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Consumers Petroleum Co. v. Consumers Co. of Illinois
169 F.2d 153
7th Cir.
1948
Check Treatment

*1 his other than by one has had no assets who CON CONSUMERS PETROLEUM CO. v. salary spent on wages which he SUMERS CO. ILLINOIS. OF expenses In living received. as soon as No. 9407. Ballance, Cir., 352, we Baily 123 F.2d v. properly granted discharge held that a Appeals. Circuit Court of notwithstanding his traveling salesman Seventh Circuit. keep books records. failure July York Morris Plan Bank New Industrial Rehearing Aug. 19, 1948. Denied Cir., Dreher, Circuit F.2d Appeals re- the 2nd Circuit de- versed a District Court decision discharge similar

nied in a somewhat bankrupt A

case.

granted discharge opposed which was

because had failed account for the he

expenditure where, salary of his

here, spent living claimed it in he to have beyond means, Barry, D.C., his re

F.Supp. by the Circuit affirmed opin-

Appeals of Second Circuit on the Court, Barry

ion the District v. Morris Bank,

Plan Industrial 141 F.2d 1021. We mean, course,

do not say that failure salary

to account for received could justify

no circumstances the refusal of a

discharge. The salary size of the or cir- showing

cumstances concealment or bad might

faith well call explana- for detailed tion on the bankrupt. Where however, salary, is not in excess of required might reasonably

what he liv-

ing expenses considering the manner bankrupt,

life of the where there are no showing

circumstances fraud or faith bad bankrupt and where the testifies that he spent salary living, discharge his

may not be denied because he cannot ex-

plain in all salary detail where went

or because of minor contradictions in

estimates to some of the items. There

nowas other basis denying it here. regard contention with

bankrupt’s failure to list his household justifies kitchen furniture hardly discus His testimony

sion. this furniture

belonged to his wife was uncontradicted.

The fact that it was listed for taxation in proves nothing;

his name and we note that Judge

neither District nor the Referee

referred in denying the matter discharge. stated,

For the reasons the order re-

fusing discharge will be reversed.

Reversed.

15á

MINTON, dissenting. Judge, Circuit Hershenson, McKeon, Harry B. G. James Jr., Jenner, Albert and Edward H. E. Hat- ton, Chicago, 111.(Hershenson all & Her- Poppen'husen, Johnston, shenson Thompson Raymond, 111., Chicago, & all of appellant. counsel), Fleming, Joseph Lloyd, S. Lloyd Carl B. Bowden, Kirkland, Green, Fleming, M. Ellis, Chicago, 111., Martin & for ap- all pellee. MINTON, Before Circuit MAJOR LINDLEY,

