ON PETITION FOR REHEARING AND SUGGESTION OF REHEARING EN BANC
In our prior opinion in this case, we held that Florida Statute § 768.72 conflicts with and must yield to the “short and plain statement” rule contained in Federal Rule of Civil Procedure 8(a)(3), and as a result a Florida plaintiff in federal court because of diversity jurisdiction need not obtain leave of court before pleading a request for punitive damages.
Cohen v. Office Depot, Inc.,
Relying on
Tapscott v. MS Dealer Service Corp.,
In its petition for rehearing, Office Depot has belatedly pointed out the tension between the
Tapscott
decision, on which we relied in our earlier opinion in this case, and the decision in
Lindsey v. Alabama Tel. Co.,
For reasons we will soon discuss, we conclude that Tapscott’s holding about aggregation of punitive damages is inconsistent with the earlier holding on the same legal issue in Lindsey, and accordingly we must follow Lindsey. Doing so, we conclude that the total of $10,000,000 in punitive damages that was pleaded for the class of 39,000 members in this case is insufficient to satisfy the $75,000 amount in controversy requirement. This conclu *1073 sion requires us to address plaintiff, class-representative Cohen’s remaining arguments involving alternative theories for satisfying the amount in controversy requirement, which are that it is satisfied because of the value of the requested in-junctive relief, and because of the amount of attorney fees due if the class prevails. We will discuss those issues in a later part of this opinion, but we begin with a discussion of the inconsistency of Tapseott (and our own prior opinion following it) with Lindsey.
1. THE CONFLICT BETWEEN LINDSEY AND TAPSCOTT REGARDING AGGREGATION OF PUNITIVE DAMAGES
To avoid adding confusion to conflict, we first explain why referring to the “aggregation” of punitive damages in the context of a class action can be a bit misleading. In this case, as in
Lindsey
and
Tapseott,
the punitive damages claim is a single claim on behalf of the entire class; it is not the sum total of 39,000 individual punitive damages claims. Because each class member could have sought punitive damages in individual suits, courts sometimes phrase the question as whether a class claim for punitive damages can be “aggregated” to satisfy the jurisdictional amount in controversy requirement for a class. The question, however, is not whether distinct punitive damages claims can be added together, but instead it is whether the single punitive damage claim on behalf of the class can be attributed
in toto
to each and every class member so they can individually satisfy the requisite amount in controversy, a requirement mandated by
Zahn v. International Paper Co.,
Lindsey
involved a state law class action suit against two telephone companies alleged to have unlawfully extracted excessive cash deposits from the class.
See Lindsey,
The
Lindsey
Court began its analysis by citing
Snyder v. Harris,
Because it could not tell from the complaint the number of class members, the Lindsey Court could not determine whether each member’s claim satisfied the jurisdictional amount, and it therefore held that the total specified damage claim for the class — $1,002,000—had not been shown to satisfy the amount in controversy requirement. See id. at 595. A necessary part of Lindsey’s reasoning is the holding'that for amount in controversy purposes a class punitive damages claim must be allocated pro rata to each class member. Otherwise, the result in that case would have been different. If the Lindsey Court had concluded that a class claim for punitive damages could be attributed in toto to each class member, i.e., considered in the aggregate, for amount in controversy purposes, the $1,000,000 punitive damages claim clearly would have sufficed, regardless of whether the number of class members in Lindsey had been two or two million. The number-.of class members would have been irrelevant, instead of the critical factor in the decision. Thus, Lindsey inescapably stands for the proposition that a federal court cannot exercise diversity jurisdiction over a class action — even with completely diverse parties — solely because the total punitive damages claim on behalf of the entire class exceeds the jurisdictional amount in controversy. Instead, under Lindsey, the punitive damages claim for the class must be assigned on a pro rata basis to each class member for amount in controversy purposes. See id.
Three years after
Lindsey,
we split from the Fifth Circuit but retained its decisional law as our own,
see Bonner,
In
Tapscott,
this Court pointed to the Supreme Court’s discussion in
Snyder,
which indicated that multiple plaintiffs may aggregate claims if they have “a single title or right in which they have a common and undivided interest.”
