvert) (i.e., Metal from those Columbia TINS’ section claim and remand for a in which one is named a defendant plaintiffs’ new trial on this count of the (i.e., case). suggests the instant Areeda complaint. involving in a vertical situation an alleged conspiracy supplier between B. Breach of Contract dealer, a coerced the subordinate dealer plaintiffs challenge The also the district subjected should not be to antitrust liabili- May grant summary court’s ¶ Areeda, at 47- ty. 6 Antitrust Law 1408d judgment Armstrong in favor of on their (1986). opines: he Accordingly, of contract claim. This breach claim is precedents are numerous that a § governed by Pennsylvania stipu- law conspiracy unwilling arises deal- when TINS/Armstrong contract. lated er, supplier, avoid termination [its] grant summary judg- of a Our review

promises exclusively_ Of ... to deal plenary. ment is course, the vice of these vertical re- straints, one, if there is is not that the Complaint, plain- At Count 3 of their buyer, example, agrees coerced tiffs averred that conduct— demands, seller’s that the seller has but “improperly pressur[ing]” allegedly Stern power market and uses it to restrain to withdraw from TINS—constituted competition. of the settlement reached between breach 2 Kintner: Federal Antitrust Id. Accord Armstrong early In TINS and (unanimity of action is Law 9.18 41-43 § granting summary judgment, the district co-conspirator’s partic required and the agreement court ruled that the settlement ipation only promote need his own anticom- any continuing duty Arm- place did “not self-interest); Loew’s, petitive Milgram v. strong representatives not to to instruct its (3d Cir.1951), Inc., 192 F.2d cert. program discuss the TINS denied, 96 L.Ed. U.S. appeal, wholesalers.” J.A. at 70. this (1952)(conspiracy is three based plaintiffs contend that the district 1) knowledge that concerted ac elements: legally unsound and court’s construction is 2) contemplated; tion in the scheme is uni agreement useless renders settlement 3) participation; pursuance form TINS, “eliminating any conceivable rea- apparent contradiction of the scheme might sign had it.”33 son Fineman competitive participants). interests of interpret the task must be to Valley Supply Delaware Marine Our See also Co., agreement language 297 F.2d 199 of the settlement v. American Tobacco Co. initially upon appeal. plaintiffs Therefore we 33. The also make mention of an im- have arisen duty good dealing. plied and fair faith As decline to address it. out, allegation appears points *42 216 v. Vogel construing a par ation” in contract. of the the intention with conformance 878, 291, Berkley, Ress Pa.Super. 354 511 A.2d v. contracting. of the time ties (1986). interpretation 1259, “The court’s A.2d

