Plaintiff-appellant Craig P. Nadel (“Na-del”) brought this action against defendant-appellee Play-By-Play Toys & Novelties, Inc. (“Play-By-Play”) for breach of contract, quasi contract, and unfair competition. The thrust of Nadel’s complaint was that Play-By-Play took his idea for an upright, sound-emitting, spinning plush toy and that, contrary to industry custom, Play-By-Play used the idea in its “Tornado Taz” product without paying him compensation. Play-By-Play also filed several counterclaims against Nadel, alleging that Nadel falsely told other members of the toy industry that Play-By-Play had stolen his idea, thereby harming its ability to receive toy concepts from toy industry members.
For the reasons that follow, we vacate that part of the district court’s order granting Play-By-Play’s motion for summary judgment and dismissing Nadel’s complaint and affirm that part of the district court’s order dismissing Play-ByPlay’s counterclaims.
BACKGROUND
Nadel is a toy idea man. Toy companies regularly do-business with-independent inventors such as Nadel in order to develop and market new toy concepts as quickly as possible. To facilitate the exchange of ideas, the standard custom and practice in the toy industry calls for companies to treat the submission of an idea as confidential. If the company subsequently uses *372 the disclosed idea, industry custom provides that the company shall compensate the inventor, unless, of course, the disclosed idea was already known to the company.
In 1996, Nadel developed the toy concept at issue in this case. He transplanted the “eccentric mechanism” 1 found in several hanging Halloween toys then on the market — such as “Spooky Skull” and “Shaking Mutant Pumpkin” — and placed the mechanism inside of a plush toy monkey skin to develop the prototype for a new table-top monkey toy. This plush toy figure sat upright, emitted sound, and spun when placed on a flat surface.
In October 1996, Nadel met with Neil Wasserman, an executive at Play-By-Play who was responsible for the development of its plush toy line. According to Nadel, he showed his prototype monkey toy to Wasserman, who expressed interest in adapting the concept to a non-moving, plush Tazmanian Devil toy that Play-ByPlay was already producing under license from Warner Bros. Nadel contends that, consistent with industry custom, any ideas that he disclosed to Wasserman during their October 1996 meeting were subject to an agreement by Play-By-Play to keep such ideas confidential and to compensate Nadel in the event of their use.
Nadel claims that he sent his prototype monkey toy to Wasserman as a sample and awaited the “Taz skin” and voice tape, which Wasserman allegedly said he would send, so that Nadel could make a sample spinningdaughing Tazmanian Devil toy for Play-By-Play. Wasserman never provided Nadel with the Taz skin and voice tape, however, and denies ever having received the prototype monkey toy from Nadel.
Notwithstanding Wasserman’s denial, his secretary, Melissa Rodriguez, testified that Nadel’s prototype monkey toy remained in Wasserman’s office for several months. According to Ms. Rodriguez, the monkey toy was usually kept in a glass cabinet behind Wasserman’s desk, but she remembered that on one occasion she had seen it on a table in Wasserman’s office. Despite Nadel’s multiple requests, Wasser-man did not return Nadel’s prototype monkey toy until February 1997, after Play-by-Play introduced its “Tornado Taz” product at the New York Toy Fair.
The parties do not dispute that “Tornado Taz” has the same general characteristics as Nadel’s prototype monkey toy. Like Nadel’s toy, Tornado Taz is a plush toy that emits sounds (including “screaming,” “laughing,” “snarling,” and “grunting”), sits upright, and spins by means of an internal eccentric vibration mechanism.
Nadel claims that, in violation of their alleged agreement, Play-By-Play used his idea without paying him compensation. Play-By-Play contends, however, that it independently developed the Tornado Taz product concept and that Nadel is therefore not entitled to any compensation. Specifically, Play-By-Play maintains that, as early as June or July of 1996, two of its officers — Wasserman and Slattery — -met in Hong Kong and began discussing ways to create a spinning or vibrating Tazmanian Devil, including the possible use of an eccentric mechanism. Furthermore, Play-By-Play claims that in late September or early October 1996, it commissioned an outside manufacturing agent — Barter Trading of Hong Kong — to begin developing Tornado Taz.
