Lead Opinion
I
{¶ 1} Appellants’ proposition of law proposes that “[t]he definition of Good Faith under the [Uniform Commercial Code] incorporating an ‘honesty in fact’ component requires a subjective inquiry.” We disagree and affirm the judgment of the court of appeals.
II
{¶ 2} Appellants, Donald Casserlie and others, are a group of independent Shell lessee-dealers in the greater Cleveland area (collectively, “the dealers”). The appellees in this case are Shell Oil Company, its partners, and its successors (collectively, “Shell”), who at various times between 1995 and the time the complaint was filed sold Shell-branded gasoline to the dealers in the greater Cleveland area. The dealers leased gas stations, including equipment and land, from Shell and operated them as franchisees. The parties’ contracts obligated the dealers to buy gasoline only from Shell at a wholesale price set by Shell at
{¶ 3} The price paid by the dealers is referred to as the dealer-tank-wagon (“DTW”) price because it includes the cost of delivery to the stations. Shell charged the dealers a DTW price that was based on market factors including the prices offered by its major competitor, British Petroleum (“BP”), and the street price within areas of Cleveland. In each area of the city, called a price administration district (“PAD”), Shell charged all dealers the same DTW price.
{¶ 4} In 1998, Shell, Texaco, and Saudi Aramco formed Equilon Enterprises, L.L.C.; Shell’s agreements with service stations in Cleveland were assigned to Equilon. In November 1999, Equilon and appellee Lyden Company entered into a joint venture called True North Energy, L.L.C. True North became the distributor of Shell-branded gasoline in the Cleveland area, including to the stations operated by the dealers. True North set the DTW price as the wholesale price it had paid Equilon for gasoline plus six or seven cents per gallon.
{¶ 5} Shell also sold gasoline to “jobbers,” which were independent companies operating non-Shell-owned gas stations. Jobbers purchased gasoline directly at the oil company’s terminal and paid the “rack” price, which was the cost of purchasing gasoline at the oil company’s terminal and thus did not include delivery costs.
{¶ 6} In 1999, the dealers filed suit against Shell, alleging, among other claims, that Shell had engaged in bad faith when it set the DTW price. The dealers alleged that the rack price was often substantially lower than the DTW price. This allowed jobbers, including Lyden Company, to offer wholesale DTW prices that were substantially lower than the DTW price charged to the dealers. The dealers contend that this pricing is unreasonable and is part of a marketing plan proposed by Shell that was designed to drive them out of business. The dealers assert that Shell’s goal was to eliminate them so that Shell could take over operation of the gas stations, thus profiting from all of the sales, including nonfuel sales, at the stations, and not just from wholesale gasoline sales to and rental income from the dealers.
{¶ 7} The parties agreed to bifurcate the proceedings and move forward only on the bad-faith claim. On April 13, 2005, the trial court granted summary judgment for Shell. The court found that Shell did not violate R.C. 1302.18, which codifies Uniform Commercial Code (“UCC”) section 2-305 and requires a price to be fixed in good faith, when it set the DTW price and that the dealers had not proven that the price had been set in a commercially unreasonable manner.
{¶ 8} The dealers appealed, arguing that bad faith may be shown either by evidence of a party’s intent, a subjective standard, or by evidence of its commer
Ill
{¶ 9} As a preliminary matter, we review de novo the granting of summary judgment. Comer v. Risko,
{¶ 10} The parties agree that Shell has authority pursuant to the dealer agreements to set the price of gasoline at the time of delivery. They agree that the price must be set subject to R.C. 1302.18, which requires the price to be “reasonable.” R.C. 1302.18(A). Pursuant to R.C. 1302.18(B) (UCC section 2-305(2)), the price must be set “in good faith.” “Good faith” is defined generally as “honesty in fact in the conduct or transaction concerned,” R.C. 1301.01(S), but in the case of a merchant, “ ‘good faith’ * * * means honesty in fact and the observance of reasonable commercial standards of fair dealing in the trade.” R.C. 1302.01(A)(2). It is undisputed that Shell is a “merchant,” as defined in R.C. 1302.01(A)(5).
{¶ 11} Shell argues that good faith requires an objective inquiry and is demonstrated when a seller’s price is within the range of its competitors and the seller has not discriminated between similarly situated buyers. Shell also contends that “an inquiry into the seller’s subjective intent is neither permitted nor required.” The dealers argue that good faith requires a subjective inquiry and ask, “[H]ow can an open price, specifically calculated to drive a contractual partner out of business, be a ‘good faith’ price?”
