Commodity trading advisors are required to register with the Commodity Futures Trading Commission (“CFTC” or “the Commission”) pursuant to 7 U.S.C. § 6m(l) — a provision of the Commodity Exchange Act. This requirement probably would not have drawn objection if it was limited to purveyors of personalized, client-specific trading advice. The language of the registration requirement is not so narrow, however, and the Commission has determined that the requirement also applies to those who dispense impersonal information regarding the performance or value of a particular commodity. Commodity Trend Service, Incorporated (“CTS”), according to its amended complaint, publishes this sort of impersonal investment advice, and it attacks the registration requirement as a violation of the First Amendment. The district court dismissed this suit as unripe for judicial review without reaching the merits of CTS’s challenge. We reverse the decision of the district court and remand the case for further proceedings. '
I.
Congress created the CFTC in 1974 to implement the Commodity Exchange Act’s comprehensive regulation of the “volatile and esoteric futures trading complex.”
Commodity Futures Trading Comm’n v. Schor,
(i) for compensation or profit, engages in the business of advising others, either directly or through publications, writings, or electronic media, as to the value of or the advisability of trading in
(I) any contract of sale of a commodity for future delivery made or to be made on or subject to the rules of a contract market;
(II) any commodity option authorized by section 6c of this title; or
(III) any leverage transaction authorized under section 23 of this title; or
(ii) for compensation or profit, and as part of a regular business, issues or promulgates analyses or reports concerning any of the activities referred to in clause (i).
The broad sweep of this definition is tempered somewhat by the exclusion of certain persons, see 7,U.S.C. § la(5)(B) (excluding, for instance, a publisher or producer of any print or electronic data), but the force of those exclusions' is enervated significantly by the very next provision: “Subparagraph (B) shall apply only if the furnishing of such services by persons referred to in subpara-graph (B) is solely incidental to the conduct of their business or profession.” 7 U.S.C. *682 § la(5)(C). Violation of the registration requirement is “a felony punishable by a fine of not more than $1,000,000 (or $500,000 in the case of a person who is an individual) or imprisonment for not more than five years, or both, together with the costs of prosecution.” 7 U.S.C. § 13(a); see also 7 U.S.C. § 13(a)(5).
CTS claims that the registration requirement allows the Commission unfettered power to inhibit the First Amendment freedoms of financial publishers. To avoid a criminal violation, financial publishers must first obtain and then maintain their licenses as registered commodity trading advisors. The CFTC has enormous power to refuse a publisher’s request for a license and to revoke a license once issued. The Commission is authorized by 7 U.S.C. § 12a(3)(A) to refuse registration or to revoke the license of a person or entity who is found to have violated any provision of the Commodity Exchange Act (including the registration requirement). The CFTC may also refuse to register or may revoke a license if “there is other good cause,” 7 U.S.C. § 12a(3)(M). The Commodity Exchange Act does not provide a definition of “good cause.”
According to its amended complaint, CTS distributes a number of publications concerning the commodity futures markets. These publications come in the form of books, periodicals, updates by facsimile, voice recordings accessible by telephone, and materials that can be downloaded via the Internet. The content of CTS’s publications-again, according to its amended complaint — includes “securities and commodities market charts, market commentary, and educational publications concerning markets and trading.” All of these publications furnish only impersonal advice; CTS does not provide personalized financial planning services or trading advice tailored to the individual needs of any particular subscribers.
CTS and its predecessor corporation have engaged in the business of financial publishing for over twenty years. The CFTC and the registration requirement both existed during this time, but until recently there never was any attempt to regulate CTS’s activities (or those of other similar publishers). In the mid-1990s, however, the CFTC announced a shift in its enforcement policy and embarked upon a new program to register financial publishers. As part of this new effort, in 1994 the CFTC requested access to CTS’s records for the purpose of determining whether CTS should be required to register as a commodity trading advisor. CTS responded that it was not required to register, and the matter lay dormant for nearly two years.
