MEMORANDUM OPINION
This is a diversity slip and fall negligence action. Presented here, by way of a threshold dismissal motion, is the question whether a plaintiff who slips and falls at a New Jersey gambling casino can sue the casino in Virginia on the basis of the casino’s advertising and solicitation activities in Virginia. More specifically, the question is whether plaintiff’s slip and fall cause of action is one “arising from” the casino’s Virginia advertising and solicitation activities as required by Virginia’s long-arm statute.
See
Virginia Code § 8.01-328.1. For
*942
the reasons set forth here, the Court concludes that plaintiff's accident and injury did not arise from the casino’s advertising and solicitation activities, and hence Virginia’s long-arm statute does not reach the casino in this case. But the resulting absence of personal jurisdiction over the casino does not compel dismissal; following
Goldlawr Inc. v. Heiman,
Background
Plaintiff, a Virginia citizen, apparently enjoys visiting Atlantic City, New Jersey. He visited Caesars Hotel and Casino in Atlantic City at least once a month from early 1985 until the date of the accident in December 1988.
Defendant, Boardwalk Regency Corporation, is a New Jersey company that owns and operates the hotel and casino and trades as “Caesars Atlantic City Hotel and Casino.” Defendant owns no property in Virginia, has no offices here and claims it transacts no business here. But it does advertise in Virginia, as it does in many states. For the four-month period from August through November 1990, defendant spent $3,500 on Virginia advertising. In addition to advertising, defendant pays a fee to Caesars World Marketing Corporation (“CWMC”), an affiliated entity, 1 to perform solicitation activities in Virginia on behalf of defendant’s hotel and casino. These solicitation activities include telephone calls to potential customers in Virginia, as well as reimbursement of expenses incurred by customers in traveling to the casino. Plaintiff reports that he received several calls from CWMC’s Virginia office encouraging him to patronize defendant’s hotel and casino and offering to arrange for free transportation. He claims one of these calls induced him to make the December 1989 trip to defendant’s hotel and casino and that he was reimbursed for the limousine travel involved. It was while he was on this jaunt that plaintiff slipped and fell in an elevator on the premises of defendant’s hotel and casino. He claims defendant’s employees negligently allowed the elevator floor to remain wet and slippery.
In response to the complaint, defendant filed a motion to dismiss or, in the alternative, for a transfer of venue. Two grounds were cited in the motion to dismiss: (1) lack of jurisdiction over defendant’s person and (2) insufficiency of service of process. The former ground is the subject of this memorandum opinion, while the latter was denied by the Court as moot because plaintiff has since remedied the defect. 2
Analysis
Personal jurisdiction analysis is a two-step process. First, the court must determine whether the defendant’s conduct is within the reach of the long-arm statute. The second step is a determination whether exercise of personal jurisdiction over the defendant would violate the Due Process Clause of the Fourteenth Amendment to the Constitution.
See Haynes v. James H. Carr, Inc.,
The pertinent portion of Virginia’s long-arm statute provides as follows:
A court may exercise personal jurisdiction over a person, who acts directly or by an agent, as to a cause of action arising from the person’s:
(1) Transacting any business in this Commonwealth[.]
Virginia Code § 8.01-328.1(A) (emphasis added). Courts have made clear that a single act satisfies this provision, which should be construed to extend to the limits of the Due Process Clause.
See, e.g., Danville Plywood Corp. v. Plain and Fancy Kitchens, Inc.,
Given these assumptions, the question remains whether plaintiff’s negligence cause of action is one “arising from” defendant’s transaction of business in Virginia, namely defendant’s advertising and solicitation activities in Virginia.
Resolving this question requires construing the phrase “arising from.” Plain meaning is the starting point in the analysis, and “caused by” is the phrase’s plain meaning. Thus, it is evident that Virginia’s General Assembly used the phrase “arising from” to require that there be a causal link between the acts relied on for personal jurisdiction and the cause of action asserted. Significantly, courts agree that this causation element requires more than simple “but-for” causation; it requires something akin to legal or proximate causation.
