Lead Opinion
Cervecería Centroamericana, S.A. (Cen-troamericana) appeals the decision, dated January 12, 1989, of the United States Patent and Trademark Office, Trademark Trial and Appeal Board (TTAB), granting Cer-vecería India, Inc.’s (India’s) petition to cancel Centroamericana’s Registration No. 972,984 for the word mark MEDALLA DE ORO, for beer, on the grounds of abandonment. See Cerveceria India Inc. v. Cerveceria Centroamericana, S.A.,
Background
Centroamericana, a foreign beer producer, obtained a United States registration for MEDALLA DE ORO, for beer, in 1973. India sought to register the mark MEDAL-LA, for beer, in 1979, but its application was denied by the Patent and Trademark Office based on likelihood of confusion with Centroamericana’s mark. Since 1978, India used the word mark MEDALLA on its beer in Puerto Rico. In 1985, India petitioned to cancel Centroamericana’s registration asserting, inter alia, that Cen-troamericana had abandoned its mark by nonuse. Id. at 1065, 1067.
TTAB decided the cancellation based essentially on deposition testimony and certain answers to interrogatories. TTAB found that Centroamericana had imported shipments of MEDALLA DE ORO beer into the United States in 1971, 1972, 1975, 1977, and 1986, and that the 1970’s shipments were “of very small quantities.” Id. at 1067. In 1975, for example, only one shipment was made and consisted of only some four gallons. Based on the record evidence, TTAB concluded that India had made out a prima facie case of abandonment because nonuse for two or more years between 1977 and 1984 was established by India. Centroamericana argued, however, that India failed to establish pri-ma facie abandonment. Centroamericana noted that although India provided evidence that Centroamericana had not imported MEDALLA DE ORO beer into the United States between 1977 and 1986, India offered no direct proof showing that the mark was not used in the United States for two consecutive years during that period. See id. at 1068.
To rebut the prima facie case found by TTAB, Centroamericana presented testimony by Carlos Castillo, Centroamericana's export manager and vice president of its U.S. subsidiary. Castillo stated that he had seen MEDALLA DE ORO beer for sale in Los Angeles “ ‘probably in 1978’ ” and in Washington, D.C. in either 1979 or 1980. Id. India countered with testimony by Howard Rosenberg, the General Manager of a Washington, D.C. beer importer and wholesaler and an expert in imported beers, that he checked various reference books and from them and his personal knowledge was not aware of any MEDAL-LA DE ORO beer ever on sale in Washington, D.C. Id. at 1068-69. TTAB found Castillo’s testimony “vague,” and noted that Castillo could not remember the circumstances or location, indicating that TTAB was affording the testimony little or no weight. Id. at 1068.
Centroamericana also presented evidence that in 1982, it established a U.S. subsidiary to market beers. This evidence was presented to show Centroamericana’s intent to resume use of the MEDALLA DE ORO mark. TTAB found, however, that at that time, Centroamericana intended to market only “MONTE CARLO” brand beer with the hope of selling other brands sometime in the future. Two years later, in 1984, Centroamericana sought approval of a new MEDALLA DE ORO label from the U.S. Bureau of Alcohol, Tobacco and Firearms, and it received such approval in 1985. Centroamericana then contacted a number of distributors about handling MEDALLA DE ORO and eventually made shipments to the United States in 1986. Id. at 1067-68.
OPINION
I. Establishing Prima Facie Abandonment
A federal registration of a trademark may be cancelled if the mark is abandoned. Under the Lanham Act a federally registered trademark is considered abandoned if its “use has been discontinued with intent not to resume.” 15 U.S.C. § 1127 (1988). Moreover, nonuse for two consecutive years constitutes “prima facie abandonment.” Id.
