ORDER
BEFORE THE COURT is the Report and Recommendation of the Magistrate
Plaintiffs allege that Defendant’s sign and banner ordinances are unconstitutional on their face and “as-applied” to a marine themed mural on an outside wall of The Complete Angler, Plaintiffs’ bait and tackle shop, and as to Plaintiffs’ First Amendment “protest” banner. (Dkt. 1, ¶¶ 1, 53-55). On January 9, 2009, Plaintiffs pled nolo contendere to a March 10, 2008 Notice of Violation pertaining to the mural and paid fines and court costs totaling $690.00. (Dkt. 1, ¶¶27, 34). On January 12, 2009, Plaintiffs covered the mural with a banner displaying the text of the First Amendment. (Dkt. 1, ¶ 35). On February 14, 2009, Plaintiffs received a Notice of Violation, which required that Plaintiffs correct alleged violations by February 27, 2009 and remove the mural and First Amendment banner. (Dkt. 1, ¶¶ 37-38).
Plaintiffs’ Motion for Preliminary Injunction was referred to the Magistrate Judge. (Dkt. 5). In a thorough and well-reasoned Report and Recommendation, the Magistrate Judge concluded that “both the Painting and the Banner are non-commercial speech protected by the First Amendment.” (Dkt. 19 at 7). The Magistrate Judge found that the application of Defendant’s sign code to Plaintiffs’ noncommercial speech was content-based and did not withstand strict scrutiny. (Dkt. 19 at 10). Defendant first objects to the Magistrate Judge’s determination that neither the mural nor banner are commercial speech. Upon
de novo
review, this Court concludes that the Magistrate Judge correctly determined that the mural is noncommercial speech, as the evidence demonstrates that it reflects a local artist’s impression of the natural habitat and waterways surrounding The Complete Angler, and also alerts viewers to threatened species of fish. (Dkt. 22 at 68-69). Accordingly, the mural does more than “propose a commercial transaction” and is properly considered non-commercial speech.
United States v. United Foods, Inc.,
Defendant also argues that the Magistrate Judge failed to recognize that Defendant properly excluded the mural from the exempt category of “art work” in the sign code, as it was placed “in conjunction with” a commercial enterprise. The Magistrate Judge correctly determined that notwithstanding the constitutionality of the definition of “art work,” Defendant’s application of that definition in this case impermissibly treated Plaintiffs non-commercial speech as commercial speech, for the reasons set forth. As the Magistrate Judge noted, “[Defendant] may not skirt First Amendment protections by applying a definition of commercial speech that better suits its tastes.” (Dkt. 19 at 7).
Third, Defendant objects to the Magistrate Judge’s determination that the code, “as-applied” to the mural and banner, was not content-neutral. There is, however, ample evidence in the record, as discussed by the Magistrate Judge, that Defendant did consider the content of the mural and banner in applying the sign code, including the published statements of a City employee, the testimony of the City’s Planning Director, the presence of other non-permitted murals in the City, and the exemp
Based on the foregoing, the Magistrate Judge correctly determined that Defendant’s application of the sign code to Plaintiffs’ mural and banner does not withstand strict scrutiny. After careful consideration of the Report and Recommendation, Defendant’s objections and Plaintiffs’ response, and in conjunction with an independent examination of the record, .this Court is of the opinion that the Report and Recommendation should be adopted, confirmed, and approved in all respects. Accordingly, it is ORDERED AND ADJUDGED:
1) The Report and Recommendation (Dkt. 19) is adopted, confirmed, and approved in all respects and is made a part of this order.
2) Plaintiffs’ Motion for Preliminary Injunction (Dkt. 3) is GRANTED to the extent that Defendant is enjoined from: (1) compelling Plaintiffs to remove either the mural or the banner; and (2) prosecuting violations of §§ 3-1806.B.3.A., 3-1804.D., or 4-1002 in connection' with the mural or banner. The security requirement in Rule 65(c) is waived.
REPORT AND RECOMMENDATION
Before the court is Plaintiffs’ Motion for Preliminary Injunction (Dkt. 3), filed February 24, 2009, and Defendant’s Response (Dkt. 17), filed March 9, 2009. On February 25, 2009, Plaintiffs’ motion was referred to the undersigned for a report and recommendation. On March 4, 2009, the court held a hearing on Plaintiffs’ motion at which both sides presented evidence and legal argument. 1 As stated hereafter, Plaintiffs’ motion should be granted in part as to their “as-applied” First Amendment claim.
