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Debra Dugan v. TGI Friday’s, Inc. (077567) Ernest Bozzi v. OSI Restaurant Partners, LLC (077567) (Burlington County and Statewide)
171 A.3d 620
N.J.
2017
Check Treatment

*1 171 A.3d DUGAN, FOX, ON BE ALAN AND ROBERT CAMERON DEBRA SITUATED, OTHERS SIMILARLY HALF OF AND ALL THEMSELVES INC., NTIFFS-APPELLANTS, FRIDAYS, TGI v. PLAI WORLDWIDE, INC., BEHALF ON CARLSON RESTAURANTS SITUATED, SIMILARLY OF AND ALL OTHERS THEMSELVES BOZZI, BEHALF ERNEST ON DEFENDANTS-RESPONDENTS. SITUATED, OF SIMILARLY HIMSELF AND ALL OTHERS PARTNERS, PLAINTIFF-RESPONDENT, v. OSI RESTAURANT LLC, GRILL, AL., ET DEFEN CARRABBA’S ITALIAN T/A DANTS-APPELLANTS. Sept.Term 2015

A-92 Sept.Term A-93 077567and 077556 4, 2017 Argued April October Decided *8 Dugan appellants in argued for the cause D. Friedman Sander (Law (A-92-15) Inc., D. Sander Fried- Fridays, Office v. TGI Hanna, on Wesley G. man, Friedman and attorneys; Sander D. briefs). respondents Dugan in argued the cause for Orlofsky M. Stephen (A-92-15) (Blank Inc., Ryan, and LeClair Rome Fridays, v. TGI Kistler, Jeffrey L. Orlofsky, C. M. David attorneys; Stephen briefs). Schultz, of on the O’Hara, S. counsel and and Matthew argued Legal David G. McMillin for the cause amicus curiae (A-92-15) Jersey Dugan in Fridays, New v. TGI Services Inc. Miller, (Legal Jersey, attorneys; Services New Melville D. Jr. brief). on and David G. McMillin argued Galpem A. for

Michael the cause amicus curiae New (A- Dugan in Jersey Fridays, Association for Justice v. TGI Inc. 92-15) (Locks Firm, attorneys; Galpem, A. Law Michael Andrew brief). Bell, Barry A. on P. and James argued Jeffrey Jacobson for S. cause amicus curiae New (A- Inc., Jersey Dugan Civil v. TGI Fridays, Justice Institute 92-15) (Lowenstein Warren, Kelley Drye Sandler and attor- & brief). neys; Jeffrey Rooney S. Jacobson and Gavin J. on the Stephen Orlofsky argued for appellants M. the cause v. in Bozzi (A-93-15) (Blank Partners, LLC OSI Restaurant and Rome Office, Briggs attorneys; Stephen Orlofsky, Law M. David C. Kistler, Iannucci, Briggs, Michael A. Norman W. and Adrienne briefs), Chapman, of counsel on the Doherty, argued M. respondent Donald Jr. the cause for (A-93-15) (Law Partners, Bozzi v. OSI Restaurant LLC Office Doherty, attorneys; Doherty, Donald M. Donald M. on Jr. brief). Romberg argued for

Jonathan the cause amicus Seton curiae University Hall of Law for Dugan School Center Social Justice in (A-92-15) Fridays, v. Bozzi TGI Inc. v. OSI Restaurant (A-93-15) (Seton Partners, University LLC Hall School of Law Justice, attorneys; Romberg Center Social Jonathan on the briefs). argued R. Kott Jersey

David cause amicus curiae New Industry Fridays, Business & Association in v. TGI Inc. (A-92-15) Partners, (A-93-15) and Bozzi v. OSI Restaurant LLC (McCarter Kott, English, attorneys; & David R. Edward J. Riester, Monahan, Fanning, Zane C. and Elizabeth K. of counsel briefs). *9 opinion of the delivered the Court. JUSTICE PATTERSON allege appeals, In the the plaintiffs consolidated these Jersey engaged operators New in unlaw- defendant restaurants respect practices prices charged ful with to to the disclosure beverages. upon alcoholic customers for and non-alcoholic Based causation, plaintiffs loss different theories ascertainable and damages against the two relief actions demand other defen- - (CFA), Act Fraud N.J.S.A. 56:8-1 to dants under Consumer 206, They penalties, damages, seek civil and other relief under also Contract, Warranty and Act the Truth in Consumer Notice (TCCWNA), N.J.S.A. 56:12-14 to -18. case, trial certified as a class action each court the action Fridays, Dugan v.

pursuant to Rules 4:32-1 and 4:32-2. In TGI Inc., N.J.Super. 2016), (App. Div. panel of a Appellate Division reversed the trial court’s certification Appellate class. Division denied the defendant’s motion Partners, in Bozzi v. OSI LLC. We appeal leave Restaurant granted appeal in both actions. leave

Applying class action certification Rule 4:32-1 standard Dugan Fridays, Inc., v. hold the CFA we claim asserted TGI questions plaintiffs show that of law have failed to common issues, as Rule re- predominate and fact over individual 4:32-1 presenting loss quires. proof As an alternative to ascertainable Dugan class, plaintiffs to each of the causation as member demonstrate, millions, propose numbering in the for a class charged more than TGIF each member class $1.72 it prices charged that it have had “fair” “reasonable” would beverage prices our disclosed its on the menu. Because CFA theories, rejects “price-inflation” as the jurisprudence action such Dugan theory presented by incompatible plaintiffs, as with Dugan terms, have CFA’s we conclude that respect CFA claims. We predominance with to their established modify Appellate Division’s accordingly affirm the determina- purposes improperly tion that class was certified *10 the CFA claims in asserted that action and remand for a determi- plaintiffs’ nation of the individual CFA claims. respect

We reach a different conclusion with to the CFA claims by plaintiff asserted Bozzi Ernest in Bozzi v. OSI Restaurant Partners, Although general LLC. Bozzi asserts claims that the prices, allegations defendant restaurants failed to disclose his primarily focus specific pricing practice. on a alleges He that the defendant restaurants by increasing violated CFA price charged brand, to a customer for type, the same and volume restaurant, beverage in the course of the customer’s visit to the notifying without change. customer Bozzi’s counsel represents price-shifting that this supported claim is claimant- specific receipts showing that each making customer this claim charged brand, was prices for type, different the same and volume beverage in single the course visit to one of the defendant’s restaurants.

We hold that if Bozzi only class is redefined include claim, specific who customers make that CFA and the claim is accordingly, plaintiff limited Bozzi requirements has met the may attempt Rule 4:32-1 and prove that claim on behalf of the modify class. affirm We and the trial court’s as to determination claim in Bozzi CFA remand the certification of a class that is accordingly. limited respect

With to the claims based on the TCCWNA both appeals, we satisfy conclude have failed to predominance requirement of Rule 4:32-1. We therefore reverse the trial courts’ class certification determinations both cases respect with to those claims and remand for a determination of plaintiffs’ individual TCCWNA claims.

I. summary We our allegations procedural base of the factual history of complaints each action on the and the class certification presented record to the trial court in each case.

A. Dugan actions, v. TGI putative In the first two (Dugan Fridays, Inc., plain- Dugan and Alan Fox plaintiffs Debra tiffs) Inc. Fridays, against defendants TGI claims assert TGIF), Restaurants, Inc.,1 oper- (collectively, owners and Carlson Jersey. in New ators of TGIF restaurants practice maintained plaintiffs claim that TGIF Jersey men TGIF restaurants’ beverages in New offering certain They allege beverages.2 of those listing prices us without *11 commercial by engaging in unconscionable the TGIF violated CFA assert, among They also contrary to 56:8-2. practices N.J.S.A. claims, regulatory provision, N.J.S.A. TGIF violated a that other sell, for sale 56:8-2.5, offering or “mer selling, attempting to by point purchase.” The the price is not marked at chandise that Dugan on the the TCCWNA premise their claim under plaintiffs legal right of “clearly a a established allegation that TGIF violated offering beverages for responsibility of a seller” consumer selling price at notifying consumer of the total “without the sale 56:12-15; 56:8- (citing N.J.S.A. purchase.” N.J.S.A. point of the Dugan 2.5). damages, penalties, civil plaintiffs demand The the TCCWNA. other relief under Dugan Dugan was the sole original complaint, plaintiffs’

In the Dugan asserted class. representative putative plaintiff and in Mount that, restaurant company-owned to TGIF during visits a drinks, drinks, and Laurel, soft mixed purchased “unpriced she priced menus.” comprehensively otherwise off Defendants’ beer not made aware the alleged on each visit she was Dugan that defendant, Worldwide, Inc., which was named as Restaurants Carlson Restaurants, Inc. of Carlson the former name Dugan thirty-eight in New alleged TGIF restaurants there were thirty-four interrogatories there were Jersey. indicated that TGIF's answers twenty company-owned and Jersey, fourteen that were in New TGIF restaurants Dugan plaintiffs alleged complaint, operated franchises. In their were as restaurants, whether in all TGIF of the menus controls the content that TGIF company-owned or franchises. restaurants are those prices charged beverages presented for the until TGIF staff her original with a check. In her complaint, during she claimed charged visit to a restaurant TGIF she was for a beer at $2.00 charged bar and for $3.59 later the same brand beer after moving to a table.

Dugan alleged typical that her claims were of the claims of the class and asserted that requirements she met all for class sought certification under Rule 4:32-1. She of a certification consisting Jersey Friday’s “all customers New TGI who purchased from items the menu that did not have a disclosed price.”

TGIF Dugan’s complaint moved before trial court dismiss 4:6-2(e). for pursuant failure to a claim state Rule The trial Appellate court motion An panel denied the to dismiss. Division to appeal. granted denied TGIF’s motion leave We TGIF’s appeal summarily motion for leave remanded matter to an Appellate panel Division consideration of merits of appeal. opinion, panel unpublished Dugan concluded adequately pled had her CFA and TCCWNA claims and affirmed the trial court’s determination. then filed a first amended complaint, expanding allegations regarding her visits to her TGIF in Mount restaurant Laurel. *12 parties discovery. conducted depo- certification her

sition, Dugan during that admitted the to 2008 visit a TGIF paid prices restaurant she which different for two orders table, beverages identical at the bar and at the she did read beverage the section the She menu. stated that she did not receipt until realize later reviewed paid she her had she $2.00 for a paid beer at the bar and later for a $3.59 beer a table. Dugan stating later submitted a certification that she had looked at the many TGIF menu on occasions and expected pay price paid same the bar that she when she sat at a table. Among produced by the documents TGIF in discovery were Dugan by documents characterized training as mate- documents stated that servers rials TGIF servers. Those seating opened menus to customers. should hand customers Dugan plaintiffs produced

TGIF also what the characterize as argument Plaintiffs’ counsel stated at oral “market research.” analysis of those documents reflect a TGIF consultant’s consumer Dugan beverages in ordering restaurants. The behavior research demonstrates custom- plaintiffs contend that the market beverages if tendency expensive fewer ers’ to order less they than if beverage prices are listed the menu order Dugan by prices are unlisted. As the research described was of customers studied informed bever- plaintiffs, group one group was not. age prices visiting a restaurant and the other when beverage prices spent average of The customers informed prices whom per than the customers to were less visit $1.72 Dugan research, marketing Relying on not disclosed. position charge higher price is in plaintiffs claim that TGIF compelled by beverage price that it for a than the would be prices charge beverage if it its market forces to were disclose on restaurant menus. Dugan basis, plaintiffs stated their intention

On that putative class the same prove that each member of their suffered as a result unconscionable commer- ascertainable loss of $1.72 They by violations TGIF. practices regulatory cial committed figure global to calculate they indicated that would use the $1.72 damages for class. their entire

Relying proof of loss theory on that of classwide ascertainable causation, Dugan for class certification.3 Between the moved motion, filing of that filed a and the determination second allegations complaint, detailing her about her amended further restaurant, omitting specific visits to references to the the TGIF her, naming Fox as an additional prices charged TGIF summary judgment, which was denied the trial 3 TGIF cross-moved for court. *13 plaintiff representative.4 and class Fox visits described to TGIF alleged restaurants and that he would ordered or have different beverages during fewer one those visits he had been informed prices charged. about the that would be Dugan The trial court concluded that the satisfied had requirements granted the of Rule 4:32-1 and motion their for class certification. court in the persons The included class definition all 12, company-owned who visited a “from January TGIF restaurant 2014, 18, menu, to upon June purchased [TGIFJ’s relied and soda, unpriced an offered but beer or mixed drink.” The court granted plaintiffs’ later expand motion to the class providing for purposes definition to class. expand- notice As ed, by the class defined the trial court persons “[a]ll consisted who Jersey by [TGIF] visited a restaurant New owned (i.e. store) 12, company January from July [TGIF] owned 2004 to soda, purchased an unpriced offered but beer mixed drink.”5

After the trial court denied its motion for reconsideration and/or class, decertify to appeal to TGIF a motion for leave filed stay pending appeal. Appellate certification class notice An panel Division denied motions. TGIF before this moved Court stay. granted for leave to This appeal and Court leave appeal, stayed proceedings class notice and further trial before the court, Appellate remanded the matter Division for consideration of appeal. merits of complaint by The second amended included claims also asserted a third class Cameron, representative allegations plaintiff, Robert whose related to to a a visit excluding exclusively franchise-owned TGIF restaurant. After customers who restaurants, visited franchise TGIF the trial court dismissed Cameron's claims. represents company provide TGIF retained notice to the class certified the trial estimated the class consists of court thirteen to fourteen Dugan plaintiffs million members. state that number of class members estimate, may substantially may be less than that as the estimate reflect individu- repeat al customers' visits to TGIF restaurants. *14 40 court’s Appellate panel Division reversed the trial class

