492 F.2d 515 | 5th Cir. | 1974
Lead Opinion
The question for decision is whether the taxpayer’s excise tax liability should be based on the price at which it sold its product to a closely related promotion and sales corporation or on a constructive price, determined by the Internal Revenue Service, based on the price at which the related corporation sold the product to independent wholesalers.
Creme Manufacturing Company, Inc., the taxpayer, instituted this action in the district court to gain a refund of approximately $2,500 for overpayment of federal excise taxes. The United States counterclaimed for additional taxes, interest, and penalties, totalling almost $140,000, for the period July 1, 1964, through December 31, 1968. The Government contended that the taxpayer sold items subject to the excise tax “(otherwise than through an arm’s length transaction) at less than the fair market price”, 26 U.S.C. § 4216(b), and that the taxpayer’s federal excise tax liability was correctly determined by the Government on the basis of a higher “constructive sales price”. The district court dismissed the taxpayer’s complaint and held that the constructive price was properly the basis of tax liability for the period July 1, 1964, through April 30, 1968, but that the actual price charged was the correct basis after that date. We affirm the dismissal of the complaint and the district court’s holding with regard to the earlier period. We reverse and remand with regard to the later period.
. Nicholas Creme and his wife, Cosma Creme, organized Creme Lure Company
In 1961 the Cremes organized Creme Manufacturing Company, the taxpayer in the instant case, to conduct the manufacturing operations. Creme Lure thereafter limited its activities to promoting and selling finished products. The taxpayer sold 97 percent of its products to Creme Lure.
Throughout the period in question (July 1, 1964-Deeember 31, 1968), Nicholas and Cosma Creme each owned 50 percent of Creme Lure. Creme Manufacturing was initially owned by Nicholas (36%), Cosma (36%), their three children (22%), and unrelated employees (6%). In January 1968 Nicholas and Cosma reduced their ownership interests in the taxpayer to 25 percent each, increasing the control of their two sons, Nicholas Jr. and Michael, to 19 percent and 18 percent, respectively. On May 1, 1968, ownership of Creme Manufacturing was transferred exclusively to Michael and Nicholas Jr., each taking a 50 percent interest.
With its creation in 1961, Creme Manufacturing became subject to federal excise taxes, and Creme Lure’s excise tax liability ceased. Although Creme Lure continued to sell to wholesalers for approximately 40 percent of the suggested retail price, Creme Manufacturing sold to Creme Lure at a price 25 percent of the list price. The taxpayer paid excise taxes based on this latter price.' But the Internal Revenue Service refused to permit the creation of Creme Manufacturing to reduce its tax revenue. The Service assessed additional taxes computed under Section 4216(b) of the Internal Revenue Code of 1954, based on the price charged by Creme Lure to independent wholesalers.
The taxpayer’s accountant testified at trial that he set the price charged Creme Lure at 25 percent of list because this was the price at which other, independent manufacturers offered to produce lures for Creme Lure. Another witness, in the business of manufacturing prepackaged, ready-to-sell lures for Bommer Bait Company, testified that he charged Bommer approximately 25 percent of list price.
The only issue before us on this appeal is whether the taxpayer’s federal excise tax liability should be based on a constructive price determined by the Internal Revenue Service under Section 4216(b). Ordinarily, federal excise tax liability is computed on the basis of the actual price charged by the manufacturer. But where the article in question is “sold (otherwise than through an arm’s length transaction) at less than the fair market price”, Section 4216(b) authorizes the Internal Reevnue Service to compute tax liability based on a constructive price. 26 U.S.C. § 4216(b). The criteria for the imposition of a constructive price are cumulative. Use of a eonstruc-
By permitting the Internal Revenue Service to impose a constructive price, Congress sought to prevent taxpayers from reducing their excise tax liability by charging artificially low prices to related buyers who then, without excise tax liability, might obtain the market price from independent buyers.
We see no reason to distinguish the taxpayer in the instant case from any “private brand” manufacturer. Instead of promoting and selling its product to the public, a private brand manufacturer makes articles under the vendee’s brand name, leaving most of the advertising, selling, and distribution costs to the vendee. Because it incurs fewer expenses, the private brand manufacturer can sell for a lower price than the “full service manufacturer”, who must bear costs other than manufacturing. Consequently, if the excise tax is based on the actual price charged, the private brand manufacturer will pay a lower excise tax.
