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Crye Precision LLC v. Concealed Carrier LLC
1:23-cv-04469
E.D.N.Y
Sep 17, 2024
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Docket
Opinion Summary

Facts

  1. Keith Richard Eskin, Jr. filed a civil rights action under 42 U.S.C. § 1983 while incarcerated at Ingham County Jail, alleging his rights were violated [lines=12-14].
  2. He claims that Nurse Jessica Stage asked another inmate about his health history, which he asserts is a violation of HIPAA [lines=42-54].
  3. Eskin seeks damages and argues that Vitalcore, Stage's employer, is also liable for her actions [lines=42-56].
  4. The court noted that HIPAA does not provide a private right of action [lines=110-111].
  5. Plaintiffs have to meet the plausibility standard in their complaints, requiring factual content to support claims [lines=71, 96].

Issues

  1. Whether Eskin's complaint sufficiently states a violation of HIPAA and 42 U.S.C. § 1983 [lines=12-13, 108].
  2. Whether the court erred in dismissing the HIPAA claims on the grounds that it does not confer a private right of action [lines=110-111, 143-144].

Holdings

  1. The court dismissed Eskin's complaint for failure to state a claim, as the allegations do not invoke a right under federal law [lines=35, 195].
  2. The court affirmed that HIPAA does not provide a private right of action, thus supporting the dismissal of the claims [lines=110-111, 154].

OPINION

Date Published:Sep 17, 2024
UNITED STATES DISTRICT COURT                                              
EASTERN DISTRICT OF NEW YORK                                              
------------------------------------x                                     

CRYE PRECISION LLC,                                                      

                    Plaintiff,             MEMORANDUM & ORDER            
                                           23-CV-4469(EK)(LKE)           

              -against-                                                  

CONCEALED CARRIER, LLC d/b/a                                             
TACTICON ARMAMENT, a California                                          
Limited Liability Company,                                               

                    Defendants.                                          

------------------------------------x                                     
ERIC KOMITEE, United States District Judge:                               
         Plaintiff Crye Precision LLC brings this copyright and          
trademark infringement action against Concealed Carrier, LLC              
(“Tacticon”).  Crye asserts that it holds copyrights in two               
camouflage patterns, which it uses on various products and                
markets with the trademark “MultiCam.”  According to Crye,                
Tacticon infringed on its copyrights and trademark by selling             
counterfeit products, under the MultiCam mark, that bear a                
camouflage pattern indistinguishable from Crye’s design.                  
         Crye now moves for a preliminary injunction,                    
contending that post-trial damages cannot adequately compensate           
for the harms Tacticon’s alleged infringement will cause while            
this suit is pending.  As set forth below, the motion is                  
granted.                                                                  
                            Background1                                  
         Crye is a design and manufacturing firm that                    
specializes in producing military and police uniforms and                 

equipment.  Thompson Decl. ¶ 4, ECF No. 7.  At issue in this              
suit is its “MultiCam” design, a camouflage pattern created by            
Crye’s founder, Caleb Crye.  To develop this pattern, Mr. Crye            
used Adobe Illustrator to draw (with a stylus pen) each of the            
pattern’s more than one-hundred shapes; he arranged their                 
“placement, specific groupings and layering”; and he selected             
seven specific colors for those shapes.  Crye Decl. ¶¶ 4–5, 16–           
18, ECF No. 6.                                                            
         Crye’s sister company, Lineweight LLC (“Lineweight”),           
owns the copyright in and to the MultiCam pattern, which it               
registered with the United States Copyright Office as                     
Registration No. VA 1-942-951 (the “’951 Registration”).                  

Thompson Decl. ¶ 7; Ex. A, Thompson Decl.  Crye, in turn, has an          
exclusive license to that copyright.  Id.; Ex. B, Thompson Decl.          
Through that license, Crye sublicenses the right to print the             
MultiCam design onto fabrics and other materials, for the                 



    1 The factual background is taken from the record available at this  
stage, which includes the copyright and trademark registrations themselves, 
as well as declarations and evidentiary exhibits submitted by both parties.  
See Mullins v. City of New York, 626 F.3d 47, 52 (2d Cir. 2010) (At the   
preliminary injunction stage, courts may consider evidence such as        
“affidavits, depositions, and sworn testimony, even when they include     
hearsay.”).                                                               
creation of apparel and accessories such as backpacks, belts,             
and vests.  Thompson Decl. ¶ 7.                                           
         As part of this sublicensing, Crye requires its                 

printers to follow certain specifications and quality-control             
standards in printing MultiCam products.  Id. ¶¶ 16-18.  Crye             
ensures, for example, that “nearly all” MultiCam products are             
“printed on fabrics in a manner” that mutes or hides the product          
user’s “near-infrared signature”; this feature, according to              
Crye, conceals the user from night vision or other infrared-              
based optical systems.  Id. ¶ 17.  Crye also requires that                
printers apply the MultiCam design only to “high-quality,                 
premium fabrics” with high tensile strength, so that they are             
resistant to tearing.  Id. ¶ 18.  Certain MultiCam products               
contain other technical features, such as fire-resistance and             
insecticide treatments. Id.                                               

         Crye is also the owner of two federally registered              
trademarks (collectively, the “MultiCam Marks”) that are used in          
connection with the advertising, marketing, and sale of MultiCam          
products bearing the MultiCam design.  Id. ¶ 8.                           
  Mark       Registration      Filing Date    Registration Date          
                Number                                                   

MultiCam      4,443,275       April 12, 2013  December 3, 2013           
              (the “’275                                                 
            Registration”)                                               

MultiCam      4,737,503      January 9, 2014    May 19, 2015             
              (the “’503                                                 
            Registration”)                                               
Crye has attempted to federally register eight variations of its          
camouflage patterns as protected trade dress.  Each time,                 
however, the U.S. Patent & Trademark Office (“USPTO”) has                 
refused registration on the grounds that the design is                    
“functional.”  See, e.g., Def. Opp’n 9, ECF No. 20; Ex. 3, U.S.           
Serial Nos. 86/161,357; 86/161,381; 86/161,402; 86/161,503,               
86/161,550; 86/161,594; 86/161,631; 86/160,311.                           
         Tacticon is a California corporation that markets,              

distributes, and sells products through e-commerce websites               
throughout the United States.  See Antone Decl. ¶ 3, ECF No. 5.           
Like Crye, Tacticon’s offerings include camouflage products such          
as backpacks, belts, and vests.  Id. ¶¶ 3–5.                              
         On March 23, 2023, employees at Crye became aware that          
Tacticon sells and markets products bearing a camouflage pattern          
that, Crye asserts, is “virtually identical” to the MultiCam              
design.  Id. ¶ 3; see also Thompson Decl. ¶ 19.  These products           
are identified on Tacticon’s website with the color option                
“Multicam.”  Antone Decl. ¶ 4; Thompson Decl. ¶ 19.  When it              
suspected infringement, Crye purchased several of Tacticon’s              

products for inspection and analysis by its internal design               
team.  Thompson Decl. ¶¶ 20-24.                                           
         On June 15, 2023, Crye sued Tacticon for copyright and          
trademark infringement and moved for a temporary restraining              
order and preliminary injunction, seeking to prohibit Tacticon            

from infringing on its MultiCam design or MultiCam Marks.  The            
Court denied Crye’s application for a temporary restraining               
order and set a briefing schedule on its motion for preliminary           
injunction.  The Court held argument on the motion and received           
supplemental briefing thereafter.  Neither party has requested            
an evidentiary hearing.  At the Court’s invitation, Crye                  
submitted physical exhibits — including a disassembled but                
otherwise unaltered rifle bag bearing the allegedly infringing            
camouflage pattern and a fabric cut of the MultiCam design — for          
the Court’s inspection.                                                   
                           Legal Standard                                
         A preliminary injunction is an “extraordinary” remedy.          
Mazurek v. Armstrong, 520 U.S. 968, 972 (1997).2  To obtain such          

an injunction, the moving party must demonstrate (1) “a                   
likelihood of success on the merits”; (2) “a likelihood of                
irreparable injury in the absence of an injunction”; (3) “that            
the balance of hardships tips in the plaintiff's favor”; and (4)          
“that the public interest would not be disserved by the issuance          


    2 Unless otherwise noted, when quoting judicial decisions this order 
accepts all alterations and omits citations and internal quotation marks. 
of an injunction.”  Benihana, Inc. v. Benihana of Tokyo, LLC,             
784 F.3d 887, 895 (2d Cir. 2015).                                         
                              Discussion                                 
A.   Crye Has Established a Substantial Likelihood of Success on          
    the Merits                                                           
    1.   Crye’s Copyright Infringement Claim                             
         “To prevail on a claim of copyright infringement, the           
plaintiff must demonstrate both (1) ownership of a valid                  
copyright and (2) infringement of the copyright by the                    
defendant.”  Yurman Design, Inc. v. PAJ, Inc., 262 F.3d 101,              
108–09 (2d Cir. 2001); see also Feist Publ’ns, Inc. v. Rural              
Tel. Serv. Co., 499 U.S. 340, 361 (1991).  As set forth below,            

Crye has demonstrated that it is likely to succeed on the merits          
of its copyright infringement claim.                                      
         a.   Ownership of a Valid Copyright                             
         Under the Copyright Act, a certificate of a                     
registration “made before or within five years after first                
publication of the work shall constitute prima facie evidence of          
the validity of the copyright and of the facts stated in the              
certificate.”  17 U.S.C. § 410(c).  Registrations made more than          
five years after first publication, however, are not without              
value; instead, the “evidentiary weight to be accorded the                
certificate” falls “within the discretion of the court.”  Id.             

