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Data Concepts, Inc., a Tennessee Corporation v. Digital Consulting, Inc., a Massachusetts Corporation
150 F.3d 620
6th Cir.
1998
Check Treatment

*1 Disposition D. of the Instant Case CONCEPTS, INC., DATA a Tennessee matter, In the the district court corporation, Plaintiff-Appellant,

erroneously ruling labeled favor of the summary as one for judgment. defendants v. Nevertheless, properly the district court ad- CONSULTING, INC., DIGITAL judicated by action conducting Wilkins’s a de corporation, Massachusetts novo review LINA’s solely decision based Defendant-Appellee. upon record, the administrative and found no objective evidenсe supporting Wilkins’s claim No. 97-5802. disability. agree We with the district court’s determination and therefore concur in Appeals, United States Court of affirming entry judgment in favor of Sixth Circuit.

LINA, notwithstanding the label attached to Submitted June 1998. disposition of the action. Decided Aug. Judge

While Cole sug- our characterizes gested guidelines having no bearing on the bar,

resolution of case at he acknowl-

edges argument summary Wilkins’s

judgment appropriate is not for deciding an

ERISA action because such an action should

generally be decided in a proceeding resem-

bling a bench Rather than ignore trial. Wil- argument,

kins’s applied we have well-settled

precedent conclude a district court

should employ neither summary judgment

nor a bench in deciding trial actions. ERISA

In so doing, recognized we have that both

methods of disposition have been uncritically

but erroneously utilized.

Moreover, Judge Cole claims that we are

devising procedure that “has neither been by Congress

mandated nor recognized by

any other court.” To contrary, sug-

gested guidelines enumerated above are sim-

ply a restatement application princi-

ples previously espoused by this court and Supreme Indeed, Court. our conclusion

that ERISA ought actions not be decided in (thus

bench trials rendering summary judg- inapposite)

ment perfectly consistent with

Congress’s goal ERISA, in enacting i.e., to

provide workers and with an beneficiaries

inexpensive expeditious method re-

solving disputes. Perry, benefits

F.2d at 967.

BOGGS, J., opinion delivered the court, SUHRHEINRICH, J., in which joined. MERRITT, 627-628), (pp. J. separate concurring opinion. delivered a *3 BOGGS, Judge. Circuit (“Data”), Appellant, Concepts, Data Inc. (“Di- Appellee, Digital sued Consulting, Inc. (“NSI”) gital”), Solutions, and Network Inc. enjoin reassigning Digital NSI from Internet using, “DCI. sought declaratory COM.” Data also judg- ment that unreg- its Internet address was its istered trademark and that such use of that unregistered infringe trademark did not on Digital’s registered ‍​‌​​‌‌​​‌‌‌‌​​‌‌​‌‌‌​​​​​‌​‌‌​‌​​‌‌​‌​‌​‌​‌​‌‌‌​‍Digital trademark. counterclaimed, alleging infringe- trademark Act, ment under section 32 of the Lanham 1114, 43(a) § U.S.C. violation of section Act, 1125, § the Lanham 15 U.S.C. dilution pursuant of a mark to Tenn.Code Ann. sec- 47-25-512, tion and common law unfair com- petition. Digital requested injunction also an against Data’s use of the “DCI.COM” Inter- net address. and each filed motions for

summary judgment respective on their claims. The motions mag- were referred to a judge, report istrate who issued and recom- (“R R”) mendation recommending & that the deny district court grant Data’s motion and Digitаl’s enjoin motion to Data’s use of the “DCI.COM” Internet address and find that infringed Digital’s Data had on adopted trademark. The district court magistrate judge’s R & R. Data timely filed a appeal. notice of I (briefed), Walter H. Crouch James W. A. The Dispute Parties and Their (briefed), White E. Andrew Norwood (briefed), Waller, Lansden, Davis, Dortch & corporation is Tennessee with its Nashville, Tennessee, Defendant-Appel- principal place Nashville, of business in Ten- lant. provides рerformance nessee. Data software management process for data and control. (briefed), Charles G. Walker Scott K. 1982, mark, In began using stylized (briefed), Baker, Haight Donelson, Bearman allegedly comprised which is of the letters Caldwell, Tennessee, Memphis, & for Defen- “d,” “c,” “i” in and lower case. When Data dant-Appellee. transacting started business over the Inter- MERRITT, BOGGS, Before: and net in it registered the Internet ad- SUHRHEINRICH, Judges. Circuit dress “DCI.COM” with NSI. corporation, eration of the address of DCI.COM on the a Massachusetts Internet.” place of business And- principal with

