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Connie A. Nagrampa v. Mailcoups, Inc. The American Arbitration Association
469 F.3d 1257
9th Cir.
2006
Check Treatment
Docket

*1 margin shares in a call dur- RealNetworks NAGRAMPA, A. Connie

ing period, a black-out his RealNetworks Plaintiff-Appellant, pursuant lapse shares forfeited to a were argument This rests on Tuffs restriction. period as a conception blackout MAILCOUPS, INC.; The American “lapse If restriction.” we were assume Association, Arbitration arguendo period blackout could be Defendants-Appellees. restriction, lapse argu- considered a Tuffs ment fails because he did not forfeit his No. 03-15955. pursuant lapse RealNetworks stock to a United Court of Appeals, States

restriction, pursuant Agreement to the Ninth Circuit. Morgan he freely entered into with Stan- ley. paid Tuff could have down the debt Argued and En Submitted Morgan Stanley he owed order satis- Sept. Banc 2005. fy margin requirements. Had he done Filed Dec. so, Tuff have been all keep able shares, his blackout pe- RealNetworks fact, notwithstanding.

riod the purpose periods

of the blackout was to ensure that

Tuff retained his RealNetworks stock for period,

the duration the blackout not to

serve as a means to forfeit shares.

Tuff in effect asks this court to hold that a period opposite

blackout has the exact ef-

fect of intended purpose. its We decline

to do so.

IV. CONCLUSION affirm the judgment

We district court’s respect grounds

with to both of Tuffs

appeal. The taxable transfers occurred

when Tuff exercised options, his and 26 1.83-l(e) §

C.F.R. recogni- does not allow ordinary

tion of merely losses because the employer

taxpayer’s imposes pe- blackout against guard trading.

riods to insider

AFFIRMED *6 SCHROEDER,

Before Judge, Chief REINHARDT, KOZINSKI, THOMAS, O’SCANNLAIN, GRABER, WARDLAW, FISHER, GOULD, TALLMAN, CLIFTON, Circuit Judges.

Opinion Judge WARDLAW; by Partial by concurrence Partial Judge Dissent CLIFTON; O’Scannlain; Judge Dissent Dissent Judge KOZINSKI OPINION WARDLAW, Judge, Circuit with whom SCHROEDER, Chief Judge Judges REINHARDT, THOMAS, GRABER, FISHER, join, and GOULD and with Judge joins whom CLIFTON Part as to II-A and II-B.

The question before us is whether a provision to submit to arbitration in writ- ten franchise is valid and en- forceable, requiring therefore the district stay proceedings court to and refer the disputed franchise to arbitra- Bailey, Kate & Leslie Gordon A. Trial tion under Federal Arbitration Act Justice, Oakland, Lawyers CA; for Public (2000). (“FAA”), §§ 9 U.S.C. 1-16 In a *7 Bland, F. Paul Trial for Lawyers Public a opinion, three-judge pan- now-withdrawn Justice, D.C.; Washington, Sanford M. of el our court held that the unconsciona- Cipinko, Law Offices of M. Cipin- Sanford bility provision of an arbitration contained ko, Francisco, CA, San the plaintiff- for agreement question in the franchise is a appellant. Here, for the arbitrator decide. howev- er, the plaintiff did not seek of invalidation Oh, Glenn Plattner J. and Christine S. the agreement franchise as a whole on Gilchrist, LLP, Jenkens & Angeles, Los grounds unconscionability; of instead she CA, for defendant-appellee MailCoups, the challenged unconscionability solely the of Inc. Therefore, provision. the arbitration Warnlof, Sumnick, John & S. Warnlof error that to hold consideration of the Creek, CA; Hufstedler, Shirley Walnut M. unconscionability provi- of the arbitration Foerster, LLP, Morrison Angeles, & Los sion was to be determined the arbitra- CA, for defendant-appellee, the American tor. Arbitration Association. clarify, We case en banc review this recently Supreme as the has reiter- Court ated, complaint crux that when the of the challenges validity enforceability the or of agreement containing the arbitration the Buckeye, 126 agreement.” S.Ct. of whether the entire question then the provision, fails to Judge 1208. O’Scannlain’s dissent whole, is unconscionable as a agreement, law recognize aspect a of California further See to the arbitrator. must be referred provides striking that unconscionable Cashing, Cardegna, v. Inc. Buckeye Check — of leaving the remainder provisions, while 1204, 1209, 163 -, 126 S.Ct. U.S. intact, valid, and agreement the enforce- (2006); Corp. Prima Paint L.Ed.2d 1038 able. Co., Mfg. 388 U.S. & Conklin Flood 403-04, 18 L.Ed.2d 87 S.Ct. closely Nagram- examine One must (1967). crux the is complaint the of When legal apply pa’s complaint invalidity of the contract a not the the why striking principles understand whole, provision rather the arbitration affect provision arbitration does not. decide itself, courts must then the federal agreement at is validity franchise of. invаlid is whether arbitration separate asserts six sue. § 2 and unenforceable under U.S.C. removed) (since in her causes of action2 shirk The federal courts FAA.1 .cannot complaint, state none of which seeks statutory obligation simply to do their so Her invalidate the contract as whole. controlling state law specifically because substantive fifth sixth causes action consider, requires exclusively challenge validity the court analyzing validity provision. Although of the arbi- arbitration course California law argues appropriately under the circumstances sur- provision, tration procedur is making agree- of the entire rounding based, ally part, on its unconscionable 1209-10; Buckeye, 126 S.Ct. at ment. See adhesion, in a contract of Na- inclusion Casarotto, Assocs., Inc. v. Doctor’s does assert the entire grampa L.Ed.2d 116 S.Ct. U.S. invalid; agreement unconscionable Paint, (1996); at 403- Prima U.S. nor she seek form relief does Judge O’Seannlain’s S.Ct. 1801. To con as a whole. agreement mistakenly argues holding dissent trary, pro the other four causes action agreement unconscionable if the franchise vide relief fran- finding partly on based binding upon parties. is valid and adhe- chise contract of analy- provides § FAA required sion—the California law Because directly agreements generally are valid “ground affects sis—is amendment, judi- acknowledges splitting, Judge that affect and res O'Scannlain's dissent *8 Witkin, challenges pro- Nagrampa principles. cata See 4 B.E. California separately independently and from the vision (4th ed.2006). § 25 Under the fed- Procedure aas in two isolated causes of whole system, eral word ‘claim’ denotes the "[t]he Indeed, no cause of action in the action. allegations give rise to an enforceable alleges agree- complaint that the franchise right Federal Practice to relief.” Moore's is invalid because it is contract of ment ed.2006); (3d § see also 10.03[2][a] at 10-23 adhesion; Nagrampa nor does seek to invali- ("A 8(a)(2) pleading which sets Fed.R.Civ.P. agreement; be nor would it date the franchise ... claim relief ... shall contain forth a provision invalidated if the arbitration is (2) plain statement of claim short and deemed unconscionable. showing pleader entitled to re- Russe, ...”); Original Ballet lief. Ballet Ltd. v. 2. A "cause of action” under California law is Theatre, Inc., (2d Cir.1943) 133 F.2d law, equivalent to a "claim” under federal (A aggregate of operative claim "denote[s] upon although system California based give right in facts which rise to enforceable pleading system, code which creates old courts.”). systems pleading between the differences two enforceable, upon grounds proprietary and “save such information. The decision or in of equity as exist at law for the revo- the arbitrator shall binding upon contract,” any required parties cation of are judgment upon we to turn to law to address Na- award may California be entered in court any hav- grampa’s regarding ing jurisdiction the uncon- arguments thereof. The situs of the scionability provision. of arbitration proceedings shall be the re- gional holds that law unconscionable office American Arbitration provisions generally are unenforceable. Boston, Association which is in located provisions may, Such unenforceable how- Massachusetts. The costs of arbitration ever, be severed from valid and en- shall equally by be borne MailCoups and provisions, forceable even those also con- Franchisee. Eaсh shall be re- provision. sponsible tained within the arbitration for the fees and expenses its correctly The district court proceeded respective attorneys and experts. analysis unconscionability under September In years after two as a California law defense enforce- unprofitable operation of MailCoups her ment of the arbitration included franchise, Nagrampa unilaterally terminat- in Nagrampa’s agreement. franchise Be- agreement. ed the franchise This contract cause the court to properly district failed dispute arose December 2001 when Ma- law, apply California which has continued ilCoups proceedings initiated arbitration ruled, to evolve since district court we by filing a Demand for Arbitration with reverse remand for proceed- further AAA, claiming that at the time Na- ings in with opinion. accordance this grampa agreement, terminated the she $80,000 owed MailCoups excess

I turn, fees. Nagrampa, charged that making rather a forty-one percent than June Connie re- profit per year, prom- had MailCoups offering ceived an circular Mail- ised, $180,000 in person- incurred over Coups, On August Inc. Na- $400,000 al debt to pay and had over grampa entered into an with MailCoups. Nagrampa various fees to MailCoups operate establish di- forty-one profit states that percent coupon advertising rect mail franchise figure orally communicated Coups’s Coups system. under Mail Super MailCoups a figure this was not pro- franchise contains a that she had calculated Further- herself. arbitrate, requiring parties vision more, in a letter sent to in accordance with the rules of the September agreed American Arbitration Association pay mailings, the amount due on the (“AAA”), any dispute that out arises which reduced by would be unused Adver- agreement. relates to the franchise tising CoolSavings charges. Funds and The arbitration pro- further vides: MailCoups’s initial arbitration demand *9 California, designated Angeles, shall not

[T]his clause be construed to Los as the MailCoups’ right any hearing limit In a pro- February to obtain locale. letter dated 6, 2002, remedy, objected visional including, Nagrampa’s attorney without limi- to tation, injunctive any clearly relief from court of He proceeding. stated, competent jurisdiction, may be ready willing as neces- are not or “We sary in MailCoups’ subjective judg- sole with also proceed arbitration.” He assert- ment, validity its Marks protect Service and ed “serious concerns about the of terest, fees, attorney’s any other relief that and disagreed and arbitration clause” the might proper. court deem The fourth the compelled “in fact the Nagrampa was that allegations cause of action sets forth further to arbitrate.” He alleged clause the Fran- selection, MailCoups violated' requesting objected the venue Law, again prays and for Nagrampa chise be Con- the for the arbitration that venue suit, interest, damages, legal cost of attor- California, Costa, in which county tra fees, any and ney’s other relief deemed MailCoups fran- operated her Nagrampa and proper. Nagrampa’s fifth causes sixth objected also arbitration chise. He challenge validity specifically of action objections, on Na- clause. Based those fee provi- enforceability of the arbitration and response file counsel refused to a grampa’s action, fifth for sion. The cause of viola- arbitration. of Legal tion the California Consumer procedural skir- Following further Act, §§ Remedies Cal. Civ.Code 1750- mishes, AAA September on provision alleges that arbitration manager parties notified the case one-sided, substantially not fall is does hearing place would take expectations of within the reasonable Na- Boston, Massachusetts, in accordance with unduly grampa, oppressive, and is unlaw- forum selection clause the arbitra- ful, fraudulent, unfair, and unconscionable. provision. tion On October that Nagrampa alleges further the arbitra- suggested pro- that arbitration arbitrator a tion is contained within con- Fresno, California, as a more cost- ceed adhesion, of the AAA tract that has efficient and convenient venue. biased, strong incentive to and that venue, objected vigorously to the Fresno and denies her other AAA confirmed manager and the case that For of process. franchisees due this cause Boston, place arbitration would take action, Nagrampa prays damages, for costs Nagrampa Massachusetts. After failed to suit, interest, fees, attorney’s legal and AAA, obtain fee waiver from the Na- any other relief that court might deem grampa indicating sent that she letter action, for proper. sixth cause participate in the arbitration Competi- violation of the California Unfair proceedings. Law, §§ tion Cal. Bus. & Prof.Code 17200- 17208, alleges Nagrampa acting as Instead, Nagrampa filed this action attorney general to private contest Mail- against MailCoups Superi- and AAA the Coups’s requirement its franchisees California, or Contra Court of State through disputes resolve arbitration. The Buckeye County. Because instructs Costa Nagrampa relief seeks for sixth cause complaint examine the crux of the we of action court preliminarily “this challenge to determine whether it is a enjoin MailCoups permanently Inc. or to arbitra- the contract a whole unilaterally imposing its Arbitration provision, 126 S.Ct. at we de- plaintiff Nagram- A. Provision Connie complaint length. The first scribe the pa” attorney’s and that she be awarded allege law three causes action common fees, suit, costs other relief first, claims for torts: relief might proper. Nagrampa the court deem second, misrepresentation; intentional complaint nowhere in her seeks have negligent misrepresenta- claims relief for the franchise as a whole invali- tion; third, she claims relief fraud dated declared unenforceable. suppression deceit and of fact. For action, January jurisdic- invoking these three causes On *10 suit, diversity prays damages, legal citizenship, for in- tion on the basis of of costs of

1267 glossed MailCoups question this action district court over removed District for of United Court whether the arbitration provision pro- States is cedurally Northern District California. unconscionable and concluded a compel thereafter motion to arbitra- procedural unconscionability filed was not stay Nagrampa’s ac- tion and dismiss “dispositive” a for issue the motion to com- tion, alternatively seeking transfer to the pel. The district court addressed for the United District Court Dis- States whether provision the arbitration is sub- Massachusetts, trict which stantively unconscionable found and opposed principally upon ground that provision is valid both provision is unconscionable. enforceable and that the contract issues were for the Finаlly, arbitrator decide. law Although the choice of clause parties because found that had agreement article 36.17 of franchise agreed Boston, arbitrate Massachu- is that of provides governing law setts, not the district which court Massachusetts, parties both State of 4, presides, § see U.S.C. 9 it dismissed the proceeded throughout have the district action, permitting MailCoups to move in appeal assumption court and on on the the District for Court the District of Mas- governed the franchise compel sachusetts to arbitration. result, by California law. As a the district applied determining court timely California law appealed. On March 21, 2005, whether the arbitration is uncon opinion, in a now-withdrawn scionable. will follow suit because the We three-judge panel our court affirmed the parties their through course conduct grounds district court on different from have agree waived the of the upon those which the district court relied. specifies ment that application Mas Inc., Nagrampa MailCoups, v. 401 F.3d sachusetts See 13 (9th Cir.2005). law. Williston Con 1024 We now address en (4th ed.2005) § (stating tracts 39:27 validity enforceability banc the parties impliedly to a contract waive a provision Nagrampa’s fran- term through clearly course of conduct agreement. chise manifesting an intention to waive the

term). principle recognized This both in II California, Daugherty v. Kimberly- Co. validity scope an arbi Clark Corp., Cal.App.3d 14 92 tration novo. clause are reviewed de See (1971), Massachusetts, Cal.Rptr. and in 120 Int’l, Inc., Ticknor v. Choice Hotels 203, Harrington, see Porter v. 262 Mass. (9th Cir.2001). 931, F.3d Whether (Mass.1928). 530, 159 N.E. to sue right has waived the motion, ruling on agreeing the district is reviewed de novo. arbitrate court, DirecTV, Inc., Mold, Inc., quoting v. Tech See Kummetz v. F.3d Bischoff 1153, (9th Cir.1998). (C.D.Cal.2002), F.Supp.2d A dismissal Paint, citing Prima 388 U.S. 403- without leave to amend also is reviewed de novo. properly recognized: Props. S.Ct. See Smith Pac. & Dev. (9th arbitration, Cir.2003), “On a compel Corp., motion court 358 F.3d denied, cannot consider whether the contract as a cert. 543 U.S. 125 S.Ct. (2004) Instead, underlying whole is a court (noting unconscionable. 160 L.Ed.2d 116 considering legal requires is limited to novo re whether arbi determination de view). fac tration clause in the is uncon We review clear error the law, Misapplying findings underlying scionable.” tual the district court’s *11 renders the whole Corp., provisions the contract’s Distrib. v. Saturn decision. Woods (9th Cir.1996). at 1208. The contract invalid.” S.Ct. 424, 427 F.3d challenge the is to held that “unless Court itself, A. clause the issue of by validity the the contract’s is considered arbitrability particular aof The Id. at arbitrator the first instance.” to be threshold issue decided dispute a unlike Buckeye, The complaint Howsam v. Dean Wit courts. See by the contain Nagrampa’s complaint, did not Inc., 83, 123 Reynolds, ter U.S. that the arbitration alone claims (“The (2002) 588, 154 L.Ed.2d 491 S.Ct. unenforceable, rather was void and parties have submit question whether the alleged that the arbitration ie., arbitration, particular dispute ted it was unenforceable because contained arbitrability,’ is ‘an issue ‘question the an contract which was void illegal usurious [ujnless judicial par determination the for opinion ab at 1208. The the initio. unmistakably provide oth clearly and ties ” Appeal Court of describes Florida (alteration in original) (quoting erwise.’ plaintiff Buckeye: of the class in claims Techs., AT & T Inc. v. Commc’ns Workers validity challenge do not Am., Appellees 475 U.S. 106 S.Ct. Rather, provision. (1986))); Wiley & L.Ed.2d 648 John underlying they contend that con- Sons, Livingston, Inc. v. 376 U.S. (“The (1964) tract is void ab initio because it crimi- 909, 11 L.Ed.2d 84 S.Ct. and, therefore, nally usurious never ex- being of contractual ori duty to arbitrate They argue further ... isted all. gin, compulsory submission arbitra trial court must that a determine judicial precede determination tion cannot legal underlying of the contract validity agreement the ... does fact create FAA, compelling before arbitration. duty.”). such a arbitra Under valid, be irrevoca agreements “shall Cashing, Cardegna, Inc. Buckeye Check ble, enforceable, upon save such (Fla.Dist.CtApp.2002). 824 So.2d grounds equity exist at law or in as Supreme Buckeye The Court in examined § 2. contract.” 9 U.S.C. revocation alleged complaint the claims de- agree analyzing In whether challenge to the termine nature enforceable, “generally ment is valid and agreements un- validity of the arbitration fraud, defenses, such applicable § 2 FAA. 126 at 1208. It der of the S.Ct. duress, unconscionability, ap or complaint noted that crux of the “[t]he agreements plied to invalidate arbitration (includ- that the contract as whole [was] § As contravening without 2.” Doctor’s provision) ren- ing [was] its arbitration socs., 116 S.Ct. 1652. 517 U.S. at usurious finance dered invalid charge.” agree- Id. A conclusion that the Buckeye, Supreme the United States recognized challenges to arbi- ment was usurious or violated Florida’s Court agreements categories: public policy necessarily fall two would invalidate tration into (1) specifically public va- the entire contract because “Florida those “challeng[ing] arbitrate;” no permit and contract ... lidity policy law sev- (2) salvage[ parts of a con- the contract as “challeng[ing] erance] ][of] those whole, directly void ground illegal on a tract found under Florida either (internal quotation law.” Id. at (e.g., affects the entire omitted). induced), re- fraudulently Buckeye or marks Court agreement was jected severability of state ground illegality application on the of one of

