Christine Craft was reassigned from coanchor to reporter by KMBC-TV in Kansas City, Missouri, and as a result brought this action against the station’s owner and operator, Metromedia, Inc. Craft alleged that she had been discriminated against on the basis of sex in violation of both Title VII of the Civil Rights Act of 1964, 42 U.S.C. § 2000e et seq. (1982), and the Equal Pay Act of 1963, 29 U.S.C. § 206(d) (1982), and that she had been fraudulently induced into accepting the KMBC employment. The primary focus of the suit was KMBC’s concern with appearance — whether the station’s standards for on-air personnel were stricter and more strictly enforced as to females than as to males and whether the station misrepresented to Craft its intentions as to changing her appearance to persuade her to accept the anchor job. The district court
1
found against Craft on her
*1208
Title VII sex discrimination claim and refused a new trial as to the jury verdict against her on her equal pay claim. The court, however, set aside as excessive the jury verdict in Craft’s favor on the fraud claim and ordered a new trial.
Craft v. Metromedia, Inc.,
Christine Craft commenced her television career in mid-1975 as a weeknight weather reporter at a small station in Salinas, California. After about a year and a half, during which she also worked as an announcer, reporter, and substitute sportscaster, she became the weekend weather anchor at a San Francisco television station. She spent a year there, again handling some additional news and substitute sports assignments.
Craft then was hired by Columbia Broadcasting System to host the “Women In Sports” portion of its network television program “CBS Sports Spectacular.” At the network’s behest she had her hair cut short and bleached blond. She was required to use. black eyebrow pencil and dark red lipstick, and a CBS technician applied heavy makeup before every on-air appearance. “Women in Sports” was discontinued after thirty weeks, and Craft returned to California.
About a year later Craft resumed her television career as a reporter at a station in Santa Barbara, California. She remained there, also serving as coanchor of the late news and occasionally doing sports and weather, until December 1980, when she began work at KMBC.
KMBC, having slipped in its local news ratings, had determined to adopt the coan-chor format used by its two major competitors in Kansas City. Furthermore, it had determined that, because of the perceived “coldness” of its anchor, Scott Feldman, the new position was to be filled by a female to “soften” its news presentation. The station obtained tapes of a number of performers, including Craft, from Media Associates of Dallas. After studying these tapes, KMBC news director Ridge Shannon contacted Craft, among other individuals, to see if she was interested in auditioning for the job. Craft described her unpleasant experience at CBS and made plain that she was not interested if KMBC intended a “makeover” of her appearance. She continued to stress this point while in Kansas City for the audition, and Shannon and R. Kent Replogle, vice president and general manager of KMBC, assured her they planned no changes such as those at CBS. Shannon did mention that KMBC made some use of consultants, and Craft indicated some willingness to work on her appearance and dress.
Craft accepted the coanchor position at KMBC and at the station’s request stopped in Dallas for a meeting with Lynn Wilford of Media Associates before reporting to Kansas City. She made her debut as coan-chor on January 5, 1981, and the testimony is essentially uncontradicted that Shannon and Replogle immediately began having concerns about her clothing and makeup. Wilford came to Kansas City on January 14 to work with Craft on dress as well as on various aspects of her presentation technique. It was during this visit that Wilford for the only time applied Craft’s makeup, and the results on the 6 p.m. news were so unsatisfactory that Craft was allowed to remove the makeup before the 10 p.m. broadcast.
In the following months Shannon continued to make occasional suggestions or criticisms as to certain articles of Craft’s clothing, and Craft was provided with materials, including the book Women’s Dress for Success, on wardrobe and makeup. Then, beginning in April, KMBC arranged for Macy’s Department Store to provide clothing for Craft in exchange for advertising time. Craft was assisted by a consultant *1209 from Macy’s in selecting outfits. She would then return to the KMBC studio, try on the clothing, and appear before camera so tapes could be made to send to Wilford for review.