An Dugan Fridays, Inc., 445 v. TGI certification determination. 2016).6 N.J.Super. 59, 79, panel Div. The (App. 135 1003 A.3d Dugan failed to Rule 4:32- plaintiffs concluded the had meet of fact as to ... TGIF’s requirement 1’s “that common issues soda, purchased unpriced customers who beer or mixed drinks predominate pertain individual class members.” issues that over court panel 135 1003. that the trial had Id. at A.3d The held persons all who improperly pur in the class definition included soda, beer, unpriced “regardless an mixed drink chased they purchasing the bever whether reviewed the menu before ages” class who and had customers could therefore included conduct, loss as a result of unlawful establish an ascertainable requires. Ibid. as the CFA Dugan plaintiffs had also that the failed panel

The determined with predominance respect to establish Rule 4:32-1 their under The the need for panel claims. Id. at noted TCCWNA 77-79. inquiries ... to determine each class “[i]ndividualized whether beverage pricing” and to member was handed a menu that lacked damages 56:12-17. Id. at 79. Given its assess actual under N.J.S.A. finding predominance, panel not reach Rule on the issue of did requirements. other 4:32-1’s class certification Dugan appeal. 226 granted plaintiffs’ motion for leave We (2016). granted the motions 1084 We also N.J. A.3d Jersey Association Legal Jersey, Services of New New Justice, University of Law Social Hall School Center the Seton Justice, Institute, Jersey Civil Justice New the New as appear Association to amici Jersey Industry Business and curiae. for leave to file a panel filed motion noted that the scope on

cross-appeal, challenging limitations class. the trial court's N.J.Super. 70-71, Dugan, supra, light of its 1003. In class decision, cross-appeal. panel reach the did not certification

B. appeal putative The second before Court arose from another Partners, action, Bozzi v. OSI Restaurant The action LLC. plaintiff against Partners, was filed Bozzi OSI Restaurant LLC (OSI), that, entity according plaintiffs, control of maintains (Carrabba’s) Italian Grill Jersey. Carrabba’s restaurants in New complaint, In his solely initial Bozzi asserted claims based *15 pricing practices of OSI’s Carrabba’s restaurants. In his amended complaint, expanded his Bozzi claim to Jersey include other New owned, allegedly controlled, operat- restaurants that OSI has and ed, Steakhouse, Grill, including Outback Fleming’s Bonefish Prime Bar, Cheeseburger Steakhouse and Wine and in restau- Paradise rants. complaint, his amended Bozzi regulatory a CFA asserted alleged

violation on claim based OSI’s contravention of N.J.S.A. general 56:8-2.5 a alleged and more CFA claim based on OSI’s practice mislead[ing] “intentionally of through customers stealth price alleged adjustments.” He an ascertainable loss under the CFA on a based contention that customers who are uninformed beverage prices higher prices pay “depriv[ed] about ... and are legitimate expectation their of an objectively price.” reasonable sought injunction, Bozzi damages, treble and other under relief CFA, declaring a judgment the and he require that the satisfied claim, ments of pursuant his CFA to Declaratory Judgment the Act, pled TCCWNA, N.J.S.A. 2A:16-53. also He a claim under the 56:8-2.5, based on violation of sought OSI’s claimed N.J.S.A. and damages penalties civil under that statute.

Although Bozzi on the relied same statutes cited the plaintiffs, narrowly alleged focused on he more OSI’s practice increasing prices beverages in the course a customer’s change visit disclosing without that to the customer. indi- Bozzi’s allegations primarily vidual factual relate to a 2010 visit to a that, Maple Carrabba’s restaurant during Shade. He asserts visit, neither the restaurant’s menu nor or any placards displays prices disclosed drink signs, and that there no were

notices, indicating was on displays or that there a discount drink prices two Peroni beers in effect. asserts that he ordered He during his his check that meal and discovered when he received $3.25, According cost first beer cost the second $4.25. Bozzi, staff protested pricing disparity he a restaurant member, computer changes price who him that told “the charge policy to that it was restaurant’s certain times” and accordingly. customers trial a class

Bozzi moved court certification before his proposed, Bozzi pursuant Although to Rule had 4:32-1. charged “persons complaint, who were initial a subclass limited during prices trip to the for the same drinks a Defen- different establishment,” sought of a broader class dants’ he certification purchased bever- who visited an OSI restaurant customers age placard price. Bozzi’s menu table without offered expansive represented to the trial court counsel claim, necessary for which was definition was his TCCWNA allegation premised general on the failed disclose OSI menus. advised trial beverage prices on its restaurants’ He CFA, loss purposes the claimed ascertainable court that *16 loss,” practice of alleged on OSI’s “price was based differential beverage visit. prices for same on the same charging different to prove how not to the trial court he intended explain Counsel did He acknowl- loss causation on a classwide basis. ascertainable and challenge to claim that edged expected a later his OSI’s that he beverage charging prices for same alleged practice of different gave to a CFA violation. rise motion for class certification. granted trial court Bozzi’s

The (a) persons who: “[a]U class to include The court defined the Brands, Partners, LLC or Bloomin’ any visited OSI Restaurant present Inc.,7 to the Jersey, in from restaurant New 12/23/04 (b) date; or table offered on the menu purchased item and alleged The record role in the conduct at does not reveal issue. Bloomin' Brands Inc.’s relationship to OSI, or its placards price for no which was on the disclosed menu or table placard.” granted injunctive trial court also Bozzi’s motion for relief. prices

It “list ordered OSI to all the menus for all items menus,” prices any contained in to “list for their and items placard displayed display on a table similar available custom- ers,” days. granted stay proceedings within ten The court it, including injunction, anticipation before of OSI’s motion appeal for leave its orders. Appellate Division An appeal.

OSI moved before for leave to Appellate panel Division motion and OSI’s denied denied for motion reconsideration. granted appeal. motion for

We OSI’s leave N.J. (2016). granted A.3d 1084 also Hall We the motions the Seton University of Law School Center Social Justice and the New Jersey Industry appear Business and Association to as amici curiae.

II. A. Dugan Fridays, Inc., plaintiffs v. argue Appel- TGI that the panel’s diverged Division late decision from this Court’s class jurisprudence, certification which endorses class action device resolving disputes as a method of between with small for damages claims and institutional plain- defendants. The argue although tiffs questions there are individualized claims, must be questions resolved determine their common predominate. law fact They they prove can contend that their CFA TCCWNA claims the class as a whole because TGIF subjected strategy, all customers to a price-gouging they need present proofs of each customer’s interaction with the server *17 Dugan or motivation in purchasing beverage. plaintiffs argue damages that can be calculated for class as a whole damages apply to using methodology as would assess the same case. ordinary bad faith contract plaintiffs an individual properly panel Division re- Appellate that contends TGIF It maintains grant of class certification. trial court’s versed the prove that the class members plaintiffs cannot that the offending allegedly as a loss result an ascertainable suffered 56:8-19, demonstrating without required by N.J.S.A. practices, as claimant in a class estimated that loss each individual beverage purchases. TGIF million to fourteen involve thirteen TCCWNA, each class a claim under the that to establish contends given a that or she was required prove he would be member ques- menu, damages, that common individually prove and to questions predominate not over individual tions of law and fact do toas the TCCWNA.

B. Partners, LLC, asks the Court OSI In Bozzi v. OSI Restaurant OSI con- grant of certification. court’s the trial reverse that, questions predominate over finding common that tends claim, the trial plaintiffs’ CFA issues in the resolution individual prove that OSI’s ignored requirement court prevail under in order an ascertainable loss conduct caused predicated solely claim is argues It that Bozzi’s 56:8-19. N.J.S.A. that Bozzi’s beverage prices alleged shift” “secret OSI’s diverges from causation theory loss and of ascertainable individual class. OSI asserts applies to other members theory that must each claimant liability under the TCCWNA to establish with a menu that violated provided or she was show that he necessity of damages and that consequently sustained law and precludes claims effec- TCCWNA individual determinations Finally, argues case. OSI action in this management of a class tive granted injunctive relief. should have trial court construe N.J.S.A. 56:8-2.5 should that the Court Bozzi contends beverages on menus post prices that restaurants to mandate change. proposes He prices if inform consumers placards and *18 (1) expansive asserting three class definitions: an class alternative claim, consisting a all TCCWNA of who an customers visited OSI (2) menu; presented restaurant and with a a more were limited class, claim, asserting consisting all a CFA of customers who restaurant; (3) purchased beverage unpriced at an OSI and the class, claim, asserting consisting a narrowest CFA of customers paid beverage who during for the a prices different same visit prove represents an OSI restaurant. Bozzi that to ascertainable class, rely receipts loss for of latter on members the he intends showing paid prices that customers different for the same bever- age during visit. the same restaurant

C. Legal Amicus of contends that Jersey curiae Services New class certification is the vindication of low-income consum- essential Dugan plaintiffs ers’ small asserts that claims. It the met the predominance requirement of Rule the CFA 4:32-1 because does reliance, require not omission from prices that the of TGIF menus gave CFA, of of purposes rise to an causation for the inference beverage offering prices and that of the menus without satisfied “provision” requirement the of the TCCWNA. Jersey

Amicus curiae New Association for Justice contends that Dugan practices generally of TGIF the CFA and the violate TCCWNA, satisfying requirement predominance thus of Rule claim, purposes liability 4:32-1 for and distinctions among damages claims of class should not members defeat class certification in that case. University

Amicus curiae Hall School Law Seton Center alleged practice Social Justice contends because TGIF’s including marketing not on prices drink the menu re- and Dugan discovery, search position disclosed in are a present and proof collective ascertainable loss causation. It may contends that the entire demonstrate ascertainable loss on price charged based the difference between the that TGIF price charged pricing that it have had it would not instituted scheme, or, alternatively, based the difference between the University price charged price. Hall reasonable Seton argues, in School of Law for Social Justice both Center Bozzi, appro- plaintiffs’ claims are even more TCCWNA priate for than their claims because classwide resolution CFA require proof ascertainable loss causa- TCCWNA does *19 tion. argues Jersey

Amicus Civil Justice Institute that a curiae New certify pursue to a court should a class action claim under never that, minimum, is evidence at a all the TCCWNA unless there allegedly offending members received and reviewed the class contemplates It TCCWNA individual contract. contends penalty of civil of litigation prospect and that the a and an award attorneys’ provides a fees under the TCCWNA sufficient incentive aggrieved bring actions. for consumers to individual Jersey Industry Business Association Amicus curiae New adopt barring for the urges the Court to a rule class certification litigation of claims. It contends that the TCCWNA’s TCCWNA ample penalty provisions provide incentives individual civil unduly litigation provisions punitive are when and that those imposed large on behalf a class of claimants.

III. A usual exception “class action is ‘an rule litigation by is named conducted behalf the individual ” Stores, Inc., 103, 88, parties only.’ v. 191 N.J. Iliadis Wal-Mart (2007) Yamasaki, 682, v. 442 U.S. (quoting 922 A.2d 710 Califano 2545, (1979)). 700-01, 2557, 176, 61 L.Ed.2d 192 The class 99 S.Ct including practical purposes, device “furthers numerous action cost-effectiveness, convenience, treat judicial economy, consistent members, protection of from inconsistent of class defendants ment numerous, litigation among obligations, and allocation of costs 104, light similarly-situated litigants.” 922 Id. at A.2d 710. “consistently objectives, our courts that the class those have held Co., liberally Lee v. Carter-Reed action rule should be construed.”

