D.H. PACE COMPANY, INC., d.b.a. Overhead Door Company of Atlanta, d.b.a. Overhead Door Company of Kansas City v. OGD EQUIPMENT COMPANY, LLC
No. 22-10985
United States Court of Appeals For the Eleventh Circuit
August 22, 2023
[PUBLISH]
D.H. PACE COMPANY, INC., d.b.a. Overhead Door Company of Atlanta, d.b.a. Overhead Door Company of Kansas City, Plaintiff-Counter Defendant-Appellant, versus OGD EQUIPMENT COMPANY, LLC, Defendant-Counter Claimant-Appellee.
BRANCH, Circuit Judge:
At issue in this case is whether Plaintiff D.H. Pace Company, Inc. (“Pace“), a trademark licensee, can bring a claim against a third party for unfair competition under the Lanham Act when its licensing agreement does not expressly authorize it to do so. Under the facts of this case, we conclude that it can.
This appeal involves three entities, although only two are parties to this lawsuit. Pace (a company that sells and services garage doors) sued a competitor, Overhead Garage Door (“OGD“) (a company that also offers garage door services), alleging a host of federal and state law violations relating to OGD‘s trade practices. Pace and Overhead Door Corporation (a garage door manufacturer that is not a party to this case but that has a name noticeably similar to Defendant OGD, its competition) have a licensing agreement in which Pace is the licensee and Overhead Door Corporation is the licensor. As part of this agreement, Pace uses Overhead Door Corporation‘s marks.
Before Pace brought this suit, Overhead Door Corporation and OGD had been in litigation involving OGD‘s alleged trademark infringement and unfair trade practices (much like Pace‘s instant allegations), which culminated in a settlement agreement between Overhead Door Corporation and OGD.
In the instant lawsuit, the district court granted summary judgment to OGD on all of Pace‘s claims, concluding in large part that Pace could not bring suit because Pace was a nonexclusive licensee that lacked sufficient ownership rights in Overhead Door Corporation‘s marks, and because OGD and Overhead Door Corporation‘s settlement agreement extinguished Pace‘s claims. Pace timely appealed.
After careful review of the record and with the benefit of oral argument, we conclude that Pace may bring its federal and state law claims. Accordingly, we vacate the district court‘s order to the extent it is inconsistent with this opinion and remand for further proceedings.
I. Background
a. Factual Background
i. The Parties
Pace is a garage door company based in Olathe, Kansas. For nearly a century, Pace and its predecessors have been in the business
Overhead Door Corporation, Pace‘s licensor, manufactures garage doors and garage door openers. Overhead Door Corporation owns a federally registered trademark (a red ribbon with the words “Overhead Door“) and uses that mark, as well as several others, in connection with the promotion and sale of its products.
Pace‘s competitor, OGD, is a Texas-based company that offers residential and commercial property owners “overhead door service[s] across the nation,” including “installations, repairs, and maintenance for overhead doors and dock equipment.” OGD started operating as “Overhead Garage Door” in 2011 and first entered the Atlanta and Kansas City markets in 2019.
ii. The Licensing Agreement
In certain markets, including Atlanta and Kansas City, Pace operates under distribution and licensing agreements1 (the “licensing agreement“) with Overhead Door Corporation. Under their agreement—in which Overhead Door Corporation is the licensor and Pace is a nonexclusive licensee2—Overhead Door Corporation granted Pace the right to sell its products and, with its permission, to use certain trade names in connection with the promotion and sale of its products, including “Overhead Door” and “Overhead” (collectively, the “marks“). Although the licensing agreement spells out the terms and conditions for using Overhead Door Corporation‘s marks and trade names, it does not address trademark enforcement or either party‘s ability to sue.
iii. OGD and Overhead Door Corporation‘s Previous Litigation
In 2017, Overhead Door Corporation‘s in-house counsel sent OGD a letter that accused OGD of false advertising. The letter asserted that OGD‘s use of the term “Overhead Door Official Website” in a paid internet advertisement was causing confusion among consumers who were mistakenly believing that the advertisement was for Overhead Door Corporation‘s website. Then, a few months later, Overhead Door Corporation sent OGD a demand letter “on matters involving trademark infringement and unfair competition.” Ultimately, the friction between the two companies came to a head when OGD won the race to the courthouse, suing Overhead Door Corporation and one of its distributors in federal court in Texas.3 OGD alleged that Overhead Door Corporation was engaging in unfair competition under state and federal law and sought a
Overhead Door Corporation counterclaimed, alleging that the term “Overhead Door” was closely associated with Overhead Door Corporation and its licensees and that OGD was knowingly and wrongfully passing itself off as an Overhead Door Corporation affiliate. As a result, Overhead Door Corporation argued, OGD was confusing and deceiving Overhead Door Corporation‘s current and prospective customers into the mistaken belief that OGD was affiliated with or endorsed by Overhead Door Corporation.