On May 19 and 20, 1981, Media Associates initiated some research of viewer perceptions of KMBC’s newscasts by conducting four “focus group” discussions. By this technique groups of ten individuals viewed sample video tapes of local news programs and then gave their reactions in sessions moderated by a Media Associates representative. The response to Craft’s appearance was, as summed up by the district court, “overwhelmingly negative.”
As a further follow-up, KMBC and Media Associates in late June conducted a telephone survey of some 400 randomly selected persons in the greater Kansas City viewing area. These persons were asked to respond to a questionnaire specifically drafted to pursue issues raised in the focus group discussions. For example in one segment the survey participants were asked to rank Craft in comparison with the female coanchors at KMBC’s competitors in response to some fourteen statements, four of which dealt with “good looks” or the dress of and image of a “professional anchor woman.” Craft came out trailing in almost every category. Media Associates’ report on the results of this survey, which was conveyed to Shannon and Replogle on August 3, 1981, suggested that Craft was having an extremely adverse impact on KMBC’s acceptance among Kansas City viewers. On August 13 Media Associates recommended that Craft be replaced, and KMBC, after initial resistance, agreed.
The next day Shannon told Craft she was being reassigned to reporter at no loss of pay or contractual benefits. He characterized the results of the research, in the language of the district court, as “devastating and unprecedented in the history of the consultants of Media Associates.”
After the weekend Craft sent a telegram to KMBC refusing to accept reassignment, and when further discussions failed to resolve the matter, she returned to Santa Barbara where on September 1, 1981, she commenced work as a coanchor at the television station at which she previously had been employed. This suit followed in four counts: the Title VII sex discrimination and the fraud counts, the allegation of violation of the Equal Pay Act based on the differential between Craft’s and Scott Feld-man’s salaries, and an allegation of prima facie tort based on an intent by KMBC to injure Craft. This last count was abandoned during the first trial in Kansas City.
Following that first trial the district court rejected the findings of the advisory jury
3
on the Title VII sex discrimination claim and entered judgment for Metromedia on that issue. The district court found that KMBC required both male and female on-air personnel to maintain professional,
*1210
businesslike appearances “consistent with community standards” and that the station enforced that requirement in an evenhanded, nondiscriminatory manner.
As to the Equal Pay Act count, the district court upheld the jury verdict in favor of Metromedia and refused to grant Craft a new trial. It rejected her allegations of error in the jury instructions and in the exclusion of certain testimony and concluded that the weight of the evidence was not contrary to the jury’s finding that Feld-man’s higher salary was based on permissible factors such as his education in broadcasting, his greater experience in major television markets, and his established identity with Kansas City viewers. 4 Id. at 876, 879-80.
The district court, however, granted Me-tromedia a new trial on the fraud count. In a bifurcated procedure the Kansas City jury had found liability and awarded Craft $375,000 in actual damages and then, after additional instructions, had awarded her $125,000 in punitive damages. The court declared itself “firmly convinced” that the verdict was “excessive” and “the result of passion, prejudice, confusion, or mistake on the part of the jury.” Id. at 881. In support it cited the “unprincipled” award of actual damages nearly double that requested by Craft in her complaint (and nearly four times the amount she asked for at closing argument), instructional errors as to wrongful discharge and in the implementation of the bifurcated damages submission, and the “incessant and overwhelming” publicity surrounding the case. Id. at 881-82. The district court ordered that the new trial on the fraud count be held in Joplin, Missouri, with the jury to be sequestered. Id. at 882.
On retrial the jury again found for Craft, awarding $225,000 actual and $100,000 punitive damages. After the district court denied motions for judgment notwithstanding the verdict and for another new trial, Metromedia filed this appeal and Craft cross-appealed from the adverse determinations on her Title VII and Equal Pay Act claims.
I.
Craft’s attacks on the district court’s disposition of her Title VII sex discrimination claim are essentially factual, rather than legal as she contends. Her central position is that KMBC’s appearance standards were based on stereotyped characterizations of the sexes and were applied to women more constantly and vigorously than they were applied to men. Her further contentions that the district court erred in finding certain grooming cases controlling and in allowing Metromedia to rebut her prima facie case with stereotypical customer preferences follow only if we accept her central factual position.