over, provides con- Massachusetts. man- II sulting training related to database computer development, agement, software appeal, argues On the district networks, computing, mobile granted Digital court should have sum- technologies. world wide web mary judgment and that the district court regis- Digital obtained a federal trademark by concluding erred mark is Digital also con- tration for the mark “DCI.” superior unregistered stylized to Data’s through the on the Internet ducts business mark. Data claims it is the senior user of “DCIEXPO.COM.” Internet address stylized “DCI” because used *4 corporation mark, a District of Columbia allegedly NSI is lower consists of the Herndon, Virginia. “d,” All operating “c,” “i,” out of elec- Digital case letters before must “DCI,” mail for the Internet registered tronic addresses the mark which consists of 1996, April registered “D,” “C,” In Data capital be with NSI. the lettеrs ‍​‌​​‌‌​​‌‌‌‌​​‌‌​‌‌‌​​​​​‌​‌‌​‌​​‌‌​‌​‌​‌​‌​‌‌‌​‍and “I.” Data stating Digi- a letter from NSI received also contends that the district court did not allowing complained to NSI about properly apply tal had eight the factors used to de- the address to use termine likelihood of consumer confusion. “DCI.COM,” Digital claimed because Digital’s registered A. Data is not a infringed

this on Senior User letter, mark DCI. In this informed NSI Digital registered Since the “DCI” policy, that under the NSI domain name 1987, mark Data’s claim that is the (1) following optiоns: it could Data had the of mark relies on its senior user the “DCI” provide of if it retain use “DCI.COM” could ability prior to its use of the mark “tack” copy federally-registered trade- of a valid from 1982 until 1993 onto its use of the mark mark that was the same as or service part “DCI” mark as of its Internet address (2) name; the relinquish it could the domain an beginning 1993. The use of earlier Digital get a new “DCI.COM” address to of a subse mark can be tacked onto use (3) one; placed on or “DCI.COM” cоuld be quent previously mark if the used mark that no one could use it until the hold so ques mark in legal equivalent is “the of the dispute resolved. The action such indistinguishable tion or therefrom” parties agreed to dismiss NSI followed. The that consumers “consider both as the same appeal. purposes of this Dyne-Crotty, Inc. v. mark.” Van Wear- (Fed.Cir. Corp., F.2d 1159 Guard 926 Ruling B. The District Court’s 1991). Furthermore, per tacking should be at “only in rare circumstances.” Id. mitted opinion adopting the conсlusion of R, magistrate judge’s R & the district court that “the trademark of held legal a later mark is the Whether superior unregistered trade- is to the question of equivalent of an earlier one is Data, mark and that Data’s use of the of Legal equivalence for law. Id. at 1159. infringes upon ‘DCI.COM’ Internet address tacking purposes simply not exist be does Digital’s registered trademark.” The district party seeks to tack cause the two marks Concepts’ court also ruled that “since Rather, “confusingly similar.” Ibid. are Con- Internet address identical create ‘the sought marks to be tacked “must trademark, Concepts pre- sulting’s impression.’” continuing same commercial using Digital Consulting’s from trade- cluded legal equivalence A of Ibid. determination mark in its Internet address.” The district appear or aural may be based on “the visual likely confusion court found that “there is a ance of the marks themselves.” sponsorship initial legal equiva In view of cases which is associated with Internet address exist, cannot find Thus, was held not to we Consulting.” “permanently Data was lence legal equivalent of op- that Data’s mark is a enjoined operating suffering or from 624 (2) with, mark; begin To marks goods