Play-By-Play also argues that, even if it did use Nadel’s idea to develop Tornado Taz, Nadel is not entitled to compensation because Nadel’s concept was unoriginal and non-novel to the toy industry in October 1996. In support of this argument, Play-By-Play has submitted evidence of various toys, commercially available prior to October 1996, which used eccentric motors and allegedly contained the same *373 characteristics as Nadel’s prototype monkey toy.
In connection with its counterclaims, Play-By-Play alleges that Nadel falsely told other members of the toy industry that Play-By-Play had stolen his toy idea, thereby damaging its ability to receive new toy concepts from toy industry members. Play-By-Play claims, for example, that Nadel frustrated its business negotiations with a company called Wow Wee. Specifically, Play-By-Play alleges that because of Nadel’s false statements, Wow Wee broke off its business negotiations with Play-ByPlay and approached other toy manufacturers before ultimately returning to Play-By-Play to conclude a deal. Play-ByPlay contends that it suffered damages because of the resultant delay in bringing Wow Wee’s toy concept to market.
Similarly, Play-By-Play alleges that Na-déis false statements damaged its business relationship with Andrew Ferber, a toy developer. Ferber was a former business associate of Nadel who attended Na-del’s October 1996 meeting with Wasser-man so that he could pitch his “conductive ink” technology to Play-By-Play for possible use in a Looney Tunes pillow. ■ A follow-up meeting between Wasserman and Ferber was scheduled, but Wasserman never appeared for that meeting. Ferber testified that he learned of Nadel’s lawsuit from Nadel and that he would be less willing to do business with Play-By-Play as a result. Ferber and Play-By-Play have not done business together.
DISCUSSION
1. NADEL’S CLAIMS
On January 21, 1999, the district court granted Play-By-Play’s motion for summary judgment dismissing Nadel’s claims for breach of contract, quasi contract, and unfair competition.
2
Interpreting New York law, the district court stated that “a party is not entitled to recover for theft of an idea unless the idea is novel or original.”
Nadel v. Play By Play Toys & Novelties, Inc.,
On appeal, Nadel challenges the district court’s conclusion that a showing of novelty to the buyer — i.e., that Nadel’s idea was novel to Play-By-Play at the time of his October 1996 disclosure — cannot suffice to sustain his claims for breach of contract, quasi contract, and unfair competition under New York law. Nadel claims, moreover, that the record contains a genuine issue of material fact concerning whether his toy idea was novel to Play-By-Play at the time of his October 1996 disclosure to Wasserman and that the district court therefore erred in granting Play-ByPlay’s motion for summary judgment.
Nadel’s factual allegations present a familiar submission-of-idea case: (1) the *374 parties enter into a pre-disclosure confidentiality agreement; (2) the idea is subsequently disclosed to the prospective buyer; (3) there is no post-disclosure contract for payment based on use; and (4) plaintiff sues defendant for allegedly using the disclosed idea under either a contract-based or property-based theory. For the reasons that follow, we conclude that a finding of novelty as to Play-By-Play can suffice to provide consideration for Nadel’s contract claims against Play-By-Play. Accordingly, because we also find that there exists a genuine issue of material fact as to whether Nadel’s idea was novel to Play-By-Play at the time of his October 1996 disclosure, we vacate the district court’s grant of summary judgment on Nadel’s contract claims. With respect to Nadel’s misappropriation claim, we similarly vacate the district court’s grant of summary judgment and remand for further proceédings to determine whether Nadel’s idea was original or novel generally.
