Plaintiffs-Appellants are Georgia residents and subscribers of defendant Com-cast Corporation (Comcast), a cable television provider. The subscribers filed a class action lawsuit against Comcast alleging violations of state law based on the Cable Communications Policy Act of 1984, 47 U.S.C. § 521 et seq. (Cable Act). The district court dismissed the action and compelled arbitration, finding the subscribers had entered into binding arbitration agreements with Comcast. After oral argument and a careful review of the record, we find the arbitration agreements unenforceable and reverse and remand to the district court for further proceedings.
I. BACKGROUND
The Cable Act authorizes local governments to charge cable operators a franchise fee for the use of public rights-of-way, provided the fee does not exceed five percent of the cable operator’s gross revenue. 47 U.S.C. § 542(a), (b). The Act permits cable operators, in turn, to pass the franchise fees through to their subscribers. See id. § 542(c). The Act also requires cable operators to “pass through ... the amount of any decrease in a franchise fee.” Id. § 542(e).
The subscribers allege Comcast calculates its “pass-through” franchise fees by *1218 using estimates of future revenue from advertising sales and home-shopping channel commissions. The subscribers contend that by using these estimates, Comcast charges its customers more than it actually pays in franchise fees based on actual revenues, in violation of 47 U.S.C. § 542. They claim Comcast retains the excess franchise fees even though they never consented to Comcast’s estimated calculation of the “pass through” fees or to its retention of the excess fees.
On December 12, 2005, Dale, as class action representative, filed a complaint in state court asserting claims of “unjust enrichment” and “money had and received.” The class seeks an accounting of funds wrongfully withheld, repayment of excess franchise fees, and declaratory and injunc-tive relief. Comcast removed the action to federal court and filed a motion to compel arbitration and dismiss, arguing the subscribers’ individual claims were governed by written arbitration agreements.
In its motion, Comcast argued that each subscriber received its 2004 “Policies and Procedures,” an annual notice containing a mandatory arbitration provision, with his or her December invoice or in a welcome kit given to each new subscriber at the time of service installation. The arbitration section in the notice, titled “Mandatory & Binding Arbitration” (the Arbitration Provision), provides that either the subscriber or Comcast may elect to arbitrate a dispute rather than litigate the dispute in court. The Arbitration Provision also contains a class action waiver clause prohibiting subscribers from bringing claims on a class action or consolidated basis. The waiver states:
All parties to the arbitration must be individually named. There shall be no right or authority for any claims to be arbitrated or litigated on a class-action or consolidated basis or on basis [sic] involving claims brought in a purported representative capacity on behalf of the general public (such as a private attorney general), other subscribers, or other persons similarly situated.
Comcast argued the subscribers accepted the Arbitration Provision, including the class action waiver, by their continued subscription to Comcast’s services after receiving the notices.
In response to Comcast’s motion to compel arbitration and dismiss, the subscribers disputed having received the 2004 “Policies and Procedures” or having agreed to the Arbitration Provision, and they requested a jury trial on the issue of whether they each had entered into an arbitration agreement with Comcast. They also argued that, even if the Arbitration Provision constituted an agreement to arbitrate, the class action waiver was unconscionable and therefore unenforceable as a matter of law.
On September 19, 2006, the district court granted Comcast’s motion to compel arbitration and dismiss and denied the subscribers’ request for a jury trial. The court found the Arbitration Provision was binding and the class action waiver was not unconscionable. The subscribers timely appealed arguing, inter alia, the district court erred in failing to find the class action waiver unconscionable and in granting Comcast’s motion to compel arbitration and dismiss. 1 We find merit in the subscribers’ arguments and reverse and re *1219 mand to the district court for further proceedings.
II. DISCUSSION
We review the district court’s grant of Comcast’s motion to compel arbitration and dismiss
de novo. Caley v. Gulfstream Aerospace Corp.,
Under the Federal Arbitration Act, 9 U.S.C. § 1
et seq.