A.
As an initial matter Craft argues that, since her case was one involving di
*1211
rect evidence of discrimination, the district court erred in failing to shift the burden to Metromedia to prove by a preponderance of the evidence that it would have taken the challenged actions even in the absence of gender bias.
E.g., Bell v. Birmingham Linen Service,
In the alternative, Craft argues that she also established a Title VII violation through use of circumstantial evidence and inferences under the
McDonnell Douglas
pattern of proof.
5
The district court plainly considered whether KMBC’s position was pretextual, which indicates that it reached its decision through this mode of analysis. On review, however, we need not discuss the record in terms of “prima facie case,” “articulation of a legitimate, nondiscriminatory reason,” and “pretext” but instead may look directly to the ultimate factual issue: whether the defendant intentionally discriminated against the plaintiff.
United States Postal Service Board of Governors v. Aikens,
Finally, Craft argues that the district court erred in finding her claim of discrimination in employment conditions controlled by. grooming cases such as
Knott v. Missouri Pacific Railroad,
Because many of Craft’s arguments boldly seek reevaluation of the evidence and rejection of the district court’s factual findings, we make clear our limited standard of review in such cases. Factual findings may be set aside only when clearly erroneous.
See
Fed.R.Civ.P. 52(a). Our “foremost principle” is that “ ‘a finding is “clearly erroneous” when, although there is evidence to support it, the reviewing court on the entire evidence is left with the defi
*1212
nite and firm conviction that a mistake has been committed.’ ”
Anderson v. City of Bessemer City,
— U.S. -,
Furthermore, we have stated that the burden is on the objecting party to clearly demonstrate error in the factual findings.
Aetna Casualty & Surety Co. v. General Electric Co.,
B.
We turn first to the most prominent factual element of Craft’s case — her testimony that Shannon told her she was being reassigned because she was too old, too unattractive, and not deferential enough to men or because the audience perceived her as such. Shannon, however, specifically denied making that statement. The only additional evidence 6 was that of Feldman, who testified on the stand at trial that he did not recall Shannon making such a comment but who had said in his deposition that Shannon had done so — again diametrically opposite testimony, this time from one witness. Credibility thus was central to the district court’s finding on this point.
Respect for the role of the district court is especially crucial as to determinations which rest on “variations in demeanor and tone of voice” of the witnesses and “the listener’s understanding of and
belief in
what is said.”
Anderson,
[WJhen a trial judge’s finding is based on his decision to credit the testimony of one of two or more witnesses, each of whom has told a coherent and facially plausible story that is not contradicted by extrinsic evidence, that finding, if not internally inconsistent, can virtually never be clear error.
Id. at 1513 (emphasis added). The district court was in the best position to determine whether to believe Shannon or Craft, and there are no circumstances suggesting any basis for finding clear error in the district court’s choice in favor of Shannon.
Craft next argues, as do the amici curiae, that the district court clearly erred in failing to find that KMBC enforced appearance standards more strictly as to female
*1213
than as to male on-air personnel.
7
In support of her position she points to the evidence most favorable to her, which shows that only females were subject to daily scrutiny of their appearance or were ever required to change clothes at the station before going on the air and that no male was ever directed to take time from his journalistic duties to select clothing, with the help of a consultant, from Macy’s and to test that clothing on camera for the approval of another consultant. The district court, however, concluded that such facts, in light of other evidence, showed only that KMBC was concerned with the appearance of all its on-air personnel and that it took measures appropriate to individual situations, characteristics, and shortcomings.