A. Submission-of-Idea Cases Under New York Law
Our analysis begins with the New York Court of Appeals’ most recent discussion of the law governing idea submission cases,
Apfel v. Prudential-Bache Securities, Inc.,
Under the facts of
Apfel,
the plaintiff disclosed his idea to the defendant pursuant to a confidentiality agreement and, subsequent to disclosure, entered into another agreement wherein the defendant agreed to pay a stipulated price for the idea’s use.
See id.
at 474,
In rejecting defendant’s argument, the Court of Appeals held that there was sufficient consideration to support plaintiffs contract claim because the idea at issue had value to the defendant at the time the parties concluded their post-disclosure agreement.
See id.
at 476,
The
Apfel
court explicitly rejected defendant’s contention that the court should carve out “an exception to traditional principles of contract law” for submission-of-idea cases by requiring that an idea must also be original or novel generally in order to constitute valid consideration.
Id.
at 477,
The
Apfel
court first noted that “novelty as an element of an idea seller’s claim” is a distinct element of proof with respect to both (1) “a claim based on a property theory” and (2) “a claim based on a contract theory.”
Id.
at 477,
By distinguishing between the two types of claims addressed in
Dovmey
and the different bases for rejecting each claim, the New York Court of Appeals clarified that the novelty requirement in submission-of-idea cases is different for misappropriation of property and breach of contract claims. The Court of Appeals underscored this important distinction by citing
Ferber v. Sterndent Corp.,
Thus, the
Apfel
court refused to read
Downey
and “similar decisions”
4
as requiring originality or novelty generally in all cases involving disclosure of ideas.
See Apfel,
Moreover,
Apfel
made clear that the “novelty to the buyer” standard is not limited to cases involving an express post-disclosure contract for payment based on an idea’s use. The
Apfel
court explicitly discussed the pre-disclosure contract scenario present in the instant case, where “the buyer and seller contract for
disclosure
of the idea with payment based on use, but no separate postdisclosure contract for the
use
of the idea has been made.”
Apfel,
We note, moreover, that the “novelty to the buyer” standard comports with traditional principles of contract law. While an idea may be unoriginal or non-novel in a general sense, it may have substantial value to a particular buyer who is unaware of it and therefore willing to enter into contract to acquire and exploit it.
See Apfel,
In fact, the notion that an unoriginal idea may still be novel' (and valuable) to a particular buyer is not itself a novel proposition. In
Keller v. American Chain Co.,
In contrast to contract-based claims, a misappropriation claim can only arise from the taking of an idea that is original or novel in absolute terms, because the law of property does not protect against the misappropriation or theft of that which is free and available to all.
See Murray v. National Broad. Co.,
Finally, although the legal requirements for contract-based claims and property-based claims are well-defined, we note that the determination of novelty in a given case is not always clear.
Cf. AEB & Assocs. Design Group, Inc. v. Tonka Corp.,
Moreover, in assessing the interrelationship between originality and novelty to the buyer, we note that in some cases an idea may be so unoriginal or lacking in novelty that its obviousness bespeaks widespread and public knowledge of the idea, and such knowledge is therefore imputed to the buyer.
See Soule,
While we find New York case law in this area to be relatively clear when viewed through the prism of Apfel, we nonetheless recognize some post-Apfel confusion among the courts. Accordingly, we discuss briefly the post-Apfel decisions in New York in an effort to address any lingering uncertainty.
In the first of two
post-Apfel
decisions in New
York
— Oasis
Music, Inc. v. 900 U.S.A., Inc.,
In the other post
-Apfel
decision in New
York
-Marraccini
v. Bertelsmann Music Group, Inc.,
In sum, we find that New York law in submission-of-idea cases is governed by the following principles: Contract-based claims require only a showing that the disclosed idea was novel to the buyer in order to find consideration. 10 Such claims involve a fact-specific inquiry that focuses on the perspective of the particular buyer. By contrast, misappropriation claims require that the idea at issue be original and novel in absolute terms. This is so because unoriginal, known ideas have no value as property and the law does not protect against the use of that which is free and available to all. Finally, an idea may be so unoriginal or lacking in novelty generally that, as a matter of law, the buyer is deemed to have knowledge of the idea. In such cases, neither a property-based nor a contract-based claim for uncompensated use of the idea may lie.