“DCI.” do not the relatedness of the or the.two (3) (4) services; marks; similarity look alike. It does matter that Data’s (5) confusion; unregistered stylized allegedly evidence of actual consists the market (6) “d,” “c,” used; ing regu likely degree and “i.” chаnnels of the letters Courts care; (7) purchaser larly reject to tack the the defendant’s intent in efforts two (8) mark; selecting the that are much more For likelihood of marks similar. expansion product example, lines. Frisch’s the mark “CLOTHES THAT Restaurants, Elby’s Boy, v. held, law, Big Inc. 670 a matter F.2d WORK” was not to (6th Cir.1982). 642, 648 imply “These factors purposes legal equivalent tacking be the precision, simply no mathematical but are THAT of “CLOTHES WORK FOR THE guide help determine whether confusion is YOU DO.” Id. at 1160. In anоther WORK likely .... may and not all of these factors case, the marks “Pro-Kut” and “Pro-Cuts” particularly helpful any given be case.” legal equivalents were held not to be Group, Homeowners Inc. v. Home Market could be tacked. Pro-Cuts v. Schilz-Price Inc., 1100, 1107(6th ing Specialists, F.2d Enters., Inc., USPQ2d 1993 WL Cir.1991). If appli the facts relevant to the 1993). (TTAB Thus, we hold that contested, cable findings factors are factual prior unregistered stylized Data’s use of its respect must be made with to each of these subsequent mark cannot be tacked onto its findings subject factors and these to re use of the “DCI” mark and that Data did not *5 Caesar, view for clear error. Little 834 F.2d begin using incorpo the mark “DCI” until it However, at 570. balancing the of these the its rated mark into Internet address in findings to determine the ultimate issue of Digital registered 1993. Since the mark question likelihood of confusion is a of law. 1987, in “DCI” Data is not a senior user of mark. the To summary a motion for defeat B. Likelihoоd of Confusion judgment “in a case [such as this where one] argument appeal Data’s on second is that the dispositive likelihood of confusion is the the district court should not granted have issue,. nonmoving party establish, a must Digital summary judgment on infringe- through pleadings, depositions, answers to Data, According to ment claim. the district interrogatories, admissions and affidavits in erroneously court concluded that Data’s use record, the that genuine there are faсtual mark in its of the DCI Internet address disputes concerning [eight] those of the fac created a likelihood of confusion as a matter may tors which be in material the context of of law. Data contends that the district court specific Homeowners, the ease” 931 F.2d at go did not consider all of the factors that into 1107. In determining genuine whether a determining whether likelihood of confusion exists, issue of material fact a court must improperly exists аnd that the district court review the in light evidence most favorable applied the likelihood of confusion factors it to the Liberty nonmovant. Anderson v. Lob alleged did consider. These errors the Inc., by, 242, 255, 106 477 U.S. S.Ct. analysis, Data, according district court’s (1986). L.Ed.2d 202 court to improp- caused the district conclude magistrate judge The considered sev erly that no there is triable issue of fact as to en of the likelihood of confusion factors in his and, thus, likelihood of confusion as to the R R.& He following determined that the infringement. fact of weighed factors finding favor of that a Whether likelihood of confusion strength likelihood of confusion existed: of mark, question marks, exists is a mixed of similarity law and fact. of the marketing Enters., Caesar, channels, Little Caesar Inc. v. Pizza and intent in the selection of the (6th Cir.1987). Inc., 834 F.2d likely degree This mark. The purchaser of care eight court has enumerated factors that against factor was deemed to cut finding a to be considered to determine whether a likelihood of confusion. And the evidence of eight likelihood of confusion exists. The fac actual confusion and relatedness of services (1) tors are: strength plaintiffs the of the factors were determined to be inconclusive. magistrate judge the nor the district separately con- ther magistrate judge