Both the Internal Revenue Service and the courts have recognized that the price charged by private brand manufacturers may legitimately serve as the base for excise taxes. See Rev.Rul. 63-238, 1963-2 Cum.Bull. 519; Shakespeare Co. v. United States, 1969, 419 F.2d 839, 189 Ct.Cl. 411, cert. denied, 400 U.S. 820, 91 S.Ct. 37, 27 L.Ed.2d 47. We see no reason to apply different standards of tax liability to a private brand manufacturer who sells to independent, unrelated distributors and to one who sells only to related distribu
The arm’s length and fair market criteria are interrelated. Both are directed to ensuring that the price on which the excise tax is based represents a bona fide expression of what the article is in fact worth. If the taxable transaction is at arm’s length, the price charged and paid is taken to be an accurate representation of the true worth; that is, the fair market price. But if the transaction is not at arm’s length, some other manifestation that the price is nonetheless an accurate portrayal of the article’s worth is required. The price must be more than “fair”; it is not enough that the price compensate the manufacturing company for costs— and even provide a profit. The price must be a “market” price; it must be the price which independent buyers in arm’s length transactions would be willing to pay.
The first question we address is whether the sales by Creme Manufacturing to Creme Lure were at arm’s length. The district court found that sales made before May 1, 1968, when Nicholas Creme and his wife, Cosma, owned and controlled both Creme Manufacturing and Creme Lure, were not at arm’s length. But the court found that, because Nicholas and Cosma severed all control and ownership on May 1, all sales made thereafter were arm’s length sales. In emphasizing ownership and control to the exclusion of other factors in its examination of sales made after May 1, the district court reached an incorrect result. We believe that the evidence clearly establishes that none of the transactions between Creme Manufacturing and Creme Lure in the period in question, either before or after May 1, may properly be considered arm’s length.
To be at arm’s length under Section 4216(b), a transaction must be between parties with “adverse economic interests”. Campana Corp. v. Harrison, 7 Cir. 1940, 114 F.2d 400, 408, overruled on other grounds, F. W. Fitch Co. v. United States, 1945, 323 U.S. 582, 65 S.Ct. 409, 89 L.Ed. 472. Each party to the transaction must be in a position to distinguish his economic interest from that of the other party and, where they conflict, always choose that to his individual benefit. In other words, if the seller would hesitate to raise the price for the sole reason that it would hurt the buyer, the parties are not at arm’s length. Overlapping ownership and control are indicators that the parties may not be adverse, see e. g. Campana Corp. v. Harrison, supra, but the absence of these factors does not automatically signal an arm’s length transaction. We must examine the entire relationship of the parties.
Before Cosma and Nicholas Creme gave up their interests in Creme Manufacturing on May 1, 1968, the corporations were commonly owned and controlled. The taxpayer’s argument to
Even non-arm’s length parties can avoid the imposition of a constructive price as their excise tax base if their sales are shown to be at a fair market price. The taxpayer here maintains that the fair market price can be established by evidence that independent
manufacturers would produce the product at that price. Four other manufacturers had offered to manufacture and sell the Creme lures to the Cremes at the price Creme Manufacturing charged Creme Lure. The Government argues, on the other hand, that the fair market price is the price at which the taxpayer’s product would be “available to the trade”, established here by sales from Creme Manufacturing to independent, unrelated distributors. Creme Manufacturing, of course, made no such sales.
The taxpayer's test, using the price for which others offer to make the product, may in some situations provide an accurate representation of the fair market price — but only where the product gains no increase in value from the fact that it is made by the taxpayer. It is a matter of the value of the manufacturer’s affiliation with the product. The Court faced this problem in Bourjois, Inc. v. McGowan, 2 Cir. 1936, 85 F.2d 510, 512, cert. denied, 300 U.S. 682, 57 S.Ct. 753, 81 L.Ed. 885:
“But to take the appellant’s products as mere unnamed blends, mixtures or compositions saleable to the trade as such at the time the appellant sold them is to ignore the very thing which gave them their peculiar sales value; that is, the trade-names under which they were sold not only eventually to the wholesalers, retailers, and consumers but by the appellant itself to the sales corporations.”
See also H. R. Laboratories v. United States, S.D.N.Y.1943, 55 F.Supp. 266, 268, aff’d, 2 Cir. 1945, 151 F.2d 118; Inecto Inc. v. Higgins, S.D.N.Y.1937, 21 F.Supp. 418, 423. Where the fact that the product was made by a particular manufacturer adds substantially to its value, the product’s worth cannot be measured by the price for which an independent private brand manufacturer would be willing to make the product available. In this event we think that some objective manifestation of the
The evidence established the importance of the manufacturer’s name in the instant case. Creme Lure’s catalogues during the period in question emphasized the fact that it did not market merchandise made by unrelated manufacturers under the Creme brand name:
“CREME LURES are manufactured solely by the CREME LURE COMPANY. They are made of soft flexible plastic from a formulation developed by Creme Lure Company and used exclusively in the manufacture of our own products. Rigid quality control as exercised in the manufacture of Creme Lures assures the purchaser of uniform, highest quality lures.”