Because a trademark owner’s certificate of registration is “prima facie evidence of the validity of the registration” and continued use of the registered mark, the burden of proof is placed upon those who seek cancellation. 15 U.S.C. § 1057(b) (1988); J.C. Hall Co. v. Hallmark Cards, Inc.,
The CCPA, however, has stated that the petitioner has a “heavy burden” to establish abandonment. See, e.g., Lipton Indus., Inc. v. Ralston Purina Co.,
Moreover, we are unable to discern from the legislative history of the Lanham Act any intention by Congress to raise the burden of proof for cancellation for abandonment above the normal civil burden of a preponderance of the evidence. Nor do we see any basis for a higher burden of proof in cancellation proceedings for abandonment than for likelihood of confusion. In many contexts, including trademark registration cancellation proceedings, a preponderance is the standard of proof to be presumed. “Without some statutory direction, a preponderance of the evidence will usually be ‘sufficient.’ ” Massey Junior College,
In the instant case, TTAB concluded that India established prima facie abandonment based on its findings that Centroamericana only shipped MEDALLA DE ORO beer to the United States in 1971, 1972, 1975, 1977, and 1986, and the 1970’s shipments were “of very small quantities.” Cerveceria India, Inc. v. Centroamericana, S.A.,
In eases involving products made abroad, proof of nonuse of the trademark may require both proof of no importations into the United States and no domestic sales. See, e.g., 7-11 Sales, Inc. v. Perma, S.A.,
In this case an inference could properly be drawn that the trademark was not used domestically for at least two consecutive years. Based on its initial finding that no imports arrived for the eight years between 1977 and 1986, combined with its finding that the 1970’s shipments were “of very small quantities,” TTAB could properly infer that the mark was not used within the United States for at least two consecutive years between 1977 and 1986; small quantities of MEDALLA DE ORO beer imported in 1977 or earlier were unlikely to remain on sale in the United States after 1977. Thus, India established both no im
II. The Effect of Establishing Prima Fa-cie Abandonment
Although the legislative history of the Lanham Act is clear that a burden shifts to the trademark registrant once prima facie abandonment is shown,
In a case involving a defense of abandonment in a trademark infringement suit, the United States Court of Appeals for the Fifth Circuit stated that once prima facie abandonment is established the registrant has the “burden to demonstrate that circumstances do not justify the inference of intent not to resume use.” Exxon Corp. v. Humble Exploration Co.,
The Second and Ninth Circuit courts of appeals, on the other hand, appear to us to have decided that the burden of proof does not shift. The former has emphasized that a prima facie case of abandonment results in a “rebuttable presumption.” Saratoga Vichy Spring Co. v. Lehman,
The United States Court of Appeals for the Seventh Circuit and at least one district court have interpreted the Second and Ninth Circuits’ use of the rebuttable presumption language as establishing the law of those circuits that the burden of proof not be shifted. See Roulo v. Russ Berrie & Co.,
The Federal Rules of Evidence generally apply to TTAB proceedings. 37 C.F.R. § 2.122(a) (1988); Yamaha Int’l Corp. v. Hoshino Gakki Co.,
In all civil ... proceedings not otherwise provided for by Act of Congress or by these rules, a presumption imposes on the party against whom it is directed the burden of going forward with evidence to rebut or meet the presumption, but does not shift to such party the burden of proof in the sense of the risk of non-persuasion, which remains throughout the trial upon the party on whom it was originally cast.
(emphasis added).
Although Rule 301 was adopted subsequent to the Lanham Act, we accept the view that Congress did intend the rule to effect presumptions
III. Centroamericana’s Rebuttal of Pri-ma Facie Abandonment
Once TTAB determined that prima facie abandonment was established, Cen-troamericana came forward both with evidence attacking India’s showing of nonuse and evidence showing intent to resume use of MEDALLA DE ORO. This dual approach was proper because a registrant may rebut a prima facie case either by disproving the underlying fact from which the presumption arises, i.e., two consecutive years of nonuse, or the presumed fact itself, i.e., no intent to resume use. We conclude, however, that TTAB correctly decided that both Centroamericana’s attempts to rebut failed. Certainly, we cannot say that TTAB’s factual assessments were clearly erroneous. Moreover, we see nothing to indicate that in making its determination TTAB placed anything greater than a burden of production on Centroamerica-na.
Centroamericana has mistaken which statements in TTAB’s opinion were directed to which of the two types of rebuttal evidence Centroamericana presented. Erroneously, Centroamericana argues that TTAB placed on it the burden of proof to establish the second of the two elements of abandonment, requiring it to prove use of the mark to show intent to resume use. All TTAB actually said was that Centroam-
Centroamericana presented testimony from Carlos Castillo, Centroamericana’s export manager and vice president of its U.S. subsidiary, that he saw MEDALLA DE ORO beer for sale in Los Angeles “ ‘probably in 1978’ ” and in Washington, D.C. in “either” 1979 or 1980. Id. If believed, Centroamericana’s ease appears to be that at worst, it had shown domestic sales between 1977 and 1980, and that in 1982 and 1984 it took steps to resume use by forming its new U.S. subsidiary and seeking approval of a new MEDALLA DE ORO label, even though the subsidiary did not actually receive MEDALLA DE ORO marked beer until 1986.
