Plaintiff Amanda Cossaboon, individually and as mother and next friend of E.C., appeals from the district court’s dismissal of her medical malpractice action against *29 defendant Maine Medical Center (MMC) for lack of personal jurisdiction. Cossaboon contends that MMC purposefully established sufficient contacts with New Hampshire to permit the exercise of general personal jurisdiction in New Hampshire. We disagree and affirm.
I.
On June 3, 2008, Cossaboon, a New Hampshire resident, filed this medical malpractice action against MMC in New Hampshire Superior Court. Cossaboon alleged that on April 15, 2007, she gave birth to twin daughters at Portsmouth Hospital in New Hampshire. The twins were born prematurely, and E.C., upon referral from her New Hampshire physician, was transferred to the neonatal intensive care unit at MMC four hours after her birth. On May 1, 2007, an employee of MMC placed a hot, wet diaper on E.C.’s heel. The diaper burned E.C.’s heel, causing scarring and requiring additional medical services. Cossaboon alleged that MMC breached the standard of care by placing the hot diaper on E.C.’s foot, and sought compensation, individually and as mother and next friend of E.G., for the resulting injury and economic losses.
MMC removed the action to federal court on the basis of diversity of citizenship on June 30, 2008, and later moved to dismiss for lack of personal jurisdiction. Cossaboon opposed the motion to dismiss, contending that MMC was subject to both specific and general personal jurisdiction. After hearing argument from counsel, the district court granted MMC’s motion to dismiss.
The court concluded that MMC was not subject to specific personal jurisdiction because Cossaboon’s claim did not directly relate to or arise from MMC’s activities in New Hampshire. Instead, the act from which the claim arose, the application of the hot diaper to E.C.’s heel, occurred in Maine nearly two weeks after E.C.’s transfer from Portsmouth Hospital to MMC. The court further determined that MMC was not subject to general personal jurisdiction because MMC had not purposefully established “continuous and systematic” contacts with New Hampshire. In light of its conclusion that MMC was not subject to either specific or general jurisdiction, the court found it unnecessary to reach the issue of whether New Hampshire’s long-arm statute conferred jurisdiction over MMC. 1
Cossaboon filed this timely appeal, challenging only the district court’s ruling that MMC is not subject to general personal jurisdiction.
II.
A. Jurisdictional Facts
For purposes of the general jurisdiction analysis, we “consider all of a defendant’s contacts with the forum state prior to the filing of the lawsuit.”
Harlow v. Children’s Hosp.,
Cossaboon is a New Hampshire resident. MMC is a not-for-profit corporation organized in the state of Maine with its *30 principal place of business in Portland, Maine. MMC does not hold any license from the state of New Hampshire, and does not own, lease, or occupy any real property in New Hampshire. It does not employ any physicians, nurses or other healthcare professionals who provide professional services in New Hampshire and does not require employees to hold medical licenses from New Hampshire.
At the time that E.C.’s injury occurred, MMC was registered to do business in New Hampshire as a foreign not-for-profit corporation, and had registered the trade name “Northern New England Poison Control Center.” On its Application for Registration of a Foreign Nonprofit Corporation, MMC stated that the “principal purpose or purposes which it proposes to pursue in the transaction of business in New Hampshire” was “including but not limited to poison control center serv[ic]es.” The Northern New England Poison Control Center (Poison Control Center) operates a poison hotline in Portland, Maine that accepts phone calls from New Hampshire, Maine and Vermont. All calls to the Poison Control Center are handled by MMC personnel in Portland; MMC provides no poison-related medical services other than at locations in Portland. At the time of E.C.’s injury, MMC employed one person in New Hampshire. That employee did not provide medical services in New Hampshire, but was employed to provide education and consultation services to healthcare providers, educators, first responders and others interested in the work of the Poison Control Center. 2
MMC does not purchase advertisements in any New Hampshire-based newspapers, telephone directories or television or radio stations. MMC does issue periodic press releases to a range of media outlets, including two New Hampshire-based newspapers (Foster’s Daily Democrat and the Portsmouth Herald) and a few regional and national news outlets that reach New Hampshire (such as The Boston Globe and New England Cable News). MMC has placed job listings in the regional trade publication Healthcare Review, which is produced in New Hampshire. MMC also advertises on radio and television stations whose signals may reach parts of New Hampshire, including WGME, a television station broadcast from southern Maine.