In light of New York’s law governing submission-of-idea cases, we next consider whether Nadel’s toy idea was original or novel in absolute terms so as to support his misappropriation claim and whether his idea was novel as to Play-By-Play so as to support his contract claims.
B. Nadel’s Misappropriation Claim
This Court reviews a district court’s grant of summary judgment
de novo. See Quinn v. Green Tree Credit Corp.,
In this case, the district court did not decide whether Nadel’s idea—a plush toy that sits upright, emits sounds, and spins on a flat surface by means of an internal eccentric motor—was inherently lacking in originality.
See Nadel,
Moreover, insofar as the district court found that Nadel’s idea lacked originality and novelty generally because similar toys were commercially available prior to October 1996, we believe that there remains a genuine issue of material fact on this point. While the record contains testimony of Play-By-Play’s toy expert— Bert Reiner—in support of the finding that Nadel’s product concept was already used in more than a dozen different plush toys prior to October 1996, the district court cited the “Giggle Bunny” toy as the
*381
only such example.
See Nadel,
With respect to the Giggle Bunny evidence, we agree with Nadel that the Giggle Bunny model depicted in the undated video exhibit is physically different from the earlier Giggle Bunny model known to be commercially available in 1994. Drawing all factual inferences in Nadel’s favor, we cannot conclude as a matter of law that the upright, sound-emitting, spinning plush Giggle Bunny shown in the video exhibit was commercially available prior to October 1996, and we certainly cannot conclude based on this one exhibit that similar toys were in the public domain at that time.
Moreover, although we find highly probative Mr. Reiner’s testimony that numerous toys with the same general characteristics of Nadel’s toy idea were commercially available prior to October 1996, his testimony and related evidence are too ambiguous and incomplete to support a finding of unoriginality as a matter of law. Mr. Reiner’s testimony fails to specify precisely which (if any) of the enumerated plush toys were designed to (1) sit upright, (2) on a flat surface, (3) emit sounds, and (4) spin or rotate (rather than simply vibrate like “Tickle Me Elmo,” for example). Without this information, a reasonable finder of fact could discount Mr. Reiner’s testimony as vague and inconclusive.
On remand, the district court is free to consider whether further discovery is warranted to determine whether Nadel’s product concept was inherently original or whether it was novel to the industry prior to October 1996. A finding of unoriginality or lack of general novelty would, of course, preclude Nadel from bringing a misappropriation claim against Play-ByPlay. Moreover, in evaluating the originality or general novelty of Nadel’s idea in connection with his misappropriation claim, the district may consider whether the idea is so unoriginal that Play-By-Play should, as a matter of law, be deemed to have already possessed the idea, and dismiss Nadel’s contract claims on that ground.
C. Nadel’s Contract Claims
Mindful that, under New York law, a finding of novelty as, to Play-ByPlay will provide sufficient consideration to support Nadel’s contract claims, we next consider whether the record exhibits a genuine issue of material fact on this point.
Reading the record in a light most favorable to Nadel,
see Quinn,
*382 None of the evidence adduced by Play-By-Play compels a finding- to the contrary on summary judgment. With regard to the discussions that Play-By-Play purportedly had in June or July of 1996 about possible ways to create a vibrating or spinning Tazmanian Devil toy, those conversations only lasted, according to Mr. Slat-tery, “a matter of five minutes.” Play-By-Play may have “discussed the concept,” as Mr. Slattery testified, but the record provides no evidence suggesting that, in June or July of 1996, Play-ByPlay understood exactly how it could apply eccentric motor technology to make its Tazmanian Devil toy spin rather than, say, vibrate like Tickle Me Elmo. Similarly, although Play-By-Play asserts that it commissioned an outside manufacturing agent — Barter Trading of Hong Kong — to begin developing Tornado Taz in late September or early October of 1996, Play-ByPlay admits that it can only “guess” the exact date. Play-By-Play cannot confirm that its commission of Barter Trading predated Nadel’s alleged disclosure to Was-serman on or about October 9, 1996. Nor has Play-By-Play produced any' documents, technical or otherwise, relating to its purported business venture with Barter Trading or its independent development of a spinning Tornado Taz prior to October 1996. Based on this evidence, a jury could reasonably infer that Play-By-Play actually contacted Barter Trading, if at all, after learning of Nadel’s product concept, and that Play-By-Play’s development of Tornado Taz is attributable to Nadel’s disclor sure.
