OPINION OF THE COURT BY
A group of students
, The trial court refused to compel arbitration, finding the arbitration provision both procedurally and substantively unconscionable. Daymar appealed and the Court of Appeals reversed the trial court. We reverse the Court of Appeals and hold, instead, that the trial court was correct but for reasons different from those identified by the trial court. Because Daymar’s attempted incorporation was unsuccessful, the Students were not subject to the arbitration provision; as a result, arbitration was rightly denied.
Daymar is a for-profit institution offering degrees in such areas as Graphic Design, Pharmacy Technology, and Business Administration. Founded in 1963 in Ow-ensboro, Kentucky, Daymar has grown considerably over the past fifty years and now operates campuses under various names in Kentucky, Ohio, and Tennessee, with a strong online-education presence as well. In Kentucky alone, Daymar has a presence in seven locations. All the students, represented in this action attended the location in Paducah, Kentucky.
It is not difficult to understand the appeal of Daymar as a higher-education option for many. Generally speaking, Day-mar offers the opportunity to obtain a degree in a specialized field with, according to Daymar, high employment possitíilities — all within a more condensed timeline than traditional higher-education institutions. But, according to the Students, Daymar’s self-promotion and attractive promises to students amounted to deception. Facing unemployment or low wages in jobs unrelated’ to their fields of study, the Students commenced the instant suit against Daymar in 2010.
Primarily, the Students’ suit revolved around the harried admissions process they underwent and the promises or representations made during that experience. Upon arriving at Daymar’s campus, the Students began the enrollment process by filling out a prospective-student question-name. The Students then met with ari admissions representative for approximately thirty minutes to an hour. During this meeting, the Students were required to complete an interview, view a PowerPoint presentation on available academic programs, and complete a 12-minute Won-derlic Cognitive Ability Test. Additionally, the Students were given the option to take a tour of the campus if they desired. After completing all these tasks, the Students were directed to meet with an enrollment counselor,' during which they were expected to sign at least twelve pages of documents. The Student Enrollment Agreement (Agreement) — the contract at issue in this case — was presented to the Students at this time.
The Students claim they were not able to ask any questions about the documents they were -signing and were actually told not to read the documents but, instead, to read them at home after signing. Daymar disputes this allegation and claims the Students were directed, to “read the document, front and back.” Each student received a carbon copy of the Agreement to take home immediately 'after signing. Some of the Students allege this process was so abridged and pressure-filled they enrolled without having any intention of doing so or knowledge that they, in fact, did enroll.
The Agreement is a single page, front and back. Notably, the Students only signed the front of the Agreement. As a prerequisite to attend Daymar, the Students were required to fill out and sign the Agreement. The Students were unable— actually not allowed — to amend or negoti
This Agreement and any applicable amendments, which are incorporated herein by reference, are the full arid complete agreement between me and the College.
On the reverse page of the Agreement, the Students encountered a sea of plain-type provisions dealing with tuition refunds, curriculum changes, Daymar’s permission to contact the Students or their employer, and arbitration. Located at the bottom of the reverse page, the árbitration provision, again in plain type, specified that “[a]ny dispute, controversy, or claim arising out of or relating to my enrollment at the College, this Agreement, or the breach thereof, ... be resolved by arbitration[.]” Of note in the terms of the arbitration provision: (1) the'Students are required to split the costs of arbitration with Daymar; (2) the Students are responsible for their own attorneys’ fees; (3) the validity or enforceability of the arbitration provision is a question for the arbitrator, not a court; and (4) Kentucky law shall govern the validity, interpretation, and performance of the Agreement.
The Students claim they were entirely unaware of the arbitration provision’s existence, let alone its meaning. Even if the Students were aware of the arbitration provision’s existence and had the perceptiveness to ask an admissions counselor about it, Daymar admits that no admissions counselor could have explained what it meant or how it operates. Indeed, Day-mar representatives testified students had never been notified that- the arbitration provision existed in the document or that by signing it they were waiving their constitutional right to a jury’. Curiously enough, enrollment counselors were réády and able to explain every other portion of the Agreement except the arbitration provision.
Relying on the Agreement- each of the Students signed during this admissions process, Daymar petitioned the trial court to dismiss the suit to arbitration. The Studénts argued the arbitration provision was both' procedurally and substantively unconscionable. At the hearing on the matter, in addition to evidence regarding the admission process, the Students presented a great deal of evidence pertaining to their current economic station and the high cost associated with arbitration. In summary, the trial court’s findings of fact provide a consistent theme of large amounts of student debt and low, often near-minimum wage, earnings. The trial court also heard expert testimony regarding the high costs associated with arbitration.