Findings of Fact
1. In December 2007, Heriberto and Lorraine Quintero (“the Quinteros”) purchased and renovated the building at 705 Ft. Harrison Avenue in Clearwater, Florida.
2. They opened a bait and tackle shop called The Complete Angler, L.L.C. (“the Angler”), which is a duly registered Florida corporation owned by the Quinteros.
3. The property is zoned commercial.
4. The Angler provides drive-through access to the Seminole Street boat ramp and sells live and frozen bait, snacks and drinks, boat accessories, and custom rods and reels.
5. The Angler does not sell game fish, local or otherwise.
6. The Quinteros commissioned Matt Evanson, a local artist, to create a painting (“the Painting”) on the exterior wall of the Angler that would educate the public about the endangerment of game fish found in the local habitat.
7. The Painting contains no text and depicts a snook, a redfish, a tarpon, a dolphin (mahi-mahi), a Nassau grouper, and a sailfish (Plaintiffs’ Ex. 1).
8. The Painting spans most of the Angler’s western wall.
9. On March 12, 2008, Defendant City of Clearwater (“the City”) issued the Angler a Notice of Violation citing its failure to obtain a sign permit for the Painting as requiredby Defendant’s Community Development Code (“the Code”) (Plaintiffs’ Ex. 2).
10. The Angler pled nolo contendere and on January 9, 2009, paid fines and court costs in the amount of $690.00.
11. On January 12, 2009, Heriberto Quintero covered the Painting with a tarp and a banner (“the Banner”).
12. The Banner contains the complete text of the First Amendment and the comment that: “THE SUPREME COURT REQUIRES THE GOVERNMENT TO PROVIDE SUBSTANTIAL JUSTIFICATION FOR THE INTERFERENCE WITH THE RIGHT OF FREE SPEECH WHERE IT ATTEMPTS TO REGULATE THE CONTENT OF THE SPEECH” (Plaintiffs’ Ex. 6).
13. The Painting remains on the wall behind the tarp and the Banner (Plaintiffs’ Ex. 6).
14. On February 12, 2009, Defendant issued the Angler a second Notice of Violation (“the Notice”) regarding both the Painting and the Banner (Plaintiffs’ Ex. 7). 2
15. At the March 4, 2009 hearing, Heriberto Quintero testified that the Painting will alert viewers to the threat of extinction posed to the species of fish depicted therein.
Standard of Review
When seeking a preliminary injunction, a plaintiff must establish “that he is likely to succeed on the merits, that he is likely to suffer irreparable harm in the absence of preliminary relief, that the balance of equities tips in his favor, and that an injunction is in the public interest.”
Winter v. NRDC, Inc.,
- U.S. -,
Conclusions of Law
Plaintiffs challenge the constitutionality of a comprehensive scheme of sign regulations intended by the City to “promote the public health, safety and general welfare.” § 3-1802. Underlying these sign regulations are the following general principles:
The city is a resort community on the west coast of the state with more than five miles of beaches on the Gulf of Mexico. This city has an economic base which relies heavily on tourism. In order to preserve the city as a desirable community in which to live, vacation and do business, a pleasing, visually attractive urban environment is of foremost importance. The regulation of signs within the city is a highly contributive means by which to achieve this desired end. These sign regulations are prepared with the intent of enhancing theurban environment and promoting the continued well-being of the city.
§ 3-1801.
To achieve these goals, the Code prohibits some signs, such as balloons or inflatables; bench signs; changeable message signs; signs that reflect lighting onto public rights-of-way thereby creating a potential traffic or pedestrian hazard; signs that move, revolve, twirl, rotate, or flash, including animated signs; or signs that are placed on a tree or other vegetation. § 3-1803(B), (C), (D), (N), (O), and (R).
Section 3-1804 outlines general standards for signs not otherwise prohibited. Standards are provided regarding setbacks, neon signs, illuminated signs, banners and flags, gasoline price signs, time and temperature signs, and building/electrical codes.
Section 3-1805 identifies twenty-six categories' of signs not requiring a permit or development review. One such exemption is made for “[a]rt work and/or architectural detail,” § 3-1805.B, defined as “drawings, pictures, symbols, paintings or sculpture which do not identify a product or business and which are not displayed in conjunction with a commercial, for profit or nonprofit enterprise.” § 8-102. 3 Another exemption is provided for holiday decorations, § 3-1805.D, defined as “any display during a holiday season which shall be removed within ten days of the conclusion of the holiday.” § 8-102.
