80 So. 2d 312 | Ala. | 1955
Certiorari to the Court of Appeals.
After a full consideration of the propositions presented by the petition, we are of the opinion that the writ should be denied. We desire, however, to make a brief explanation.
We do not regard the decision in Yellow-Stone Kit v. State,
Applying the facts of the case as disclosed by the opinion of the Court of Appeals to what we know of human psychology and merchandising techniques employed by furniture stores, we entertain the view that the purpose of the scheme used by Broyles was not to get people to the store but rather to get them to view the television program (on which merchandise was advertised) and to get them to talk about the store — in other words, advertise Broyles Furniture Company. This is a close case but by the weight of authority we do not think the scheme constituted a lottery. Cf. Federal Communications Commission v. American Broadcasting Co.,
Writ denied.
LIVINGSTON, C. J., and GOODWYN and MAYFIELD, JJ., concur.