The petition for panel rehearing is GRANTED. The prior opinion, Chicago Bridge & Iron Co., N.V. v. FTC, 515 F.3d
Chicago Bridge and Iron Company, a Dutch corporation, and its United States subsidiary, Chicago Bridge and Iron Company, (collectively, “petitioner” or “CB&I”), petition for review of an order of the Federal Trade Commission (“Commission”)
I.
Before the acquisition, both CB&I and PDM designed, engineered, and constructed industrial storage tanks in the United States for liquified natural gas (LNG), liquified petroleum gas (LPG), and liquid atmospheric gases, such as nitrogen, oxygen, and argon (LIN/LOX), as well as thermal vacuum chambers (TVCs) for testing aerospace satellites. The two firms were the dominant suppliers of the products in these four relevant United States markets. Before 2001, they had a virtual duopoly in those markets. Between 1990 and 2001, they were the only builders of LNG tanks in the United States. Between 1975 and the acquisition, they were the only builders of LNG tanks for import terminals, and they built all but 7 of the 95 peak-shaving LNG tanks constructed in the United States. In the LPG tank market, between 1990 and the acquisition, all but two of the 11 projects were awarded to CB&I and PDM. In the LIN/LOX tank market, the only other significant competitor, Graver Tank, left the market in 2001, leaving CB&I as the dominant firm now in that market. In the TVC market, CB&I and PDM were the only firms that had built any large, field-erected TVCs in the United States since 1960.
On February 7, 2001, CB&I acquired all of PDM’s assets relating to these four markets for approximately $84 million. Prior to the acquisition, the Commission notified CB&I that it had significant antitrust concerns about the acquisition and was conducting an investigation.
In its order, the Commission adopted the ALJ’s decision with some modifications. Noting that the relevant product and geographic markets are undisputed, the Commission affirmed the ALJ’s determination that the acquisition’s effects must be assessed in each of the United States markets for LNG, LPG, and LIN/LOX tanks, and for TVCs. Op., at 9. Finding that sales of the relevant products had been sporadic, the ALJ rejected the traditional method of measuring market concentration with the Herfindahl-Hirshmen Index (HHI) on an annualized basis. Id., at 3. Nonetheless, based on the bidding history in each market, the ALJ found that the acquisition resulted in an undue accretion of market power in CB&I that could not be constrained by timely entry of new competitors. Id. The Commission disagreed with the ALJ’s complete disregard for the HHI, stating that, because CB&I and PDM had been the only competitors in the relevant markets for the past two decades, it was appropriate to analyze their sales data over an extended time frame. Id., at 18. Using the HHIs accordingly, the Commission concluded that the resulting market concentration established a prima facie case that the acquisition violates Section 7 of the Clayton Act and Section 5 of the FTC Act. Op., at 18-20. Furthermore, the Commission found an independent reason for a prima facie case of presumptive illegality in the qualitative evidence showing that the acquisition left CB&I as the only major player in each of the relevant markets, e.g., the views of customers with first-hand knowledge that CB&I and PDM were the only LNG tank suppliers and that the acquisition substantially harmed competition; CB&I’s and PDM’s own documents confirmed that they focused almost exclusively on each other in assessing competition and paid little or no attention to other companies. Id., at 19-20.
The Commission also found that evidence of high entry barriers necessarily strengthened the anti-competitive effects of the acquisition. Id., at 29. In addition to customer testimony and behavior in past LNG project awards, the Commission cited reasons that entry into the relevant markets is exceedingly difficult and cannot be achieved in a timely fashion: the nickel-steel composition in LNG tanks requires a specialized construction skill set; LNG tanks require sophisticated engineering, trained supervisors, knowledge of local labor markets, as well as specialized procedures and proprietary techniques.
CB&I did not contend that the acquisition would lead to enhanced efficiencies benefitting competition. Rather, it argued that the evidence of high market concentration and entry barriers was rebutted by evidence of recent actual and potential entry into three of the four markets. On examining the record evidence, however, the Commission affirmed the ALJ’s finding that the purported new entry is insufficient to constrain CB&I post-acquisition. Id., at 82. Three joint-ventures identified by CB&I as new entrants lacked sufficient experience to compete effectively with CB&I. None had built an LNG tank in the United States. At the time of trial, none had won a LNG tank bid post-acquisition while CB&I had won six sole-source contracts during that period. Customers with upcoming LNG projects were not aware of the alleged new entrants. The Commission concluded that although the new entrants had taken a step toward competing in the United States by partnering with United States construction firms, they cannot likely restore the competition lost as a result of CB&I’s acquisition of PDM’s relevant assets in the foreseeable future. Id., at 58.