1269 rules, enforceability Accordingly, of the sue.” if the claim holding that is fraud cannot turn state agreement in arbitration the inducement of the arbitration policy and law. Id. public itself—an goes clause issue to which the reasoned, Supreme further that Pri- Court “making” of agreement the to arbi- the proposition ma Paint had established may proceed trate —the federal court to that, of as a matter substantive federal adjudicate it. law, “an arbitration is arbitration 403-04, (footnotes Id. at 87 1801 S.Ct. con- from the remainder of the

severable omitted) (quoting § 4 9 U.S.C. the Id. “be- tract.” The Court concluded that FAA). Agree- respondents challenge cause the hand, On the other Court in ment, Buck- its arbitration specifically but eye approvingly noted claims ad- provisions, provisions those are enforce- by the in plaintiff vanced class apart from the remainder of the con- Southland able 1, Thus, Supreme Corp. Keating, Id. in 465 104 tract.” Court U.S. S.Ct. 852, (1984), Buckeye the claim con- held that that the 79 L.Ed.2d 1 were of the whole, including type tract as the arbitration “challenging] specifically the validi- provision, was rendered void ab initio ty arbitrate,” agreement of the to charges, finance the usurious was for 1208, S.Ct. at and thus were for the arbitrator to Id. at decide. 1208-09. court to decide. The plaintiff class in alleged Southland violation the disclo- Paint, in

Similarly, Prima plaintiff requirements sure the California claim challenging did not include a Law, Franchise Investment Cal. Corp. validity provision, of the but arbitration § arguing Code alleged rather that the contract a whole claims induced, under fraudulently rendering brought the Franchise Investment was judicial and, arbitration required unеnforceable. 388 Law consideration 398-400, therefore, U.S. 87 S.Ct. 1801. The Court agreement the arbitration in Prima Paint made clear that claim “no unenforceable as to such claims. 465 been Prima Paint that ha[d] advanced U.S. at S.Ct. 852. The Southland & fraudulently F C induced it to into enter that the Court held claims were arbitra- agreement ‘(a)ny to arbitrate contro- nothing ble in because the Act “s[aw] versy arising relating or claim out of or that the indicating principle broad of en- Agreement, this or the breach thereof.’” forceability subject any is additional (alteration S.Ct. limitations under law.” Id. at ‍​‌‌​‌​‌​‌‌​‌​​​‌​‌‌​​​‌​​‌‌‌​​​​​‌‌​​‌‌‌​​​​‌​​​‍State original). “the lan- statutory Because 852. The concluded that S.Ct. Court guage permit does not the federal court “the found in defense consider claims of fraud the inducement California Franchise Investment Law the contract generally,” the Court held ground not a at law or in eq- exists for dispute was the arbitrator uity’ for the revocation contract’ decide. Id. at 87 S.Ct. 1801. Howev- merely a ground that exists for the er, challenges the Court also held that provisions of arbitration revocation specifically agreement subject to California Fran- contracts for were the court to decide: Id. at 16 n. chise Investment Law.” order [T]he federal court instructed to § (quoting U.S.C. 2 of S.Ct. proceed arbitration to once it is satisfied FAA). that “the making (with

arbitration or failure to must “remain attuned to well- comply We agreement) is not is- claims that supported allegation support makes an grampa fraud or from the sort of resulted arbitrate the contract cause of action that would her fifth power that overwhelming economic *13 adhesion, of adhesion one her contract of is of for the revocation provide grounds of action allegation separate is not a cause v. Corp. Motors Mitsubishi contract.” Inc., Nagrampa independent seeks 473 U.S. for which Chrysler-Plymouth, Soler relief, of 444 as or invalidation 614, 627, such rescission 105 87 L.Ed.2d S.Ct. omitted). allega- (internal contract.3 Nor does this (1985) marks the entire quotation tion, necessary to uncon- though establish complaint” the Examining the “crux of provision, of arbitration Nagram- scionability the abundantly that it clear makes the directly affects only, ground as a that and serve challenge goes specifically, pa’s fi- unlike the usurious agreement, entire Nagrampa’s clause. to the arbitration Buckeye. Prevailing on nance single ground ground allege complaint does action means the fifth or sixth cause of agreement. of the entire for invalidation is not only that the arbitration contrary, very request the first To the effect, enforceable; absolutely her there is no paragraph six of Nagrampa makes indirect, as on the contract “this court decide direct complaint is that forty- unilaterally addition, forty-one of the whole. In requirements the arbitration Nagrampa’s by MailCoups eight Allegations in General imposed on its franchisees unfair, supporting causes unlawful, deceptive complaint state facts the Inc. each are unenforceable, Al- challenging of action arbitration. enjoin and and though also includes four other unilaterally these re- imposing Inc. from targeting action not the arbitra- The two causes of quirements on its franchisees.” pleading claims, provision, and strict her fifth California’s arbitration-related action, rules the requirements restricting seek invalidate sixth causes provided a only ba- of causes of action splitting on the agreement her to strong Na- incentive for do so. unconscionability. Although sis the Pleading requirements entitled relief' for code formulation differ between feder- constituting action’ law the 'facts’ a 'cause of al and California law. California law requires complaint "a state- that a contain intended to avoid the distinctions was constituting the the cause of ment of facts under codes ... and eliminate drawn action, language,” ordinary rigidity and concise sur- unfortunate and confusion 425.10(a)(1), § ex- which Cal.Civ.Proc.Code rounding the words 'cause of action.’ attorney why Nagrampa’s Miller, in- plains Wright & R. 5 Charles Alan Arthur allegation (3d that the contract clude the factual § Practice and Procedure 1216 Federal support of cause of law, of adhesion in was one ed.2006). primary federal Under challenging the arbitration action give pleading requirements aim the is to unconscionable, though even she did not as party. other Unlike under fair notice entire law, seek invalidation Garcia, Conley, reading of ''[a] California hand, Fed- ground. ”[t]he On other Swierkiewicz, host of cases other use term 'cause of Rules do not eral suggests complaint, ... and other action,’ emphasis on the factual their relief-claiming pleadings with need not state aspects 'legal right' than the rather precision all of the elements are neces- Witkin, 4 cause of action.” B.E. legal recovery sary give rise to basis (4th ed.2006). § Procedure 25 The Federal long nature of the as fair notice complaint require that state Rules do not party.” provided opposing action is to the constituting action: all a cause of of the facts N.A., (citing U.S. v. Sorema Swierkiewicz 992, 152 122 S.Ct. L.Ed.2d Conspicuously Federal Rule absent from Gibson, 45-46, (2002); Conley U.S. 8(a)(2) v. requirement in the is the found (1957); Garcia S.Ct. L.Ed.2d pleader set forth the 'facts’ codes Int’l, (D.P.R. F.Supp. Hilton constituting substi- Hotels a ‘cause of action.' The 1951)). showing pleader tution of 'claim Furthermore, genesis of Na condition of employment and excision of grampa’s complaint can be found in the permit- was not proceedings: Nagrampa filed ted. Id. at 17. The First Circuit did not suit after MailCoups successfully it necessary find to address whether the moved the arbitral plaintiffs venue for the contract contract of adhesion argument claims at issue to Paint; Boston and the AAA precluded by Prima to the rejected petition to waive the arbitral contrary, proceeded without comment to words, fees. other filed suit consider the contract of argu- adhesion *14 very after rendering issues the ment in determining plaintiff whether the provision against unconscionable her had had requirements satisfied the for uneon- Thus, been resolved. the crux of Nagram scionability. Id. The First Circuit ulti- pa’s complaint challenge is a mately the arbitra found the arbitration clause en- Where, provision here, tion itself. as no forceable plaintiff because the failed to claim threatens to satisfy invalidate or otherwise the additional requirements for un- directly contract, affect the entire the fed conscionability in demonstrating “both a eral court attacking must decide claims lack of meaningful choice about whether to validity of provision, the arbitration accept even if provision question, requires substantive state law an examina the disputed provisions were so onesided making (internal tion of the of the entire contract as oppressive.” as to be Id. quota- part analysis. omitted). of that tion marks

Our sister circuits also examine Similarly, the nа- the Second Circuit considered ture of claims to they plaintiffs determine whether claim that pro- the arbitration that, are They arbitrable. hold where the visions of the London Exchange Metal causes of action or claims within a com- Rules were unenforceable because the con- are, essence, plaint an effort to invali- tracts which incorporated them were con- contract, date the entire then the federal tracts of adhesion. L. David Threlkeld & court dispute will send the Ltd., arbitration. v. Metallgesellschaft Co. 923 F.2d They where, (2d here, Cir.1991). also hold that there Nagrampa, Like are separate independent spe- plaintiff claims there did not seek to invali- cifically challenging enforcement of the ar- date the entire contract on the basis of bitration provision, then the court federal adhesion but to strike its arbitration proceed will challenge consider the clause. Id. The Second Circuit considered arbitrability of dispute. the contract of adhesion claim and ulti- rejected because, mately an arbi- “[f]or The plaintiff case, the First Circuit tration provision to be stricken aas con- Rosenberg Pierce, v. Lynch, Merrill Fen tract of adhesion there must a showing Smith, (1st Inc., ner & 170 F.3d unfairness, oppression, undue or uncon- Cir.1999), alleged that pro the arbitration (internal scionability.” quotation Id. vision Applica contained the Uniform omitted). marks Industry Registration tion For Securities (“U-4 Form”), Or prerequisite Transfer The Third Circuit examined contract broker, to work as a securities was unen allegation of adhesion while analyzing the forceable because it was procedural unconscionability adhesive. The of an arbitra- plaintiff did not seek to invalidate the en in a wrongful discharge and agreement, tire U-4 argued employment rather discrimination suit. Alexander Int’l, L.P., Anthony clause was adhesive v. 341 F.3d (3d Cir.2003). signing and invalid because complaint U-4 was a The filed validity of the lenge enforceability ac- five causes of plaintiff class contained provision. Id. at 261. In Mu- Virgin Washington Islands law. tion under that the arbitration plaintiffs alleged Group, Bailey, Finance LLC tual employment (5th in the Cir.2004), plaintiffs, who F.3d 260 as a contract adhe- was unenforceable illiterate, Washing- against filed suit were on a “take-it-or- presented to them sion Mutual, they alleging primarily that ton of employ- leave-it” basis as a condition charged insurance had been sold unconscionable, ment, and offensive at 262. they did not need or want. Id. plaintiffs to by forcing arbi- public policy compel motion arbitra- to a defense statutory claims. Id. at 261-62. trate tion, Washington plaintiffs claimed plaintiffs did al- Nagrampa, Like them into fraudulently Mutual had induced lege employment that the entire agreements to entering into the arbitrate Id. an invalid contract adhesion. by misrepresenting nature of the docu- Circuit found that The Third because they at 265. signing. ments that were *15 to unenforce- “agreement may arbitrate Mu- Washington The district court denied generally applicable on a con- able based arbitration, finding compel motion to tual’s defense, tractual such unconseionabili- provision proce- that the arbitration was ty,” authority the court had the to consider durally and thus unen- unconscionable that arguments the arbitration plaintiffs’s the appeal, Id. at 268. On forceable. provision (citing invalid. Id. Doctor’s was rejected Washington Mutu- Fifth Circuit 1652). Assoc., 517 U.S. at 116 S.Ct. argument plaintiffs’s fraudulent al’s to proceeded The Third Circuit then hold to claim was for an arbitrаtor inducement provision proce- was under Prima Paint and Primerica decide durally Virgin Is- unconscionable under Brown, Insurance Co. v. 304 F.3d Life corpo- multinational lands law because “[a] (5th Cir.2002). Fifth ex- The Circuit plaintiffs] with an presented ration [the plained in both Prima and Paint providing to without agreement arbitrate Co., claims Primerica Insurance the terms,” negotiate to its Life opportunity applied to the contract and asserted entire thus, agreement the one of adhe- was part underlying were therefore dis- 265, 270. court further sion. Id. at The whereas, pute, Washington the Mutual the was ruled that arbitration plaintiffs’s specifically to the claim “relates substantively it unconscionable because claim, agreement, therefore] arbitration [and bring limited time in to the which as it federal court consider the [claim] limited to damages the fees awardable losing party making performance to relates to plaintiffs, required Id. at 266- bear the costs arbitration. Mut. to arbitrate.” Wash. unconscionability permeated (internal 71. Because Group, n. 4 Fin. 364 F.3d at 266 arbitrate, Third Cir- omitted). quotation The Fifth Cir- marks cuit refused sever unconscionable ultimately held that cuit provisions or enforce the arbitration enforceable, but be- clause, and remanded the case to the dis- Washington plaintiffs cause the Mutual plaintiffs’s trict court resolution of legal obligation not fulfilled their had claims.' Id. at 270-72. or someone read read have them, and thus could not advance

The Fifth Circuit likewise has consid- fraudu- misrepresentation claim of oral provisions ered defenses law. contract, Mississippi lent inducement under has limit- implicate the entire to claims which chal- Id. at 266. ed its consideration case, any misrepresentation particular In the Sixth Circuit Burden v. to the ar- LLC, Kentucky, Into Cash .agreements, Check separate bitration from the (6th Cir.2001), plaintiff F.3d agreements.” However, loan Id. at 491. money loaned alleged class defendants the Sixth Circuit held alternative through at usurious interest rates a grounds plaintiffs offered attacked pro- scheme where the defendants would enforceability of the arbitration clause exchange for a vide cash check written itself, separate from underlying loan If higher for a amount. the customer did agreements, required and thus a remand not have sufficient funds to cover the to the district court to decide the first date, payment check defendants instance. Id. at 492-93. permit borrower “roll-over” employed Sixth Circuit similar rea- agree- the debt and execute a new loan soning in Byrider, Stout v. J.D. 228 F.3d ment, paying an additional service fee. Id. (6th Cir.2000), 713-15 plain- where the alleged complaint Plaintiffs’s violations of tiff alleged class that the defendant vehicle (“TILA”), in Lending the Truth Act leasing company sales and engaged in a 1601-1667Í, §§ U.S.C. the Racketeer Influ- practice standard of misrepresenting the Act, Corrupt enced and Organizations quality and value the used vehicles sold 1961-1968, §§ U.S.C. and several consum- and the cost and pur- value of warranties protection er Kentucky statutes under law. chased. complaint alleged Plaintiffs’s Vio- Burden, 267 F.3d at defense to a TILA, lations of the the Ohio Consumer arbitration, compel plaintiffs *16 motion to al- (“OCSPA”), Sales Practices Act Ohio Rev. that leged provision'was the arbitration 1345.01, § Code and common law fraud. unenforceable because the initial loan Stout, 228 F.3d at 713-14. In defense to agreements they signed that had did not arbitration, plaintiffs claimed that the arbi- provision. include an arbitration Id. at agreements tration were unconscionable provi- 487. Plaintiffs became aware of the they unenforceable because were sion, which had added to the defendants against public policy. Ohio Id. at 715-16. reverse side of agree- the “roll-over” loan The public Sixth Circuit found that Ohio ments, only when attached it defendants to policy judicial could not mandate resolu- compel. their motion to Id. The Sixth tion “nothing of the claims because there is Circuit, however, rejected this claim be- indicating the broad [FAA] “[pjlaintiffs cause the no legal offer[ed] principle enforceability subject any authority position for the that Defendants additional limitations of state law.” Id. duty had a to inform them of their inser- (internal omitted). quotation marks tion of the arbitration Id. clauses.” at 491 plaintiffs’s The court further found that n. 2. additionally alleged Plaintiffs that the claims for fraud and for violations arbitration provision was used to further TILA OCSPA and the arose under the and, defendants’ overall fraudulent scheme purchase and finance contracts as a whole alternatively, that the im- and, thus, were arbitrable absent a show- pose unsophisticated burdensome costs on ing under law that education, Ohio deny consumers of limited stat- provision itself was Id. utory rights, unconscionable. and constitute an uninformed However, jury trial the Sixth Circuit asserted that rights. waiver Id. at 491-92. had that the rejected plaintiffs alleged The Sixth Circuit the fraudulent contract was adhesion, scheme defense to arbitration one of the court could address it. because “[ijn But, “[pjlaintiffs identify, any in connec- Id. the absence of factual failfed] scheme, tion alleged agreements with the fraudulent evidence that were en- these LLC, Georgia, 400 F.3d fraudulently mistakenly, or and vance tered into — (11th denied, U.S.-, Cir.2005), cert. showing Plaintiffs that the absent (2006), 164 L.Ed.2d 132 S.Ct. arrangements are themselves arbitration plaintiffs, putative plaintiff like the classes unfair,” claims plaintiffs’s one-sided Burden, into a Buckeye had entered Id. were arbitrable. small-dollar, “payday series of loans”— required The Circuit has also Eighth high loans rates short-term with interest claims made to examine federal courts advances. Id. at 871. used to obtain cash an seeking to invalidate arbitration a plaintiff had Each time obtained to determine whether clause order loan, required sign promisso- was invalidity go claims of to the contract as ry note and arbitration specifically to the arbitra- whole or relate all be- obligated disputes submit Dan provision. In Madol v. Nelson tion parties binding tween the (8th Group, 372 F.3d Automotive FAA. at 871-72. As under the Cir.2004), alleged that plaintiff class plaintiff complaint filed a Buckeye, vehicles, financing selling course challenging the contract as whole. Id. at had Iowa consumer defendants violated plaintiff alleged 872-73. Jenkins TILA, the federal protection statutes and payday agreements loan violated Geor- and committed common-law fraud. In re- statutes, §§ 7-4- gia’s usury Ga.Code Ann. arbitration, sponse compel to a motion to (2004), 7-4-18 and that the loans violat- argued dispute that the resolu- plaintiffs Georgia ed the Racketeer Influenced (“DRA”) they had Act, Corrupt Organizations Ga.Code Ann. signed invalid the vehicle because § 16 14 4. Id. transactions as a were whole unconsciona- the case When the defendants removed they plaintiffs argued Id. The ble. sought federal court and enforce given they no as to what were choice agreement, plaintiff assert- they signed, and that were overwhelmed apply ed FAA loan did not to the *17 by magnitude pаperwork the the sheer issue, agreements at that the arbitration per document. Id. number clauses unconscionable, agreements were and that Nagrampa, plaintiffs Unlike the Madol agreements the were unen- arbitration independent challenges made no to the underlying payday forceable because the itself, “plaintiffs acknowledged DRA illegal ab under loans were and void initio that hearing a before the district court assessing Id. In Georgia law. at 873-74. they arguing were not that the DRA [was] the unconscionability invalid,’ ‘in and of itself that their provision, the Circuit concluded Eleventh theory that a was ‘the transactions as plaintiffs that contract of adhesion whole from start finish’ were uncon- challenged validity loan claim of the Eighth Id. at The Cir- scionable.” 1000. whole, agreements as arguments “plaintiffs’ cuit held that thus at agreements specifically. Id. 877. The purchase that vehicle transactions their (1) arguments were that “adhesion generally were unconscionable were sub- bargaining power consumers lacked be- arbitrator, ject to resolution absent a ... type[s] these of consumer loans cause DRA, showing by plaintiffs extremely only appeal desperate alone, standing was invalid.” Id. (2) consumers, and the consumers The at appears allegedly negotiate circuit that to be unable to were approach preprinted odds is the with this Eleventh. terms and conditions (internal agreements.” quotation In Ad- Jenkins v. First American Cash Id. original). specifically and alteration in dent claim marks omitted directed to the in- Prima Paint applied Circuit validity The Eleventh of the arbitration clause contained Benoay v. Prudential-Bache Securi in the contract. Id. at 170. As the Second ties., Inc., (11th 1437, 1441 noted, 805 F.2d Cir. “[although Circuit itself JLM’s 1986), that if the unconsciona- which holds wholly brief is not clear on this point, we “ bility to the contract as a ‘pertain claims argument understand its to be that whole, to the arbitration provision and not form [standard charter as a contract] ” alone,’ then those claims should be decid- adhesion, whole amounts to a contract of Jenkins, ed the arbitrator. 400 F.3d at rather than that the arbitration clause 1441) Benoay, F.2d at (quoting Id. at 169. The Sec- qualifies.” alone so Jenkins, added). (emphasis the Elev- explained ond Circuit further that “there is enth therefore held that “the FAA Circuit arguments] no indication JLM’s [in permit does not a federal court to consider the arbitration clause is an uncon- itself alleging claims a whole was contract as oppressive scionable or term adhesion.” Jenkins, Circuit, at adhesive.” 400 F.3d 877. Id. 170 n. The Second distin- guished between claim that the entire applied have The Eleventh Circuit invalid as a contract of adhe- Prima Paint broadly by too requiring sion, opposed to a claim that the arbi- spe- pertain the contract of adhesion claim ‘ tration clause itself was adhesive. “For exclusively cifically and to the arbitration an arbitration to be stricken as a agreement. Supreme Court has clari- contract of adhesion there must abe show- fied decide whether the federal unfairness, ing of oppression, undue or claims, court or the arbitrator will hear the ” L. Id. David unconscionability.’ (quoting we are to determine whether the crux of Threlkeld, 249). Here, 923 F.2d at Na complaint challenge to the arbitra- JLM, grampa, argues unlike that the arbi validity tion clause itself procedurally tration itself is Buckeye, contract as whole. 126 S.Ct. substantively unconscionable because she Supreme 1208-09. The Court did not re- was unaware of its existence and that it quire complaint that the claims in the ad- page twenty-five thirty- was hidden on of a dress the arbitration alone.4 JLM, If page agreement. Nagrampa, like only a claim that had made the entire Judge O’Scannlain’s dissent miscon contract was invalid because it was a con strues of our sister holdings circuits. adhesion, certainly agree tract of we *18 would The dissent asserts that the Second Cir dissenting colleagues with our that it Industries, cuit in JLM Inc. v. Stolt-Niel question a for would be the arbitrator SA, (2d sen 163, Cir.2004), 387 F.3d decide. a refused to consider contract of adhesion Communications, Rojas v. TK not can apply claim that did to “the arbitration Nor Inc., (5th However, clause alone.” the dissent disre 87 F.3d 749 & n. 3 Cir. 1996), weight Judge gards significant the fact that JLM’s sole bear the In Ro assigns to it. to arbitration was that the con O’Scannlain’s dissent challenge jas, plain Fifth that the tract as a whole was one of adhesion. the Circuit found Indeed, any indepen- solely not tiffs contract of adhesion claim was JLM did assert Indeed, Moreover, require at n. a Califor- 4. it would be absurd to as discussed infra allege only attacking plaintiff precluded complaint the claims the nia state would be doing pleading require- agreement arbitration and not also include so California's any other claims related to the contract. ments. they argument was that had and not tiffs’s sole to the entire contract challenge