Judges, Judge. District MAJOR, Judge. Circuit authorized “to and re- deal at wholesale coal, coke, tail in wood other fuel of brought by This action was Consumers * * * kinds, all engage Company against Petroleum Consumers *3 * * * sale with of all articles connected Company enjoin the latter Illinois to the business other dealing in and coal from in employing the name “Consumers” fuel.” marketing the business of oils Chicago metropolitan area, an ac- and for theory in plaintiff embodied counting. incorporated complaint Plaintiff was under its is that argument and the laws of the State of on Decem- continuously Illinois engaged soley in the business 28, 1925, ber “buy, and was authorized to selling distributing and fuel oil in sell, manufacture, petroleum and in Chicago deal in- area since date of its by-products and its that corporation, Since under trade of “Con- its names time in engaged it has been the business sumers” and “Consumers Petroleum Com- marketing petroleum by-products, pany,” and its during and spent such time it has particularly oils, scale in large large on a money suml of ad- promoting and County and Cook areas under the vertising its under trade business such names, corporate “Consumers” name and its name having and utilized said Company,” business, “Consumers Petroleum as trade in such it is entitled ex- to their names. clusive use connection therewith. Fur- ther, it is claimed that the defendant sub- incorporated Defendant was sequently appropriated trade laws of the State of Delaware “Consumers” the sale and distribution of buy, sell, and was authorized “to gener- and fuel oil and that as a result the ally deal in and with at wholesale use, been confused which consti- retail, import export, coal, coke, and and unfair tutes and resultant dam- wood and other fuel or material combustible ages plaintiff’s business, and every description.” and nature Defend- reputation. The defendant denies incorporated ant subsequent was wrongfully appropriated the trade name corporate reorganization as a result of a “Consumers” in connection with the sale proceeding instituted in the United States oil; distribution of fuel its March, District in which theory right is that it to utilize this corporation by Illinois the name of trade name in connection with sale Consumers was the debtor. The incorporation fuel oils prede- since of its plan reorganization directed the trustees cessor in appropriation convey, assign, transfer and all deliver such trade name plaintiff in 1925 was corporation, the assets of debtor “in- wrongful. Defendant does contend that cluding good will and the to use their engaged was in the fuel oil respective corporate names,” new but, alleged in one of its counter- corporation organized. to be On Febru- claims, plaintiff inception from the ary assignment trustees of its charged business has “been with sold, assigned writing quit claimed all knowledge Company, that Consumers de- property and assets of the debtor predecessor, might fendant’s any at time corporation and its subsidiaries to defend- commerce to sell fuel oils addition to ant, marks, “trade including names, coal, coke and other fuel.” inventories, inventions and good will, to- gether respective to use the Confusion on the pub- of the buying assignors.” names of the lic as between and defendant as to predecessor purchased (sometimes Defendant’s the source of fuel oils sought re- original purchased charged ferred to the old or Consumers in both the complaint organized in Company) was 1913 as the re- counter-claims. merger side, of a sult Knickerbocker however, Ice Each responsibility disclaims City with the Company. Fuel for the confusion and each asserts that former in the ice the wrongful business was result of act of the and the latter in the coal business. in appropriating was other and using the trade less, name “Consumers” connection more and no the trade name to use prede- oil. sale and distribution of fuel possessed “Consumers” as that words, cessor. In other in Chancery A Master to whom the cause predecessor stepped in- into shoes of large was referred heard considered a concerned. sofar as the right to its documentary evi- amount of both oral shall, therefore, We treat situation as dence, report, thor- made voluminous in existence though, had been analyzed oughly the theories pleadings, incorporation the date of the respective applicable law parties, the predecessor. thereto, and recommended that issues be decided in favor involves question A discussed much *4 against exceptions the defendant. to 53(e) On given 52(a) effect and to be Rules report, the Master’s to the court refused Proce- (2) of Civil Rules Federal recommendation, adopt- follow 723c, the dure, Master’s section following 28 U.S.C.A. ed findings its own of fact and concluded made the inasmuch District Court has as as a matter of law that defendant had respects the findings inconsist- in some of fact engage the fuel oil business by ent made Master. We with those the on its own account under its ef- think occasion to discuss the there is no name, and that neither this nor other properly given fect these should compe- of defendant matter, act constituted unfair because, the we view the rules plaintiff; tition with party each court, contrary by result reached sought guilty of laches so toas bar all relief Master, in the main of was occasioned 'by party other; each against plain- application principles of of different tiff was also barred estoppel; that the law. theory damages adopted by of Master The Master found: fact; was without foundation in law or formation, “Shortly after its Consumers equity was in with unclean Company solid began to sell [defendant] hands; party neither was entitled to Chicago, fuels and around to * relief, complaint and that the and counter- sold, among things, and other claims should be dismissed. petroleum carbon, remaining the residue gasoline after from crude has been distilled questions