Craft,
The evidence shows that one female, Brenda Williams, had never been the subject of criticism for her appearance while numerous males on occasion had been given specific directions as to their individual shortcomings. Mike Placke, for example, had been told to lose weight, to get better-fitting clothes, to refrain from wearing sweaters under jackets, and to tie his necktie in a certain manner. Similarly, Michael Mahoney had been told to lose weight and to pay more attention to his wardrobe and hairstyle, while Bob Werley had been told to try wearing contact lenses and to get a hair piece and had been given a makeup chart on a form similar to that used with Craft. Shannon had discussed hair or moustache problems with Tim Richardson, Dave Dusik, Stan Carmack, and Corrice Collins, and Craig Sager had been advised to improve his wardrobe. Even Feldman on at least two occasions had received specific directives regarding his choice of shirts, and the Macy’s clothing consultant who worked with Craft testified that she had also met with Feldman and Dusik. Media Associates eventually prepared wardrobe “dos” and “don’ts” for male as well as female newscasters. 8 The district court found that the male personnel generally complied with grooming suggestions.
An interpretation of this record as showing that KMBC enforced its appearance standards equally as to males and females in response to individual problems is neither “illogical” nor “implausible” and has “support in inferences that may be drawn from the facts.”
Anderson,
Our determination is not altered by the testimony, cited by Craft, of the consultant Wilford or of other female KMBC employees to the effect that the station put more emphasis on the appearance of females. This testimony represents only the opinions and impressions of the witnesses as to KMBC’s policy, and the district court by implication rejected such opinions, making its own finding to the contrary on the record.
9
The court also apparently chose
*1214
not to believe testimony by Pam Whiting that Shannon had said it was more important for she and Craft than for Feldman to look good on the air; Whiting herself had been subject to a great deal of attention as to her appearance and had eventually left the station, and on the stand she expressed the opinion that appearance was overemphasized in television news and said she hoped Craft prevailed. Finally, the district court attributed the use in the survey of questions on appearance and good looks only as to female anchors as prompted not by sexual bias but by the concerns raised as to Craft by the focus groups.
Craft,
Craft further argues, however, again joined by the amici curiae, that even if KMBC was evenhanded in applying its appearance standards, the district court erred in failing to recognize that the standards themselves were discriminatory. 11 She contends that she was forced to conform to a stereotypical image of how a woman anchor should appear. The evidence included a communication from the consultant, Wilford, to Shannon suggesting that Craft purchase more blouses with “feminine touches,” such as bows and ruffles, because many of her clothes were “too masculine.” The general wardrobe hints for females developed by Media Associates warned that women with “soft” hairstyles and looks should wear blazers to establish their authority and credibility while women with short “masculine” hairstyles shouldn’t wear “masculine” clothing in dark colors and with strong lines because they would appear too “aggressive.” The district court found that Craft had been hired to “soften” KMBC’s news presentation. Id. at 871.
The “dos” and “don’ts” for anchors suggested that while males should remember “professional
image,”
female anchors were to remember “professional
elegance”
(emphasis added). The outfits on the clothing calendar given to Craft were dominated by recognized fashion labels. Wilford testified that in April she had told Craft not to wear the same outfit more than once every three to four weeks because people would start calling in about it; males, however, Wilford said, could wear an outfit every week and a suit even twice within the same week if combined with a different tie. Wilford further testified that viewers — particularly other women — criticize women more severely than men for their appearance on camera and that women’s dress is more complex and demanding because “society has made it that way.” Craft’s argument is that these differing standards as to females reflect customer preferences, which a number of cases have held cannot justify discriminatory practices.
E.g., Diaz v. Pan American World Airways,
The district court, however, found that KMBC’s appearance standards were based instead on permissible factors.
Courts have recognized that the appearance of a company’s employees may contribute greatly to the company’s image and success with the public and thus that a reasonable dress or grooming code is a proper management prerogative.