The Commission ruled that CB&I’s acquisition of these assets would likely result in a substantial lessening of competition in the relevant markets in violation of section seven of the Clayton Act, 15 U.S.C. § 18, and section five of the Federal Trade Commission Act, 15 U.S.C. § 45. Id., at 105. The Commission expanded the divestiture remedy, ordering CB&I to divide its cryogenic business into two separate entities (New CB&I and New PDM) equally capable of competing in the four markets.
CB&I contends that the Commission: (1) applied incorrect legal standards in shifting burdens of proof and persuasion; (2) applied incorrect legal standards related to the petitioner’s “actual and potential entry” defense; (3) found, without substantial evidentiary support, that CB&I failed to rebut the Government’s prima facie case; and (4) abused its discretion in its remedial order.
II.
This court reviews the Commission’s factual determinations under the substantial evidence standard. 15 U.S.C. § 21(c); Jim Walter Corp. v. FTC,
Section 7 of the Clayton Act prohibits acquisitions, including mergers “where in
I. The Commission Correctly Applied the Legal Standards of Burdens of Proof and Persuasion
CB&I first challenges the Commission’s application of the legal standards for production of evidence and persuasion.
The burden-shifting framework for deciding Clayton Act section 7 actions first requires the Government to establish a prima facie case that an acquisition is unlawful. See H.J. Heinz Co.,
CB&I contends that the Commission’s conclusion that CB&I failed to rebut the government’s prima facie case was reached by erroneously subjecting CB&I to a burden of persuasion rather than switching the burden of production back to the Government after CB&I offered its rebuttal evidence. We disagree and, instead, conclude that the Commission reasonably found that the evidence produced by CB&I simply failed to rebut the Government’s prima facie case. As occurs in
CB&I primarily relies on Baker Hughes as the authority for the burden-shifting framework within the anti-trust context. The Ninth and Eleventh Circuits interpret Baker Hughes’ burden-shifting language as describing a flexible framework rather than an air-tight rule. The Ninth Circuit in Olin Corp. v. FTC distinguishes Baker Hughes by holding that the Commission does not need to switch burdens back to the Government if the Government addresses the respondent-company’s rebuttal evidence in its prima facie case; in other words, based on an assessment of the rebuttal evidence in light of the prima facie case, the Commission can determine that the respondent company’s rebuttal does not satisfy its burden of production and therefore decline to switch the burden of production back to the Government.
The clearest reason why Baker Hughes does not control here is that the Commission responded to the Company’s rebuttal, whereas in Baker Hughes the government did not. In the present case, the Commission pointed to evidence indicating why din’s viability argument should fail. The Commission is able to do this because it is din’s burden to rebut a prima facie case of illegality.
Id. (citations omitted). We believe the same situation applies in this case. The Government’s prima facie case addresses why the rebuttal evidence is not sufficient and CB&I’s construal of the rebuttal evidence is not credible; therefore the Commission can conclude CB&I’s burden of production on rebuttal is not satisfied without having to formally switch the burden of production back to the Government. The Eleventh Circuit in Univ. Health, Inc. approves Baker Hughes’ general framework but concludes, in accord with the Ninth Circuit, that, in practice, evidence is often considered all at once and the burdens are often analyzed together.