Some of the numerous oil not start oil presented did to sell fuel disposed summary of in not un- domestic consumers because was fashion. upon was based di Jurisdiction year 1922 that domestic versity citizenship. til about the expressed The court per- sufficientlypérfected oil burner was jurisdiction the view that it was without mit efficient economical use in requisite and because the not in amount was homes, although type oil burner had one attempts volved. Neither side all this During been available since jurisdiction, this view to want of and present period continuing and until we think was Moreover, erroneous. court, time, Company large spent while Consumers has expressing this view as to jurisdiction, proceeded money advertising lack of sums of in and about decide sale, products purpose case it offered for for the on its merits. up good prod- building will for these attempts Plaintiff differentiate up very ucts. has built valuable It rights between the defendant with will.” reference to the use of the trade name in November, findings relate controversy predecessor and of its cor Chicago were tele- listed poration. Hazelton Boiler Co. v. Hazelton phone directory 55 concerns bearing the Tripod Boiler 142 Ill. doing name “Consumers” and in support cited N.E. this conten area. The Master also found: wording assignment tion. quite Hazelton case different inquiry making “After due and ascertain- instant and is readily distin Company that Consumers view, quishable. In our selling oil, the the business of Mr. Schurman acquired assignment right, [plaintiff’s president] chose name Con- incorpor- parties each and Petroleum sumers should, protection public, December company on liis or about rated permitted of be to continue.” the State the laws of * * * thereafter, Shortly, Illinois. findings of nothing We find around began Chica- selling fuel District in conflict with bought acquired plant go. It a bulk just Master impairs findings * * in- operated Since its trucks. situation Thus, a factual stated. we have corporation present continuing until the of its from the time wherein the time, Consumers Petroleum solely to incorporation its business confined spent large about money sums fuels as coal hard the distribution of sale, advertising products it offered it commenced and wood until when purpose building up for the sale and distribution of own products. up very for those built meantime, plaintiff in the account. good will.” valuable year incorporated 1925 was solely distri- of the sale the business Master further found: Further, bution found oils. "Commencing in Consumers Com- *5 disputed, parties Master and each pany began advertising [defendant] advertising spent large money sums of sale of fuel oil and be- for domestic users up their and built business each a gan the solicitation of orders therefor. especially their for business those These orders were filled the Standard they products with which were concerned. Company Oil of Indiana which delivered connection, kept In this must be mind it oil refined it and sold under ” subsequent that while the defendant to ‘Stanolind,’ and ‘Stanolex.’ extent, advertised oil a fuel limited it to Subsequent the reorganization pro- to made no sales such oil under its ceedings and after the was or- meantime, name until 1938. such ganized corporation, as a Delaware fuel oil dealt as it with was Master found: names of Company. the Standard Oil “Defendant carry continued to on situation, connection with this factual method of selling fuel had oils done it pertinent it is also to note that defendant’s since 1927. Commencing in Consum- agent fuel oil business even as for Stand- Company ers changed of Illinois its method ard Oil was an infinitesimal of its busi- doing business insofar as fuel oils are year average gallonage per ness. The stopped concerned. It soliciting orders for year period, through eleven ‘Stanolind,’ ‘Stanolex,’ and the Stand- 186,056 gallons, as contrasted Company Oil ard longer Indiana no 600,000 plaintiff’s gallons business of * made Shortly deliveries for it. gradually which had increased to this, after defendant for first time ac- 9,000,000 in 1936. The record also gallons quired plants one or more bulk and rented convincingly the defendant did shows that trucks delivery for the of fuel These oils. seriously consider itself fuel oil bear trucks ‘Consumers Com- prior 1938. No mention was * * pany’ made of the oil business statements fuel The Master "further found: reports during to its stockholders years undisputed “The was introduced 1927 to 1937. There evidence shows prior year 1938, defendant Exhibit in evidence when defendant be- entitled, gan e., July the sale dated of fuel it oil for itself —i. “Project stopped acting Expansion The Immediate agent For Of for the Standard Through Acquisition Oil Fuel Of Sales Indiana —there Company.” Petroleum public despite The Consumers the minds dispute, similarity authorship document of names. of this It shows further by the it defendant and was introduced very since that time had but there been “appears that it to have considerable Master found confusion. Not person evidence associated allegations prepared not denied some been pros- predecessor.” The pleadings effect constitute the bases descriptive general class pectus other success which same refers to the having adopted the trade oil companies adding coal have had “Consumers,” wrongfully points the name out to their business. ad- it great trend took name when commenced is to “A such trade fuel oil concern, is On the vantage dealings oil in 1925. purchasing going in fuel- a gain hand, cus- other that fuel price wars contends avoidance of - general same plaintiff company, of-the tomers.” hard fuels are As right to descriptive Com- class and stated: “The Consumers Petroleum busi- pany gasoline apply sta- filling six trade name its fuel oil dealer controls They profit- represent tions. ness. desirable ways business, than able more one. defendant, conten- yield They directly; in addi- profit, tion, single Harlan-Wallins case of cites trucks; tion, they afford summer Co., 64 Corp. Oil Coal Transcontinental employees year assist retaining plant C.C.P.A., Patents, 944, F.2d They round basis. could be nucleus registration over involved contest These, greater much number of stations. company mark between coal city name, capitalize under our our company. True, and an easily reputation and sell wide enable us to held oil and coal are gallons gasoline reg- millions of our properties. We * * ular fuel customers. The Con- however, pertinency not impressed, with the steadily re- sumers Petroleum the instant holding of this relates to tained It has of its customers. about 88% case. constructively them by *6 added to convert- recently, quite in California This court oil, coal ing through users to fuel sale of Co., Growers, Baking et Fruit al. v. Sunkist * ** Rotary its Ace Burner. Oil Cir., 7 166 F.2d held: Company always Consumers Petroleum has vegetables in the and are not “Fruits ** profit operations. made a Pres- on bread, same class of as general merchandise ent truck delivery Consum- costs they nor are of the same enviably ers Petroleum are at an only properties things bread. About Partly, splen- is figure. low this due they are they ed- have in common are that plant, partly, did central and location of usually ible same class and sold in the are management. The most plant to excellent customers.” stores to the same class of city plant modern oil in the equally We think true secured.” thing in common between coal and fuel The prospectus concluded: “In conclu- they pur- heating are both used for sion, the Consumers Petroleum poses and in sold recent times have been operation has been for twelve successful by the same class dealers to same