Where the defendant does not challenge the validity of the                
certificates, or the plaintiff’s ownership of the copyrights              
covered by the registrations, courts often extend the rebuttable          
presumption to these later-obtained registrations.  See, e.g.,            
LEGO A/S v. Best-Lock Constr. Toys, Inc., 404 F. Supp. 3d 583,            

596 (D. Conn. 2019) (collecting cases).                                   
         The MultiCam Copyrights were registered ten years               
after their first publication, and thus Crye is not entitled to           
the statutory presumption of validity.  Because Tacticon does             
not appear to challenge the validity of the registration                  
certificates themselves, or Crye’s ownership over the copyrights          
they cover, the Court will accord them “some evidentiary weight”          
in its assessment of Crye’s copyrights.  See Troll Co. v. Uneeda          
Doll Co., 483 F.3d 150, 154 n.5 (2d Cir. 2007).                           
              i.   Originality                                           
         “To qualify for copyright protection, a work must be            

original — that is, it must be independently created by the               
author and possess ‘at least some minimal degree of                       
creativity.’”  Scholz Design, Inc. v. Sard Custom Homes, LLC,             
691 F.3d 182, 186 (2d Cir. 2012) (quoting Feist, 499 U.S. at              
345).  This “requisite level of creativity is extremely low;              
even a slight amount will suffice. The vast majority of works             
make the grade quite easily, as they possess some creative                
spark, no matter how crude, humble or obvious it might be.”               
Feist, 499 U.S. at 345; see Mattel, Inc. v. Goldberger Doll Mfg.          
Co., 365 F.3d 133, 135 (2d Cir. 2004).  At the same time,                 
“copyright protection extends only to a particular expression of          
an idea, and not to the idea itself.”  Boisson v. Banian, Ltd,            

273 F.3d 262, 268 (2d Cir. 2001).                                         
         Crye has demonstrated that its MultiCam designs were            
the result of “artistic decisionmaking” and thus original.  See           
Folio Impressions, Inc. v. Byer California, 937 F.2d 759, 764-65          
(2d Cir. 1991).  Caleb Crye attests to the process by which he            
created MultiCam — hand-drawing more than a hundred unique                
shapes and then selecting, grouping, and layering them in a               
specific arrangement.  Crye Decl. ¶¶ 4–5.  Crye combined seven            
distinct colors in different layers to create the final pattern.          
Id. ¶¶ 16-17.  The selection, contours, arrangement, and colors           
of the various shapes all involved aesthetic choices.  See id.            
¶ 18.  The resulting MultiCam design is thus sufficiently                 
original to merit copyright protection.  See, e.g., Knitwaves,            
Inc. v. Lollytogs Ltd., 71 F.3d 996, 1005 (2d Cir. 1995)                  

(copyright in leaf and squirrel design on children’s sweater);            
MPD Accessories B.V. v. Urb. Outfitters, No. 12-CV-6501, 2014 WL          
2440683, at *6 (S.D.N.Y. May 30, 2014) (copyright in scarf                
design with “stripes of different widths and lengths, in                  
different directions, in different colors and with irregular              
spacing”).                                                                
         Tacticon does not deny that some aesthetic choices              
went into developing the MultiCam pattern, but asserts that any           
such copyright in the design is nevertheless inherently “thin.”           

Def. Opp’n 6.  Works that “contain a larger share of non-                 
copyrightable elements” generally enjoy “thinner” copyright               
protection.  Andy Warhol Found. for Visual Arts, Inc. v.                  
Goldsmith, 11 F.4th 26, 53 (2d Cir. 2021), aff’d sub nom. Andy            
Warhol Found. for the Visual Arts, Inc. v. Goldsmith, 598 U.S.            
508 (2023) (collecting cases).  Thin copyright protection is              
“appropriate where works reflect scant creativity,” such as when          
the “work is composed of elements in the public domain” or “the           
author has chosen to express an idea without much embellishment,          
so that the expression is nearly indistinguishable from the idea          
itself.”  Well-Made Toy Mfg. Corp. v. Goffa Int’l Corp., 210 F.           
Supp. 2d 147, 163 (E.D.N.Y. 2002), aff’d sub nom. Well-Made Toy           
Mfg. Corp v. Goffa Int’l Corp., 354 F.3d 112 (2d Cir. 2003); see          
Tufenkian Imp./Exp. Ventures, Inc. v. Einstein Moomjy, Inc., 338          

F.3d 127, 135–36 & n.11 (2d Cir. 2003).3                                  
    Tacticon’s best case on this point is Beaudin v. Ben &               
Jerry’s Homemade, Inc., 95 F.3d 1, 2 (2d Cir. 1996), in which             


    3 Although not cited in Tacticon’s opposition, defense counsel raised at 
oral argument the doctrine of merger, which is “separate” from the concept of 
thinness but “related” to it.  Well-Made Toy Mfg. Corp., 210 F. Supp. 2d at 
163.  Under this doctrine, “if there is just one way to express an idea, the 
idea and expression are said to merge, and the expression is not          
protectible.”  Yurman Design, 262 F.3d at 111.                            
the Second Circuit affirmed the holding that Ben & Jerry’s “cow           
hats” did not infringe on the plaintiff’s “caps with Holstein             
cow patterns.”  The court held that the plaintiff’s “Holstein-            

like black splotches on a white background” were entitled only            
to thin protection because the “quantum of originality” in                
Beaudin’s splotch pattern was only “slight.”  Id.                         
         But Beaudin does not control here.  On the instant              
record, Crye has shown that the MultiCam pattern is the product           
of more than “scant creativity.”  The arrangement of colors and           
shapes in the MultiCam pattern permits substantially more                 
variation than the “black splotches on a white background” at             
issue in Beaudin.  As the Second Circuit pointed out in Beaudin,          
the nature of cow spots that anyone else painting them would run          
the risk of creating a design “indistinguishable” from the                
plaintiff’s “original” version.  Beaudin, 95 F.3d at 2.4                  

         By contrast, one could envision hundreds, if not                
thousands, of ways to express the idea of camouflage suitable             
for multiple environments, with variations in the selection,              
rendering, arrangement, and coordination of the individual                
shapes and colors.  Even further refining the “idea” to multi-            
environment camouflage suitable for particular terrains like              

    4 Even then, the Second Circuit noted that Ben & Jerry’s cow pattern 
differed from Beaudin’s.  See id. (“The white background is a minimal feature 
of Beaudin’s hat, but is an extensive feature of the Ben & Jerry’s versions 
of the Holstein splotch pattern.”).  Here, in contrast, the defendant’s   
camouflage pattern is virtually identical to the plaintiff’s.             
those in Afghanistan — thus limiting the color choices available          
to those corresponding to that geography — still yields numerous          
possible “expressions.”  The Court need not guess at what some            

of these different variations might look like: Crye provides a            
sampling of camouflage patterns that use the same general color           
choices (browns, tans, creams, and greens) and yet appear highly          
dissimilar.  Crye Decl. ¶ 19 (visually excerpting the                     
HyperStealth Thortex and Survival Corps SURPAT camouflage                 
patterns); Ex. D, Crye Decl. (visually excerpting numerous                
multi-environment camouflage patterns that post-dated MultiCam’s          
creation).                                                                
         Crye has therefore demonstrated, at this stage, that            
the MultiCam is sufficiently creative to be entitled to                   
copyright protection.                                                     
              ii.  Separability                                          

         More fundamentally, Tacticon argues that the MultiCam           
pattern has a utilitarian function and therefore is ineligible            
for copyright protection.  Def. Opp’n 7.  Because camouflage’s            
function is to disguise the wearer’s location by blending into            
the background, they say, MultiCam is an unprotectable “useful            
article.”  Id. at 7–9.  Tacticon fails, however, to satisfy the           
test set out in Star Athletica, L.L.C. v. Varsity Brands, 580             
U.S. 405, 414-24 (2017) — under which the MultiCam pattern, at            
this stage, passes muster.                                                
         The Copyright Act applies to “original works of                 
authorship fixed in any tangible medium of expression” including          
“pictorial, graphic and sculptural works.”  17 U.S.C. § 102.              

