OPINION OF THE COURT
Plаintiff-petitioner (Con Edison) challenges the validity of the following portion of an order issued by defendant-respondent (PSC) on February 25, 1977: "All utilities subject to the jurisdiction of this Commission shall discontinue the practice of utilizing material inserted in bills rendered to customers as a mechanism for the dissemination of the utility’s position on controversial matters of public policy.” The challenge is predicаted upon claims of First Amendment violation and unconstitutional vagueness.
The inquiry by PSC into the proper scope of leaflets еnclosed with utility bills apparently was spawned by complaints addressed to a Con Edison bill insert relating to the need for nuclear рower development. The complainants sought a PSC ruling that would permit them to enclose an insert in a future billing presenting their views on nuclear power. They also sought a ruling "that where the billing process has been used for purposes of advocating onе side of a political and controversial issue of public importance, the forum of the billing packet must then be opened to contrasting points of view”.
After receipt of the complaint, the PSC, in a separate administrative proceeding, began an over-all review of its policy concerning advertising by regulated utilities. The review culminated in a statement of advertising policy issued on February 25, 1977 and an "Order Implementing Certain Restrictions on Utility Advertising” issued the same date. The order included the bill-insert restriction quoted above. A request for a rehearing by Con Edison and others was denied by PSC order dated July 14, 1977. This order included a determination thаt a program allowing the expression of all points of view in bill inserts would be too difficult to administer.
In its policy statement and orders the PSC found that it would be unfair to subject ratepayers with differing points of view to the arguments of utilities through the billing mechanism; that the billing mechanism provides a unique means for utilities to present their views to ratepayers and that the use of the mechanism for that purpоse would confer an undue advantage; and that due to special limitations, bill inserts should convey only information clearly helpful to consumers.
It is well settled that commercial speech is protected by the First and Fourteenth Amendments to the United States Constitution. (Bigelow v Virginia,
The PSC contends that compelling interests justify the order, but the arguments advanced in support of this contention are not persuasive. The use of bill inserts does not represent a subsidized means of presenting management’s views, since it is conceded that the cost of mailing would be the same whether or not the inserts were included with the bills. Moreover, the PSC may allocate any increased cost to the proper aсcount. Consumers are not, therefore, required to subsidize views with which they do not agree. (Cf. Abood v Detroit Bd. of Educ.,
Although the PSC asserts that alternate channels of communications are open to management, such channels involve more cost, are less likely to reach subscribers and may be less effective. (Linmark Assoc. v Willingboro,
The ban on the discussion of "controversial matters of public policy” through the medium of billing inserts presents a vague standard. (Coates v City of Cincinnati,
The PSC argues that the standard is virtually identical to that approved in Red Lion Broadcasting Co. v Federal Communications Comm. (
The PSC maintains that the privilege to disseminate utility bill inserts derives from the privilege of franchisеd monopoly and therefore may be regulated to assure its exercise in the public interest. Although this may be true as a general proposition, the regulation adopted here totally banning such inserts has no basis in the statutory powers accorded to the PSC. (Matter of City of New York v Public Serv. Comm., 84
Submit judgment for petitioner-plaintiff.