Id.
at 1357 (quoting
Snyder,
Attempting to distinguish Tapscott from Lindsey, Cohen points to the analysis in Tapscott addressing whether the punitive damages claim constituted a “single collective right in which [the class members had] a common and undivided interest.” Id. She contends that the “common and undivided interest” issue was never presented to us in Lindsey, and thus, there is no real conflict between our Lindsey and Tapscott decisions. Cohen’s contention misconstrues the operation of our prior panel precedent rule. The issue in Tapscott was the same as that in Lindsey: whether a class claim for punitive damages can be considered in the aggregate in order to establish diversity jurisdiction over all potential members of a class, or must instead be attributed pro rata to each class member.
“Common and undivided interest” is simply the
standard
used to decide which, if any, claims by multiple plaintiffs may be considered in the aggregate for jurisdictional purposes, and which must be divided among the class members.
See Snyder,
The fact that this cáse involves a Florida law punitive damages claim does not distinguish it from
Lindsey,
because as we concluded in our prior panel opinion in this case, the nature of punitive damages is the same under Florida law as under Alabama law.
See Cohen I,
*1076 Cohen’s real argument is that the result and holding of Lindsey are wrong because we failed to apply a “common and undivided interest” analysis — she says it was not even considered. Even if we thought Lindsey wrong, the prior panel precedent rule is not dependent upon a subsequent panel’s appraisal of the initial decision’s correctness. Nor is the operation of the rule dependent upon the skill of the attorneys or wisdom of the judges involved with the prior decision — upon what was argued or considered. Unless and until the holding of a prior decision is overruled by the Supreme Court or by the en banc court, that holding is the law of this Circuit regardless of what might have happened had other arguments been made to the panel that decided the issue first.
Lindsey
held that, for purposes of deciding whether the amount in controversy requirement had been satisfied, the amount of an Alabama punitive damages claim was to be divided by the number of class members and the result attributed to each member of the class.
Tapscott
decided to the contrary. Because
Lindsey
predates
Tapscott,
we must follow
Lindsey
as the precedent of this Court.
See Steele,
Accordingly, we rescind that part of our prior opinion in this case that relied upon
Tapscott
to hold that the $10,000,000 punitive damages claim on behalf of Cohen’s proposed class satisfied the amount
*1077
in controversy requirement for diversity jurisdiction over this case.
See Cohen I,
We now address Cohen’s other two grounds for satisfying the requisite amount in controversy: (1) the value of the requested injunctive relief, and (2) the amount of attorney fees due if the class prevails.
II. COHEN’S OTHER GROUNDS FOR DIVERSITY JURISDICTION
A. INJUNCTIVE RELIEF
In addition to requesting compensatory and punitive damages, this lawsuit seeks to enjoin Office Depot from engaging in unfair and misleading advertising regarding the catalogue prices of its products. Cohen claims that Office Depot’s advertising indicates that the prices for products purchased from its catalogues are the lowest prices available anywhere, but that the truth is some products are less expensive if purchased at Office Depot stores. She argues that enjoining such allegedly misleading advertising would “result!] in changes to Office Depot’s advertising and business practices, thereby ben-efitting the Plaintiff class, as a whole, by an amount that is clearly in excess of the jurisdictional requirement of Section 1332.” Appellant’s Br. 44-45.
When a plaintiff seeks injunctive or declaratory relief, the amount in controversy is the monetary value of the object of the litigation from the plaintiffs perspective.
See Ericsson GE Mobile Communications, Inc. v. Motorola Communications & Elecs., Inc.,
We have little trouble concluding “to a legal certainty” that the value of the in-junctive relief does not satisfy the jurisdictional amount in this case,
see St. Paul Mercury Indem. Co. v. Red Cab Co.,
But let us assume Office Depot’s reaction to the requested injunction would be to leave product prices as they are and clarify its advertising to remove any statement that catalogue prices are the same as store prices. That result is the most the class could hope for from the requested *1078 injunction, but it is one which would be of little or no monetary value to class members. The benefit of the injunction to the class plaintiffs would be the knowledge that some office products were less expensive when purchased at Office Depot stores than when purchased through the catalogue. However, upon class certification and notice, the class plaintiffs would already have known that, because the allegedly misleading advertising is the very basis of the class action.