The Court of Appeals summarily rejected the Students’ argument regarding unconscionability, both procedural and substantive. As for procedural uncon-scionability, the Court of Appeals found the Agreement was not procedurally unconscionable simply because it could be characterized as. a contract of adhesion, as the Students had argued. The Court of Appeals noted that the Students were given an opportunity to read the terms on both sides of the Agreement, and the terms were conspicuous and comprehensible. In the view of the Court of Appeals, if the trial court’s undue-expense analysis was upheld, “a very large portion of the citizenry of this Commonwealth would be able to avoid a contractual commitment to arbitrate merely, by showing the court that they made less than a certain salary.” Finally, the Court of Appeals rejected the Students’ argument that the arbitration provision was not properly incorporated because they signed in the middle of the two-page document. The Court of Appeals focused its analysis on the fact that the Students’ signatures were found below, the incorporating .language.
II. ANALYSIS.
To paraphrase the Supreme Court of the United States in First Options of Chicago, Inc. v. Kaplan,
The parties initially debated whether the merits of this action should be considered under the Federal Arbitration Act (FAA) or the Kentucky Uniform Arbitration Act (KUAA). At this point in the litigation, the parties — along with the trial court and the Court of Appeals — have essentially agreed that the FAA governs. The basis for such agreement is easily found in the FAA’s declaration that it shall ápply to “[a] written provision in any ... contract evidencing a transaction involving com-meree[.]”
The resolution of this debate is rather immaterial. We have routinely interpret
A. The Trial Court, not the Arbitrator, was the Proper Forum to Decide the Validity of the Agreement.
1. Daymar, did not Waive its Challenge to the Trial Court's Authority ,by not Filing a Cross-Appeal.
At both the trial court and the Court of Appeals, Daymar asserted that under the terms of the Agreement, only the arbitrator — not the court — had the authority to determine the enforceability-of the arbitration provision. The trial court and the Court of Appeals rejected Day-mar’s argument. The Court of Appeals did, however, compel the Students to arbitration. Victorious in the Court of Appeals, Daymar did not file a cross-motion for discretionary review in this Court after we granted the Students’ motion, for discretionary review.
Recently, we performed an exhaustive review of our case law controlling when cross-motions for discretionary review are required. We will not repeat that here, but suffice it to say our case law is now clear: cross-motions for discretionary review are required, “only where the party is aggrieved by the lower court.”
Appealing the issue of whether the trial court or arbitrator should'have decided the issue of unconscionability.made little sense for Daymar because it achieved its ultimate goal: forcing the Students to arbitrate their claims. As our ease law clearly states, Daymar was only required to “raise any other grounds argued to the lower
2. The Trial Court Properly Exercised its Jurisdiction Because the Students Challenged Whether There was an Actual Agreement to Arbitrate.
In elementary terms, “arbitration is simply a matter of contract between the parties; ... a way to resolve those disputes — but only those disputes — that the parties have agreed to submit to arbitration.”
Broadly speaking, validity challenges to arbitration provisions can be separated into two types: (1) challenging “specifically the validity of the agreement to arbitratef ]”
Daymar argues that the language of the delegation provision makes it undeniably clear the parties agreed to have the arbitrator decide the issue of arbitrability. The delegation provision provided: “All determinations as to the scope or enforceability of this arbitration provision shall be determined by the arbitrator, and not by the court.” In support of this argument, Daymar relies heavily upon the Supreme Court’s decision in Rent-A-Center. Unfortunately for Daymar, Rent-A-Center does not support its position.
As framed in Rent-A-Center, the Court was asked to decide whether, under the FAA, a court could decide a challenge to a contract as unconscionable where the agreement expressly delegated that authority to the arbitrator. Jackson, a former employee of Rent-A-Center, filed a
But upon closer inspection, Rentr-A-Center is not dispositive as Daymar asserts. The case is not even applicable here. Rentr-A-Center has a limited application: when the ‘‘validity of a written agreement'to arbitrate” is in question, ie., when a party challenges whether an arbitration agreement is legally binding.
Despite not dealing with a delegation clause, we have previously acknowledged a trial court is tasked with determining whether there exists a “valid, binding arbitration agreement” before it may order a case to arbitration.
The question now becomes: did the delegation provision clearly and unmistakably evince the parties’ intent to submit questions of arbitrability to the arbitrator? The short answer is no. We can concede that the delegation provision was clear; but the languágé of the delegation provision is largely beside the point “because the gravamen of [the Students’] claim is that [they] never consented to the terms in [the A]greement.”
Here, the Students allege they did not agree to the arbitration or delegation provision. They claim'the arbitration provision is not binding on them because their signature was physically inscribed before the arbitration provision in the Agreement itself and the incorporation language was insufficient. And they claim Daymar fraudulently induced them to sign the Agreement.
B. The Arbitration Provision was not Properly Incorporated Into the Agreement and, Therefore, was not Binding on the Students.