We therefore conclude that there exists a genuine issue of material fact as to whether Nadel’s idea was, at the time he disclosed it to Wasserman in early October 1996, novel to Play-By-Play. As to whether the other elements necessary to find a valid express or implied-in-fact contract are present here,
e.g.,
mutual assent, legal capacity, legal subject matter,
see Maas,
II. PLAY-BY-PLAY’S COUNTERCLAIMS
Play-By-Play argues on cross-appeal that the district court erred in granting ■Nadel’s motion for summary judgment on three of its counterclaims: (1) tortious interference with prospective business relations; (2) violations of section 43(a) of the Lanham Act; and (3) unfair competition. For the reasons discussed below, we affirm that part of the district court’s judgment granting Nadel’s motion for summary judgment and dismissing Play-By-Play’s counterclaims.
A. Tortious Interference With Prospective Business Relations
Under New York law, the elements of a claim for tortious interference with prospective business relations are: (1) business relations with a third party; (2) the defendant’s interference with those business relations; (3) the defendant acted with the sole purpose of harming the plaintiff or used dishonest, unfair, or improper means; and (4) injury to the business relationship.
See Purgess v. Sharrock,
With respect to Play-By-Play’s relations with Wow Wee, Play-By-Play failed to establish by any competent evidence that Wow Wee interrupted its business discussions with Play-By-Play because of anything Nadel said or did. Play-ByPlay’s allegation is based solely on its “suspicions,” which cannot suffice to support a claim for tortious interference. Further *383 more, with respect to its relations with Ferber, Play-By-Play had one meeting with Ferber to discuss the potential development of a new toy technology, but no specific details were discussed. Another meeting was scheduled, but Wasserman never appeared for that meeting. Based on these facts, we find that Play-By-Play and Ferber did not have a sufficient “business relation” with which Nadel could have interfered.
B. Section 43(a) of the Lanham Act & Unfair Competition
Both a section 43(a)(1)(B) claim under the Lanham Act and an unfair competition claim under New York common law require that misleading or untruthful statements have been made for the purpose of commercial advertising or promoting a party’s goods, services, or commercial activities.
See
15 U.S.C. § 1125(a)(1)(B) (1994 & Supp.1999) (“Any person who, on or in connection with any goods or services ... uses in commerce any ... false or misleading representation of fact, which ... in commercial advertising or promotion, misrepresents the nature, characteristics, qualities, or geographic origin of his or her or another person’s goods, services, or commercial activities, shall be liable....”);
Genesee Brewing Co. v. Stroh Brewing Co.,
Furthermore, although the district court did not explicitly address the merits of Play-By-Play’s counterclaim under section 43(a)(1)(A), we note that Play-By-Play’s reliance on that subsection is also misplaced. Section 43(a)(1)(A) of the Lanham Act ordinarily addresses confusion caused by a defendant’s trademark and is not so broad as to encompass Nadel’s alleged statements to others regarding the intellectual origin of Play-ByPlay’s “Tornado Taz” toy product. See 15 U.S.C. § 1125(a)(1)(A) (“Any person who, on or in connection with any goods or services ... uses in commerce any ... false or misleading representation of fact, which ■... is likely to cause confusion, or to cause mistake, or to deceive as to the ... origin, sponsorship, or approval of his or her goods, services, or commercial activities by another person ... shall be liable -”) (emphasis added); see also 4 J. Thomas McCarthy, McCarthy on Trademarks and Unfair Competition, ch. 27 (4th ed.1999) (discussing the scope of section 43(a) of the Lanham Act).