In July 1996, however, the CFTC launched an investigation into CTS’s activities. In the course of this investigation (so far), the CFTC has subpoenaed thousands of documents — including samples of CTS’s publications and advertising — and has taken testimony from numerous employees and other persons concerning CTS’s publishing activities. CTS alleges that the exercise of its First Amendment rights has been chilled by this investigation and by the statutory registration requirement itself. CTS states that it has been forced to alter “significant portions of the editorial content of its publications”; in addition, CTS has suspended its direct-mail advertising, halted the development of new publications relating to the commodity markets, and diluted the specificity of its commodity market commentary. The CFTC’s investigation has caused one of CTS’s columnists to cease writing for its publications based on a fear of government reprisal. CTS also alleges that the chilling effect has made its commodity-related publications less attractive to consumers, thereby causing a decline in its revenues. Aside from these past and present injuries, CTS states that it wishes to expand its publication of impersonal commodity advice in the future without registering with the CFTC but is deterred by the registration requirement.
CTS’s amended complaint attacks the Commodity Exchange Act’s registration requirement in two ways. The amended complaint first pleads that 7 U.S.C. § 6m(l) is unconstitutional on its face, and second, that § 6m(l) may not constitutionally be applied to CTS. The district court sua sponte requested additional briefing on the question of CTS’s standing to raise these challenges. After receiving this briefing, the court dis *683 missed both counts of CTS’s amended complaint as unripe. CTS filed a motion to reconsider this judgment, but the district court denied that motion.
II.
We address CTS’s claims in the same order in which they are presented in the amended complaint. We proceed mindful of the Supreme Court’s strong admonition that a court should adjudicate the merits of an as-applied challenge before reaching a facial challenge to the same statute.
See Board of Trustees of State Univ. of New York v. Fox,
CTS first raises a facial challenge to the Commodity Exchange Act’s registration requirement. CTS claims that the requirement is unconstitutionally overbroad because it sweeps within its coverage publishers of impersonal advice.
See
7 U.S.C. § la(5)(A)(i) & (ii) (defining a “commodity trading advisor” as any person who “for compensation or profit, engages in the business of advising others, either directly or through publications, writings, or electronic media, as to the value of or the advisability of trading in” commodity options or any such person who “issues or promulgates analyses or reports” concerning commodity options). CTS contends that impersonal advice and commentary concerning commodity trading constitute protected expression under the First Amendment.
See Lowe v. Securities & Exch. Comm’n,
The district court nonetheless dismissed CTS’s facial challenge as unripe because it found that the expression chilled by the registration requirement was “concededly” commercial speech. The court correctly noted that, as an abstract matter, plaintiffs may not bring facial overbreadth challenges to redress allegedly unconstitutional restrictions on commercial speech.
See, e.g., Village of Hoffman Estates v. Flipside, Hoffman Estates, Inc.,
CTS’s purported concession, however, is nowhere to be found in the record. Indeed, CTS filed a motion for reconsideration strenuously controverting this faulty premise of the district court’s opinion. This error, though, was not addressed in the district court’s subsequent ruling and was further compounded by the district court’s reliance
*684
on newly-introduced evidence that supposedly established the commercial nature of CTS’s speech.
See Bally Export Corp. v. Balicar, Ltd.,
We believe that the district court erroneously determined that CTS’s publications — as reflected in the current state of the record — fit within the Supreme Court’s definition of commercial speech. The Court has candidly recognized “the difficulty of drawing bright lines that will clearly cabin commercial speech in a distinct category.”
City of Cincinnati v. Discovery Network, Inc.,
The Supreme Court offered an additional, broader definition of commercial speech in
Central Hudson.
That new test stated that commercial speech was “expression related solely to the economic interests of the speaker and its audience.”
In light of these considerations, we cannot say on the present record that CTS’s publications constitute commercial speech. The district court seemed to conclude that the
advertising
for those publications was commercial speech, but this is largely irrelevant to the inquiry at hand. The proper subject of analysis is CTS’s publications themselves; the advertisements are relevant only to the extent that they shed light on the content of these underlying publications. A speaker’s publication does not lose its status as protected speech simply because the speaker advertises the publication. An advertisement is a separate publication and does not strip the promoted publication of its First Amendment protection.