Conceptually, this shifting of the burdens of production, with the ultimate burden of persuasion remaining always with the government, conjures up images of a tennis match, where the government serves up its prima facie case, the defendant returns with evidence undermining the government’s case, and then the government must respond to win the point. In practice, however, the government usually introduces all of its evidence at one time, and the defendant responds in kind. This is particularly true when the government seeks a temporary restraining order or, as here, apreliminary injunction and, thus, time is of the essence. 6
Id.; see also Baker Hughes,
CB&I then challenges the order by contending the Commission imposed an onerous burden of production that approximates a burden of persuasion. The Commission must determine whether the defendant has come forward with sufficient evidence to rebut the government’s prima facie case; but the Government continues to bear the burden of persuasion even after it has made out a prima facie case through statistical evidence; the defendant is not required to present a defense upon which he bears the burden of proof in the sense of ultimately persuading the trier of fact that he is entitled to relief. See Automatic Canteen Co. of Am. v. FTC,
Nevertheless, the Commission cannot impose too exacting a standard that
Analogous with the situations in Olin Corp. and Baker Hughes, the Commission here never identified the exact standard used in assessing whether the respondent’s rebuttal satisfied its burden of production in this case. Olin Corp.,
A. The Commission Applied the Correct Legal Standard For Analyzing the “Potential Entry” Defense
CB&I also argues that the Commission addressed the incorrect analytical question concerning the extent of potential entry necessary to counteract any anti-competitive effects. CB&I argues that the correct legal standard should have been: “if there was a supracompetitive price increase, entry would be sufficient to counteract such an increase.” See, e.g., Cargill, Inc. v. Monfort of Colorado, Inc.,
The history of these markets reveals that they have not been characterized by easy entry and expansion and have been dominated by [CB&I and PDM] for decades ... The evidence strongly suggests that this dynamic would have continued absent the merger, and [CB&I and PDM’s] own strategic planning documents predicted that the merged firm would “dominate” the relevant markets. Thus, to determine whether the entry [CB&I] suggests] is likely to restore competition lost from the merger, [the Commission] must determine whether a sea-change has occurred in the markets so as to render inapplicable the competitive conditions that have held for so long. Based on the evidence, [the Commission] concluded] that such is not the case and that the entry and expansion alleged by [CB&I and PDM] are not sufficient to constrain CB&I’s conduct in the foreseeable future.
Op., at 9; see also Op., at 53 (“[The Commission] conclude[s] that these new entrants do not confront CB&I with competition sufficient to constrain it from raising prices.”). The Commission also clearly stated: “In light of these assertedly low entry barriers, [CB&I] then argue[s] that potential entrants either already constrain CB&I or can be expected to enter the
B. There Is No Structural Change in the Markets to Indicate That the Potential for Future Entry Would Be Any Greater than the Minimal Entry of the Past
CB&I also argues that the evidence of potential entry can be distinguished from the history of actual entry because structural changes in the market create a tendency toward stronger competition. See Baker Hughes,
Congress provided [the Commission] authority for arresting mergers at a time when the trend to a lessening of competition was still in its incipiency. Application of this standard requires not merely an appraisal of the immediate impact of the merger upon competition, but a prediction of its impact upon competitive conditions in the future.
The continued existence of high entry barriers distinguishes this case from Stearns Airport Equipment Co., Inc. v. FMC Corp.,
C. The Commission’s Use of the Words “Parity” and “On Par” Does Not Imply The Application of An Incorrect Legal Standard
CB&I also argues that the Commission burdened petitioner with a novel and onerous entry standard, requiring new entrants to enter “on par” with CB&I in order for entry to be sufficient to counteract the acquisition’s anti-competitive effects. CB&I misconstrues the Commission’s opinion by interpreting the Commission’s use of the words “on par” or “parity” out-of-context to mean the Commission required new entrants to be “equal” to CB&I. See Op., at 54, 57, 58. Instead, reading the use of “on par” or “parity” contextually, the Commission is simply commenting on the high barriers of entry that prevent the new entrants from ever competing with CB&I on “an equal footing.” Id. at 58 (“While new suppliers appear to have gained or are seeking to gain a toehold in the market, they are not on equal footing with CB&I, and their modest progress cannot restore the vibrant competition that once existed.”); see also id. at 67. For example, the Commission refers to the fact that United States customers would not rate the new entrants as having a reputation on par with that of CB&I and therefore would not treat them similarly; such an observation has nothing to do with applying an onerous entry standard but is merely an observation buttressing the conclusion that reputation is a potential barrier to entry. Op., at 54. We read the “equal footing” language to mean that new entrants would be unable to compete at a level able to constrain CB&I’s price increases and not so literally to mean that new entrants must be “equal” to CB&I in competitive power.