a fraudulently to enter into the induced to the arbitration been specifically directed contract; separately claims the court none their 749 n. 3. Id. at While clause. independently challenged the arbitra- had attacked the acknowledged Rojas Similarly, in brief, Rojas clause. 31 at 695. clause tion F.3d arbitration , Madol, invalidity only had the claims of went did not indicate whether court whole, plaintiffs as as the procedural contract challenging claim to the made a F.3d acknowledged. ar- unconscionability of the themselves or substantive Therefore, clause itself. bitration claim held that the Rojas court

when We do not construe either resolve, it was the arbitrator was for or Prima to stand for the Buckeye Paint va- challenged the discussing a claim that plaintiffs challenge that if ar principle contract a whole. lidity of the as provision as unenforceable due to bitration also mis- O’Scannlain’s dissent Judge include unconscionability, may not ad they in Bur- reads the Sixth Circuit’s statement statutory contractual claims ditional or “ den, grounds revocation ‘the for complaint.5 argument An their specifically to the arbitration must relate procedurally itself is arbitration just not the contract as clause and informed, as unconscionable re (quoting F.3d at 492-93 whole.’” law, substantive quired California state Am., Inc. 173 F.3d Phillips, v. Hooters of it is by a determination of whether con Cir.1999)). (4th However, larger tained within contract adhesion. say grounds did not that the Burden court If the district court decides that the arbi arbi- must to the for revocation relate unenforceable, then provision tration clause; it grounds said that the tration remaining claims that address separately must be as revocation asserted arbitrable; properly a whole were never as just “and not to the arbitration clause claim such as fraud in the inducement (emphasis as a the contract whole.” Id. jurisdiction lie within added). claims plaintiffs’s Unlike also court. The district court has district Burden, Nagrampa’s procedural claims of the discretion under federal arbitration unconscionability attack and substantive law, Buckeye, 126 as well S.Ct. itself, separate law,. under California Cal. Civ.Code underlying from the contract. apart 1670.5, § to sever unconscionable arbi Furthermore, Eighth hold- tration and enforce the remain Circuit Co., If, hand, of the contract. on the other ings in Houlihan & der Offerman (8th Cir.1994) Madol, court the district decides arbitra F.3d enforceable, our F.3d at are consistent with valid stay dismiss the action majority opinion, Judge O’Scann- then should with Houlihan, plain- pending proceedings to allow lain’s dissent. *19 Indeed, Witkin, (citations omitted)); pleading requirements California see also B.E. 5. (4th 2006) prohibit plaintiffs splitting of ac § causes ed. California Procedure Crowley separate v. Katle tion into suits. See ("The special by presented the situations rule man, 8 Cal.4th splitting against of action cause sometimes (1994) ("[NJumerous cases 881 P.2d necessary say the same make it that set of only primary there is hold when one will, only purpose, for one constitute one facts right judgment is a an first suit adverse the action, purposes may cause of but for other though the is based on a even second suit bar causes.”). regarded creating multiple as be theory remedy.” or different seeks a different remaining provisions the cost are unfair. the venue and arbitrator to decide claims, relating to the con- including argues those that the While arbitra- if, Finally after examin- tract as a whole. provision procedurally is unconsciona- the district complaint, crux of the ing the ble because it is contained a contract of challenge is not to court concludes adhesion, complaint nowhere in her does but, rather, provision itself the arbitration she seek rescission or invalidation of the contract, validity of the entire then to the being entire contract on it a con- based validity contract’s should the issue of the Therefore, Nagrampa’s tract of adhesion.6 considered an arbitrator the first be argument may adhesion be ad- Buckeye, 126 S.Ct. at 1208-09. instance. insofar as it on question dressed bears unconscionability of procedural of the arbi- proceed- Throughout the course these tration court, provision. AAA, ings the district —before appeal Nagrampa has continuous- — validity of the arbitration ly challenged the B. any litigation over provision separate from question Before we reach the complaints entire contract. Unlike the the arbitration un whether is Buckeye, Nagrampa’s com- Jenkins law, conscionable under California we de specifi- causes of action plaint asserts two MailCoups’s argument tour to address pro- the arbitration cally challenging Nagrampa “voluntarily participat[ed] second, third, first, Nagrampa’s

vision. proceedings object arbitration ... without claims for and fourth causes of action are ing the arbitration” and therefore and, thus, the contract are not relief under right challenge waived her the arbitra However, fifth Nagrampa’s before us. bility dispute.7 of the spe- causes of action are directed sixth matter, MailCoups wrong. As a factual is cifically provision, plac- to the arbitration Nagrampa’s counsel’s first act was to ob- ing challenges squarely these within the arbitration, ject proceeding stating: with category of claims that must be decided ready willing proceed are not or “We Buckeye, court. federal S.Ct. He also “seri- addition, with arbitration.” asserted in her Nagrampa, 1208-10. validity brief, ous concerns” about the appellate emphasizes further disagreement and his substantively aspects, of arbitration provision unconscionable notion that “we are in fact com- provision, arguing that the with the pelled by alleged clause to arbitrate.” is one-sided and boilerplate, Judge disregards proper” mere meant to cover dissent O’Scannlain's plainly Supreme said in Buck- what Court in the all bases as to the claims asserted eye we and Prima Paint —that must look language complaint. boilerplate That does complaint validity to determine whether the already not asserted in not constitute claim jeopardy. is in of the arbitration complaint, Judge suggests. O'Scannlain The obvious reason for the Court's instruction attorney’s hardly It needs to be said that claims, not, granted, or as to relief is arguments a claim also do not constitute if law, of, causes action. under complaint. they are not asserted in complaint type of claim in the asserted dictates nature of relief elected 7. We note that the district court plaintiff. Nagrampa afforded to the does not question of waiver and the three- reach appropriate assert claim for which the judge panel, by addressing the unconsciona- fran- relief would be invalidation the entire bility on the mer- agreement. language chise The inclusion of its, implicitly rejected MailCoups's waiver ar- *20 seeking the remedies section "such other in gument. the court and further relief as deem 15, 2002, objected August Nagram- ven- On AAA sent specifically further to the He although the schedul- pa and fee he left arbitrator’s provisions, ue possibility negotiating ing outlining those that would be open the order deadlines “strictly The for dis- issues. enforced.” deadline 30, 2002, covery August requests was Nagrampa’s the arbi- “participation” day on her discov- which filed mini- proceedings thereafter was tration a ery filing request. deadline mal, limited and un- procedural to issues 2002; August 19, Na- counterclaim was her dertaking preserve certain actions grampa attempted to file her counterclaim rights.8 Nagrampa’s “participation” con- 15, scheduling on 2002. In or- August ninety-day a sisted of a letter to seek der, arbitrator made clear that continuance, objecting letter the valid- a parties “awaiting final decision with were ity provision (specifically regard venue” the Notice to the and that clauses), one its venue fee conference Hearing only would be once ven- issued order, scheduling that in a call resulted Thus, Nagram- ue had been determined. file a attempt unsuccessful counter-de- pa reasonably by discovery filing acted her mand, accepted that was not when she request and counterclaim her preserve pay could not the fee afford to demanded rights chance AAA and Mail- arbitrator, discovery one set of Coups to im- would relent their efforts requests. Both the counter-demand and fee, pose one-sided and onerous venue discovery requests were filed avoid los- Nagram- upon associated costs clauses right in the ing her to do so event the Indeed, pa. open venue remained an issue fee, venue, amicably issues were and costs 16, through Although 2002. October proceeding resolved before the reached 15, August arbitrator’s 2002 order noted dispute. merits that a call preliminary third conference clearly The record demonstrates that scheduled, was there is no evidence only telephonic preliminary9 hеaring two Thus, this occurred. Nagram- conference held, and that Nagrampa conferences were pa participated any proceedings never present during was one two.10 which even touched merits of the con- On June the arbitrator scheduled subject tractual claims were to be the the first call for the conference first week Although Nagrampa of arbitration. with- 2002, July 2002. Nagram- On June drew from arbitration October notified pa attorney the arbitrator her original objections never her withdrew July be available. On agreement. She elected hearing in the place took absence of instead to include them in her court state attorney. and her both Na- complaint filed November 2002. grampa during present pre- second liminary July call held on The Supreme conference Court has defined waiver relinquishment as the or aban- “intentional 2002. matters, Nagrampa's very preliminary 8. It is ironic with efforts merits and deals amicably question scheduling such Am. resolve the substan- and deadlines. See Ass'n, unconscionability provi- tive of the arbitration Arb. Commercial Rules and Arbitration Procedures, (2003). rights preserve and to sion have been Mediation R-20 by MailCoups alleged twisted into an waiver 10.Judge says Kozinski there were three tele- rights. of those conferences, but there is in the no evidence record, By "preliminary” hearing MailCoups's definition a con- other than statement place hearing Compel, place. that a ference takes before on the Motion to third call took *21 eventually objected by sending a letter right.” a known United States donment of Olano, claiming 113 S.Ct. arbitration 507 U.S. v. (internal (1993) part of the contract. We held that quotations

123 L.Ed.2d 508 omitted). agreement, that Na- there was no valid arbitration There is no evidence clear that “Textile intentionally relinquished or aban- and also made grampa participated in the arbitration to contest object to arbitration. right doned her Nagram- doing, the arbitration itself so attempts [and][i]n Kozinski to twist Judge preliminary objection in to the participation limited Textile did not waive its pa’s her-objec- matters —while she maintained arbitration.” Id. at 788. by way of proceeding tion to arbitration waiver, In cases where we have found that would constitute a all—into conduct objecting party participated has far simply does not

waiver. The evidence extensively than did be- more Kozinski’s conclusion. support Judge In resorting Nghiem fore to the courts. pre- involvement in Nagrampa’s Electronic, Inc., limited NEC 25 F.3d liminary preclude (9th matters does not her Cir.1994), plaintiff, we held that the challenging arbitrability. Su- employee, challenge terminated could not Court, Chicago, Options First preme authority of the because the arbitrator 938, 946, 115 S.Ct. Kaplan, Inc. v. U.S. arbitration, had “initiated at- plaintiff (1995), L.Ed.2d 985 considered hearings representation, tended the with objecting party had consented whether evidence, presented and submitted clos- “denied that plaintiffs to arbitration. The filing ing fifty pages” brief of before suit ... disagreement their was arbitrable Fortune, Similarly, in Alsweet state court. objections to that effect with filed written Daniel, Eldridge, Inc. v. 724 F.2d 1355 & panel.” the arbitration (9th Cir.1983) curiam), Mail- (per on which rejected After the arbitrator S.Ct. 1920. Coups argument, bases its waiver objections, they participated plaintiffs’s objected to after at plaintiff on the merits and lost. tending hearings on the merits two chal plaintiffs allowed the The Court presented all of its employer after his had “merely argu lenge arbitrability because evidence. Id. at 1356-57. Textile Un arbitrability issue to an arbitrator ing the limited, on the distinguished we Fortune willingness not indicate a clear does plaintiff partici that “the [Fortune ] basis that issue.” Id. at 115 S.Ct. arbitrate on the pated proceedings in the arbitration though Op the issue in First 1920. Even like the dispute and did not merits consent, applica reasoning tions was (second at 788 final results.” 240 F.3d the considerations ble to waiver because added). Similarly, in Ficek v. emphasis essentially the same.11 are Co., F.2d 656-57 Southern Pacific (9th claimant, Unlimited, Cir.1964), we held that the Inc. decision Textile Our (9th his Co., injured employee, former waived Cir. an v. A..BMH & 240 F.3d 781 arbitrability because he 2001), right that Na- to contest makes it even more clear object voluntarily participated right grampa did not waive Unlimited, until after an unfavorable decision Textile waited In Textile arbitration. challenging down before within the had been handed object to arbitration failed AAA, authority of the arbitrators. period time provided posi- given Nagrampa's Options, shaky premise, attempt distinguish First In an throughout did not volun- parties was that she Judge presumes that Kozinski provision. tarily consent to the arbitration But that "consented” to arbitration. *22 1280 nia, “prevailing procedur- in where we view” is that the arbitration cases

Unlike waiver, unconscionability forcefully uncon- al and substantive have found scionability present of need not both be to objected arbitrability at the outset “ objection, degree: ‘Essentially sliding never the same dispute, withdrew disregards regu- invoked on the scale is which proceed and did not to arbitration Thus, procedural larity process merits of contract claim. formation ... in challenge proportion contract right did not waive greater harshness or unreasonableness arbitrability dispute. ” themselves.’ the substantive terms C. 15 (quoting Williston on Contracts ed.1972)). (3d 1763A, § at 226-27 “In oth- uncon It is well-established that words, substantively oppres- er more scionability con generally applicable is term, sive the contract the less evidence of defense, which an arbi tract render unconscionability required is procedural provision tration unenforceable. See come to conclusion that term is Assocs., 686-87, 116 Doctor’s 517 at U.S. unenforceable, Id; and vice versa.” see 1652. California courts have ex S.Ct. Court, v. 96 Superior also Mercuro Cal. unconscionability the doctrine of tended 167, 175, App.4th Cal.Rptr.2d 116 671 agreements. See to embrace franchise (2002) (“Given Countrywide’s highly op- Owners, Indep. Ass’n Mailbox Ctr. pressive securing conduct Mercuro’s Court, Superior Cal.App.4th Inc. v. 133 agreement, consent to its arbitration he (2005) 396, 407, 34 659 Cal.Rptr.3d showing need make minimal (“Franchise agreements per are not se agreement’s unconscionabili- substantive unenforceable, provisions but their can be ty.”). if examined to see the characteristics of unconscionability present part are unconscionability Procedural anal whole.”). Because we exercise our di “ ysis ‘oppression’ focuses on or ‘sur versity jurisdiction this con to entertain ” v. prise.’ Flores Transamerica Home- dispute, tract we apply must First, Inc., 846, 853, 93 Cal.App.4th 113 law to determine whether the arbitration (2001). Cal.Rptr.2d “Oppression 376 is arises from an inequality bargaining Ferguson unconscionable. See v. Coun power negotiation that results in no real Industries, Inc., trywide Credit 298 F.3d choice,” meaningful and an absence of (9th 778, Cir.2002); also 782-83 see “[s]urprise while involves the extent Inc., Networks, Juniper 115

Abramson supposedly agreed-upon which the terms 638, 651, 422 Cal.App.4th 9 in prolix are hidden fоrm printed drafted (2004) (“Employing general contract law party seeking them.” enforce principles, courts will refuse [California] A (citing Id & M Produce Co. v. FMC to enforce arbitration that are provisions Cal.App.3d Corp., 135 186 Cal. contrary public poli unconscionable or (1982)). 114 Rptr. (internal omitted)). cy.” quotation marks analyze California courts con An is sub “ provisions tract procedural ‍​‌‌​‌​‌​‌‌​‌​​​‌​‌‌​​​‌​​‌‌‌​​​​​‌‌​​‌‌‌​​​​‌​​​‍stantively ‘overly both if it unconscionable is ” “ unconscionability. Ar generates substantive See harsh’ or results.” ‘one-sided’ Armendariz, Psychcare mendariz v. Health Found. Cal.4th at 99 Cal. Servs., Inc., Rptr.2d Cal.4th 99 Cal. A (quoting P.3d 669 & M (2000). Produce, 486-87, 6 P.3d Rptr.2d Califor- Cal.App.3d Cir.2002) (“The (9th 114). 279 F.3d consid paramount CaLRptr. “[T]he procedurally DRA is unconscionable be conscionability mu assessing eration a contract of adhesion: a stan cause Abramson, Cal.App.4th tuality.” *23 ”); .... Aral v. Earth dard-form contract law 657, 422. California re Cal.Rptr.3d 9 Link, Inc., 544, 557, Cal.App.4th 134 36 to have agreement an arbitration quires (2005) Armendariz, (finding “quintes 229 Cal.Rptr.3d bilaterality,” see “modicum of unconscionability” 745, procedural sential 117, 6 Cal.Rptr.2d at 99 24 Cal.4th of the [arbitration] where “the terms 669, provisions P.3d a ‘take it or presented were substantively “unfairly are are one-sided” ... opportunity leave it’ basis with no unconscionable, Stiegler, Little v. see Auto out”). However, the California courts Inc., 1064, 1071, opt Cal.Rptr.2d 130 29 Cal.4th (2003). though have also held that “adhesion con 892, P.3d 979 63 procedurally oppressive, often are tracts sidestepped court The district always the case.” Morris v. this is unconscionability procedural requisite Bancorp, 128 Empire Redwood Cal. “nondispos erroneously finding analysis, App.4th Cal.Rptr.3d 27 797 Instead, directly to it proceeded itive.” (2005); Reynolds, see also Dean Witter analysis. The district the substantive Court, 758, Cal.App.3d v. 211 Superior Inc. of analyze failure to the evidence court’s (“While (1989) 769, we Cal.Rptr. 259 789 unconscionability in proportion procedural recognize significant overlap between of substantive unconsciona to the evidence oppression], concepts two [adhesion bility error. Because California was they to hold that are prepared we are not analyzing employ sliding scale courts identical.”). law, current Under provision is the entire arbitration whether a contract of adhesion it is unclear whether unconscionable, even if the evidence au inherently oppressive, is and therefore unconscionability slight, procedural unconscionable, tomatically procedurally unconscion strong evidence of substantive separate is a element oppression whether ability tip the scale and render will However, both present. that must be Ar provision unconscionable. unconscionability procedural standards mendariz, 114, 24 at 99 Cal. Cal.4th by finding that the arbitra are satisfied 745, 6 P.3d 669. Rptr.2d a take-it- presented on was oppressive that it was or-leave-it basis and 1. bargaining power inequality to “an due inquiry in Cali The threshold negotiation no real resulted] unconscionability analysis fornia’s Flores, meaningful choice.” an absence of is ad the arbitration “whether Cal.Rptr.2d 853, Cal.App.4th at 93 113 Armendariz, 24 Cal.4th hesive.” the con MailCoups concedes that A contract Cal.Rptr.2d 6 P.3d 669. Nagram and that non-negotiable “a tract is defined as standardized of adhesion it written or contract, sign choice was to upon subscribing pa’s imposed However, argues MailCoups negotiate opt out. party opportunity without an Na Flores, oppression no because that there was Cal.App.4th the tеrms.” choice and bar meaningful had grampa Cal.Rptr.2d 376. The California Court specifically the freedom finding gaining power, of a held that Appeal “[a] has ValPak, her then continue to work for essentially finding contract of adhesion is with Id.; into a contract employer, or to enter unconscionability.” see procedural addition, Adams, Stores, company. mail another direct City Inc. v. also Circuit Corp. Keating, 465 U.S. there was no sur- Southland posits that (1984). As the sophisticated is a 79 L.Ed.2d prise because S.Ct. read and understood stated Postal Appeal who could have California Court of Press, Sealy, thus had at least construc- the terms and Inc. v. Cal. Instant addition, signed 1715-16, notice. In tive App.4th (1996): penalty perjury a declaration under Agree- read the entire Franchise