did not The expan- of the likelihood court addressed this evidence and whether sider the factor sion, analysis it in his presumption but did discuss overcame DCI was magistrate further Therefore, The marketing analysis channels. strong mark. of the balance, that, factors on these determined strength inadequate. of the mark was law, scales, a matter of favor tipped Homeowners, (finding 931 F.2d at 1108. dis- The five finding a likelihood of confusion. analysis strength trict court of mark insuf- upon the district court relied points1 probative ficient because it failed to consider affirming magistrate judge’s determi- mark). weakening evidence of confusion existed nation that a likelihood summary judg- motion 2. Relatedness of Services infringement claim should be on the ment magistrate We also find that magis- granted clearly drawn from the were judge’s analysis of the relatedness of services our judge’s analysis. Accordingly, trate premised Data and on offered judge’s magistrate analysis will focus on the erroneous factual determination that likelihood of confusion fac- discussion of the companies both are “involved in database tors. systems development of software.” correctly sup asserts that there is no Strength of the Mark port finding in the record agree Data that We with development of software. involved (and judge’s thus the district magistrate counterclaim, Digital express its answer and court’s) strength of the of the assessment ly that it “offers software for business denied properly he mark was flаwed because did president Digital management.” The stat numer significance of evidence of assess Digital provides in his affidavit that “edu ed third-party instances of ous other cational services in the fields of database A mark that has been DCI mark. *6 systems, management productivity, software years, for five as and uncontested development, tech application client/server was, presumption that it is a is entitled to a computing ....’’ nologies, and distributed Wynn American strong mark. Oil Co. v. added). says (emphasis nothing His affidavit (6th 595, 600 Way Corp., 943 F.2d Serv. Furthermore, development. about software Cir.1991). However, a mark is weakened is record contains no evidence that Data if of the context in which it is used outside systems any way in involved in database third-party of the mark. there is “supplies] computer soft other than that magistrate This court cannot evaluate the Accordingly, management.” ware for data judge’s that thesе other marks determination analysis magistrate judge’s that the we hold ways in that make them dis were different was of the relatedness of services factor Digital’s mark the oth tinctive from because factual However, premised on mistaken determinations. marks not in the record. er are light re-evaluated in This factor must be by president of Data there is an affidavit indicating Digital that incorpo evidence in the record ninety web sites that he found over devеlopment in and ‍​‌​​‌‌​​‌‌‌‌​​‌‌​‌‌‌​​​​​‌​‌‌​‌​​‌‌​‌​‌​‌​‌​‌‌‌​‍Nei- is not involved software rating into their domain names.2 DCI (1) any Although does list exam- Digital Consulting's registered trademark is 2. the affidavit not 1. many been and un- ples, uncontestable as it has our own research discloses (2) years; Concepts for over five incorporating Examples contested and "DCI." in- addresses Digital Consulting involved in data- are both “DCI.DE," German-language site for clude: software; systems development and the base “DCISONGS,” industry; a site commerce and (3) practice "surfing gives the Net” rise to international, corps ex- for drum which contains prospect use of history corps about drum and cellent information Consulting’s registered trademark as its Internet "DCI-US,” music; company the site of a that confusion; (4) name would cause both domain design; specializes performance PC board prod- market their businesses use the Internet to “DCICLRC,” and unconstrained the constrained ucts; (5) Consulting’s trademark was site; testing envirоnment and "DCIMARKET- Concepts already registered at the time Data ING,” marketing the site for Milwaukee-based address. chose its Internet firm. (JA 94). however, systems gital, points problem