See Virginia State Bd. of Pharm. v. Virginia Citizens Consumer Council, Inc.,
We must look, then, to the content of CTS’s publications themselves. The record, though, contains a gaping hole because CTS has yet to enter any of its publications into the record. The amended complaint states only that the publications “include securities and commodity market charts, market commentary, and educational publications concerning markets and trading.” The amended complaint goes on to aver that CTS provides only impersonal advice and information. CTS believed that the district court was required to give a liberal construction to the amended complaint’s descriptions of the publications.
See, e.g., United Transp. Union v. Gateway W. Ry. Co.,
The district court exhibited some understandable frustration at CTS’s unwillingness to simplify this threshold inquiry by submitting examples of its publications. The protected status of CTS’s publications was a jurisdictional issue in light of the prohibition of facial challenges for infringements of commercial speech. On a motion to dismiss pursuant to Federal Rule of Civil Procedure 12(b)(1), the court is not bound to accept the truth of the allegations in the complaint. Rather, the plaintiff has the obligation to establish jurisdiction by competent proof, and the court may properly look to evidence beyond the pleadings in this inquiry.
See, e.g., Calderon v. United States,
Nevertheless, we must disagree with the court’s conclusion that the thin record proves CTS’s publications to be commercial speech. The publications advertised in the exhibits submitted by the CFTC do not appear to propose commercial transactions between CTS and any customers. Rather, they appear to provide information on commodity *686 trading in general and leave any actual trading to other parties. For instance, the advertisements describe publications such as “Monthly Chart Supplements,” which give the historical price ranges for various markets and a long-term perspective that can be helpful when evaluating trading options. A telephone hotline operated by CTS offers “hot picks” (impersonal trading recommendations and market commentaries) and general instructions on how to “trade like a pro in just 5 minutes a day.” Other publications discuss methods of reducing trading risk, spotting undervalued options, and extrapolating useful information from long-term market trends. The advertisements abound with glowing testimonials from satisfied customers celebrating the wealth of helpful market information provided by CTS’s publications.
The advertised publications, as we have emphasized, are not commercial speech because they do not propose a commercial transaction between CTS and a specific customer.
See, e.g., Board of Trustees of State Univ. of New York v. Fox,
In addition to clearing the “commercial speech” hurdle to jurisdiction, CTS’s facial challenge presents a justiciable case or controversy under Article III of the Constitution. The Supreme Court established a two-part test for assessing the justiciability of First Amendment facial overbreadth challenges to criminal statutes in
Babbitt v. Unit
*687
ed Farm Workers Nat’l Union,
CTS has satisfied the
Babbitt
test for justiciability in this case. The amended complaint alleges an intention to increase the publication of impersonal commodity trading advice to a level above that which is “solely incidental” to the conduct of CTS’s business. Thus, CTS intends to engage in conduct that is not protected by the narrow exception to the registration requirement contained in 7 U.S.C. § la(5)(C). Indeed, the dissemination of such advice appears from the record already to be the primary focus of CTS’s publishing activities. The broad sweep of 7 U.S.C. §§ la(5)(A) & 6m(l), by their plain terms, covers impersonal — as well as personalized — advice. Furthermore, the CFTC has formally taken the position that a publisher must register as a “commodity trading adviser” before disseminating impersonal commodity information (assuming it is not “solely incidental” to the publisher’s business).
See, e.g., In re Armstrong, Comm. Fut. L. Rep. (CCH)
¶ 25,657, at 40,149 (CFTC 1993) (stating that the registration requirement for publishers of impersonal commodity advice — here, two advisory newsletters and two recorded telephone newsline services — was unaffected by the Supreme Court’s decision in
Lowe v. Securities & Exchange Commission,
CTS has also made the necessary threshold showing of a credible threat of prosecution for its (present and/or future) violation of the Act. The Supreme Court has instructed us that a threat of prosecution is credible when a plaintiffs intended conduct runs afoul of a criminal statute and the Government fails to indicate affirmatively that it will
not
enforce the statute.