MMC operates a website that provides information about the hospital’s services and staff. The website allows users to make online charitable donations to the hospital, complete patient pre-registration, register for classes and events, find a doctor, and apply for an employment position at the hospital. The website describes certain hospital services and programs, four of which mention that MMC serves patients from New Hampshire.
MMC participates in the Regional Emergency Medical Information System (REMIS), a twenty-four-hour communication center that facilitates transfers to MMC from other hospitals and caregivers. When a caregiver calls MMC with a request to transfer a patient, REMIS facilitates communications related to patient status, bed availability, and other information necessary for the transfer. Contacts regarding transfer to MMC are initiated by the patients’ caregivers. MMC has no agreements with New Hampshire physicians under which patients are directed to MMC for medical services.
MMC has also entered into an agreement with Dartmouth Medical School in *31 New Hampshire whereby medical students at Dartmouth may be placed at MMC for clinical training rotations. The agreement specifies that the Dartmouth students are present at MMC “in their learning capacity” and not as employees of MMC.
Finally, MMC treats patients from New Hampshire at its Portland hospital. In the approximately two years before Cossaboon filed suit, New Hampshire residents represented approximately 1.23% of all patients treated at MMC, whether admitted as inpatients or treated as out-patients (8,107 New Hampshire patients out of a total of 660,524 patients). In 2006 and 2007, New Hampshire residents admitted as in-patients at MMC represented 2.9% of all inpatient admissions to MMC. New Hampshire residents represented a somewhat higher percentage of patients admitted to the neonatal unit at MMC, approximately 8.8% of neonatal admissions in 2007.
A portion of MMC’s revenue is derived from its treatment of New Hampshire residents. In the roughly two years prior to Cossaboon’s suit, MMC received approximately $72,537,073 in payments for treatment of New Hampshire residents. These payments represented approximately 3.24% of MMC’s total revenue for this period. MMC received $2,613,951 in payments from New Hampshire Medicaid, .001% of MMC’s total revenue during this period.
B. Legal Background on Personal Jurisdiction
1. Standard of Review
Where, as here, the district court “held no evidentiary hearing but instead conducted only a prima facie review of the jurisdictional facts,” we review de novo the district court’s decision to dismiss for lack of personal jurisdiction.
Harlow,
2. Due Process Requirements
Personal jurisdiction may be either general or specific.
Harlow,
Constitutional limitations on the exercise of personal jurisdiction over out-of-state defendants are rooted in principles of “fundamental fairness.”
Id.
at 288. The due process clause “protects an individual’s liberty interest in not being subject to the binding judgments of a forum with which he has established no meaningful ‘contacts, ties, or relations.’ ”
Burger King Corp. v. Rudzewicz,
Based on the precedents of the Supreme Court, we have read the due process clause to impose three requirements on the exercise of general jurisdiction over out-of-state defendants.
Harlow,
In order to satisfy the first requirement, the defendant must have sufficient contacts with the forum state “such that the maintenance of the suit does not offend traditional notions of fair play and substantial justice.”
Int’l Shoe,
Under the second requirement, the defendant’s contacts with the state must be “purposeful.”
Harlow,
*33
Our analysis of whether a defendant’s contacts with the forum state satisfy these first two requirements is not “simply mechanical or quantitative,” but instead depends upon the “quality and nature” of the defendant’s activity in the forum state.
Int’l Shoe,
Under the third and final requirement, the exercise of jurisdiction must be “reasonable under the circumstances.”
3
Harlow,
C. Analysis
Cossaboon contends that MMC purposefully established continuous and systematic contacts with New Hampshire sufficient to subject it to general jurisdiction in the state. She does not dispute that MMC is organized under Maine law, has its principal place of business in Portland, Maine, does not own property or maintain medical facilities in New Hampshire, and does not employ any healthcare professionals who provide medical services in New Hampshire. However, she points to evidence that MMC (1) advertised to New Hampshire residents, (2) operated a website accessible in New Hampshire, (3) registered to do business in New Hampshire and employed one person to work in New Hampshire, (4) participated in REM-IS, a system that facilitates patient transfers, (5) entered into an agreement with Dartmouth Medical School in New Hampshire, and (6) treated a substantial number of New Hampshire residents at its Maine facility.