{¶ 12} The trial court and court of appeals agreed with Shell, relying on Tom-Lin Ents.,
{¶ 13} It is not disputed that the latter half of the definition of good faith, “the observance of reasonable commercial standards of fair dealing in the trade,” requires only an objective analysis. The issue before us is whether there is room for a subjective inquiry within the honesty-in-fact analysis in these circumstances.
{¶ 15} Official Comment 3 to UCC section 2-305 does provide some guidance. That comment provides, in full:
{¶ 16} “[UCC section 2-305(2) ], dealing with the situation where the price is to be fixed by one party rejects the uncommercial idea that an agreement that the seller may fix the price means that he may fix any price he may wish by the express qualification that the price so fixed must be fixed in good faith. Good faith includes observance of reasonable commercial standards of fair dealing in the trade if the party is a merchant. (Section 2-103 [R.C. 1302.01]). But in the normal case a ‘posted price’ or a future seller’s or buyer’s ‘given price,’ ‘price in effect,’ ‘market price,’ or the like satisfies the good faith requirement.”
{¶ 17} Comment 3 explains that the purpose of R.C. 1302.18(B) is to restrict the price a seller or buyer may set when the contract price has been left open, by requiring the price to be fixed in good faith. The second sentence of the comment does not remove honesty in fact from the definition of good faith in this context, because it uses the nonexclusive term “includes.” The last sentence, however, is not limited to part of the good-faith definition but rather provides a safe harbor where a “posted price” satisfies good faith in its entirety.
{¶ 18} A number of cases from other jurisdictions considering open-price terms have relied on the posted-price comment.
{¶ 19} The Supreme Court of Texas addressed the very issue before us here in an essentially identical fact pattern in Shell Oil Co. v. HRN, Inc. (Tex.2004), 144
{¶ 20} A few cases note the posted-price comment but conclude that it does not provide a safe harbor where there is subjective bad faith. See Marcoux v. Shell Oil Prods. Co. L.L.C. (C.A.1, 2008),
{¶ 21} This interpretation would eviscerate the safe harbor in any action in which the plaintiff alleges circumstantial evidence of an improper motive, leading to drawn-out litigation “even if the prices ultimately charged were undisputedly within the range of those charged throughout the industry.” HRN,
{¶ 22} There appear to be five other cases, besides HRN, that directly address the issue of subjectivity. Two, each holding in favor of a subjective inquiry, were decided under Massachusetts law. See Marcoux,
{¶ 23} All of this is not to say that intent is necessarily irrelevant to an analysis of good faith under UCC section 2-305(2), but only that a subjective inquiry is not permitted when the posted-price safe harbor applies. By its language, the safe harbor does not apply when it is not the “normal case” or when the price setter is not imposing a “posted price,” “given price,” “price in effect,” “market price,” or the like. As long as a price is commercially reasonable, it qualifies as the “normal case.” The touchstone of prices set through open-price-term contracts under UCC section 2-305 is reasonableness. A price that is nondiscriminatory among similarly situated buyers correspondingly qualifies as a “posted price” or the like. A discriminatory price could not be considered a “posted” or “market” price, because, in effect, the seller is not being “honest in fact” about the price that it is charging as a posted price, since it is charging a different price to other buyers.
{¶ 24} Therefore, a price that is both commercially reasonable and nondiscriminatory fits within the limits of the safe harbor and complies with the statute’s good-faith requirement. Given our conclusion below that the safe harbor applies to the facts of this case, we are not required to precisely define good faith as it is used in UCC section 2-305(2). We offer no opinion, in particular, on the role of subjective intent within the good-faith analysis beyond the safe harbor.
{¶ 25} The facts of this case demonstrate that the prices set by Shell were both commercially reasonable and nondiscriminatory. Aside from claims that Shell’s goal in setting prices was to drive the dealers out of business, the only evidence of bad faith was that the prices set were too high for dealers to remain profitable and compete with jobbers in the Cleveland area. However, Shell is not required to sell gasoline at a price that is profitable for buyers. “A good-faith price under section [2-305] is not synonymous with a fair market price or the lowest price available.” HRN,
{¶ 26} The dealers also point out that Shell’s prices varied throughout the area because of PAD pricing. But the fact that Shell’s DTW prices varied by PADs does not itself demonstrate unreasonable or discriminatory pricing. It is reasonable for Shell to adjust according to competition, and there is no evidence that Shell discriminated among similarly situated buyers, such as dealers within a given PAD or dealers in similar PADs.