E.g., Fa-gan v. National Cash Register Co.,
We further reject the argument of Craft that the perception, discussed above, that she would add warmth and “eomfortability” to the newscast defined a stereotypical “female” role, secondary to that of the male anchor, into which she was forced in terms of story assignments and division of duties. First, we observe that the research survey asked participants to rank both male and female anchors in response to the statement “comfortable to watch.” In addition, the district court rejected Craft’s factual contention that Feldman was assigned the lead story more frequently and was given more live stories while she was assigned the human interest, personal, and humorous stories. The court, for example, while acknowledging the testimony of news producer Sandra Woodward that she initially was instructed to give Feldman about two-thirds of the lead stories, also accepted testimony of Shannon that that policy had been designed to ease the transition to coanchors for Craft and the viewers and was discontinued after a few weeks, after which time the lead stories were equitably divided.
Craft,
We also cannot conclude that the district court erred when it held that Craft was not impermissibly removed as anchor on the basis of gender. While we disposed earlier of the alleged “too old, too unattractive” statement and have also already discussed the legitimate reasons why the survey questions focused on appearance only as to the female and not as to the male anchors, Craft further argues that her reassignment was based on a discriminatory interpretation of the survey results. She contends that discrimination may be inferred in that KMBC attributed all the negative viewer reaction to her despite Feldman’s earlier problems in the ratings and the failure of most respondents to name him as a positive reason for watching the station. She further alleges that she was unfairly burdened with having to offset Feldman’s weaknesses. The inferences on which she relies, however, are insufficient to justify setting aside the conclusions of the district court.
Craft essentially is asking us to reject the district court’s findings accepting Media Associate’s interpretation of the survey data and to substitute our own interpretation thereof. The evaluation of expert testimony, however, is primarily the function of the district court.
Hoefelman v. Conservation Commission of Missouri,
We further reject Craft’s argument that even if the survey was objective, KMBC’s reliance on it was merely a pretext because the station ignored improved ratings and profits during her tenure: This shows only that broadcast market research is an inexact science and does not make clearly erroneous the district court’s conclusion that KMBC still relied upon the survey in good faith. The court in addition found that the ratings cited by Craft were “equivocal at best” and were not yet available when she was reassigned. Id. at 876. KMBC’s failure to delay its decision a few *1217 days until the ratings did come out may just be testament to the unprecedented negative reaction to Craft suggested by the survey. Finally, KMBC’s allegedly differing treatment of two males who also were criticized in the survey is insufficient to raise an inference of discrimination because of the more extreme nature of Craft’s difficulties and Craft’s pivotal role on the newscast as coanchor.
C.
Our conclusion that Craft was not subject to sex discrimination either in KMBC’s application of its appearance standards or in its reassignment of her to reporter effectively determines the outcome of her claim of constructive discharge. Craft does not dispute that such a claim requires a showing of work conditions that a reasonable person would find intolerable,
Johnson v. Bunny Bread Co.,
D.
In sum, Craft’s arguments as to her Title VII discrimination claims are basically factual invitations to us to reevaluate the record and interpret the evidence in the light most favorable to her while overlooking substantial evidence favorable to KMBC. 13 Even her contention, for example, that the district court in finding no discrimination erred “as a matter of law” addresses a factual issue. To grant her relief we would have to adopt findings contrary to those of the district court and assume a judicial role contrary to that assigned to us by Rule 52(a) and Supreme Court precedent. See Anderson, supra; Pullman-Standard, supra. We decline to do either. The district court found that KMBC was equally concerned with the appearance of its male and female on-air personnel and that any extra attention to Craft was the gradual result of her indifference to the station’s legitimate need that she maintain a professional businesslike image appropriate to Kansas City. The court further found that Craft’s reassignment to reporter was made in reasonable reliance on a proper market survey and that no constructive discharge occurred. We are not firmly convinced that any of these conclusions is clearly erroneous.
II.
Turning to the fraud claim, Metromedia argues that, as a matter of law, Craft failed to make a submissible jury issue. The alleged misrepresentation, as set out in the verdict directing instruction requested by Craft at the Joplin trial, was that “defendant represented to the plaintiff that her appearance was fine and that defendant liked everything about her appearance *1218 and intended no makeover or substantial changes in her appearance.” 14 Specifically, Metromedia contends that this statement is one of opinion or value that will not support a fraud claim or is too indefinite to be actionable and that there is insufficient evidence that the statement was false or false when made. 15
The parties do not dispute that Missouri law applies to Craft’s fraud claim. Under such law the burden is on the plaintiff to establish a submissible case of fraud, and failure as to any one essential element is fatal to the entire claim.