47 496, (2010) 518, supra, Iliadis, (quoting 203 4 561 N.J. A.3d 710). N.J. at 922 A.2d rules, putative a considering

Pursuant our court trial court “shall, time, early practicable class action at an determine and, action,” order whether the action certify as class if granted, defining certification enter order “the class and the claims, or appointing issues defenses” and class counsel. R. 4:32-2(a). prescribes

Rule 4:32-1 standard the determination (a) of a certify imposes motion a class. Subsection that Rule requirements, four frequently “numerosity, initial com termed monality, typicality adequacy representation,” in order for a supra, Lee, (citing class to be certified. 203 N.J. A.3d 561 Action, 412, 424-25, In re Cadillac V8-6-4 N.J. Class (1983)). provides: The Rule (a) Class Action. more General to a One or members of a class Prerequisites may (1) sue be sued as on behalf of all if class is parties so representative only (2) joinder of members is numerous all there are impracticable, questions *20 (3) class, law or common to the fact the claims or defenses of the representative (4) of or class, are the claims defenses of and the parties typical the representative will the of the class. parties fairly protect interests adequately 4:32—1(a).] [R. 4:32-l(a)’s plaintiff requirements,

If the satisfies Rule the court 4:32—1(b)(3): then considers the of standard Rule (b) An Class Actions action be maintained as if the Maintainable. a class action may (a) paragraph of satisfied, are and in addition: prerequisites (3) the finds of court that the law or fact common to the members of questions affecting

the class predominate members, over individual any questions only that a class action is to other available for the methods fair and efficient superior adjudication findings of the The factors to the include: controversy. pertinent (A) controlling the of in interest of members the class the individually actions; or

prosecution defense of separate (B) litigation concerning the extent and nature any controversy against class; commenced or members of the already (C) concentrating litigation or in of the desirability undesirability in forum; claims particular 48 (D) management be in the class encountered the difficulties likely

action. 4:32—1(b)(3), predominance

To determine under Rule ‘sufficiently is proposed class cohesive court “whether the decides ” Iliadis, supra, by representation.’ 191 adjudication to warrant Prods., 108, v. (quoting 922 Amchem Inc. Wind N.J. A.2d 710 at 591, 2231, 2249, 689, sor, 623, L.Ed.2d S.Ct 138 712 521 U.S. 117 4:32—1(b)(3) (1997)). showing “that there does not demand Rule or that common issues is an ‘absence individual issues all dispose dispute,’ [are] of the or ‘that issues identical entire in among [is] members or each class member affected ” supra, 520, Lee, 4 203 precisely same manner.’ N.J. at A.3d Iliadis, supra, (alterations (quoting 191 at original) N.J. 561 710). 108-09, that the plaintiff A.2d Nor must a demonstrate 922 of common the number of individual issues. issues exceeds number N.J.Super. Co., 31, 45, 332 752 v. Mass. Mut. Life Ins. Varacallo 2000). (App. A.2d Div. 807 “ however, factor, predominance is ‘far more de 4:32—1(a)(2)’srequirement ques be

manding’ that there than Rule NYT class.” Castro v. Televi tions of law fact common 2006) sion, N.J.Super. 608, 601, (App. Div. A.2d 384 895 1173 Prods., supra, 624, 2250, at (quoting 521 U.S. at 117 S.Ct. Amchem Lee, supra, 713). As the Court observed in 138 L.Ed.2d qualitative requirement “a assessment predominance mandates mere mathe questions rather than a the common and individual quantification of there are one than the matical whether more supra, Iliadis, 519-20, (citing other.” 203 N.J. at A.3d 710). observed, 108, “the As has answer N.J. at 922 A.2d the Court analysis ... in a predominance found close the issue supra, Iliadis, 922 A.2d 710 law.” 191 N.J. facts and Cadillac, supra, (alteration original) N.J. at (quoting 736). importance of such an The Court has stressed the *21 action, rejecting analysis of a class context CFA identity of a conduct toward each that the defendant’s contention searching inquiry for a obviates the need plaintiff class member to that identical conduct. plaintiffs particular response into each

49 Operating Eng’rs Int’l Union of Local 68 v. No. Fund Welfare Co., Inc., 372, (2007). 390-91, Merck 192 N.J. 929 A.2d 1076 & plaintiff A class action must also “a class demonstrate that is superior action other available methods the fair and 4:32—1(b)(3). adjudication controversy.” efficient R. A court “(1) analyzing that must undertake factor an informed consider issue, adjudication ation alternative available methods of of each (2) comparison a may of the fairness to all interests whose be action, such alternative involved between methods and a class and (3) comparison efficiency adjudication a of each method.” Iliadis, supra, 114-15, Cadillac, (quoting 191 at 922 N.J. A.2d 710 supra, Union, 436, 736); supra, 461 93 N.J. A.2d Int’l at see also 383, (holding “superiority” 192 N.J. at 929 1076 require- A.2d “ comparison ment with procedures’ mandates ‘a alternative efficiency proceed- both fairness and class action evaluate supra, Iliadis, 114, 710)). ing” (quoting 191 N.J. at 922 A.2d certification, determining a motion for class a court ‘accept allegations complaint,’ “must as true in the all and remaining pleadings, discovery consider (including interrogato answers, documents, ry depositions), relevant any other Lee, light supra, pertinent plaintiff.” evidence in a favorable to 203 Union, supra, 505, (quoting 4 Int’l N.J. at A.3d 561 192 N.J. at Iliadis, supra, 1076); accord N.J. 922 A.2d 710. The deferential standard which the court views the however, alleged, apply does not facts to a assertion that given appropriate class To contrary, case certification. deciding court certification ‘rigorous “must undertake a analysis’ requirements if the determine Rule’s have been satis Iliadis, supra, 106-07, fied.” 191 N.J. at (quoting A.2d 710 P’ship, N.J.Super. 488, 495, v. Carroll Cellco 713 A.2d 509 1998)). (App. scrutiny requires Div. ‘beyond “That courts look claims, defenses, pleadings ... understand the [to] relevant ” (alteration facts, applicable substantive law.’ Id. *22 50 495, supra, Super. Carroll, A.2d at 713 313 N.J.

original) (quoting 509). denying class certification granting an order

When whether court must ascertain “appellate appeal, on reviewed forth in set class action standard has followed” the the trial court Lee, supra, 506, general, In 4 561. 203 N.J. at A.3d Rule 4:32-1. court’s class action determination a trial appellate court reviews 438-39, Cadillac, supra, 461 93 N.J. at See for abuse discretion. its discretion (determining trial court abused whether A.2d 736 N.J.Super. 29, GPU, Inc., 13, class); 851 v. 371 certifying Muise 2004) (reviewing trial court’s determination (App. Div. 799 A.2d discretion); for abuse of not warranted was that class certification Rules, Verniero, comment 2.2.3 Court N.J. Current Pressler & (2017). (b)(3) R. 4:32-1

IV. A. law, we review and our case In with Rule 4:32-1 accordance of a class for the determination certification trial court’s the Court. appeals two before claims asserted each CFA law substantive inquiry, we review the step in that As an initial supra, Iliadis, 191 plaintiffs’ CFA claims. See governs determining class 107, (finding court 922 A.2d 710 N.J. supra, defenses); Lee, 203 analyze claims and must certification law). 506, (noting to review substantive 4 561 need A.3d N.J. at to consumers “provide[ relief ] was enacted The CFA ” Lee, supra, 203 place.’ in the market practices from ‘fraudulent Inc., Moomjy, 521, (quoting Furst v. Einstein 4 561 N.J. (2004)). permitted 1, 11, Originally, the CFA A.2d 435 182 N.J. action; rather, Attorney “the it authorized right of private no widespread practice de increasingly to combat General Co., 2, 138 N.J. v. Roebuck & Cox Sears frauding the consumer.” (1994) S. 14, (quoting S. Comm. Statement A.2d 454 7)). 1971, (1960) (L. Legislature amended the § c. permit bring private CFA “to individual consumers to actions to refunds, -2.12, damages recover N.J.S.A. 56:8-2.11 to and treble Weinberg Sprint violations, Corp., N.J.S.A. 56:8-19.” v. (2002) 233, 248, (citing N.J. 801 A.2d 281 v. Lemelledo Beneficial *23 Mgmt. Corp. Am., Riley 255, 264, (1997); 150 N.J. 696 A.2d 546 Rapids Carpet Ctr., 218, 226, (1972)). v. New 61 N.J. 294 A.2d 7 (1) The CFA’s cause of action is an “efficient mechanism to: private compensate (2) wrongdoer through the victim for his loss; or her actual punish award (3) damages; treble attract counsel to counteract the competent ‘community scourge’ providing involving of fraud an incentive for an to take a case by attorney a minor loss to the individual.” [D’Agostino (2013) (quoting Maldonado, v. 216 168, 183-84, N.J. 78 A.3d 627 Weinberg, 281).] supra, 173 N.J. at 801 A.2d 249, expansively N.J.S.A. 56:8-2 defines the conduct that violates the CFA: use or act, unconscionable commercial employment by any person any false practice, fraud, false or the deception, pretense, promise, misrepresentation, knowing! ] or concealment, omission of material fact with intent suppression, any concealment, that others such or omission, connection with rely upon suppression the sale or advertisement of merchandise or real or with estate, any subsequent of such as or aforesaid, whether not has in fact performance person person any damaged been deceived or is declared be an unlawful misled, thereby, practice. practice” contravening may

An “unlawful the CFA (1) (2) act; omission; (3) knowing arise from an affirmative a or a regulation. violation of an administrative v. Thiedemann Mer USA, LLC, 234, 245, (2005); cedes-Benz 183 N.J. 872 A.2d 783 Cox, supra, 17, showing 138 N.J. at 454. A intent is essential if the claimed CFA violation is an affirmative act or a violation, regulatory showing a necessary but such is if the claimed pursuant violation is an omission to N.J.S.A. 56:8-2. v. Bosland Dodge, Inc., (2009); 543, 556, Warnock 197 N.J. 964 A.2d 741 Realtors, 582, 605, Gennari v. Weichert Co. 148 N.J. 691 A.2d 350 (1997); Cox, supra, 17-18, 138 N.J. at 454. 647 A.2d

In generally alleging addition to unconscionable commercial 56:8-2, practices under N.J.S.A. and Bozzi allege that the defendant regulatory restaurants committed a by contravening violation N.J.S.A. 56:8-2.5. Under that section of CFA, sell, practice” it is an “unlawful attempt “to or sell selling any the total offer sale merchandise retail unless stamp, tag, price plainly by of such is label merchandise marked sign point or or either affixed to the merchandise located at the 56:8-2.5; is N.J.S.A. see where the merchandise offered sale.” Johnny Popper, Inc., N.J.Super. 580, 588-89, also re 2010) (concurring (App. Div. with Division Consumer A.2d 257 listing practice car Affairs’ determination that used dealer’s affixing prices only price building, in its rather than vehicle list vehicles, listing prices to them near violated N.J.S.A. vehicles 56:8-2.5). provision plaintiffs’ CFA and That central appeals. claims in these TCCWNA CFA, only prove prevail plaintiff

To must not under the defendant,” by “an “unlawful conduct but must also demonstrate relationship plaintiff’ loss and “a causal between ascertainable D’Agostino, loss.” the unlawful conduct and the ascertainable Bosland, supra, supra, (quoting 216 N.J. 78 A.3d 527 741). provides that N.J. at 964 A.2d The statute *24 loss of or real or who suffers ascertainable moneys property, [a]ny person any method, of the use or another any as a result personal, employment by person bring .... under this act ... an action act or declared unlawful practice may legal shall, under this section the court in addition other appropriate action any damages sustained relief, any person or award threefold by equitable ... shall also reasonable interest. In all actions under this section the court award filing costs of fees, fees and reasonable suit. attorneys’ [N.J.S.A. 66:8-19.] Although Attorney not have to “the General does conduct, prove damaged by a that the victim was the unlawful private plaintiff must show that or she an ‘ascertain he suffered ” Sales, Inc., Meshinsky 464, 110 N.J. loss.’ v. Nichols Yacht able (1988) 56:8-2); 473, (quoting see also 541 1063 N.J.S.A. A.2d (“[T]he Weinberg, supra, 251, plain A.2d 281 173 N.J. at 801 unmistakably language of Act makes a claim ascertainable ”); Lee, supra, .... prerequisite private for a cause of action loss a (“To causation, 522, 4 561 establish a consumer A.3d N.J. an ascertain merely that he or she suffered needs demonstrate ”). noted, genuine a “[t]o .... As this has raise able loss Court claim], plaintiff dispute ascertainable loss must [an about proffer evidence of loss that hypothetical illusory.” or Thiedemann, supra, 248, 183 N.J. at 872 A.2d 783.

N.J.S.A. 56:8-19’s causation requirement element—the plaintiff prove that he or she suffered an ascertainable loss “method, “as a result of’ the prac defendant’s unlawful act supra, Lee, equivalent tice”—is “not reliance.” 203 N.J. at 522, 561; Gennari, supra, 607, 4 A.3d accord 148 N.J. at 691 A.2d Instead, requires showing 350. relationship the CFA of “a causal Bosland, between the unlawful conduct and the ascertainable loss.” supra, 557, 741; N.J. at see also N.J. Citizen Action Schering-Plough Corp., N.J.Super. 8, 12-13, v. 842 A.2d 174 Div.), 249, (2003). (App. certif. 178 N.J. 837 A.2d 1092 “The denied. limiting requirement private nature of the allows a cause action only to those who can loss demonstrate a attributable to conduct Thiedemann, supra, by made unlawful the CFA.” 183 N.J. at Meshinsky, supra, (citing 872 A.2d 783 N.J. 541 A.2d 1063).