We therefore affirm the district court’s grant of Nadel’s motion for summary judgment dismissing Play-By-Play’s counterclaims.
CONCLUSION
For the foregoing reasons, we affirm that part of the district court’s judgment dismissing Play-By-Play’s counterclaims. We vacate that part of the district court’s judgment granting Play-By-Play’s motion for summary judgment and dismissing Na-del’s complaint and remand for further proceedings consistent with this opinion.
Notes
. An eccentric mechanism typically consists of a housing containing a motor with an eccentric weight attached to the motor shaft. When the motor is activated, the motor rotates the weight centrifugally, causing the housing to shake or spin.
. The gravamen of Nadel’s "unfair competition” claim appears to be "[d]efendant’s misappropriation of [p]laintiff s concept.” While we will treat Nadel’s unfair competition claim as a claim for misappropriation of Nadel's idea, we take no position here as to whether, under New York law, a claim for unfair competition subsumes a claim for misappropriation of property.
. Although the
Downey
court referred to the plaintiff's case as an "action ... for the alleged misappropriation of an idea,”
Downey,
. The
Apfel
court also discussed the Appellate Division's decision in
Soule v. Bon Ami Co.,
. Where the pre-disclosure agreement is not an express contract to pay for the disclosed idea, an idea seller may argue in the alternative,
cf. Watts v. Columbia Artists Mgmt. Inc.,
Of course, the mere disclosure of an unoriginal idea to a defendant, to whom the idea is novel, will not automatically entitle a plaintiff to compensation upon the defendant’s subsequent use of the idea. An implied-in-fact contract "requires such elements as consideration, mutual assent, legal capacity and legal subject matter.”
Id.
(internal quotation marks omitted). The existence of novelty to the buyer only addresses the element of consideration necessary for the formation of the contract. Thus, apart from consideration, the formation of a contract implied-in-fact will depend on the presence of the other elements.
*377
The element of mutual assent, for example, must be inferred from the facts and circumstances of each case, including such factors as the specific conduct of the parties, industry custom, and course of dealing.
Cf. id.
at 94,
. We note that this particular sentence could be read out of context to suggest that novelty to the buyer will alone support a misappropriation claim under New York law. However, nothing in
Apfel
otherwise suggests that the Court of Appeals meant to supplant the longstanding requirement that originality or novelty generally must be shown to support a misappropriation claim. In any event, the express language
"at least
novelty as to the buyer,”
Apfel,
. The
Keller
court ultimately found insufficient consideration to enforce the contract, however, because the plaintiff owed the defendant a pre-existing duty to share such information.
Keller,
. Although the concept of increasing prices to increase profits may have been unoriginal in *379 the "Bon Ami" industry in 1922, we express no opinion as to whether today, given the level of competition and complexity in the modem American economy, such an understanding of price elasticity lacks originality or novelty to buyers in other industries.
. Prior to
Apfel,
this Court relied on the same language from
Downey
to conclude that originality or novelty generally is required for contract-based claims in submission-of-idea cases.
See, e.g., Hudson Hotels Corp. v. Choice Hotels Int’l, 995
F.2d 1173, 1178 (2d Cir.1993) (concluding that a "threshold finding” of novelty or originality must be made prior to determining the validity of the contractual relationship);
Murray,
. Of course, the mere formation of a contract in a submission-of-idea case does not necessarily mean that the contract has been breached by the defendant upon his use of the idea. In order to recover for breach of contract, a plaintiff must demonstrate some nexus or causal connection between his or her disclosure and the defendant’s use of the idea,
i.e.,
where there is an independent source for the idea used by the defendant, there may be no breach of contract, and the plaintiff’s claim for recovery may not lie.
See,
e.g.,
Ferber,