In November 2019, after two years of litigation, OGD and Overhead Door Corporation entered into a settlement agreement that resolved all their claims and contained mutual releases. Under the agreement, OGD could use a redacted version of the settlement agreement as a defense in any legal action brought by an Overhead Door Corporation distributor or licensee. Importantly, however, the agreement also stated that it was not binding on any “current and future licensees . . . of [Overhead Door Corporation].”
b. Procedural History
On January 28, 2020, Pace filed this lawsuit, suing OGD for unfair competition in violation of
In response, OGD asserted numerous affirmative defenses against Pace‘s claims and filed a counterclaim against Pace, seeking a declaratory judgment that the terms “overhead,” “overhead door,” and “overhead doors” are generic and thus not protected under trademark law.
Extensive discovery followed, and OGD eventually moved for summary judgment on its counterclaim and all of Pace‘s claims. Pace then moved for partial summary judgment on 15 of OGD‘s affirmative defenses, arguing that they either lacked supporting evidence, failed as a matter of law, or did not constitute a defense.
After hearing oral argument on the parties’ motions, the district court granted OGD‘s motion for summary judgment on
First, the district court concluded that Pace met the statutory requirements to bring a Lanham Act cause of action after observing that Pace produced “scores” of examples of “confusion—largely caused by OGD and its technician and corporate practices—and [finding that] Pace‘s goodwill and company reputation [fell] squarely within the Lanham Act‘s zone of protection.”5
Second, notwithstanding its finding that Pace fell within the Lanham Act‘s purview, the district court, relying on our precedent in Kroma Makeup EU, LLC v. Boldface Licensing + Branding, Inc., 920 F.3d 704 (11th Cir. 2019), concluded that the licensing agreement between Pace and Overhead Door Corporation stood as a “contractual bar” to Pace bringing suit. Specifically, the district court reasoned that because the licensing agreement did not affirmatively grant Pace a right to sue, Pace lacked such a right under Kroma. The district court also concluded that Pace, “as a non-exclusive licensee, [did] not possess sufficient rights in the marks to bring its claims.”
Third, the district court concluded that Pace‘s state law and common law claims for trademark infringement, unfair competition, and deceptive trade practices failed to withstand summary judgment for similar reasons: because the licensing agreement did not grant Pace a right to sue on the marks and “[b]ecause Pace‘s rights in the marks derive from its licensing agreement with [Overhead Door Corporation], Pace may not independently maintain its claims.”
Fourth, the district court concluded that OGD and Overhead Door Corporation‘s settlement agreement provided a “further” independent bar to Pace‘s claims. The district court reasoned that because “Pace‘s rights in the marks are derived entirely from its licensing agreement with [Overhead Door Corporation], [Overhead Door Corporation‘s] voluntary discharge of those rights in the [s]ettlement [a]greement acts to discharge Pace‘s rights as well.”
Pace now appeals the district court‘s summary judgment order.
II. Standard of Review
We review the district court‘s grant of summary judgment de novo. Kroma, 920 F.3d at 707. Summary judgment is proper when the evidence shows “that there is no genuine dispute as to any material fact and the movant is entitled to judgment as a matter of law.” Id. (quoting
III. Discussion
On appeal, Pace argues that the district court correctly determined that it has a cause of action under the Lanham Act but erred by concluding that the licensing agreement, Pace‘s status as a nonexclusive licensee, and the settlement agreement all independently bar Pace from bringing its claims. Pace also argues that, for the same reasons, the district court erred by granting summary judgment on its state law and common law claims. We agree with Pace.
Pace brought an unfair competition claim under the Lanham Act, which “mak[es] actionable the deceptive and misleading use of marks in . . . commerce” and provides several enforcement mechanisms to that end. Lexmark Int‘l, Inc. v. Static Control Components, Inc., 572 U.S. 118, 131 (2014) (quoting
Under
The Supreme Court has explained that the reach of § 43(a) is broad. Lexmark, 572 U.S. at 129 (noting that, when “[r]ead literally, [§ 43(a)‘s] broad language might suggest that an action is available to anyone who can satisfy the minimum requirements of Article III” but that it is unlikely that Congress “meant to allow all factually injured plaintiffs to recover” (quotation omitted)). Indeed, only a zone-of-interests test and a proximate-cause requirement supply the limits on who may sue.8 Id. at 129–33.
Considering the “scores” of examples of customer confusion and that “Pace‘s goodwill and company reputation [fell] squarely within the Lanham Act‘s zone of protection,” the district court concluded that Pace met the requirements for bringing a claim under the statute. And, notably, the district court‘s conclusion is not challenged on appeal.