Copyright protection extends to the “design of a useful                   
article,” however, only if those features “can be identified              
separately from, and are capable of existing independently of,            
the utilitarian aspects of the article.”  Id. §§ 101, 102(a).  A          
“useful article,” in turn, is one “having an intrinsic                    
utilitarian function that is not merely to portray the                    
appearance of the article or to convey information.”  Id. § 101.          
         In Star Athletica, the Supreme Court clarified that “a          
feature of the design of a useful article is eligible for                 
copyright if, when identified and imagined apart from the useful          
article, it would qualify as a pictorial, graphic, or sculptural          
work either on its own or when fixed in some other tangible               

medium.”  580 U.S. at 417.  Broken down, this “separability”              
analysis has two requirements: “separate identification” and              
“independent existence.”  Id. at 414.  Under the first                    
requirement, which “is not onerous,” one “need only be able to            
look at the useful article and spot some two- or three-                   
dimensional element that appears to have pictorial, graphic, or           
sculptural qualities.”  Id.  Under the second, the                        
“decisionmaker must determine that the separately identified              
feature has the capacity to exist apart from the utilitarian              
aspects of the article.”  Id.  “In other words, the feature must          
be able to exist as its own pictorial, graphic, or sculptural             
work as defined in § 101 once it is imagined apart from the               
useful article.”  Id.                                                     

         Applying that test to the cheerleading uniforms at              
issue, the Supreme Court concluded that the uniform decorations           
were separable and therefore entitled to copyright protection.            
Id. at 417-18.  Specifically, the “colors, shapes, stripes, and           
chevrons” on the uniform’s surface could be identified as                 
“features having pictorial, graphic, or sculptural qualities.”            
Id. at 417.  And once “separated from the uniform and applied in          
another medium,” these features “would qualify as two-                    
dimensional works of art.”  Id.                                           
         Crye’s MultiCam pattern likewise satisfies this test.           
At the first step, the Court can “spot” the two-dimensional               

element[s] — the distinctive shapes and colors that compose the           
MultiCam design — that have “pictorial” or “graphic” qualities.           
Id.  At the second step, the MultiCam design is “capable of               
existing” as a work once “imagined apart from the useful                  
article.”  Id. at 414, 417.  If imaginatively removed from                
tactical gear and applied — “for example, on a painter’s                  
canvas,” — the pattern could still qualify as a two-dimensional           
work of art.  Id. at 417.  Crye indicates that the Court need             
not imagine such situations, as the MultiCam design has actually          
been applied in this artistic, non-useful manner — appearing on           
a NASCAR car, on professional sports team jerseys, and as a               
piece of artwork featured in the Museum of Modern Art.  ECF No.           
7 ¶¶ 14-15; see Star Athletica, 580 U.S. at 417 (“Indeed,                 

respondents have applied the designs in this case to other media          
of expression — different types of clothing — without                     
replicating the uniform.”).                                               
         Forgoing this separability analysis, Tacticon instead           
focuses on the MultiCam design’s original function — concealing           
the wearer of apparel in which it appeared — and its                      
effectiveness in performing that function.  Def. Opp’n 7–9.               
Star Athletica, however, forecloses this argument.  Star                  
Athletica, 580 U.S. at 421.  As the Supreme Court clarified, the          
Copyright Act explicitly protects “applied art,” which is                 
defined to include “those arts or crafts that have a primarily            
utilitarian function, or . . . the designs and decorations used           
in these arts.”  Id. (quoting Random House Dictionary 73                  

(1966)).  “An artistic feature that would be eligible for                 
copyright protection on its own cannot lose that protection               
simply because it was first created as a feature of the design            
of a useful article, even if it makes that article more useful.”          
Id.  In this way, copyright law does not recognize “any                   
‘distinctions between purely aesthetic articles and useful works          
of art.’”  Id. (quoting Mazer v. Stein, 347 U.S. 201, 211                 
(1954)).  Such is the case here: the fact that the MultiCam               
design, as camouflage, has some functional qualities does not             
render it ineligible for copyright protection.                            

         For these reasons, Crye has shown a likelihood of               
success in establishing a valid copyright in the MultiCam                 
design.                                                                   
         b.   Infringement of the Copyright                              
         To satisfy the second element of a copyright                    
infringement claim, a plaintiff “must demonstrate that: (1) the           
defendant has actually copied the plaintiff’s work; and (2) the           
copying is illegal because a substantial similarity exists                
between the defendant’s work and the protectible elements of              
plaintiff’s.”  Hamil Am. Inc. v. GFI, 193 F.3d 92, 99 (2d Cir.            
1999).                                                                    
         Actual copying may be established “either by direct             
evidence of copying or by indirect evidence.”  Laureyssens v.             
Idea Group, Inc., 964 F.2d 131, 140 (2d Cir. 1992).5  Indirect            

evidence “includes proof that the defendants had access to the            
copyrighted work and similarities that are probative of copying           


    5 “[D]irect evidence of copying is seldom available,” Lipton v. Nature 
Co., 71 F.3d 464, 471 (2d Cir. 1995), but could include an admission that the 
copyrighted material served as the source of a given work.  Recycled Paper 
Prod., Inc. v. Pat Fashions Indus., Inc., 731 F. Supp. 624, 626 n.2 (S.D.N.Y. 
1990).  Here, Crye argues that the copying element is met because Tacticon’s 
products are “virtually identical to MultiCam.”  Crye Mem. 13.  Though Crye 
does not specify whether this is offered as direct or indirect proof, it fits 
most neatly into the “similarity” prong of indirect proof.                
between the works.”  Hamil, 193 F.3d at 99.  Proof of access, in          
turn, “may be established directly or inferred from the fact              
that a work was widely disseminated or that a party had a                 
reasonable possibility of viewing the prior work.”  Boisson, 273          

F.3d at 270.  An “inverse relationship between access and                 
probative similarity” exists “such that the stronger the proof            
of similarity, the less the proof of access is required.”                 
Jorgensen v. Epic/Sony Recs., 351 F.3d 46, 56 (2d Cir. 2003).             
And where “the two works are so strikingly similar as to                  
preclude the possibility of independent creation, copying may be          
proved without a showing of access.”  Lipton v. Nature Co., 71            
F.3d 464, 471 (2d Cir. 1995).                                             
         Two works are substantially similar when “an ordinary           
observer, unless he set out to detect the disparities, would be           
disposed to overlook them, and regard the aesthetic appeal as             
the same.”  Peter F. Gaito Architecture, LLC v. Simone Dev.               
Corp., 602 F.3d 57, 66 (2d Cir. 2010).  “In applying the so-              

called ‘ordinary observer test,’” courts ask “whether an average          
lay observer would recognize the alleged copy as having been              
appropriated from the copyrighted work.”  Id.  “[I]n the end,             
[the] inquiry necessarily focuses on whether the alleged                  
infringer has misappropriated “the original way in which the              
author has selected, coordinated, and arranged’ the elements of           
his or her work.”  Id.                                                    
         Crye has sufficiently demonstrated that it is likely            
to prove substantial similarity.  Here, access can be inferred            
because, as Crye attests and Tacticon does not dispute, the               

Multicam design is “widely disseminated,” and there exists a              
“reasonably possibility” that Tacticon — which produces                   
competing products — had previously seen the pattern.  See                
Boisson, 273 F.3d at 270.  A visual comparison of the MultiCam            
pattern and Tacticon’s design, moreover, suggests that the two            
works are substantially similar in the selection and                      
coordination of the unique shapes, and the general coloring of            
those shapes.                                                             
         As discussed above, the MultiCam design contains over           
a hundred unique hand-drawn shapes, which Mr. Crye placed,                
grouped, and layered in a distinctive arrangement.  An                    
inspection of Tacticon’s design reveals shapes virtually                  

identical to those in the MultiCam design, in a near-identical            
arrangement.  Crye’s supporting papers assist in this visual              
comparison, by including a “shape by shape and cluster by                 
cluster” comparison of the Tacticon and MultiCam designs.                 
Thompson Decl. ¶ 20.  Specifically, Crye’s design team aligned            
the two camouflage patterns and then broke them down into forty-          
eight separate portions, enlarging and placing the resulting              
cutouts next to one another.  Ex. E, Thompson Decl.  The results          
of this analysis are striking, with the shapes and clusters               
appearing in the Tacticon pattern nearly indistinguishable from           
those found in the MultiCam design.  Crye provides evidence of            
copying in another way, by lining up or overlaying the two                

patterns: when superimposed on top of MultiCam’s pattern, the             
Tacticon design continues the shapes and arrangement of the               
underlying pattern in a near-seamless manner.  In other words,            
both the contours of shapes and “the structural layout of these           
[shapes] is essentially the same in both designs.”  Tufenkian             
Imp./Exp. Ventures, 338 F.3d at 136.  Given these striking                
similarities, an “ordinary observer” would likely recognize               
Tacticon’s design “as having been appropriated from” the                  
MultiCam pattern.  Knitwaves, 71 F.3d at 1001.                            
         Tacticon points out, and Crye’s own director concedes,          
that there are some “slight differences in the shades of color”           
and “minimal modifications to some of the shapes.”  Def. Opp’n 5          