See Virginia v. American Booksellers Ass’n, Inc.,
We therefore reverse the district court’s ripeness holding as to Count I of the amended complaint and remand CTS’s facial ehal-lenge to the district court for further consideration. 4
III.
We turn next to the district court’s determination that CTS’s as-applied challenge to the constitutionality of the registration requirement is not ripe for review. Our analysis of the justiciability of this as-applied challenge largely tracks our discussion of CTS’s facial challenge. 5 In this count of its amended complaint, CTS seeks a declaratory judgment that the First Amendment protects its impersonal investment advice and that such expression cannot be regulated by 7 U.S.C. § 6a(l). The district court concluded that CTS sought a judicial *689 answer to the same question animating the CFTC’s investigation: Was CTS covered by the registration requirement of 7 U.S.C. § 6m(l)? Because of the identity of the issues, the district court decided that judicial resolution of CTS’s constitutional challenge was premature and must await the Commission’s determination of coverage.
In determining whether an issue is ripe for judicial review, courts examine “both the ‘fitness of the issues for judicial decision’ and the ‘hardship to the parties of withholding court consideration’ ” at this time.
Ohio Forestry Ass’n, Inc. v. Sierra Club,
— U.S. -, -,
Furthermore, CTS has alleged sufficient hardship to ripen its as-applied challenge into a justiciable case or controversy. The effects of the registration requirement have been “felt in a concrete way” by
CTS. Reno v. Catholic Social Servs., Inc.,
The Supreme Court’s decision in
Edenfield v. Fane,
IV.
For the foregoing reasons, we reverse the district court’s holding that CTS’s amended complaint did not present a justiciable case or controversy. We therefore remand the case to the district court for consideration of the merits of CTS’s claims.
Notes
. Indeed, many scholars argue that this difficulty, among other reasons, counsels against a separate classification and concomitant lower level of First Amendment protection for commercial speech. See, e.g., Martin H. Redish & Howard M. Wasserman, What’s Good for General Motors: Corporate Speech and the Theory of Free Expression, 66 Geo. Wash. L.Rev. 235 (1998).
. Our conclusion is based on the less-than-ideal record presently before us. On remand, the district court may find reason to re-evaluate our decision based on additional factual evidence.
. This test essentially incorporates the elements of the ripeness test enunciated in
Abbott Laboratories v. Gardner,
. When considering a facial challenge to the overbreadth of a statute under the First Amendment, a court must determine whether the statute prohibits a "substantial” amount of protected activity or expression.
See, e.g., Forsyth County v. Nationalist Movement,
Under this framework, it might be possible in a given case for the ultimate relief available in facial overbreadth and as-applied challenges to coincide. In such a situation, a successful as-applied challenge to a státute would result in a declaration that the statute cannot be applied to the specific activity undertaken by that particular plaintiff. If the challenged statute is capable of partial invalidation, and if the plaintiff’s conduct comprises the heart of the statute’s "substantial” relative unconstitutionality, then a facial over-breadth challenge to that statute might result in a partial invalidation that closely resembles the declaratory relief in the as-applied challenge.
. The district court expressed its belief that CTS’s facial challenge was nothing more than an as-applied challenge in substance. While it might be possible that the ultimate relief could coincide, as discussed supra at footnote 4, we think it goes too far at this point to deem CTS’s two claims to be identical. The district court made no determinations regarding the relative substantiality of the registration requirement’s overbreadth. The case was dismissed on ripeness grounds before this inquiry could occur. Furthermore, the district court did not analyze any provisions of the Act to see if partial invalidation was a possibility. Thus, the district court erred in regarding CTS's amended complaint as stating only a single, as-applied claim.
It is true, though, that invalidating statutes on the basis of facial overbreadth is "strong medicine that has been employed by the Court sparingly and only as a last resort.”
National Endowment for the Arts v.
Finley, - U.S. -,
. Because CTS concedes that at least its intended activities would be covered under the Commodity Exchange Act, there is no need to await the Commission’s predictable coverage determination. The Supreme Court’s decision in
Oklahoma Press Publishing Co. v. Walling,