Our analysis of whether MMC’s contacts with New Hampshire are constitutionally sufficient to support the exercise of general jurisdiction ultimately depends upon those contacts viewed in the aggregate.
See, e.g., Noonan,
1. Advertising
Cossaboon argues that MMC has “consistently advertised” its services in New Hampshire and these advertising efforts support the exercise of general jurisdiction. However, “where defendant’s only activities consist of advertising and employing salesmen to solicit orders, we
*34
think that fairness will not permit a state to assume jurisdiction.”
Harlow,
In prior cases, we have found even extensive advertising contacts with the forum state inadequate to permit an assertion of general jurisdiction. In
Glater,
the defendant, a pharmaceutical company, advertised in trade journals that circulated in the forum state, employed eight sales representatives to market products to potential customers in the state, and sold products to wholesale distributors located in the state.
MMC’s advertising to New Hampshire residents is less purposeful and less extensive than the advertising contacts found insufficient in prior cases. MMC does not purchase advertisements in any New Hampshire-based newspapers, telephone directories, or radio or television stations. Although it issues periodic press releases to forty-five media outlets, only two of those outlets are based in New Hampshire, and no press releases are sent to only New Hampshire-based media. Moreover, there is no evidence regarding the content or frequency of these press releases. MMC has placed advertisements in one regional trade publication produced in New Hampshire, but it appears that it merely advertised job openings at MMC. Finally, MMC advertises on Maine-based radio and television stations, some of which have signals that reach parts of New Hampshire. However, this advertising, although it may incidentally reach some New Hampshire viewers or listeners, is not targeted toward New Hampshire residents in particular.
Cossaboon relies on
Soares v. Roberts,
Soares does not support a finding of general jurisdiction in this case. The Soares court exercised specific jurisdiction over the defendant, but made it clear that it was hesitant to assert general jurisdiction. Id. at 307-08 (noting that the facility’s advertising had “a direct connection with the case at bar” because the plaintiff was “within the class of persons” the advertising was designed to reach, and holding that personal jurisdiction extended “at least as to those individuals whose business the solicitation was designed to ob *35 tain”). Furthermore, the advertising to forum state residents in Soares was more extensive and more purposeful than MMC’s occasional press releases and help-wanted advertisements that may have been viewed by New Hampshire residents.
2. MMC Website
Cossaboon contends that MMC’s “user-friendly and interactive website,” www.mmc.org, supports the exercise of general jurisdiction. It is clear that “the mere existence of a website that is visible in a forum and that gives information about a company and its products is not enough, by itself, to subject a defendant to personal jurisdiction in that forum.”
McBee v. Delica Co.,
In addressing what “more” is required to support the exercise of general jurisdiction based on website activity, courts have focused on the extent to which the defendant has actually and purposefully conducted commercial or other transactions with forum state residents through its website.
See, e.g., Dagesse v. Plant Hotel N.V.,
Cossaboon emphasizes that MMC’s website is not purely informational, but has interactive features. The website permits users to make online donations, complete patient pre-registration, register for classes, find a doctor, and apply for employment.
Although it has these interactive features, MMC’s website does not sell or render services online. Instead, the site is primarily informational and discusses the healthcare services provided at MMC’s facility in Maine. Moreover, MMC’s website is available to anyone with internet access and does not target New Hampshire residents in particular. Although MMC’s interactive website advertises MMC’s services and may increase the chance that users turn to MMC for their healthcare needs, that is no more true of New Hampshire residents than it is of any other visitors to the website. The mere fact that such an interactive site is accessible in New Hampshire does not indicate that MMC purposefully availed itself of the opportunity to do business in New Hampshire.