she had Although agreements franchise are all of its accepted agreed ment and they many exhibit commercial contracts including provi- provisions, of consumer contracts. attributes *24 sion. relationship between franchisor and The by prevail- franchisee is characterized a law, the criti California Under universal, inequality of ing, although not unconscionability in procedural cal factor resources between the con- economic in analysis is the manner which con tracting parties. typically, Franchisees disputed presented tract or the clause was always, not are small businessmen negotiated: like the people or businesswomen or unconscionability focuses Procedural Sealys seeking to make the transition disputed in on the manner which being wage earners and for whom party to the in the presented clause is very the franchise is their first business. bargaining position. weaker When the always, typically, Franchisors but not party presented weaker is the clause large corporations. agreements are it it” and told to “take or leave without gross themselves tend to reflect this meaningful negotia- opportunity Usually bargaining disparity. they are tion, proce- therefore oppression, and prepared form contracts the franchisor unconscionability, present. are dural a and offered to franchisees on take-[it-] Bank, Cal.App.4th v. Discover 97 Szetela or leave-it basis. (2002); Cal.Rptr.2d 118 862 see unequal ... Franchising involves the Corp., v. Master Prot. 118 also Martinez bargaining power of franchisors and 107, 114, 12 Cal.App.4th Cal.Rptr.3d 663 franchisees and therefore carries within (2004) (“An that is itself the seeds of abuse. Before the of a it or leave it’ part an essential ‘take established, relationship is abuse is condition, more, without is employment by threatened the franchisor’s use of unconscionable.”); Mercuro, procedurally presented contracts of on a adhesion 174, Cal.App.4th at take-it-or-leave-it basis. (“Procedural unconscionability turns on quotation Internal marks and citations adhesiveness —a set of circumstances omitted. ‘adhering’ which the weaker or Here, substantially a contract was in a

presented drafted it than stronger party bargaining position on a take it or leave weaker Mail- basis.”). long Coups. reported courts have rec As the franchise offer- agreements ing Nagrampa’s franchise have circular attached to com- ognized Advo, plaint, MailCoups’s parent company, of contracts of adhe some characteristics “vastly superior large corporation which in 1997 had sion because of the bar $208,553,000 $1,016,492,000in strength” of franchisor. in assets and gaining See Court, hand, Keating Superior Nagrampa, revenues. on the other Cal.3d salary Cal.Rptr. yearly approximately 645 P.2d 1192 had a (1982), $100,000 grounds by other and had never owned her own overruled on noted, Cal.Rptr. Id. at As court Ma- 789. The Dean the district business. presented ilCoups plaintiff investor-attorney conceded that Witter was an on a basis. Na- specialized take-it-or-leave-it who in litigation class action complaint alleges grampa’s specifically institutions, volving financial and who had attempted negotiate the “line- that she great experience degree with financial “lump- cost to be charges” calculation service contracts. 259 Cal. sum,” by MailCoups, but was rebuffed who Rptr. Nagrampa, 789. Whereas who was only that the base rate “line- responded and, franchise owner despite first-time charges” be reduced “credits.” having manager been sales the direct industry, marketing apparently had no Appeal The California Court has re specialized or training education in the availability the' jected the notion that Therefore, field. potential availability marketplace employment, of substitute other opportunities franchise alone does can defeat a claim goods, services alone See, Nagrampa’s procedural defeat claim of unconscionability. e.g., procedural Martinez, unconscionability. Cal.App.4th Cal. *25 Rptr.3d (finding employment 663 contract Moreover, sophistication aof where was adhesive alone, defeat party, procedural cannot as a “condition em- presented specific of unconscionability claim. See v. Graham Villa Milano Homeowners ployment”); Scissor-Tail, Inc., 818-19, 807, 28 Cal.3d 819, Davorge, Cal.App.4th v. IL 84

Ass’n 604, (1981) 171 623 Cal.Rptr; P.2d 165 (“[I]n (2000) 827, Cal.Rptr 1 given 102 .2d (finding unconscionability procedural case, might a contract be adhesive even if prominent pro where successful and music reject the weaker could terms required by ducer Bill' Graham was elsewhere.”); Supercuts, v. go Stirlen “realities pro of his business a concert Inc., 1519, 1533-34, Cal.App.4th 51 60 Cal. contracts”); moter to form A (1997) sign [union] (noting Rptr.2d 138 that even 489-90, Co., Cal.App.3d & M Produce 135 at sophisticated corporate though executive 114 Cal.Rptr. (commenting that person desperately seeking not a em “was 186 employment Supreme among contract was California Court is ployment,” many begun recognize it procedurally unconscionable because courts that “have it or presented experienced was on a “take leave it legally unsophisticat basis”). Witter, But see Dean 211 Cal. may unfairly surprised be ed businessmen Cal.Rptr. (noting 789 App.3d terms”); 259 Nyu contract unconscionable though may that “even contract be adhe 120 lassy Corp., Lockheed Martin Cal. sive, ‘meaningful’ the existence of alterna 1283-84, 16 296 App.4th contracting party in tives available to such (2004) (finding procedural unconscionabili supply the form of other sources of tends ty employee represented even was where unconscionability”). to defeat claim of by a lawyer negotiations). settlement Witter, Judge on Dean which Kozinski’s argues that the ele relies, factually distinguishable. dissent is present of surprise ment was because There, Appeal of the California Court held was not contract was adhesive plaintiffs that the combination of the so of informed existence of the meaningful of phistication “a choice twenty- provision, appeared page which supply” available alternative sources of de agreement. of See thirty-page five his claim procedural feated unconsciona- Joseph Hosp., Cal.App.3d 63 dispute in a of Wheeler v. St. bility over assessment (cit- (1976) 345, 359-60, Cal.Rptr. fees on an individual retirement account. Co., mistakenly Judge Ins. O’Scannlain’s dissent v. Westland ing Smith Life 111, 122-23, Cal.Rptr. v. Bank Amer Cal.3d asserts Brookwood (“Where (1975)) ica, the contract is P.2d 433 Cal.App.4th 53 Cal. adhesion, clari- conspicuousness and (1996), one of Rptr.2d proposi stands for the may enough not ty language alone be duty apprise tion that had no satisfy requirement awareness. of the arbitra Nagrampa of the existence would de- a contractual Where tion clause or the costs of arbitration. of the weaker ‘strong’ expectation feat the Brookwood, plaintiff argue did not necessary it to call his party, also be the arbitration clause was invalid because language provi- to the of the attention proeedurally substantively it or uncon sion.”). However, law, under California scionable, but rather that the arbitration demonstrated if the surprise need clause should not be enforced because pro- court that the arbitration determines unilateral mistake. 53 Cal. oppres- vision of an adhesive analysis Rptr.2d procedural 515. The Armendariz, 24 Cal.4th at sive. See uneonscionability under California law fo (“[A] Cal.Rptr .2d 6 P.3d 669 con cuses on the manner which the contract if provision, tract or even consistent with disputed presented or the clause was expectations parties, the reasonable negotiated disparity bargaining and the if, enforcement will be denied considered power, party claiming not on whether the context, unduly oppressive its uneonscionability procedural should have (internal quotation unconscionable.” marks provision. known of the arbitral *26 omitted)); Nyulassy, Cal.App.4th 120 at Therefore, regardless of whether Mail- (“ 1281, Cal.Rptr.3d 16 296 ‘Where an ad Coups duty to of had inform oppressive, surprise hesive contract ” clause, the it remains true that Abramson, (quoting need not be shown.’ overwhelming power, had bargaining 115 at Cal.App.4th Cal.Rptr.3d contract, presented drafted the and it to Mercuro, 422)); Cal.App.4th Nagrampa on a take-it-or-leave-it basis. (“[PJrocedural Cal.Rptr .2d 671 unconseion- acknowledge While we that the evidence of ability on the oppressiveness focuses of the procedural uneonscionability mini- appears conduct.”). stronger party’s The Califor mal, us, require it is sufficient to under Appeal recently nia Court of extended law, prong California to reach the second principles agreement, these to a franchise uneonscionability analysis. of the We a trial reversing ruling court’s next therefore examine the extent of sub- provisions of the franchise determine, uneonscionability stantive agreements at issue were not unconsciona whether based on the California courts’ Owners, Indep. ble. Ass’n Mailbox Ctr. sliding approach, pro- scale the arbitration Cal.App.4th Cal.Rptr.3d 659. vision is unconscionable. Appeal there held that the Court findings regarding sophistica trial court’s franchisees,

tion of the alternative busi opportunities, ability ness of the fran Nagrampa argues that the arbi chisees to read and understand the terms provision substantively tration uncon agreement “beg question of the “one-sided,” scionable because it is con whether the nature of these franchise tains agreements relationship feersplitting and the business unconscionable parties accepted provisions, between the fell arbitral forum and does not within effect,” “repeat player criteria for adhesion contracts.” Id. counteract factor renders the arbitration arbi- impartial failing to ensure thus se.”); conten- Sheet Metal reject Nagrampa’s per unconscionable trator.12 We cf. provision fee-splitting Kinney Int’l Air Condi tions that Workers Ass’n (9th Co., effect” render player “repeat 756 F.2d Cir. tioning substantively un- provision 1985) (holding challenge that to an arbitral First, fee-splitting conscionable. bargaining dispute, award a collective n substantively per se is not provision partiality party alleging evident “[t]he law. under California unconscionable specific facts which indicate must establish (mandat- § 1284.2 See Cal.Civ.Proc.Code improper part [arbi motives on the that ad- rule of arbitration ing default trators]”). Nagrampa specifically has not equally and split be ministrative costs part on the pointed evidence bias individually). borne legal costs AAA or its arbitrators. However, ex- infra, as discussed may im- fee-splitting tent provisions Two other set forth vindicating statu- pede Nagrampa however, clause, exhibit a be unenforceable tory rights, mutuality supporting finding lack of law as con- illegal under California First, unconscionability. substantive trary public policy.. judi gives MailCoups access provisional cial forum to obtain remedies Second, “re merely raising the while it protect property, its intellectual claim, present without peat player effect” arbitral Nagrampa with provides demon particularized more evidence ing Second, her claims. forum to resolve under is insufficient strating impartiality, Boston, designated arbitral forum is an unconsciona- support law to Massachusetts, considerably location v. CIBC finding. See McManus bility MailCoups. advantageous more Cal.App.4th Corp., 109 World Mkts. (2003) 94-95, (holding stronger with Where un was not that an arbitration *27 has restricted the weak bargaining power plaintiff produced because the conscionable forum, but re party er to the arbitral ef “repeat player specific no evidence ability redress for itself the to seek served would not be fect” or that the arbitrator forum, judicial an or Cali in either arbitral arbitration rules allowed impartial, where a lack of mutuali courts have found fornia challenge and peremptory one party each unconscionabili ty supporting substantive challenges for unlimited number of an held ty. Supreme As the California Court 178, Mercuro, cause); at Cal.App.4th 96 Armendariz, unconsciona- in substantive (“While Supreme 671 óur Cal.Rptr.2d 116 in the form of bility may manifest itself ‘repeat play notice of the has taken Court only agreement requiring arbitration effect,’ declared this “an the court has never er dissent, allowing stronger access to the party full Contrary Judge O’Scannlain’s Moreover, MailCoups’s brief argument forum.” her same did not waive provi- argued response unconscionably in that the arbitration provision was mutuality obligation. We have alleged the one-sided na- sion does She "one-sided.” fee-splitting the claim that the provision com- consider in her ture of the arbitration par- both opening provision is because argued point unconscionable plaint this and argued brief, and briefed the issue stating support contention ties have of her us, adequately uphold question the record is before courts "have refused is un- dеny developed, the cost of arbitration the weak- and provisions that work venue Inc., Airlines, disputed. re West See In Am. party any access to a forum in which er real 1161, (9th Cir.2000). claims, while 217 F.3d 1165 defend—her or his to air —or 1286 Appeal justification held that was no claims of the weaker but there

for the 278, 132 the claims of the provision. choice of forums for for the one-sided Id. at 119, stronger party.” 24 Cal.4th at 99 Cal.Rptr.2d 116. Because one-sided 669; see also Mar Cal.Rptr.2d 6 P.3d permeated clause the entire arbitration tinez, Cal.App.4th at 12 Cal. 118 provision, Appeal the Court of refused to (holding that an arbitration Rptr.3d 663 grounds unconscionability. enforce it on requiring employees to arbi 277-78, 116; Cal.Rptr.2d at see claims, reserving right of trate all but Flores, Cal.App.4th also employer injunctive eq or other obtain Cal.Rptr.2d (finding mutuality lack of judicial in a forum for certain uitable relief of remedies where a debtor was forced to action, mutuality). causes of lacks any controversy out of a arising arbitrate loan, by “proceed but the lender could Municipal Resource Con O’Hare foreclosure, judicial non-judicial or sultants, self- Cal.App.4th setoff, (2003), help such in- remedies Cal.Rptr.2d116 the California Court of junctive analyze appointment relief to obtain of a Appeal upon was called Stirlen, receiver”); unconscionability Cal.App.4th of an arbitration clause 1539-42, in an contract that employment required (finding an employee to arbitrate all claims unconscionable where against employer, expressly per- but employment disputes required were to be to file a employer mitted the lawsuit seek- arbitration, submitted to but breach of injunctive ing equitable against relief noncompete confidentiality or clause employee and remained silent as to the court). could brought claims employer’s obligation to arbitrate claims. Appeal recognized The Court of there mutuality. lacks Like the contract “unconscionability turns not on a one- O’Hare, it requires submit result, but also sided absence of any controversy to arbitration related to justification for it.” Id. at 132 Cal. agreement, any the franchise “or breach (internal Rptr.2d 116 quotation marks thereof, limitation, including without omitted). Therefore, Appeal the Court of n claim that Agreement any portion this rejected employer’s contention that it invalid, illegal thereof is or otherwise void- legitimate justification had a business void,” reserving MailCoups’s able or while “highly confidential proprietary right any provisional remedy to obtain “in- auditing consulting nature” of its work limitation, cluding, injunctive without relief it, allowing not the employee, *28 any competent jurisdiction, from court of 277, injunctive seek relief in court. at may necessary MailCoups’s as sole Cal.Rptr.2d Citing 132 116. the California subjective judgment protect its Service Armendariz Supreme opinion, Court’s proprietary Marks and information.” This Court of noted that Appeal to constitute a language, plainly, read means that Mail- justification, justi reasonable business “ Coups go could “any to court to obtain ‘something fication must be other than provisional remedy,” even if it related to a employer’s desire to maximize its ad contract, claim for long breach of as as the vantage perceived based on the superiority ” 277, implicated claim judicial MailCoups’s of the also Service forum.’ Id. at 132 Armendariz, (quoting proprietary 24 Marks or information. Cal.Rptr.2d 116 More- 120, 745, over, likely at it is far Cal.Rptr.2d Nagrampa— Cal.4th 99 6 P.3d more 669). Reasoning that the and not MailCoups arbitration rules assert claims —would relief, permit themselves such invalidity unenforceability the Court related to the or