We now turn to whether the Students actually agreed to the terms of the arbitration provision and, therefore, whether they were bound by them. The Students argue that they are not bound by the arbitration provision because their signatures were not subscribed at the end of the writing as required by
Kentucky Revised Statute (KRS) 446.060; therefore, all the terms appearing in the document after the signature are void. The Students also disagree with Daymar on whether the language of the Agreement was sufficient to incorporate the arbitration provision. In rebuttal, Daymar alleges that KRS 446.060 is inapplicable because there is no legal requirement that arbitration provisions be signed. Daymar also rejects the argument that the Statute of Frauds applies to the Agreement and asserts that the incorporation language was sufficient. We disagree.
Pertinent to this action, Kentucky’s Statute of Frauds provides:
No action shall be brought to charge any person .,. [u]pon any agreement that is not to be performed within one year from the making thereof ... unless the promise, contract, agreement, representation, assurance, or ratification, or some memorandum or note thereof, be in writing and signed by the party to be charged therewith, or by his authorized agent.31
The general rule, with regard to the Statute of Frauds, “is that, if a coiitract may be performed within a year from the making of it, the inhibition of ’the Statute does not apply, although its performance may have extended over a greater' period of time.”
It cannot be disputed that it is impossible for a student enrolling in Day-man to complete the program and obtain a degree within a year. For example, Brittany, Dixon enrolled .in the Paralegal Studies program; and her Agreement outlined that she would have to complete 104 credit hours, which would take approximately 9 terms, lasting approximately 24 months. Despite this, Daymar resists the contention that the Agreement could not be performed within one year. In support of its argument, Daymar points out that while the Agreement indicates the total length of the program, admittedly over a year, the Agreement is essentially a term-to-term contract — that is, a student may leave Daymar at the end of an academic term and incur no penalty and owe nothing to Daymar. But this argument does little to undercut what so clearly seems to be the intent of the parties: a contract lasting more than a year.
The Agreement pertains directly to a program, not a particular term. It clearly states: “I am enrolling at Daymar College (“College”) for the_program_” Moreover, when filling out the Agreement,
ICRS 446.060 promotes the “principle that when a signature is placed at the end of an agreement, there is a logical inference that the document contains all of the terms by which the signer intends to be bound.”
Incorporation by reference is an historic common-law doctrine. For a contract validly to incorporate other terms, “it must be clear that the parties to the agreement had knowledge of and assented to the incorporated terms.”
The Students claim that Kentucky law requires incorporating language “be conspicuous by being in larger or other contrasting type or color[,]”
As we detailed earlier, the Agreement was slightly unorthodox. It .consisted of one page, front and back, which in and of itself is not odd.
This Agreement and any applicable amendments, which are incorporated herein by reference, are the full and complete agreement between me and the College. By signing this Agreement, I confirm that no oral representations or guarantees about enrollment, academics, financial aid, or career/employment prospects have been made to me, and that I will not rely on any oral statements in deciding to sign this Agreement. My enrollment is not complete and this Agreement is not in effect until it is signed by an Authorized College Official.44
We are left to wonder what other terms Daymar may have been attempting to incorporate. Just below that paragraph was the following ostensible attempt at incorporation in all capitals:
_I HAVE READ BOTH PAGES OF THIS STUDENT ENROLLMENT AGREEMENT BEFORE I SIGNED IT AND I RECEIVED A COPY OF IT AFTER I SIGNED IT.
In the blank space adjacent to the . clause, students were to put their initials to signify they had indeed" complied with the clause. Finally, just below that clause was the signature line on which the student and an authorized representative of Day-mar signed.
Problems with Daymar’s incorporation attempt are readily apparent. First of all, the only true incorporating language in the Agreement applies solely to “any applicable amendments.” It is beyond dispute that the arbitration provision, an original term in the Agreement, cannot be an “applicable amendment.” And no evidence has been brought to our attention that the Agreement was ever amended. Put simply, the one clear example of incorporating language in no way applies to the arbitration provision on the reverse side of the Agreement. This is troublesome for Day-mar: the Agreement and any applicable amendments incorporated by reference constitute the full and complete agreement; but that does not apply to, the terms op the reverse side because they are not amendments. , The signature is at the bottom of the first page, before any of the terms on the reverse side, so the terms have not been made part of the Agreement at all under this provision..
For the arbitration provision to be binding on the Students, then, Daymar must rely solely on its provision indicating
Daymar’s choice of language, immediately surrounding the “read” provision only bolsters our view that it was not intended to serve an incorporation function but, perhaps, only to bring awareness to the terms. The signature is required to be at the close of writing; but, of course, we allow terms to be incorporated as long as the incorporation language is above the signature. As we noted earlier, the provision immediately preceding the “read” provision -contains clear incorporation language — obviously, if Daymar had wished plainly to incorpórate the terms on the reverse side of the Agreement, it knew how to do-so. But with the “read” provision, Daymar seemingly attempted to notify the Students that the Agreement continued past their signature, rather than incorporate the back-page language above the signature. KRS 446.060 does not allow this — if-it did, it would be rendered null. A multi-page contract could be drafted with “I HAVE READ ALL TERMS” at the top of the first page followed by the parties’ signatures.