(quoting Thompson Decl. ¶ 26).  These negligible variations               
between the two products, however, “pale in comparison to the             
overwhelming impression of similarity.”  Knitwaves, 71 F.3d at            
1005.                                                                     
         For these reasons, Crye has demonstrated a substantial          
likelihood of success on its copyright infringement claim.                
    2.   Crye’s Trademark Infringement Claims                            
         Crye also asserts that Tacticon infringed its                   
“MultiCam” mark.  To prevail on a trademark infringement claim,           
a plaintiff must demonstrate that “(1) it has a valid mark that           
is entitled to protection and that (2) the defendant’s actions            
are likely to cause confusion with that mark.”  Tiffany & Co. v.          
Costco Wholesale Corp., 971 F.3d 74, 84 (2d Cir. 2020).  Here,            

too, Crye has demonstrated that it is likely to succeed on the            
merits of its trademark claims.                                           
         a.   Validity of Trademarks                                     
         Federal registration of a trademark is “prima facie             
evidence of the validity of the registered mark,” as well as the          
registrant’s ownership and exclusive right to use the mark.  15           
U.S.C. §§ 1057(b); 15 U.S.C. § 1115(a); Matal v. Tam, 582 U.S.            
218, 226–27 (2017).  The presumption of validity means that “the          
trademark is considered to be, at a minimum, descriptive with             
secondary meaning.”  See, e.g., CJ Prod. LLC v. Snuggly Plushez           
LLC, 809 F. Supp. 2d 127, 151 (E.D.N.Y. 2011) (collecting                 
cases); see Arrow Fastener Co. v. Stanley Works, 59 F.3d 384,             

393 n.6 (2d Cir. 1995) (“[I]t [is] clear that a decision by the           
USPTO to register a mark without proof of secondary meaning               
“affords a rebuttable presumption that the mark is more than              
merely descriptive.”).  When a plaintiff sues for infringement            
of a trademark that is registered, the burden shifts to the               
defendant to rebut the mark’s protectability.  See Lane Capital           
Mgmt., Inc. v. Lane Capital Mgmt., Inc., 192 F.3d 337, 345 (2d            
Cir. 1999).                                                               
         In addition, a “registered mark becomes incontestable           
if it has been in continuous use for five consecutive years               
subsequent to its registration and is still in use.”  Gruner +            
Jahr USA Pub. v. Meredith Corp., 991 F.2d 1072, 1076 (2d Cir.             

1993); 15 U.S.C. § 1065.  Incontestable trademarks are                    
“conclusive evidence” of the mark’s validity. 15 U.S.C. §                 
1115(b); see KP Permanent Make–Up, Inc. v. Lasting Impression I,          
Inc., 543 U.S. 111, 117 (2004).                                           
         In this case, it is undisputed that Crye owns two               
federally registered trademarks in the word “MultiCam” — the              
‘275 and ‘503 Registrations — which are used in connection with           
the advertising, marketing, and sale of products bearing the              
MultiCam pattern.  Thompson Decl. ¶ 8.  Because, moreover, it             
has been in continuous use for five years after its                       
registration, the MultiCam Mark has become incontestable.  Thus,          

Crye is entitled to “enjoin its infringement relying on the               
mark’s incontestability against a defense that the mark is                
merely descriptive.”  Gruner, 991 F.2d at 1077.                           
         Tacticon contends that the MultiCam Marks are not               
incontestable because Crye obtained their registrations by                
fraud, and the term MultiCam is generic.  As explained below,             
for purposes of this motion, Tacticon is unlikely to carry its            
burden to demonstrate that the MultiCam Marks are invalid.                
              i.   Fraud in Obtaining the Trademark                      
         Tacticon first asserts that the MultiCam Marks are not          
incontestable (and in fact, are invalid) because Crye made                

fraudulent statements to the USPTO to obtain the ‘503                     
Registration.  Def. Opp’n 9–10.  Such a defect, if proven, would          
vitiate the incontestable nature of that mark, see 15 U.S.C.              
§ 1115(b) — but only that mark.  Tacticon does not challenge the          
‘275 Registration on fraud grounds.                                       
         A party asserting registration fraud bears a “heavy             
burden,” Quality Serv. Grp. v. LJMJR Corp., 831 F. Supp. 2d 705,          
710 (S.D.N.Y. 2011) — one that it must meet by “clear and                 
convincing evidence.”  See Orient Exp. Trading Co. v. Federated           
Dept. Stores, Inc., 842 F.2d 650, 653 (2d Cir. 1988).  “Fraud in          
procuring a trademark registration occurs when an applicant               
knowingly makes false, material representations of fact in                
connection with his application.”  MPC Franchise, LLC v.                  
Tarntino, 826 F.3d 653, 658 (2d Cir. 2016).  A party must                 

demonstrate that the registrant made a “deliberate attempt to             
mislead the PTO”; “mere error or inadvertence” is not enough.             
Orient Exp. Trading Co., 842 F.2d at 653; see Quality Serv.               
Grp., 831 F. Supp. 2d at 710.  The “knowing misstatement,”                
moreover, must be material — “one that would have affected the            
PTO’s action on the applications.”  Orient Exp. Trading Co., 842          
F.2d at 653.  The party “alleged to have committed fraud,” in             
turn, “may rely on good faith as a defense.”  Haggar Int’l Corp.          
v. United Co. for Food Indus. Corp., 906 F. Supp. 2d 96, 107              
(E.D.N.Y. 2012) (“Fraud will not lie if it can be proven that             

the statement, though false, was made with a reasonable and               
honest belief that it was true.”).                                        
         Tacticon asserts that Crye’s parent company,                    
Lineweight LLC, misled the USPTO by representing that the term            
“Multicam” “appearing in the mark has no significance nor is it           
a term of art in the relevant trade or industry or as applied to          
the goods/services listed in the application, or any                      
geographical significance.”  Def. Opp’m 10 (quoting Ex. 4 at              
11), ECF No. 20-5.  This statement was false, according to                
Tacticon, because “MultiCam” is ”short for the descriptive                
phrase ‘multi-environment camouflage’” and therefore clearly              
“has significance to the [camouflage] goods described in the              

application.”  Def. Opp’n 10.  But Tacticon has not proffered             
meaningful evidence that the word was in fact functioning as a            
“term of art” in the industry when Crye made the statement in             
question.                                                                 
         And the statement appears to be technically accurate,           
as Crye asserts: “MultiCam” is a made-up word that had no                 
meaning in the industry and was not used to describe the goods            
identified in the ’503 Registration, including objects such as            
helmets, sunglasses, belts, bags, clothing, and others.  See              
Crye Reply 6, ECF No. 22.  Crye also raises a good-faith                  
defense.  Id.  It points out that the USPTO had previously                
approved the ‘275 Registration, which was issued for “printed             

camouflage patterns for use on fabrics and hard surfaces,”                
without asking for the same information requested with respect            
to the ’503 Registration.  Id.  Because the earlier application           
did not include this information and was not rejected as                  
deceptive, Crye argues that it could reasonably have believed             
that the information was not material or misleading in the later          
application.  Id.  The history of the ‘275 mark’s prosecution,            
Crye asserts, suggests that Crye’s counsel did not make                   
knowingly false statements to mislead the USPTO to approve the            
’503 Registration.                                                        
         In light of the “heavy burden” that rests on the party          
asserting fraud, and the very limited record put forward by               