We think it clear that the fact that the lures were made by a Creme corporation gave them a distinctive value. In any event, the burden was on the taxpayer to show that the value of the lures it sold to Creme Lure was essentially the same as the value of the lures the independent manufacturers offered to produce. The taxpayer did not meet this burden. Neither, therefore, did the taxpayer meet its burden of establishing that the price at which other manufacturers offered to sell lures to Creme Lure represented the fair market price for the lures actually sold by Creme Manufacturing to Creme Lure.
The taxpayer failed to prove that it sold its products to Creme Lure in arm’s length transactions or at a fair market price. The dismissal of the taxpayer’s complaint and the judgment of the district court awarding the United States a judgment in the amount of $86,382.13 in taxes, plus interest, as a tax deficiency for the period July 1, 1964 through April 30, 1968 is affirmed. The dismissal of the remainder of the United States counterclaim is reversed and remanded for the further proceedings consistent with this opinion.
. “There is hereby imposed upon the sale of fishing rods, creels, reels, and artificial lures, baits, and flies (including parts or accessories of such articles sold on or in connection therewith, or with the sale thereof) by the manufacturer, producer, or importer a tax equivalent to 10 percent of the price for which so sold.” 26 U.S.C. § 4161.
. If all the discounts were given, a lure with a suggested retail sales price of $1 would sell to wholesale distributors for 39.69 cents.
. Creme Manufacturing sold the other three percent of its products to Creme Lure of Canada at the same prices charged to Creme Lure. At all times during the period in question Nicholas Creme owned 50 percent of Creme Lure of Canada.
. The House Report for the predecessor of Section 4216 (b) stated :
“[P]rovision is made for transactions in which, by reason of the relationship of the parties, the price charged does not represent a fair value arrived at by an arm’s-length sale. For example, a manufacturer may transfer his product to a selling agency controlled by him, at a bookkeeping price below market value. Or a manufacturing corporation may sell plant equipment to an affiliated concern at an arbitrary price. It is essential that in such eases the tax be imposed on the same value as in the case of similar sales between independent parties.”
H.R.Rep.No.708, 72 Cong., 1 Sess. 38 (1932).
. There was conflicting testimony at trial concerning the reasons for the creation of Creme Manufacturing, whether it was created primarily for tax avoidance or to provide the Creme children with a business of their own.
. See note 3 supra.
Dissenting Opinion
(dissenting):
I respectfully dissent from the Court’s holding that taxpayer’s excise tax should be calculated upon a constructive price set by the Internal Revenue Service. Section 4216 of the IRC does not authorize this, even where the transaction is not at arm’s length, unless the “. article is . sold ... at less than the fair market price.” The court below found as a fact that “. . . the price charged by Creme Manufacturing was a fair market price charged in a similar fashion as that charged by others in the ordinary course of trade.”
Record evidence, some of which is mentioned in the majority opinion, supports this finding. The majority disregards it on the basis of Bourjois, Inc. v. McGowan, 85 F.2d 510 (2d Cir. 1936), and other cases cited.
An examination of each of these cases shows that the item which gave the article or preparation there involved — otherwise a mere assembly of commonly-available materials into a generic product — its distinctive value, the trade name, was controlled by the manufacturing corporation. Thus, in those eases the real economic power in the picture, the power to discharge the sales organization and have the trademarked product sold by another, remained with the parent manufacturing corporation, and the sales corporation bought the finished product, including the affixed name, from the manufacturer. The item was thus unique and could be bought for resale from no one else. The courts in those cases were correct in refusing to consider its “fair market price” as determinable by reference to other articles or preparations which were not and could not be purchased elsewhere with the valuable trade name affixed.
The advertising, which misleadingly stated that Creme Lures were manufactured by Creme Lure Company, did not conclusively show that because Creme Manufacturing Company produced the product it was inherently more valuable. Indeed, the misleading portion of the statement substantiates the conclusion that the value was in the name.
The power to authorize affixing of the trade name was in Creme Lure, and with it the power to fire Creme Manufacturing and have the article made, with the name affixed, by another. When Creme Lure bought each finished article from Creme Manufacturing, it did not buy the affixed trade name on it; it already owned that and could have bought similar articles, with the name affixed on them by its prior authorization, from at least four other manufacturers noted in the record.
Thus, I conclude that the district court properly measured the fair market value of the manufactured product by the price for which an independent private brand manufacturer would be willing to make the product for the sales corporation, rather than by an objective manifestation of the price others would pay for the worms.
Bourjois and its siblings seem to me to stand for some such principle as that the fair market price of Beluga caviar may not properly be determined by reference to the going price for caviar in general; my understanding of the Court’s holding is that the fair market price of caviar in general may not be determined in that way either.
. Creme Manufacturing Co. v. United States, 348 F.Supp. 270 (E.D.Tex.1972).