The CFA loss elements ascertainable and causation are the parties’ dispute focus of regarding predominance Rule 4:32-1 appeals. these

B. 1. statutory language jurisprudence Guided de fining 56:8-19, private cause action under N.J.S.A. we review Dugan Appellate Division panel’s plain determination that the 4:32—1(b)(3) predominance tiffs failed demonstrate under Rule respect with to their CFA claims. purposes analysis,

For of our we assume the truth of the *25 TGIF, plaintiffs’ allegation by research, prompted that its market prices beverages declined to list for its on its menus order Lee, supra, beverage increase its from revenue sales. See 203 N.J. Iliadis, 505, 561; supra, 96, at 4 A.3d 191 N.J. at 922 A.2d 710. We Dugan plaintiffs’ also allegation assume the truth that restaurants, purchased during the class members visits to TGIF on menus. Ibid. We beverages prices not listed for which were testimony of appeal the accept purposes of the as true for that, during visits to TGIF their representatives Dugan and Fox restaurants, beverages they that ordered the they not have would ordered, expensive fewer or less they would have ordered beverage prices. Ibid. beverages, they informed had been of the common and individual “qualitative In our assessment Lee, supra, 561, that 4 A.3d we note questions,” N.J. at inherently from the CFA pricing different plaintiffs’ claims are Here, plaintiffs case law. do prior in our class action claims CFA goods, as the or deficient allege they purchased not that defective class certifica- of this Court’s CFA claimants in several contended See, e.g., 526-28, (stating that if A.3d 561 id. at tion decisions. claims allegations made false plaintiffs proved that defendants is worthless “bottle broken dietary supplement, product about refunded, out-of-pocket “is an purchase, unless promises” and each (“[W]hen loss”); Furst, supra, A.2d 435 at 182 N.J. goods delivering defective [CFA] merchant violates ascertain- conforming goods, a customer’s refusing provide then Cadillac, goods.”); of those replacement value loss is the able supra, 434-35, (concluding predomi- that 461 A.2d 736 93 N.J. at purchased who by class of claimants requirement was met nance engines). beverages issue allegedly with defective vehicles defective; instead, appears it those appeals were these According- what the customers ordered. beverages precisely were they entitled to a refund are ly, plaintiffs not contend do or deficient item. money spent on a worthless charged they were Instead, plaintiffs contend beverages that non-alcoholic alcoholic and price excessive predominance restaurants. Their they purchased at defendants’ products issue are that the by the fact complicated claim purchased range prices at a beverages in restaurants sold motivations, beverage preferences, divergent by consumers with budgetary constraints.

55 Dugan plaintiffs represent they present The do not that can proof every individualized that claimant in their multi-million- purchased expensive member class would have fewer or less all, beverages, or him or of none at had TGIF informed her Instead, law, beverage citing prices.8 they of contract breach propose proofs They classwide of loss and causation. ascertainable predicate finding of loss seek a uniform ascertainable they causation on the what contend would be difference between beverages prices “fair” or prices “reasonable” and the that actually charged. Although TGIF in- TGIF’s market research only subjects, plaintiffs of volved a small number consumer seek beverage purchases extend the results of that to the research Dugan urge plaintiffs their entire class.9 The the Court to con- 8 dissenting colleague's We do not share our conclusion that have Dugan post 79, proven a CFA violation in case. See at (attributing "cynical corporate policy profiteering violating" TGIF a from CFA); post 83, (contending "corpo- at 171 A.3d 620 that TGIF maintains a CFA"); post policy disregard (citing rate of willful of the 171 A.3d 620 apparent beverage prices TGIF's "business decision not to list for the sake of CFA”); post higher profits, notwithstanding policy that its violated the CFA”). (citing "corporate policy ignoring provisions A.3d 620 a of the TGIF Dugan stipulated jury has not that it violated the CFA. No has considered the claims, plaintiffs' plaintiffs. let alone rendered a verdict for No trial court has Dugan summary judgment plaintiffs' Only entered favor in the case. motion court, by to dismiss was denied the trial and that action was affirmed Appellate appeals. Division. We do not review that determination in these Our decisions, role in this case is to review the trial courts' class certification not to respect plaintiffs’ act as a factfinder with substantive claims. plaintiffs suggest figure marketing that a set forth in TGIF's research, $1.72, represent average price would the difference between the charged by beverage price TGIF for a and a “fair” or "reasonable” should that charged beverage, have been for that and would therefore be the measure Dugan plaintiffs import class member's loss. The ascertainable misconstrue figure appears marketing $1.72 that in TGIF’s research. Based on the research, appear figure $1.72 limited record that market it does not that the price charged single set forth in the research documents related to the for a Instead, beverage. figure evidently represented the difference between the customers, average money subject amount of research who were not beverage spend given prices, informed about would on a restaurant visit and the elude, damages, loss and theory ascertainable based on predominate of law and fact over individual that common issues 4:32—1(b)(3) issues, requires. as Rule *27 undefined, price settings in which a contract’s term In some what would constitute a the court to determine our law authorizes damages accordingly. N.J.S.A. calculate See price reasonable 12A:2-305(1) price” (stating to determine “a reasonable factors though for parties a contract sale even concludefd] when “[t]he Corp., settled”); v. 168 N.J. not Wilson Amerada Hess price [was] 254, (2001) 240, 236, (remanding to allow more A.2d 1121 773 price in was discovery good in case which term on faith issue Dodge, Inc., N.J.Super. 44, 50-52, open); left Truex v. Ocean 1987) (finding price agreement lack of (App. 529 A.2d 1017 Div. remanding for determination of contract and did indicate lack damages). however, simply extrapolated from a be principles, Those cannot specific dispute, in which a court hears evidence contract intent, involving millions class action CFA claim parties’ parties beverage Significantly, able counsel purchases. theory analogous in which a to that and amici cite no decisions accepted by plaintiffs has been as a method proposed proving loss causation in a CFA class action. ascertainable rejected contrary, consistently “price- our case law has To market theo- theories—closely to fraud on the inflation” related loss or causation in proof of ascertainable ries—as a substitute claims. CFA theory in a class first a “fraud-on-the-market”

We considered Corp., 94, 165 N.J. 754 A.2d setting in v. i-Stat action Kaufman (2000). Kaufman, allegedly “purchased plaintiff class secondary prices that had markets at attractive securities misrepresentations and artificially by issuer’s affected an been 97, plaintiffs sought prove Id. at 754 A.2d 1188. omissions.” customers, subject informed about average who were amount research that the beverage prices, spend on visit. would reliance, claim, element their common-law fraud demon- strating misrepresentations the defendant’s and omissions price resulted in an inflated paid share all members had for the Ibid. securities.

Rejecting plaintiffs’ theory, the Kaufman fraud-on-the-market we noted that in certain federal securities-fraud class may collectively prove actions reliance based evidence that the price defendant’s fraudulent conduct affected of the securities 103-08, (citing at issue. Id. at Basic Inc. v. Levin son, (1988)). 485 U.S. 108 S.Ct. 99 L.Ed.2d 194 We analyzed the extensive federal and state case law and academic rejecting theory research the fraud-on-the-market outside of the 113-18, theory context in which securities-fraud arose. Id. at 754 A.2d 1188.We concluded that

[accepting fraud on the market as of reliance in proof a New common-law Jersey preventing forum-shopping, action fraud would undercut the interest public *28 reliance, weaken our law of indirect and run to the direction of the contrary policy Legislature Congress. regarding We decline to our law expand satisfaction the reliance element of a on fraud action the basis a economic theory complex that has not been proven. satisfactorily [Id. 118, at 754 1188.] A.2d Union, supra, applied

In International principle we in the setting plaintiffs of a claim which CFA in had the burden of causation, proving loss and ascertainable but not reliance. 192 N.J. 392, There, representative at 929 A.2d 1076. the class plaintiff putative third-party asserted that class of pharmaceutical payors paid drug benefit had more the prescription Vioxx allegedly marketing because the defendant’s fraudulent had driven 390, up price drug. of the at 929 plaintiffs Id. A.2d 1076. proposed prove ascertainable loss and causation for the class as by demonstrating a whole price the extent of that inflation. at Id. 392, 929 A.2d 1076. Kaufman, that,

Noting in a theory fraud-on-the-market was “rejected being any ... inappropriate as in context other than litigation,” federal securities fraud a accept, we declined to as proof, plaintiffs’ of classwide theory method price “that the 58 as a

charged higher for Vioxx was than it been result should have marketing campaign.” We observed of defendant’s fraudulent Ibid. damages argues that it be to demonstrate classwide should [pllaintiff permitted single pricing through of a on of the use who would about the effect opine expert marketing campaign engaged. in extent that plaintiff which defendant To the single intends on a to establish effect place rely expert price demonstration of an loss or of a causal nexus ascertainable place proof damages, however, between defendant’s acts and the claimed plaintiff’s proofs That would indeed be of fraud on the would fail. proof theory equivalent CFA market, a we have not extended to claims. theory [Id. 1076.] at 929 A.2d 392, similarly rejected con representatives’ courts have class

Other proven for loss causation be tentions ascertainable could theory that unlawful a class in a CFA case on the the defendants’ sold, affect practices charge goods more enabled them supra, Action, ing every member of class. In N.J. Citizen putative in which panel affirmed the of a class action dismissal plaintiffs price asserted on the inflation a “fraud market theory,” allegation allegedly fraudu based that defendant’s pay marketing caused class members lent direct-to-consumer N.J.Super. 12-14, prices.” “artificially inflated 842 A.2d 174. 367 theory effectively elimi plaintiffs’ The court noted that the would that differ requirements nate loss and causation the ascertainable Attorney from entiate consumer CFA claims General enforcement 16, actions under the statute. Id. A.2d 174. N.J.Super. USA, LLC, v. Dabush Mercedes-Benz denied, Div.), (App. certif. 185 N.J. 883 A.2d (2005), rejected Appellate panel another Division a class paid theory had that all members lessors *29 for price navigation system, model’s and that

an inflated a vehicle price loss: this inflated constituted the entire class’s ascertainable Though terms, couched different advances the same “price-inflation” plaintiff rejected of [N.J. Action], He for the lease a that we Citizen claims he paid theory navigation all roads vehicle that he to contain a that had and expected system higher highways have a for the less effective and, therefore, he must paid price coverage Adopting did not of this of theory which contain full road. every product in the alter the of causation CFA loss would “fundamentally concept ascertainable

59 rights Legislature context,” and would afford citizens that the effectively private has reserved for the General. expressly Attorney (quoting [Id. 123, Action, supra, N.J.Super. 874 A.2d 1110 N.J. at 16, Citizen 367 174).] 842 A.2d Corp., N.J.Super. 520, 537, Fink 545-47, v. Ricoh (Law 2003), certify A.2d Div. the court declined to a nation pursue class wide CPA other against claims the manufac digital of a allegedly turer camera that was mis marketed with leading promotional rejected plaintiffs’ materials. The court the suggestion they prove could loss and causation ascertainable they for all or members—whether had ever the viewed promotional promotional materials—based on the al materials’ leged impact price on the demand Id. at camera. 551-55, 839 A.2d 942. The court lack of noted case law the “approv[ing] ‘price theory accepted inflation’ as an means proving proximate or cause loss under [CFA] ascertainable any statute,” comparable consumer fraud and concluded “that theory price inflation proximate not relevant to issue of speculative and is too cause to establish an loss.” ascertainable Id. 942. Applying counterpart, its the CFA and Delaware the United Court of Appeals recently rejected States the Third Circuit putative price-inflation theory class’s loss and ascertainable University Law, causation. In v. Harnish Widener School (3d 2016), F.3d Cir. proposed 309-13 of law class consisted claiming they paid higher students tuition because of the allegedly defendant law school’s misleading graduate employment statistics. Id. at sought necessity 302. The avoid the proving impact allegedly false statistics individual class members’ arguing misrepre educational choices that “the empowered charge [the sentations law school] to more across the entire market.” 312. Id. at class,

Affirming certify the district court’s decision not to the Third Circuit concluded that improperly the district court had plaintiffs theory proof labeled classwide “fraud-on-the- theory plaintiffs’ accurately market” contention was more *30 Citing theory.” at 312-13. Inter- “price-inflation Id. as a described Jersey consumer- and Delaware Union and other New national law, “immaterial found distinction the Third Circuit fraud case recognize theory either courts have refused the state because context.” Id. at 313. fraud outside the federal securities Dugan similarly predicate a classwide plaintiffs seek The “price-inflation” on a causation finding of loss and ascertainable pricing that TGIF’s unlawful theory, premised on the contention postu- overcharge They its customers. practices empowered it to beverage prices off leaving its policy of its by virtue late that beverage prices its market menu, across to inflate TGIF was able reducing without customer demand. the Third Union and in International

As we determined Hamish, theory proposed price-inflation Circuit decided in this CFA loss and causation not ascertainable does establish may be able establish plaintiffs class action case. Individual showing they not by would causation loss and ascertainable money spent beverages or would have less purchased have Dugan plaintiffs of their cost. The they been informed them had however, causation, loss and cannot establish ascertainable higher they beverage than prices were demonstrating that TGIF’s prices on its restaurant its had TGIF listed would have been per-visit from the price derived or “reasonable” A “fair” menus. subjects is no substitute marketing research expenditures loss and causation. ascertainable proof of actual claimants’ globally establish those theory does price-inflation Plaintiffs’ class of restaurant vast and varied for the of the CFA elements Dugan seek certification.10 for which the customers who cannot establish plaintiffs suggest of the class that members from the class and excluded and causation can be identified loss ascertainable However, plaintiffs' process. is to demonstrate post-verdict burden claims predomi- proven issues with common can be members' CFAclaims that the class law, they rely on questions cannot nating of fact over individual competent proof in a fair trial. See process post-verdict as substitute claims distinguish appeals than to these from Other this Court’s deci *31 plaintiffs sion in single International Union the on a because relied case, post 43, 620, expert dissenting in that at our 171 A.3d colleague authority clearly establishing does not address the that plaintiffs’ price-inflation theory give proof cannot to rise classwide Union, supra, loss Int’l 192 ascertainable and causation. N.J. at 391-92, 1076; Action, supra, N.J.Super. 929 A.2d N.J. Citizen 367 Dabush, supra, N.J.Super. 12-14, 174; 123, at 842 A.2d 378 874 1110; Harnish, supra, Instead, also at 309-13. see 833 F.3d colleague holding rejection our global mischaracterizes our as a actions, refuting proposition statistical in thus evidence class 40-42, simply that we Post at A.3d 620. do assert. 171 regard, dissenting colleague In that our on relies three deci Tyson Foods, Supreme opinion sions: the United States Court’s Bouaphakeo, U.S. -, -, 1036, 1046, Inc. v. 577 136 S.Ct. 194 124, (2016), L.Ed.2d court 134-35 and two federal district deci Litigation, (S.D.N.Y. sions, In re Scotts EZ 304 F.R.D. 397 Seed 2015) Goldemberg Cos., v. and Johnson & Johnson Consumer (S.D.N.Y. 2016). 40-42, F.R.D. Post at A.3d 620. None of to slightest relationship those decisions the issues bears the presented by appeals. these

