This was an action for the violation of an ordinance of St. Louis, known as Ordinance No. 19991, Section 1447, of the Revised Ordinances of said city, approved April 3, 1900, which provides: “Section 1447, Obscene Newspaper Advertisements Prohibited. — Any person who shall in the city of St. Louis advertise or cause to be advertised, in any newspaper printed or circulated in said city, or who shall print or publish any advertisement or notice in any newspaper printed or circulated as aforesaid, purporting to give information as to the treatment of venereal or private or womb diseases, or impotency, self-abuse, sterility or any disease pertaining to the genital organs, or purporting to give information from whom or where medical treatment or medicine may be procured in the above-mentioned cases, or any of them, shall be guilty of a misdemeanor and upon conviction, shall be fined not less than fifty nor more than five hundred dollars for each and every offense.”
This motion was overruled and exceptions saved. The cause was then tried upon an agreed statement of facts, to-wit, that defendant was a duly licensed physician and had been practicing his profession a number of years in St. Louis; that the diseases set out in his advertisement are such as are recognized by the medical profession and their treatment is taught in the medical colleges and such diseases are commonly treated by the medical profession and in some cases the patient is cured and in some is only relieved. That the advertisement was put in the “Globe Democrat,” a daily newspaper published and printed and circulated in said city and throughout the State of Missouri; that the advertisement contained the following words and matter, to-wit:
*342 “AN EXTRAORDINARY MEDICAL ANNOUNCEMENT.
“Free Examination and Diagnosing of any Deep-Seeded Disease of Man.
“Specific Blood Poison.
■ “It is well that all men should know the consequences of certain, terrible diseases, the consequences .if the disease is imperfectly treated. The gravest of these is specific, vital, contracted blood poison, the disease that is first manifested by a stubborn sore, later ■by a rash on the body, then by the breaking out of the ulcers, swelling of the glands, falling out of the hair .and eyebrows. You cannot mistake these symptoms.
“If you find yourself in the clutches of blood poison don’t waste time and money on hot-spring baths, specifics, mercury, potash or other mineral mixtures and poisons that will give only temporary relief.
“Dr. King’s cure for blood poison, originated and perfected by him, is absolutely safe, rapid and permanent, and leaves no injurious effects. Under his ■treatment every external symptom soon disappears, while the blood, the tissues, the nerve fibers, the bones and the whole system are cleansed, strengthened and restored to perfect health and purity.
“Nbevo-Yital Debility.
“Cerebral — When the mental forces are impaired.
“Spinal — When the spinal centers are involved and motor power is diminished.
“ Vital — When the great sympathetic nerve system is affected and the forces that govern the organs of life are reduced by the baneful reflex effects of diseases incident to the organs of the- pelvis.
*343 ‘ ‘ Private Diseases.
“Newly contracted and chronic diseases are cured by Dr. King. He relieves all burning and itching and stops inflammation and unnatural weakness in twenty-four hours; he effects cures in seven days. ’ ’
Upon the validity of section 1447 of the Municipal Code of St. Louis depends the correctness of the judgment of the Court of Criminal Correction, imposing upon him a fine for a violation of said ordinance.
On the part of the city it is asserted that the ordinance finds abundant authority in the charter of St. Louis, paragraph 5 of section 26 of article 3, wherein power was given to pass ordinances “to license, tax and regulate lawyers, doctors, doetresses . . . [Scheme and Charter of St. Louis, 2 R. S. 1879, p. 1586.] It is conceded that this power to license and tax doctors of medicine was nullified by an Act of the General Assembly of this State of March 6, 1879 (Laws 1879, p. 45), now known as section 5260, Revised Statutes 1899, but it is insisted that the power to regulate doctors was not affected by the said act of the Legislature, and under the grant of authority to regulate, it was competent for the municipal assembly to pass this ordinance. Moreover, it is insisted by counsel for the city that authority to enact this ordinance can be found in the “general welfare clause” of the charter, viz.: “to pass all such ordinances, not inconsistent with the provisions of this charter, or the laws of the State, as may be expedient, in maintaining the peace, good government, health and welfare of the city, its trade, commerce and manufactures and enforce the same by fines and penalties not exceeding $500’,” etc. [Par. 14, sec. 26, art. 3, Scheme and Charter of St. Louis, 1876.]
On the other hand, defendant maintains that the only power of attorney, so to speak, the city had to pass this ordinance, was this general welfare clause and that in the ascertainment of the powers of the city
It is asserted by counsel for the city that it has the inherent police power to protect public morals, and that this advertisement flagrantly offends against public morals and decency. In the solution of this controversy it is well that we keep in view certain principles which must be regarded as settled in this jurisdiction.
In State ex rel. v. Telephone Company,
In St. Louis v. Packing Company,
Prom these cases we deduce this principle, that although an act sought to he prohibited by city ordinance is vicious and properly within the power of a State Legislature to consider, it is not a proper subject for municipal legislation, unless the charter grants the power to the municipality. In the consideration of the validity or non-validity of this section 1447 of the municipal code, we are not called upon to consider the question of medical ethics, nor yet a question of private individual morals, but a question as to power and the scope of the grant of power by the State to the city of St. Louis, and unless authority, can be found either in the express language of the charter or necessarily or fairly implied in the powers expressly granted or essential to the declared objects and purposes of the corporation, then the mere fact that it is aimed to prevent the practice of something that is immoral, or even which a State Legislature might punish, will not sustain the ordinance. The advertisement in question does not fall within the condemnation of sections 2176, 2177, and 2178, which have announced the legislative policy of this State with respect to objectionable advertisements and it is quite evident that the ordinance in this case goes further than this legislative enactment and does not fall within the express authority given by the charter and is not indispensably necessary to the powers therein expressly granted. In this connection section 6258, Revised Statutes 1899, adds much to the proper settlement of the validity of this ordinance. By that section it is provided: ‘ ‘ Any municipal corporation in this State, whether under general or special charter, and having authority to pass ordinances regulating subjects, matters and things upon which there is a general law of the State, unless otherwise prescribed or authorized
Nor can it be said that this ordinance is of a peculiarly local or municipal character. The vice or practice at which it is aimed is not necessarily and naturally connected with a congested city population. The conduct sought to be prohibited is no more injurious because committed in a city than if committed in a country district. Whatever may be said as to the indelicacy of this publication, after careful consideration, we have been unable to find any warrant for the ordinance making it an offense, either in the charter or by any necessarily implied incident to those powers. Nor can we believe that it is necessary to carry into effect the specific grants of power in the charter. While, as was said in Carpenter v. The Reliance Realty Company,
Applying the well-established doctrine in this State, we are constrained to the opinion that this ordinance must fail because the power to enact it is not conferred in the charter and is not necessarily incident to any power that is expressly granted in the charter, and that the ordinance itself is not in harmony with the statutory' law of this State on this subject, but has endeavored to enlarge the powers of the city further than is necessary to carry into effect the specific grants of power. There are other propositions presented with great clearness by counsel, but the conclusion we have reached disposes of the controlling points in the case, and hence it is not necessary to discuss others. For the reasons given we hold the ordinance invalid, and the judgment of the Court of Criminal Correction must therefore • be and is .reversed.
