DAWN BENNETT AND DJ BENNETT HOLDINGS, LLC, APPELLANTS v. GOOGLE, LLC, APPELLEE
No. 17-7106
United States Court of Appeals FOR THE DISTRICT OF COLUMBIA CIRCUIT
Argued January 18, 2018 Decided February 23, 2018
Appeal from the United States District Court for the District of Columbia (No. 1:16-cv-02283)
Harry J. Jordan argued the cause and filed the briefs for the appellants.
John K. Roche argued the cause and filed the brief for the appellee.
Before: HENDERSON, ROGERS and KAVANAUGH, Circuit Judges.
Opinion for the Court filed by Circuit Judge HENDERSON.
I.
Bennett owns DJ Bennett, a retailer of high-end sports apparel.1 Scott Pierson is the founder of The Executive SEO Agency, which provides search engine optimization and marketing (SEO) services. In March 2013, DJ Bennett hired Pierson to provide SEO services, seeking to increase its sales. After a few months, the parties’ relationship deteriorated and Pierson agreed to renegotiate his contract and accept slightly less than $20,000 as full payment for his services.
DJ Bennett paid Pierson in five installments but the fifth installment was returned by the post office as “undeliverable.” Thereafter, Pierson called DJ Bennett‘s Vice President and General Merchandise Manager, Anderson McNeill. According to McNeill, Pierson was “hysterical” and “emotionally distraught.” Compl. ¶ 10. Pierson threatened DJ Bennett, declaring “I know things, I can do things, and I will shut down your website.” Id. In response, McNeil explained that DJ Bennett had attempted to mail Pierson his final check but that it had been returned. Pierson then gave McNeil an alternative address, “the last payment was sent there, and [Pierson] cashed it.” Id.
After the business relationship fell apart, Pierson wrote a blog titled “DJ Bennett-think-twice-bad business ethics” and published it on the internet through Google. Id. ¶ 11. Among other things, the blog asserted that (1) “DJ Bennett, the luxury sporting goods company, did not pay its employees or contractors“; (2) DJ Bennett was “ruthlessly run by Dawn Bennett who also operated Bennett Group Financial Services“; (3) Bennett falsely stated that Pierson had agreed to reduce his hours “as justification for reducing his final invoice by $3,200“; (4) Pierson‘s counsel described Bennett as “judgment proof“; and (5) “DJ Bennett owes thousands and
Through counsel, Bennett attempted to convince Pierson to remove the post; Pierson refused. Bennett‘s counsel also contacted Google‘s general counsel and other senior corporate officers, “asking them to drop Pierson‘s blog because it violated Google‘s Guidelines of what is appropriate material for inclusion in blogs.” Id. ¶ 13. Notwithstanding Bennett‘s complaints, Google “continues[] to publish Pierson‘s blog.” Id. Bennett also alleged that “as of May 23, 2016, not a single comment has been received in two years; Pierson was artificially maintaining his blog in a favorable position by using black-hat tactics, a practice universally condemned by the digital media industry, including Google.” Id.
Google has a “Blogger Content Policy” that regulates, inter alia, adult content, child safety, hate speech, crude content, violence, harassment, copyright infringement, and malware and viruses.2 Joint Appendix (JA) 42-45. Users are encouraged to “flag[]” policy violations through the website. JA 45. If Google finds that the blog does violate its content policies, it may limit access to the blog, delete the blog, disable the author‘s access or report the user to law enforcement. Id. If the blog does not violate Google‘s policies, Google “will not take any action against the blog or blog owner.” Id.
II.
We review the district court‘s dismissal de novo. Klayman v. Zuckerberg, 753 F.3d 1354, 1357 (D.C. Cir. 2014). The CDA recognizes that the internet offers “a forum for a true diversity of political discourse, unique opportunities for cultural development, and myriad avenues for intellectual activity.”3
continued development of the Internet and other interactive computer services . . . [and] (2) to preserve the vibrant and competitive free market that presently exists for the Internet . . . .”