{¶ 27} Finally, the only other argument of discrimination put forth by the dealers is that jobbers were charged significantly less, specifically, the rack price rather than the DTW price. Jobbers and dealers are not, however, similarly situated buyers. The price difference is partially explained by the fact that the DTW price includes a delivery charge, while the rack price does not. We further find the Sixth Circuit Court of Appeals analysis comparing jobbers and dealers in Tom-Lin instructive, just as the lower courts did. See Tom-Lin Ents.,
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{¶ 28} When a price that has been left open in a contract is fixed at a price posted by a seller or buyer, and the posted price is both commercially reasonable and nondiscriminatory, the price setter has acted in good faith as required by R.C. 1302.18(B), and a subjective inquiry into the motives of the price setter is not permitted. In this case, the dealers have not provided any evidence that the prices set by Shell were commercially unreasonable or discriminatory. The
Judgment affirmed.
Notes
. See Havird Oil Co., Inc. v. Marathon Oil Co., Inc. (C.A.4, 1998),
Dissenting Opinion
dissenting.
{¶ 29} The majority opinion’s reliance on the safe-harbor presumption is misplaced, as shown by one simple fact: Official Comment 3 to Uniform Commercial Code (“UCC”) section 2-305, which introduced the concept of a safe-harbor presumption, has never been adopted by the General Assembly. See Am.S.B. No. 5, 129 Ohio Laws 13, 28. The safe-harbor presumption is not part of the law of Ohio, despite the majority opinion’s insouciant belief to the contrary.
{¶ 30} “Good faith” is generally treated as incorporating both subjective and objective standards. Although R.C. 1302.18 deals exclusively with open-price terms, it does not define “good faith” differently from its customary meaning. Many different jurisdictions in many different contexts, including in the context of an open-price term, define “good faith” as requiring both subjective and objective analysis. I am more persuaded by the bulk of these cases than by the fact that three out of four jurisdictions (one of which, in my view, mistakenly applied Ohio law) have decided that an open-price term is susceptible only of objective analysis. See Bhatia v. Debek (2008),
{¶ 31} The majority opinion dismisses these cases as being of “limited value” because they do not specifically address open-price terms. But “good faith” does not have a different meaning in Ohio, which has not adopted the UCC comments, when used with open-price terms than when used in any other context. Although the cases mentioned above discussed “good faith” in a variety of contexts, the courts agree that it is not possible to determine whether a party acted in “good faith” without a subjective inquiry. See Allapattah Servs., Inc. v. Exxon Corp. (S.D.Fla.1999),
{¶ 32} We have had little occasion to discuss “good faith” in Ohio other than to parrot the Revised Code. See Master Chem. Corp. v. Inkrott (1990),
{¶ 33} Although Shell cited several cases from federal courts to support its contention that prices set pursuant to an open-price term are subject to only objective inquiry, none of them are persuasive. Ajir v. Exxon Corp. (May 26, 1999), C.A. 9 Nos. 97-17032 and 97-17134,
{¶ 35} “Good faith” in the context of open-price terms should be subject to both objective and subjective inquiry. Even courts and commentators who have written in favor of the safe-harbor presumption have concluded that an intent to drive a contractual partner out of business might overcome the presumption. Wayman,
{¶ 36} I believe that “good faith” as defined in R.C. 1302.01 requires parties to act both honestly in fact and according to reasonable commercial standards. A court’s analysis of a merchant’s good faith, then, should be both subjective and objective. Furthermore, the safe-harbor presumption, even though not part of the law of Ohio, only applies in the normal case; at a minimum, the appellants should be allowed to attempt to establish that this is not a normal case. I would reverse the judgment of the court of appeals and remand the cause for further consideration consistent with this opinion. After this opinion becomes public, all franchisees in Ohio should watch their wallets very carefully because their franchisors will no longer be held to subjective good-faith standards. Instead, the law of the ocean applies: the big fish are free to consume smaller fish at will. Apparently, not until the waters are exclusively inhabited by a few great white sharks will the majority decide they need a bigger boat or a more robust interpretation of the UCC.