Other courts have generally concluded that for entry to constrain supracompeti-tive prices, the entry has to be of a “sufficient scale” adequate to constrain prices and break entry barriers. See United States v. Visa USA, Inc.,
S. The Commission Relied On Substantial Evidence For Its Factual Findings
Under the “substantial evidence” standard, “[o]ur task is not to reweigh the evidence but only to determine whether there is such relevant evidence that a reasonable mind might accept as adequate to support a conclusion.” Gibson v. FTC,
In respect to its argument that the Commission did not rely on substantial evidence for its factual findings, CB&I challenges the Commission’s opinion on three grounds: (A) the Government’s proffered HHI statistics were misleading predictors of probable future competitiveness in the markets; (B) the Commission’s finding of “nearly insurmountable” entry barriers ignores rebuttal evidence to the contrary; and (C) the Commission’s finding that CB&I’s customers have no real alternatives to CB&I.
A. The Proffered HHIs Can Be Used As Indicators of Probable Future Competitiveness
The HHIs are just one element in the Government’s strong prima facie case. Market concentration figures should be examined in the context of the entire prima facie case. See H.J. Heinz Co.,
CB&I now urges us to disagree with the Commission’s rejection of the ALJ’s conclusion that the HHIs were unreliable because the HHIs relied on sporadic sales data, which would generate unreliable market share data. We may scrutinize the HHI statistics more carefully when the Commission’s conclusion differs from the ALJ, as in this case. See Schering-Plough,
In any event, CB&I places too much weight on the HHIs as a dispositive measure of market concentration when other indicators of the market structure and history of the market clearly bolster what the HHIs already indicate — that rivals are limited and CB&I and PDM are the only two firms with any market power in these markets. See FTC v. Warner Communications, Inc.,
In addition to its challenge of the selection of the time period, CB&I also argues that the “sporadic” nature of the sales data undermines all evidence of market power. In Baker Hughes,
In contrast, for three of the four markets here, the data underlying the HHI for market concentration is not nearly as sparse as that in Lockheed Martin. For the LNG market, from 1990 to the acquisition date, nine LNG tank plants were awarded — CB&I won five and PDM won four. I.D., at 65. Out of all seventy-five LNG peak-shaving plants in the United States, CB&I and PDM constructed all but six of them (the six were constructed by a now out-of-business competitor). Id. at 64. For the LPG market, out of the eleven LPG tank projects awarded in the United States between 1990 and 2001, CB&I won five and PDM won four. Id., at 213. From 1990 to the Acquisition, 109 LIN/ LOX tanks were constructed and CB&I and PDM built 72.8% of these tanks. Id. at 269. The third major player, accounting for 23.3% of those tanks, went out of business in 2001. Id. at 270. This history provides substantial evidence for discerning a trend towards increased market concentration. However, for the same reasons as in Lockheed Martin, we conclude that the evidence in the TVC market is too sparse and sporadic for that market’s HHI statistics to be a reliable factor. Lockheed Martin,
We find that the record contains substantial evidence to support the Commission’s finding that the HHIs are not completely irrelevant in three of the four markets. Instead of ignoring HHIs, we agree with the Commission that they should be viewed with caution and within the larger picture of long-term trends and market structure. See Brown Shoe,
B. Merger Guidelines
CB&I also contends the Commission committed “reversible error” because the Commission failed to follow the Merger Guidelines, 57 Fed.Reg. at 4.1557 § 1.41 n.15. CB&I argues the Commission, in contravention of the Merger Guidelines, did not credit the field of potential en
CB&I’s argument is without merit. CB&I misconstrues the language it cites in the Merger Guidelines.
C. Commission’s Rejection of Rebuttal Arguments, viz., Alleged Market Entry and Low Entry Barriers, Is Supported by Substantial Evidence
i. Post-Acquisition Evidence Has Little Probative Weight if It Is Manipulable, and Evidence in this Case Is Reasonably Viewed as Manipulate.