The seminal case of Zeran v. America Online, Inc.4 explained the core functions of the CDA more than two decades ago:
The amount of information communicated via interactive computer services is . . . staggering. The specter of tort liability in an area of such prolific speech would have an obvious chilling
effect. It would be impossible for service providers to screen each of their millions of postings for possible problems. Faced with potential liability for each message republished by their services, interactive computer service providers might choose to severely restrict the number and type of messages posted. Congress considered the weight of the speech interests implicated and chose to immunize service providers to avoid any such restrictive effect.
129 F.3d 327, 331 (4th Cir. 1997). The intent of the CDA is thus to promote rather than chill internet speech. Id. By the same token, however, the CDA “encourage[s] service providers to self-regulate the dissemination of offensive material over their services.” Id. In that respect, the CDA corrected the trajectory of earlier state court decisions that had held computer service providers liable when they removed some—but not all—offensive material from their websites. Id. (analyzing legislative history and explaining holding of Stratton Oakmont, Inc. v. Prodigy Servs. Co., No. 31063/94, 1995 WL 323710 (N.Y. Sup. Ct. May 24, 1995)). Put differently, section 230 incentivized companies to neither restrict content nor bury their heads in the sand in order to avoid liability. Id. And in doing so, it paved the way for a robust new forum for public speech as well as “a trillion-dollar industry centered around user-generated content.” Eric Goldman & Jeff Kosseff, Commemorating the 20th Anniversary of Internet Law‘s Most Important Judicial Decision, THE RECORDER (Nov. 10, 2017), perma.cc/RR2M-UZ2M.
Like other circuits, we have followed Zeran‘s lead and created a three-part test to determine CDA preemption.
Klayman, 753 F.3d at 1357-59 (citing Zeran and related precedent from other circuits). Google can establish immunity by showing that (1) it is a “provider or user of an interactive computer service“; (2) the relevant blog post contains “information provided by another information content provider“; and (3) the complaint seeks to hold Google liable as the “publisher or speaker” of the blog post. Id. at 1357 (quoting
In Klayman, we held that “a website does not create or develop content when it merely provides a neutral means by which third parties can post information of their own independent choosing online.” Id. at 1358. We noted that, although the Facebook website‘s “Statement of Rights and Responsibilities” might create an independent cause of action for breach of contract, the statement did not change the fact that the plaintiff was seeking to hold Facebook liable as a “publisher” of the objectionable material. Id. at 1359. Accordingly, we affirmed the district court‘s dismissal of the
plaintiff‘s claims pursuant to section 230 of the CDA. Id.; see also Zeran, 129 F.3d at 331 (rejecting argument that defendant was “distributor” rather than “publisher” under CDA because it acquired “knowledge of the defamatory statements’ existence“).7
This case is controlled by the three-part test in Klayman. First, as many other courts have found, Google qualifies as an “interactive computer service” provider because it “provides or enables computer access by multiple users to a computer
server.”
Third, Bennett seeks to hold Google liable as a publisher of the content. Bennett argues that by establishing and enforcing its Blogger Content Policy, Google is influencing—and thus creating—the content it publishes. This argument ignores the core of CDA immunity, that is, “the very essence of publishing is making the decision whether to print or retract a given piece of content.” Klayman, 753 F.3d at 1359. In other words, there is a sharp dividing line between input and output in the CDA context. Id. Here, the input is the content of Pierson‘s negative blog about Bennett‘s business; that blog was created exclusively by Pierson. Google‘s role was strictly one of output control; it had the choice of leaving Pierson‘s post on its website or retracting it. It did
In sum, the CDA “allows [computer service providers] to establish standards of decency without risking liability for doing so.” Green v. Am. Online, Inc., 318 F.3d 465, 472 (3d Cir. 2003). Although “other types of publishing activities might shade into creating or developing content,” the decision to print or retract is fundamentally a publishing decision for
which the CDA provides explicit immunity. Klayman, 753 F.3d at 1359 n.*; see Zeran, 129 F.3d at 332 (“[B]oth the negligent communication of a defamatory statement and the failure to remove such a statement when first communicated by another party . . . constitute publication.“). “None of this means, of course, that the original culpable party who posts defamatory messages [will] escape accountability.” Zeran, 129 F.3d at 330. It means only that, if Bennett takes issue with Pierson‘s post, her legal remedy is against Pierson himself as the content provider, not against Google as the publisher.
For the foregoing reasons, the judgment of dismissal is affirmed.
So ordered.