Cossaboon asserts that MMC’s website is “designed to reach and appeal to New Hampshire residents specifically.” However, she points only to evidence that a keyword search of MMC’s site for “New Hampshire” yields four web pages that *36 mention the state. 4 These four stray references to New Hampshire on MMC’s website do not indicate that MMC intentionally uses its website to target New Hampshire residents. Indeed, the homepage of MMC’s website does not mention New Hampshire at all but instead focuses on MMC’s services to the Portland area and the state of Maine, stating that MMC “fills a dual role: it is Maine’s premier referral hospital, offering services not available elsewhere in the state, and it is a community hospital serving the greater Portland region.” MMC’s website, although available to New Hampshire residents, is not purposefully directed toward them. 5
*37 3. Poison Control Center
Cossaboon emphasizes that at the time of E.C.’s alleged injury, MMC was registered to do business in New Hampshire and employed one person in New Hampshire to do work related to the Poison Control Center. Corporate registration in New Hampshire adds some weight to the jurisdictional analysis, but it is not alone sufficient to confer general jurisdiction.
See Sandstrom,
Here, MMC’s lone Poison Control Center employee in New Hampshire did not provide any medical services, poison-related or otherwise, in New Hampshire. Calls to the Poison Control Center are handled by MMC staff in Maine, and all of MMC’s poison-related medical services are provided in Maine. Instead, MMC’s one New Hampshire-based employee simply provided information and consultation services to healthcare providers and others interested in the Poison Control Center’s work. MMC’s employment of one person to educate New Hampshire residents about the availability of MMC’s poison-related services is akin to a company’s employment of individuals to advertise company products to forum residents. We have held that far more extensive advertising and marketing activities in the forum state fell short of establishing general jurisdiction.
See Glater,
4. REMIS
Cossaboon points to MMC’s participation in REMIS to support her claim of general jurisdiction. REMIS is a twenty-four-hour communication center that facilitates transfers to MMC once other hospitals and caregivers have contacted MMC with a transfer request. For example, when a caregiver calls MMC to request a transfer, REMIS facilitates determination of the appropriate services to contact and then monitors the call to collect transfer information. Transfer requests are initiated by the patient’s own caregiver, not by MMC, and patients still must travel to Maine to receive MMC’s medical services. MMC has no agreement with New Hampshire physicians whereby patients are directed to MMC for medical services, and there is no indication that MMC participates in REMIS in order to attract more referrals from New Hampshire in particular. MMC’s participation in REMIS does not reflect any act by which MMC pur *38 posefully directs its activities toward New Hampshire residents.
Cossaboon relies on
Kenerson v. Stevenson,
5. Treatment of New Hampshire Patients
Finally, Cossaboon relies on evidence that MMC treats a substantial number of patients from New Hampshire and derives revenue from its treatment of those residents. However, MMC treats New Hampshire residents only in Maine; it provides no medical services in New Hampshire. As we explained in
Harlow,
“[tjreating patients from Maine in Massachusetts, even on a regular basis, is not the same as engaging in continuous and systematic activity in Maine. A hospital that treats Maine residents in Massachusetts is, quite simply, in a different position from a hospital that treats Maine residents in Maine.”
Harlow,
In this case, New Hampshire residents represent only 1.23% of all patients treated at MMC and 2.9% of all in-patient admissions to MMC. Similarly, payments for treatment of New Hampshire residents, whether from New Hampshire Medicaid or private insurers, account for just 3.24% of MMC’s total revenue. MMC’s treatment of some patients from the bordering state of New Hampshire does not indicate that MMC purposefully attracted New Hampshire patients or otherwise directed its services toward New Hampshire residents. We cannot subject MMC to general jurisdiction based on the “unilateral activity” of New Hampshire patients who choose to travel to Maine for medical treatment at MMC.
Burger King,
D. Conclusion
In
Harlow,
a case with closely analogous facts, we held that the defendant, a
*39
Massachusetts hospital, was not subject to general jurisdiction in the District of Maine.
Here, too, viewing the contacts relied on by Cossaboon in the aggregate, as we must, we conclude that MMC has not deliberately established continuous and systematic contacts with New Hampshire such that it should reasonably anticipate being subject to suit in New Hampshire courts. Although Cossaboon points to various contacts between MMC and New Hampshire, these contacts do not meet the stringent standard for the exercise of general jurisdiction. MMC is located in Maine, organized and licensed in Maine, and provides medical services to patients exclusively in Maine. The hospital engages in some advertising of its services, maintains an interactive website, had one New Hampshire-based employee for a time, participates in the REMIS referral system, and treats some New Hampshire residents. However, none of MMC’s advertising, website or referral activities target New Hampshire residents in particular. In addition, although MMC may attract nonresidents for medical care or clinical education, its services are available only in Maine. Viewed as a whole, MMC’s contacts with New Hampshire do not amount to the purposeful, continuous and systematic pursuit of general business activities in New Hampshire. On this record, New Hampshire cannot constitutionally exercise general jurisdiction over MMC. 7
III.