years; invariably profit; has shown class of customers. managed by its conservatively owner who Co., In Milling France Inc. v. Washburn- is competently qualified, well assisted Inc., Cir., Crosby Co., 2 7 F.2d staff; consistently; and compact grown “straight” court held that and wheat flour expanded progressively facilities “prepared” flours were not' same of the and in tune with —if not advance of—the goods or class of In hold- commodities. so acquisition by us trends fuel oil. Its ing, it stated: profitable.” would be wise and any “Classification of question is whether fuel oil commercial article A critical depends far plaintiff selling which the commenced more commercial custom upon than property general prod- the inherent 1925 is same nature of the pilot as the description Dog solid uct. biscuit class or fuels such bread are close- ly physical origin, allied in gun- coal wood was and so are calico, Much of selling argument that time. at cotton commercial classi- question. fact, poles they apart. this In are around de- fication differ- revolves ‘straight’ predicated prepared ence contention on the between flours fendant’s theory and hard as in illustration great given, that fuel oil fuels is not so are they but that We the court as commercial commodities there is no basis for think plain- opinion plainly characterizing testimony is in thus different our president knowledge shown tiff’s concern- his ing the time defendant ais common The word “consumers” sale of evident- fuel oil. the witness What only a word and limit such word affords ly was referring to the time was when protection arbitrary, ed contrast defendant commenced sale of fuel oil fanciful For a dis and distinctive words. name, on its own account and under own cussion respect, Distil see Arrow admittedly early It 1939. leries, Co., Cir., Inc. Globe Brewing v. obvious was no that there occasion Corp. Phillips F.2d and Philco prior part concern on the Co., Mfg. Cir., F.2d to that time for the reason the rec- In Pabst Brewing v. Decatur Brew Co. indisputedly ord shows that was no there Co., Cir., F. this court held part confusion on the of customers toas extract malt and beer were not origin source prior of fuel oil descriptive qualities general class thereto. conclusion based merchandise. The Other findings of the lower court premise at least on the that there point. noted at this It found: was no likelihood in the sale of confusion products. Dwinell-Wright of such also See “Plaintiff was familiar with defendant’s Cir., Co. v. White House Milk 132 F. standing, activities extensive advertis- 2d where it was held that milk was not ing when it (plaintiff) entered the fuel oil product general of the same class as tea immediately began using business. and coffee. single marking word ‘Consumers’ in the displays.” trucks and in other think the instant situation we quite persuasive that was no confu subsequently view of authorities origin sion as to soui'ce as between cited, we finding think this is of no conse- coal; sale of no con fuel oil and quence. engendered fusion as between The court also found: defendant while latter *7 “Since corporate powers 1913defendant’s sold fuel oil under the trade names continuously have only power Oil. It was de included the Standard when the ‘to coke, coal, deal in engaged wood and fendant the fuel oil business un other fuel of all kinds.’ sale controversy hereby of fuel der the that the oil is trade found to within power.” We this confusion arose. are of view charter products solid which defendant sold Assuming accuracy finding, of this we were class as point. think is beside the It not fol- does by plaintiff. oil fuel sold low from the fact the defendant right pertinent power this connection it under its charter engage note court, sale contrary lower of fuel find- also had to the Master, ii3gs engage sale of the found: un- name, name, der even its own which had parties “Each of has known since previously put been by competitor to use engaged 1927that other was sale commodity. in the sale of such testimony given plain- oil and Schurman, president, unduly tiff’s Isador prolong ‘It opinion this my cite, discuss, came to attention that much Consumers less the numerous cases Company upon by in the sale respective relied parties. 1939,’ hereby oil in found important to be of the untrue. Some more will suffice. protest objection made no upon Plaintiff or to de- Defendant relies number of cases engaging support fendant’s in the fuel oil business of its contention indi- corporate 26, under its name until January corporation vidual has a property right or a 1940 when sent to defendant a letter of his or its name and an inherent protest which in evidence plaintiff’s lawfully possessed to use if it is or ac- No. 1.” Wyckoff, quired. Exhibit Scale v.Co. Howe 198 160 972; 118, 609, identity L.Ed. 140, 49 two