Tacticon, which bears the burden on this issue, Tacticon’s                
challenge to the MultiCam Marks’ incontestability on this ground          
does not prevail.                                                         
              ii.  Genericide                                            
         Even if it was not a recognized “term of art” when              
registered, Tacticon asserts that “MultiCam” has become a                 
generic term and thus lost its incontestable status.  Def. Opp’n          
13–17.  “A trademark or service mark that becomes generic is no           
longer entitled to protection.”  Pilates, Inc. v. Current                 
Concepts, Inc., 120 F. Supp. 2d 286, 296 (S.D.N.Y. 2000) (citing          
Park ‘n Fly, Inc. v. Dollar Park and Fly, Inc., 469 U.S. 189,             
194 (1985)).  Thus, even an incontestable mark can be rendered            

invalid if it has become “the generic name for the goods or               
services, or a portion thereof, for which it is registered.”  15          
U.S.C. § 1064(3); see, e.g., Tiffany & Co. v. Costco Wholesale            
Corp., 994 F. Supp. 2d 474, 481 (S.D.N.Y. 2014), aff’d 971 F.3d           
74 (2d Cir. 2020).                                                        
         “Marks that constitute a common descriptive name are            
referred to as generic.  A generic term is one that refers to             
the genus of which the particular product is a species.”  Park            
‘n Fly, 469 U.S. at 194; see RiseandShine Corp. v. PepsiCo,               
Inc., 41 F.4th 112, 120 (2d Cir. 2022) (“A generic mark is a              
common name, such as automobile or aspirin, that identifies a             
kind of product.”).  As relevant here, a term is “the victim of           

‘genericide’” where “a seller establishes trademark rights in a           
term which a majority of the relevant public then appropriates            
as the name of a product.”  Horizon Mills Corp. v. QVC, Inc.,             
161 F. Supp. 2d 208, 213–14 (S.D.N.Y. 2001) (collecting, as               
notable examples of genericized terms, aspirin, cellophane,               
escalator, and thermos).  Whether a term has become generic is a          
fact-intensive inquiry, and courts typically consider, among              
other evidence, “(1) dictionary definitions; (2) generic use of           
the term by competitors and other persons in the trade; (3)               
plaintiff’s own generic use; (4) generic use in the media; and            
(5) consumer surveys.”  Pilates, Inc., 120 F. Supp. 2d at 297.            
         According to Tacticon, the term “multicam” has become           

a generic term for “camouflage used in multiple environments”             
and therefore cannot function as a trademark.  Def. Opp’n 13.             
In support of this argument, Tacticon marshals a small sample of          
eleven third-party online retailers that use the term “multicam”          
in selling camouflage gear.  Def. Opp’n, Ex. 5, ECF No. 20-6.             
Crye’s response is dispositive: it upends this argument by                
pointing out that all but four of these retailers are actually            
licensed distributors or sellers of MultiCam productors.  Antone          
Reply Decl., ¶ 4, ECF No. 23.  Tacticon also points to Crye’s             
own use of the word “MultiCam” in its briefing as a noun, rather          
than an adjective.  Def. Opp’n 16–17.  Tacticon argues that this          
use of the word, without modification, is evidence that Crye              
uses the term generically itself.  Id.  Such a showing is                 

plainly insufficient, for purposes of this motion, to                     
demonstrate that a majority of the relevant public use                    
“MultiCam” as a common name to identify camouflage for multiple           
environments.                                                             
         Therefore, as with its assertion of registration                
fraud, based on the limited record at this stage, Tacticon has            
not met its burden to overcome the validity of the MultiCam               
Marks.                                                                    
         b.   Likelihood of Consumer Confusion                           
         To satisfy the second element of a trademark                    
infringement claim, the plaintiff must demonstrate that “the              

defendant’s use of a similar mark is likely to cause consumer             
confusion.”  Brennan’s, Inc. v. Brennan’s Rest., L.L.C., 360              
F.3d 125, 129 (2d Cir. 2004).  This “prong turns on whether               
ordinary consumers are likely to be misled or confused as to the          
source of the product in question because of the entrance in the          
marketplace of [the junior user’s] mark.”  Guthrie Healthcare             
Sys. v. ContextMedia, Inc., 826 F.3d 27, 37 (2d Cir. 2016).               
         To evaluate the likelihood of consumer confusion, the           
Second Circuit uses the eight-factor test set out by Judge                
Friendly in Polaroid Corp. v. Polarad Elecs. Corp., 287 F.2d 492          
(2d Cir. 1961).  These factors examine: (1) the strength of the           
plaintiff’s mark; (2) the similarity of the marks; (3) the                

competitive proximity of the products in the marketplace; (4)             
the likelihood that the senior user will “bridge the gap” by              
moving into the junior user’s product market; (5) evidence of             
actual confusion; (6) the junior user’s intent – good or bad              
faith – in adopting the mark; (7) the respective quality of the           
products; and (8) the sophistication of the consumers in the              
relevant market.  Id. at 495.  “No single factor is dispositive;          
rather, each is evaluated in the context of how it bears on the           
ultimate question of likelihood of confusion as to the source of          
the product.”  Souza v. Exotic Island Enterprises, Inc., 68               
F.4th 99, 110 (2d Cir. 2023).                                             
              i.   Strength of the Mark                                  

         “The strength of a mark refers to its distinctiveness,          
that is to say, the mark’s ability to identify goods sold under           
it as coming from one particular source.”  Streetwise Maps.,              
Inc. v. VanDam, Inc., 159 F.3d 739, 743 (2d Cir. 1998).  Courts           
evaluate distinctiveness based on either or both of the                   
following: (1) “the degree to which it is inherently                      
distinctive,” often referred to as conceptual strength; and (2)           
“the degree to which it has achieved public recognition in the            
marketplace,” often referred to as acquired or commercial                 
strength.  RiseandShine, 41 F.4th at 120.                                 
         First, conceptual strength “is assessed on a continuum          
from least to most distinctive, with the aid of categories                

usually called (1) generic, (2) descriptive, (3) suggestive, and          
(4) arbitrary or fanciful, with marks in the last category                
considered the strongest.”  Car-Freshner Corp. v. Am. Covers,             
Inc., 980 F.3d 314, 329 (2d Cir. 2020).  As most relevant here,           
a descriptive mark “is one that tells something about a product,          
its qualities, ingredients or characteristics,” while a                   
suggestive mark “suggest[s] (rather than directly describe[s])            
the product on which [it is] employed, or its attributes,                 
sometimes requiring imagination to grasp the linkage.”  Gruner,           
991 F.2d at 1076.  Descriptive marks are “presumptively                   
unprotectable,” but can become protectable “if they have                  
acquired secondary meaning, i.e. an acquired public recognition           
as a mark identifying the source.”  RiseandShine, 41 F.4th at             

121.  Suggestive marks, by contrast, “are protectable without             
need to show acquired secondary meaning.”  Id.                            
         Crye’s MultiCam Marks are suggestive.  They do not              
immediately describe the nature of Crye’s products — camouflage           
suitable for multiple environments — but instead require the              
consumer to make at least some “additional mental effort to               
identify the associated product in particular.”  Cross Com.               
Media, Inc. v. Collective, Inc., 841 F.3d 155, 163 (2d Cir.               
2016); see, e.g., DJ Direct, Inc. v. Margaliot, 512 F. Supp. 3d           
396, 409-10 (E.D.N.Y. 2021) (“KaraoKing,” a “portmanteau of the           
words ‘Karaoke’ and ‘King, [was] meant to suggest a superior              
karaoke machine”); Jackpocket, Inc. v. Lottomatrix NY LLC, 645            

F. Supp. 3d 188, 240 (S.D.N.Y 2022) (categorizing “JACKPOCKET,”           
formed by “the juxtaposition of ‘jackpot’ and ‘pocket,’” as               
suggestive of internet lottery products).  Nor does the                   
“MultiCam” Mark “conjure up the image of the precise good with            
which it is associated,” as does a descriptive mark.  Playtex             
Prods., Inc. v. Ga.–Pac. Corp., 390 F.3d 158, 164 (2d Cir. 2004)          
(affirming finding that mark “Wet Ones,” used for moist                   
towelettes, was suggestive).                                              
         Second, a mark is commercially strong if it has                 
acquired “secondary meaning,” such that “in the minds of the              
public, the primary significance of” the mark “is to identify             

the source of the product rather than the product itself.”                
Christian Louboutin, S.A., v. Yves Saint Laurent Am. Holding,             
Inc., 696 F.3d 206, 216 (2d Cir. 2012).  Here, the MultiCam               
Marks are incontestable, and therefore have acquired secondary            
meaning as a matter of law.  See Times Mirror Magazines, Inc. v.          
Field & Stream Licenses Co., 294 F.3d 383, 391 (2d Cir. 2002)             
(“Because FSLC continually maintained its registration of the             
mark, FSLC’s mark is incontestable and, as a matter of law, it            
has acquired secondary meaning”); 3M Co. v. Performance Supply,           
LLC, 458 F. Supp. 3d 181, 194 (S.D.N.Y. 2020) (similar).                  
         The strength of the MultiCam Marks therefore weighs in          
favor of Crye.                                                            
              ii.  Similarity of the Marks                               