(FAA), written agreements to arbitrate a dispute arising out of a transaction involving commerce are “valid, irrevocable, and enforceable, save upon such grounds as exist at law or in equity for the revocation of any contract.”
Id.
§ 2. “The FAA allows state law to invalidate an arbitration agreement, provided the law at issue governs contracts generally and not arbitration agreements specifically.”
Bess v. Check Express,
Here, the subscribers argue Comcast’s class action waiver is unenforceable as a matter of law because it is unconscionable under applicable Georgia law. “[T]he basic test for determining uncon-scionability is ‘whether, in the light of the general commercial background and the commercial needs of the particular trade or case, the clauses involved are so one-sided as to be unconscionable under the circumstances existing at the time of the making of the contract.’ ”
NEC Techs., Inc. v. Nelson,
The subscribers argue Comcast’s class action waiver is substantively uncon
*1220
scionable.
5
They claim both the United States Supreme Court and this Court have recognized that public policy supports the need for class actions for certain types of claims.
See, e.g., Amchem Prods., Inc. v. Windsor,
The subscribers also explain that even though the Arbitration Provision requires Comcast to advance arbitration filing fees and the arbitrator’s cost and expenses upon written request, it holds the subscribers responsible for additional costs, including fees for attorneys and expert witnesses. Comcast will only pay those fees and costs which it is required to pay by law. If Comcast prevails, the Arbitration Provision further requires the subscribers to reimburse Comcast for advanced fees up to the amount the subscribers would have paid to file the claim in state court. 6 The subscribers maintain that, given the potential recovery when compared to the cost of arbitration, a single plaintiff would not proceed to arbitration. Accordingly, the subscribers argue the class action waiver is unconscionable as it will allow Comcast to continue unabated its alleged practice of overcharging customers.
Comcast responds that our decision in
Caley v. Gulfstream Aerospace Corp.,
As the Supreme Court has explained, the fact that certain litigation devices may not be available in an arbitration is part and parcel of arbitration’s ability to *1221 offer simplicity, informality, and expedition, characteristics that generally make arbitration an attractive vehicle for the resolution of low-value claims. The DRP’s prohibition of class actions and discovery limitations are consistent with the goals of simplicity, informality and expedition touted by the Supreme Court
Id. at 1378 (internal quotations, citations, and footnote omitted).
We do not agree with Comcast that Ca-ley requires us to conclude the class action waiver is enforceable. In Caley, we determined only that under the specific facts of that case, the DRP prohibiting class actions was enforceable, not that every class action waiver is enforceable under Georgia law. 7 We did not consider a factual scenario in which a remedy was effectively foreclosed because of the negligible amount of recovery when compared to the cost of bringing an arbitration action. More importantly, a review of the claims in Caley shows that each provided for the recovery of attorneys’ fees and/or expert costs should the plaintiff prevail. 8
We recognize that in at least two other cases, we have found arbitration agreements precluding class action relief to be valid and enforceable.
Jenkins v. First Am. Cash Advance of Ga., LLC,
On appeal, however, we determined the class action waiver was not unconscionable. In rejecting the district court’s conclusion, we noted that we had previously held in
Randolph
that “a contractual provision to arbitrate [Truth-In-Lending-Act (TILA)] claims is enforceable even if it precludes a plaintiff from utilizing class action procedures in vindicating statutory rights under TILA.”
10
Id.
at 877-78 (internal quotation omitted). We also found the district court’s contention that consumers would likely be unable to obtain legal represéntation without the class action vehicle to be unfounded because under Georgia’s RICO Act, the plaintiff could recover attorneys’ fees and costs if she prevailed.
11
Id.
at 878. We stated that “when the opportunity to recover attorneys’ fees is available, lawyers will be willing to represent ... debtors in arbitration.”
Id.