1287 selection clauses are valid and “[F]orum contract written non-negotiable given unless Thus, clearly should be effect enforcement provision this MailCoups. of the clause would be In one-sided, MailCoups the effectively giving unreasonable.” Commc’ns, Court, Superior v. tershop AG forum and elimi- judicial right to choose 191, 196, Cal.Rptr.2d 127 Cal.App.4th 104 Nagrampa. for Cali- nating such a forum (2002) Smith, (citing 847 Valentino & consistently have found such courts fornia Smith, Court, Superior Inc. v. 17 Cal.3d See provisions unconscionable. 374, 491, 495-96, Cal.Rptr. 131 551 P.2d 115, Martinez, 12 at Cal. Cal.App.4th 118 (1976)). However, “place if 1206 Mercuro, at 663; Cal.App.4th 96 Rptr.3d a forum manner” restrictions of selection Stirlen, 671; 51 Cal. Cal.Rptr.2d 116 “unduly oppressive,” Bol provision are see 1541-42, Cal.Rptr.2d 60 138. at App.4th Court, Superior Cal.App.4th 87 ter v. noted, provision itself As (2001), 909-10, 104 Cal.Rptr.2d 888 or have justification purported business states shielding stronger party the effect of MailCoups’s right obtain excluding for Inc., liability, PayPal, see Comb cause of action provisional relief (N.D.Cal.2002), 1165, 1177 218 F.Supp.2d protect “to its Service might assert: is un- then the forum selection information.” Cal- proprietary Marks and end, “party may conscionable. To that routinely rejected have this courts ifornia attempt showing to make a that would for allow- justification legitimate as a basis setting warrant aside the forum-selection access ing only party agreement to an one was affected clause—that relief. provisional courts for to the fraud, influence, overweening undue O’Hare, Cal.App.4th at 132 Cal. 107 bargaining power; enforcement Memoro, 116; Rptr.2d Cal.App.4th 96 unjust; pro- be unreasonable and or that Stirlen, 671; 51 Cal. Cal.Rptr.2d in the contractual forum will be ceedings 1536-37, Cal.Rptr.2d App.4th at gravely so difficult and inconvenient California, to an arbitration “[a] practical will for all resisting party in ... court ... an may file day in court.” deprived be- his purposes remedy in con application provisional for a Corp., Mitsubishi Motors 473 U.S. controversy, with an arbitrable nection (citations and alterations S.Ct. the award to only upon ground omitted); Hayes Children Leas- see also may be entitled applicant which the Cal.App.4th ing Corp., v. NCR Co. provisional ineffectual without be rendered (1995). 5, Cal.Rptr.2d 650 Simi- 787 n. 1281.8(b). § relief.” Cal.Civ.Proc.Code larly, favors contractual forum “California mutuality between This ensures they are en- long clauses selection so have access to the parties so that both their freely voluntarily, tered into injunctions, preliminary courts to obtain not be unreasonable.” enforcement would orders, and other temporary restraining Court, Online, Superior Inc. v. Am. conclude, relief. We provisional forms of Cal.App.4th therefore, providing the clause (2001). discussed the Appeal The Court of re MailCoups’s right provisional to obtain *29 in favorable treatment rationale for this un substantively and thus lief is one-sided Weight Hills Loss Beverly v. Wimsatt conscionable. 1511, Int’l, Inc., Cal.App.4th 32 Clinic (1995), 1523, a case argues Cal.Rptr.2d that the 612 Nagrampa also 38 weight-loss center franchises. involving in the arbitration forum selection clause -that Appeal there stated in Bos The Court of requiring her to arbitrate provision in important are Massachusetts, selection clauses ton, “[florum unconscionable. 1288 effectively preclude the other from com- and international national

facilitating its claims would be unconsciona- pursuing should be merce, rule general and as ble, intend- was not “[arbitration because However, this favorable Id. welcomed.” uncon- Because the purpose”). ed for this selection clauses of forum treatment place requirements time and scionable voluntary free and on their conditioned agree entire Bolter had not tainted the chosen hav- place “with procurement, ment, to sever Appeal of chose Court parties one of the logical nexus to ing some 911, at 104 Cal. Cal.App.4th them. 87 long so as California dispute, or Rptr.2d 888. their substantial not find consumers will by impaired their rights significantly legal disagree with the view respectfully We Online, Cal.App.4th 90 Am. enforcement.” dissent expressed Judge O’Scannlain’s Therefore, to 699. Cal.Rptr.2d 108 on the holding Bolter rested enforceable, jurisdiction engendered the selected and lack of notice unfairness “ ‘suitable,’ ‘available,’ and able to of a clause by the franchisor’s insertion must be ” justice.’ (citing forum to be out-of- setting Id. the arbitral ‘accomplish substantial Co., agree- subsequent into a franchise Zapata 407 U.S. state Bremen v. Off-Shore . em- repeatedly ment. Bolter court The 32 L.Ed.2d 513 92 S.Ct holding its rested on the (1972)). phasized that pro- hardship financial the forum selection assess, To the reasonableness franchisees, impose on the vision would in the “place provisions and- manner” effectively litigating from precluding them clause, take ac we must into arbitration claims, the forum their and that selection circumstances of the “respective count justification had other than provision “no Bolter, Cal.App.4th at parties.” maximizing advantage an as a means Bolter, the Court Cal.Rptr.2d 888. petitioners.” Cal.App.4th over the re place held that and manner Appeal Moreover, Cal.Rptr.2d small were unconscionable where strictions mistakenly dissent re Judge O’Scannlain’s franchisees located in Cal Pop” “Mom and Drydean-U.S.A lies Lu of Califor required to travel to Utah ifornia were nia, Inc., 1490, 1493, 14 Cal.App.4th against an interna arbitrate their claims (1992), Cal.Rptr.2d support posi its Id. The carpet-cleaning tional franchisor. courts forum uphold a forum Appeal found selection Court provisions extenuating where the selection “unduly op provision unreasonable present. circumstances of Bolter are not the remote forum would pressive” because plaintiffs argue Lu did not hardship upon franchisees work severe unconscionable, unfairly the franchisor and would benefit merely forum stated selection effectively the franchisees precluding provision was unreasonable. Unlike Id.; against claims it. asserting from Bolter, plaintiffs and the Comb, F.Supp.2d at 1177 see also plaintiffs argue present Lu did not or evi PayPal’s backyard (“Limiting ap venue to the out-of-state forum would dence yet more means which pears to be one hardship preclude a financial impose Pay claims, clause serves to shield but rath litigating them from their liability providing Pal instead argued er that the clause was unenforcea in which arbitrate dis they neutral forum ble because had insufficient connec Armendariz, 24 Cal.4th at putes.”); tion to the selected forum and because two (holding signed defendants had not 6 P.3d forum agreement containing selection structuring

1289 clause; sonableness of the forum selection plain- construed the Id. The court clause. (2) essence, enforceability in argument being, of the clause first tiffs’s Wimsatt, and then Cal.App.4th inconvenient itself. 32 at 38 that the forum was in- simply Cаl.Rptr.2d (shifting “[m]ere state 612 burden of proceeded proof expense additional is not party seeking convenience or a forum enforce selec- (inter- the test of unreasonableness.” in litigation tion clause “to show that omitted). marks quotation nal any contract forum will not diminish in way rights the substantive afforded Cali- Here, by misap- court erred the district law”); under fornia franchisees California law on the substantive plying California Online, 10-11, Cal.App.4th Am. at forum unconscionability of the selection Cal.Rptr.2d (finding policy “identical actually it had not ana- Although clause. shifting which considerations command unconscionability, lyzed procedural franchisor], proof here to [the burden of restrictions found that absence seeking enforcement of fo- harsh, “unfair, which could be considered clause,” rum selection because the statute distinguished Nagram- overly onesided” (CLRA) at issue and the statute Wim- It concluded pa’s case from Bolter. then (FIL) satt contained the same signed had that because prohibiting waivers consumers of agreement containing the arbi- franchise remedies). Thus, statutorily granted un- “valid, it was irrevocable provision, tration law, the of proving der California burden and enforceable.” only not the reasonableness and fairness Moreover, the district court did provision, but also allegations, as Nagrampa’s not consider CLRA’s anti-waiver is not violat- fourth, fifth, causes stated in the and sixth Wimsatt, ed, MailCoups. rests with complaint, action in her that Mail- Cal.App.4th Cal.Rptr.2d at 612. imposition provi of the arbitration Coups’s MailCoups has not this burden. met (1) three California sion violated statutes — parties’ bargaining positions Law were Franchise Investment 31000-31516; (“FIL”), unequal, oppressive §§ in an con- Corp.Code resulting Cal. (2) containing a forum Competition Law tract of adhesion selec- the California Unfair Boston, (“UCL”), places §§ tion clause that venue Bus. & Prof.Code 17200- Cal. (3) Massachusetts, 17208; away a few miles from California Consumer Avon, (“CLRA”), MailCoups headquarters Remedies Act Cal. Civ. Legal away Nagram- non three thousand miles §§ 1750-1785—which establish Code Bolter, Indep. pa’s home. As statutory rights. See waivable Owners, fran- require contract would one-woman Ass’n Mailbox Ctr. 133 Cal. fly (holding operates chisee who from her home Cal.Rptr.3d App.4th country to arbitrate a contract the FIL and the UCL across the that claims under Na- performed in California. public appear signed interest and “affect the Armendariz”); traveling incur additional grampa ... the rules of fall within Autowest, Inc., and “increased costs living expenses 114 Cal. and Gutierrez 99-100, familiar with having 267 associated counsel App.4th Cal.Rptr.3d Bolter, (2003) law.” 87 Cal. (holding provi that an arbitration [Massachusetts] Na- impede statutory rights App.4th un may sion CLRA). her Mail- grampa money operating lost allegations Those bear der the (1) financial hard Coups franchise and faces questions who has both to maintain her ship. or unrea- She not be able proving the unfairness burden *31 misleading if forced not include language her losses could such recover claim to offering later The forum in the circular and then take so in Massachusetts. to do that justification position California law will not has “no selection contrary approach an “A would un- maximizing control. than as means other 910, necessarily public undercut the California advantage [franchisees].” over Bolter, requires which honest disclosures to policy “[a]r- 888. As in Laxmi, 1098; F.3d at franchisees.” those [MailCoups] understood guably, Inc., Bradley v. Research see also Harris fran- еffectively preclude its would terms Cir.2001) (9th 884, 891 it, (holding 275 F.3d against claims raising from ever chisees preempted that section 20040.5 is on costs and burden knowing the increased FAA, because, distinguishing Laxmi in prohibi- be their businesses would small Laxmi, “there that was no evidence Indeed, the effect of tive.” Id. that was ‘ever that indicated Boston, franchisor proceed in requiring arbitration to upon despite insist an out-of-state forum prohibitively costly to Na- a location so contravening California law’ referred par- that was grampa precluded [circular], in the franchisee and the had in the ticipating proceeding.13 po expect agreed it had reason that Moreover, rea- Nagrampa did not have forum,” indicating an out-of-state expect the arbitration would son was no minds on ‘meeting “there Boston; nor, did place apparently, take ” provision’ (quoting selection forum Lax that, MailCoups. We have found where 1097)). mi, 193 F.3d at franchise-offering circular contained suggesting that out-of-state language Nagrampa MailCoups and entered forum selection choice of law clauses into the franchise when may good not be under 20040.5 enforceable section was still considered law, expectation was “no provi there reasonable law and out-of-state forum selection agreed agreements franchisee] had to forum sions franchise were [the Invs., other than California.” Laxmi LLC enforceable under To California law. this (9th USA, end, circular,14 offering F.3d like Golf Cir.1999) (internal Laxmi, quotation offering marks omit- 193 F.3d circular ted). that, regardless We held language suggesting Laxmi contained law, limiting selection, of whether California statute the forum choice of disputes, venue California for franchise termination or clauses nonrenewal 20040.5, § Bus. & Cal. Prof.Code unenforceable under California law. Un FIL, FAA, preempted the franchisor der the the franchisor must disclose that, $9,991.90. Judge Assuming following O'Scannlain’s dissent asserts in the enough money month, had more than deposits husband's and her $6,500 pay the in arbitration fees and to liti- average, withdrawals were close to the forum, gate in an out-of-state on the false $6,500 payment filing then of the initial fee assumption $16,000 average that she had alone, without consideration of the additional during bank in her account rele- required expenses litigate in an out-of-state However, period. vant time the dissent mis- forum, would result in a bank account over- record, construes the contains three which by $388.23. drawn preced- bank statements the three months ing September 2002 for the account held may properly 14. We consider the franchise by Nagrampa jointly husband. The and her circular, offering which was attached as an deposits average monthly during period this Nagrampa's complaint exhibit to and was ad- $41,151.17 average monthly were and the mitted before district court.' $45,031.30. withdrawals debits were ending August balance 2002 was

1291 subject fran- certain information about the will occur at the offices of the Ameri- through and franchisor a Uniform can chise Arbitration Association nearest Offering regis- Franchise and a our home provision Circular office. This not prospectus. Corp.Code tered Cal. be enforceable under California 31119(a). § FIL prohibits The franchisors law. making misrepresentations material (5) Item 17 of this disclosure docu-

or omissions in the offer and sale of ment is modified to include the following §§ franchise. Id. at 31200-31203. Under paragraphs Summary under the column law, illegality when fraud or is California (v) (w) parts of both charts: allegеd, parol rule evidence does California Business Professional Code pre-contract repre- apply, evidence Sections 20000 through provide 20043 vary which sentations contradict rights you concerning termination or an integrated terms of are admis- nonrenewal of a franchise. If the fran- § 1856(g). sible. See Cal.Civ.Proc.Code chise contains a theory supporting The exception law, that is inconsistent with the the law evidence does not contradict “[s]uch will control. integration terms of an effective since agreement requires ap- The franchise purported shows instrument has plication of the laws of the State of Airlines, legal no effect.” See Cont’l Inc. Massachusetts. This may not Douglas Corp., v. McDonnell 216 Cal. be enforceable under California law. 388, 424-25, App.3d Cal.Rptr. 264 779 court, Like the Laxmi we conclude that (1989) Witkin, 2 (quoting California Evi misleading language (3d ed.1986)). § at dence Because offering provided inadequate circular no- Nagrampa argues that the forum selection tice to that the forum selection provision did not fall within her reasonable clause was valid. no thus had expectations, we representa examine the expect reason to that arbitration would in offering tions the franchise circular to place take in Boston. contrary, To the expectations. discern her reasonable every expect she had reason to that, Laxmi, point just salient in as arbitration, any, if would take in place Cal- [MailCoups] “there is no evidence that ifornia, law, in with accordance that it upon ever indicated would insist an expressly as raised in the circular. That out-of-state forum despite the contraven MailCoups initially Angeles, filed for Los ing place at California law5’ the time the California, as the arbitration venue Laxmi, contract was executed. 193 F.3d parties reinforces the conclusion that both at 1097. reasonably expected arbitration to take place The clauses in H Section California. circular,

MailCoups offering which Na Moreover, where a has not re grampa filed as an exhibit to her com actual of a ceived notice forum selection plaint, virtually are identical to those at clause, Appeal the California has Court issue Laxmi: Intershop refused to enforce it. See

(4) Item 17 of this disclosure docu- Commc’ns, AG, 201-02, Cal.App.4th following ment is modified to include the (“A . 127 Cal.Rpt r.2d 847 forum selection paragraph Summary under the column clause within adhesion contract will be (u) part of both charts: long provided ‘as enforced the clause requires adequate [party]

The franchise notice to the that he was binding jurisdiction arbitration. The agreeing cited ” 979; Abramson, (alteration original) (quoting Rptr.2d 63 P.3d contract.’ Court, Cal.App.4th Cal.App.4th Cal.Rptr.3d Superior Hunt (2000))); Following principle, Car- this California courts *33 Court, Lines, provisions that Superior Inc. v. have stricken arbitration nival Cruise 1019, 1026-27, prevent 286 Cal. enforcement and vindi- Cal.App.3d 234 would (1991) public by imposing Civ.Code of Rptr. (citing rights 323 Cal. cation unrea- 1580) (“[T]he Armendariz, §§ forum selec fees on a 24 party, sonable 110-11, 745, ... if Cal.Rptr.2d at 99 6 tion clause is unenforceable Cal.4th 669, plaintiff that did or arbitration in a requiring court determines P.3d [the] forum, Absent and Am. notice of distant inconvenient On- [it].... have sufficient line, 12, notice, Cal.Rptr.2d requisite Cal.App.4th mutual consent 90 at 108 such (“California and no to lacking contractual term is 699 courts will refuse defer clause respect with to such to the selected forum if to do so would valid contract exists.”). misleading language ‍​‌‌​‌​‌​‌‌​‌​​​‌​‌‌​​​‌​​‌‌‌​​​​​‌‌​​‌‌‌​​​​‌​​​‍substantially rights of of thus diminish the Califor- circular, offering in way well as Mail- nia residents that violates our of proceedings public policy.”). institution Cali state’s Because the forum Coups’s fornia, lead us conclude that selection in this case could “force expectation public that arbitra [Nagrampa] forgo had no reasonable unwaivable Little, 1079, place take 29 130 rights,” would in Boston. Cal.4th at Cal. 892, 979, by imposing 63 Rptr.2d P.3d Second, California courts refuse to unreasonable costs to arbitrate claims provisions public arbitration enforce Massachusetts, also be it unen they if policy grounds impede the enforce public contrary forceable as to California statutory rights. of unwaivable See ment Online, Cal.App.4th Am. policy, see 90 at Lloyd’s v. Certain at Boghos Underwriters 12-15, 108 Cal.Rptr.2d 699. London, 495, 506-07, 36 Cal.4th 30 Cal. of fee-splitting To the extent (2005) 787, (stating 115 Rptr .3d P.3d 68 provision impedes clause subject mandatory employees arbi statutory rights the exercise unwaivable agreements tration ensured cer must be law, may it also be under California unen- tain minimum standards of fairness to forceable. The pro- public rights “vindicate their in an arbitral vides: (internal quotation forum” marks omit The costs of shall be borne ted)). law, right or Under California equally by MailCoups and Franchisee. public pur cause of action created for a responsible Each shall for cannot, pose by private agreement, be expenses respective fees and of its attor- contravened, waived, burdened, subject experts. neys and ed that would procedural shortcomings Armendariz, preclude Appeal previ- its vindication. See The California Court of has 745, 24 at 99 6 Cal.Rptr.2d ously Cal.4th found the vindication of statuto- FIL, UCL, (explaining ry rights rule derives P.3d 669 that this under the and the protection from California Civil Code section deserves CLRA insur- waiver of prohibits which contractual mountable unreasonable arbitration rights public pur Indep. established for a Mailbox legal fees. See Ass’n Ctr. Owners, pose, un and section which makes at 34 Cal.App.4th Cal. exempt contracts trial Rptr.3d (remanding lawful those that would court to law); party from violations see also determine whether fee structure arbi Little, 1076-77, impede rights at 130 Cal. un- Cal.4th tration would (3) Gu would not be FIL, UCL, statutes); enforced; other consider- der tierrez, 98-99, 7 Cal.App.4th Cal. ing respective circumstances (holding imposition up Rptr.3d parties, “place require- manner” be front arbitration fees is unconscionable unduly ments are and harsh oppressive prevent consumers from cause upon Nagrampa, who had no bargaining CLRA). qualify under To enforcing rights addition, power. the forum selection protection, Nagrampa’s fee claims clause, clause, as well as the fee-splitting statutory carefully “must be tethered to or may public contravene policy provisions.” Boghos, constitutional they the extent that impede the exercise Cal.4th Nagrampa’s statutory unwaivable *34 statutory Nagrampa’s P.3d 68. claims rights. Because district court did not public must affect the interest such that issue, however, public policy reach the we invoking procedur and she is “substantive decline to reach it now. rights just al not for the benefit of individ only portion The of the provi- arbitration Id. at public purposes.” uals but also for may yet sion that be viable is the fee- Cal.Rptr.3d 115 P.3d 68. However, splitting clause. we con- must Therefore, minimum, if Nagrampa at a clude that the fee-splitting clause does not prima showing were to make a facie provision save the arbitration from a find- statutory public claims affect the inter ing invalidity. MailCoups arbitra- est, would entitled to an advance provision permeated by tion is so substan- ruling to vindication fee allocation enable unconscionability tive it cannot be statutory rights ground. of her on that any cured severance or other action

D. Ar See rewriting short of the contract. mendariz, provision hold that the arbitration 124-25, We 24 Cal.4th at 99 Cal. MailCoups’s franchise is 669; Rptr.2d Legis. 6 P.3d Comm. procedurally substantively (West 1985). both uncon- cmt., § Cal. Civ.Code 1670.5 Applying sliding scionable. California’s provision The arbitration at issue has unconscionability, scale test even “multiple system defects indicate a [that] though procedural the evidence of uncon- atic effort impose arbitration on [Na- scionability slight, is the evidence of sub- not grampa], simply as alternative unconscionability strong enough stantive is litigation, but as an inferior forum that tip the scale and render the arbitration Ar [MailCoups’s] advantage.” works to provision unconscionable. mendariz, Cal.4th Cal. Rptr.2d simply 6 P.3d 669. There