We agree with CB&I that post-acquisition evidence may be useful in determining the possibility that new entrants would counteract the anti-competitive effects of an acquisition. “Whether post-acquisition evidence is admissible depends on the nature of the evidence.” Dailey,
[T]he probative value of [post-acquisition] evidence was found to be extremely limited, and judgments against the Government were in each instance reversed in part because “too much weight” had been given to postacquisition events. The need for such a limitation is obvious. If a demonstration that no anticompeti-tive effects had occurred at the time of trial or of judgment constituted a permissible defense to a § 7 divestiture suit, violators could stave off such actions merely by refraining from aggressive or anticompetitive behavior when such a suit was threatened or pending.
General Dynamics,
ii. Evidence of Actual Entry
Using post-acquisition evidence, CB&I argues that, post-acquisition, foreign competitors have made significant inroads into the four markets and won several bids. Therefore, CB&I argues this rebuttal evidence shows how actual entrants can constrain post-acquisition anti-competitive effects. However, the Government contends this evidence of actual entry post-acquisition that CB&I relies on in its brief is outside the administrative record and hence outside the scope of our review. The evidence in question includes bidding on the Hackberry Project past the preliminary stages (in fact, the brief quotes verbatim passages from evidence attached to CB&I’s motion to adduce that we denied). The evidence in question also includes the bids regarding the Cheniere Corpus Christi and Sabine Pass and cer
Assuming arguendo that the evidence should be considered, it does not alter or affect our decision.
iii. CB&I Did Not Rebut Evidence of High Entry Barriers, so a Potential Entry Theory Fails
In the alternative, if the post-acquisition evidence of actual entry is not admitted, CB&I contends these large foreign firms are potential entrants that may constrain the post-acquisition anti-competitive effects. CB&I’s argument is without merit. A potential entrant’s ability to constrain market power is used in contexts when there is an “ease of market entry.” See United States v. Marine Bancorporation, Inc.,
We will, therefore, consider CB&I’s potential entry argument in concert with evidence regarding the barriers to entry. CB&I contends the Commission’s conclusion that CB&I failed to rebut the three main barriers to entry offered in the Government’s prima facie case, (1) reputation/experience, (2) regulatory and technical expertise, and (3) access to local labor and trained supervisors, is not based on substantial evidence. Based on the substantial evidence standard, as long as the Commission derives a “reasonable inference” from the evidence that CB&I failed to rebut the prima facie case, we defer to the Commission’s findings. See Gibson
a. Reputation/Experience
We agree with CB&I that general reputation alone is not an effective barrier to entry. Am. Prof'l Testing Serv., Inc. v. Harcourt Brace Jovanovich Legal & Prof'l Publ’ns, Inc.,
The Commission presented substantial evidence that domestic reputation was critical to the bidding process in this industry, which CB&I failed to rebut.
b. Regulatory and Technical Experience
CB&I also challenges the Commission’s conclusion that regulatory experience with the Federal Energy Regulatory Commission (“FERC”) is a barrier to entry. Ability to do FERC work is a component of the bidding proposal and CB&I, in its own advertising materials, advertises FERC’s familiarity with and its respect for CB&I. Op. at 41 n. 248. FERC expertise can be analogized to other technical prerequisites to doing business in a market that are considered barriers to entry. See United States v. Syufy Enters.,
c. The Control over the Specialized Labor Force
“Control of essential or superi- or resources” is a recognized barrier to entry. Image Technical Serv., Inc. v. Eastman Kodak, Co.,
We find that the Commission’s conclusion that CB&I’s evidence does not rebut the strong prima facie case for at least two high entry barriers is a reasonable inference from the evidence presented.
D. Rejection of Rebuttal Evidence that Sophisticated Customers Have Meaningful Alternatives to CB&I is Supported by Substantial Evidence
In the proceedings below, CB&I argues that because customers in these markets are large and sophisticated consumers, they would be able to constrain the anti-competitive effects by altering the bid process and searching for alternatives. Assuming arguendo the rebuttal evidence for CB&I’s “sophisticated customer” defense is part of the administrative record, CB&I still has not produced sufficient evidence to rebut the Government’s prima facie case based on evidence that large and sophisticated customers continue to choose CB&I for sole-source contracts without any bidding, and that CB&I has utilized its market power to force sole-source contracts by choosing not to participate in bidding. See R.O. at 17 & n. 82. In other words, there is no history nor other indication that customers who formerly relied on CB&I and PDM for tank design, engineering, and construction services will undertake to perform them on their own. The absence of such evidence, together with the lack of evidence of adequate entry of competitors, undermine the basic premise for this defense. In this respect, this case is unlike Baker Hughes, which CB&I relies on heavily, where there were ample available alternatives for customers in a market with low entry barriers.