Tyson judgment of a appeal Foods was an in favor a class of processing alleged meat that plant employees who the defendant Act, employer Fair Labor 29 U.S.C.A. violated the Standards -209, § by faUing pay employees 201 to overtime the they spent donning doffing time that protective equipment. and at -, Rejecting 577 U.S. 136 S.Ct. at at 133. L.Ed.2d verdict, jury’s challenge Supreme the defendant’s to the Court properly permitted plaintiffs held that the trial court had rely employee testimony, recordings expert’s an video and study regarding average donning time that “various and doffing at -, plant. activities took” in defendant’s Id. (b)(3) (requiring finding superior R. 4:32-1 that action is method "for the adjudication controversy").

fair efficient plaintiffs’ S.Ct. at 194 L.Ed.2d at use fact and 132. Tyson expert testimony in the time con- Foods demonstrate donning doffing simply activities issue is sumed theory plaintiffs that price-inflation to the unrelated proof as seek to assert a classwide substitute ascertain- requires. able loss and causation that the CFA district court’s decision in Scotts EZ Seed arose The federal Dugan: setting very from consumer claims different premised advertising on New York and California false law. There, plaintiffs against contentions the defen- asserted two growing grass capable of dant manufacturer of advertised as seed “nobody grass able “50% with Half Water”: was Thicker Seed,” grow grass “paid that the had using EZ allegedly inappropriate premium for EZ based on Seed Scotts’ *32 50% thicker at 408-09. The district court false claim.” 304 F.R.D. alleged advertising falsity held that of contested claim was the the subject governing generalized proof, to that under the New plaintiffs’ on proven York based statute harm could be classwide purchase product” payment premi- or of a alleged a “worthless of The claim.” at 409. district um “based on the false 50% thicker Id. advertising statute not to court construed false the California to require proof of causation as causation “because individualized likely by than not commonly proved class is each member more materiality” (quoting Id. at 410 Guido v. of the false claim. [the] (C.D. 2012)). L’Oreal, USA, Inc., Thus, 284 F.R.D. Cal. of that common issues fact and the court’s determination district in EZ derived from the contention predominated law Scotts Seed damaged by an economic every of the class was member would not have but the false decision that he or she made be, alleged at mini- advertising: product of a a purchase the advertised, mum, entirely or worthless. incapable performing of as choice—allegedly prompted by a consumer Ibid. That uniform directly of single advertising claim material to the value the false disparate class stark contrast to the members’ product—stands in beverages in the case. at restaurants purchase decisions to Finally, dissenting colleague our on involving a relies decision Goldemberg, supra, alleged mislabeling, 317 F.R.D. at 385-94. There, York, applied the district court New California and Florida plaintiffs’ law products to the claims that the defendant’s Aveeno falsely they were labeled “Active Naturals®” “contain because unnatural, synthetic ingredients.” premised Id. at 382. The court York, predominance its class action determination New Califor- nia, addressing proving damages and Florida a case law method computation for all claimants in false-advertising class: a “price premium” mislabeling, as measured be- “the difference cost product product tween the the second best the (without label) deceiving product and the cost at issue n at 394. (with label).” Even the law of under the states Goldemberg, “price premium” issue in theory of classwide proof by addressed place the district court would have no in a premised purchases CFA claim on the claimants’ of millions of beverages, is alleged none which been have mislabeled Goldemberg falsely simply advertised. case irrelevant here. short, dissenting the decisions cited colleague our do not any respect authority rely reject on which undermine we Dugan plaintiffs’ price-inflation claims. Accordingly, Appellate we with panel concur Division Dugan plaintiffs establish, respect failed with to their CFA claim, questions of that “the law or fact common to members predominate any questions affecting only the class over individ- (b)(3). ual question R. 4:32-1 We members.” do reach the Dugan plaintiffs whether remaining requirements satisfied the *33 of Rule panel properly 4:32-1. We hold that the reversed the trial court’s respect certification of a class with to that claim.

2. apply We standard Rule 4:32-1 the CFA claims Partners, asserted in Bozzi v. purposes OSI Restaurant LLC. For inquiry, regard- we assume the truth of Bozzi’s allegations ing alleged practices testimony OSI’s and his regarding his bever- Lee, supra, purchases See N.J.

age at an OSI restaurant. 561; supra, 96, Iliadis, 191 N.J. at A.2d 710. Court, prove assert that he this Bozzi could Before did proposed class loss causation on behalf of his ascertainable theory theory through price-inflation such as the the use a Dugan. Instead, category he focused a of OSI in asserted original his com customers as a subclass in restaurant identified who, single of a visit to OSI in the course plaint; customers restaurant, prices beverages for charged were different that, brand, discovery, in type, represents volume. Bozzi same prices class produced receipts documenting paid each OSI price-shifting claim and that he is there who makes the member charged two position prove each claimant fore in a OSI beverage single in a visit. Bozzi also prices for the same different were can that class members unaware states that he demonstrate price, they be purchasing beverage at one would that after beverage. charged subsequent or more a second analysis, do not purposes For class certification we determine give if price-shifting allegations, proven, Bozzi’s would whether yet challenged in That claim has not been rise a CFA violation. motion, summary judgment and the merits a motion to dismiss or Iliadis, appeals. in of that claim are not before the Court these supra, 710; v. Graceland Sales 191 N.J. 922 A.2d Olive Corp., (1972). 182, 189, only 61 N.J. 293 A.2d 658 We consider claim, as proposed purposes class of his CFA whether Bozzi’s beverage on a who more than one to customers ordered limited charged higher price for the visit to an OSI restaurant were brand, subsequent beverage type, and of the same second volume,11 4:32-1. meets the standard Rule claim, proposed price-shifting CFA respect Bozzi’s

With (a). requirements of Rule 4:32-1 The the four class satisfies ounces, pints may beverage or half- of a measured “volume'' be pints, or in other units. *34 clearly claim, includes claimants.12In numerous Bozzi’sCFA there questions relating common pricing are fact practices OSI’s question and at least one common increasing the law—whether price beverage during of a a customer’s restaurant visit without informing practice the customer constitutes unlawful under allegations N.J.S.A. 56:8-2. When the class’s are to the limited claim, price-shifting typical CFA Bozzi’s claim of the claims class; by supported by receipt, asserted Bozzi contends during Shade, a 2010 visit to the Carrabba’s Maple restaurant beers, charged prices he was two different for Peroni the second price higher Finally, the first. than the record indicates that “the representative parties fairly adequately will protect the inter- 4:32—1(a). ests of the class.” R. limited,

As Bozzi’s CFA claim also satisfies Rule 4:32- 1(b)(3)’s predominance requirement.13 With the assistance of records, claimant-specific both parties position will be in a determine the dates and locations of the visits at may issue and be identify able to prices. the reasons the inconsistent if Even discovery proves price disparity alleged by class single corporate policy derived not from a but from restaurant- specific happy pricing practices, hour or other may the trial court position practices be in a disputed to evaluate the on a restaurant- by-restaurant plaintiffs prove If practice basis. an unlawful under CFA, evidence, receipts, in combination with may other support finding of ascertainable loss and causation. trial clearly court would be confronted with the task of adjudicating 12During argument, proposed oral Bozzi’s counsel stated that the con- sixty-three sists of two hundred thousand OSI restaurant customers. isIt unclear applies by whether that estimate to the entire class certified the trial court or to price-shifting more limited class of claimants who assert the CFA claim. regarding predominance Bozzi's contention is limited to claimants who can brand, they paid prices type, demonstrate that different for the same and volume beverage any in the same visit to an OSI He restaurant. has not identified proving method ascertainable loss and causation for other members of the class certified the trial court. *35 questions of does questions, but the existence individual

individual Lee, supra, finding predominance. 203 N.J. preclude a of See 526-28, notwithstanding (finding predominance 561 at A.3d Cadillac, supra, at questions); 93 N.J. 430- of individual existence (same). 35, 461 A.2d 736 satisfy requirement that a also the a class would

Such fair efficient provide superior method “for the and class action Iliadis, 4:32—1(b)(3); controversy.” also adjudication R. see supra, 114-15, (noting superiority inquiry 191 N.J. at A.2d 710 of of available methods consideration alternative involves informed issue, action comparison of fairness of class adjudication of each methods, efficiency comparison of of each and alternative method). claim involves modest individ price-shifting CFA Bozzi’s forum. brought in an alternative unlikely to be ual claims that are (“[T]he Iliadis, supra, class 191 N.J. at See for those opens the courthouse doors equalization function action’s alone.”). efficiently Those claims would not be who cannot enter basis. on an individual resolved will not of class as limited

Importantly, certification respond plain- deprive opportunity evaluate OSI appears that representation, Bozzi’s it allegations. Based on tiffs’ indicating and when each parties documents where have brand, type, same disparate prices charged was member visit. OSI will be beverage on restaurant the same and volume allegations practices plaintiffs’ of unlawful position in a to contest prices imposed individual respect to the CFA with under the summary judg- may argue in a It at various times. restaurants trial, beverage motion, given that a restaurant’s ment and/or not violate the practices as a whole did pricing or the restaurants’ compromising the may without A limited class be certified CFA. class action proposed Bozzi’s CFA proceeding. fairness superiority. requirement of 4:32-l’s meets Rule sum, requirements for class certification Bozzi has met the claim, to claimants if the class limited respect to his CFA with beverages of the same prices for charged different who were brand, type, and volume in the course the same restaurant visit. We therefore reverse trial court’s class certification order and Muise, supra, remand the certification of a redefined class. See Super. 19, 64, (affirming 371 N.J. 851 A.2d 799 trial court’s remanding decertification class and for certification of “more limited ... class of utility] outages [of customers electrical whose directly alleged from negligence delaying resulted replacement of [utility’s] transformers at the Bank Red substa tion”). trial court should define the class as follows: beverage

All who ordered more than one persons brand, the same type, during single volume Partners, visit to OSI Restaurant or Bloomin’ LLC, Brands, Inc., restaurant in date, New from 2004 to the Jersey January present *36 charged higher beverage and were for a second or of the same price subsequent during brand, and volume visit, ordered the same without notice of the type, change in prices. remand, certify solely On the trial court should the class purpose for of pursuing upon claims CFA based the defendant alleged practice charging restaurants’ a customer different prices brand, beverages during for type, the same and volume visit.14 the same restaurant

V. A. statutory by putative The second claim asserted in both appeals classes is based the TCCWNA. That statute in prevent deceptive was enacted “to practices 1981 in consumer Cars, Reynolds Reynolds Co., contracts.” Motor Kent Inc. v. & injunction, requiring The trial court should also vacate the OSI restaurants beverages following to include menus, for all on its that was entered its prices challenged certification of the class based on the claims that entire class. OSI injunction argument in this and Bozzi offered no appeal, support injunctive Following trial court’s relief. certification the more limited class set injunctive above, forth the trial court consider relief may any application made on behalf of that class. (2011). 428, 457, Legislature The observed A.3d 1027 207 N.J. [f)ar signs contain contracts, warranties, notices and provisions too consumer many though rights Even these are provisions which violate the of consumers. clearly legally contract, notice unenforceable, their inclusion in a warranty, invalid or very thinking sign enforceable, and for this into are or deceives a consumer they rights. to enforce his the consumer often fails reason (1980).] [Sponsor's Statement A. 1660 reflects, Legislature history legislative As the TCCWNA’s rights merely imposed but recognize any consumer new “did clearly con acknowledge established obligation on sellers inserting or posting rights provided remedies sumer Restaurant.com, Inc., 214 contrary to Shelton v. provisions law.” -16); (2013) 419, 432, (citing N.J.S.A. 56:12-15 A.3d 544 N.J. 620, 641, Indus., L.P., Alloway 149 N.J. v. Marine see also Gen. (1997) (setting purpose provisions of forth 695 A.2d 264 TCCWNA). part: provides

The TCCWNA his offer bailee shall in the course of business lessor, creditor, lender or seller, No into consumer or or enter written consumer consumer prospective any any sign or after the give notice or written consumer warranty, contract or display any that violates any clearly of this act which includes any provision effective date legal right lessor, seller, creditor, or of a consumer responsibility established at the time the offer is State or Federal law or bailee as established lender sign given signed or or the notice consumer contract is warranty, or the made displayed. [N.J.S.A. 56:12-15.] against range a defendant imposes a of remedies TCCWNA statute: who violates the *37 aggrieved to the of be liable violates the this act shall who provisions Any person damages, or for or both less than actual for civil of not consumer a penalty $100.00 together fees with and court consumer, of reasonable attorney’s the election civil in a court of the consumer in a action This be recoverable costs. may against jurisdiction of the consumer or as a counterclaim by part competent assignee aforesaid, who or creditor, lender or bailee seller, lessor, any right to to the court aggrieved shall have the petition him. A consumer also [N.J.S.A. 56:12-15] and the a contract which violates provisions terminate void the contract. in its discretion court may [N.J.S.A, 56:12-17.] to the class are relevant requirements of the TCCWNA Two First, in to appeals. order on these issues raised certification