(citing
Snowden v. Checkpoint Check Cashing,
Here, unlike the plaintiffs in Caley, Jenkins, and Randolph, the subscribers cannot recover attorneys’ fees under the Cable Act for the specific violations alleged. While the Cable Act provides for attorneys’ fees and costs for violations of 47 U.S.C. § 551 (Protection of Subscriber Policy) and § 553 (Unauthorized Reception of Cable Service), it does not provide for attorneys’ fees and costs for a violation of § 542 (Franchise Fees). We recognize that the subscribers assert state law claims and, under state law, the subscribers may be able to recover fees and costs. Georgia law provides that “[t]he expenses *1223 of litigation generally shall not be allowed as part of the damages,” but a jury may award such expenses “where the plaintiff has specially pleaded and has made prayer therefor and where the defendant has acted in bad faith, has been stubbornly litigious, or has caused the plaintiff unnecessary trouble and expense.” O.C.G.A. § 13-6-11. Nonetheless, the potential recovery of attorneys’ fees and litigation costs under O.C.G.A. § 13-6-11 does not provide the same incentive for an attorney to represent an individual plaintiff as the automatic, or likely, award of fees and costs available to a prevailing plaintiff for the claims asserted in Caley, Jenkins, and Randolph. 12 We thus find ourselves in unchartered territory and look to our sister circuits’ decisions addressing the enforceability of class action waivers.
In a recent case,
Kristian v. Comcast Corp.,
While the subscribers in the instant case do not argue the class action waiver prevents them from vindicating their statutory rights, we nonetheless find the First Circuit’s analysis in Kristian instructive. Without the benefit of a class action mechanism, the subscribers would effectively be precluded from suing Comcast for a violation of 47 U.S.C. § 542. The cost of vindicating an individual subscriber’s claim, when compared to his or her potential recovery, is too great. Additionally, because the Cable Act does not provide for the recovery of attorneys’ fees or related costs for the violations alleged by the subscribers, and because state law allows fees and costs to be awarded only where bad faith is shown, it will be difficult for a single subscriber to obtain representation. This will allow Comcast to engage in unchecked market behavior that may be unlawful. Corporations should not be permitted to use class action waivers as a means to exculpate themselves from liability for small-value claims.
We thus conclude that the enforceability of a particular class action waiver in an arbitration agreement must be determined on a case-by-case basis, considering the totality of the facts and circumstances. Relevant circumstances may include, but are not limited to, the fairness of the provisions, the cost to an individual plaintiff of vindicating the claim when compared to the plaintiff’s potential recovery, the ability to recover attorneys’ fees and other costs and thus obtain legal representation to prosecute the underlying claim, the practical affect the waiver will have on a company’s ability to engage in unchecked market behavior, and related public policy concerns.
III. CONCLUSION
Here, based on the totality of circumstances, we conclude the Comcast class action waiver is unconscionable to the extent it prohibits the subscribers from bringing a class action alleging state law claims based on a violation of the Cable Act’s franchise fee provisions, 47 U.S.C. § 542. Because the class action waiver cannot be severed from the Agreement, the entire arbitration provision is rendered unenforceable. We reverse and remand to the district court for further proceedings.
REVERSED AND REMANDED.
Notes
. The subscribers also argue on appeal the district court erred in denying their request for a jury trial on the issue of whether each subscriber entered into an arbitration agreement with Comcast. Because we conclude the class action waiver clause is unenforceable, and thus the Arbitration Provision in its entirety is unenforceable, see infra, we need not address whether the district court erred in *1219 denying the subscribers’ request for a jury trial. For purposes of this discussion, however, we assume without deciding that the Arbitration Provision constitutes an agreement between each subscriber and Comcast.
.We note that because the subscribers’ un-conscionability argument places in issue the enforceability of the Arbitration Provision itself, we may decide the issue.
See Bess v. Check Express,
. The severability clause in the Arbitration Provision states: “In the class action waiver clause is found to be illegal or unenforceable, the entire Arbitration Provision will be unenforceable.”
. Georgia courts also define an unconscionable contract as “such an agreement as no sane man not acting under a delusion would make and that no honest man would take advantage of.”
