JUDGE BENNETT
delivered the opinion of the court.
• The appellant executed to J. Medanich & Co. a promissory note for one hundred and two dollars and sixty cents. Medanich & Co. assigned the note, before its maturity, to the appellees. They brought suit on it. The appellant answered that the note was obtained from him by the fraud of the payees ; and that it was without consideration, having been executed for a lightning rod that Was utterly worthless. The appellees, replying, traversed these allegations. They further alleged that when the appellant executed and delivered the note to Medanich & Co. he executed and delivered to them two writings. The one deemed material to the question at issue is as follows:
*340“ To all whom it may concern:
“ This is to certify that a note executed, by me to J. Medanich & Co., for one hundred and two dollars and sixty cents, is a bona fide debt against me. There is no offset, discount or defense against the same, and the same is good against me for the full amount thereof and will be paid to the said J. Medanich & Co., or to such persons as they may assign said note to.” Signed, &c.
The appellees further alleged that they purchased said note for value aud without notice of the alleged fraud or want of consideration; and that, at the time of the negotiation for the note, the writing supra was exhibited to them, and they purchased the note upon the faith of the assurances therein contained. The appellant rejoined, denying that appellees knew of the contents of said writing or that they purchased the note upon the faith of the assurances therein contained. On the trial of the case the lower court ruled that the burden was on the appellees; consequently they were entitled to conclude the argument. The appellees obtained judgment on the note, and the appellant has appealed. Under the instructions of the court, to which there is no serious objection, the jury was authorized from the evidence to find that the said writing was exhibited to appellees at the time they purchased the note, and that they purchased it upon the faith of the assurances therein contained. Ihit it does not appear that the appellant issued and delivered the writing with the purpose of defrauding or deceiving the appellees or any one else. So the question is, there being no actual fraudulent or deceitful purpose on the part of the appellant in issuing and delivering said paper, does the doctrine of estoppel apply in favor of the appellees, they having *341purchased said note for value and without notice of the alleged infirmities, and upon the faith of the assurances contained in said writing. In a case like this, where a person has made certain assurances upon which he intends third persons to rely as true in contracting- in reference to the subject matter of the assurances, and upon which they do rely as true in making such contracts, and but for which they would not have thus contracted, and the denial of the truth of the assurance would be injurious to the contractual rights of such persons, the person giving the assurances is estopped from denying their truth as to such persons. The fact, in a case like this, that the person made the assurances in good faith and without design to defraud, can not avoid the doctrine of estoppel, because he intended the other party to rely upon the truth of the assurances and he did rely upon them in contracting and would not have thus contracted but for such reliance, and it would be a fraud upon him to allow the person to deny the truth of them to the detriment of the other party. (Rudd v. Mathews, 79 Ky., 479" court="Ky. Ct. App." date_filed="1881-10-03" href="https://app.midpage.ai/document/rudd-v-matthews-7131211?utm_source=webapp" opinion_id="7131211">79 Ky., 479.) The writing delivered to the payees of the note and exhibited to the appellees by the payees to induce them to purchase it, and upon the assurances of which they relied in makiug the purchase, was equivalent to personal assurances made to the appellees by the appellant, face to face, to induce them to make the purchase, and upon which they relied in making the purchase.
But, as said, the court held the burden to be upon the appellees; consequently, it allowed them to conclude the argument. The appellant complains of that ruling. We have decided, that an error in that particular is a reversible error.. The Civil Code, sec. 526, provides *342as follows: “ The burden of proof in the whole action lies on the party who would be defeated if no evidence was given on either side.” The note sued on (the signature being admitted) being prima facie evidence that the payor was indebted according to its terms, the burden was upon him to establish the allegations of fraud and want of consideration. Those allegations being traversed, if no proof was offered establishing them, the appellees would be entitled to judgment on the note; hence the burden, thus far, was on the appellant to establish the allegations of fraud and want of consideration; and, failing to establish that issue, the appellees would be entitled to judgment for the full amount' of the note. The plea of estoppel in event of such failure would cut no figure; for the proof having failed on the issue of fraud and no consideration, the appellees would be entitled to judgment on the note. ' So, notwithstanding the appellees, in case the plea of fraud and no consideration was established, would, in order to avoid the effect of it, be compelled to establish by proof their plea of estoppel; yet, in case there was no proof offered, they would be entitled to judgment for their demand. Hence, as judgment would have been rendered against the appellant, in case no proof had been offered, the burden was upon him and he was entitled to cdnclude the argument. ■ Eor that reason the judgment is reversed and the case is remanded for further proceedings consistent with this opinion.