69 remedy TCCWNA, obtain a plaintiff under the a must be an “aggrieved consumer”—a consumer who satisfies elements the TCCWNA. N.J.S.A. 56:12-17. The “con TCCWNA defines leases, borrows, sumer” “any buys, as individual who any or bails money, property or is primarily personal, service which for family or purposes.” household N.J.S.A. 56:12-15. specifically TCCWNA does define what makes a “con “aggrieved purposes

sumer” an consumer” of N.J.S.A. 56:12- however, settings, 17. several courts have examined interac parties tion between the nature of or the contract other writing plaintiff in order whether a determine entitled See, e.g., relief under TCCWNA. Manahawkin Convalescent v. O’Neill, (2014) 99, 125-26, N.J. (analyzing 217 85 A.3d 947 nursing TCCWNA involving third-party claim case home and Shelton, supra, 436-42, payment guarantors); 214 N.J. at 70 A.3d (concluding 544 applies that TCCWNA to transactions between plaintiffs and internet coupons seller restaurant and certificates transactions); analysis based on detailed Fin. United Consumer Carbo, N.J.Super. 280, 306, Servs. (App. Co. v. 410 982 7 Div. 2009) (applying TCCWNA when retail installment sales contract Act); provisions of contravened Retail Installment Sales Bosland Dodge, Inc., N.J.Super. 267, 278-79, v. Warnock 933 A.2d 942 2007) (App. registration (applying dealership’s Div. TCCWNA aff'd, 562, (2009). overcharges), 197 N.J. 964 A.2d 741 Second, TCCWNA, order be found liable under the “clearly legal defendant must have right” violated established or determination, “responsibility.” N.J.S.A. 56:12-15. To make that courts protection assess whether the CFA or another consumer regulation clearly prohibited statute or provision the contractual See, or practice other that is the basis claim. TCCWNA e.g., Wegmans Inc., F.Supp.3d Mladenov v. Mkts. Food (D.N.J. 2015) (holding who failed to state viable labeling claims regulation under CFA federal food established “clearly legal TCCWNA); no right” violation of established under Servs., supra, N.J.Super. 306-07, United Fin. Consumer *38 70 “clearly on violation of estab (applying TCCWNA based

A.2d 7 Act, Sales N.J.S.A. 17:16C- right Retail Installment lished” under N.J.Super. 278-80, 50); Bosland, supra, 942 933 A.2d 396 prima proof that defendant presented facie (holding plaintiff registration buyers for vehicle fee dealership overcharged car “clearly regulation estab violated consumer contravention right). lished” accordingly requires a standard “clearly established” contract!,] “written

case-specific whether a consumer evaluation responsibili sign” legal right or warranty, ... or violates a notice by or law at the “clearly “State Federal ty that was established” signed or the or consumer contract is made time the offer given displayed.” or 56:12-15. warranty, sign is N.J.S.A. or notice results, depending on the inquiry may give to different That rise see, e.g., Ibid.; offer, contract, warranty. Mattson timing of the Co., F.Supp.3d (D.N.J. 2015) 393 v. Aetna Life Ins. statutory right subjected not to be (ruling plaintiffs asserted allegedly “clearly when subrogation was not established” claim sent). offending notices were

B. trial courts backdrop, consider whether the Against that we predominance requirement when properly applied Rule 4:32-1’s by by plaintiffs and proposed they certified the classes respective TCCWNA claims.15We adjudication of their Bozzi presentation restaurant’s not determine whether defendant do issue, Jersey by Civil raised amici curiae New broader We do not reach the Industry by Jersey but not Association Business Justice Institute and New granted a method of any party, should ever be as class certification whether Lazo, 9, 25, 34 A.3d 1233 adjudicating State v. 209 N.J. a TCCWNAclaim. See ("As rule, (2012) accept general must the case before the amicus curiae presented by parties raise not raised cannot issues court as Twp. Ass'n, Twp. (quoting Educ. parties.'' of Educ. v. Bethlehem Bethlehem Bd. O'Driscoll, 38, 48-49, (1982))); v. 215 N.J. accord State 449 A.2d N.J. Gandhi, 161, 191, 461, 479, (2013); 989 A.2d 256 v. 201 N.J. 73 A.3d 496 State (2010). *39 beverage prices

a menu gives that omits rise to a TCCWNA claim. however, predominance In inquiry, beyond plead look we ings legal plaintiffs’ factual examine the bases supra, Lee, 526-28, TCCWNA claim. See 203 N.J. A.3d 561 claim); Iliadis, supra, (applying predominance standard CFA (establishing 191 N.J. requirements A.2d 710 Hy predominance analysis); in class certification see also In re drogen Litig., (3d Peroxide Antitrust 552 F.3d 310-12 Cir. 2008) case). (analyzing predominance in context antitrust appeals, plaintiffs by failing these contend that to list menus, prices beverages on the the defendant restaurants plaintiffs’ “clearly legal rights violated established” and defendants “clearly legal failed to meet responsibilities their established” 56:8-2.5; they under N.J.S.A. required contend that the statute “plainly beverages defendants to mark” they “by a sold stamp, tag, sign” beverages label or in the location where the were offered for sale. Plaintiffs assert that when defendant restau employees rants’ presented putative menus to members class, they TCCWNA “offer[ed]” contracts that violated N.J.S.A. damages 56:8-2.5 those consumers. Plaintiffs seek an award of imposition per and the violation civil penalties on defen $100 alleged dants violation. each TCCWNA

We conclude have not predomi met the requirement respect nance of Rule 4:32-1 with to their TCCWNA First, claims in appeal. requirement either plaintiff that a be “aggrieved pursue consumer” order to claim TCCWNA gives range questions regarding rise to a of individual the interac tion By very between the customer and the server this case. its terms, “contracts],” “warrantees],” the TCCWNA addresses “no tice[s],” “sign[s]” apply and does not when a defendant fails to 56:12-15; provide writing. required the consumer with a N.J.S.A. Session, N.J.Super. 520, 540-41, see also Jefferson Loan Co. v. 2008). Here, 169 (App. writing Div. plain on which that, rely tiffs is the restaurant menu. Plaintiffs at a concede minimum, prove or presented claimant must that he she was visit to restaurant during his or her the defendants’ with a menu liability TCCWNA. the defendant’s under the to establish in order receipts or customer cannot be resolved inquiry That critical liability accept plaintiffs theory of if we Even other documents. TCCWNA, testimony of the individual claimant under the necessary prove plaintiff would be another witness “aggrieved requirements and is thus an statute’s satisfies the consumer.” bur- suggestion, they cannot meet their

Contrary to plaintiffs’ that TGIF by presenting evidence the TCCWNA den under The train- to customers.16 to hand menus servers were instructed any *40 plaintiffs rely prove do not that ing on which documents menu, much demonstrate the received a less individual consumer putative of any single member the between critical interaction Moreover, agree offending menu. we do allegedly and the post-verdict process claims plaintiffs the that the with determining an element that provides forum for appropriate an TCCWNA, TCCWNA. Under the liability essential to under the at trial. prove the statute’s elements plaintiffs have the burden 56:12-15, N.J.S.A. -17. minimum, not, prove that at a

Accordingly, who does a claimant satisfy elements or she a menu cannot he received In that critical “aggrieved consumer.” and is not TCCWNA dissenting colleague plaintiffs entitled to an inference Our contends that are policy patrons corporate received complied and that TGIF's servers with "that predominance inquiry, we do not In the menus.'' Post at 171 A.3d 620. be simply accept plaintiff's element their claim can contention that an a class evidence; instead, single piece we proven a whole with a for the class as Iliadis, analysis.” aspects "rigorous subject of the case to a that claim and other omitted). Here, (citations supra, 106-07, not even 922 A.2d 191 N.J. at training servers were in documents that that an indication contend they practice; proof of a universal menus is instructed to hand customers is the foundation their received the menu that concede that not all customers plain training for do not obviate the need documents TCCWNAclaims. TGIF’s core of their TCCWNA prove—for at the each claimant—the contention tiffs writing receipt violated that statute. N.J.S.A. of a the customers’ claim: 56:12-15. regard, questions predominate individual would common is- over at trial. sues

Second, question whether the defendant restaurants “clearly legal right” violated established a “clearly or established legal ... responsibility” specter disparate raises the for results different members the class. The published sole con decision struing 56:8-2.5, plaintiffs’ source of “right,” asserted N.J.S.A. dealership’s car addresses used sale of posting vehicles without prices Johnny or dealership’s their near them in the lot. In re Popper, Inc., supra, N.J.Super. No 997 A.2d 257. published opinion prohibits holds N.J.S.A. 56:8-2.5 restau and other offering rants food service businesses from food beverages listing prices customers without for those items Moreover, plaintiffs acknowledge, many on their menu. as food- service in Jersey—ranging corporate businesses New in from size family-owned chain restaurants delicatessens and diners—rou tinely beverage specials offer customers food and and other items designating writing prices without in Although those items. decades, has in N.J.S.A. 56:8-2.5 effect been several is no there General, CFA, Attorney charged evidence that to enforce the has position requires ever taken N.J.S.A. 56:8-2.5 prices beverages of all food and served restaurants to be listed short, nothing on menus. In suggests the record that N.J.S.A. previously against practices 56:8-2.5 was invoked the restaurant in this issue case. *41 Dugan plaintiffs maintain that legal rights even if their and responsibilities

TGIF’s “clearly under N.J.S.A. 56:8-2.5 not were claims, brought established” before they rights their those responsibilities were confirmed when an Appellate panel Division affirmed denial the trial court’s of TGIF’s motion to in an dismiss that, unpublished They decision. contend of the wake that decision, application N.J.S.A. 56:8-2.5’s to restaurant was menus “clearly purposes established” for of the TCCWNA. decision, however,

In its Appellate Division did not Dugan plaintiffs’ hold that TGIF violated the “clearly established” right meaning panel of within the the TCCWNA. The determined Dugan pled of only plaintiff adequately that violations the CFA 4:6—2(e); it and the TCCWNA under the lenient standard Rule all, [Dugan] any, properly prove can or “[w]hether noted fairly is not before us.” Even if that decision could be rights clearly plaintiffs’ to establish under N.J.S.A. construed Dugan 56:8-2.5, plaintiffs’ apply it not to all members of the would class, plaintiffs’ request which at was to include claimants defined present. have who restaurants from 2004 to the Plaintiffs visited respect of their predominance with to that element established TCCWNA claim.

Moreover, lacking beverage prices if to even a menu were “contract,” “sign” “warranty,” or within the constitute a “notice” TCCWNA, was meaning of it is far from that the statute clear As the apply plaintiffs as contend that it should. intended Dugan concede, prove plaintiffs if that each were million visits a member the thirteen fourteen restaurant warranting a plaintiff gave rise to a TCCWNA violation $100, amounting penalty penalties liable for civil TGIF would be court could than a billion Plaintiffs assert that the to more dollars. generally 4:49-1; R. penalty by remittitur. See see reduce (2016) Grp., v. 226 N.J. 144 A.3d 890 Cuevas Wentworth remittitur). legislative appropriate Nothing in the (clarifying use TCCWNA, inclusion of history of which focuses sellers’ contracts, legally provisions in consumer invalid unenforceable statute, Legislature it intend suggests that when the enacted the impose penalties on that serve billion-dollar restaurants ed Sponsor’s beverages unpriced to customers. See State food and 1660,supra legislative objective to (noting A. deter sellers ment to contracts, warranties, provisions no including from unlawful tices, signs). Fridays Inc.

Accordingly, that in both v. TGI we hold Partners, LLC, plaintiffs have not Bozzi v. OSI Restaurant purposes class certification standard met Rule 4:32—1’s *42 claims, TCCWNA improperly granted and the trial courts class certification as to those claims.

VI. Fridays Inc., In v. modify TGI affirm and we Appellate judgment concerning Division’s class certification. We remand the matter to the trial for court the determination of the by plaintiffs Dugan individual CFA and claims TCCWNA asserted and Fox. Partners, LLC,

In Bozzi part v. OSI Restaurant we affirm in part and in reverse the trial court’s class certification determina- tion. We remand the matter to the trial court for the certification definition, of a class with a revised class as set forth in this opinion, solely purposes plaintiffs’ claim CFA based alleged price-shifting OSI’s practice, the determination the individual claim by plaintiff TCCWNA asserted Bozzi. LaVECCHIA,

CHIEF JUSTICE RABNER and JUSTICES FERNANDEZ-VINA, join TIMPONE JUSTICE opinion. PATTERSON’S separate, dissenting opinion.