MailCoups’s reservation to itself of the single provision “no can strike or [we] right any provisional remedy it to seek restrict order to remove the unconscion any compe- decides it needs from court of Id. agreement.” able taint from the jurisdiction substantively uncon- tent 124-25, 6 P.3d 669. mutuality. scionable lacks because Civil section 1670.5 does Code Further, the forum selection clause is (1) grant not discretion to us the reform substantively unconscionable because modify provision through adhesion, part as of a contract of it was augmentation the FAA. and neither does freely voluntarily; not entered into (2) Because we are unable save arbitra provided inadequate restriction, agreement by tion severance or offering circular notice because the provi hold that the entire arbitration misleading language circular contained we creating expectation the reasonable that it sion is invalid and unenforceable. There- majority by Judge and II-B

fore, require opinion § 4 district FAA did not . proceed parties to direct the Wardlaw. court should Proceedings continue arbitration. part company majority I with the do reach the in the district court. We provision its that the conclusion validity question law. was unconscionable under California other than “Arti- the franchise district correct I believe that the court was Resolution,” the arbitra- Dispute cle 35: concluding provision. I in the was valid and enforceable. concur by Judge portions

relevant dissents Ill (sections III) O’Scannlain II-D and (section II). them, Judge Like I Kozinski properly undertook to The district court judgment of the district affirm provision in whether the arbitration decide court. agreement is val- franchise meaning id and enforceable within O’SCANNLAIN, Judge, Circuit with 2,§ relied properly upon FAA Cali- *35 TALLMAN Judges whom KOZINSKI and However, analysis. in fornia law its join, Judge and with whom CLIFTON by failing analyze district court erred III, joins dissenting: II-D to Parts and as procedural there whether is evidence I I respectfully dissent because believe weigh unconscionability proce- and both ignores Supreme the Court clear unconscionability on dural and substantive in to entertain precedent choosing Court sliding scale dictated a as Nagrampa’s challenge validity of the Thus, Supreme Court in Armendariz. we addition, I entire franchise contract. In court conclude the district erroneous- majority’s cannot much agree with of the ly found that the arbitration was analysis regarding the uncon- substantive improperly and enforceable and dis- valid scionability of the clause. RE- missed the action. We therefore pro- and REMAND for further VERSE

ceedings opinion. consistent with this I AND

REVERSED REMANDED. Nagrampa, Connie A. a resident of Con- (in County

tra Francisco Costa the San CLIFTON, Judge, concurring in California, $100,000 Circuit Bay area), over earned part dissenting part: in per year a Manager Sales for ValPak Marketing Systems, position Direct a she agree majority I with the that the dis- held 1992-1998. in properly trict court undertook case this In decide the summer of MailCoups, whether Inc.,1 MailCoups representative approached Nagram- in the franchise meaning pa encouraged a Mail- valid and enforceable within to become Coups year, of the Federal Arbitration Act. I also franchisee.2 June of agree MailCoups Nagrampa did not waive her a notebook con- sent object right arbitrability taining offering to the a franchise circular and I dispute. agreement. thus concur II-A franchise After sections incorporated MailCoups MailCoups corporation 2. A franchisee recruits businesses princi- through coupons under the laws Delaware and has to advertise mailed to resi- its pal place of service business in Massachusetts. dences in her area. prepared spreadsheet showing her ex- claims that she never any person- received pected profits, income, costs her contact at al instead incurring substantial confirmed that her calculated living expenses. debt cover her Owing percent profit figure right.” part “about to her precarious financial situa- tion, Nagrampa sent MailCoups Septem- 24, 1998, August Nagrampa signed On ber terminating letter her fran- thirty-page agreement, franchise de- chise and stating her intent to claring penalty perjury under that she pay certain “amounts due” under agreed provi- had read and to each of its agreement. agreement, sions. Article 35 enti- Resolution,” “Dispute tled reads: MailCoups never payment received full amount it claimed was due under Any controversy Arbitration. or claim agreement, franchise Decem- arising relating Agree- out of or to this ber it filed a Demand for ment, Arbitra- thereof, or breach including, tion, seeking $80,000 payment of over limitation, any without claim that this by Nagrampa. owed MailCoups request- Agreement any portion thereof is in- ed the arbitration be Angeles, held Los valid, illegal or otherwise voidable or the location of regional its office. Na- void, shall be submitted to arbitration grampa initially participated in pre- before and in accordance with the rules hearing procedures, objected of the American Arbitration Association holding the arbitration in Angeles, Los Provided, or successor organization. requesting instead that place take however, that this clause shall not be *36 County. Contra Costa parties When the MailCoups’ right construed to limit agree location, were unable to on a the any provisional remedy, obtain includ- (“AAA”) American Arbitration Association limitation, ing, injunctive without relief per arbitrator determined the terms any jurisdic- from competent court of that — agreement franchise arbitra- tion, may as necessary MailCoups’ be —the tion would be held Boston. subjective judgment, sole protect its proprietary Service Marks and informa- When she received a schedule of for fees tion. The decision of the arbitrator arbitration, Nagrampa the requested a binding upon parties shall be the and waiver for all from fees the AAA. Howev- judgment upon the award be en- er, complete necessary she failed to the jurisdiction tered in having court waiver, despite forms to receive the being thereof. The situs of the arbitration requirements. advised of the The waiver proceedings shall regional be the office Nagrampa became moot when ceased her of the American Arbitration Association participation in the following Boston, which is located Massachu- designation the of Boston as the venue. setts. The costs arbitration shall be The arbitration proceeded without her and equally by MailCoups borne and Fran- against resulted in an award her over party chisee. Each responsible shall be $160,000.

for the fees expenses respec- and of its meantime, In Nagrampa filed suit attorneys experts. tive and against MailCoups and the AAA in Califor- agreement The term of the franchise was court, nia alleging MailCoups state years. ten misrepresenta- was liable for common-law fraud, Although Nagrampa sixty violating worked over tion and as for well as week, hours a MailCoups her franchise Legal California Consumer Remedies Act efforts, a Despite was failure. her and California’s franchise and unfair com- II monetary- Nagrampa sought laws. petition injunc- an and damages prov- places California law burden company from enforc- preventing chal- unconscionability on the ing against clause her. ing validity lenging Bank, v. clause.4 See Discover Szetela citizen- diversity of Invoking parties’ Cal.Rptr.2d Cal.App.4th the case to fed- removed ship, MailCoups “[U]nconscionability (Ct.App.2002). compel arbi- court and then moved to eral and a substantive procedural has both stay the court or dismiss tration element, oppression focusing the former on ar- opposition, proceedings. unequal bargaining pow- surprise due to un- was arbitration clause gued er, overly latter or one-sided harsh She and thus unenforceable. conscionable Health Armendariz Found. results.” pro- clause was that the arbitration argued Servs., Inc., Psychcare Cal.4th cedurally unconscionable because (Cal.2000) 6 P.3d agreement contract of [was] “franchise omitted). (internal quotation marks Al- It on a presented to her adhesion. was though present must both elements al- She not take-it-or-leave-it basis. was invali- court to its discretion to exercise any of She negotiate its terms.” lowed unconscionable, they date for the arbitra- gave grounds then three degree. present not be the same need unconscionability: tion clause’s substantive procedural Id. Because and substantive 2) 1) unfair, of Boston venue scale, unconscionability sliding on a exist 3) neutral, Mail- arbitrator was substantively oppressive “the more of arbitra- Coups did not disclose costs term, proce- the less evidence of tion. unconscionability is required dural come is unen- conclusion term The district court concluded that forceable, vice versa.” Id. Mail- granted was valid to dismiss.3 Coups’ motion Nagrampa claims that the franchise *37 timely appealed, three-judge panel and a arbitration clause was both agreement’s by opin- the court affirmed district written procedurally substantively unconscion- Na- Following court, on March 2005. ion At in- able. the district petition majority á that grampa’s rehearing, agreement the “franchise [was] sisted pro- en of the Court voted to rehear the case a contract of adhesion” and therefore cedurally unconscionable. I remain con- banc. majority MailCoups’ agree parties 3. The district court denied motion I with the' compel § because 4 of the Fed- agreement's arbitration have waived the franchise choice ("FAA”) that an requires eral Arbitration Act specified provision, Massachu- of law which hearing place take in the district controlling, by arguing setts law their re- compel which the was filed. See motion spective the basis law causes on of California ("The hearing § proceedings 9 U.S.C. the court both in district and here. See Pan ,.. shall within the district in which the Russo, Cal.App.2d no v. 186 P.2d petition directing for an order such arbitra- ("[A] (Cal.Ct.App.1947) party to a con filed.’’). upon Relying tion is the franchise may by representations conduct tract or agreement’s designation of as the ar- Boston performance waive the condition thereof forum, bitration district court concluded the repre estopped by or be held such conduct or the the that District' of Massachusetts was deny that he waived sentations to has such 'MailCoups proper an or- venue for to obtain performance.”). compelling der arbitration. did cross-appeal. not file a jurisdiction making performance agreement that this lacks of the Court vinced arbitrate.”). argument. consider Buckeye approach. this reaffirmed A S.Ct. at Drawing 1208-09. from Prima has identified two Supreme Court Paint, Buckeye states “unless the validity an challenges types itself, challenge is to the arbitration clause Buckeye agreement. Check validity issue of the contract’s is con- —- U.S.-, Cashing, Cardegna, Inc. v. by sidered arbitrator the first in- 1204, 1208, 168 L.Ed.2d 126 S.Ct. Therefore, stance.” Id. at 1209. “a chal- (2006). challenges specifically type “One lenge to of the validity contract as a validity agreement of the arbitrate.” whole, specifically and not to the arbitra- challenges “The other contract as a clause, go must to the arbitrator.” Id. whole, ground directly either on a added). at 1210 (emphasis Although (e.g., agree- the entire contract affects Buckeye attempt concerned an to invali- induced) or on fraudulently ment was date an entire contract based on “the ille- ground illegality one of the gality provisions,” of one of the contract’s provisions renders the whole contract’s Supreme equated type Court this 4 of invalid.” Id. Section challenge brought ground with one “on a requires two types FAA that these of chal- that directly agreement.” the entire affects lenges differently. be treated See id. See id. at 1208. Corp. Prima Paint v. Flood & Conklin Co.,

Manufacturing 388 U.S. B (1967), recog- 18 L.Ed.2d S.Ct. Nagrampa clearly challenged nized as much when considered the the validi- ty claim of the of “whether a of fraud contract as whole. Even her question complaint against the inducement of contract is to more directed the entire arbi- court, tration incorporates be resolved the federal wheth- clause contract-of- “directly adhesion er the matter is to be referred to the claim that affects the FAA, § 4 of agreement.” Considering arbitrators.” 9 entire See id. Under 4,§ Supreme court must order Court’s classification of this U.S.C. federal type challenge arbitration “once it satisfied that’ the as one must be arbitrator, our making duty for arbitration or considered an could comply the failure to be clearer. When [with *38 ” we challenged, is not in Id. at arbitrate is must look to agreement] issue.’ 4) (altеra- § challenge goes see whether the to the va- (quoting S.Ct. 9 U.S.C. a original). “Accordingly, lidity if of the contract as whole or whether tion the claim goes of it to the “specifically” is fraud the inducement the arbitra- arbitration which goes tion clause itself—an to clause. Id. Whether difficulties result issue jurisdiction from ‘making’ agreement the of to arbi- our lack of should have the issue; may no on our on the proceed bearing trate —the federal court to decision 403-04, adjudicate by it.” we “are rules enacted apply Id. at 87 S.Ct. bound to here, However, may Congress with to a respect the court not “con- 1801. matters — the contract which involving claims of fraud in inducement of commerce—over sider Paint, generally.” legislative power.” the contract Id. at has Prima (“[A] 1801; at 1801. The FAA S.Ct. see id. federal court U.S. 87 S.Ct. may relating specifically respect was enacted with only consider issues the fourth, fifth, In her and sixth at 87 S.Ct. clause.

just See id. such matter. action, Nagrampa causes of asked for 1801. “such other and further relief as the court view, majority’s Na- Contrary to the majority blindly The proper.” deem specifically not and exclu- grampa does later ignores Nagrampa’s statements that target arbitration clause as a sively the relief’ light shed on what “further she she, could con- of contract adhesion. Nor desired. appeal the sidering argument her on the contract and clause was “hidden” of district court Adequate review explained or to her.” “pointed out never requires us to evaluate all relevant docu- Indeed, argues she court, including ments filed with that those agreement procedurally unconscionable the district court to state: “Plain- led was contract because the entire contract agreement tiff characterizes the franchise adhesion, a “take-it-or-leave- offered on adhesion, argues a contract of posi- it” A of her basis. clear statement procedurally it is unconscionable therefore Opposi- tion can be found the Plaintiffs per se.” Because the full record makes [Arbitration], Compel tion to Motion to Nagrampa’s proce- evident that claims Nagram- the district court: “Ms. filed with unconscionability not dural were aimed pa’s franchise contract provision, specifically validity entire adhesion.” It is Buckeye require Prima Paint and us to chal-

franchise argument by leave this to be decided lenges. opposition The brief continues: arbitrator. contract ob- Nagrampa’s “Ms. entire tained fraud therefore should away Turning comprehensive revoked.” analysis documents filed Na- grampa, majority to distill the seeks

Refusing acknowledge these state- Majority complaint.” Opinion “crux of the by Nagrampa made to the district ments narrowing technique This at 1264. leads court,5 majority proclaims: “[N]owhere does, majority Nagrampa’s conclude that complaint her seek rescission cognizable “specifically and claims exclu- of the invalidation entire based sively challenge validity arbitra- being on it a contract of adhesion.” Ma- provision.” Having 1264. only 1277. jority Opinion at Yet does conclusion, majority ap- reached this argument opposition in her Nagrampa’s attack request parently allows such brief reveal her to revoke the en- any ground, clause if complaint itself “even substantive agreement, tire requires an no that she wished state law examination of the offers reason believe only making court sevеr of the entire contract.” Id. at added), majority Buckeye boilerplate," (emphasis states that under “mere id. al- Prima Paint a court must consider though Nagrampa explained later what other complaint to the "nature relief discern sought. relief she *39 may Majority Opinion be at that afforded.” majority’s analysis The flawed both contorts majority 1277 n. 6. that it The then concedes presented complaint, the in claims the “type claim com- the asserted in the of disrespects Nagrampa's I believe abilities. added). plaint” (emphasis that matters. choosing capable of substance majority parts of Next the decides that certain capable complaint, over form in her of complaint ignored. particu- be the should In arguments” lar, reading "attorney's before ac- majority portion the discounts the of cepting in their inclusion her submissions complaint requesting other further "such proper” as the court deem court. relief district interpretation ground Such would allow us clause “on a 1271. [invalidates] grounds Buckeye to reach Court entire contract” must be by decided an arbitrator, but not recognized “directly affect[ ] entire it did do so. id. See 1208, Thus, Buckeye at where agreement,” Buckeye, S.Ct. draws a distinction making mockery the FAA between the of types challenges thus of and its two arbitrator, of must be to an policy” “national favor arbitration. submitted majority’s v. Corp. Chrys approach collapses Mitsubishi Motors Soler into two Inc., ler-Plymouth, my view, one. Supreme 473 U.S. had the Court (1985). meant to an adopt approach, simply 87 L.Ed.2d 444 such S.Ct. it would have done so. majority certain adopts language The Buckeye, ignoring while more rele- C passages. Buckeye vant notes that two types challenges different of fall within the Our do sister circuits not follow ma- category that must be Instead, broader submitted jority’s Second, approach. arbitrator. Fifth, Sixth, to an 126 S.Ct. 1208. One Eighth, and Eleventh Cir- types challenge on a ground of those agree cuits all un- argument of invalid,” that “renders the whole contract conscionability ar- must directed to the id., type challenge is not the bitration clause alone to be considered brings. is more correctly Hers a court rather than the arbitrator. challenge ground characterized as a “on a issue, Speaking directly to the Elev agreement.” that affects the entire See id. enth Circuit “the FAA not held that does Nothing in Buckeye suggests that a permit a federal court to consider claims grounds can an attack on that direct- base alleging the contract as a whole was adhe contract, ly long affect the entire so as the sive.” Jenkins v. First Am. Cash Advance complaint” “crux of the is not a challenge Ga., LLC, (11th 400 F.3d Cir. “ to the contract as a whole. 2005). ([i]f ... Specifically, party’s] [the majority adhesion, ... unconscionability, The insists that none Na- claims of mutuality claims invalidate and lack grampa’s obligation pertain the en- contract, whole, proved. Majority if Opinion tire to the contract as and not to the alone, Buckeye support at 1271. does not then is this these ” it approach; type identifies the first sues should be resolved arbitration.’ PrudentialBache, challenge that Id. (quoting Benoay must be submitted to an v. arbitrator, (11th Secs., Inc., based on whether 805 F.2d Cir. 1986)) (alterations ground original). attack invalidates the entire The Sec contract, ground but on ond a similar whether “di- Circuit7 reached result SA, Industries, Buckeye, affects” it. JLM v. rectly See 126 S.Ct. Inc. Stolt-Nielsen (2d Cir.2004), it Supreme The could have 387 F.3d when 1208. Court challenges stated refused consider contract-of-adhesion Pierce, Rosenberg Lynch, majority 6. Neither v. David L. Threlkeld Co. Merrill cites & Smith, Inc., (1st Ltd., (2d Fenner & F.3d 1 Cir. Metallgesellschaft 923 F.2d 245 1999), International, Anthony nor Alexander v. Cir.1991), but that case did not discuss L.P., (3d Cir.2003), (much 341 F.3d 256 cited such, jurisdiction. issue of As like Alexander discussed) analyzed less Prima Paint Rosenberg, provides support for little jurisdictional presented in issue this case. As majority’s position, particularly light of such, they insight ap offer little into the the Second later JLM decision. Circuit’s proaches taken circuits on our sister this *40 issue. 1300 clause as an unconscionable contract apply not “the arbitration

claim that did of it was “an attack on adhesion because clause alone.” generally, contract not the formation the in Burden Similarly, the Sixth Circuit8 the clause itself.” an attack on arbitration LLC, Kentucky, 267 v. Into Cash Check Court, Rojas one at 749. For the Id. (6th Cir.2001), 483, specifically F.3d 493 attack plaintiffs indication that was rejected plaintiffs’ claims that arbitration limited to the arbitration was not agreements unenforceable because were argument that was adhesion; such contained in contracts “inequality bargaining power.” on based claims because not be considered could con- Tellingly, Nagrampa’s Id. at 749 n. 3. clause, the arbitration not “attack they did based, part, on tract-of-adhesion claim is underlying agree- loan separate just argument. such an added). (emphasis 492 n. 3 ments.” Id. at Finally, Eighth Circuit has held Circuit returned several While Sixth they claims must referred plaintiffs to the district court because be claims “arguments of uncon- arbitration arbitration when the specifically concerned clause, scionability fairly claim ‘cannot be limited to the the contract-of-adhesion ” making of not of them. Id. at 492. Burden’s the arbitration clause.’ Madol one Group, v. unambigu- on face Dan Auto. 372 F.3d holding the issue we Nelson (8th Cir.2004) determining enforceability (quoting Houlihan v. ous: “When 1000 (8th Co., Inc., agreement, a court ‘can 31 695 an arbitration & F.3d Offerman Cir.1994)). Houlihan, Eighth grounds of such In Cir investigate the existence rejected attempt target cuit an an arbi equity at law or the revoca- exist However, grounds applied .... tration clause on tion of contract contract, specifi- grounds reasoning for revocation must relate the entire just plaintiff presented “any clause not rationale cally to had ” concluding alleged misrepre to the contract as whole.’ 492-93 for Phillips, only Am. v. 173 to the arbitration (quoting relate[d] Hooters sentations added). (4th Cir.1999), (emphasis 9 clause.” F.3d at 695 F.3d which cites 2; Paint, § Prima 388 U.S. 402- U.S.C. majority The to focus chooses (alteration original)). 87 S.Ct. 1801 claim plaintiffs whether would invalidate contract, Similarly, Buckeye’s ignoring the Fifth Circuit has stated the entire specifically plain regarding challenges “unless a defense relates statement brought ground directly it must on “a affects agreement, 1208. part agreement,” submitted to the arbitrator as the entire S.Ct. at result, despite underlying dispute.” protestations Primerica Ins. As a to the Life (5th Brown, contrary, today places yet us Co. v. 304 F.3d Cir. our decision 2002).9 vein, Rojas the same TK conflict with our sister circuits again Communications, (5th Inc., likely yet 87 F.3d on course for another rever- Cir.1996), rejected Supreme an attack on an arbitra- sal Court. (6th Byrider, majority Washington Fi- v. J.D. F.3d 9. The cites Mutual Stout Cir.2000), Bailey, analysis. Group, F.3d is not relevant to the nance LLCv. Cir.2004), (5th jurisdictional like the Sixth Circuit’s decision does not discuss the Moreover, Stout, decision issue or even cite Prima Paint. decision in concerned Dispute Agreement” free-standing decision involved "Alternative Resolution distinguishable separately agreements and is which was executed from other therefore present provisions, unlike from the case. here.