         “In assessing the similarity between two marks, a               
court will look to whether the similarity is likely to cause              
consumer confusion.”  Morningside Grp. Ltd. v. Morningside Cap.           
Grp., L.L.C., 182 F.3d 133, 139–40 (2d Cir. 1999).  Because               
Tacticon has reproduced the “MultiCam” Marks in their entirety,           
this factor weighs in favor of Crye.  See, e.g., Cadbury                  
Beverages, Inc. v. Cott Corp., 73 F.3d 474, 480 (2d Cir. 1996)            
(“For the purpose of considering the question of the similarity           
of the marks, the district court correctly determined that as a           
matter of law these marks [“COTT” v. “COTT”] are identical”);             
Juicy Couture, Inc. v. Bella Int’l Ltd., 930 F. Supp. 2d 489,             

500 (S.D.N.Y. 2013) (“Defendants’ marks, JUICY GIRL,                      
JUICYLICIOUS and JG are similar, if not identical (i.e., Juicy            
Girl), to the Juicy Marks in name alone.”).                               
              iii.  Competitive Proximity                                
         “The ‘proximity-of-the-products’ inquiry concerns               
whether and to what extent the two products compete with each             
other.”  Cadbury Beverages, 73 F.3d at 480 (2d Cir. 1996).  “To           
the extent goods (or trade names) serve the same purpose, fall            
within the same general class, or are used together, the use of           
similar designations is more likely to cause confusion.”  Lang            
v. Ret. Living Pub. Co., Inc., 949 F.2d 576, 582 (2d Cir. 1991).          
“In examining this factor[,] a court should compare all aspects           

of the products, including price, style, intended uses, target            
clientele, typical distribution channels, and others.”                    
Brockmeyer v. Hearst Corp., 248 F. Supp. 2d 281, 296 (S.D.N.Y.            
2003).                                                                    
         This factor weighs in favor of Crye.  Even on this              
limited record, cf. Def. Opp’n 19, it is apparent that Tacticon           
sells the same or similar apparel and products — including                
backpacks, rifle bags, belts, and vests — as those that bear the          
MultiCam Marks.  Tacticon markets and distributes such products           
through some of the same channels of trade as Crye’s authorized           
distributors, including on e-commerce platforms like the Amazon           
marketplace.  See Def. Opp’n, Ex. 5.  And Tacticon and Crye’s             

authorized distributors market and sell their products to a               
similar target audience, which includes both the civilian public          
and members of the military and law enforcement.  Compl. ¶ 44;            
Antone Reply Decl., ¶¶ 5-6.  As to the former group of                    
consumers, in its exhibit listing examples of retailers that use          
the term “MultiCam,” Tacticon identified several of Crye’s                
licensees that sell to the civilian public, as does Tacticon.             
Def. Opp’n, Ex. 5.  These licensees also sell in the same                 
internet distribution channels as Tacticon.  Id.  And as for              
military target consumers, Tacticon’s own Amazon storefront page          
describes its gear as “combat ready,” suggesting, at the very             
least, that it is not intended only for commercial use.  See id.          

         This overlap in product offering, intended uses,                
target consumers, and distribution channels indicates that the            
two products share competitive proximity with each other.                 
              iv.  Likelihood that Crye Will Bridge the Gap              
         “‘Bridging the gap’ refers to the likelihood that the           
senior user will enter the junior user's market in the future,            
or that consumers will perceive the senior user as likely to do           
so.”  Star Indus., Inc. v. Bacardi & Co., 412 F.3d 373, 387 (2d           
Cir. 2005).  This factor, too, straightforwardly favors Crye:             
because Tacticon’s products and those of Crye’s licensees are in          
competitive proximity, “there is really no gap to bridge, and             
this factor is irrelevant to the Polaroid analysis in this                
case.”  Id.                                                               
              v.   Evidence of Actual Confusion                          

         “For purposes of the Lanham Act, actual confusion               
means consumer confusion that enables a seller to pass off his            
goods as the goods of another.”  Sports Auth. Inc. v. Prime               
Hosp. Corp., 89 F.3d 955, 963 (2d Cir. 1996).  Evidence of                
consumer confusion may include “mistaken orders, complaints from          
customers or website visitors, market surveys or other signs of           
uncertainty reflecting actual consumer confusion.”  Big Star              
Ent., Inc. v. Next Big Star, Inc., 105 F. Supp. 2d 185, 213               
(S.D.N.Y. 2000).  At the same time, “[i]t is black letter law             
that actual confusion need not be shown to prevail under the              

Lanham Act, since actual confusion is very difficult to prove             
and the Act requires only a likelihood of confusion as to                 
source.”  Guthrie Healthcare Sys., 826 F.3d at 45 (emphasis               
added).                                                                   
         This factor weighs slightly in favor of Crye, even              
though it has presented no evidence actual consumer confusion.            
Because the use of an identical mark is “inherently confusing,            
consumer confusion is presumed.”  See, e.g., C=Holdings B.V. v.           
Asiarim Corp., 992 F. Supp. 2d 223, 241 (S.D.N.Y. 2013);                  
Colgate-Palmolive Co. v. J.M.D. All-Star Imp. & Exp. Inc., 486            
F. Supp. 2d 286, 289 (S.D.N.Y. 2007).  This confusion is, of              
course, even more likely when the parties compete in the same             

markets.                                                                  
              vi.  Good or Bad Faith                                     
         “In analyzing whether a defendant has acted in bad              
faith, the question is whether the defendant attempted ‘to                
exploit the good will and reputation of a senior user by                  
adopting the mark with the intent to sow confusion between the            
two companies’ products.’”  Tiffany & Co., 971 F.3d at 88.  This          
factor “does not bear directly on whether consumers are likely            
to be confused,” although it may “affect the court’s choice of            
remedy” or “tip the balance where questions are close.”  Virgin           
Enters. Ltd. v. Nawab, 335 F.3d 141, 151 (2d Cir. 2003).                  
         Based on the current record, the Court declines to              

infer that Tacticon was acting in bad faith, and treats this              
factor as neutral.                                                        
              vii.  Respective Quality of Products                       
         “This factor generally considers whether the senior             
user’s reputation could be tarnished by the inferior merchandise          
of the junior user.”  Cadbury Beverages, Inc, 73 F.3d at 483.             
As with the existence of bad faith, this factor is not “of high           
relevance” to the likelihood-of-confusion inquiry, “as it goes            
more to the harm that confusion can cause the plaintiff’s mark            
and reputation.”  Virgin Enterprises, 335 F.3d at 152.  Quality           
may become relevant, however, “when there is an allegation that           
a low quality product is taking unfair advantage of the public            

good will earned by a well-established high quality product.”             
Gruner, 991 F.2d at 1079.                                                 
         As evidence of the respective quality of the products,          
Crye submits a few negative customer reviews submitted on                 
Tacticon’s Amazon storefront, which describe the products as              
flimsy and “cheaply made.”  Antone Decl. ¶ 5.  Such reviews,              
however, do “little, if anything, to bespeak the quality of the           
underlying product”: as one court observed, “it is a rare                 
product that does not attract at least a small handful of                 
negative product reviews.”  Ill. Tool Works Inc. v. J-B Weld              
Co., LLC, 419 F. Supp. 3d 382, 399 (D. Conn. 2019).  Indeed, in           
asserting that it offers high-quality products, Tacticon points           

to broader indicators of customer satisfaction on the Amazon              
storefront — namely, a 94% positive ranking in the last twelve            
months, based on almost 2,500 reviews, and an overwhelming                
balance of “4-5 star” reviews on individual products.  Def.               
Opp’n 20.                                                                 
         More persuasive is Crye’s argument that products                
distributed under its MultiCam Mark are subject to certain                
quality specifications.  Thompson Decl. ¶¶ 16-18.  Products               
bearing the MultiCam Mark must include near-infrared concealment          
features; depending on the product, they must also be tear-,              
fire-, and/or insect-resistant.  Id.  Tacticon does not dispute           
that its product offerings lack some or all of these features.            