(a) Refus[e] to reveal the prices quoted by other suppliers and the price which a supplier must meet to obtain or retain business, creating uncertainty among suppliers.
(b) Swing[ ] large volume back and forth among suppliers to- show each supplier that it better quote a lower price to obtain and keep large volume sales.
(c) Delay[ ] agreement to a contract and refusing to purchase product until a supplier accedes to acceptable terms.
(d) Hold[ ] out the threat of inducing a new entrant into HFCS production and assuring the new entrant adequate volume and returns
Id. at 1418.
None of the factors apply to the present situation, in which: (a) Buyers cannot compare past bids not only because they are mostly confidential, but also because each project is unique; (b) As we noted earlier, the market has had only two dominant players, PDM and CB&I, so buyers cannot now swing back and forth between competitors to lower bids post-acquisition; (c) Instances of CB&I pressuring customers to offer sole-source contracts by withdrawing its bid and CB&I’s success at obtaining sole-source contracts undermine any argument that buyers have the ability to pressure CB&I in contract negotiations; and (d) No buyer can assure that a new entrant has “adequate volume and returns” for meaningful entry into the market as there is no evidence that buying power is sufficiently concentrated.
In addition, courts have not considered the “sophisticated customer” defense as itself independently adequate to rebut a prima facie case. “Although the courts have not yet found that power buyers alone enable a defendant to overcome the government’s presumption of anti-competitiveness, courts have found that the existence of power buyers can be considered in their evaluation of an anti-trust case, along with such other factors as the ease of entry and likely efficiencies.” Cardinal Health,
A The Commission Did Not Abuse Its Discretion In Issuing Its Remedy Provisions
A. The Remedial Provisions Are Not Overbroad Nor Punitive
CB&I argues that the Commission’s remedial provisions are over-broad and punitive. We review the Commission’s remedial mandates for abuse of discretion. Jacob Siegel Co. v. FTC,
In this ease, the Commission ordered a divestiture of assets to create a competitor, “new PDM,” capable of competing on an “equal footing.” See R.0, at 23. CB&I objects to this remedy, because it would require divestment of PDM’s Water Division and potentially other assets.
B. A Separate Evidentiary Hearing Was Not Required In This Case
Finally, the petitioner argues that a hearing was required for the remedy phase of the proceedings separate from the liability phase. We disagree. Generally, a hearing is required if, for example, new evidence was not presented at trial or important factual issues were not resolved by the trier of fact in respect to the remedy. See Microsoft,
CB&I also requests a remand, because it was allegedly “surprised” by the extent of the remedy.
We therefore DENY the petition to review the Federal Trade Commission order.
Notes
. We use the term “Commission" to refer to the Commissioners at the Federal Trade Commission that decided this case at the final administrative level. Its opinion at issue on this appeal is Chicago Bridge & Iron Co., et al.,
. On August 29, 2000, CB&I and PDM entered into a letter of intent for CB&I to acquire the assets from PDM. On September 12, 2000, CB&I notified the U.S. Department of Justice of the proposed acquisition per 15 U.S.C. § 18a, which requires notification for certain large acquisitions of securities and assets. Under 15 U.S.C. § 18b, the parties were required to wait thirty days before concluding the transaction. More than thirty days later, but before executing the acquisition, the Commission notified CB&I that it had begun its investigation. See 15 U.S.C. § 46; 16 C.F.R. § 2.1. CB&I initially agreed to delay executing the merger to accommodate the Government’s investigation. Approximately four months after the expiration of the 30-day statutory waiting period, on February 7, 2001, CB&I concluded the deal and acquired PDM’s pertinent assets for approximately $84 million.
. The discussion here refers primarily to the LNG tanks, because both appellants and ap-pellee focus on the LNG market and extrapolate the general conclusions about the LNG market to all markets.