Powers v. Shore,
The standard of review as to the submissibility of Craft’s case is the same under both federal and Missouri law.
Crues v. KFC Corp.,
A.
It is true, as Metromedia argues, that a statement of opinion or value is not an actionable representation of fact because it relates to terms of degree capable of different interpretations.
E.g., Carrier Corp. v. Royale Investment Co.,
Statements of present intent may be representations of fact which, if false, will support fraud claims under Missouri law.
Kansas State Bank v. Citizens Bank of Windsor,
B.
The critical element in a fraud case based on a statement of present intent is proof that the speaker at the time of utterance actually did not intend to perform consistently with his words; absent such an inconsistent intent there is no misrepresentation of fact or state of mind but only a breach of promise or failure to perform.
See Grosser v. Kandel-Iken Builders,
cannot be established solely by proof of [the speaker’s] nonperformance nor does his failure to perform the agreement throw upon him the burden of showing that his nonperformance was due to rea- . sons which operated after the agreement was entered into. Such intention may be shown by any other evidence which sufficiently indicates its existence as, for example, the certainty that he would not be in funds to carry out his promise.
Dillard,
Craft argues vigorously that KMBC, contrary to the statements it made to her, had from the beginning a secret intention to substantially change or make over her appearance. She stresses Shannon’s instruction to Wilford not to discuss makeup with Craft during their first meeting because he would be working with Craft himself on appearance and makeup. Wilford, prior to Craft’s selection, had expressed the opinion that Craft’s appearance was not conservative or sophisticated enough for Kansas City audiences, although the consensus of the group at Media Associates had been that Craft was the strongest of the three finalists it screened. Shannon testified that he knew when he hired Craft that he would be working on her makeup and clothing, and criticism of her appearance began with her debut on the newscast. Shannon further testified that appearance was KMBC’s major concern in an anchor, and Replogle agreed that while appearance was not the only qualification, it was the “first thing on the list.” The evidence established that KMBC in the past had given performers direct orders with respect to their appearance. For example, Cheryl Jones had been ordered to change her hairstyle to eliminate the “frizzy appearance” (she was given her most recent formal portrait as a guide to what Replogle and Shannon wanted and was told that the result had to be acceptable to them and that they would handle any questions from her hairdresser), and Mike Placke had been ordered to lose twenty-five pounds, to get a good-fitting suit, to avoid wearing sweaters and vests, and to tie his tie with a four-in-hand instead of a Windsor knot.
While this evidence supports the inference that Shannon and Replogle at the time they made the challenged statements knew they were going to work on Craft’s appearance, we are not satisfied that it demonstrates that when they promised they intended “no makeover or substantial changes,” such statements were false. It is well to consider further what “makeover or substantial changes” means.
16
The ulti
*1220
mate measure of the representation’s truth or falsity is what Craft could reasonably have understood KMBC to have promised.
See Toenjes v. L.J. McNeary Construction Co.,
While it can be argued that Craft was “made over” in being forced to exchange her casual California beach look — Shannon testified that Craft had told him that in Santa Barbara she occasionally went directly from the beach to the studio — for a conservative, sophisticated, businesslike image of “professional elegance,” we believe that in her audition interviews with KMBC Craft was concerned essentially with her hair and makeup and not with clothing.
17
The language of an alleged misrepresentation must be considered in light of the background in which the statements were made and the context in which the words were used.