This difference in quality could reasonably diminish consumer             
perceptions of MultiCam Mark-bearing products.  This factor               
therefore weighs in favor of Crye.                                        
              viii.  Sophistication of the Consumers                     
         “The final Polaroid factor is grounded on the belief            
that unsophisticated consumers aggravate the likelihood of                
confusion.”  Juicy Couture, 930 F. Supp. 2d at 502.  This                 
analysis focuses on the “general impression of the ordinary               
purchaser, buying under the normally prevalent conditions of the          
market and giving the attention such purchasers usually give in           
buying that class of goods.”  Sports Auth., 89 F.3d at 965.               
Generally, “the more sophisticated and careful the average                

consumer of a product is, the less likely it is that                      
similarities in . . . trademarks will result in confusion                 
concerning the source or sponsorship of the product.”  Bristol-           
Myers Squibb Co. v. McNeil-P.P.C., Inc., 973 F.2d 1033, 1046 (2d          
Cir. 1992).  The “nature of the product or its price” often               
impact the care a consumer will take in making purchases.  Rush           
Indus., Inc. v. Garnier LLC, 496 F. Supp. 2d 220, 229 (E.D.N.Y.           
2007), aff’d, 309 F. App'x 431 (2d Cir. 2009).                            
         This factor slightly favors Tacticon, or is at best             
neutral.  On the one hand, as Tacticon points out, Crye markets           
its goods, in large part, to a class of sophisticated and                 

careful consumers who are unlikely to be confused: members of             
the military and law enforcement units whose lives might depend           
on the purchased products.  Def. Opp’n 21-22; see Med. Econ. Co.          
v. Prescribing Reference, Inc., 294 F. Supp. 2d 456, 465                  
(S.D.N.Y. 2003) (finding medical professionals to be “highly              
sophisticated and unlikely to be confused” in discerning monthly          
periodicals dealing with prescription drugs).                             
         At the same time, both parties’ products are marketed           
to the civilian public, including through widely disseminated             
online channels, and “[r]etail customers . . . are not expected           
to exercise the same degree of care as professional buyers.”              
Virgin Enterprises, 335 F.3d at 151.  And where, as here, the             

products look to be identical and the marks are identical, the            
sophistication of buyers cannot necessarily be relied on to               
prevent confusion.  See Banff, Ltd. v. Federated Dep't Stores,            
Inc., 841 F.2d 486, 492 (2d Cir. 1988).                                   
         Given the limited record available at this time, this           
factor is at best neutral, or weighs slightly in favor of                 
Tacticon.                                                                 
                          *    *    *                                    
         After considering each of the eight Polaroid factors —          
the overwhelming balance of which weigh in favor of Crye — the            
Court finds that Crye has established a likelihood of success             

that Tacticon’s use of the MultiCam Marks are likely to cause             
consumers confusion as to the source of its products.                     
B.   Crye is Likely to Suffer Irreparable Harm Absent an                  
    Injunction                                                           
         “A showing of irreparable harm is the single most               
important prerequisite for the issuance of a preliminary                  
injunction.”  Faiveley Transp. Malmo AB v. Wabtec Corp., 559              
F.3d 110, 118 (2d Cir. 2009).  Irreparable harm is “a continuing          
harm which cannot be adequately redressed by final relief on the          
merits and for which money damages cannot provide adequate                
compensation.”  Kamerling v. Massanari, 295 F.3d 206, 214 (2d             
Cir. 2002) (per curiam).  Where, by contrast, “there is an                
adequate remedy at law, such as an award of money damages,                
injunctions are unavailable except in extraordinary                       
circumstances.”  Moore v. Consol. Edison Co. of N.Y., 409 F.3d            
506, 510 (2d Cir. 2005).  “The standard for preliminary                   
injunctive relief requires a threat of irreparable harm, not              
that irreparable harm already have occurred,” see Mullins v.              
City of New York, 626 F.3d 47, 55 (2d Cir. 2010) — although such          

threat must be “actual and imminent,” not “remote” or                     
speculative.”  Faiveley Transp. Malmo AB, 559 F.3d at 118.                
         Crye has demonstrated that it is likely to suffer               
irreparable harm absent injunctive relief enjoining Tacticon’s            
use of its MultiCam Mark.  Following the enactment of the                 

Trademark Modernization Act of 2020, a plaintiff seeking a                
preliminary injunction is “entitled to a rebuttable presumption           
of irreparable harm” once it establishes a likelihood of success          
on the merits.  15 U.S.C. § 1116(a).  In other words, if the              
plaintiff demonstrates both the validity of its mark and a                
likelihood of confusion, and the defendant fails to rebut the             
presumption, the plaintiff satisfies its burden of showing                
irreparable harm.  Tacticon does not meaningfully attempt to              
rebut this presumption; its argument that there is no harm                
because there is no infringement fails, given the conclusions             
above.                                                                    
         In the copyright context, unlike trademark, “courts             
must not simply presume irreparable harm.”  Salinger v. Colting,          

607 F.3d 68, 82 (2d Cir. 2010).  “Rather, plaintiffs must show            
that, on the facts of their case, the failure to issue an                 
injunction would actually cause irreparable harm.”  Id.  Harm             
may be irreparable where the infringement “would substantially            
diminish the value” of the work, “the loss is difficult to                
replace or measure,” or “plaintiffs should not be expected to             
suffer the loss.”  WPIX, Inc. v. ivi, Inc., 691 F.3d 275, 285             
(2d Cir. 2012).                                                           
         Crye has demonstrated that it will suffer irreparable           
harm absent injunctive relief in the form of confusion in the             
marketplace, as well as the loss of goodwill and reputation.  As          

Crye asserts, and Tacticon does not meaningfully dispute, the             
company has invested substantial time, money, and resources — to          
the tune of “decades of effort and hundreds of thousands of               
dollars annually” — to develop the MultiCam design and to build           
goodwill among its customers.  Thompson Decl. ¶¶ 29–30.  Crye             
maintains its reputation for its high-quality products, in part,          
by implementing and enforcing quality-control standards and               
fabric specifications for its licensees.  Id. ¶ 30.                       
         Tacticon, by contrast, markets and sells products with          
a camouflage pattern virtually identical to the MultiCam design,          
but on fabrics and materials that undisputedly lack the                   
specifications required by Crye.  In other words, although                

Tacticon’s products look like MultiCam-designed products, they            
do not perform in the same ways — a distinction that may not be           
readily apparent to consumers.  For these reasons, Tacticon’s             
products threaten to cause “confusion among customers and loss            
of goodwill for plaintiffs.”  CJ Prod., 809 F. Supp. 2d at 145;           
Pearson Educ., Inc. v. Labos, No. 19-CV-487, 2019 WL 1949820, at          
*6 (S.D.N.Y. Apr. 23, 2019) (finding, in trademark and copyright          
case, irreparable harm to [plaintiff’s] brand, business                   
reputation, and goodwill, because customers seeking to purchase           
authentic [textbooks] will often be misled into purchasing                
inferior, counterfeit copies”).  This likelihood of confusion is          
especially true because the “similarity in the design of the”             

two camouflage patterns is “coupled with” Tacticon’s use of the           
“MultiCam” Mark in advertising its products.  Id.                         
         Tacticon asserts, in response, that these harms of              
which Crye complains in support of its copyright infringement             
claims are only cognizable in the trademark infringement                  
context.  Def. Suppl. Br. 1–2, ECF No. 31.  According to                  
Tacticon, market confusion and any resulting reputational harms           
to Crye are, by nature, predicated on consumers associating the           
MultiCam design with Crye (and thus presumably thinking less of           
Crye because of Tacticon’s products).  See id.  In this way,              
MultiCam functions as a “source-identifier” — a hallmark of               
trademark protection.  See EMI Catalogue P’ship v. Hill,                  
Holliday, Connors, Cosmopulos Inc., 228 F.3d 56, 64 (2d Cir.              

2000) (“[Trademark’s] function is simply to designate the goods           
as the product of a particular trader and to protect his good             
will against the sale of another's product as his.”).  And                
because USPTO has refused to grant Crye trademark or trade dress          
rights in the MultiCam design, Tacticon asserts, Crye cannot              
assert these trademark-specific harms in support of its                   
copyright claims.                                                         
         These points regarding the distinct purposes of                 
copyright and trademark law are well-taken.  Tacticon, however,           
cites to no authority for the proposition it asks this Court to           

endorse: a plaintiff asserting copyright infringement alone               
cannot claim irreparable harm in the form of consumer confusion           
or loss of goodwill and reputation.  To the contrary, the Second          
Circuit has explicitly observed that, “[i]n the context of                
copyright infringement cases, the harm to the plaintiff’s                 
property interest has often been characterized as irreparable in          
light of possible market confusion.”  Salinger, 607 F.3d at 81.           
         Indeed, the record includes evidence of actual or               
likely consumer confusion in both the trademark and copyright             
infringement contexts.  Tacticon itself demonstrated how its use          
of the MultiCam Mark is likely to confuse consumers: in its               
attempt to demonstrate that third-party sellers use “MultiCam”            

as a non-infringing color option, Tacticon identified what Crye           
asserts are authorized MultiCam distributors.  In other words,            
Tacticon itself could not distinguish between MultiCam’s                  
licensees and non-licensees, suggesting at the very least that            
consumers are just as likely to be confused.  And as to                   
confusion over the MultiCam design itself, Crye provides one              
such possible example: a buyer of one of Tacticon’s products              
noted that it “perfectly match[ed]” the genuine MultiCam product          
sold by one of Crye’s licensees.  See Antone Reply Decl. ¶ 3.             
This likewise indicates consumer confusion with regards to the            
MultiCam design itself, even absent an accompanying trademark.            
         In short, Crye has sufficiently demonstrated that it            