Although Cohen’s complaint seeks class certification under subdivisions (b)(1)(A), (b)(1)(B), and (b)(3) of Fed.R.Civ.P. 23, Cohen’s class, if certified, would likely be certified as a (b)(3) class.
7
Certification under Rule 23(b)(3) would require that the class members receive notice of the suit “well
before
the merits of [it] are adjudicated.”
See Schwarzschild v. Tse,
The remote possibility — if there be any — that monetary value might somehow flow to the class plaintiffs from the requested injunctive relief is “too speculative and immeasurable to satisfy the amount in controversy requirement.”
Ericsson,
Consequently, the only benefit to Ericsson from its injunctive relief would have been the possibility that the city might rebid the contract and that, during the rebid, the city might select Ericsson’s communications system and price.
See id.
at 221-22. We refused to pile possibility onto possibility to estimate the value of that
*1079
benefit, but instead held that “[b]ecause [Ericsson could not] reduce the speculative benefit resulting from a rebid ‘to a monetary standard, [ ] there [was] no pecuniary amount in controversy.’ ”
Id.
at 222 (quoting
Texas Acorn v. Texas Area 5 Health Sys. Agency, Inc.,
Similarly, the injunctive relief in this case involves too many contingencies, such as the manner in which Office Depot might alter its pricing schemes and the extent to which the class members’ purchasing patterns might change. Because of these contingencies, any benefit to the class from the injunction cannot be reduced to a reasonable monetary estimate.
8
See id.
at 222. We therefore conclude that any monetary value to Cohen’s class from the injunction is either non-existent, or at least too tenuous of a foundation for diversity jurisdiction. In reaching this conclusion, we also note that the policy underlying 28 U.S.C. § 1832(a), which is to reserve federal court diversity jurisdiction for disputes involving relatively substantial damages, further informs our refusal to speculate about the value of a prospective injunction to the class plaintiffs in this case.
See Packard v. Provident Nat’l Bank,
Because the class claim for injunctive relief is too speculative to satisfy the amount in controversy requirement, we turn now to the question of whether the potential recovery of attorney fees, alone or in combination with the damages claims, can establish the jurisdictional amount in controversy.
B. ATTORNEY FEES
On behalf of the class, Cohen brought claims under Florida statutes that prohibit deceptive business practices,
see
Fla. Stat. § 501.201
et seq.,
and misleading advertising,
see
Fla. Stat. § 817.41. Both statutory causes of action authorize a court to award attorney fees to the prevailing party.
See
Fla. Stat. § 501.2105; Fla. Stat. § 817.41. Cohen contends that when á statutory cause of action entitles a party to recover reasonable attorney fees, the amount in controversy includes consideration of the amount of those fees. She is correct.
See Missouri State Life Ins. Co. v. Jones,
*1080 Cohen also contends that the attorney-fees in this case will clearly surpass the $75,000 threshold for the amount in controversy; and she argues that the amount of fees she anticipates will be awarded either should be (1) attributed to her as the prevailing party, with jurisdiction over the other class plaintiffs established under 28 U.S.C. § 1367(a) (the supplemental jurisdiction provision), or (2) considered in the aggregate and attributed in toto to each member based on their “common and undivided interest” in the attorney fees. Assuming away our doubts that Cohen has established a sufficient basis for her contention that an award of attorney fees in this case will reach $75,000 or more, 10 we address in turn her arguments as to how that amount of fees should be attributed.