TTAB, however, afforded the testimony of Carlos Castillo little or no weight based partly on its assessment that his testimony was “to say the least, vague.” Id. In addition, in TTAB’s view Castillo’s testimony was discredited by the testimony of Howard Rosenberg, the General Manager of a Washington, D.C. beer importer and wholesaler. Rosenberg testified that he was not aware of any MEDALLA DE ORO beer on sale in Washington, D.C. We see nothing to question this credibility determination, and therefore conclude that TTAB’s finding of nonuse between 1977 and 1984 was not clearly erroneous.
As to whether Centroamericana had rebutted what we believe was a Rule 301 presumption of abandonment with its evidence of intent to resume use, TTAB’s opinion merely said:
[I]t is our view that [Centroamericana] abandoned its mark by virtue of its non-use after 1977. While, beginning in 1984, it undertook activities to again use the mark in the United States, these latter efforts represent a new and separate use, and cannot serve to cure its abandonment during the period when petitioner commenced its use of the mark.
Id. at 1069. TTAB does not explicitly discuss intent to resume use after 1984, but implies such intent is irrelevant because Centroamericana has not rebutted the presumption of abandonment by showing intent to resume use between 1977 and 1984.
TTAB’s opinion indicates that it found Centroamericana’s evidence that it had undertaken “activities to again use the mark” as sufficient to show intent to resume use, but only as of 1984 and not earlier, i.e., during the prior six years of nonuse.
Even if TTAB did ignore this evidence, any such error was harmless in this case because Centroamericana failed even to attempt to show intent to resume use between 1977 and 1982. When no evidence of intent to resume use is offered for a period
AFFIRMED.
Notes
. See abo Exxon Corp. v. Humble Exploration Co.,
. For example, as the CCPA suggested in Massey Junior College, a petitioner seeking cancellation based on likelihood of confusion may often face a greater hurdle if he attempts to prove actual confusion because evidence may be difficult to find due to the passage of time since the trademark’s registration. See
. This court reviews ''TTAB’s factual findings to determine whether they are ‘clearly’ or 'manifestly' wrong or erroneous.” Stock Pot Restaurant, Inc. v. Stockpot, Inc., 737 F.2d 1576, 1578,
. See Trade-marks: Hearings on H.R. 82 Before the House Comm, on Patents, 78th Cong., 1st Sess. 24 (1944) ("The bill provides that discontinuance of use for 2 consecutive years shall be prima facie abandonment. It would shift the burden to the registrant.”) (testimony of Daphne Robert, Esq.) [hereinafter Hearings], reprinted in 4 J. Gilson, supra at § 45-30; id. at 28 (testimony of Sen. Hawkes and Karl Fenning, Esq.). See generally Hearings, supra (addressing H.R. 82’s incorporation of the incontestability, prima facie evidence of validity, and abandonment provisions in an effort to avoid making a trademark registration unassailable but still place at least a reasonable burden on the registrant to justify his right to the continuing protection of his federal registration).
. CCPA holdings are binding on this court, see South Corp. v. United States,
. Although "prima facie,” the language at issue in this case, does not always mean a "presumption,” see J. Wigmore, Evidence § 2494 (J. McNaughton ed. 1961), the legislative history of the Lanham Act indicates that Congress was using the term in its presumption sense. See Hearings on H.R. 102, H.R. 5461, and S. 895 Before the Subcomm. on Trade-marks of the House Comm, on Patents, 77th Cong., 1st Sess. 112 (1941) (testimony of Wallace Martin, Esq.), reprinted in J. Gilson, supra at § 33-29.
. Once a trademark is abandoned, its registration may be cancelled even if the registrant resumes use. Mission Dry Corp. v. Seven-up Co.,
Concurrence Opinion
concurring in result.
Section 45 of the Lanham Act provides, inter alia, that “non-use for two consecutive years shall be prima facie abandonment.” 15 U.S.C. § 1127 (1988). The Board found such non-use by Centroameri-cana of its trademark “MEDALLA DE ORO” for more than two consecutive years and, as the majority correctly concludes, that factual finding is not clearly erroneous.
The only evidence
Accordingly, the Board did not err in holding that Centroamericana had abandoned its trademark “MEDALLA DE ORO.”
Centroamericana’s evidence that it began to use its mark again in 1984 after the mark had already been abandoned is, as the majority opinion points out, irrelevant to the issue of whether it earlier had abandoned its mark. Mission Dry Corp. v. Seven-Up Co.,