Toenjes,
Even if Craft does have an arguable position that the representation of “no makeover or substantial changes” had application to clothing, a reasonable jury could not have found a “makeover” until KMBC’s efforts reached their most extreme extent in the late days of Craft’s employment. There is, however, no evidence that the station at the time it made the challenged representation knew it would exercise such an intrusive degree of control or knew that such control would be in its eyes necessary. The record demonstrates that KMBC asserted varying degrees of control over the appearances of its on-air personnel, finding no control at all necessary as to Brenda Williams while requiring assorted measures of other anchors, sportscasters and weathercasters. There is no evidence that the station had any knowledge where along this spectrum Craft might fall or what facility she might demonstrate in adjusting her wardrobe to the Kansas City climate and market. In fact, the record is basically uncontradicted as to the gradual increase in the intensity of the measures taken by KMBC in regard to Craft’s appearance. Craft at first was given only the most general advice through books and fashion magazines and a memorandum suggesting makeup techniques. Although Wilford testified that she had been asked on short notice to come to Kansas City in January, just days after Craft’s debut as coanchor, to work specifically on Craft’s (and Pam Whiting’s) appearance, it was not until April that the arrangement with Macy’s and its clothing consultant was established. The clothing calendar was not actually instituted until late July or early August.
Having considered the record in the light most favorable to Craft and given her the benefit of all favorable inferences, we must conclude that there is insufficient evidence for a reasonable jury to have found that
*1221
KMBC at the time it made its representation contemplated such extensive measures as to her appearance so as to make false its statements that it intended “no makeover or substantial changes.” Even taking the evidence as establishing that KMBC’s actions differed from those promised, the record does no more than suggest that the station, because of the difficulties it experienced with Craft, changed its mind as to steps that would be necessary as to her appearance.
See Dillard,
III.
In view of our conclusion above we need not reach Craft’s arguments that the district court’s factual findings on her Title VII claim impermissibly conflicted with the findings of the jury on the fraud claim and that the district court erred in granting a new trial on the fraud issue. We note, however, that the authority to grant or deny a new trial is a matter of discretion which we may not reverse absent a strong showing of clear abuse.
Commercial National Bank v. Missouri Pacific Railroad,
Finally, Craft argues that the district court erred in excluding certain evidence offered on her equal pay claim and that the verdict against her on that claim was against the clear weight of the evidence. Specifically, Craft contends that Brenda Williams should have been allowed to testify that she was told she would not be hired to replace Craft as coanchor if she held out for a salary comparable to Feld-man’s and to give her opinion that the station had created a “female anchor” position that would pay only an amount substantially less than that paid to the male anchor. The admission of evidence, however, also is within the discretion of the district court, and we may not reverse absent a “clear and prejudicial” abuse of that discretion.
Roth v. Black & Decker,
The weight of the evidence argument is particularly directed to the discretion of the district court; and while some of our decisions suggest that we could not review the denial of such a new trial motion even for abuse of discretion,
SCNO Barge Lines v. Anderson Clayton & Co.,
We affirm the judgment of the district court as to all the Title VII and Equal Pay Act issues but reverse the judgment entered on the jury verdict on the fraud count and instruct the district court to enter judg: ment for Metromedia.
Notes
. The Honorable Joseph E. Stevens, Jr., United States District Judge for the Eastern and Western Districts of Missouri.
. The "clothing calendar” was a calendar given to Craft showing in detail for each day the blazer, blouse, and skirt (or occasionally slacks) she was to wear. A note in one corner indicated that the appropriate accessory would be either a single strand of pearls or a single gold chain.
. There is no right to a jury trial in a Title VII suit.
Harmon v. May Broadcasting Co.,
. Craft had also asserted the pay differential as an incident of sex discrimination in violation of Title VII, but the district court held that that claim was merely duplicative of the Equal Pay Act count and found the jury verdict dispositive.