Finally, Section 3-1806 governs signs requiring a permit and development review. Different regulations apply based on whether a sign is located in a residential or non-residential district. In residential districts, permits are required for subdivision signs, school and park monument identification signs, and adopt-a-park signs. In non-residential districts, permits are required for freestanding signs, monument signs, attached signs, and transit/shelter signs.
The Notice expressly cited the Angler for violations of §§ 3-1806.B.3.A, 3-1804.D, and 4-1002. 4 Section 3-1806.B.3.A limits the number and size of attached signs 5 in non-residential districts. A business establishment with a principal exteri- or entrance, such as the Angler, may have one attached sign no larger than the greater of: 1) 20 square feet; or 2) 1 square foot per 100 square feet of the building fa'cade facing the street frontage to which the sign is to be attached. 6 Section 3-1804.D allows banners or flags to be used as attached signs subject to the district’s spatial limitations. Finally, § 4-1002 requires that a permit be obtained before erecting any sign not otherwise exempted from the permit requirement.
I. Whether the Painting and the Banner are Protected Speech
As a threshold matter, the court must first determine whether the Painting and/or the Banner constitute speech protected by the First Amendment.
DA Mortgage, Inc. v. City of Miami Beach,
The fact that a speaker is a corporate entity does not render its speech
per se
commercial.
See Austin v. Mich. Chamber of Commerce,
Neither the Painting nor the Banner are commercial speech. Plaintiffs’ assertion that the Painting reflects a local artist’s impression of the “natural habitat and waterways” surrounding the Angler (Dkt. 1 at 3) is supported by a preponderance of the credible evidence. Moreover, Heriberto Quintero testified that the Painting will alert viewers to the threats posed to certain fish species it depicts. Although the Painting may occasionally inspire the purchase of bait and tackle from the Angler, the Painting is not limited to merely proposing commercial transactions.
Nonetheless, the City would classify the Painting as commercial speech. The Code states that paintings are not art work if they are displayed “in conjunction with” a commercial enterprise. § 8-102. The City concluded that the Painting was displayed “in conjunction with” the Angler and that it was thus not art work. Whether or not the Code’s definition of art work withstands constitutional scrutiny on its face, the City’s application of the definition impermissibly treated Plaintiffs’ noncommercial speech as commercial speech. The City may not skirt First Amendment protections by applying a definition of commercial speech that better suits its tastes.
II. Whether Defendant’s Application of the Code was Content-Based or Content-Neutral
Having established that, as applied to Plaintiffs, the City’s enforcement of the Code was a restriction on noncommercial speech, the court must next determine whether the Notice was issued based on the content of the Painting or the Banner. Regulations “ ‘justified without reference to the content of the regulated speech’ ” are content-neutral.
DA Mortgage,
On its face, the Notice does not suggest that Defendant considered the content of the Painting or the Banner before citing the Angler. The Notice merely states that both signs were erected without a permit and exceeded the maximum area allowed for freestanding and/or attached signs.
Yet in concluding that the Painting and the Banner were subject to the permit requirement or spatial constraints, Defendant necessarily examined their content and determined that neither was art work, a holiday decoration, or any other sign exempted under the Code. The City then declined to extend protections to Plaintiffs’ First Amendment banner that would have been extended to a banner exclaiming “Happy Holidays.”
See Solantic, LLC v. City of Neptune Beach,
Indeed, Defendant itself has provided evidence that it would have tolerated the Painting and/or the Banner had they contained alternate content. Defendant’s “spokeswoman” is quoted in a local newspaper as stating that the Painting is considered commercial “signage” but “a mural of kids playing in a park ... would be acceptable” (Plaintiffs’ Ex. 4).
7
As for the Banner, Defendant’s Planning Director testified that he believed a banner of the same size and material displaying the American Flag would not have violated the Code.
8
See Dimmitt v. City of Clearwater,
Finally, Plaintiffs offered several exhibits indicating that other businesses and governmental entities in the City display murals. 9 A mural completely covering one wall of a daycare center depicts children running through a green field surrounded by animals (Plaintiffs’ Ex. 9). The walls of a seafood restaurant are painted with various images of marine life (Plaintiffs’ Ex. 10). A building related to the administration of the fire department is covered on one side by a mural depicting first responders beneath the statement “UNITED WE STAND” (Plaintiffs’ Ex. 11). A county building displays painted dolphins swimming near a ring of fire and various species of fish (Plaintiffs’ Ex. 12). Finally, the outer wall of Defendant’s parking garage is lined with paintings of different species of birds (Plaintiffs’ Ex. 13). 10 Defendant’s condoning of these murals, coupled with statements by its own representatives and -its content-based categorization of Plaintiffs’ signs, indicates that Defendant’s application of the Code to the Angler was not content-neutral. 11
III. Whether Defendant’s Application of the Code Withstands Strict Scrutiny
Because the Code was applied to the Painting and the Banner based on their content, its application must withstand strict scrutiny to be constitutional. To pass strict scrutiny, content-based regulations on non-commercial speech must be narrowly tailored to serve a compelling government interest.