First, we find no basis for attributing the potential award of attorney fees to Cohen, either individually or as the class representative. The claim for attorney fees in this case is based on two Florida statutes: Fla. Stat. § 501.2105(1), authorizing an award of attorney fees to “the prevailing party” in an action based on deceptive business practices; and Fla. Stat. § 817.41(6), mandating an award of attorney fees to “[a]ny person prevailing” in an action based on misleading advertising. If this class action were successful on the merits, the entire class of plaintiffs— not just Cohen — would “prevail” in the action, and accordingly, it is the class and not just Cohen who would recover attorney fees under the statutes. 11
In addition, as an individual class member, Cohen stands to recover no more than $260 in damages. In her first proposed amended complaint, Cohen indicated that over $100,000 in reasonable attorney fees would be incurred in the litigation. Attributing to one plaintiff an anticipated attorney fees award that is over 384 times greater than that plaintiffs stake in the litigation could raise serious questions about the reasonableness of the fee award. For these reasons, we conclude the claim for attorney fees in this case is not attributable solely to Cohen, but instead to the entire class. Because of that conclusion, we must now decide how the claimed attorney fees should be attributed to each class member for amount in controversy purposes. 12
*1081
Cohen maintains that the class members share a “common and undivided interest” in the anticipated award of attorney fees, and thus, the claim for those fees should be viewed in the aggregate, with the total amount attributed to each class member. Office Depot responds that, like the class claim for punitive damages, the amount of the claimed attorney fees should be divided
pro rata
among each individual class member. In light of a recent decision by this Circuit and the relevant Florida case law, we conclude that the claim for attorney fees is not “a single title or right in which [the class members] have a common and undivided interest.”
See Snyder,
In
Darden v. Ford Consumer Finance Co.,
We construe Darden to hold that a statutory claim for attorney fees may not be considered in the aggregate for amount in controversy purposes, at least not when both of these factors are present: (1) the class members have a “separate and distinct” right to recover attorney fees under the relevant statute; and (2) state law provides that the statutory attorney fees serve to compensate the class members for *1082 their injuries. 15 Applying that holding to the facts of this case, we conclude that the claimed attorney fees may not be considered in the aggregate to establish the requisite amount in controversy.
As for the first factor, the class members in this case could recover their individual attorney fees incurred in separate, individual suits under Florida’s consumer protection statutes.
See
Fla. Stat. § 501.2105(1) (authorizing fee award for “prevailing party”); Fla. Stat. § 817.41(6) (mandating fee award for “[a]ny person prevailing” under the statute). Like the Georgia RICO statute involved in
Darden,
the Florida statutes in this case provide “each individual plaintiff in a putative class the right to recover attorney[ ] fees in the case.”
Darden,
The second factor is also present. Like the attorney fees award under the Georgia RICO statute in
Darden,
an attorney fees award under Florida consumer protection statutes serves an important compensatory purpose. In
BMW of North Amer., Inc. v. Krathen,
Because the attorney fees authorized by the Florida statutes in this case serve to compensate plaintiffs for losses resulting from allegedly unlawful business practices, and because claims for those fees could be asserted by the class plaintiffs in individual suits, we conclude that the claimed fees do not constitute “a single title or right in which [the class members] have a common and undivided interest.”
Snyder,
III. CONCLUSION
Because we conclude that Cohen has failed to allege a sufficient amount in controversy to establish jurisdiction under 28 U.S.C. § 1332(a), we vacate our prior opinion reversing the district court’s dismissal of this case and remanding for further proceedings. We now affirm the district court’s order dismissing the case for lack of subject matter jurisdiction.
AFFIRMED.
Notes
. For a full recitation of the relevant facts of this case, see
Cohen I,
. Cohen argues that Zahn's holding requiring dismissal from a class suit of any plaintiff whose individual claim does not satisfy the amount in controversy requirement has been superseded by the 1990 amendments to 28 U.S.C. § 1367. As will be discussed, we need not decide that issue to resolve the present case. See infra note 12.
. Although the term “aggregation” is slightly misleading in the context of punitive damages and attorney fees, it is commonly used by courts when addressing the issue of whether the total amount of a class claim should be attributed to each member of the class. Therefore, to avoid further confusion and for the sake of consistency, we will continue to refer to the issue as one of "aggregation.”
. The
Tapscott
opinion cites
Lindsey
for the proposition that each member of a class must individually satisfy the amount in controversy requirement in order to avoid being dismissed from the suit.