JUSTICE ALBIN filed a JUSTICE participate. SOLOMON did not ALBIN, dissenting. JUSTICE

Today’s denying plaintiffs right decision to proceed with a class-action against Fridays, lawsuit TGI Inc. and Carlson Restau- TGIF) rants, (collectively, Inc. is at odds with of this decades jurisprudence steepens path Court’s justice for consum- ers with small claims. The decision will it make more difficult for a many class of thousands of collectively defrauded consumers to act pursuit of a remedy against common corporate wrongdoer. knowing violation of Jersey the New Consumer Fraud Act (CFA), -206, N.J.S.A. 56:8-1 to beverage prices TGIF does not list pursues on its policy menus. TGIF this knows—through because it *43 average, on pay, will more study—that $1.72 a consumer its own Plaintiffs placed menus. beverage prices if are per meal TGIF, in violation of listing beverage prices allege by not 56:8-2.5, patrons TGIF illicit benefit while reaped an N.J.S.A. sure, charge is free to loss. To TGIF be suffered an ascertainable so, all comply—like it must if it does it wishes. But whatever the law. restaurants—with economic wherewithal single not have the

A consumer does However, giant claim. against corporate over litigate $1.72 banding together in a similarly consumers defrauded thousands against” corpo- gain equality a defiant “a measure class action 496, 517-18, Co., 203 N.J. adversary. v. Carter-Reed Lee rate (2010). presented a have majority, I believe Unlike jurispru- our class-action theory CFA and legal under the viable most light favorable Looking the evidence dence. engaged in an uncon- stage, at this TGIF plaintiffs, as we must loss to an ascertainable practice that caused scionable commercial per loss to be meal has calculated that patrons. $1.72 its TGIF has conclud- beverage prices on menus. TGIF are not listed when exceeding purchases make that uninformed consumers ed Thus, paid. each class would have price they otherwise “fair” what the loss is the difference between member’s ascertainable paid had patron would have TGIF what the patron paid in fact sale, required by N.J.S.A. point of as beverage prices at the listed 56:8-2.5. reality. is no stark There setting us lies a before rights of to vindicate the for a class action substitute

reasonable complaints not be individual patrons. will victimized There TGIF’s majority’s loss of to recover a $1.72. in small claims court filed of the class court’s certification to overthrow the trial decision holding judicial TGIF account- no action that there will be ensures given has TGIF a majority also wrongdoing. The for its able violating CFA and unde- to continue perverse incentive advantage competitor served over that comply restaurants with our consumer-fraud laws. respectfully

I therefore dissent.

I. A. TGIF, Plaintiffs against alleging filed a class-action lawsuit systematic engaged the chain restaurant in a scheme to violate pursuit higher profits.1 Consumer Act Plaintiffs Fraud claim *44 deliberately beverage that TGIF list on prices does not its menus higher pay prices induce[ ] “to to than for consumers reasonable beverages.” beverage prices TGIF those does not list its on menus, 56:8-2.5, notwithstanding requires N.J.S.A. which that the “selling merchandise, price” including beverages, and be food “plainly point ... at the marked where the is merchandise offered for sale.”2 25, 2011, per opinion

In a curiam on Appel- issued October the declared, law, Division TGIF’s late as failure matter beverage prices list on its rejecting violates In menus the CFA. argument, TGIF’s Appellate engages Division “TGIF stated: legal gymnastics attempt in in a us futile convince that bever- ages are not within in embraced the definition of merchandise Court, At argument N.J.S.A. 56:8-2.5.” oral before this TGIF by Appellate ruling. conceded that it was bound Division’s ruling controlling Because that is the law not contested Court, only before this TGIF is violation of in the CFA. The remaining is whether issue the CFA violation—the failure to list stage, allegations complaint At this in the evidence record be must light plaintiffs, seeking in the viewed most favorable to who class are certifica- Lee, supra, tion. 203 N.J. at 4 A.3d 561. wares, commodities, “any objects, goods, CFA 2 The defines “merchandise" as offered, anything directly indirectly or public services sale.” N.J.S.A. (c). 56:8—1 loss to class of TGIF beverage prices—caused an ascertainable patrons. law; compliance with the pretend to be

TGIF does not rather, proper is not a vehicle its is that a class action defense However, by practices. by patrons victimized TGIF’s be used consumer, defrauded, costly litiga- engage in if cannot single even most, Only through a dollars. involving, at several over a sum tion similarly of small claims aggregates action that thousands class proceed. lawsuit patrons a viable defrauded can B. certification, plaintiffs rely support application In its analyzed con- marketing commissioned TGIF on studies study, pricing.3 In TGIF tested responses to one sumer menu thirty restaurants—fifteen by patrons pricing decisions made not. on and fifteen did beverage prices menus that listed prices alcohol are study that when statistical revealed TGIF’s on a menus, average per customer loses on placed $1.72 TGIF down” to the patrons informed “traded study, In meal. price they could afford. optimal “think- studies, price “fair” TGIF determined other *45 with and without alcoholic purchase meals price

twice” for the price at apparently, is the beverages. price, The “think-twice” because patrons’ purchases and decline go off in heads which bells From thresholds.” their “check not want exceed consumers do beverage prices on placing not beauty of perspective, the TGIF’s not patrons do is that uninformed in violation the CFA menus price and the “fair” purchases have exceeded know when their price. “think-twice” reached the Partners, specializes a firm that with Simon-Kucher & TGIF consulted leading pricing consultan- strategies world’s

pricing refers to itself as "the and Partners, Pricing, http://www.simon-kucher.com/en/ cy." & Simon-Kucher 14, 2017). (last Sept. pricing visited through TGIF study commonly learned what is known—that an pricing informed consumer will rational make decisions. Be- pricing cause experienced restaurants “with alcohol on the menu a [per-person average] down,” guests as [$]1.72 decline traded TGIF corporate pricing made the that “alcohol decision will not be words, placed on the In menu.”4 other TGIF that it determined pay did to conform to law that it profitable was more capitalize ignorance patrons. its From own TGIF’s analysis statistical comes the calculation loss to its ascertainable patrons gain itself. passing requiring N.J.S.A. 56:8-2.5 price that the of an marked,” “plainly

item Legislature be empower intended to knowledge. pursued, consumers with TGIF has and continues to pursue, cynical a corporate policy of profiteering violating from that statute.

II. The Act Consumer Fraud makes it unlawful for a business to engage in practice,” an “unconscionable commercial N.J.S.A. 56:8- 2, merchandise, such selling including as beverages, food and sale, listing price without when it is offered for N.J.S.A. 56:8-2 “provides private .5.5 The Act cause of action to consumers who by are practices marketplace.” victimized fraudulent in the Gonza Corp., (2011). lez v. Wilshire Credit 207 N.J. 25 A.3d 1103 statutory empowers The ‘private scheme citizens “to act as attor neys general’ in bringing civil actions to enforce Act.” Stein berg Oasis, LLC, 344, 361, v. Sahara Sam’s 226 N.J. 142 A.3d 742 (2016). private right This of action is particularly important when study analysis beverage pricing, also included non-alcoholic indicating that customers will trade down when the cost of a meal exceeds a certain threshold. any person N.J.S.A. 56:8-2.5 unlawful makes it “for to sell ... or offer for any selling price sale merchandise at retail unless the total of such merchandise plainly tag, stamp, sign marked label or either affixed to the merchandise point

or located at the where the merchandise is offered for sale.” *46 inadequate to Attorney General—perhaps due resources— - powers, to see N.J.S.A. 56:8-3 not exercise his enforcement does -20, here, -11, -18,

8, compel as to chain to -15 to restaurants by statute. price-listing requirements with mandated comply prove satisfy that a business plaintiff three elements A must must plaintiff show liable consumer fraud. is practice,” that engaged in “an she suffered an business unlawful loss,” causally is the “ascertainable loss” “ascertainable supra, Gonzalez, 576, practice. at N.J. to the unlawful related 561); Lee, supra, (quoting 203 N.J. at see 25 A.3d proofs, If she is plaintiff succeeds her also N.J.S.A. 56:8-19. relief, damages, equitable treble legal entitled and/or attorneys’ fees. N.J.S.A. 56:8-19. reasonable that, study average, establishes on TGIF’s own commissioned beverages per purchased paid more meal patrons $1.72 who TGIF prices if on menus. they have had been listed TGIF than would constitutes, per loss average, on an ascertainable That $1.72 meal, practice of causally unlawful person, per related TGIF’s supra, 561; Lee, 4 A.3d disclosing See 203 N.J. prices. not also N.J.S.A. 56:8-19.6 see

According study, money complies if with will it to the TGIF lose prices its If TGIF by listing beverage on menus. the CFA law, It its options. then has two can maintain conforms to the it rather pricing, consumers will trade down and informed current as pegged what TGIF has purchase drinks that exceed than prices for patrons per will meal. it can set price pay Or “fair” patrons beverages at which will trade and meals rates scenario, if TGIF the consumer benefits Under down. either of the CFA. follows the mandate they allege complaint, plaintiffs’ that TGIF's second amended designed beverages prices ... offering to ...

practice certain without charge slightly prices on some drinks without excessive [TGIF] enable sales; charging grossly prices losing practice of excessive [TGIF's] facilitate charging price different discrimination on other and facilitate and/or drinks: arbitrary product prices criterifa]. for the based undisclosed same

81 Thus, patrons purchase by TGIF’s who drinks are victimized beverage prices the unlawful omission on the menus. TGIF sets pricing beverages its overall of meals and based on its decision CFA, beverage prices to list on Importantly, menus. under the merely practice have show that the unlawful caused Lee, supra, 561; 522, the loss. ascertainable See 4 N.J. at A.3d Operating Eng’rs Int’l Union of Local No. 68 v. Welfare Fund Co., 372, (2007). 389, Merck & 192 N.J. 929 A.2d 1076

III. only A class is permit large action vehicle that will patrons number of together defrauded TGIF to band and Lee, supra, prosecute equal a lawsuit on with terms TGIF. See 517-18, correctly N.J. at A.3d 561. The trial court certified purchased unpriced the class customers who non- alcoholic and beverages company-owned alcoholic Jersey New TGIF restau- January rants July between 2014 because the requirements for class certification under Rule 4:32-1 have been met. dispute:

Certain are not in beverage- issues class of TGIF purchasing joinder members, is consumers too numerous for of all 4:32—1(a)(1); questions R. “there are of law or fact common to the class,” 4:32—1(a)(2); R. there are claims “typical” and defenses class, 4:32—1(a)(3); representative R. party fairly “will class,” 4:32-1(a)(4). adequately protect the interests of the R. however, disagree, parties questions whether “the of law or fact common to members of the class predominate any over questions affecting only individual members” and whether “a class superior action is to other available methods for the fair and adjudication 4:32—1(b)(3). controversy.” efficient See R. rule, predominance our court Under does not mean that “all among [must] issues be identical class members.” Iliadis v. Wal- Stores, Inc., 88, 108, (2007). Mart 191 N.J. 922 A.2d 710 To satisfy predominance requirement, plaintiffs do not have to show “the absence of individual issues or that the common dispose issues necessary is it to show “each dispute.” Ibid. Nor

the entire manner.” Id. at precisely the same [is] affected member Indeed, 108-09, that individual it is almost certain 922 A.2d 710. questions common questions will after the resolution remain 108, 922 heart of the A.2d 710. The of law and fact. See id. “qualitatively” more the common issues are matter whether supra, Lee, 203 N.J. at significant than individual ones. See 519-20, 4 561. among *48 is that TGIF of law all class members

The common issue beverage prices in violation of N.J.S.A. 56:8-2.5. not list its does of class suffer is that all members the common issue of fact The listing beverage prices. The practice of not from TGIF’s unlawful violation of the patrons resulting from TGIF’s loss suffered beverage purchasers, of dispersed the entire class CFA is over greater losses. patrons incurring or lesser with individual is not unusual must made loss determinations be That individual Lee, supra, in the class-action example, in For class actions. pill was dietary supplement called Relacore alleged that a lawsuit through mass- Jersey various of New consumers sold to thousands 504, at in violation of CFA. 203 N.J. marketing deceptions predomi- of law and fact found that common issues A.3d 561. We nated, concerning each notwithstanding questions that individual 528, at to Id. loss had be addressed. class member’s ascertainable questions would recognized that the individual 561. We purchased by a class of Relacore number bottles “[t]he include bottle, was member, a refund price of each and whether corporate from could come That information received.” Ibid. purchase. proof through or a customer’s records defendant’s not questions posed” did that “the individual Ibid. We concluded Ibid. present “insuperable obstacle.” supra, Iliadis, of a the certification Similarly, in we addressed Stores, alleged Inc. who hourly employees of Wal-Mart class of statutory right to rest they their contractual and were denied 96, that the We held 191 N.J. A.2d 710. and meal breaks. met, though certain individual predominance prong was even questions persisted, including: employee how much time each off-the-clock; worked employees “whether worked off-the-clock expectation compensation; with the damages how much in employees presence suffered.” Id. at 922 A.2d The 710. those issues not did defeat certification of class because common qualitatively significant. issues were more Id. at 112— 13, 922 A.2d 710. questions surely individual remain in would this case no weighty

are more in difficult than those faced Lee and cases, As Iliadis. was true those the common issues of law and predominate any fact over individual ones. addition, unquestionably “superior” any a action fairly adjudicating

other means of against claims TGIF. The many patrons defrauded will file actions small claims court supra, Lee, monetary to recover minor their See losses. 203 N.J. Lee, A.3d 561. As discovery we noted in “[t]he costs, fees, litigation including expert-witness a make lawsuit against corporate adversary a costly determined undertaking.” A “provide[s] Ibid. class action group persons, diffuse whose litigate claims small individually, are too opportunity engage in power.” collective action and balance scales Id. *49 528-29, Moreover, 4 likely at A.3d 561. will TGIF not reverse its corporate policy disregard of just willful if of the CFA a few Here, patrons they overpaid. seek relief the small amounts will there be a class action or no all. action at