that Data is involved database out a with the beyond providing magistrate judge’s analysis software them. of- this factor. problem magistrate judge

The is that Similarity 3. of Marks buyer might considered whether a acci- dentally purchase products Data’s and ser- us to The record leads conclude that they mistakenly they vices because believed magistrate judge’s analysis of this issue Digital’s products and services. magis was also flawed. This because the judge appears nothing trate to have done Our case law makes clear that a court “side-by-side comparison” more than a potential buyer must also consider whether a Homeowners, marks. 931 F.2d at might mistakenly believe that the software side-by-side compari this court that a stated through sold its “DCI.COM” Inter similarity son “is not the test” of marks. net Digital. affiliated with Rather we that said marks “must be Club, Champions Champi Inc. v. The Golf entirety viewed their context [and Club, Inc., (6th ons F.3d Golf determine, in light court must of what a] Cir.1996) (explaining court must into inquire marketplace, occurs in the whether the mark buyers both accidentally pur whether would confusing public singly will be to the when company’s product chase other and whether presented.” appear Ibid. It does not that sophisticated purсhaser might be confused as an-analysis such was undertaken this case. affiliation). analysis Since the of this issue incomplete may not favor Data as 4. Evidence of Actual Confusion strongly indicated, magistrate judge accept analysis we cannot his magistrate judge The of this factor. drew no con clusion toas this factor. Review of the rec ord indicates no actual evidence on this issue. Selecting Data’s Intent in the Mark However, clarify we wish tо that Data’s con argument We also find merit in Data’s past tention that the absence of confusion magistrate judge by inferring erred indicates that there is no.likelihood of future intentionally selected mark. DCI’s confusion has no In Wynn, merit. 943 F.2d contends it was the senior user 601-02, at explained this court that the lack prior stylized based on its use of its signifi evidence of actual confusion is not d, c, incorporating the letters and i. It also cant unless the circumstances indicated that that, user, claims even if it was not the senior such evidence should have been available. it was unaware of registration and its appear

This does not to be such a case. *7 of the DCI mark. asserts that Data’s elapsed Little time from the date Data start investigate any failure to whether there were using part ed mark DCI as of web using marks DCI is circumstantial instigation litigation. address and the of this appropriate evidence of Data’s intent to Digi- Thus, only period there was a brief оf time tal’s mark for its advantage. own during opportunity which consumers had the by to be confused Data’s use of this Internet There is no direct evidence in the address before the court considered this is intentionally record that Data selected the sue. This is not a case where the com part DCI as of its Internet address plained-of long period use occurred over a of appropriate an effort to goodwill Digi of complaints time and the lack of about actual can, however, tal’s mark. Intent be estab confusion can implying viewed as that be Champi lished circumstantial evidence. consumers are not fact confused. ons, 78 at example, F.3d 1121. For Champions, indicating jun evidence that the Likely Degree of Purchaser Care ior user of a mark was of aware the senior magistrate prior does not contest the user’s supported use of the mark “an judge’s finding sophisticatiоn that Di of infringement.” inference of intentional gital’s customers Digital’s cost of There is no such evidence this case. The weigh heavily services cause this factor to really record indicates that was un against finding a likelihood of confusion. Di- aware of at the time it decided to use

627 senior user of the “DCI” mark. We reverse part as of its Internet address. Such DCI finding grant in favor of the district court’s of usually militates motion evidence intent, weighs against finding summary judgment of a no on its counterclaim Caesar, infringement Little holding likelihood of confusion. See based on the that a (“[T]here no 834 F.2d at 572 evidence likelihood of confusion exists as a matter of knowledge actual of the even had We conclude that a triable issue of fact [defendant] law. Enterprises, Little much existence of Caesar exists on the issue of likelihood of confusion intent.”). any larcenous Ac proceedings less that he had and remand thе case for consis- cordingly, accept magistrate opinion. we cannot tent with this analysis this factor either. judge’s of

MERRITT, Judge, concurring. Circuit 7. Other Factors I in Judge Boggs’s concur well reasoned opinion, I but believe that there is a serious parties’ arguments Neither the or our own question regarding whether Data any problems mag- with the review indicates use of the dci.com domain name judge’s analysis marketing istrate of chan- constituted place. use of a trademark the first magistrate judge’s analysis nels. The As observed, leading recently commentator expansion quite likelihood of factor was cur- “The because, question is sometimes asked: ‘Is a domain sory. appears It to us that this was juncture name a trademark?’ The correct answer is: litigation, at this in the it is not ‘A any domain name can become a trademark if it great clear that this factor is of rele- McCarthy, as a 1 parties produсe If used trademark.’” J. vance. evidence indi- Competition Trademarks significant cating that this factor is more Unfair (4th ed.1998). § be, 7:17.1 they Courts and other appears than it now to should be generally recognized commentators have permitted to to this evidence an Internet domain name can be used for trier of fact. pur-