See Tapscott,
.
Compare Allen v. R & H Oil & Gas Co.,
. As we noted in our prior opinion in this case, our decision in
Tapscott
to consider the class punitive damages claim in the aggregate was also based on the fact that "the award of punitive damages [would] reflect not the wrong done to any single individual but the wrongfulness of the conduct as a whole.”
See Cohen I,
Unfortunately, our analysis in
Lindsey
forecloses that potential distinction between that case and
Tapscott.
In
Lindsey,
we stated that if the plaintiff had alleged a specific number of class members, that allegation "would have permitted the court to ascertain
what dollar amount represents the ‘amount in controversy ’ for each member of the class.” Lindsey,
Under our reasoning in
Lindsey,
a punitive damages claim must be divided by the total number of class members with the quotient attributable to each class member for amount in controversy purposes.
See id.
Our inability to determine the number of class members, or the divisor, was critical not because we could not determine the nature of the defendants’ course of conduct, but because without a divisor we could not do the division necessary. We could not divide the class punitive damages claim by the number of class members without knowing that number. A Fifth Circuit panel recently acknowledged the necessary implication of our
Lindsey
decision.
See Ard,
. Because Cohen's class seeks compensatory damages, it cannot be certified as a (b)(1)(A) class.
See In re Dennis Greenman Sec. Litig.,
. Like the plaintiff in
Ericsson,
Cohen has not established a monetary value for the in-junctive relief claim.
See id.
at 222 n. 18. Cohen argues that her proposed amended complaints provide bases for valuing the in-junctive relief claim, primarily the substantial expense Office Depot would incur by “retooling” its pricing scheme and advertising. The potential cost of compliance to the defendant, however, is irrelevant in determining the value of the benefit that would be obtained by the plaintiff from an injunction.
See Ericsson,
. While there are persuasive reasons for viewing the amount in controversy as the total liability faced by a defendant, instead of as the amount each plaintiff stands to gain, "the Supreme Court has long since closed that door.”
Davis v. Carl Cannon Chevrolet-Olds, Inc.,
.We doubt that Cohen has sufficiently established that $75,000 in attorney fees will be recovered in this case. In her proposed amended complaint, Cohen contends that over $60,000 in reasonable attorney fees had been incurred up to that point in the litigation and that ultimately over $100,000 in fees would be incurred. However, Cohen provided no documentation supporting those contentions or specific explanation for the substantial amount claimed. Arguably, when the amount in controversy substantially depends on a claim for attorney fees, that claim should receive heightened scrutiny.
Cf. Packard,
. Cohen’s citation to
In re Abbott Labs.,
. Cohen asks us to join the Fifth and Seventh Circuits in concluding that Congress statutorily overruled Zahn’s holding that each plaintiff must assert a claim satisfying the requisite amount in controversy to avoid being dismissed from a class action based on diversity jurisdiction.
See Stromberg Metal Works v. Press Mechanical, Inc.,
.
Darden
distinguished the "collective good” purposes of the punitive damages in
Tapscott
from the compensatory nature of the attorney fees in that case.
See Darden.
Therefore, the decision in
Darden
did not depend on the continued validity of the
Tapscott
decision. However, if
Darden
had somehow reiterated the part of
Tapscott
that conflicts with
Lindsey,
we would still be compelled to follow
Lindsey,
to the extent of any conflict. The prior panel precedent rule precludes us from "holding] that two subsequent panel opinions can implicitly overrule a prior panel opinion.”
Johnson v. City of Fort Lauderdale, Fla.,
. This Court also rejected the aggregation of an attorney fees award in
Davis,
. Because both factors are present in this case, we need not decide whether either one standing alone would prevent aggregation of attorney fees to satisfy the amount in controversy.
. Each class member must, in effect, "recover” $74,740 in attorney fees ($75,000 required for diversity jurisdiction minus the $260 in damages per class member). That means the class would have to recover a total of $2.9 billion in attorney fees ($74,740 multiplied by the alleged 39,000 class members).