Barent, Pa.Super. the rea- must one which indicates most glean guidance be (1988). further We parties conduct of the Pennsylvania: sonable and natural of Court Supreme the of the con- based the intended result meaning the of determine order to In Id., With 511 A.2d at 880-81. tract.” the en- we must examine agreement, principles these of contract construction that it is well settled since tire contract mind, TINS-Armstrong set- turn to the we the intention of construing contract agreement. tlement intention and that parties governs in- from the entire must be ascertained agreement required The settlement taking into consideration strument Division Vice President Floor circumstances, the situation surrounding Draeger designated send a letter Dennis to was when the contract parties of Armstrong specifically to five identified they objects apparently and the made Armstrong to assure them that distributors subject of the nature had view distributing objection to had no their matter. ¶ Agreement 1. J.A. TINS.34 Settlement Clemmer, Draeger follow-up also to those Twp. v. was Frederick Lower (1988) personal to con (quoting telephone letters with calls A.2d Pa. Id. Estate, firm the substance of the letters. 410 Pa. 189 A.2d re Mather In agreed provide a Superi- Armstrong to (1963)). Pennsylvania likewise 586, 589 re to without intention letter addressed Fineman that “the has instructed Court to its use.35 Settlement foremost consider- strictions parties is the Armstrong represented wholesalers. part, Arm- the use TINS pertinent this letter know, respect Armstrong strong’s position you special- to TINS as fol- believes that As management person- lows: and sales ization sales specialization of sales man- of distribu- that nel is the most effective method We believe personnel is the most effec- agement flooring sales products. our tion of resilient compete in way assurances, to a wholesaler tive for your explanation Thanks flooring business. resilient program that the TINS would we now realize would assured us that it be has Mr. Fineman unnecessary adversely specialization con- not affect this selling specialized use the staff cept. ongoing to service or further basis on an degree of availabil- Our other concern basis, program. On that we have promote his ity program our wholesalers. of the TINS pro- Mr. Fineman’s convinced become gram by assuring this have addressed concern You adversely special- affect this would to Arm- us if is made available that TINS specialized Armstrong your sell- when ization ing area, particular trading strong in a wholesaler presenta- used initial force is competitive- available on TINS will made potential TINS retail sub- TINS tions Armstrong ly whole- equal all other basis to time commitment of a minimal scribers with trading particular in that area. salers selling your force thereafter. Fineman, Therefore, have sent the at- Mr. I Therefore, upon Mr. Fineman's assur- based Armstrong certain wholesal- tached letters to ances, you Armstrong does not we advise having negotiations. you are ers with which Armstrong utilizing any wholesaler object to up any my personal intended to clear have These letters are program. You addressee], assurance, misunderstandings name of and assure those wholesal- [insert you not, independent any Armstrong way, business decision at- whatever ers program regarding will not independent make any tempting busi- to influence their working togeth- goal affect our manner relating to use of TINS. Of decisions ness course, as a team. er you can- must realize that express policy It is not the not, pref- policy, recommend as matter products opinions other than their any any product is neither man- erence for which therefore, and, Armstrong expresses no own opinion by Armstrong World nor marketed ufactured against use TINS. for or Industries, We continue follow Inc. at 7772-73. J.A. respect policy to TINS. Sincerely, letter reads: 35. This Draeger D.M. Mr. Dear Fineman: your you your time last week at 7775. Thank It is unfortunate that explanation of TINS. relating misunderstanding had *43 Or, agreement. alternatively, was to settlement 2. A third letter Agreement 11 Armstrong’s managers who district any Armstrong distributor could have sent Armstrong’s position deliberately disobeyed with re- their instructions questioned Agreement Armstrong 3. subjecting liability TINS. Settlement II without spect to same as the substantively breaching agreement. is This letter Draeger required to send to letter interpretation This para- restrictive designated by Armstrong distributors five graph Armstrong’s obligation 4 reduces Either pursuant paragraph Fineman meaningless hollow and exercise. The request such a or TINS could Fineman implicit assumption underlying paragraph in- Armstrong, they could letter from instructed, Armstrong's that once dis- request. the wholesaler to make form managers prospectively will comply trict Id. giving their instructions. The of a that, request Armstrong argues any absent a instruction divorced from bare obli- 3, it did not owe a pursuant paragraph gation obey yielded it would not have continuing obligation under the settlement anything of value to It follows that TINS. plaintiffs The fail to meet this agreement. only para- reasonable construction of directly, implicitly recognizing continuing representa- contention graph includes a Arm- plaintiffs trigger failed to Armstrong’s managers tion that district obligation paragraph 3. strong’s under by their instructions and that will abide Nevertheless, if they suggest that the set- inquiries about TINS would be distributors’ agreement not establish a con- tlement did Armstrong’s referred to Lancaster head- obligation, plaintiffs gained tinuing quarters. signing Clearly, it. the un- nothing from Armstrong regard in this that a contends ambiguous language paragraph 3 im- reading paragraph 4 should restrictive upon Arm-