Pace does, however, challenge the district court‘s holding that, despite falling “squarely within the Lanham Act‘s zone of protection,” Pace‘s claims were nonetheless barred by (1) the licensing agreement; (2) Pace‘s status as a nonexclusive licensee; and (3) OGD and Overhead Door Corporation‘s settlement agreement. After careful review, we conclude that none of these considerations impedes Pace‘s ability to bring its claims and address each in turn.
a. The licensing agreement does not bar Pace from suing
The district court concluded that Pace was barred from bringing its Lanham Act claim because under our precedent in Kroma, the licensing agreement between Pace and Overhead Door Corporation acted as a contractual bar to Pace‘s suit. Pace argues that the district court erred, and we agree.
In Kroma, we affirmed the district court‘s grant of summary judgment based on its finding that the licensing agreement did not give the licensee “sufficient rights in the mark to sue under the Lanham Act.” 920 F.3d at 706. Kroma Makeup EU, LLC (“Kroma EU“), the plaintiff and a cosmetics distributor, had licensed the federally registered mark “KROMA” from By Lee Tillett, Inc. (“Tillett“), the owner and
Here, the district court erroneously interpreted Kroma as imposing a “contractual bar” to Pace‘s ability to sue. The district court acknowledged that the language in the licensing agreement at issue in Kroma is not present in the licensing agreement between Pace and Overhead Door Corporation. But it nonetheless explained that ”Kroma requires the [c]ourt to analyze what rights were given to the licensee, not what rights were withheld.” Using that metric, the district court concluded that, absent a right to sue provision, Pace lacked sufficient rights under the licensing agreement to bring its claims against OGD.
The district court misreads Kroma. Rather than requiring a licensing agreement to contain a right to sue provision before a licensee can bring a Lanham Act claim, Kroma simply acknowledges that a licensing agreement between two parties can limit a licensee‘s otherwise broad ability to bring a claim under the Lanham Act and explains that we must use “basic principles of contract interpretation” to determine what rights and obligations a licensing agreement may otherwise impose on parties. 920 F.3d at 709-10 (explaining “the general sentiment that a license agreement between two parties can limit a licensee‘s ability to bring a Lanham Act claim“). Here, rather than interpret Pace and Overhead Door Corporation‘s licensing agreement, the district court read Kroma as requiring a right to sue provision. Not finding one, it concluded that the lack of such a provision in the licensing agreement here was fatal to Pace‘s claim. But Kroma never instituted such a positive requirement. And here, in contrast to the licensing agreement in Kroma, both Pace and OGD agree that the licensing agreement between Pace and Overhead Door Corporation is silent on the topic of trademark enforcement and on Pace‘s ability to sue. Thus, contrary to the district court‘s conclusion, there is no “contractual bar [to sue] dictated by Kroma” because—unlike the licensing agreement in Kroma—nothing in the licensing agreement bars Pace from bringing a Lanham Act claim.9
OGD argues that we should not conclude that Pace can bring a Lanham
b. Pace‘s status as a nonexclusive licensee does not bar Pace from suing
The district court, relying on several non-binding cases, also concluded that “Pace, as a non-exclusive licensee, simply [did] not possess sufficient rights in the marks to bring its claims.” We are not persuaded.
As an initial matter, none of the out-of-circuit and district court cases that the district court cited (and that OGD relies on) are binding on us. See Quabaug Rubber Co. v. Fabiano Shoe Co., 567 F.2d 154 (1st Cir. 1977); Shell Co. v. Los Frailes Serv. Station, Inc., 596 F. Supp. 2d 193 (D.P.R. 2008), aff‘d sub nom. The Shell Co. (Puerto Rico) v. Los Frailes Serv. Station, Inc., 605 F.3d 10 (1st Cir. 2010); Aceto Corp. v. TherapeuticsMD, Inc., 953 F. Supp. 2d 1269, 1280 (S.D. Fla. 2013).
Further, these cases are readily distinguishable. Most critically, all three cases rely on
c. OGD and Overhead Door Corporation‘s settlement agreement does not bar Pace from suing
The district court also concluded that OGD and Overhead Door Corporation‘s settlement agreement provided an independent bar to Pace‘s ability to sue. Again, we disagree.