U.S. 25 S.Ct. in which the parties Mexico v. Stand engaged.” Standard Oil Co. of New were California, Cir., F.2d 10 56 ard Oil Co. of Inc., America, Syndicate Investors 973, 977; Elgin Elgin Butter Co. v. Cream 422, 413, et al. v. Hughes, 378 Ill. Edward J. Co., 127, 137, ery N.E. 155Ill. 40 754,759, 38 N.E.2d stated: the court important cases most of these are Howe com- injunction “Even in cases between Elgin Butter Scale case and the peting corporations decision the trend case, they while furnish some place emphasis on less support proposition for the advanced broad * * more cas- [Citing on confusion. defendant, rationale their we think es.].” considerably has been limited the more Lady Esther, Lady Ltd. Esther Corset recent decisions. 451, Shoppe, Inc., 317 Ill.App. N.E.2d instance, For in Waterman Co. v. Mod- 165, 6, in which A.L.R. is another case Pen ern U.S. S.Ct. enjoined using cor stated: L.Ed. the court porate plain name similar to that tiff, proposition competition. though “In of this the de- even not in direct lays language origin fendant hold of Howe element of confusion as Benedict, Wyckoff, recognized importance. & controlling Scale Co. v. Seamans as of 118, 140, 198 U.S. 49 L.Ed. S.Ct. similarity re Where of names 972, 986, books, in other to the effect origin prod sults confusion will not interfere with courts ucts, it seems to be immaterial whether such party’s of a own name ‘where the con- names be treated as marks fusion, any, similarity if results from a names. The court in American Steel names, from manner of the Robertson, Commissioner, Foundries v. et But, expres- generality use.’ whatever al., sion there been earlier have upon L.Ed. comments situation and cases, it established that now is when the : states upon goods by use of his own name his “A to fall more name seems competitor' a later will and does lead the appropriately latter into the class that those to understand [trade precise But the difference already product name]. of a concern established material, pro- often since the law affords name, well known under and when against appropriation tection either to, profit is known view, upon princi- same fundamental and, material, by, if that be is intended ples.” man, require him later law to take *8 precautions prevent the reasonable to mis- page -court on the following stated: take.” general equity “The doctrine is that only enjoin appropriation will and use Supreme in The Illinois Johnson a trade-name, of trade-mark or Co., 106, where it is Mfg. Co. Skate Ill. v. Johnson completely 787, identical 125, distinguished likewise name 144N.E. corporation, enjoin appropri- will such Company case. The same Howe Scale ation and use where the court, Chicago Koebel Landlords’ resemblance in v. Pro likely produce so close as be to confu- Bureau, 176, 183, to 210 Ill. 71 N.E. tective identity, as 154, injury sion to to the Am.St.Rep. such of the 362, 364, 102 also distin corporation belongs.” to which the name Elgin Company case, Butter guished the and stated: speak- It noted that the will be court is only appropriation trade a ground upon think the true which “We use; in stated, name but its court a equity jurisdiction court of re- to 380, page 162, U.S. 70 L.Ed. defendants, bill, prayed as in this strain the 317: that, rests, name by assumed the de- to is so similar that of person fendants the com- “The mere fact that one pub- mislead and confuse plainant adopted to used a as and goods trade-mark his city prevent in the adoption mind as lic to the does and use of by case, articles pany holding others on supra, same trade-mark in no description. a different There the senior trade mark user of a property in a apart junior trade-mark from barred user interfering awith which business trade in connection with in or the same mark the latter when user employed.” it is faith notice its use and without expends money user ef- senior Metcalf, In v. Milling Hanover Star Co. building fort up substantial a 403, 357, 240 U.S. 60 L. 36 S.Ct. unoccupied a territory has been court, referring marks, Ed. to long a time user’s the senior busi- stated: ness. course, symbol “Of if or device is al- use, ready general employed in such these From authorities and others adoption manner that an as index of cited, appears could to origin produce source or con- principle a person established or cor public, fusion mislead the not sus- poration acquire property right can ceptible adoption as a trademark.” only by trade mark use of or trade In Drug United such mark v. Theodore or name connection Company, Ap Rectanus 39 S. the same class. 48, 50, plying Ct. L.Ed. principle, this the court stated: we view “ acquired * * * property the defendant right a particular to mark right “Consumers,” trade name use, grows adoption; of its not its mere out applied oil, to the reason simply designate its function is the goods not use in that did such name connection product particular of a trader and long prior until time the protect against his the sale appropriated trade name had been and used his; product of another’s and it is not by the in connection with subject property except connection corollary, plaintiff As in 1925 business. existing with an business.” right had a appropriate and use Esso, Cir., Co., Inc. v. Standard Oil name in with fuel connection oil. 98 F.2d the court stated: connection, have not we conflicting “As between to the claimants overlooked argument, stressed right mark, priority to use name or court, during period the lower appropriation implies than priority more from 1927 when defendant was employment of the mark. means that he It selling in a limited fashion in employed who particular mark in a oil under Standard market better that market.” Company, Oil it advertised fuel oil It has person also been held that a telephone directory, billboards corporation adopts who uses a trade frequently otherwise. has been held one territory permitted mark in will not be Illinois, however, adop “The mere extend its territory use into a different advertisements, tion words in doing origin where so confusion as to price lists signs circulars and and on will result. In Federal Trade Commis- stationery give no exclusive their Algoma sion v. Lumber U.S. Eye Hump use.” Hook Co. DeLong *9 page 81, 54 315, page 321, S.Ct. 78 L.Ed. Hairpin Mfg. Co., 297 Ill. 130 655, the court stated: 765, 767; N.E. Hazelton Boiler Co. v. “An analogy be found in the deci- Tripod al., Boiler 142 Ill. Hazelton et sions marks, on the law trade of where 494, 507, 30 N.E. 339. principle the applied a legiti- that name argues The defendant also a private that territory mate may generate in one con- right complain party has no about the fusion when another, carried into corporate corporation use a of its name given must up.” then be fraud, deception absence of palm- the or Industries, In off, Fruit Bisceglia ing v. especially Limited when there is no second- Bros, Cir., Corp., 754, 3 101 F.2d ary the significance the attached to name of court Milling cited Hanover decisions, Star Three plaintiff. all by Corn- this

162 case, page Milling supra, this Star Co.