posed continuing obligation adequate stand because TINS received triggering strong only response to a paragraph (providing quid pro quo request. Armstrong upon request). letter We because, plaintiffs’ persuasive reject ar this contention read as a more whole, continuing agreement provided gument pertains alleged to an the settlement paragraph Appellant’s prophylactic against prospec- measures obligation under two 1) the enunci- Reply Paragraph Brief at 17. of the tive interference: Armstrong’s headquar- agreement provides: ation Lancaster settlement (para- position ters of a neutral on TINS in- Armstrong represents that has 4); 2) posi- graph confirmation of structed all of its floor division district of a letter upon request tion the form pro- managers not to discuss the TINS measure, 3). (paragraph The first insofar and to gram with wholesalers silence of as it dictated the any inquiries from wholesalers to refer expect- managers, by its terms was district Lancaster, management senior sales specific request. operate ed to without Armstrong has Pennsylvania. further combination, all provisions the two cover its floor division district man- instructed paragraph the bases. We conclude that representa- field agers to inform their impose did agreement the settlement personnel of said instruction. tives and continuing obligation upon Armstrong. language susceptible If were reason, grant we will vacate the For this interpretation it im- court’s district this claim summary judgment and remand obligation upon Arm- posed a one-time question of whether for trial on TINS, according spirit strong, obligation was breached. re- agreement is undermined and TINS ex- inadequate consideration. For ceived Remedies VII. Election of construction, ample, under this restrictive this matter for a Because we will remand a subse- Armstrong could have delivered interference, tortious still trial TINS’ contradictory instruction and new quent of con- Act section 1 and breach compliance the Sherman deemed in have been claims, may again presented single loss future district court tract *44 profits jury. Simply to the TINS of an election of dam- because the issue confront verdict, wrap the the district was able to that loss into several ages. Pursuant to recovery does legal TINS on the different theories of judgment for court entered $58,500,- the recoup of not entitle it to twice. Thus in the amount antitrust claims may by appropriately court award 000, trebling the million awarded district $19.5 election, $217,700,000 compensatory damage figure, single which at TINS’ jury, the or upon punitive might, represent jury retrial damages, and the compensatory arising from of contract interest. J.A. at 89.36 award the breach plus prejudgment claim, compensatory damages, the is to recover tort or that it entitled TINS claims prior damages. damages trebling.37 antitrust of Since we have both sums claim, will also we reinstated contract principle applies The same that count. address awards; punitive damage TINS alternate accurately recovering elect either court noted must between under The district any punitive damages its law with or un had antitrust tort premised that TINS both upon loss of der its antitrust claim with its treble dam damages future and its tort recovery presume ages. that the breach of TINS reasons that profits; we predicated punitive damages anti damages would both and trebled contract be damages “dou upon purposes For of com trust would not constitute that same loss. then, recovery,” citing differing purposes al damages, the district court ble pensatory by punitive and single legedly to a re served trebled dam appropriately limited TINS unpersuad punitive dam ages. are Whereas traditional covery profits. for lost We wrongful and plaintiff ages case concerns a serve to deter conduct ed whose that tortfeasor, (Armstrong’s punish argues in Con single conduct that course of prospec gress TINS’ that additional remedi and envisioned an terference Stern’s relationship) single purpose by and a al be served anti tive would trebled contractual namely (TINS’ profits) damages, encouragement trust lost future should injury damages private or thrice over of actions. Bruns profits those twice See recover 10, Corp., legal theory advanced favor of 429 U.S. at 485-86 & n. for each wick Accordingly, at n. yield This an unwarranted S.Ct. 695-96 & 10. liability. would labeled, suggests recovery how of both awards recovery. No matter windfall jury ruling part upon premised $1.8 The an 36. was in then returned with answer This million, which, convey jury perhaps coincidentally, rep- had unable to also concern that the been any portion coherently $17.7 $19.5 $17.7 whether resents difference between and damages jury may $19.5 million million in antitrust million. Concerned that overlapped damages subtracted, to TINS merely tort awarded over- not understood the instruction, each other. lap pointed the district out figure equalled their the difference between jury had instructed as The district court damage explained two awards that subtract- follows: ing to his them would have conformed If, if, monetary you have awarded but retiring After once instruction. 7251. ques- damages as set forth answers both jury again, the with a returned “moments later” any part all each 4 and does tions “We it.” note stand so, damages, represent the same and if award jury’s The district court concluded that the money sum is included in both what equalled damage million tort award $17.7 awards? expert figure profits claimed TINS’ lost 100. J.A. at lacks million, witness James Kobak whereas the record jury $37.2 first answered reveal- The numbers, any mil- $17.7 for an additional substantiation simply ing had added the two that it claims, profits as on the antitrust lion lost reinstructed the on that so the district court "overlap” truly $1.8 point: you if the were twice for the same would true "... can’t recover you really, independent re- injury.... question asks J.A. at 101-02. Our number 11 million. compels finding. overlap? ... If there was com- of the record also was there view monality, overlap, poten- if was if there is there based We each would be recovery assume because questions under both tial for double profits, identi- damages], lost these awards would be damages] and 10 [antitrust four [tort cal; not, suggest court you if district question tell what 11 asks me then them the conform to evidence. to both.” J.A. 7243-44. mold amount common interference, duplicative pro- and would tortious breach of contract not be would private anti- remedial desirable and Sherman Act section claims. mote Soc’y Me- American trust actions. See assignment of costs will be set forth Hydrolevel Engineers Inc. v. chanical separate in a order. 556, 575, 456 U.S. Corp., (“... (1982) anti- 72 L.Ed.2d 330 SUR PETITION FOR REHEARING primarily action created private trust remedy for of antitrust the victims Nov. *45 violations”). SLOVITER, Judge, Present: Chief only partially correct our TINS is BECKER, STAPLETON, MANSMANN, Although damages are not view. treble GREENBERG, HUTCHINSON, SCIRICA, character, they do punitive serve a solely COWEN, NYGAARD, ALITO, ROTH and in addition penal deterrent function LEWIS, FULLAM, Judges, Circuit one, consequence and as a do a remedial Judge District *. overlap punitive damages. somewhat with petition rehearing appel- for filed 477, 429 U.S. Corp., See Brunswick having case lants above entitled been 691-92; Mufflers, Inc. Perma S.Ct. Life judges participated who submitted to Corp., 392 U.S. v. International Parts the decision of this court and to all other 1981, 1984-85, 20 L.Ed.2d judges of circuit in available circuit Moreover, (1968). to discern we fail how service, regular judge active no who damages requiring an election of would having in the decision for concurred asked purpose the remedial trebled undermine rehearing, majority and a of the circuit damages. an Under election antitrust regular judges the circuit active ser- scheme, plaintiff simply will choose the having rehearing by for vice voted damage larger of the alternative awards. banc, petition rehearing court plaintiff predict can trebled Where Judges Becker and denied. Scirica would damages compensa- may exceed antitrust award, granted rehearing. an punitive damage elec- tory private par- scheme will not diminish tion antitrust