The settlement agreement between OGD and Overhead Door Corporation—which OGD and Overhead Door Corporation entered into before Pace filed this lawsuit—resolved all their claims and contained mutual releases that prevent OGD and Overhead Door Corporation “from raising new claims relating to the actions of [the other] occurring after the” settlement agreement‘s effective date. We turn first to the provision in the settlement agreement addressing its scope:
This Agreement shall be binding upon, and shall inure to the benefit of, (1) OGD and its current and future Affiliates; (2) [Overhead Door Corporation‘s]
business unit doing business under the trademark/service mark and/or trade name ‘Overhead Door’ and current and future Affiliates of such business unit; and (3) [Overhead Door] Lubbock and its current and future Affiliates. The Parties expressly acknowledge that this Agreement shall not be binding on (1) current and future divisions of [Overhead Door Corporation‘s] business that do not do business under the trademark/serve mark and/or trade name ‘Overhead Door,’ or (2) current and future licensees, distributors, and resellers of [Overhead Door Corporation] except OD Lubbock.
(Emphasis added.)
Thus, although the agreement may prevent OGD and Overhead Door Corporation from suing each other, the settlement agreement is “not . . . binding on . . . current and future licensees.” As such, the settlement agreement is not binding on licensees like Pace and does not prevent Pace from suing. See, e.g., Great Am. Ins. Co. v. Primo, 512 S.W.3d 890, 893 (Tex. 2017) (explaining that “[t]he goal of contract interpretation is to ascertain the parties’ true intent as expressed by the plain language they used” in the contract); see also Whittlesey v. Miller, 572 S.W.2d 665, 669 (Tex. 1978) (holding that a release generally cannot bind a party who did not sign it).12 This conclusion is confirmed by another section of the settlement agreement, entitled “Potential Distributor Lawsuits,” which contemplates future lawsuits against OGD by Overhead Door Corporation‘s distributors and licensees:
[Overhead Door Corporation] shall not direct any of its distributors or licensees to take legal action against OGD if the acts of OGD that are the basis for such legal action would not amount to breach of this Agreement. For clarity, this limitation shall not apply to any claims of any [Overhead Door Corporation] distributor or licensee that are based on conduct of OGD that is not the subject of this Agreement.13
(Emphasis added.)
Notwithstanding the settlement agreement‘s language, the district court reasoned, and OGD argues on appeal, that “[Overhead Door Corporation‘s] voluntary discharge of [the] rights in the [s]ettlement [a]greement acts to discharge Pace‘s rights as well.” For support, OGD emphasizes Pace‘s admission that, according to the terms of its settlement agreement with OGD, Overhead Door Corporation would be barred from asserting the claims that Pace is asserting in this case. But although the terms of the settlement agreement may bar Overhead Door Corporation from bringing the claims in this case, the settlement agreement is clear that its terms do not bar licensees like Pace. Indeed, the agreement expressly contemplates future lawsuits against OGD by Overhead Door Corporation licensees. And although OGD again relies on Kroma and emphasizes that “a licensee‘s rights are derivative of the licensor‘s,” OGD provides no authority to support its argument that a licensee‘s § 43(a) claim under the Lanham Act is barred if the registrant‘s claim is otherwise barred by a separate contract between
IV. Conclusion
In sum, we conclude that the licensing agreement, Pace‘s status as a nonexclusive licensee, and the settlement agreement do not bar Pace from bringing its claims under the Lanham Act, state law, or common law. Accordingly, we VACATE the district court‘s order to the extent that it is inconsistent with this opinion and REMAND for further proceedings.
Notes
Section 32(1) provides, in relevant part:
(1) Any person who shall, without the consent of the registrant—
(a) use in commerce any reproduction, counterfeit, copy, or colorable imitation of a registered mark in connection with the sale, offering for sale, distribution, or advertising of any goods or services on or in connection with which such use is likely to cause confusion, or to cause mistake, or to deceive; or
(b) reproduce, counterfeit, copy, or colorably imitate a registered mark and apply such reproduction, counterfeit, copy, or colorable imitation to labels, signs, prints, packages, wrappers, receptacles or advertisements intended to be used in commerce upon or in connection with the sale, offering for sale, distribution, or advertising of goods or services on or in connection with which such use is likely to cause confusion, or to cause mistake, or to deceive,
shall be liable in a civil action by the registrant for the remedies hereinafter provided.
Section 43(a)(1) provides:
(1) Any person who, on or in connection with any goods or services, or any container for goods, uses in commerce any word, term, name, symbol, or device, or any combination thereof, or any false designation of origin, false or misleading description of fact, or false or misleading representation of fact, which—
(A) is likely to cause confusion, or to cause mistake, or to deceive as to the affiliation, connection, or association of such person with another person, or as to the origin, sponsorship, or approval of his or her goods, services, or commercial activities by another person, or
(B) in commercial advertising or promotion, misrepresents the nature, characteristics, qualities, or geographic origin of his or her or another person‘s goods, services, or commercial activities,
shall be liable in a civil action by any person who believes that he or she is or is likely to be damaged by such act.