For the reasons set forth above, the district court’s order granting MMC’s motion to dismiss for lack of personal jurisdiction is affirmed.
So ordered.
Notes
. In addition to constitutional requirements, an exercise of jurisdiction over an out-of-state defendant must be authorized by the forum’s long-arm statute.
Harlow v. Children’s Hosp.,
. MMC employed this New Hampshire-based employee from November 8, 2004 to September 1, 2007.
. The reasonableness inquiry focuses on an assessment of the so-called “Gestalt factors,” which include
(1) the defendant’s burden of appearing, (2) the forum state's interest in adjudicating the dispute, (3) the plaintiff's interest in obtaining convenient and effective relief, (4) the judicial system's interest in obtaining the most effective resolution of the controversy, and (5) the common interests of all sovereigns in promoting substantive social policies.
Harlow,
. These four entries on MMC’s website read, in pertinent part:
Precious Hearts Support Group. Members of the group are parents of families with children with congenital heart defects from Maine and New Hampshire, including those who have lost their battle with CHD. Neuro-Endovascular Therapy — Maine Neurosurgery. The physicians of Maine Neurosurgery provide care to patients in Maine and New Hampshire for conditions including trauma, spine disorders, tumors, cerebrovascular and carotid artery disease, peripheral nerve problems, and epilepsy. Respiratory Care. The Pulmonary Hypertension Program at Maine Medical Center serves patients throughout Northern New England, with current patients from Maine, New Hampshire, Vermont, New York, and Massachusetts.
Helping Children in our Community. All fundraising efforts by the Barbara Bush Children's Hospital at Maine Medical Center and its Children's Miracle Network in Southern and Central Maine and Northern New Hampshire benefit The Barbara Bush Children's Hospital at Maine Medical Center, reflecting the founding pledge to keep 100% of the donations in the local community. Funds raised in our area help give all children in Maine and New Hampshire access to quality medical care close at home.
. We note that Cossaboon relies on the often cited
Zippo Mfg. Co. v. Zippo Dot Com, Inc.,
At one end of the spectrum are situations where a defendant clearly does business over the Internet. If the defendant enters into contracts with residents of a foreign jurisdiction that involve the knowing and repeated transmission of computer files over the Internet, personal jurisdiction is proper. At the opposite end are situations where a defendant has simply posted information on an Internet Web site which is accessible to users in foreign jurisdictions. A passive Web site that does little more than make information available to those who are interested in it is not grounds for the exercise [of] personal jurisdiction. The middle ground is occupied by interactive Web sites where a user can exchange information with the host computer. In these cases, the exercise of jurisdiction is determined by examining the level of interactivity and commercial nature of the exchange of information that occurs on the Web site.
Id.
(internal citations omitted). While some courts have applied the
Zippo
sliding scale to claims of general jurisdiction,
see
4A Charles A. Wright & Arthur R. Miller,
supra,
§ 1073.1 & n. 22 (citing cases), it has been noted that the
Zippo
sliding scale "is not well adapted to the general jurisdiction inquiry, because even repeated contacts with forum residents by a foreign defendant may not constitute the requisite substantial, continuous and systematic contacts required for a finding of general jurisdiction.”
Revell v. Lidov,
. Similarly, MMC’s agreement with Dartmouth Medical School in New Hampshire does not support the exercise of general jurisdiction. The agreement allows Dartmouth medical students to be placed at MMC for seven to eight week clinical education rotations, and specifies that visiting Dartmouth students are not "employees” of MMC. Dartmouth students must travel to Maine to take advantage of this educational opportunity at MMC. MMC’s willingness to accept Dartmouth students for clinical rotations at its Maine facility does not indicate that MMC purposefully availed itself of the privilege of conducting business activities in New Hampshire.
. In light of our conclusion that MMC lacks constitutionally sufficient contacts with the forum state, we do not reach the question of whether the exercise of general jurisdiction would be reasonable under the circumstances.
Sandstrom,