1301 gence requires D reading the of a contract signing before it. A cannot use his her proffering addition to eontract-of- own lack of diligence to avoid an arbitra- Nagrampa argument, adhesion also con- (internal agreement.” quotation marks tends the arbitration clause alone is omitted)). proeedurally unconscionable because it is twenty-fifth page on thir- found the the Here, MailCoups sent the franchise ty-page agreement franchise because agreement Nagrampa and asked her to was not she informed about clause or return it with signature. her Nagrampa— per- the costs of arbitration. These claims an experienced businessperson who had solely provision’s tain to the arbitration worked years for more than seven in the

validity cognizable and are thus under Pri- direct marketing ample field—had oppor- Buckeye. ma Paint and tunity to read the arbitration clause and to cite authority does not consider its implications; by her own ad- proposition MailCoups for the was mission, she agreement had the franchise required apprise of the existence of containing the nearly arbitration clause for arbitration clause or costs associat- two months. It follows that this case is Indeed, with ed arbitration. California appreciably different those in which case law establishes that had an inexperienced pressured consumer was obligation. no such In Brookwood v. Bank sign an without being afford- America, 1667, 1672, 45 Cal.App.4th ed an opportunity to read or to compre- Cal.Rptr.2d 515 for exam- (Ct.App.1996), See, print. hend the fine e.g., Gutierrez v. an ple, employee sought judicial to obtain a Autowest, Inc., 77, 89, Cal.App.4th employment forum for her discrimination Cal.Rptr.3d (Ct.App.2003) (holding by claiming suit was that she not aware that an in an arbitration clause automobile new-employee paperwork that her includ- lease was proeedurally unconscionable reject- ed arbitration The clause. court where “particularly the clause was incon- employee’s attempt ed evade arbi- spicuous,” it “printed was eight-point tration and explained that “was bound typeface on the side of opposite signa- provisions of the [arbitration] page,” ture and the consumer was not regardless of whether [she] existence). informed of the clause’s Na- it or [was] read aware grampa’s failure to read the when signed clause the document.” [she] (internal lawyer clause—or to consult about its omitted; quotation marks not excuse alterations ramifications —does her from (“Reasonable original); Thus, see complying also id. dili- with in my its terms.10 (4th majority App.3d Cal.Rptr. concludes that Brookwood is Dist. 1982), Supreme and states that inapplicable analysis proce- because "[t]he among many Court "is courts that 'have unconscionability dural under California law begun experienced recognize legal- focuses on the manner which the ly unsophisticated businessmen be un- disputed presented or the clause fairly surprised by unconscionable contract negotiated disparity bargaining and the ” Majority terms.' Opinion at 1283. On the power, party claiming on whether hand, majority one discounts foreknowl- unconscionability procedural should have irrelevant; hand, edge as other provision.” Majority known оf the arbitral majority surprise support enlists unfair its Opinion majority 1284. But when later regarding unconscionability. conclusion And argues procedural unconscionability may majority impor- continues discuss the sophisticated parties, exist even with it cites A knowledge tance of advance under California Corp., & M Produce Co. v. FMC law when it Cal. concludes re- *42 view, any employer has failed make tration Forum because the bene- repeatedly appearing showing was fitted from before that the unconscionable, her claim eight organization arbitrators em- procedurally unconscionability cannot succeed be- ployed in the Central District of California. proce- requires 167, 178, California law both cause Cal.App.4th unconscionability. dural and substantive (Ct.App.2002). readily distinguishable is be- Mercuro Ill suggest cause there is no evidence to that Though Nagrampa’s unconscionability a comparably the AAA uses small number procedural for lack of un- claim fails has of arbitrators or re- conscionability, reject argu- we her peatedly appeared organization. before the the arbitration is ments that Moreover, the AAA Arbitra- Commercial substantively unconscionable as well. As safeguards to incorporate tion Rules neu- notes, majority Nagrampa argued any repeat litigants, tralize bias in favor of was substantive- requiring arbitrators to “disclose to the First, unfair for three ly reasons. she likely any AAA circumstance to affect im- that the venue defeated prwision asserted ... partiality independence, including or Second, ability defend her claims. any past present or with the relationship agreement’s fee-split- claimed that the she parties representatives.” their See Third, ting provision was unconscionable. Rules, R- AAA Commercial Arbitration the AAA a repeat she contended that 19(a). Because either can then re- her.

player against and therefore biased that the quest arbitrator be removed from matter, this rule minimizes the risk of A repeat corporate player favoring effect majority Nagram- agree I with the parties. AAA Commercial See Arbitration player” pa’s “repeat argument is without R-19(b). Rules, Majority Opinion merit. See at 1284-1286. Indeed, uniformly California courts have Nagrampa contends that the AAA and provides concluded the AAA a neutral an ruling its arbitrators have interest in dispute forum resolution. for See Armen “repeat players” favor of such as Mail- dariz, Cal.Rptr.2d 745, 6 P.3d at 687-88 Coups corporate parties that fre- because (“there are sufficient institutional safe the AAA will take quently appear before guards, scrutiny by plaintiffs such they their business elsewhere if receive an AAA, and appointing agencies bar like the unable, ruling. Nagrampa adverse is how- against arbitrators”); protect corrupt ever, to muster case in which law Club, Mesquite Country Izzi v. 186 Cal. questioned neutrality have courts (Ct. Cal.Rptr. Instead, App.3d upon the AAA. Mercuro relies Court, App.1986) (stating the AAA not Superior which held that was substantively require “presumptively against par unconscionable biased either rules employee employment ty. specified by to arbitrate his dis- [AAA] claim governing crimination before the National Arbi- the clause as the resolution of bar, "inadequate light given no ceived notice” the forum se- wood sheds on the case at provi- lection therefore majority the fact that itself accords sub- public ignored policy sion must "on weight stantial to considerations of advance grounds.” Opinion Majority at 1291-1293. awarеness. majority say It hard that Brook- regarded ting, disputes generally Supreme are be neu- and the Court of California fair”). recently tral and refused to address whether its *43 holding should be extended to other con- Because there is neither case law nor texts. See Cruz v. Sys., Health PacifiCare proposition record evidence the supporting Inc., 303, 30 58, Cal.4th Cal.Rptr.2d 133 66 forum, that the AAA a Nagrampa is biased 1157, (Cal.2003). Further, P.3d 1165 n. 3 has to that the failed establish as Armendariz recognized, California has substantively clause is unconscionable on established a default rule that explicitly that basis. calls for parties split the to both adminis- B legal trative and costs. Cal.Civ.Proc.Code Therefore, § 1284.2. fee-splitting the provi- agree majority I also with the that ‍​‌‌​‌​‌​‌‌​‌​​​‌​‌‌​​​‌​​‌‌‌​​​​​‌‌​​‌‌‌​​​​‌​​​‍the automatically sion does not par- render the fee-splitting provision the arbitration ties’ substantively arbitration clause un- substantively unconscionable, clause is not conscionable. I agree cannot that the could endanger ability to Nagrampa’s vindicate Neither particular have the fees this statutory rights. case Nagrampa forgo forced “to unwaivea- Nagrampa argues that public rights.” Majority Opinion ble at substantively clause is unconscionable be- Inc., 1292 (quoting Little v. Auto Stiegler, requires cause it to parties the share the 892, 29 Cal.4th Cal.Rptr.2d 130 costs of argument arbitration.11 Her (2003)). cases, 63 P.3d 979 In certain however, premised, upon an uncounte- be entitled to fee allocation nanced extension of California law. where it “is necessary to enable [ ] statuto argument ry

Much of Nagrampa’s rights relies to Indep. be vindicated.” Ass’n Inc., upon Owners, Armendariz v. Foundation Health Superior Mailbox Ctr. Court, Services, 396, Psychcare 417, progeny. Cal.App.4th Inc. its 133 34 Cal. Cal.Rptr.2d Rptr.3d 24 Cal.4th 99 6 P.3d 659 (Ct.App.2005); see also Gu (Cal.2000). Armendariz, tierrez, In 114 the Su- at Cal.App.4th Cal. (“We Court of held preme Rptr.3d that where that conclude where a an employer mandatory imposes arbitra- enters into an adhesive consumer arbitration, employment, as a condition of that mandates it is unconscion cannot “require able to on process condition the con employee to any type expense bear posting pay.”). sumer fees he or she cannot However, Center, employee required would not be Mailbox the court was if bring bear he or she free to “to capabili were unable evaluate the financial franchisees,” action in court.” at 687 (emphasis Id. ties so returned omitted). The Armendariz decision case to the trial for further hear court strictly employment ings Cal.App.4th confined to the set- the issue. at Therefore, argument 11. did this issue. not raise waived it. See Inc., Airlines, opposing MailCoups' compel; motion In re Am. 217 F.3d West (9th Cir.2000) (“Absent argued only exceptional the arbitration clause failed cir- cumstances, Nagram- generally disclose the costs. Nowhere did we will not consider pa fee-splitting provision arguments appeal, contend that the first im- raised for the time on so.”). posed high unconscionably although costs. She ac- we have to do Not- discretion cordingly any withstanding foregoing, Nagram- failed to cite of the extensive because concerning propriety pa appellate opening California case law did raise the issue in her brief, fee-splitting arrangements, majority and the district I will assume that the is exer- cising opportunity pass upon court had no this its discretion to consider the issue. Meanwhile, reaching In this conclu- Gutier- Cal.Rptr.3d 659. sion, pаrties’ emphasized the court rez, “presented substantial plaintiffs did not con- original franchise admin- trial court evidence or a forum tain an arbitration clause either ability to their istrative fees exceeded and that the franchisees selection Gutierrez, Cal.App.4th pay.” anticipated have therefore could not event, defen- Cal.Rptr.3d 267. they required travel to an would be never contested dant in Gutierrez their inconvenient location arbitrate Id. inability pay fees. plaintiffs’ fo- The franchisor added the claims. *44 91, 267. Cal.Rptr.3d 7 subsequent to ver- rum clause selection that evidence present cannot Nagrampa contract, to which the franchi- sions of the her prevent fees would if required give to their assent sees were statutory vindicating rights, her from they to their Id. keep wished businesses. issue, in- conceded MailCoups never 907, The Cal.Rptr.2d at 104 888. court ac- Nagrampa’s bank arguing stead specifically “[o]nly person noted that during time the relevant count balance to a fran- contemplating purchase whether not her claim that she could period belied have in chise for the first time would been go to pay to the arbitration fees or afford reject[the to ‘take position franchisor’s] Nagrampa average had an bal- to Boston. Id. it or leave it’ attitude.” $16,000 ac- of in her bank personal ance extenuating circum- Where Bolter’s during period, count the relevant time absent, however, stances are California $6,500 to in enough pay than more validity of courts have sustained the forum this, light is no simply there fees. agreements. in selection clauses franchise holding that arbitration fees basis for California, Drydean-U.S.A. In Lu v. were insurmountable unreason- here Inc., example, upheld the court clause able.12 litigate franchisees to requiring California in against claims their franchisor Florida. C 11 14 Cal.App.4th Cal.Rptr.2d disagree majority’s I must also with The held it (Ct.App.1992). 906 court provision speci- conclusion that the venue — franchisor, was reasonable for the which Boston as the arbitration site—was fying place had its in Mia- principal business unconscionable. mi, designate to Florida the forum for as Nagrampa’s argument on this re- point all n. 14 litigation. Id. 1493 Cal. Court, heavily Superior lies Bolter v. upon Rptr.2d explained 906. The court Cal.Rptr.2d Cal.App.4th or additional ex- “[m]ere inconvenience There, the court held (Ct.App.2001). pense [the not the test forum selec- is in a forum selection clause franchise it unreasonableness since clause’s] unconscionable because plaintiff be assumed that received required fran- carpet-cleaning California under contract consideration for these against to arbitrate their claims things.” chisees Id. omitted). (internal quotation Id. at marks

the franchisor Utah. reason, Virginia reject majority's protection” com- For the same I under law when law, pared the forum clause to California cannot contention that selection might "substantially [Nagrampa’s] point any injury will arbi- diminish she suffer from Boston, plaintiffs particularly where rights.” trating in America On- Mail- Unlike line, Court, Coups Superior Cal.App.4th argument conceded at oral that it is Inc. contesting (Ct.App.2001), applicability of Cal.Rptr.2d 699 who "significantly receive less consumer law. would Nagrampa’s comparable situation is Because had sufficient funds her pursue against claim Lu, that of the franchisees because—as Boston, danger even in there is no recognized oppres- the district court —the “impede Nagrampa venue Bolter absent sive features of the case are vindicating statutory rights.” Major- from agreement. franchise MailCoups’ ity Opinion at 1285. is no There reason to Lu, MailCoups’ designation Like in Bos- consider Boston “a prohibitively location so reasonable, ton as the arbitration site is costly Nagrampa” that she could not MailCoups’ principal Boston place participate. Id. at 1290. Nagrampa had Bolter, business. the provision Unlike participate funds and chose not to. designating Boston as the fo- majority’s contrary, to the assertion rum original was included franchise Nagrampa “may not be able to main- presented Nagrampa, tain claim to recover of her losses or, if she neglected thus knew— Massachusetts,” if to do forced so in read have agreement, she should directly contrary to Any the record. *45 known—that a forum included such is flimsy given claim also the amounts Moreover, selection clause. the franchi- money that were involved the fran- sug- sees in introduced Bolter evidence Nagrampa chise. claims that paid she gesting they would have finan- been $400,000 more than to MailCoups fees cially against unable to their pursue claims two-year over franchise’s her brief exis- they the franchisor if were required tence, receiving personal all while no in- arbitrate in 909- Cal.App.4th Utah. come. To claim now cost a 10, 104 fi- Cal.Rptr.2d 888. The limited plane San round-trip ticket from Francisco ($338.60), presented four-night nancial by Nagrampa stay evidence Boston a hotel ($316.00), ($160.00), and twelve meals will does not that her situa- establish financial prevent from statutory her her vindicating precludes tion Bos- traveling her rights is (priceless) laughable.14 ton for the arbitration. The forum selec- substantively clause therefore is not The provision’s specification unconscionable, unconscionable.13 of a Boston venue is not majority's agreement's integration The reliance on Laxmi Invest the franchise clause. ments, USA, (9th writing by LLC v. 193 F.3d forth in a intended "Terms set Golf curious, 1999), particularly respect parties expression agree- Cir. as a final is with their analysis respect franchise-offering to its ment with to such terms as are in- circu- by lar. cited cluded therein not be contradicted never to this circular or any prior agreement argued evidence of or of a con- that the statements in the had circular agreement.” temporaneous oral impossible parties rendered it for the reach Cal.Civ. Indeed, 1856(a). Proc.Code§ "meeting a of the minds” on venue. offering she did not include circular Even if the forum selection clause were sub- record, excerpts every her statement unconscionable, appropriate stantively made in her concerned briefs the "contract.” remedy would be for this to sever that Court Thus, argu- to the she ever extent made provision, rather than to the arbi- invalidate circular, offering regarding ment has Bolter, entirety. See tration clause in its arguably Perhaps important- waived it. more ("the Cal.App.4th at ly, agreement the franchise here states that provisions be severed and unconscionable can "Agreement ... entire constitutes the enforced”). the rest of the MailCoups between and Franchi- supersedes see as to the ... franchise and all 14. The arbitration in this case was scheduled prior negotiations, understandings, represen- days. price two of a to last round- Thus, any agreements, any.” trip tations from San to Boston on if ticket Francisco $338.60, assuming reliance on the circular is foreclosed based on American Airlines is Sim- an ar- Nagram- majority manufactures Here result in the waiver nor will it that lacks even so statutory gument pa’s rights. I am support. much as bare assertion D I have puzzled; expected reasoned manufactures majority Inexplicably, explanation departure for such drastic by raised that was never argument I past practice. precedent from our as to explanation party. either Without judges, continue to believe “[a]s issue, create new why it decided to of our role is restrained service essence the burden of majority concludes disputes framed impartial arbiters proof MailCoups establish not, suggest, It I litigants. respectfully Nagram- not diminish venue will litigants backup to act as counsel when as a fran- pa’s rights substantive arguments, they or when come poor make original complaint al- chisee. While her having first ‘figure[d] into court without cited leged the statutes violations of Kennedy Lockyer, out’ their cases.” argued that majority, Nagrampa never (O’Scann- (9th Cir.2004) 1041, 1065 F.3d shifted the Mail- these statutes burden lain, J., justifica- no dissenting). There is court, in Coups before the district while creating argu- new or new tion for issues here, in front of the opening brief case, especially to resolve this when ments three-judge panel, or before the en banc opportunity meaningful lacks a panel. heard on these issues. Appellate to Federal Rule of Pursuant *46 Thus, entirely I avoid would this issue 28, practice is to re- Procedure our usual the parties. hold it was waived and argument to make an con- quire parties their “contentions and reasons taining IV them, to the authorities for with citations summary, In I continue to believe appel- on parts record which direction ignore Supreme we Court’s generally lant enforce this relies.” We Buckeye peril Paint and at our Prima “only argued by reviewing spe- rule issues Nagrampa’s when we choose consider distinctly opening in a cifically party’s event, any claim. contract-of-adhesion FAA, 28 F.3d brief.” Greenwood clause here was neither (9th Cir.1994); v. Na see also Carroll substantively proeedurally nor unconscion- Cir.2003) (9th katani, 342 F.3d judg- I affirm the able. would therefore (same); v. Hernandez-Val United States court. ment of district (9th dovinos, 4n. 352 F.3d respectfully I dissent. (“Issues Cir.2003) presented that were not generally to the district court cannot be KOZINSKI, Judge, with whom Circuit time In appeal.”). raised for first Judges O’SCANNLAIN and TALLMAN deed, have refused to “manufacture we join, Judge and with whom CLIFTON arguments” for a offers who II, joins dissenting: toas Part Arpin v. bare assertions. Santa Clara Na- agree Judge I with O’Scannlain that Valley Transp. Agency, 261 F.3d (9th Cir.2001). uneonscionability challenge grampa’s www.lq.com. Ray day per night. As departure Wednesday and suf- See Rachael return demonstrated, can well in Boston on advance See www.mobissimo. one eat

ficient notice. Quinta Boston, Somerville, day. Day: http:// $40 $40 a per See com. The La Massachu- setts, ad/episo approximately seven minutes from www.foodnetwork.com/food/show— office, de/0,1976,FOOD_9947_22423,OO.html. charges $79 AAA's Boston downtown arbitrator, proceedings have decided should been should be held.1 The arbitra- MailCoups tor recognized duty and that her contract with his resolve issue I substantively unconscionable. write and ultimately by issuing did so a formal separately dispute majority’s conclu- ruling on matter. Nagrampa did not waive the sion There was no similar response to Na-

right arbitrability partici- to contest after grampa’s “concerns” about arbitrability. proceedings in the arbitration for pating issue, never briefed the and the year, finding and its almost arbitrator never ruled on it. And Na- procedurally arbitration was unconsciona- grampa explained legal theory never her ble. facts on which her concerns were they thought based. Had that Nagrampa I. Waiver was actually objecting to arbitrability, Ma- majority reads Nagrampa’s Febru- ilCoups and the arbitrator certainly ary letter the arbitrator as a first, have turned to this issue rather than objection “forceful” arbitrability. Maj. wasting months resolving matters that are at 1280. But said never of no consequence if the contract is not objected merely expressed “serious —she arbitrable place. first That Na- “validity” concerns” about the arbi- grampa’s expression of “concerns” was tration clause. This statement contained silence, met with nothing that she did none of the traditional indicia a properly claim, to press an arbitrability fatally un- objection. articulated She never said “I majority’s dermines the conclusion that object,” provided grounds and she no Nagrampa preserved objection by pre- her purported significant- concerns. Most senting it to the arbitrator.2 ly, she never issue to submitted the arbitrator. While failed to make the objection,