In the end, Daymar’s language is simply not clear enough to overcome KRS 446.060 and the requirement that parties show assent to be bound by terms of a contract. By resolving this case on these grounds, we do not need to reach the issues - of procedural and substantive unconscionability.
III. CONCLUSION.
.It is by now axiomatic that arbitration agreements. are matters of contract and they are to be treated on equal footing with all contracts. Today, we continue that principle. The incorporating language found in the Agreement was insufficient to show assent to arbitration and, more specifically, assent to arbitrate arbi-trability. Accordingly, the Students who signed the Agreement essentially midway through the document were not bound by the arbitration provision on the reverse side of the Agreement. We reverse the Court of Appeals and remand the action to the trial court for further proceedings not inconsistent with this .Opinion.
Notes
. This case involves numerous similarly situated plaintiffs, i.e., students who enrolled at Daymar’s Paducah, Kentucky, campus, now alleging various claims regarding the validity of the enrollment agreement they were asked to sign by Daymar. In the sake of brevity and convenience, we will use the Students throughout this opinion when referring to the collection of student-plaintiffs. Any specific name used will refer only to that particular plaintiff.
. The Students brought a- host of • claims against Daymar: civil conspiracy, breach of contract, breach of implied contract, fraudulent inducement, violations of Kentucky consumer-protection statutes, negligent misrepresentation, violations of Kentucky . antitrust statutes, and violations of Kentucky proprietary education statutes.
. These Students allege they went to Daymar only to get a better understanding of their options and discuss enrolling at a later date and left the campus .unwittingly enrolled in Daymar, At least one Student was entirely unaware she had enrolled.until receiving correspondence from Daymar informing her that classes were starting soon.
. While this action was pending, Daymar offered to front the costs of arbitration for the Students with the condition that the Students reimburse Daymar in the event their claims were unsuccessful. Eventually, Daymar offered to front the costs with no reimbursement requirement. ■ Daymar alleges that the trial court misunderstood its offer and that it was always willing to front the costs with no expectation of reimbursement.
.
. Id. at 943,
. 9 U.S.C. § 2; see also Southland Corp. v. Keating,
. JPMorgan Chase Bank, N.A. v. Bluegrass Powerboats,
. Rent-A-Center, W., Inc. v. Jackson,
. Bluegrass Powerboats,
. Kentucky Rules of Civil Procedure (CR) 76.21(1).
. Fischer v. Fischer,
. Id.,
. First Options,
. Id. at 944,
. Rent-A-Center,
. Id. (quoting Buckeye,
. Id. at 69,
. Buckeye,
. Id. at 72,
. See id. at 69 n. 1,
. Id. at 70 n. 2,
. Bluegrass Powerboats,
. See, e.g., Howsam v. Dean Witter Reynolds, Inc.,
. Rent-A-Center,
. First Options,
. Rent-A-Center, 561 U.S, at 82,
. Id.
. See Prima Paint,
. Bluegrass Powerboats,
. KRS 371.010(7).
. Sawyer v. Mills, 295 S.W.34 79, 84 (Ky.2009) (quoting Williamson v. Stafford,
. Id.
. Id. (citation omitted).
. In re Brockman,
. Bartelt Aviation, Inc. v. Dry Lake Coal Co.,
. See Childers & Venters, Inc. v. Sowards,
. 11 Williston on Contracts § 30.25 (4th ed.2014) (compiling cases from various jurisdictions).
. Bartelt Aviation,
. Id.
. Hertz Comm. Leasing Corp. v. Joseph,
. Bartelt Aviation,
. It is worth mentioning that when the students were handed the Agreement, it was essentially three pages: a white copy, yellow copy, and pink copy. These pages were attached so that when the student signed the Agreement, the signature was carbon-transferred to the other copies. According to Day-mar, this allowed the student immediately to have a copy to take home. At oral argument, Daymar acknowledged the signature line could have been placed- on the back and accomplished the same goals. What Daymar does nof mention, notably, is the likelihood of confusion associated with administering the Agreement in this manner.
.Emphasis added.'
.
. Admittedly, “[i]t is the settled law in Kentucky that one who signs a contract is presumed to know its contents, and that if he has an opportunity to read the contract which he signs he is bound by its provisions, unless he is misled as to the nature of the writing which he signs or his signature has been obtained by fraud.” Hathaway v. Eckerle,