. On February 1, 2005, CB&I filed with the Commission a petition to reconsider in light of further evidence of actual new entry of foreign competitors into the relevant markets. On March 11, 2005, CB&I filed a petition for review of the December 21st Order and Opinion with this court. See 15 U.S.C. § 45(c). On May 10, 2005, the Commission denied the petition regarding actual new entry because CB&I had failed to show that any new entry could counteract competition lost from CB&I’s acquisition of PDM. See Chicago Bridge & Iron Co., et al.,
. The appeal at issue primarily concerns section 7 of the Clayton Act as section 5 of the FTC Act is, as the Commission determined and the parties do not contest, a derivative violation that does not require independent analysis. See Op., at 5 n. 23.
. CB&I misinterprets the last sentence to argue that the Eleventh Circuit’s flexible reading of the burden-shifting framework applies only when time is of the essence. Without any basis in the text, CB&I narrows the Eleventh Circuit’s opinion. Reading the passage as a whole, the Eleventh Circuit considers the Baker Hughes framework as generally flexible in practice for all situations, but only emphasizes the need for flexibility when time is of the essence. See Univ. Health,
. The mere fact that the Commission used the word "persuasive” does not prevent this court from independently examining the context of its conclusions and affirming the judgment if it was indeed correct under the proper legal standards. Cf. Rebel Oil Co., Inc. v. Atlantic Richfield Co.,
. Entry barriers are "additional long-run costs that were not incurred by incumbent firms but must be incurred by new entrants,” or "factors in the market that deter entry while permitting incumbent firms to earn monopoly returns.” Los Angeles Land Co. v. Brunswick Corp.,
. CB&I also misconstrues the I.D. and the Commission opinion to argue that the Commission ignored the ALJ’s finding of no supra-competitive price increases post-acquisition. In fact, the ALJ only concluded that the Government did not prove nor was required to prove supracompetitive prices existed post-acquisition. I.D., at 114. Neither the ALJ nor the Commission directly ruled that there were no supracompetitive price increases post-acquisition. See Op., at 91; I.D., at 114. In the pertinent part of the opinion, the Commission rejected the Government’s proffered evidence of post-acquisition price increases because while such evidence tends to show the acquisition would lead to anti-competitive conditions, existing evidence was already sufficient to lead to that conclusion. "Whether post-acquisition evidence is admissible depends on the nature of the evidence.” Dailey v. Quality School Plan, Inc.,
. CB&I relies on Baker Hughes to argue that the very threat of entry from foreign firms would constrain anti-competitive effects a for-tiori such that it is not necessary that a new entrant enter "on par.” See Baker Hughes,
. Merger Guidelines are often used as persuasive authority when deciding if a particular acquisition violates anti-trust laws. See United States v. Kinder,
. Long-term trends in HHI changes can be used to examine the structure of markets and are used to determine the effect of mergers on the market. See State of N.Y. v. Kraft Gen. Foods, Inc.,
. Moreover, as we noted earlier in supra note 11, the Merger Guidelines are not binding on the courts and the agency during adjudication but are only highly persuasive authorities as a "benchmark of legality.” See United States v. Kinder,
. Even so, the Merger Guidelines delegate much discretion in the application of these rules and reject a "mechanical application” of the Guidelines. Merger Guidelines,
. Just allowing entrants to win bids does not guarantee the entrants would be able to enter the market permanently, since winning a bid does not necessarily result in the successful completion of the project especially in light of evidence that CB&I controls skilled laborers necessary for success that other competitors do not have.
. In addition, for the reasons we noted in Section II.3.C.Í, supra, this post-acquisition evidence is likely not very probative, because it can arguably be subject to manipulation.
. The Commission concluded that "[a]ll of the factors work together to help form CB&I’s reputation for quality and reliability.” Op. at 58. Reputation here can be considered an industry-specific "entrenched buyer preference!] for [an] established brand[]” built into
. CB&I cites to Reynolds Metals Co. v. FTC,
. We also find the Commission’s detailed decisions in both its Opinion and Decision on Petition for Reconsideration where remedy issues were discussed, see, e.g., R.O., at 23-24, as providing adequate reasons justifying the remedy and its relationship with its objectives. Unlike in United States v. Microsoft,
Even assuming CB&I was surprised by the extent of the remedy, surprise itself does not merit reversal without allegations of prejudice. See Microsoft,