See, e.g., Pizarro v. Hoteles Concorde International C.A.,
Sensibly settled authority supports this result. In
Pizarro v. Hoteles Concorde International, C.A.,
the First Circuit affirmed a dismissal for lack of personal jurisdiction on facts essentially similar to those at bar. There, plaintiffs, a married couple from Puerto Rico, sued a Venezuelan hotel for injuries the wife suffered when she was knocked down by a hotel employee who was running on the premises and skidded into her. Suit was brought in Puerto Rico and personal jurisdiction was claimed on the basis of the hotel’s advertising activities there. On these facts, the First Circuit held that plaintiff’s cause of action did not “arise out of or result from” the hotel’s Puerto Rican business transactions, as required by Puerto Rico’s long-arm statute.
See
Nor is the First Circuit unique in reaching this result. The Eighth Circuit, in
Pearrow v. National Life & Acc. Ins. Co.,
While there is no Fourth Circuit or Virginia decision squarely in point,
City of Virginia Beach v. Roanoke River Basin Assoc.,
Notwithstanding the absence of personal jurisdiction, the Court still has the power to transfer this matter under 28 U.S.C. § 1404(a).
See Goldlawr, Inc. v. Heiman,
The principles governing § 1404(a) motions are well-established. For a listing of these, see
Eastern Scientific Marketing v. Tekna-Seal, Inc.,
The pertinent factors bearing on transfer are easily summarized. Favoring transfer are chiefly that (i) the accident occurred in New Jersey, (ii) the liability witnesses reside there, (iii) New Jersey law will apply, and unlike here, (iv) a New Jersey court would have personal jurisdiction over defendant. Weighing against transfer is that this is plaintiff’s choice of forum and his home district, as well as where his medical witnesses are located. These factors, placed on the transfer scale, weigh decidedly in favor of transfer. Especially significant in this regard is the absence in this forum of personal jurisdiction over defendant. Thus, the alternative to transfer is dismissal. Comparing the two outcomes, transfer is arguably more consistent with the “interest of justice,” since dismissal would likely lead to a costly *945 refiling in New Jersey. Transfer achieves the same result while saving the time and expense of refiling. Also significant in the transfer calculus is the fact that New Jersey law will govern liability and damage issues. It is true that plaintiffs choice of forum is entitled to substantial weight, especially where plaintiff chooses his home district. Yet this factor is not conclusive, particularly where, as here, there is no personal jurisdiction over the defendant in this forum and the only connection between this forum and the cause of action is that plaintiff and his physician witnesses reside here. 5
While no cases directly on point have been cited by the parties, analogous cases support transfer.
See Nicol v. Koscinski,
An appropriate order will issue.
Notes
. Defendant and CWMC are separate corporate entities that are, in a sense, siblings; they are subsidiaries of the same parent. Defendant is owned by Caesars New Jersey, Inc., which in turn is owned by Caesars World, Inc. The latter entity also owns CWMC.
. Original service on defendant was effected by a private process server delivering process to defendant’s registered agent in New Jersey. This was insufficient service of process. Rule 4(e), Fed.R.Civ.P., permits service of process on foreign corporations to be effected in a manner authorized by state law. Virginia Code § 8.01-301 governs service of process on foreign corporations. Personal service on a corporate or registered agent of a foreign corporation is effective where the agent is served within the Commonwealth. Otherwise, service on a foreign corporation requires either publication or service through the Secretary of the Commonwealth. Va.Code § 8.01-301(2)-(4).
. The Court also concluded that assertion of
in personam
jurisdiction under the circumstances there presented would violate the constitutional requirement of minimum contacts.
See
. Plaintiffs citation to
Carter v. Trafalgar Tours, Ltd.,
. The convenience of the witnesses is relatively evenly balanced in this case. Both parties list witnesses who reside in their proposed forum. Plaintiff lists several medical witnesses who reside in Virginia, and defendant lists several liability witnesses located in New Jersey. One of these groups will be inconvenienced no matter which forum is used. Were this the only factor, transfer would not be appropriate, for courts should not order transfer where it would merely shift the inconvenience from one party to another.
See Eastern Scientific Marketing,