both trademark and non-trademark See, ‍​‌​​‌‌​​‌‌‌‌​​‌‌​‌‌‌​​​​​‌​‌‌​‌​​‌‌​‌​‌​‌​‌​‌‌‌​‍2 poses. e.g., Jeffrey Jerome Gilson & III Samuels, M. Trademark Protection and analy- summary, magistrate judge’s (1997) (distin- Practice, §§ & 5.11[3] 5.11[5] sis of several of the likelihood confusion guishing the technical use of domain names clearly inadequate. factors was Because from the trademark use domain names shortcomings magis- these errors and in the services); identify goods and Lockheed Mar- analysis (upon judge’s trate which the district Inc., Solutions, Corp. tin v. Network 985 relied), apparently court cannot be said (C.D.Cal.1997). F.Supp. 956 When as a that a likelihood confusiоn existed is used to indicate an domain name matter law and was entitled identify on the Internet and not to summary judgment infringement on its services, specific goods the source of Group, claim. See Homeowners Inc. v. functioning name is not trademark. See Inc., Marketing Specialists, Home F.2d Lockheed, 956; F.Supp. McCarthy at (6th Cir.1991). 1100, 1112 When the likeli- *8 7:176.1, § at 7-24. properly ana- hood of confusion factors Although Concepts appears to con- lyzed, light and the reсord is viewed of letters in the domain cede that its use Data, appears most favorable to this ease to trade use of the mark in name constituted question too close a to decide as goods, of its it is not connection with the sale matter law. The clear that this is the ease. record is not exactly developed well on how it used the

IV undisputed It dci.com Internet address. is Concepts not use the dci.com forgoing reasons AFFIRM in that Dаta did For we site” to part, part judgment domain name to establish “web and REVERSE very sell its services. At the of the district court. affirm the denial of advertise and We least, summary Concepts used the domain name judgment Data’s motion for sending receiving e-mail. rejection it as a means for of Data’s claim that was regarding m the record The evidence use of the dci. CAREMORE, INC.,

the extent Altercare d/b/a compa- name is the affidavit the com domain Hartville, Petitioner/Cross- Woodson, CEO, Terry which asserts ny’s Respondent, signifi- now conducts a generally that “DCI v. through the In- portion cant of its business NATIONAL LABOR RELATIONS using ternet address BOARD, Respondent/Cross- year, generated Last business ‘DCI.COM’. Petitioner. through of our Internet resulted use $80,000 in excess of for the com- revenues 96-6114, Nos. 96-6228. pany.” at 98-99. The affidavit also J.A. Appeals, Court of United States Concepts communicates states Sixth Circuit. solely through with some of its clients Id. Internet. Aug. Concepts’ vague assertion that it re- inquiries through the

ceived customer ad- enough

dress that resulted revenue is not that its

to establish dci.com domain

name constituted “use” of the DCI trade- instance,

mark. For there no evidence in indicating Concepts

the record whether Data services

disseminated advertisements of its

displaying the dci.com address or whether company’s employees or sim- customers

ply along passed po- the dci.com address way

tential customers the same someone

might give telephone number. out (domain names, §

McCarthy 7:17.1 like tele- numbers, addresses,

phone street and radio letters, permit

station one to call locate place person,

and communicate with a or a do trademarks).

not, more, without function as

Thus, Concepts unclear whether Data merely

used the domain name as a dei.com

means of communication or whether the com-

pany identify goods name to used ‍​‌​​‌‌​​‌‌‌‌​​‌‌​‌‌‌​​​​​‌​‌‌​‌​​‌‌​‌​‌​‌​‌​‌‌‌​‍the question resolution of this

services. Since case, dispose

could I instruct would

the District this matter on Court consider

remand.

Case Details

Case Name: Data Concepts, Inc., a Tennessee Corporation v. Digital Consulting, Inc., a Massachusetts Corporation
Court Name: Court of Appeals for the Sixth Circuit
Date Published: Aug 5, 1998
Citation: 150 F.3d 620
Docket Number: 97-5802
Court Abbreviation: 6th Cir.
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