See Orahood v. Board of Trustees of the Univ. of Ark.,
. Under the analysis set forth by the Supreme Court in
McDonnell Douglas Corp. v. Green,
. Craft argues that the statement attributed to Shannon would be consistent with the survey results and the station's interpretation thereof; however, no questions on the survey dealt with age, and Craft actually was rated lowest among her female counterparts as to the
strength
"does not play second fiddle” to male anchor. The testimony of Brenda Williams that Shannon told her Craft was being removed because people didn’t like her appearance is basically consistent with what the district court found Shannon did tell Craft and does not support the idea that Shannon went further and made the "too old” comment. Finally, Craft argues that the district court never expressly rejected her testimony that Shannon also told her viewers wanted to see “young, pretty women for news anchors.” We believe, however, that this statement was implicitly discounted by the court through its failure to include any such comment in its affirmative findings as to what Shannon did say to Craft and through its discrediting of the “too old, too unattractive” testimony.
Craft,
. The court instead concluded,
If anything, [the] evidence shows a consistent concern by management over the appearance of all on-air personnel without regard to sex but with regard to the peculiar characteristics of each employee. Plaintiff was an employee of atypical aptitudes and attitudes, and defendant merely acted to correct appearance problems which plaintiff was unable or unwilling to remedy. The actions taken by defendant in regard to plaintiffs appearance were not the result of any general animus toward women or of any specific animus toward plaintiff as a woman. It may well be that in plaintiff’s case some of the steps taken by management were unprecedented, but they were not ipso facto discriminatory.
Craft,
. Shannon testified that the tips for females were prepared in May 1981 primarily for Craft while the guides for males were not prepared until November 1981, around three months after Craft left the station.
. Furthermore, the female employees generally testified only that they had no knowledge of criticisms by KMBC of the appearance of male on-air personnel. In a strict sense such testimony is not even inconsistent with that of Shannon that such criticisms were made.
. Feldman’s temper and personality, for example, were his special problems. He frequently argued with the female producers, and management had spoken to him about his "throwing curve balls" during newscasts to fluster other on-air personnel. In addition, he had been sharply reprimanded for referring to Craft in the newsroom as "that girl.”
. The court instead concluded,
Thus, defendant’s standards of appearance for its on-air personnel can in no way be considered discriminatory per se. Both men and women were required to maintain a professional, business-like appearance consistent with community standards. Since television is a visual medium, as plaintiff admitted in her testimony, such a reasonable requirement is obviously critical to defendant’s economic well-being.
Craft,
. Dress requirements that have been found to violate Title VII have generally involved, for example, demeaning stereotypes as to female characteristics and abilities or stereotypical notions of female attractiveness or use of female sexuality to attract business.
E.g., Gerdom v. Continental Airlines,
. Craft’s argument rests in part on the failure of the district court to take into consideration many issues raised by her evidence. We have already discussed a number of such claims, and we do not believe the district court’s order is deficient in failing to deal with every piece of evidence in the record, particularly in light of the ten-day trial resulting in a transcript in excess of 2,000 pages.
See Tate v. Weyerhaeuser Co.,
. At the first trial Craft also submitted as a representation that she was hired specifically for the job of coanchor and for no other purpose. She expressly abandoned this claim at the second trial in Joplin. Our review of the submissibility of the fraud claim is based on the record at that trial, but we observe that our study of the record of the Kansas City trial revealed no evidence favorable to Craft that was not also before the second jury.
. Metromedia also argues that there is insufficient evidence that Craft relied on the alleged misrepresentation or suffered damages attributable thereto, that Craft waived her claim, and, in the alternative, that a third trial should be held because of errors in admission of evidence, the jury instructions, and closing arguments. Because of our disposition of the issues set forth in the body of our opinion, we need not reach these additional points.
. Shannon and Replogle were convinced that the actions they took in regard to Craft did not constitute a "makeover."
. The record reveals no action by KMBC in regard to Craft’s hair or makeup that could be seen as constituting a “makeover." The station expressed a desire that her hair be worn at the length and natural color apparent in the Santa Barbara tape, and Craft assured the station that her shorter, lighter hairstyle upon arrival in Kansas City was due to a recent unsatisfactory styling and that she intended to let her hair grow back out. Furthermore, Craft was allowed to apply her own makeup except for the one ill-fated occasion, and we do not believe mere suggestions constitute a "makeover.”