court, upon support of are relied 20 36 713: General Co. v. S.Ct. L.Ed. contention. Industries 60 Cir., Corp., Wacker Drive Building principles general “It results from Products, 474; Wilhartz Turco F.2d rights, thus far trademark discussed that 731; Inc., Cir., California Fruit F.2d user, may like others be lost rest Exchange, Bak Growers et al. v. Sunkist laches, ac- nonuser, abandonment, or fact, Co., Cir., In F.2d 971. quiescence. ac- laches and toAs the General Industries claimed that case held, quiescence, repeatedly it has been here. decisive We think defendant’s in cases acted where defendants fraud- this founded. The reliance on case is ill plaintiffs’ ulently knowledge or of with possibility involved incidental of rights, by injunction relief arising from mere confusion the future accounting profits of although accorded an similarity corporate names between of as should be denied.” corporations who were taken While been appeal has no the defendant with each other. In dismissing its from the court’s decree threatening un merely to do business cross-complaints, fact we think the to that a similar der name the plain out, protest defendant made pointed no plaintiff. As the court tiff’s use “Consumers” name parties “The are not page 156 F.2d business from competition connection with its fuel oil likely be or found to to be filed its answer the defendant until Also, each other.” the court relied with cross-complaint the institution showing after upon heavily the absence of a suit, present is inconsistent with contrast, any actual confusion. present plaintiff’s use was contention that parties actually engaged in com here are See wrongful beginning. Men undisputed petition finding that with Holt, 524, 9 endez v. U.S. similarity a con of names created de only 32 L.Ed. 526. Not did among their fusion customers might right fendant which it abandon origin fuel source oil. or have had to use the connection name Fruit case af- California Growers business, long with si but oil support less fords even n recognition lence of such constituted There, expressed view, we contention. plaintiff. on is the confusion page that it 166 F.2d not confusion sponsorship and origin or We, therefore, the view controlling factor. use of trade name that defendant’s finding by trial the. there Not no with sale “Consumers” in connection confusion, held, court court of 1938was viola of fuel oil commenced in finding a likelihood of there was plaintiff’s right tion use origin. or source confusion as to name and amounted to unfair case, finding have we instant competition. Furthermore, disagree we absent. case was the lower court’s conclusion distinguishable The Wilhartz case also plaintiff’s long delay in taking action finding ground was no there against the defendant constitutes laches finding of the likeli- evidence to barring relief, all is barred or that it the source hood as to case, estoppel. In our view product. plaintiff’s no occasion to institute against Moreover, an action arguendo until assuming use commenced when the latter defendant had name in with its connection sale connection “Consumers” business, of fuel which was direct cause we distribution *10 business; line lost such its failure to the confusion in that think it, fact, doubtful, especially in the under the view of fact in authorities so to, continuously plaintiff referred commenced heretofore if plaintiff could prior in action connection an fuel have maintained to that the used Certainly As the it could not have was stated in Hanover so time. done business.

168 Court. 1927, Supreme be- 1925 three decisions during period to the the Bros. in the engaged Co. v. Wolf cause Hamilton-Brown Shoe defendant was 269, L.Ed. years Co., 251, & 60 240 36 during those U.S. S.Ct. oil business Co., 1938, 629; Kresge the any capacity. Mfg. 1927 Co. to Mishawaka v. From ; reason 1381 plaintiff 203, 1022, the 316 suffered 62 86 L.Ed. harm for U.S. S.Ct. Sanders, 331 Champion Spark Co. v. Plug that defendant’s limited 125, 1136, name “’Con- the 91 L.Ed. not conducted under U.S. 67 S.Ct. upon two sumers” under The defendant relies the first but trade question* is Company. cases, plaintiff No relies Oil of these Standard while the subsequent plaintiff upon raised thereto the but The decisions both the latter. apt on served a notice the the time Hamilton Shoe to defendant the latter’s to protesting appear confined Mishawaka case to be in con- statutory the use the name “Consumers” mark situations where a business, infringement fuel oil nection true was involved. appropriately infringe- suit was instituted. thereafter the mark former case both trade competition found, ment unfair were important trouble Another employed determining but the criterion question plaintiff, some ad whether proof character and burden of neces- injunctive relief, is dition entitled to to sary support appears a monetary to award monetary award. That latter does upon to have been based the former. matter of plain not follow as a course is out, pointed page U.S. court 240 Siegel- from the authorities. Saxlehner v. “* * * 256, 270, 36 60 L.Ed. S.Ct. 629: 42, 16, Cooper 179 21 45 U.S. S.Ct. upon be necessary pass it will not to 77; Milling v. L.Ed. Hanover Star Co. question proper measure recov- Metcalf, 357, U.S. ery in a non-trademark case.” The court 713; Champion Spark Plug L.Ed. Co. stated, page U.S. 36 S.Ct. Sanders, 67 S.Ct. L.Ed. 629: 91 L.Ed. The Master recommended “Not only findings do the court pay ordered to appeals, supported by abundant evi- plaintiff profits gains and which dence, complain- show that imitation of subsequent January (the lost fraudulent, ant’s mark was profits plaintiff’s protest), date of letter of found included decree are confined to $167,348.26. Concerning this recom through per- as accrued to defendant mendation, “The the court stated: Master sistence in the unlawful simulation damages pure awarded on fic based complain- face very plain notice of tion.” grasp While we find it difficult to rights ant’s contained its bill.” upon precise which Master’s basis Under such held circumstances court made, recommendation was it is sufficient the defendant must with the present note the award profits theory it “on accrued to represented profits the entire ex maleficio.” a trust during made on the sale of oil period. Thus, appears predicated relevant The Mishawaka case was predicated solely have been in statutory on infringe- rather mark ment; theory credulous have no unfair involved. stated, all the fuel sold oil sold defendant The court page U.S. S. wrongfully appro if the latter Ct. 86 L.Ed. 1381: priated the trade and used name in con “Deeming present matter im- troversy. And face the fact portant question Trade-Mark that there * * were of concerns scores brought Act we the case here sole- oil. area in sale of fuel ly provisions review of the decree