IV. A. patrons The statistical establishing evidence that suffer a com- by mon ascertainable loss TGIF’s beverage of prices nondisclosure on menus from type comes TGIF’s own of files. The statistical foreign jurisprudence. evidence offered here to our Tyson Foods, Bouaphakeo, In Inc. v. the United States Su preme approved representative Court of use a statistical or

84 workers, they that of who claimed

sample members a class wages, basis for a class-action on to establish the were shorted their 1046, -, -, 1036, 194 136 law suit. 577 U.S. S.Ct. (2016). 124, case, Tyson employees of 134-35 In L.Ed.2d the Fair Labor Standards Act brought a class action under Foods 219, (FLSA), employer claiming §§ 29 that their U.S.C.A. 201 rightful wages they the time them their overtime denied at -, donning doffing equipment. Id. expended protective and 1041, Tyson at at 129. Foods contended 136 S.Ct. L.Ed.2d gear employees protective worn rendered variance spent employee any calculation time each impossible uniform taking gear, employees’ putting on “the off the therefore on sufficiently similar to be resolved a classwide were not claims 1042-43, 1046, at -, at at 194 L.Ed.2d Id. 136 S.Ct. basis.” 134-35. disagreed. plaintiffs to Supreme permitted The Court Court average analysis

rely expert on that determined statistical necessary protective employees change into taken for time -, 1044-45, gear. 133. Id. at 136 S.Ct. at L.Ed.2d facility, employee in the did similar worked same “each Because experiences work, policy,” of a paid the same and was under was as to employees “probative representative subset at -, S.Ct. at of all them.” Id. experiences L.Ed.2d 137. analysis to calculate dam market research

Courts have allowed premium price a based consum ages for misrepresentation about its resulting company’s paid ers from setting Inis re product. example in the class action One such Litigation, 2015). (S.D.N.Y. EZ 304 F.R.D. Scotts Seed brought case, York class action in California New consumers laws, alleging that Scotts’ respective state consumer under their as with half the water description grass of their “50% thicker (internal ordinary misleading. at 404-05 was Id. compared to seed” omitted). stage, plaintiffs’ At class certification quotations *50 to isolate the damages specifically a presented model expert money—or “price additional amount of premium”—that consum paid alleged misrepresentation. ers on based Id. at 414. The States District Court held proposed United that the model satis showing damages fied the standard for on could be measured Moreover, a 415. classwide basis. Id. at while the Scotts Court emphasized that under the federal expert standard an was not “perform required to analyses his stage,” the class certification point compelling it did to evidence that provided had been support of price premium, the actual existence a including suggesting premium “internal documents existence based Goldemberg [allegedly on the false at 414. claim].” Id. See also v. Cos., Johnson & Johnson Consumer 317 F.R.D. 396-97 (S.D.N.Y. 2016) (holding damages measurable classwide basis presented portion price where had model that isolates company’s alleged misrepresentations attributable to about its products).

Here, TGIF’s internal documents loss determined the attribut- beverage prices. able when it did not list consumers The market Goldemberg analysis by experts conducted in Scotts and are comparable justify the market research used TGIF its not listing beverage prices.

B. studies, on marketing apparently Based its TGIF made a busi- beverage ness decision not to prices higher list for the sake of profits, notwithstanding policy that its violated CFA. Certain- ly, sufficiently compelling statistical that was clear evidence guide shaping TGIF in its policy equally business relevant in this class-action practice suit to establish that TGIF’s unlawful average per person, per caused an ascertainable loss on of $1.72 meal.

Plaintiffs have established that common issues of law fact predominate over individual ones and that a class action is not only superior only but is the for vindicating vehicle vehicle rights aggrieved patrons.

86

V. theory—a advancing a “fraud-on-the-market” not Plaintiffs are 60, cases. Ante at 171 theory applies in securities typically market, stocks price the open securities A.3d 620. In an Speiser, v. 806 depends material information. Peil on all available 1986). (3d 1154, theory 1160 The fraud-on-the-market F.2d Cir. misleading by statement recognizes the issuance a material Inc. v. of its stock. Basic company pricing will influence the See a Levinson, 978, 989, 194, 241-42, 224, 99 108 S.Ct. L.Ed.2d 485 U.S. (1988). case, stock premise, on that a securities-fraud 215 Based they showing that purchasers pursue a claim without can fraud misrepresentations. on Ibid. Under the fraud-on-the- relied applies to presumption of approach, a reliance market rebuttable misrepresen satisfy requirement defendant’s the causal between fraudulently of the stock plaintiffs purchase tation and 989-92, 243, 244-47, 99 L.Ed.2d price. Id. at 108 S.Ct. inflated Corp., not allow the we did at 216-18. Kaufman v. i-Stat “prove action to the element plaintiffs in a common-law fraud presumption on market.” 165 through of a fraud reliance (2000) added). 94, 97, 118, (emphases N.J. 754 A.2d 1188 case, satisfy an element their plaintiffs In this not seek do First, market. “the through presumption of fraud claim reliance,’ only a causal but require proof not CFA ‘does loss.” practice and ascertainable unlawful connection between the Lee, supra, 528, v. (quoting Gennari N.J. at A.3d See Realtors, 582, 604, 691 A.2d 350 Weichert Co. 148 N.J. (1997)). of a Second, the benefit do seek here proving a causal nexus satisfy burden presumption to their loss statutory and the ascertainable violation between TGIF’s by patrons. suffered TGIF’s supra, Union, in which International present is unlike case requirements that of the usual plaintiff sought “to be relieved showing only that by loss”

plaintiff prove an ascertainable than it should have been as a higher was charged for Vioxx price marketing campaign.” 192 N.J. at fraudulent of defendant’s result There, single plaintiff 1076. “a intended use expert opine pricing who would about the effect on of the market ing campaign engaged.” (emphasis in which defendant Ibid. add ed).

Here, plaintiffs rely “single expert” do not on a to establish the Instead, price statutory plain- effect of TGIF’s violation. See ibid. presented study tiffs have commissioned TGIF that calcu- *52 patrons beverage loss to prices lates the ascertainable its when on study are not own is listed menus. TGIF’s as direct offered and, stage, procedural at this is a evidence entitled to deference as statistically by patrons. accurate calculation of the loss incurred Although light must the evidence be viewed in the most favorable plaintiffs, majority negative to the draws inferences to cast doubt validity study. Significantly, merely on the of this TGIF’s case is stage, plaintiffs the are to intro- class-certification and entitled expert-witness testimony duce to further bolster claims of their study. loss ascertainable based TGIF’s Moreover, majority suggesting is if is mistaken it that the See, e.g., protect price CFA gouging. does not consumers from 56:8-33(b) scalping N.J.S.A. (prohibiting ticket at exorbitant rates).7 price of purpose requiring The of that the be merchandise pursuant point listed of sale to N.J.S.A. is to 56:8-2.5 allow making purchases. consumers to make informed decisions In- deed, history legislative very of N.J.S.A. 56:8-2.5 makes this Sponsor’s (1972) (“Consumers point. See A. Statement to right a price they have all purchase to know the of items wish to .... price Clear indication of the of all will merchandise aid in 56:8—33(b) provides: N.J.S.A. person registered purchase No other than a ticket broker shall resell or with place resell intent to a ticket admission to a a entertainment at $3.00, price premium maximum excess 20% the ticket whichever greater, plus registered lawful taxes. No ticket broker shall resell or purchase place to a with the intent resell ticket for admission to a premium price paid acquire entertainment at a in excess of 50% of the

ticket, plus lawful taxes. discriminatory practices capricious pricing sales preventing merchants,”). greater number victims of a CFA

Additionally, right remedy. to a fact that The not diminish violation should pa- of victimized large discrete class presented plaintiffs have less, more, compelling for class case this case makes trons certification.

VI. plaintiffs majority’s conclusion that have disagree with the I also Contract, out a claim under Truth-in-Consumer make failed (TCCWNA), Warranty Act N.J.S.A. 56:12-14 to -18.8 Notice satisfy of a presented the four elements Plaintiffs have evidence (1) they are Plaintiffs have established TCCWNA claim.9 (3) (2) seller; menus, consumers; displays TGIF which TGIF is a TCCWNA; sign purposes a written notice or constitute (4) pricing on beverage the menus violates the omission N.J.S.A. 56:12-15. state law—N.J.S.A. 56:8-2.5. See “aggrieved are not custom- majority plaintiffs contends 56:12-17, pursuant positing have N.J.S.A. er[s]” *53 showing patrons TGIF evidentiary met of not the threshold 69-70, given purchasing their Ante at were menus before meals. conclusion, majority denies A.3d 620. To reach that the to be drawn of the most favorable inferences plaintiffs the benefit requiring its to hand each corporate policy TGIF’s of servers from is that TGIF’s stage, menu. At this the fair inference customer a Dugan case, 8Although here the the reason- the discussion is directed toward ing apply equally and conclusion to the Bozzi case. provides: N.J.S.A. 56:12-15 any his consumer or No ... course of business offer seller shall the .., sign display any ... prospective ... or or written notice consumer any legal right clearly any provision established which includes violates by responsibility ... as State or of a seller established of a consumer or signed is is or the consumer contract Federal law at the time the offer made given displayed. sign ... or or notice is or complied corporate policy servers with patrons and that received menus. Plaintiffs have satisfied showing their burden of that the patrons class of aggrieved here meets the definition of customers. Additionally, majority finding has erred in that TGIF’s obligation beverage pricing display clearly was not established statute, point-of-sale the CFA’s N.J.S.A. 56:8-2.5. Ante at 71- plain simple statutory A.3d 620. The language clearly required is beverage prices indicates that TGIF to list on its prohibits menus. N.J.S.A. 56:8-2.5 of sale with- “merchandise” price point out a any sale. Merchandise “include[s] wares, commodities, objects, goods, offered, anything or services 56:8—1(c). directly indirectly public or to the sale.” N.J.S.A. Clearly, beverages goods, least, are very beverages and at the “anything description meet the public offered ... to the Ibid, added). (emphasis sale.” TGIF did not have to for a wait published opinion by this Court to reach this common-sense conclusion. case, Appellate expressed this Division its confidence legislature

“if beverage intended excise sales restaurants ..., sweep from the CFA it plain have so in would done language necessity without degree advanced in either logic words, linguistics.” divining In other meaning Significantly, “merchandise” not rocket science. party no has argued us before that N.J.S.A. 56:8-2.5 does not mandate that a beverage restaurant list on its prices menus.

Incredibly, majority hints that N.J.S.A. 56:8-2.5 not may apply beverages by true, to the sale restaurants. If that were require N.J.S.A. 56:8-2.5 post would any restaurants to meal prices. merchandise, statutory Under the definition of is no there logical beverage distinction between food and served restau- hamburger rants. It cannot that a be is merchandise but a milkshake is not. *54 majority

The notes that it is unaware of Attorney whether the to compel General has taken action beverage restaurants to list pricing pursuant on to menus N.J.S.A. 56:8-2.5. Ante at a Attorney to enforce CFA 620. failure of the General The however, complying is is not that a restaurant

provision, evidence Indeed, power to individuals with the with law. the CFA vests general separate mecha- private attorneys as enforcement act as Court, Steinberg, supra, 361, 142 This 226 N.J. at A.3d 742. nism. meaning of moreover, authority to construe the has the ultimate 56:8-2.5, Appellate any if is doubt about the there N.J.S.A. majority certified interpretation, should have Division’s majority Bozzi class- Why remanded the separately. has the issue question if is a proceedings there for further certification case beverage prices on their place must about whether restaurants letting economy certainly is not advanced menus? Judicial support a statutory authority no proceed if is class action there claim. why Bozzi majority explain in the

Additionally, does injunction, which mandated it trial court’s case vacated the right beverage prices on menus. The list restaurants OSI comply with the compelling those restaurants equitable relief dependent was not requirements of N.J.S.A. 56:8-2.5 price-listing right equitable The See N.J.S.A. 56:8-19. on class certification. requires disclo- only on whether N.J.S.A. 56:8-19 depended relief menus, majority an issue that beverage prices sure trial court’s though it overturns the refuses to address even Last, to small claims application if of TCCWNA injunction. curiae, instrument, argued by amici is blunt an as this case too this issue. Legislature proper forum to address VII. rights major blow to consumer majority’s is a decision The decision ensures in both the CFA and TCCWNA. advanced of our by TGIF’s violation patrons victimized that thousands Additionally, meaningful remedy. no laws have consumer-fraud corporate policy of its has incentive to alter now little TGIF compliance with N.J.S.A. CFA. TGIF’s ignoring provisions point beverage prices be listed requirement that 56:8-2.5’s *55 may depend sale well Attorney whether the General exercis- powers es his to enforce our consumer-fraud laws.

For expressed, respectfully the reasons I dissent.

Case Details

Case Name: Debra Dugan v. TGI Friday’s, Inc. (077567) Ernest Bozzi v. OSI Restaurant Partners, LLC (077567) (Burlington County and Statewide)
Court Name: Supreme Court of New Jersey
Date Published: Oct 4, 2017
Citation: 171 A.3d 620
Docket Number: A-92-15/A-93-15
Court Abbreviation: N.J.
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