United States v. Playboy Entm’t Group, Inc.,
Defendant has failed to establish that its interests, as stated in the Code, are truly compelling for purposes of strict scrutiny. Indeed, courts have consistently recognized that while interests in aesthetics and traffic safety may be substantial, they are not
per se
so compelling as to justify content-based restrictions on signs.
See Beau-lieu v. City of Alabaster,
Further, because the City has not shown how its favorable treatment of certain messages promotes its purported interests, the Code is not narrowly tailored.
See Beau-lieu,
Conclusion
Plaintiffs have established that they are likely to succeed on the merits of their as-applied challenge to certain provisions of
Pursuant to Rule 65(c), Fed. R.Civ.P., a court “may issue a preliminary injunction ... only if the movant gives security in an amount that the court considers proper to pay the costs and damages sustained by any party found to have been wrongfully enjoined or restrained.” Despite the mandatory nature of this language, “federal courts have come to recognize that the district court possesses discretion over whether to require the posting of security.”
Popular Bank of Fla. v. Banco Popular de Puerto Rico,
It is therefore RECOMMENDED that:
(1) Pending final resolution of this action, Plaintiffs’ Motion for Preliminary Injunction (Dkt. 3) be GRANTED to the extent that the City is enjoined from: 1) compelling Plaintiffs to remove either the Painting or the Banner; or 2) prosecuting violations of §§ 3-1806.B.3.A, 3-1804.D, or 4-1002 in connection with the Painting or the Banner; and
(2) The security requirement in Rule 65(c), Fed.R.Civ.P., be WAIVED.
Date: march 13, 2009
Notes
. Defendant's response was originally filed on March 3, 2009, before the hearing (Dkt. 13). Defendant amended its response on March 9, 2009, to correct the date it was submitted to the court and the date it was electronically served (Dkt. 17 at 1).
. In its response, Defendant suggests that the Notice applied only to the Banner (Dkt. 17 at 3). At the hearing, however, Defendant conceded that the Notice applied to both the Painting and the Banner. Because the provisions cited in the March 2008 notice regarding the Painting were reasserted in the February 2009 notice, the court focuses on the latter and refers to it as the Notice.
. Section 8-102 provides general definitions for the entire Code.
. Because the Angler was expressly cited for violating these provisions, the Angler has standing to challenge them as applied to the Painting and the Banner.
See Bonita Media Enters., LLC v. Collier County Code Enforcement Bd.,
No. 2:07-CV-411-FTM-29DNF,
. An attached sign is defined as "any sign attached to, on or supported by any part of a building (e.g. walls, projecting, awning, windows, or canopy) which encloses or covers useable space.” § 8-102.
. Because § 3-1806 regulates signs requiring a permit, its spatial limitations do not apply to signs exempted from the permit requirement in § 3-1805.
. Presumably, this statement was premised on the City’s conclusion that the Painting was commercial speech. As stated above, this conclusion was flawed. Regardless, the statement is evidence that the City looked at more than just the Painting’s size.
. The Planning Director testified that he thought there was a provision in the Code exempting the American Flag but not the text of the First Amendment.
. Heriberto Quintero testified that he performed an electronic records search but was unable to find records indicating these other entities obtained permits for their murals or received citations for them. No contrary evidence was offered by Defendant.
. The City acknowledged that the Code applies equally to City property.
. As stated above, even if the Painting or the Banner exceeded the spatial limitations in § 3-1806.B.3.A, the City examined their content to decide whether they were subject to § 3-1805 or § 3-1806 to begin with.
. Defendant argues that "[s]ince Plaintiff Angler has remedies under state law, no irreparable harm will occur to it prior to the resolution of this case” (Dkt. 17 at 13). Defendant overlooks that " '[t]he loss of First Amendment freedoms, for even minimal periods of time, unquestionably constitutes irreparable injury.' ”
KH Outdoor,
. Because Plaintiffs are entitled to preliminary injunctive relief regarding their as-applied challenge, the court declines to address the merits of Plaintiffs' facial challenge at this time.
See Renne v. Geary,