While numerous authorities dealing profits relied measure with the and dam- upon opposing ages conten- infringement found concerning monetary tions Master’s two lower courts. Whether there was such award, it is sufficient infringement we think to refer to an entitle the petitioner as to *11 164 ap- vigorous and provided by esty the remedies federal faith. The the or open made parently trade-mark laws is not effort it has therefore sincere main-

here.” both in the below and here court its own tain legal right the use of upon a appears decision turn the sale of in connection with provision Act, 15 U.S. the Mark of Trade least demonstration oil is at some seq., C.A. the provides for et § intentionally did trans- purposely or recovery damages the profits of the gress rights plaintiff. And of so, wrongful use a trade Even mark. its con- fact that we have concluded that three members court dissented of the impairs wrongful nor duct was neither ground that that the proof was there no dispels faith. acted the idea wilfully palmed defendant’s been circumstances, Under we are of plaintiff. as off those of rights view and so hold case, Champion Spark Plug both In the an sufficiently protected plaintiff will be infringement statutory mark and un- the sit- equities injunction that the There, competition fair were involved. monetary award uation are injunction the District Court allowed an denied. should be infringement for trade but denied mark is, court there- Ap- lower accounting. decree an The Circuit Court of part, fore, part also reversed peals affirmed in affirmed Court the District accordance proceed directions to held guilty com- unfair expressed. Supreme herein rec- with views petition. While 1139, 130, ognized, page 67 S.Ct. U.S. MINTON, L.Ed. “that Judge where unfair com- Circuit (dissenting). petition established, is any doubts as I agree majority, am unable to with the adequacy generally of the relief are my I believe it worthwhile to state against resolved transgressor,” it went briefly. views start prop I out state, on to “But there here no show- competition osition that unfair is a tort. palming of fraud or off. Their ab- wrong. It is no wrong If com there sence, course, undermine does mitted, Clearly, there relief. can no finding competition. [Citing unfair confusion wrong itself not the con But the of the character conduct cases.] fusion which arise from the mere giving rise the unfair of a domain word remedy to the relevant which should can of itself lead action. We to no have afforded.” The as to decision court already as said much General Industries stated, page Mishawaka case Bldg. Corporation Co. v. 20 Wacker Drive 1139, L.Ed. 67 S.Ct. 1368: al., Cir., et 156 F.2d 476-478. Supreme Court Co. v. said Scale Howe proposi- not stand for “But does Wyckoff al., et U.S. will be accounting tion an ordered “* 609, 614, 49 972: courts L.Ed. infringe- an has been merely because there confusion, will not interfere where the ment. the Trade Act Mark Under any, if similarity results from predecessors, ac- names, not from the manner of injunc- has denied counting been where an use.” .. equities case. satisfy tion will [Citing The same is true cases.] Court, Supreme The Illinois whose competition.” unfair .of case, statements the law bind us Boiler Co. Hazelton said Hazelton plain here conceded al., Tripod Boiler Co. et 142 Ill. tiff, both found Master 345: N.E. below, court occurred, any “If confusion fraud off guilty palming or but that similarity two cor- from cor arisen solely case is one of attempts names, porate ánd identity trade name. In we porate the defendant to deceive. on the nothing satisfied But, held, similarity already have a lack hon- we demonstrates conduct that *12 palm- is the circumstance was guilty of a of which of no fraud or complainant complain, right the solely has off one no the case is but right identity having corporate at least as a confusion of or corporate is in there of its name name. we are satisfied complain- dem- transaction of nothing its business as in defendant’s conduct has If faith.” injury honesty ant use its results onstrates a lack or name. complainant cause, to the such things If cannot true, they these be injuria.” absque is damnum disputed, I has wrong then ask what authority, Nim's, An Un- eminent Mr. ques- the defendant committed? What Competition fair Marks, Trade Vol. tion is Does the mere boils down this: 92, p. Sec. says: by par- arising confusion from the use word, descriptive ties of the same descriptive “Where the names consist of domain, is give word geographical words, or party and neither user the field the to use exclusive can show secondary name has a majority name? The holds that meaning, priority of use does not avail. does, « * * not but its authorities do If had attached Esther, holding. Waterman, Lady The descriptive feature, distinguishing a words cases all where were cases Johnson it could have prevented copying secondary meaning expressly found or distinguishing feature.” disputed. not Protective Landlords’ The foregoing law state authorities misrepresenta- there evidence of Ias understand wrong it. If is there a wrongful The tion and conduct. Investors that leads to confusion the likelihood or Syndicate case involved an administrative thereof, there if an action. So Secretary act Illinois of State there ais trade-mark valid or application passing on an for the colorable so imitation used another to use certain name. The that there is confusion, likelihood of observe, set the statute standard he was to is infringement actionable. So and his discretion not disturbed. Cases a trade acquired name secondary that has of this are kind not authorities in field meaning. The use of that name in a man- competition. Nims, of unfair Unfair Com- likely ner lead to confusion petition I, Marks, Trade Sec. Vol. actionable. acquired If the name no p. 247. secondary meaning, it must be used opinion’s majority error re- way deceptive that is or for fraudu- misconception gard stems from its purpose lent palming goods off case, Esther Lady issue here. Since the as the one another or such misuse certainly law that the in Illinois of the name must create con- likelihood competing parties not be need always fusion. There must be some ele- same customers unfair market for the ment of wrongdoing that or is results in competition to occur. In this context likely to result in confusion. it’ is So emphasis law’s courts often remark on the any tort. There must abe that in- wrong competition, rather than jures. Wrong is the basis whole the initial re- do overlook courts not conception action, of tort whether it be wrongful quirement ap- the defendant’s unfair otherwise. plain- propriation of word to which The word “Consumers” is word right. his Since tiff has established in issue here. “Consumers” is a competition, parties this case public domain, word incapable in- raised the issue cases mere appropriation becoming act volved. property exclusive any one. attempted register majority’s were if law for Even I opinion, respectfully as a trade-mark submit there and there is find- ing of secondary meaning not, plaintiff is the is first user attaching to word plaintiff. used such sense would au- majority the name in “ * * opinion freely equity admits: interfere. From court of the thorize a *13 Kellogg Supreme that. plaintiff or- The when the Court said in ganized, Co. used the name v. Nat. defendant Biscuit general