For an of a example real we faintest allusion to her “concerns” about *47 letter, arbitrability during need look no farther than that same the course of the arbi- clearly tration, Nagrampa where states she no she showed such reticence “objects” MailCoups’s to to when proposal dealing hold with other issues. In addi- venue, in Angeles. Los Mail- tion to over fighting tooth-and-nail Coups recognized discovery and request, the arbitrator this she filed a broad an objection, everyone spent pressed sought as the four counterclaims and to part eight of the next majority better months deal- have fees waived. The dismisses ing parties with the matter. The submit- these as “procedural activities mere skir- mishes,” argued by way ted written statements and but the record shows that Na- telephone grampa’s conference about where the participation the went to heart of says majority The authority there were two his to decide It confer- the issue. calls, 1278, maj. MailCoups’s ence at- certainly preserve right not her to withdraw torney Nagrampa lawyer her asserts that arbitrability from the arbitration and have the calls, participated at least three and Na- in Because, by issue de novo decided court. grampa does not contest this assertion in her Options respondent unlike the in First Chi- brief. 938, 941, cago, Kaplan, Inc. v. 514 U.S. (1995), Nagram- S.Ct. L.Ed.2d February 2. Even if one reads the arbitration, pa to was not consented she enti- arbitrability, objecting as to letter I’m not question yet tled to to arbitrator submit the Nagrampa. helps sure how it All it would right to de retain the novo consideration of Nagrampa ques- mean is that submitted the arbitrator, thereby acquiescing injudicial proceedings. the the same issue Daniel, Eldridge, Inc. v. 724 F.2d Take the sweet & MailCoups. dispute her with (9th Cir.1983) curiam), (per “[i]t for all 1355 Nagrampa asked discovery request: unjust allow made unreasonable and describing “assumptions would be documents the the Earnings party] challenge legitimacy [a by preparing Claimant in which he had offering process, volun in the franchise Claims” set forth period tarily participated over a of several circular, marketing con- economic 1357; also was months....” see Com at the time offer existing ditions Rudell, Accounting Corp. Mail- prehensive financial status of made and the Cir.1985) (“It (7th was is far 760 F.2d franchisees. This Coups’s existing ar- parties contesting late for [the than would then too information more and allow arbi arbitrability; bitrability] it is to sit back contest have needed to forward, only after it was go have use- tration to that would been information done, sought, say: all and enforcement was litigating ful her case on to her raising way, agreed we never the time came for oh merits. When That counterclaims, arbitration clause. tactic Nagrampa didn’t elaborate arbitration, with commitment arbitrability. In- the law of its on “concerns” about tolerate.”). not stead, speed, will claimed violated she fran- provisions of California’s multiple majority Nagrampa’s par discounts bespeak Nagrampa’s actions chise law. in the ticipation proceedings, because she only acquiescence in the arbitrator’s hearing. in a participated never merits authority, partici- but a desire to be full why I matter But don’t see should proceedings. pant in the hearings whether which Thus, lawyer participated read or her were on even if we could somehow matters; objecting preliminary February letter merits or either event, un opposing party still consider suffered the arbitrability, we must unnecessary delay. Nagrampa’s participation in fairness of cost whether majority con- None on which the proceedings on matters that have no cases in the arbitrability participation so ex- relies holds merits bearing ceivable hearings necessary have for waiver. See right as to waive tensive this Options, had doctrine in First 514 U.S. at S.Ct. to withdraw. Waiver Unlimited, 19203; Textile v. A..BMH guided practical policies context is Inc. Co., (9th Act, Cir.2001); is & 240 F.3d of the Federal Arbitration which Fortune, 1357; to a 12A F.2d at Ficek v. S. designed give businesses access *48 (9th Cir.1964). Co., speedy resolving dis- Pac. cheap and means of F.2d majority v. And two on putes. Reynolds, Dean Witter Inc. cases which See 213, 218-19, Byrd, heavily, Options relies First and Tex 470 U.S. S.Ct. most Unlimited, (1985). deal at tile don’t with waiver 84 L.Ed.2d 158 When all, pro- in with what amounts actively participates rather conduct suddenly no many cess months and then to consent arbitrate where there is withdraws, re- to do See First wastes valuable time and written so. Fortune, 1920; Options, As Al- 514 U.S. at 115 S.Ct. sources. we stated 940-41, (explaining Options particularly unhelpful to the 115 S.Ct. 1920 First arbitrability point Kaplans objection to majority, if it But see made an even were capacities Kaplan party objecting personal arbitra- their while Mr. note 4 The infra. only bility only participated principal shareholder Optiom appeared in First to con- company pro- of arbitrability; participate he did of his for the remainder test not ceedings). at aspect 514 U.S. other of arbitration. Unlimited, procedural mal” 240 F.3d 788.4 As evidence Textile unconsciona- demonstrates, par this case the record in bility, but this is an even overstatement. time and mon ties can waste considerable To procedural unconscionability, show Na- ey getting hearing to a on the before ever required grampa surprise to prove was contrary policies merits. It to the of the oppression. Armendariz v. Found. hold, majority Arbitration Act to as the Servs., Inc., Health Psychcare 24 Cal.4th does, that waiver can occur once an 83, 99 Cal.Rptr.2d 6 P.3d merits, no matter arbitrator hears how (Cal.2000). She comes nowhere close. gets in the arbitra deeply party involved surprisе: First as to Nagrampa had the It process. significant is also contract for almost two months before she attempt get didn’t out of Nagrampa it, signed ample digest time to read and its until she venue lost on ' could contents. She afford to consult a lawyer point, hired new which she —at lawyer every had incentive do so. left. picked up her marbles and Waiver purchasing She was not phone cell service doctrine, emphasis with its on fairness and or an everyday consumer good was —she efficiency, games such discourage should secure, leaving a job to invest six-figure decision, today’s manship. And before her future in national franchise with one such was the law this circuit. See Fi employer’s competitors. cek, (“A claimant 338 F.2d admits that carefully the fi- reviewed arbitration, his claim voluntarily submit nancial outcome, and, elements of the contract and ob- await the if the decision is unfavorable, challenge authority then tained anticipated confirmation of her act.”). majority’s the arbitrators profit margin. She penal- declared under can until1 ruling that there be no waiver ty perjury that she agree- had read the hearings parties merits means that can ment. Nagrampa doesn’t claim that she sure, until point, they never be unaware arbitration clause in the litigating right are forum. No mat signed when she the contract. What Na- time are spent ter how much and effort grampa does claim is that she was “never pre-merits proceedings, opposing party informed” of the arbitration clause. This right proceedings retains the to abort the Page claim is specious. offering one of the other pay leave the side behind to circular a heading contains labeled “Risk fees. rule our This contradicts caselaw Factors,” the first which reads as fol- Act, policies of the Arbitration lows: promote and inexpen which seeks to swift THE FRANCHISE AGREEMENT disputes. sive resolution commercial

REQUIRES YOU TO ARBITRATE Unconscionability II. Procedural AND IN SUE MASSACHUSETTS. ARBITRATION OR OUT-OF-STATE handwringing, majority After some finds that has “mini- MAY YOU TO presented LITIGATION. FORCE *49 claims, contract, here, Contrary majority by they to what con- did there is a quite presumption sent and are There is all issues between them are waiver different. that Id. In such parties by presumption no to be the arbitrator. have consented decided circumstances, wishing party attempting and thus with- by by question do draw a must affir- establish consent conduct must so from arbitration right making showing opposing matively preserved a establish clear Thus, First party's conduct amounts to consent. to do so. conduct that is insufficient Options, may 514 U.S. at 115 S.Ct. 1920. But establish consent be more than sufficient parties where the have consented to arbitra- establish waiver. 1310 Likewise, agreements typi- are SET- franchise FAVORABLE A LESS

ACCEPT contracts, by of form cally offered means IT MAY ALSO COST TLEMENT. consistent with standardized nature ARBITRATE OR LIT- TO YOU MORE And, model. Cali- the franchise business IN MASSACHU- U.S. IGATE WITH recognized have that “the fornia courts IN YOUR HOME THAN SETTS for arbitration is [a] fact STATE. in a of adhesion will contained blind to miss this warn- You’d have to be not, itself, render the unen- surprise no here. There was ing. Court, Keating Superior v. 31 forceable.” Cal.Rptr. un- 645 P.2d procedurally is Cal.3d 183 if this So (Cal.1982), Nagram- conscionable, because rev’d on other it must be Keating, majority grounds, Corp. The pa oppressed. Southland was somehow (1984). great of the fi- 79 L.Ed.2d because U.S. S.Ct. finds oppression MailCoups So, agreements general and if franchise and disparity nancial between particular are Nagrampa, pre- and because arbitration clauses form contract, way a find a Nagrampa per oppressive, sented with form not se we must non-negotiable. separate agreements were from the terms of which enforceable this, But, always present these are that are not. To do we must conditions those a signs up closely an individual fran- examine the facts and circum where “[fjranchise chise, yet agreements negotiation. are stances of we do this When so, se per perfectly Nagrampa unenforceable” California. it is clear was not Maj. (quoting Indep. Ass’n oppressed. Owners, Superior Inc. v.

Mailbox Ctr. First, Nagrampa sophisticated busi- Court, Cal.App.4th Cal. special expertise nesswoman with (4th Dist.2005) (internal Rptr.3d quo complaint, mail In direct business. her omitted)). tation marks July states: “On about plaintiff prepared- spreadsheet reflecting typically large are enter- Franchisors profits prospective her costs and based on prises with an established business model with conversations MAILCOUPS INC.’s products suite of services declaration, agent....” In her she states: enjoy nationwide —rec- widespread —often Super- I the materials from reviewed very ognition. point buying That’s Coups and discovered that instead of starting franchise rather than a business basis, line line calculating by costs on a Franchisees tend to be indi- scratch. SuperCoups charged its franchisees hope viduals or families who to achieve lump inflated sum that is later reduced by marketing self-sufficiency economic overcharge refund and other postage products franchisor’s and services. The production credits. invariably franchisor has financial re- Nagram- pro- majority’s sources that far exceed those of the romantic vision of franchisee, modern-day spective “large pa as a business en- Candide shattered do relatively bargaining ability complicated have financial tities little power, depending identity forecasting easy on the and her use of terms such sum,” lump contracting party “postage and the commer- as “inflated over- other agree- charge “production surrounding cial circumstances refund” credits.” reality, savvy v. FMC was a busi- Corp., ment.” A & M Produce Co. *50 473, 489-90, who the direct mail in- Cal.App.3d Cal.Rptr. 135 186 nesswoman knew out, (Ct.App.1982). dustry 114 more than inside was

1311 taking sug- attorney litigation herself. who capable specialized of care of To Nagrampa institutions, denies the re- gest otherwise financial against purchased a spect in her deserves. position a woman self-directed IRA from Dean Witter and provi- sued contest the fee dismissed, contract’s easily according

All this is Witter, sions. Dean 211 majority, Nagrampa Cal.App.3d at “appar- because 762, ently” Cal.Rptr. have or 259 “specialized didn’t education 789. The court held the Maj. at But training in field.” 1283. procedurally contract was not unconsciona by even if this were rec- supported ble, plaintiff because had failed to show nothing I’ve found to support ord—and a meaningful “lack choice” in where [of] why clear it matters. Nagram- it—it’s not purchase an IRA. at Cal.Rptr. 259 pa obviously had what takes to be That plaintiff Dean Witter was very industry. high-level executive this experienced lawyer an while Nagrampa is through gained Whether she these skills an experienced businesswoman is a distinc training, experience, formal a knack tion without a difference. Just business, three, aor combination of the plaintiff pur Dean have could Witter if point sophisti- is that was not Nagrampa an IRA chased from another financial in enough sign as a direct-mail up cated stitution, Nagrampa so could have looked franchisee, nobody is. for another franchisor-all the while con significant Nagrampa It’s also tinuing salary. draw her Dean Witter pressure under economic no because cases, cites numerous from California and job company. held a lucrative with another elsewhere, that precisely reach the same That continued to work her at A party meaningful conclusion: who has a job six-figure while she considered wheth oppressed. choice cannot be id. at See sign er to the contract meant that she was 769-72, Cal.Rptr. (citing 259 789 Kurash strength. negotiating position Dunes, Inc., ige Cal.App.3d v. Indian 200 easily She could have “no” at time said 606, 614, 246 Cal..Rptr. (Ct.App.1988); 310 sought opportunity another franchise Court, Superior Cal.App.3d Parr v. 139 job kept six-figure salary. Cal 440, 444, 188 801 Cal.Rptr. (Ct.App.1983); in recognized ifornia courts have Inc., Motors, Henningsen v. 32 Bloomfield equality bargaining “depends power 69, 87, (N.J.1960)). 161 N.J. A.2d part meaningful on absence choice Inc., v. contracting party; though Supercuts, and even Stirlen Cal. adhesive,.the 1519, Cal.Rptr.2d of App.4th (Ct.App. existence ‘meaningful’ 1997), Stirlen, alternatives available to such very point. on turns this contracting in the form of other corporation did not the arbi disclose supply sources defeat any tends to claim requirement to a sophisticated tration ex unconseionability.” Reyn Dean Witter already accepted ecutive until he had after olds, Court, Superior Cal. Inc. with the defendant. Id. at employment (Ct. Cal.Rptr. App.3d time, By Cal.Rptr .2d 138. he App.1989). position quit previous “highly paid had his major id. corporation,” with a majority distinguish tries to Dean dependent and thus was attorney pointing Witter out that That job new for his livelihood. is a his great degree experience there “had a here, contracts,” very situation from the different one maj. with financial service rejected could have misses of that case where point Witter, and still had an entirely. plaintiff, In Dean franchise have *51 majori- sliding the scale. mortgage other end of to the pay with which income the of ty say that evidence substan- table. does food on the put and “strong unconscionability enough” is tive As antithesis of Stirlen. case is the Our procedur- of “slight” to offset the evidence admits, MailCoups approached But unconscionability. Maj. at 1293. al fran- opening a the of possibility her about ma- merely the conclusion the this states keep to aggressively pursued and chise reach; explain it jority does wants the As solicited alive. negotiations the unconscionability it why substantive the job income and secure good party, with offset “high degree” such a as to finds is of Na- MailCoups’s competitors, with one proce- “slight” degree the or “minimal” trump negoti- held card the grampa the See, unconscionability. e.g., Nyulas dural no,” said and “just have ations: She could sy Corp., Martin 120 Cal. Lockheed for the go scrambling forced 1267, 1286-87, Cal.Rptr.3d App.4th desper- partner, it seems have business (Ct.App.2004). Walking away from the deal ately needed. her no loss of liveli- have caused sophisticated So we’re left with is what sort, hood, since no inconvenience job left a willingly six-figure executive who motivating factors were self-inter-

her sole buy industry in an where a franchise are rea- est ambition. These swell years. for doing business she’d been sons, sure, hardly be but the stuff coercion, surprise no duress There was circum- Under these economic duress. negotiations-indeed, Nagrampa in the stances, I conclude that the con- cannot being by MailCoups. courted aggressively nor negotiations oppressive, were tract the contract for two months be- She had procedural- resulting contract was the taken signed fore she it could have ly unconscionable. longer if But because she’d liked. might spend something like be forced majori- by

I’d much less troubled $800, O’Scannlain dissent at see contrary my colleagues if ty’s conclusion freely order to arbitrate in the venue she they seriously sliding scale test took to, agreed the arbitration clause thrown unconscionability in the procedural discuss out window. Maj. at 1281. Af- opinion. section of all, proce- ter no difference between endeavors, As paternalistic with most (as it) unconscionability I see dural majority’s carries the seeds of opinion uncon- “slight” procedural “minimal” or By irony. invoking the unconsciona- great (as it) scionability majority sees should little bility protect guy” “the doctrine to no there is evi- make difference unless case, majority this has construed Cali- overwhelming uncon- dence of substantive way law in a that will fornia franchise scionability to the “minimal” show- offset “lit- for other opportunities result in fewer ing procedural scale. on the side guys” ever-growing tle in the future. The And, shows, Judge if there O’Scannlain litigation cost of is one of the most serious all, unconscionability it is substantive by and uncontrollable risks faced modern majority overwhelming; near nowhere As have the California courts businesses. pretend it is. doesn’t even recognized, helps businesses is, majority manage by “providing this resolu- pays only lip ser- risk As presumptively less briefly disputes tion of sliding vice to the scale test. It costly, expeditious, more private uncon- more procedural the test discusses person or impartial persons its then manner scionability part opinion, them- gets parties forgets typically all it when it selected about *52 I Cal.Rptr. Keating, surprised selves.” would not be the least to see But, according major- at 1198. to the Supreme P.2d of Court the United States already ity, those who control the soon take a close look at whether production possess means vast eco- doctrine, unconscionability as developed resources on with those of a par nomic courts, some state impor- undermines the major corporation sophisticated are tant policies of the Arbitration Act. enough enter into enforceable arbitra- im- agreements. This undermines the Act,

portant policies of the Arbitration de-

nying potential first-time business owners very meant Congress benefits to se- for them. is that

cure The result fewer -many business

aspiring whom owners— generation

are minorities and first Ameri- INC., a Washington FAMILY willing find cans—will franchisors to offer corporation; Jung Oh, Tae opportunities them the one MailCoups like Plaintiffs-Appellants, to Nagrampa. offered I believe that this contract is While en- valid tirely under California law as con- US CITIZENSHIP AND IMMIGRA state, strued in that courts SERVICES, agency TION majority’s exegesis unconscionability Government, United State Defendant- point disturbing doctrine does to a trend of Appellee. judicial hostility to form contracts. Com- today typically mercial transactions are No. 05-35310. contracts, governed by standardized non-negotiable. of which terms are Court Appeals, United States era the individually-negotiated con- Ninth Circuit. that of tract —like the hand-crafted fliv- Oct. Submitted 2006.* fading living memory.

ver—is from As demonstrates, majority opinion howev- Dec. Filed er, California courts have shown lamen- tendency table to hold the arbitration

clauses such contracts unenforceable. developments

The effect of these is that provisions easily

such are now challenged grounds unconscionability, routinely

channeling disputes away Buckeye

arbitrators into the courts. — Cashing, Cardegna,

Check Inc. v. U.S.

-, 126 S.Ct. 163 L.Ed.2d (2006), squarely stands for the propo-

sition that state law not be used to so

easily authority. divest arbitrators of their

* 34(a)(2). panel unanimously R.App. This this case Fed. finds ‍​‌‌​‌​‌​‌‌​‌​​​‌​‌‌​​​‌​​‌‌‌​​​​​‌‌​​‌‌‌​​​​‌​​​‍suit- P. argument. for decision able without oral See

Case Details

Case Name: Connie A. Nagrampa v. Mailcoups, Inc. The American Arbitration Association
Court Name: Court of Appeals for the Ninth Circuit
Date Published: Dec 4, 2006
Citation: 469 F.3d 1257
Docket Number: 03-15955
Court Abbreviation: 9th Cir.
AI-generated responses must be verified and are not legal advice.