Hall v. Fruehauf Corp.,
. The subscribers also argue on appeal that the class action waiver is procedurally unconscionable. We do not address this argument since we conclude infra that the clause is substantively unconscionable and thus unenforceable as a matter of law.
. In Fulton County, Georgia, a plaintiff must pay $117.50 to file a complaint against a single defendant and an additional $25.00 marshall service fee. See http://www. georgiacourts.org/courts/fulton/fees.html.
.Caley
relied on
Gilmer v. Interstate/Johnson Lane Corp.,
. In
Caley,
the plaintiffs alleged various discrimination and other claims under the Fair Labor Standards Act (FLSA), the Age Discrimination in Employment Act (ADEA), the Employee Retirement Security Act (ERISA), and Title VII.
. "Payday loans” are generally small-dollar, short-term, high interest loans secured by a check given to the payday lender in the amount of the cash advance plus interest.
Jenkins,
. In
Randolph,
we addressed “whether an arbitration agreement that bars pursuit of classwide relief for TILA violations is unenforceable for that reason.”
Randolph,
. The Georgia Rico Act provides that "[a]ny person who is injured by reason of any violation of [the Georgia Rico Act] shall have a cause of action for three times the actual damages sustained and, where appropriate, punitive damages. Such person shall also recover attorneys' fees in the trial and appellate courts and costs of investigation and litigation reasonably incurred. The defendant or any injured person may demand a trial by jury in any civil action brought pursuant to this Code section.” O.C.G.A. § 16-14-6(c).
. The plaintiffs in Caley asserted claims under the FLSA, ADEA, Title VII, and ERISA. Prevailing plaintiffs are automatically entitled to attorneys’ fees and costs under the FLSA and ADEA. See 29 U.S.C. § 216(b) (FLSA) (stating that the court "shall, in addition to any judgment awarded to the plaintiff or plaintiffs, allow a reasonable attorney’s fee to be paid by the defendant, and costs of the action”) (emphasis added); 29 U.S.C. § 626(b) (ADEA) (incorporating the award of attorneys’ fees and costs under 20 U.S.C. § 216(b)). Under Title VII and ERISA, a court may, in its discretion, award attorneys’ fees and costs to a prevailing plaintiff. See 42 U.S.C. § 2000e-5(k) (Title VII) (stating that the "court, in its discretion, may allow the prevailing party ... a reasonable attorney's fee (including expert fees)”) (emphasis added); 29 U.S.C. § 1132(g)(1) (ERISA) (stating that the "court in its discretion may allow a reasonable attorney’s fee and costs of action to either party”) (emphasis added). The Georgia RICO statute (Jenkins) and TILA (Randolph) both provide for the automatic award of attorneys’ fees and costs to a prevailing plaintiff. See O.C.G.A. § 16-14-6(c) (stating that a prevailing plaintiff “shall also recover attorneys' fees in the trial and appellate courts and costs of investigation and litigation reasonably incurred”) (emphasis added); 15 U.S.C. § 1640(a)(3) (stating that ”[e]xcept as otherwise provided in this section, any creditor who fails to comply with any requirement imposed under [TILA] ... with respect to any person is liable to such person ... [for] the costs of the action, together with a reasonable attorney’s fee as determined by the court”) (emphasis added).
. The court also rejected the contention that the availability of attorneys’ fees provides the necessary incentive for private enforcement actions. Id. It explained that an attorney's initial outlay in time and money would be larger than an individual plaintiff’s potential recovery, and after factoring the uncertainty of the plaintiff prevailing, the likelihood of an individual claim “shrinks even further.” Id. at 59.
.
But see Iberia Credit Bureau Inc. v. Cingular Wireless LLC,
. While the court found the class arbitration provision unenforceable, it applied the savings clause of the arbitration agreements to sever that provision from the agreement. Id. at 62, 64. With the provision severed, the court permitted arbitration of the arbitration claims to proceed. Id. at 64.