“Consumers” in the business 73: fuel 83 L.Ed. up in considerable and had built shar- undoubtedly “Kellogg is plaintiff when field known ing the article goodwill of came along. With the whole lexicon sharing in Wheat’; ‘Shredded and thus from in enter a to choose order to skill a market created which was Chicago, branch fuel field .the judgment predecessor plaintiff’s plaintiff name, al- chose the defendant’s ex- by vast has been widely extended ready in in the fuel The field. general made. penditures advertising persistently widely had a defendant well known and Sharing in unfair. But seal which it its busi- advertised used pat- goodwill unprotected by of an article ness, plaintiff that seal in imitated aof ent exercise or trade-mark is the its fuel oil business. conduct Such free possessed by all—and part plaintiff District warranted public is consuming exercise of which the adoption finding Court that: “Its evidence deeply There interested. no hereby name and seal found similar part deception passing off or on the * * to have been accidental” and innocent or Kellogg plaintiff conclusion of did law questionable con- only evidence not come court with clean into hands. that of the instant duct advertising In 1927 the defendant was plaintiff. oil juxtaposition fuel media in in the District agree I Court advertising, sell- plaintiff’s and was been complaint have dismissed should Oil fuel oil furnished it Standard reason equity for the further without seal sold court not come into plaintiff did expand defendant. defendant did not equitable deny I would with clean hands. in- fuel when it oil until agree certainly would relief and began sell stalled its own tanks and damages plaintiff. no due extensively. fuel oil That had competition, fair to do. That was in which

'the has an interest. The defendant continued to use its name plain- years

used it for twelve before the

tiff into existence and thirteen came plaintiff

years ex- came into after that: District found

istence. The Court oil engaging “Defendant CO. TOOL et al. HUGHES SPENGLER its established business under 3639. No. any improper mo- so name did not do with Appeals. Circuit improper fraudulent, or unfair tive and Circuit. Tenth been act on Aug. 7, proved.” argued, majority plaintiff impressed argu- with the the court was de-

ment, when the until that not selling fuel changed its method

fendant selling product own oil extensively engaged more

of another business, did impact feel

begin then

competition, and up will built

began share in the fuel business. unfair about nothing wrong or

There was

Case Details

Case Name: Consumers Petroleum Co. v. Consumers Co. of Illinois
Court Name: Court of Appeals for the Seventh Circuit
Date Published: Jul 16, 1948
Citation: 169 F.2d 153
Docket Number: 9407
Court Abbreviation: 7th Cir.
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