ty’s bring incentive claim. prevails upon event that TINS

In the retrial, than one cause of action

more may proper- that the court

we hold district require it to elect either tort antitrust

ly only may and that recover

recovery damages. compensatory once America, Appellee, UNITED STATES of VIII. Conclusion v. of the will affirm those orders dis- We BARNHART, Appellant. Charles granting judgment n.o.v. to trict court No. 92-3142. Act Armstrong on Sherman section individual tort claim. claim and Fineman’s Appeals, Court of United States will reverse the order district We Third Circuit. on granting judgment n.o.v. TINS’ court of a grant and affirm the new Argued tort claim Oct. will vacate the

trial on claim. We Nov. Decided Act verdict on section directed the Sherman judgment summary and the claim of contract claim. breach

Finally, we will remand matter trial on

the district court for a new TINS’ rehearing.

* Judge panel voted as to Fullam motions notes outlining could written of conversation According Fineman, advantage. tag naming TINS format and distributors con- tacted). also reduced overhead costs associated Fineman testified that at this time promotions Armstrong’s plans because enabled distrib- he was unaware of later efficiently utors reach their retailers and enter video market but he learned simultaneously, years and eliminated need for was several behind retail of a video development individual visits to each customer. TINS net- work. at 1898-1901. corporation, Industry Fineman’s (TINS), Humphrey concerns System Network marketed its voiced four about Draeger, monthly magazine covering superior, to floor to his Dennis video president of floor through retailers their distributors. TINS vice cover- First, training ing operations. each offers of conducted sales TINS’ ex- distribu- might prior “launching” territory tor an intensive four clusive to distributors con- Armstrong’s policy effort flict with of not favor- six-week sales distribu- geo- exchange ing any single within a paying tor’s sales force. distributor TINS, area, maintaining “level marketing rights graphic play- fee to these distrib- Second,

Case Details

Case Name: Elliot Fineman the Industry Network System, Inc. v. Armstrong World Industries, Inc.
Court Name: Court of Appeals for the Third Circuit
Date Published: Nov 24, 1992
Citation: 980 F.2d 171
Docket Number: 91-5613
Court Abbreviation: 3rd Cir.
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