is likely to suffer irreparable harm absent injunctive relief             
enjoining Tacticon from infringing on its MultiCam copyright and          
trademark rights.                                                         
C.   The Balance of Hardships Tips in Plaintiff’s Favor                   
         In deciding a motion for preliminary injunctive                 
relief, “a court must consider the balance of hardships between           
the plaintiff and defendant and issue the injunction only if the          
balance of hardships tips in the plaintiff’s favor.”  Salinger,           
607 F.3d at 80.  This assessment requires the court to “balance           
the competing claims of injury and must consider the effect on            
each party of the granting or withholding of the requested                
relief.”  Yang v. Kosinski, 960 F.3d 119, 135 (2d Cir. 2020).             
         In a copyright infringement case, the “plaintiff’s              

interest is, principally, a property interest in the copyrighted          
material,” while the defendant “likewise has a property interest          
in [its] work to the extent that work does not infringe the               
plaintiff’s copyright.”  Salinger, 607 F.3d at 81 (emphasis               
added).  For this reason, “an infringer . . . cannot complain             
about the loss of ability to offer its infringing products.”              
WPIX, Inc., 691 F.3d at 287.  The same logic applies in the               
trademark infringement context.  See, e.g., Pearson Educ, 2019            
WL 1949820, at *7.                                                        
         Given the likelihood of irreparable harm discussed              

above, the balance of hardships tips in Crye’s favor.  The                
inability to control its design, coupled with potential consumer          
confusion and loss in reputation and goodwill, threaten to cause          
Crye ongoing harm absent an injunction.  See, e.g., WPIX, 691             
F.3d at 287 (“[T]he absence of an injunction would result in the          
continued infringement of their property interests in the                 
copyrighted material.”); 3M Co. v. CovCare, Inc., 537 F. Supp.            
3d 385, 404 (E.D.N.Y. 2021) (finding “substantial hardship in             
the form of loss of control over the quality of products bearing          
the 3M Marks and loss of goodwill and control over its                    
reputation”).  Tacticon’s only arguments as to its harms —                
namely, asserted logistical difficulties attendant to complying           
with an injunction on an expedited timeline, see Def. Opp’n 23–           

24 — are unpersuasive.  Rather, these are the potential short-            
term costs that every infringing defendant faced with a                   
preliminary injunction must bear.                                         
         Perhaps tellingly, Tacticon does not claim any more             
far-reaching harms — let alone “catastrophic effects” — that              
injunctive relief would have on its business.  Guthrie                    
Healthcare Sys, 826 F.3d at 50.  As Tacticon itself indicates,            
its product offerings come in a variety of different colors and           
patterns — ones that Crye does not argue infringe on its                  
MultiCam Design or the MultiCam Marks — that it may continue to           
sell.  Def. Opp’n 2 (listing “Camo,” “Flat Dark Earth Tan,”               

“Olive Drab Green,” “Ranger Green,” “Black,” “Black Camo,” and            
“Coyote Brown”); see CJ Prod., 809 F. Supp. 2d at 146                     
(“Defendants’ business will not be severely impacted, as they             
have an extensive array of non-infringing products that they may          
continue selling.”).  Similarly, there appears to be “[n]o                
reason . . . why [Tacticon] cannot change its [word mark] to one          
that is not confusingly similar to [Crye’s] without suffering             
major harm to its business.”  See Guthrie Healthcare Sys., 826            
F.3d at 50.  In fact, Tacticon represents that it has begun to            
do exactly that, making some efforts to remove “Multicam” from            
its product listings.  Def. Opp’n 24.                                     
         The balance of hardships here therefore weighs in               

favor of granting Crye injunctive relief.                                 
D.   The Public Interest Would Not Be Disserved by an Injunction          
         Finally, the Court must “ensure that the ‘public                
interest would not be disserved’ by the issuance of a                     
preliminary injunction.”  Salinger, 607 F.3d at 80.                       
         In the copyright context, “the public has a compelling          
interest in protecting copyright owners’ marketable rights to             
their work.”  WPIX, Inc., 691 F.3d at 287; see also CJ Prod.,             
809 F. Supp. 2d at 146 (“[I]t is uncontested that there exists a          
strong policy in favor of defending copyrights.”).  And in the            
trademark context, “[t]he Second Circuit has long held that               
there is a ‘strong interest in preventing public confusion.’”             
Juicy Couture, 930 F. Supp. 2d at 505 (quoting ProFitness Phys.           
Therapy Ctr. v. Pro–Fit Ortho. and Sports Phys. Therapy P.C.,             

314 F.3d 62, 68 (2d Cir. 2002).  In other words, the public has           
an interest in “being assured that the mark it associates with a          
product is not attached to goods of unknown origin and quality.”          
New York City Triathlon, LLC v. NYC Triathlon Club, Inc., 704 F.          
Supp. 2d 305, 344 (S.D.N.Y. 2010).                                        
         An injunction preliminarily enjoining the infringement          
of Crye’s copyrighted design and use of the MultiCam Marks in             
marketing products that bear the infringing design advances               
these policy considerations underpinning both copyright and               
trademark law.  This public interest too, then, weighs in favor           

of granting an injunction.                                                
E.   Bond                                                                 
         Under Federal Rule of Civil Procedure 65(c), “[n]o              
preliminary injunction shall issue except upon the giving of              
security by the applicant, in such sum as the court deems                 
proper.”  Fed. R. Civ. P. 65(c).  “In fixing the amount of                
security required, a court is not required to order security in           
respect of claimed economic damages that are no more than                 
speculative.  Moreover, the burden is on the party seeking                
security to establish a rational basis for the amount of the              
proposed bond.”  Int'l Equity Invs., Inc. v. Opportunity Equity           
Partners Ltd., 441 F.Supp.2d 552, 556 (S.D.N.Y. 2006).                    

         Here, Tacticon has asked that a $5 million bond be              
imposed.  Def. Opp’n 25.  Tacticon cites cases imposing a bond            
in that amount, but provides no explanation as to why it would            
face that level of economic diminution in light of the                    
injunction — indeed, Tacticon supplies no justification for that          
amount at all.  Given that the burden is on the party seeking a           
bond, no bond will be imposed at this time.  See generally DJ             
Direct, Inc. v. Margaliot, 512 F. Supp. 3d 396 (E.D.N.Y. 2021)            
(no bond ordered where defendant offered no support for claim             
that it would lose $270,000 as a result of the injunction); New           
York City Triathlon, LLC, 704 F. Supp. 2d at 345 (no bond                 
ordered where defendant had “not demonstrated it will likely              

suffer any harm absent the posting of a bond, and the likelihood          
of success on the merits is overwhelming”).  Tacticon may                 
revisit this issue in a more fulsome submission if it chooses,            
at a later date.                                                          
                             Conclusion                                  
         For the foregoing reasons, Crye’s motion for a                  
preliminary injunction is granted.  It is hereby ordered that:            
    1.   Defendant, its officers, directors, agents, servants,           
         representatives, employees, successors, and assigns,            
    and all those acting in concert or in participation             
    with it, are enjoined from:                                     
    a.   Directly or indirectly infringing the valid and            

         duly issued MultiCam Marks;                                
    b.   Directly or indirectly infringing the valid,               
         registered copyright in and to the MultiCam                
         design;                                                    
    c.   Directly or indirectly manufacturing, importing,           
         distributing, advertising, offering for sale,              
         and/or selling counterfeits of genuine MultiCam            
         products; and                                              
    d.   Enabling, facilitating, permitting, assisting,             
         soliciting, encouraging or inducing others to              
         directly or indirectly infringe the registration           
         to the MultiCam design, along with the MultiCam            

         Marks, to manufacture, import, distribute,                 
         advertise, offer for sale, and/or sell infringing          
         products.                                                  
2.   Defendant, its officers, directors, agents, servants,           
    representatives, employees, successors, and assigns,            
    and all those acting in concern or in participation             
    with it, must immediately locate all infringing                 
    products that are within its possession, custody or             
    control, and immediately cease selling, distributing,           
         transferring, or disposing of those infringing                  
         products, pending an inspection by Crye.  Any such              
         products determined by Crye during the inspection to            

         be authentic and not counterfeit shall, upon Crye’s             
         notice of such determination, be exempted from this             
         Order.                                                          

         SO ORDERED.                                                     

                               /s/ Eric Komitee__________                 
                             ERIC KOMITEE                                
                             United States District Judge                

Dated:    September 17, 2024                                              
         Brooklyn, New York                                              

Case Details

Case Name: Crye Precision LLC v. Concealed Carrier LLC
Court Name: District Court, E.D. New York
Date Published: Sep 17, 2024
Citation: 1:23-cv-04469
Docket Number: 1:23-cv-04469
Court Abbreviation: E.D.N.Y
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